Before founding Orbit, Johna gained deep and broad experience across various roles in the digital landscape, from web engineering to marketing leadership. His company experience included JP Morgan Chase, Sears Holdings, Berkshire Hathaway, and Feazel Roofing. In these roles, Johna spearheaded innovative projects that transformed his employers’ marketing strategies. 

Johna and Evan set out to create a firm that would leverage their combined expertise to deliver superior digital marketing solutions. With Johna’s proficiency in marketing and technology and Evan’s operational acumen, Orbit quickly established itself as a highly valued player in the industry.

Today, Orbit Media Group is a full-service digital marketing agency based in New Albany, with a second location in Naples, Florida.  The Orbit team specializes in delivering comprehensive marketing solutions, including lead generation, web development, branding, and strategy services tailored to meet the unique needs of its clients. Orbit prides itself on integrating advanced technology and AI into its services, ensuring clients always have a competitive edge.

Since its inception, Orbit has successfully partnered with over 100 clients across the United States, ranging from startups to medium-sized businesses in tech and service-based industries. Orbit’s innovative approach has led to collaborations with well-known brands and organizations.

Recognizing the rapid changes in the digital marketing landscape, Orbit Media Group is expanding its service offerings beyond conventional boundaries. Orbit is currently developing proprietary tools and platforms designed to optimize marketing efforts and enhance client outcomes. Its latest development is an advanced marketing automation platform that simplifies campaign management and provides real-time insights, enabling businesses to make informed decisions swiftly.

Orbit is committed to staying at the forefront of digital marketing innovation, continuously evolving its services to meet the dynamic needs of the market. As Orbit grows, it will faithfully adhere to its core values of integrity, creativity, and professionalism, ensuring that every client receives personalized attention and unparalleled service.

Discover more about Orbit Media Group.

The post Orbit Media Group – Innovators in Digital Marketing appeared first on Innovate New Albany.

E2 InfoSystems (E2IS) was formed with a vision – to craft software solutions that positively impact lives.

The company’s name, “E2,” was chosen to symbolize “End to End,” reflecting the founder’s commitment to comprehensively address challenges and to provide holistic solutions. 

Throughout Satish’s career, spanning development roles and technology management in startups, enterprises, and prestigious research labs like AT&T Bell Labs (AT&T,  Lucent), he has cultivated adaptability, versatility, and problem-solving skills.

Satish is not just an entrepreneur and not just a technologist. He is a dedicated  partner and customer advocate who collaborates closely with his business leader clients to solve even their most difficult challenges. 

While Satish and his team were working with business leaders several years ago, a clear and specific opportunity emerged – to leverage technology to enhance the lives of aging seniors living in retirement homes.  Satish bootstrapped a software solution that has since positively touched the lives of thousands of seniors. This experience underscored the immense power of technology to catalyze positive change. 

The E2IS team acknowledges that every customer, whether an individual, an entrepreneur, or a large enterprise, has unique needs and challenges.  E2’s approach is rooted in partnership, ensuring a deep understanding of customer needs, expectations. and business intricacies.  The E2 team proposes solutions that not only meet these needs but do so in the most cost effective manner possible.

The E2IS team is passionate about harnessing software as a creative tool to solve business problems including:

• creating custom cloud applications
• facilitating cloud migrations,
• automating business processes
• conducting data analyses
• building predictive models
• enhancing operational efficiency using Generative AI 

Learn more about E2 Infosystems.

The post E2 InfoSystems appeared first on Innovate New Albany.

Before launching Stratus, Ron was a Senior Director in Microsoft’s Enterprise Services division where he was responsible for opening Microsoft’s Columbus office at Polaris in 1999 as well as incubating the professional services around what eventually became Office 365.

During Ron’s tenure at Microsoft, he consulted with many Central Ohio organizations, including Nationwide, The Limited, JPMC/BankOne, and Ohio Bureau of Workers Compensation. He also ran Microsoft’s Central Region Financial Services Enterprise Services practice. 

Stratus Innovations Group is an Information Technology (IT) Consulting company that focuses on providing IT solutions that leverage Microsoft’s Office 365 and Azure Cloud Platform. The Stratus Innovations organization has an existing customer base that is concentrated in global manufacturing and international financial services/payments. 

Stratus has previously worked with many Central Ohio based companies including Nationwide Children’s Hospital, Cardinal Health, Worthington Industries, OrthopedicONE, and BroadStreet Partners. Based on this deep experience of providing custom software solutions for specific customers, both software-based and infrastructure-based, Stratus is now actively broadening its capabilities to also become a software products startup, where it is incubating internally developed software platform solutions. 

One solution that Stratus is currently developing is a platform for organizations of any size to develop their own AI-based agents (called “Copilots”) that provide web-based chatbots for both internal and external customer service, and the ability to deploy these agents directly on your corporate website or Intranet site. This platform recently won a Columbus Business First 2024 BizTech award, which recognizes technology innovation in the Central Ohio area. 

Check out the Copilots platform here.

The company’s ultimate goal is to be a venture-backed startup for these software/Fintech platforms, eventually pivoting away from Stratus’s traditional IT consulting services history.

Learn more about Stratus Innovations Group.  

The post Stratus Innovations Group appeared first on Innovate New Albany.

This platform, Exam Xoom (pronounced “Exam Zoom”), started off as a simple tool Dr. Maxeiner created for his own practice. Seeing Exam Xoom’s potential to help medical practitioners across all disciplines, he committed himself to creating a breakthrough diagnostic tool that is integrated into an electronic health records system. The platform has great promise to be a transformative tool for the entire medical field, benefiting patients, doctors, and medical organizations.

How does Exam Xoom work? It assigns probabilities to different pieces of clinical information and creates an easy-to-read graphical representation of the patient data (Bayesian Network, based on a systems medicine approach).

In other words, Exam Xoom uses the clinical data to determine what parts of the body are working or not. This is done on a specific region of the body like your shoulder, an individual organ such as the heart, and smaller scales such as the cellular or genetic level.

Traditional western medicine relies on a reductionist approach, which quickly identifies a patient’s problem and attempts to correct it. Following this process, there are sometimes correlations or additional diagnosis options that are overlooked. Exam Xoom opens up a more complete or holistic view which allows doctors and patients the ability to better understand the areas of dysfunction, the accuracy of the diagnosis, identify unrecognized processes, and document how their condition changes over time.

Exam Xoom’s holistic approach can lead to many benefits for the huge U.S. healthcare market of $808 billion. These benefits include:

• more accurately diagnosing multiple aspects of a patient’s condition

• helping doctors quickly identify appropriate tests that should be ordered

• improving insurance pre-authorization processes

• optimizing insurance company reimbursement strategies

• categorizing pharmaceuticals for their treatment mechanisms and adverse side effects.

These benefits lead to better quality of care, improved patient health, and more appropriate reimbursement decisions.

Exam Xoom is now a secure, fully-featured, web-based (SaaS) platform. Dr, Maxeiner is now ready to launch Exam Xoom and make it a successful business. He recently started offering it on a subscription basis. There are plans available for small offices as well as larger organizations/departments.

If you would like to explore how Exam Xoom can help your practice, Dr. Maxeiner is also eager to discuss how this approach is helpful in the following other “use cases”:

• Pharmaceutical and medical research
  • Identify appropriate subjects and use cases
  • Side effect identification
  • Descriptions of medical test equipment and data interpretation
• Medical case management involving complex health issues
  • Insurance companies/third-party payers for
  • Quality of Care
  • Pre-authorization
  • Reimbursement models

To explore any of these opportunities, please reach out directly to Dr. Maxeiner at 614-600-2225 or drdougm@gmail.com. He would love to hear from you!

The post The Exam Xoom Platform Is Ready to Make Patient Diagnosis Simpler & More Accurate appeared first on Innovate New Albany.

Lower is a fintech platform founded on the belief that owning a home is one of the greatest wealth creators out there. The platform has three unique channels utilizing technology to make the typically daunting homebuying process easier—those channels being online, offline, and Mortgage as a Service.

For online, the tech-forward, consumer-centric brand, Lower.com, focuses on lowering the costs of buying or refinancing a home through an all-digital experience. 

Lower’s offline offering serves consumers seeking a more traditional, realtor-centric mortgage experience and is called Lower Local.

And finally, Lower’s newest channel centers around offering Mortgage as a Service (MaaS) to large, national consumer brands, like Opendoor and Homelight.

Together, these three diverse channels provide an outlet for every type of homebuyer, meeting them where they are, and in turn, creating more homeowners.

Since founding in 2014, the Lower team has grown from just a handful of people in a temporary space at Easton to 1,100 employees nationwide and a company headquarters in New Albany.

In 2021, Lower raised the largest Series A funding round in Ohio history—$100M led by venture capital firm, Accel. 

You may also recognize Lower from their partnership with two-time MLS Champions, the Columbus Crew. They are the residing naming-rights sponsor for the Crew’s home, Lower.com Field.

The post Dan Snyder’s Lower, Headquartered in New Albany, is Dramatically Simplifying the Home Buying Process. appeared first on Innovate New Albany.

To start, Beth’s son, Will, wanted to play tennis at 3 years old, but there was a lack of resources to teach kids like Will tennis. Mrs. Gibson recognized the need for increased service to individuals with down syndrome and decided to found Buddy Up, a program designed to accommodate each child with a Buddy to teach them tennis. Finally, Buddy Up’s mission is not only to create healthy and fit lifestyles but also to foster friendships and independent, fulfilling livelihoods.

Fast forward to present day, Buddy Up has grown tremendously, with 3 pillars; Health and Wellness, Friendship, and Independence.

Health and Wellness was the initial pillar of Buddy Up and as a result, the tennis sector now has over 25 chapters nationwide. Health and Wellness also includes Buddy Up Fitness and recently, Buddy Up Pickleball. Also important to mention in the Health and Wellness pillar is that each participating athlete has volunteer (a Buddy) to guide them through the programs. This Buddy system allows not only for more productive instruction, but also, a connection and friendship that benefits the athletes and volunteers both.

In terms of the Friendship pillar, Buddy Up has a summer camp that although hindered by the pandemic, has allowed for great memories and growth for the athletes.

Lastly, there is the Independence Pillar. Although the most recently founded pillar of Buddy Up, it is one of the most beneficial. This independence pillar is life skills based and as the name suggests, allows for individuals with Down Syndrome to live an independent and fulfilling life. The life skills include a a focus on communication skills, a cooking course, a personal finance course, a technology based course and lastly, a safety course. These skills are taught by accredited teachers who are able to teach the skills at any level, no matter the age group, and varying learning styles of children with Down Syndrome.

At the end of the day, Innovate New Albany is a business incubator, so what is a non-profit organization like Buddy Up doing here? It was made it clear that although Buddy Up is a non-profit, the day-to-day operations are still focused on a business first mentality. This means managerial styles are still important, sustainability is huge, and having “bench strength” in operations of Buddy Up are important. Non-profit organizations still need to be on top of their expenses, consistent branding and marketing is important, and the programs still need to grow and improve each year. All of this to say, the business advantages offered by Innovate are still beneficial to non-profits such as Buddy Up.

Buddy Up has 25 tennis chapters nationwide, a large number that covers a truly large part of the country. In terms of expansion, the tennis chapters will be capped at thirty while they would like to fitness sector to double in size. They see tremendous growth potential in the pickleball “market” while the life skills chapters still need a few years before scaling is possible.

Volunteering is a huge part of Buddy Up, and it gains its volunteers through sharing its opportunities in the community, primarily through schools, partnering with Ohio State University’s speech and hearing department, and using those same strategies nationwide.

All of this started because Will wanted to learn tennis. In Mrs. Gibson’s words, Buddy Up has “exceeded expectations” and from the small, one-coach, tennis organization it once was, it now has changed lives throughout the country. Buddy Up is different because it is personal to each participant, including Mrs. Gibson, with everything stemming from Will. The retention rate is huge and families have come back many times over. Despite this, there is still room to grow, and to further help Down Syndrome individuals in every aspect of their lives. Buddy Up is a great program and could not be run by a better group, it has helped the lives of many individuals, families, and volunteers alike.

The goal of Buddy Up for Life is to redefine the social, economic, psychological, and physical expectations set for those who live with Down syndrome by providing their athletes the tools and mindset to live their life to the fullest- that’s why they do what they do. If you would like to learn more about Buddy Up For Life, Inc. and how you can make an impact, please visit their website at BuddyUpforLife.org or email Beth at Beth@BUforLife.org.

The post Buddy Up For Life Helps Individuals with Down Syndrome Across the US appeared first on Innovate New Albany.

Employee benefits are one of the highest cost drivers affecting a business’s bottom line. The cost of employer health benefits rises 5% every year, and pharmacy benefits alone account for 21 cents of every health care dollar.

But employers can curb rising pharmacy spend with a New Albany-based Software as a Service platform called RxNXT.

Founded by Mark Stetson and two investors in 2018, RxNXT incentivizes employees and dependents to search and select the best available price on any drug. The platform provides the necessary tools and insights so plan members can easily take advantage of prescription drug discounts either through their established insurance plan or cash price alternatives.

Members search for their prescribed drug on RxNXT’s pricing marketplace, and receive a comprehensive price comparison. RxNXT analyzes the insurance plan price and market alternatives, and identifies the lowest cost to the plan or member. Cash incentive alternatives are provided if the best option is outside of the member’s benefit plan.

RxNXT considers the total cost of the drug, which benefits the employer as well, because it takes into account the amount the employer would pay after the patient responsibility.

RxNXT offers a white-label partnership program to health plans, pharmacy benefit managers, and benefits administrators to add value to their client engagements. The platform has single sign-on capabilities, offers sales and tier II support, and revenue share.

For Mark, starting RxNXT was a combination of an entrepreneurial itch and a market need. He graduated from OSU in 2009 with a bachelor of arts degree, then spent the next decade working in healthcare technology operations and sales.

In 2012, he started taking evening classes at OSU, and earned his MBA in 2014. He had always been fascinated with what makes start-ups and their founders successful, and was witnessing a flawed healthcare industry at work every day. When the concept for RxNXT arose, he jumped at the opportunity.

Since RxNXT’s inception, Mark has hired two full time employees and three summer interns from OSU. His business is growing, and he plans to add an additional full time position to help drive sales. He’d also like to continue the internship program through the fall of 2020.

For more information about RxNXT, you can visit their website, connect with them on LinkedIn, or email the company. If you are an employer who is dissatisfied with your Pharmacy Benefit Management experience or would like to lower the cost of medications for both your company and your employees, please email Mark at Mark@RxNXT.com.

The post RxNXT Saves Companies Money on their Pharmaceutical Expenses appeared first on Innovate New Albany.

Brad’s passion for growing businesses began at a young age as he watched his father,
who owned a veterinary practice. As time went on, Brad recognized that in having a
small business, many rely on freelancers, family, and friends to assist the company with
web development work. However, when those small businesses are ready to scale up,
they invest in larger agencies to serve them.

Brad noticed that there was a gap between freelancers and large agencies that leaves
growing businesses underserved. From there, Brad developed a vision where he
aspired to fill that niche and serve growing innovative companies with affordable,
high-quality web development services. Furthermore, he wanted to establish a company
where he could revolutionize the way entrepreneurs and innovators operate their
companies.

On May 1, 2009, Buckeye Innovation was established as that very company, beginning
with Brad in a small cubicle at the Innovate New Albany Incubator. It wasn’t until 2010
when Buckeye Innovation hired its first employee. Since then, Buckeye Innovation has
grown to a company of over a dozen employees, has created more than 200
development, design, and content strategy solutions, and has made an impact on
several parts of the community.

Buckeye Innovation’s team lives by three core values: ingenuity, initiative, and
collaboration. Their mission: “We believe in the power of entrepreneurship and
innovation to drive meaningful change in our community. Through unparalleled access
to exceptional web engineering and design, and content strategy, we amplify the impact
innovators have on our world.”

With an innovative mindset, Buckeye Innovation offers value with a full suite of services
composed of high-quality web development, design, and content strategy solutions in
efficient, high-value packages for growing businesses and organizations.
For more information about Buckeye Innovation, the kinds of projects they’ve done, and
how they can help you with your website and mobile application projects, visit them at
BuckeyeInnovation.com, or contact Buckeye Innovation about your goals and how they
can help.

The post Buckeye Innovation Partners with Small Businesses, Nonprofits, and Other Growing Organizations to Build Digital Business Solutions That Help Them Succeed. appeared first on Innovate New Albany.

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