Sean Copeland

At Goodfind Toys, everyday we strive to be the world's best online collectible toy store. We sell toys across the globe that people of all ages are hunting for and may not be able to find in their local markets. We want people to experience exciting moments of finally getting that special collectible toy they've been waiting for, whether they are buying it for themselves or for someone they care for.

Goodfind Toys Inc. was founded by Sean Copeland during the global pandemic of 2020. At…

At Goodfind Toys, everyday we strive to be the world's best online collectible toy store. We sell toys across the globe that people of all ages are hunting for and may not be able to find in their local markets. We want people to experience exciting moments of finally getting that special collectible toy they've been waiting for, whether they are buying it for themselves or for someone they care for.

Goodfind Toys Inc. was founded by Sean Copeland during the global pandemic of 2020. At the time, people around the world found themselves stuck indoors and unable to experience traditional in-store shopping. Buying toys and collectibles online, for many, was a way to escape into memories, share joy and reward each other during an otherwise trying time in human history.

Bring my leading experience in consumer insights and data strategy to the burgeoning Canadian and global cannabis industry where I help companies make data-driven decisions to improve their overall positioning, product development, marketing and sales. Build, lead and grow the data and insights team and business, ensuring business priorities and stakeholder expectations are met, while managing a multi-million dollar P&L for this new business unit.

NOTEWORTHY ACHIEVEMENTS:
1. Led the…

Bring my leading experience in consumer insights and data strategy to the burgeoning Canadian and global cannabis industry where I help companies make data-driven decisions to improve their overall positioning, product development, marketing and sales. Build, lead and grow the data and insights team and business, ensuring business priorities and stakeholder expectations are met, while managing a multi-million dollar P&L for this new business unit.

NOTEWORTHY ACHIEVEMENTS:
1. Led the strategy, planning and development of the company’s flagship online SaaS data product, Cohesion: a consumer insights platform that combines data from retail transactions, product reviews, brand surveys and online behaviours to help cannabis brands make informed business decisions.
2. Collaborated with the executive team to create and implement a 12-month strategic plan to focus company assets on building a successful data insights business, leading to new data products and insights services with over 40 clients.

Taught Post Graduate level students in data management and analysis, project management and research communication. Lessons included cutting edge and industry standard data mining, data management and data analysis techniques and software, project management skills, communication and problem solving, evaluation and organizational behaviour, communicating research objectives, and describing intended research procedures.

NOTEWORTHY ACHIEVEMENTS:
1. Successfully led 3 classes of nearly…

Taught Post Graduate level students in data management and analysis, project management and research communication. Lessons included cutting edge and industry standard data mining, data management and data analysis techniques and software, project management skills, communication and problem solving, evaluation and organizational behaviour, communicating research objectives, and describing intended research procedures.

NOTEWORTHY ACHIEVEMENTS:
1. Successfully led 3 classes of nearly 100 students, using evidence-based teaching strategies, principles of universal design and accessible learning.
2. Built over 100 hours of original learning materials focused on key areas of market research including course outlines, readings, lecture presentations, tests, assignments and more.

Built the insights practice and lead a team of data analysts that blended analytics, data science and market research to solve some of the biggest challenges facing our internal and external clients. My team developed customer data collection tools, from which we extracted, transformed and loaded data, then applied statistical modelling and visualizations, leading to insightful analysis, research reports and new digital products. Our clients included some of Canada's largest CPG companies…

Built the insights practice and lead a team of data analysts that blended analytics, data science and market research to solve some of the biggest challenges facing our internal and external clients. My team developed customer data collection tools, from which we extracted, transformed and loaded data, then applied statistical modelling and visualizations, leading to insightful analysis, research reports and new digital products. Our clients included some of Canada's largest CPG companies, clothing retailers, telecommunications providers, government organizations and more.

NOTEWORTHY ACHIEVEMENTS:
1. Managed the acquisition and transition of all data and web products from the yconic student brand into our Student Life Network business, leading to new data and advertising opportunities for our clients and fact based insights for our senior leadership team.
2. Conducted a research study of 30,000 post-secondary students across Canada, applying PCA, logistic regression and random forests classification to the data, leading to a machine learning model that matches prospective students to best fitting schools and programs based on their personality type.

Taught Post Graduate level students on advanced methodologies for gathering and analyzing data. Building upon the theory and skills from their previous semester, students planned and executed a custom research study of their choice in partnership with a client organization. For their projects, the students employed both qualitative and quantitative research methods. This course covered the entire research process, with a concentration on advanced data analysis, meaningful interpretation and…

Taught Post Graduate level students on advanced methodologies for gathering and analyzing data. Building upon the theory and skills from their previous semester, students planned and executed a custom research study of their choice in partnership with a client organization. For their projects, the students employed both qualitative and quantitative research methods. This course covered the entire research process, with a concentration on advanced data analysis, meaningful interpretation and both written and verbal communication of the results.

NOTEWORTHY ACHIEVEMENTS:
1. Mentored a class of 25 students throughout the successful planning, implementation and reporting of their Major Research Projects for a diverse set of external industry clients.
2. Worked closely with students to further develop their research communication skills in my class of majority English as a Second Language (ESL) learners.

Built, led, managed and coached a high performance team who utilized a variety of data sources to inform and demonstrate the company's thought leadership, capabilities and benefits. Worked closely with the corporate marketing team to develop and present traditional and digital B2B marketing strategies, plans and tactics such as articles, research whitepapers, case studies, podium speeches, PowerPoint decks, videos and infographics. Represented the company as a thought leader in customer…

Built, led, managed and coached a high performance team who utilized a variety of data sources to inform and demonstrate the company's thought leadership, capabilities and benefits. Worked closely with the corporate marketing team to develop and present traditional and digital B2B marketing strategies, plans and tactics such as articles, research whitepapers, case studies, podium speeches, PowerPoint decks, videos and infographics. Represented the company as a thought leader in customer loyalty throughout North America both on stage at conferences and in board rooms.

NOTEWORTHY ACHIEVEMENTS:
1. Developed and managed a team that collected and synthesized both primary and secondary data on the retail industry, informing subject-matter experts on trends in retail merchandising, retail marketing and retail analytics so that they could make informed strategic business decisions.
2. Combined market scan data, consumer survey data and CRM analytics data to provide recommendations to senior management on which loyalty program value propositions could be offered in grocery discount banners.

Developed and managed the overall positioning, product development, marketing and sales across Canada for the new Consumer Research practice. Implemented industry best-practices and standards for research proposals, methodologies, project management and delivery. Collaborated with executive leadership on strategic planning for long-term company success during a transition period.

NOTEWORTHY ACHIEVEMENTS:
1. Developed proprietary shopper analytics tools using new technologies to…

Developed and managed the overall positioning, product development, marketing and sales across Canada for the new Consumer Research practice. Implemented industry best-practices and standards for research proposals, methodologies, project management and delivery. Collaborated with executive leadership on strategic planning for long-term company success during a transition period.

NOTEWORTHY ACHIEVEMENTS:
1. Developed proprietary shopper analytics tools using new technologies to collect and visualize analytics in real-time for promotional display effectiveness, in-store shopper tracking, in-shelf retail behaviours and online campaign conversion tracking.
2. Proposed and implemented an innovative online content testing platform for the travel marketing agency of a provincial government, providing strategic and tactical recommendations that improved marketing content both online and offline.

Managed a $1-million book of industry-diverse market research clients, their projects and our supporting team of research analysts. Prepared costs and proposals, delivered research design and methodological advice, designed questionnaires and discussion guides, coordinated and monitored sample, created analysis plans and interpreted results, prepared reports and delivered presentations to senior management teams.

NOTEWORTHY ACHIEVEMENTS:
1. Collected Canadian loyalty program data…

Managed a $1-million book of industry-diverse market research clients, their projects and our supporting team of research analysts. Prepared costs and proposals, delivered research design and methodological advice, designed questionnaires and discussion guides, coordinated and monitored sample, created analysis plans and interpreted results, prepared reports and delivered presentations to senior management teams.

NOTEWORTHY ACHIEVEMENTS:
1. Collected Canadian loyalty program data and applied a decision tree classifier for a machine learning model that predicts the best loyalty program credit card for an individual based on their spend across key categories and shopping preferences.
2. Developed standardized calculators and templates for online research design, costing, fielding, analyzing and reporting for a large client agency to significantly reduce costs and shorten timelines on research projects.

Executed and monitored custom online and telephone market research studies from proposal to final presentation for multiple clients while maintaining a strong client service orientation. Learned, applied and shared market research industry best practices for client projects.

NOTEWORTHY ACHIEVEMENTS:
1. Collaborated on a complex research study to test and analyze promotional pricing and bundle pricing for a multinational restaurant chain, leading to the implementation of effective…

Executed and monitored custom online and telephone market research studies from proposal to final presentation for multiple clients while maintaining a strong client service orientation. Learned, applied and shared market research industry best practices for client projects.

NOTEWORTHY ACHIEVEMENTS:
1. Collaborated on a complex research study to test and analyze promotional pricing and bundle pricing for a multinational restaurant chain, leading to the implementation of effective pricing and promotions.
2. Using a combination of loyalty program data and survey data, developed a report of findings and recommendations for the relaunch of a national drug store website.

Provided strategic insight through the coordination and execution of program evaluation and performance measurement to support federal and provincial government policy development and marketing campaigns.

NOTEWORTHY ACHIEVEMENTS:
1. Proposed and designed the company’s first research study to be conducted on smartphones across provincial government service locations, leading to improved costs, timelines and data integrity.
2. Designed, managed and analyzed the annual CSAT…

Provided strategic insight through the coordination and execution of program evaluation and performance measurement to support federal and provincial government policy development and marketing campaigns.

NOTEWORTHY ACHIEVEMENTS:
1. Proposed and designed the company’s first research study to be conducted on smartphones across provincial government service locations, leading to improved costs, timelines and data integrity.
2. Designed, managed and analyzed the annual CSAT tracking study for an intercity public transit agency to inform changes to their annual strategy and plans.

Developed websites and marketed web content for a variety of commercial clients and individuals. Planned video productions, organized and directed video crews, operated video equipment and edited video footage for large events, corporate training videos and commercials.

NOTEWORTHY ACHIEVEMENTS:
1. Planned, directed and video edited a water safety commercial for a local municipality, which was displayed on digital kiosks through the city.
2. Designed and developed a Wordpress…

Developed websites and marketed web content for a variety of commercial clients and individuals. Planned video productions, organized and directed video crews, operated video equipment and edited video footage for large events, corporate training videos and commercials.

NOTEWORTHY ACHIEVEMENTS:
1. Planned, directed and video edited a water safety commercial for a local municipality, which was displayed on digital kiosks through the city.
2. Designed and developed a Wordpress website for a local real estate agency, allowing them to attract, inform and capture new sales leads.

Managed and documented inventory adjustments and errors, processed vendor returns, and completed cycle counts. Provided management assistance to on duty managers by acting as a key holder and counting daily deposit and safe. Assigned associates tasks to ensure customer satisfaction and that all sales and other store goals were met.

Provided support to the professors and students in the film department by preparing lessons, aiding in the delivery of lessons to students, student tutoring and testing, maintaining film equipment, and promoting a safe hands-on learning environment.

NOTEWORTHY ACHIEVEMENTS:
1. Assisted 1st, 2nd and 3rd year students in the planning, production and post-production of their short films, leading to several award winning film submissions.
2. Helped educate over 200 students on the…

Provided support to the professors and students in the film department by preparing lessons, aiding in the delivery of lessons to students, student tutoring and testing, maintaining film equipment, and promoting a safe hands-on learning environment.

NOTEWORTHY ACHIEVEMENTS:
1. Assisted 1st, 2nd and 3rd year students in the planning, production and post-production of their short films, leading to several award winning film submissions.
2. Helped educate over 200 students on the computer software, film equipment and industry standard processes required to achieve their desired learning outcomes.