http://www.newmediamavensblog.com/ Authors of "Marketing with New Media: Promoting Your Small Business with Web Sites, Ezines, Blogs and Podcasts" en-US 2010-01-31T21:34:48-05:00 NewMediaMavensBloghttp://feedburner.google.com http://www.newmediamavensblog.com/2010/01/how-to-put-new-media-into-context.html Hello all! Ever wonder how fast this new world of new media is evolving? Whether you're using Twitter or Facebook, it often helps to take the longer view of this evolution of technology. It's a remarkable age to be living in. A friend sent me this link to a presentation on YouTube that puts it quite succinctly. What do you think this all means for business? We'll spend all month discussing the implications for you and your business. Alison Woo... Branding Internet/Technology Media and Publicity New Media Marketing Social Media/Social Networking Lena Claxton and Alison Woo 2010-01-31T21:34:48-05:00 http://www.newmediamavensblog.com/2009/12/do-you-need-to-manage-your-tweets.html The Tower of Babel, from the Book of Genesis, was a man-made fortress originally intended to foster one, clear and unified language. For whatever reason, God was displeased with them and turned the city into a noisy, chaotic environment where no one understood each other. Twitter reminds me of this biblical Tower of Babel where the language has disintegrated into babble. But it doesn't have to be this way. As a business person, tools are available to cut through the... Blogging for Business Social Media/Social Networking Lena Claxton and Alison Woo 2009-12-03T15:56:07-05:00 http://www.newmediamavensblog.com/2009/11/what-every-business-owner-should-be-doing-right-now.html With only two months left for the year, there's still time gather your successes for 2009 and build your platform for 2010. While this has been a year for the record books, I'm certain next year will bring a powerhouse of possibilities. If you are a small business owner, thinking of starting a business or may be a corporate division head thinking what you need to do to expand your outreach using social and new media, here's the four step... New Media Marketing Online Tools Social Media/Social Networking Lena Claxton and Alison Woo 2009-11-09T03:33:00-05:00 http://www.newmediamavensblog.com/2009/11/why-you-cant-fake-passion-in-baseball-or-business.html For Yankee fans, the morning after the New York Yankees' 27th World Series win is a bit bleary-eyed but full of heart. The team, who had not won since 2000, battled back over the last nine years and had to find its soul again and its passion. Much of the credit of returning this amazing All-Star team back to its baseball loving roots, goes to manager Joe Giradi. As I read the NY Times recap of the game this morning,... Current Affairs Media and Publicity New Media Marketing Lena Claxton and Alison Woo 2009-11-05T08:42:50-05:00 http://www.newmediamavensblog.com/2009/09/8-benefits-of-using-new-media.html As I tour around the nation, I often meet business owners who realize they need to take a more proactive stance on marketing their business but are often overwhelmed or "beaten down by life," as my mother likes to call it. Sure, it's easy to run astray but the bottom line is this: Marketing your business is an essential part of keeping the lifeblood in your business flowing. If you are too tired to market your business then maybe you... New Media Marketing Lena Claxton and Alison Woo 2009-09-30T08:25:00-04:00 http://www.newmediamavensblog.com/2009/09/relationships-matter.html We've talked about how important it is to build and sustain relationships with your prospects and customers.Too often business owners send out a couple of e-zines or blog a few times and sit back and wait to see whether they made an impact. Then nothing happens and they give up. That's the wrong approach! Remember, people need to see your message at least 7-12 times before they'll purchase from you. In other words you must follow-up. More and more business... E-mail Marketing Ezine/newsletter New Media Marketing Lena Claxton and Alison Woo 2009-09-18T23:02:00-04:00 http://www.newmediamavensblog.com/2009/09/how-to-stand-out-from-the-crowd.html Anyone who thinks that one of the side effects of the digital age is information fatigue is absolutely correct. For those who want to know more, be sure to read the wonderful article in this week's The Globe and Mail on the topic. Journalist Peter Nicholson discusses how and why we are now information-rich and attention poor. For business owners, this again underlies the fact that in the midst of this "information flow' it is more important now than ever... Internet/Technology Media and Publicity New Media Marketing Lena Claxton and Alison Woo 2009-09-14T11:37:53-04:00 http://www.newmediamavensblog.com/2009/09/does-your-business-need-a-community-site.html Customers are the lifeblood of any business. But how do you translate the fervor they have for your product or service into a thriving online community? One of the hottest new online trends is the creation of community websites to. How do you know if you need one and, if you do, where do you begin? Your business needs a community site if you: Have customers who would benefit from interacting with each other in an online space (think iPhone... Branding Internet/Technology New Media Marketing New Media ROI Online Tools Social Media/Social Networking Website Marketing Lena Claxton and Alison Woo 2009-09-08T08:10:00-04:00 http://www.newmediamavensblog.com/2009/09/frustrated-with-marketing-your-business-online.html I hear the complaints all the time --"I'm a jewelry designer, I don't have time to be blogging, Facebooking and God forbid, tweeting!" Or, "It is draining for me to spend so much time on activities that are not my strengths." And yada, yada. I'm sure you've heard these complaints too -- maybe you've even had these thoughts yourself. When business owners cease to believe that "these online activities" are separate from their "marketing activities" they will accept the facts... Blogging for Business Ezine/newsletter New Media Marketing Social Media/Social Networking Lena Claxton and Alison Woo 2009-09-03T18:53:00-04:00 http://www.newmediamavensblog.com/2009/09/how-to-use-your-customers-brain-for-good-not-evil.html We talk a lot on this blog about the underlying premise of Web 2.0: which is founded in the root concepts of listening and sharing. But now let's talk about what benefit this can do for you, the business owner who is short on time and long on things to do. Listening to your prospects, customers and clients can give you ideas for new ways to do business. As in new and PROFITABLE ways to do business. The best ideas... Internet/Technology Media and Publicity New Media Marketing Social Media/Social Networking Lena Claxton and Alison Woo 2009-09-01T08:52:42-04:00 http://www.newmediamavensblog.com/2009/08/how-to-find-local-tweets-for-your-business.html At some point you may decide to focus your marketing in your local area. You could have an event you want to publicize or just want to connect with Twitter users nearby. Twitter has its own tool Twitter Search (click on the advanced search feature) that gives you the option to search "near this place" or within a certain mile radius. Another local search tool is Nearby Tweets. It's a visually appealing version of the above basic twitter search engine... New Media Marketing Social Media/Social Networking Lena Claxton and Alison Woo 2009-08-27T03:08:00-04:00 http://www.newmediamavensblog.com/2009/08/what-mad-mens-don-draper-can-teach-you-about-new-media.html Mad Men, the brilliant AMC drama about Madison Avenue in the 60s has returned and none too soon. In "Love Among the Ruins" - the second episode in their third season. leading man Don Draper, Sterling Cooper's Creative Director, councils the leader of a new NYC project that aims to tear down Pennsylvania Station to put up what we now know as Madison Square Garden. Faced with angry cries from the citizenry, the project leaders want to find a way... Current Affairs Internet/Technology Media and Publicity New Media Marketing Social Media/Social Networking Lena Claxton and Alison Woo 2009-08-24T08:12:00-04:00 http://www.newmediamavensblog.com/2009/08/publishing-to-twitter-from-facebook-page-.html Facebook does it again! As Facebook pages become more and more popular with business owners, the long awaited application of publishing updates directly to Twitter is here. This is different from the Twitter app for your Facebook profile. Here's what Facebook says: “If you manage a Facebook Page, you now will be able to decide whether to share updates with their Twitter followers, and you also will be able to control what type of updates to share: status updates, links,... New Media Marketing Social Media/Social Networking Lena Claxton and Alison Woo 2009-08-20T03:34:00-04:00 http://www.newmediamavensblog.com/2009/08/how-to-use-your-website-to-boost-your-business.html By now, you have heard about the "Stimulus Money" and you're wondering, "How can my business get its share of that?" Government contracting is going to be booming for the rest of 2009 and well into 2010. Eager to get small businesses their share, the White House recently released this statement: “Small businesses employ half of the nation’s private-sector workforce, create a large share of the nation’s new jobs, and introduce many groundbreaking ideas into the marketplace,” President Barack Obama... New Media Marketing Website Marketing Lena Claxton and Alison Woo 2009-08-17T13:23:00-04:00 http://www.newmediamavensblog.com/2009/08/why-businesses-need-to-use-email-marketing.html Are you enamored with social media? It's on every savvy business owner's list to amp up their marketing. Everyone's on Twitter and Facebook. The question most ask is "If I blog, I'm on Twitter, Facebook etc., why do I need to use e-mail marketing?" Email-marketing has huge potential and is largely untapped as a powerful marketing tool.The big difference between e-mail marketing and social media is that e-mail marketing allows you to regularly show up in your prospects and customers... E-mail Marketing Ezine/newsletter New Media Marketing Lena Claxton and Alison Woo 2009-08-12T01:38:19-04:00