Neville's posterous

Why the 2012 Presidential Race Will Be Defined By Data | DigitalNext - Advertising Age

Tue, 07 Feb 2012 02:23:00 -0800

[...] As independent expenditures continue to fuel significant increases in online political advertising, we see the major new theme for the 2012 cycle as data. Using data platforms (such as Crowd Control, the data-management platform marketed by my company, Lotame Solutions), political campaigns and their digital agencies are able for the first time to seamlessly marry relevant and privacy-safe data sources to target their online advertising buys. These data sources include both offline registration data (brought online in ways that de-identify personal information while associating political affiliation and other relevant voting data with a browser cookie), and more traditional online data types, such as age, gender, geography and the interests and actions expressed by a web user's browsing behaviors. By building audiences using these rich sources of data, campaigns can be concentrated and efficient in their advertising -- to raise visibility, persuade prospects, earn donations and mobilize supporters.

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New Infographic: Hosting Decisions, From the Chalkboard | Inspired Magazine

Sun, 05 Feb 2012 01:12:00 -0800

via inspiredm.com

Useful flow, from Rackspace Hosting.

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Facebook's IPO: Facebook by numbers | The Economist

Fri, 03 Feb 2012 03:51:00 -0800

via economist.com

I can see this graphic in PowerPoints everywhere that mention social media or social networks ;)

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SOPA and Hollywood: Standing in the Way of Technological Innovation [Infographic]

Sun, 29 Jan 2012 23:36:00 -0800

via mashable.com

Imaginative presentation, a good example of visual story-telling.

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The World of Mobile Phones [Infographic]

Fri, 20 Jan 2012 10:14:00 -0800

via dailyinfographic.com

Good to see the sources of info attributed.

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The Fight Against SOPA and PIPA: The Journey Up Until Now [Infographic]

Fri, 20 Jan 2012 09:02:00 -0800

via elevatelocal.co.uk

Now = Jan 20, 2012.

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Infographic: What your business card's typeface says about you | Ragan.com

Sat, 07 Jan 2012 00:22:00 -0800

via ragan.com

Whatever you do, don't choose sans serif, Arial, CMYK, printed on 3.5 x 2 card stock :)

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How an Applicant Tracking System Reads Your Resume [Infographic]

Mon, 26 Dec 2011 23:46:00 -0800

via mashable.com

[...] When dealing with an ATS, a text-based resume with clear headers is the best way to go. That way, the software can parse through your resume accurately, picking out all of the juicy details the hiring manager is seeking (i.e. “brand manager,” “Harvard,” “marketing”).
Creative formats such as infographic resumes and video resumes cannot be properly scanned for relevant information.

Good advice.

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The great divide - infographic | Mercer

Mon, 26 Dec 2011 13:30:00 -0800

via mthink.mercer.com

Mercer’s What’s Working™ survey reveals that rank-and-file employees have a dramatically different – less positive and more skeptical – perspective on their jobs and employers compared to both managers and senior managers.

More info: http://mthink.mercer.com/the-great-divide/

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Store by store, where to bag a bargain | Mail Online

Mon, 26 Dec 2011 00:06:00 -0800

via dailymail.co.uk

An infographic with universal appeal :)

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Infographic: How To Search for Jobs on Facebook | The Undercover Recruiter

Fri, 23 Dec 2011 00:29:00 -0800

[...] A new breed of work searchers – call them ‘social job seekers’ – are utilizing the big social networks in ingenious ways in order to find their dream jobs, and so far they’re having great success. It turns out, the more you use a social network, the more likely you are to find a job through the service: 1 in 4 ‘super social seekers’ successfully network through Facebook, Twitter, or LinkedIn.

via theundercoverrecruiter.com

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How Well Do You Actually Know The People You Friend On Facebook? [Infographic]

Mon, 19 Dec 2011 11:42:00 -0800

[...] So, let's recap: A whopping 82% of people add Facebook friends because they know them in real life. On the flip side, 55% remove friends for "offensive comments" and 41% remove friends because they realize that they don't know them very well. This suggests that most Facebook users don't really know the people they friend in the first place.

via readwriteweb.com

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2011: Gamification Goes Mainstream Infographic | BigDoor

Sun, 18 Dec 2011 00:06:00 -0800

via bigdoor.com

Imaginative presentation. Click through to the original to see links to the stories that are the background for many of the metrics and facts mentioned.

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[Infographic] The Social Media Roundup for LeWeb11 from Salesforce.com France

Fri, 16 Dec 2011 10:56:00 -0800

via salesforce.com

Nice work! Something for other conference organizers to think about - add value to events as well as continue to engage with participants and others long after the event.

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A History of Western Typefaces [Infographic]

Mon, 12 Dec 2011 23:22:00 -0800

via mashable.com

Fascinating insights.

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The social brand value of the world’s leading brands [Infographic] | Sociagility

Fri, 09 Dec 2011 10:35:00 -0800

via sociagility.com

"The Sociagility Top 50 report analyses the social brand value of the world’s leading brands and the competitive influences that determine their social media performance. Here’s a visual representation of just some of the report highlights."

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Evolution of TV and Entertainment [Infographic] | Microsoft

Mon, 05 Dec 2011 23:30:00 -0800

via microsoft.com

(Click for full-size image)

The post has a detailed list of what new content is coming to Xbox and IP TVs in the coming months, starting today.

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A Cupful of Tea Facts [infographic]

Mon, 05 Dec 2011 00:43:00 -0800

via dailyinfographic.com

A good read with my second cup...

Nicely done infographic, although lacks any attribution (where do the metrics come from?). The only org mentioned is Holland & Barrett: did they come up with the stats or simply produce the infographic?

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Twitter Used By 91% Of B2B Marketers, But LinkedIn Generates Twice As Many Leads [Infographic] I AllTwitter

Thu, 01 Dec 2011 23:17:00 -0800

[...] Marketing automation software provider Pardot surveyed B2B marketers on their social media habits, and found that while 91 percent were using Twitter as part of their media arsenal, only about 15 percent were generating leads from the platform. And while that was good enough to edge out Facebook, LinkedIn, while used by marginally less marketers, produces over twice as many leads.

Pardot’s data ranked LinkedIn as the number one lead generator amongst all media tools, rating 32 percent, ahead of blogging (27 percent) and Twitter (15 percent).

via mediabistro.com

Survey methodology not disclosed, nor how many surveyed. Still, credible-looking research. Assume US only. Nice infographic.

[Later] I blogged about this research on my primary blog: http://goo.gl/s4G1P

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Announcing YouTube Analytics - the next generation in Insight

Wed, 30 Nov 2011 09:24:00 -0800

via youtube-global.blogspot.com

Making it even easier to understand more about the people who watch your videos.

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