http://www.newmediamavensblog.com/ Authors of "Marketing with New Media: Promoting Your Small Business with Web Sites, Ezines, Blogs and Podcasts" en-US 2011-07-07T21:11:53-04:00 NewMediaMavensBloghttp://feedburner.google.com http://www.newmediamavensblog.com/2011/07/so-youve-been-to-the-white-house-tweetup-now-what.html Yesterday had a great thrill to visit the White House, take pics and meet President Obama. Yes, it was thrilling! I was one of a handful of people invited to the first ever White House Tweetup. (Note: If you want to read my moment-by-moment Tweeting, check out my Twitter page @alisonwoo.) But being with a group of cool, digitally connected people made me think...what if we took this ball and ran with it? Clearly the big issue of the day... Technology and Government Tweetups Lena Claxton and Alison Woo 2011-07-07T21:11:53-04:00 http://www.newmediamavensblog.com/2011/02/what-the-oscars-can-teach-you-about-how-to-use-new-media.html The awards have been given out; the parties are over and now it's time to figure out what's next. If you watched last night's Oscar telecast, while you may not have loved James Franco, the whole thing gave me pause to wonder, is this the wave of the future? Before the event, they made a huge splash about how this was going to be the hip, new Oscars and not just a TV show but a multimedia event. How did... Internet/Technology Media and Publicity New Media Marketing Social Media/Social Networking Website Marketing Lena Claxton and Alison Woo 2011-02-28T15:28:55-05:00 http://www.newmediamavensblog.com/2010/10/how-to-use-foursquare-to-market-your-business.html To Foursquare or not to Foursquare? That seems to be the question I keep hearing from my clients who are wondering if this relative newcomer is the latest killer ap to market their business. The answer: It depends. Foursquare is a location-based application good for brick-and-mortar businesses who want to drive awareness and customers to their location. You get points, aka badges, for showing up and if you really go to a place a lot of times, you become the... Internet/Technology New Media Marketing Social Media/Social Networking Website Marketing Lena Claxton and Alison Woo 2010-10-13T09:49:49-04:00 http://www.newmediamavensblog.com/2010/03/sir-richard-branson-on-starting-a-company-in-2010.html I don't I've blogged enough about my abject love for Sir Richard Branson...in a purely business sense, that is. Don't get your knickers in a twist people! Webex has a great webinar series called Pass the Ball, where they interview top business leaders and cull their secrets. They also offered entrepreneurs the opportunity to ask Sir Richard a question. How could I resist? Well, they picked one of my questions for him! I was BLOWN away! Here's the question and... Current Affairs Internet/Technology Media and Publicity New Media Marketing Social Media/Social Networking Lena Claxton and Alison Woo 2010-03-18T08:00:00-04:00 http://www.newmediamavensblog.com/2010/03/entrepreneurs-question-the-value-of-social-media.html That was the brazen headline on a fascinating Wall Street Journal article Monday, which looked at some entrepreneurs who are succeeding and some who are sinking using new media and social media efforts. I have a lot of thoughts about the article. First of all, it all comes down to strategy. As anyone who has a Facebook account knows, you can spend a lot of time on the web without accomplishing anything. When it comes to using new media for... Current Affairs Internet/Technology Media and Publicity New Media Marketing Radio show Lena Claxton and Alison Woo 2010-03-17T15:28:26-04:00 http://www.newmediamavensblog.com/2010/01/how-to-put-new-media-into-context.html Hello all! Ever wonder how fast this new world of new media is evolving? Whether you're using Twitter or Facebook, it often helps to take the longer view of this evolution of technology. It's a remarkable age to be living in. A friend sent me this link to a presentation on YouTube that puts it quite succinctly. What do you think this all means for business? We'll spend all month discussing the implications for you and your business. Alison Woo... Branding Internet/Technology Media and Publicity New Media Marketing Social Media/Social Networking Lena Claxton and Alison Woo 2010-01-31T21:34:48-05:00 http://www.newmediamavensblog.com/2009/12/do-you-need-to-manage-your-tweets.html The Tower of Babel, from the Book of Genesis, was a man-made fortress originally intended to foster one, clear and unified language. For whatever reason, God was displeased with them and turned the city into a noisy, chaotic environment where no one understood each other. Twitter reminds me of this biblical Tower of Babel where the language has disintegrated into babble. But it doesn't have to be this way. As a business person, tools are available to cut through the... Blogging for Business Social Media/Social Networking Lena Claxton and Alison Woo 2009-12-03T15:56:07-05:00 http://www.newmediamavensblog.com/2009/11/what-every-business-owner-should-be-doing-right-now.html With only two months left for the year, there's still time gather your successes for 2009 and build your platform for 2010. While this has been a year for the record books, I'm certain next year will bring a powerhouse of possibilities. If you are a small business owner, thinking of starting a business or may be a corporate division head thinking what you need to do to expand your outreach using social and new media, here's the four step... New Media Marketing Online Tools Social Media/Social Networking Lena Claxton and Alison Woo 2009-11-09T03:33:00-05:00 http://www.newmediamavensblog.com/2009/11/why-you-cant-fake-passion-in-baseball-or-business.html For Yankee fans, the morning after the New York Yankees' 27th World Series win is a bit bleary-eyed but full of heart. The team, who had not won since 2000, battled back over the last nine years and had to find its soul again and its passion. Much of the credit of returning this amazing All-Star team back to its baseball loving roots, goes to manager Joe Giradi. As I read the NY Times recap of the game this morning,... Current Affairs Media and Publicity New Media Marketing Lena Claxton and Alison Woo 2009-11-05T08:42:50-05:00 http://www.newmediamavensblog.com/2009/09/8-benefits-of-using-new-media.html As I tour around the nation, I often meet business owners who realize they need to take a more proactive stance on marketing their business but are often overwhelmed or "beaten down by life," as my mother likes to call it. Sure, it's easy to run astray but the bottom line is this: Marketing your business is an essential part of keeping the lifeblood in your business flowing. If you are too tired to market your business then maybe you... New Media Marketing Lena Claxton and Alison Woo 2009-09-30T08:25:00-04:00 http://www.newmediamavensblog.com/2009/09/relationships-matter.html We've talked about how important it is to build and sustain relationships with your prospects and customers.Too often business owners send out a couple of e-zines or blog a few times and sit back and wait to see whether they made an impact. Then nothing happens and they give up. That's the wrong approach! Remember, people need to see your message at least 7-12 times before they'll purchase from you. In other words you must follow-up. More and more business... E-mail Marketing Ezine/newsletter New Media Marketing Lena Claxton and Alison Woo 2009-09-18T23:02:00-04:00 http://www.newmediamavensblog.com/2009/09/how-to-stand-out-from-the-crowd.html Anyone who thinks that one of the side effects of the digital age is information fatigue is absolutely correct. For those who want to know more, be sure to read the wonderful article in this week's The Globe and Mail on the topic. Journalist Peter Nicholson discusses how and why we are now information-rich and attention poor. For business owners, this again underlies the fact that in the midst of this "information flow' it is more important now than ever... Internet/Technology Media and Publicity New Media Marketing Lena Claxton and Alison Woo 2009-09-14T11:37:53-04:00 http://www.newmediamavensblog.com/2009/09/does-your-business-need-a-community-site.html Customers are the lifeblood of any business. But how do you translate the fervor they have for your product or service into a thriving online community? One of the hottest new online trends is the creation of community websites to. How do you know if you need one and, if you do, where do you begin? Your business needs a community site if you: Have customers who would benefit from interacting with each other in an online space (think iPhone... Branding Internet/Technology New Media Marketing New Media ROI Online Tools Social Media/Social Networking Website Marketing Lena Claxton and Alison Woo 2009-09-08T08:10:00-04:00 http://www.newmediamavensblog.com/2009/09/frustrated-with-marketing-your-business-online.html I hear the complaints all the time --"I'm a jewelry designer, I don't have time to be blogging, Facebooking and God forbid, tweeting!" Or, "It is draining for me to spend so much time on activities that are not my strengths." And yada, yada. I'm sure you've heard these complaints too -- maybe you've even had these thoughts yourself. When business owners cease to believe that "these online activities" are separate from their "marketing activities" they will accept the facts... Blogging for Business Ezine/newsletter New Media Marketing Social Media/Social Networking Lena Claxton and Alison Woo 2009-09-03T18:53:00-04:00 http://www.newmediamavensblog.com/2009/09/how-to-use-your-customers-brain-for-good-not-evil.html We talk a lot on this blog about the underlying premise of Web 2.0: which is founded in the root concepts of listening and sharing. But now let's talk about what benefit this can do for you, the business owner who is short on time and long on things to do. Listening to your prospects, customers and clients can give you ideas for new ways to do business. As in new and PROFITABLE ways to do business. The best ideas... Internet/Technology Media and Publicity New Media Marketing Social Media/Social Networking Lena Claxton and Alison Woo 2009-09-01T08:52:42-04:00