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Tablet sales expected to reach 248.6 million units by 2015, smartphones sales to hit 1 billion

Wed, 22 Feb 2012 13:59:00 -0800

Time Spent In Mobile Far Outpaces Ad Spending

Tue, 21 Feb 2012 13:55:00 -0800

Web publishers have long lamented the lack of ad spending online in relation to the amount of time spent online. Now Flurry is making the same case for mobile. In a new study, the mobile advertising and analytics firm says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. That makes the split of ad spending and time spent on the desktop Web -- at 16% versus 22% -- look a lot better.

By contrast, print gets 29% of ad dollars but only 6% of time spent. Flurry derived the cross-media figures from publicly available sources including comScore, Veronis Suhler, Mary Meeker, Alexa and its own data tracking more than 140,000 iOS and Android apps.

via mediapost.com

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Even on $15,000 a Year, Most Young People Buy Smartphones

Tue, 21 Feb 2012 13:52:00 -0800

via mashable.com

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What People Hate About Their iPads and Kindle Fires

Tue, 21 Feb 2012 13:52:00 -0800

via readwriteweb.com

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Tablet owners are starting to discover work benefits

Mon, 06 Feb 2012 12:26:00 -0800

via tabtimes.com

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When the marketing becomes the product

Wed, 21 Dec 2011 02:57:00 -0800

via slideshare.net

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When the Marketing Becomes the Product 2

Wed, 21 Dec 2011 02:55:00 -0800

via slideshare.net

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Innovation strategy as brand strategy

Wed, 21 Dec 2011 02:34:00 -0800

Brand strategy is changing.

From creating a unique story around a generic experience to designing a unique experience that tells its own story.

In a recent panel featuring four of Norway’s most prominent CMOs, there was an agreement amongst several that their brand strategy was increasingly becoming an innovation strategy rather than a communications strategy.

This is only logical, as a consequence of the changes we have been seeing in the media consumption and digital communication landscape the last years:

As the cost of having a story adopted through media – in a landscape of increasingly fragmented media consumption – is getting more and more expensive.
As digital communication has been recalibrated to create products, not campaigns, experiences, not stories.
As products and services has become something that updates, changes, tailors, perfects and redesigns itself digitally without the “physical” costs of scale, distribution etc.

via 180360720.no

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Want Your Own Barista? There's An App For That

Tue, 20 Dec 2011 00:18:00 -0800

via whatstrending.tv

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The Mobile App Download Lowdown

Mon, 12 Dec 2011 00:08:00 -0800

via images.fastcompany.com

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Euro Mobile Ad Market

Mon, 12 Dec 2011 00:06:00 -0800

via mandmglobal.com

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The 10 (Or More) Commandments for Tablet Advertising

Fri, 09 Dec 2011 09:48:00 -0800

In 2010 there were 9.7 million tablets sold in the U.S. representing 3% of the U.S. population. Of those 9.7 million, 8.5 million were Apple iPads (88%). Apple reported that it had sold nearly 29 million iPads from the initial launch of the product in April 2010 through July 2011.

This guide offers concrete advice for adding tablet advertising to your campaigns.

IABTabletBuyersGuide.pdf Download this file

Via: IAB

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La tienda de aplicaciones de Windows 8, en detalle

Thu, 08 Dec 2011 04:04:00 -0800

El concepto de tienda de aplicaciones se ha acabado imponiendo desde que Apple presentara la plataforma para iPhone. De hecho los movimientos en el competidor le han allanado el camino a Microsoft, la tienda en Mac OS X y un modelo que permite "todavía" instalar aplicaciones por otras vías probablemente le salven de abuso de posición dominante, al integrar su plataforma de distribución de software directamente en el sistema operativo.

via error500.net

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One in Four Starbucks Transactions Now Done Via Mobile

Tue, 06 Dec 2011 10:25:00 -0800

Less than a year after Starbucks launched an app that allows mobile payments, it has hosted 26 million such transactions on iOS, BlackBerry and Android, according to the chain. One in four Starbucks card transactions is now executed via a Starbucks card and a portion of those are done through mobile.

via mashable.com

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1 Million Mobile Apps

Mon, 05 Dec 2011 00:23:00 -0800

via greenbookblog.org

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M-Commerce Sales Shoot Up as More Consumers Buy via Mobile

Thu, 01 Dec 2011 23:27:00 -0800

via emarketer.com

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Google | Take Google Maps inside IKEA

Wed, 30 Nov 2011 00:57:00 -0800

via dandovueltasalodesiempre.posterous.com

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eBay | Give-A-Toy Store

Wed, 30 Nov 2011 00:54:00 -0800

via dandovueltasalodesiempre.posterous.com

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Coca-Cola Launches An App To Bring Awareness To The Polar Bear Habitat

Fri, 18 Nov 2011 13:55:00 -0800

via appadvice.com

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Facebook's next billion users to be driven by mobile

Fri, 18 Nov 2011 13:54:00 -0800

LIVE FROM GSMA MOBILE ASIA CONGRESS 2011: Facebook expects mobile to be the main source of its next billion users as smartphones become more powerful and the value of adding social tools to devices is realised. “We expect our next billion users will come primarily on mobile,” Facebook VP for partnerships and corporate development Vaughan Smith said this morning in Hong Kong.

“We see people talking about all of the capabilities of the device that are out there. When we look at what we should be talking about, we think that mobile is much more powerful when you add social. And we think the confluence of those two trends are the most important thing going on in technology over the next ten years,” he added.

Facebook currently has 350 million of its 800 million users around the world accessing the service on mobile devices, with twice as many actual visits coming via mobile devices rather than desktops. And mobile is expected to become much more significant in the coming years.

via mobilebusinessbriefing.com

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