New England Social Media

Social Media Position Open in RI

There is a social media position open in Rhode Island. Here are the details: Job Description: Put your social media skills to work with an organization that is looking to increase their visibility through an expanding social media presence. Using tools such as Twitter, Facebook, and YouTube, manage community ...

Rebuttal to BusinessWeek from a Social Media Snake Oil Salesman

BusinessWeek recently published an article titled "Beware Social Media Snake Oil" about self-proclaimed social media experts who don't deliver on their marketing promises or, worse, actually do more harm to their clients than good. The article has prompted a number of responses from the social media blogosphere, including those from ...

I Want to Teach a Course in Social Media Marketing at Your University

It's been tough to find time to blog lately, between a new job (with a long commute) and the holidays. I have, however, squeezed in a couple of social media seminars over the last several weeks, including one for the New England Association of Chamber of Commerce Executives and another ...

Ten Ways to Get Re-Tweeted

Unlike Facebook, MySpace and LinkedIn, the relationships on Twitter are not reciprocal. While both parties have to agree before a connection is established on Facebook (you send me a friend request and I approve it or vice-versa), the same is not true on Twitter, where I can follow you regardless ...

Ten Ways to Promote Your Facebook Page

I get asked this question in my seminars a lot, so I thought I'd put my answer into writing for all to see. Once you create a Facebook page, how do you get word out to potential fans? Here are some ideas: 1) Give Your Facebook Page a User-Friendly URL: You ...

Do You Really Need to Blog Every Day? Six Questions to Ask Yourself.

Exercise daily? Yes. Floss daily? Maybe. Blog daily? Hmmm... I write this blog with a particular eye to what is both actionable and practical for the modern business. I want to give my readers specific steps that they can take, but not give them so much that they are overloaded. Sometimes ...

Reviewing Yelp!’s Passport to Kendall Square

Last night, I was fortunate enough to partake in Yelp!'s Passport to Kendall Square at the Microsoft Research & Development Center in Cambridge. The event showcased over two dozen local businesses, including restaurants, coffee shops and gyms, who were sampling their wares as an introduction to the neighborhood. Yelp! invited ...

Ten Ways to Use Social Media to Position Yourself as an Expert

These days, businesses want to be continually engaging with their customers. This requires the constant creation of content. Some of this content can be self-promotional in nature, but the quickest way to find yourself ignored in the social media universe is to repeat yourself like a broken record. I recommend ...

Corporate Social Media Policies and Freedom of Speech

As social media continues to explode, businesses are realizing that they must adopt an official policy regarding their employees' use of social media. Lately, it's been a topic everywhere from The Washington Post to the NFL. The real question is not about when and where employees should be allowed to ...

Public Relations in the Age of Social Media

In some social media circles, there is an inclination to lecture public relations experts on the social media revolution. Public relations professionals are told that if they don't learn the new rules they'll be cast aside. I certainly believe that social media represents a fundamental shift in the relationship between ...