Blog

Insights on digital growth

Practical thinking on conversion, performance, and building websites that actually work for your business.

Why Most SME Websites Fail at Converting Visitors Into Customers

We audited over 200 small business websites. The same conversion gaps appeared in 89% of them. Here is what we found and how to fix it.

Every 100ms of load time costs you 1% in conversions. For a business doing £500k online, that is £5,000 per second of delay.

Google is no longer the only search engine. AI tools like ChatGPT and Perplexity are reshaping discovery — and most websites are invisible to them.

The highest-converting homepages share five structural patterns. None of them are about design trends.

Our free diagnostic tool scans your website in under two minutes and shows you exactly what to fix.