Running the marketing for a rotary drilling company and this led strip lights retailer, I from time to time have to revamp the design of their websites. From time immemorial, colors have been used to enhance a visual effect. If used properly, they can enhance the general image or ambience and bring out the message clearer than words or actions would.
Colors are especially a significant component in web design and in this article, we shall discuss some of the most common color schemes and the effects they could have on the visibility of your site. Here are some thoughts by web design and translation service experts and the folks at agences de traduction that will help you to create a website full of color that enhances your message without overwhelming your audience.
Analogous Color Schemes
Analogous colors refer to colors that are adjacent to each other on the color wheel such as red and orange.
Since the colors have a similar light ray wavelength, they are not only easy on the eyes of your visitors but are also used to stress a point as they give a brighter effect in the area they are used on your website.
Complementary Color Schemes
These are schemes created by use of complimentary colors. As the name suggests, these are colors that lie opposite to each other in the color wheel such as blue and orange, purple and yellow etc.
Because of the apparent sharp focus, the colors bring a more energetic and vibrant feel. They can therefore be used to highlight a piece of information in your web page that the visitors may have overlooked. For example, you could use green to highlight your primary contacts at the bottom of a page on �’About Us’’ if the page itself is predominantly on a red background.
Split-analogous and Split-complimentary Color Schemes
Split-analogous color schemes are those schemes that include a main color and the two colors one space away from it on each side of the color wheel. An example would be blue as the central color flanked with blue violet and blue green on each side. The scheme may be used to add some information related to a central theme on your website, so the visitors do not lose focus of their main point of interest.
Split-complimentary color schemes, on the other hand are created by using two colors adjacent to the complimentary color on the base color. The main aim is to tone down the contrast to the combination is rather sophisticated.
Triadic Color Schemes
These are color schemes created by three equally spaced colors on the wheel such as red/blue/green. They can also be subdivided into garish which implies triads with primary colors or secondary and tertiary which imply triads with softer contrast.
These color schemes are not only used to emphasize a point on your web page but also to appreciate variety. As a matter of fact, you can have different points of focus carefully illuminated on the same web page using this color scheme.