New Music Labs

1Direction in your shoe

evavannetten — Tue, 07 Feb 2012 11:16:27 +0000

For the young British band “One Direction”, New Music Labs came up with a promo concept: simply put a little gift for the band in your shoe, upload a picture of it and in return the band will provide you with a new song and a goody-package. The idea came from the Dutch tradition of celebration ‘Sinterklaas’ on December 5th. Learn more about it and watch the video here

Noorderslag 2012

evavannetten — Tue, 07 Feb 2012 11:02:35 +0000

New Music Labs was involved in organizing the ‘Interactive Programm’ at Noorderslag 2012 in Groningen.
With interesting speakers as Shawn O’Keefe (SxSW), Ralph Simon (Mobile Entertainment Forum) and Matt Sheret (Last FM)

Read about the Interactive Program here and take a look at the pictures here

Giglocker: new Iphone app

evavannetten — Wed, 25 Jan 2012 20:08:21 +0000

New Music Labs is close to finishing a new app for the Iphone to keep track of all the amazing bands you’ve seen: the Giglocker.
Giglocker will find you concerts in your area and gives you the ability to ‘lock’ them when you visite them. You attach pictures, reviews, videos and ratings to your locked gig. Ofcourse you can also share your gigs on facebook or twitter with your friends.

Check out what we’ve got so far at www.giglocker.com

Blof Facebook App

nienkemaat — Wed, 27 Apr 2011 12:02:52 +0000

CLIENT
Blof / AAA

GOAL
Spread the new music video of Blof and collect mailinglist subscribers and Facebook fans.

CONCEPT
For a limited period of time the new Blof video is only visible for people liking the Blof fanpage. After liking the page fans can download an exlusive track by sharing their e-mailaddress.

Foo Fighters Campaign

nienkemaat — Mon, 11 Apr 2011 12:31:41 +0000

CLIENT
Foo Fighters / Sony Music Netherlands

GOAL
Create (online) buzz around the new album Wasting Light

CONCEPT
Foo Fighters released the songWhite Limo with a video containing a white limo. The same white limo drove through The Netherlands for three days. Fans could trace the limo by following it on a map on the website and by clues on twitter given by the driver and Eric Corton, a DJ from national radio station 3FM. Fans who spotted the limo and tweeted a photo of it, could win a ride to the Pinkpop Festival all the way to the backstage area to meet the Foo Fighters.

Anna Calvi Facebook app

nienkemaat — Thu, 17 Mar 2011 10:14:05 +0000

CLIENT
Anna Calvi / Domino

GOAL
Spread the new music video of Anna Calvi and collect mailinglist subscribers.

CONCEPT
Create a Facebook app whereby fans of Anna Calvi can share the new music video on their wall. Also, in exchange for their e-mailaddress they will receive a download for the new single.

Within Temptation iPhone App

nienkemaat — Wed, 16 Mar 2011 14:56:32 +0000

CLIENT
Within Temptation / AT Management

GOAL
Create an iPhone app

CONCEPT
An iPhone app where fans can read the latest Within Temptation updates, listen to brand new tracks and watch videos. It also offers special features like a comic, take and share photos during an event and commenting on news.
Check it out here.

Everything = Mrkt*ng

nienkemaat — Wed, 16 Feb 2011 15:55:53 +0000

Next week New Music Labs is going to London to do a presentation at Un-Convention Factory titled Everything = M*rk*t*ng. We’ll also be giving free pancakes to everyone who has an idea how to break Dutch band BlackboxRed in the UK. Looking forward to it!

Within Temptation Facebook app

nienkemaat — Wed, 26 Jan 2011 09:53:23 +0000

CLIENT
Within Temptation / AT Management

GOAL
Let Within Temptations fans tell their friends on Facebook that the new Within Temptation video is out.

CONCEPT
A Facebook app where fans could place the new Within Temptation video on their Facebook wall. By doing that their name would appear in the upcoming album.

AAA

nienkemaat — Mon, 24 Jan 2011 21:38:37 +0000