John Hartmann began his professional career in the famous mailroom of the William Morris Agency. He later served as the Morris office liaison to Colonel Tom Parker the legendary manager of Elvis Presley the king of rock n’ roll.

A veteran music agent, personal manager and record executive, John has provided career direction for such luminaries as Chad & Jeremy, Sonny & Cher, Buffalo Springfield, Neil Young, Joni Mitchell, Canned Heat, Eagles, Peter, Paul & Mary, Crosby, Stills & Nash, Jackson Browne, America, Poco, and many others.

Hartmann is a result oriented operational leader with more than fifty years experience in the entertainment industry. His proven expertise in creating and executing career strategies is evidenced by the quantity and quality of great artists he has been honored to serve.

Hartmann lectures at UCLA and in the School of Film & Television at Loyola Marymount University, where the students voted him outstanding professor of the year for 2007, 2008 and again in 2009.

At Holodigm Music Academy John has put together a team of professionals who can help aspiring songwriters, musicians, producers and those in any other aspect of the music business. John knows the ins and outs of this new world as well or better than anyone and if you or anyone you know are or want to be part of the music business, you may want to consider taking the online classes and applying for membership. You can learn more about John and Holodigm at www.holodigmmusic.com

This exact course is offered at a major Southern California University for $2500 but tuition at Holodigm Music Academy is under fifty dollars making it what must be the best value in new music education. As a student, you’ll receive direct access to John Hartmann as your personal career coach, 15 lectures on the Holodigm System, The Career Direction and Coaching Forum, Songworks, Songwriting and Crafting System, Qualify for Membership in Holodigm Music Society, Free guest Lectures by Industry Veterans and Professional Forms and Contract Templates.

The Holodigm Music Seminars

THE HOLODIGM SEMINARS – This course of study is composed of a series of actual classroom lectures, on video, that reveal the history and future of concert music and the recording arts. They include an expansion on the free lectures already presented and more than twelve hours of additional instruction.

Upon completion of this course you will be qualified to apply for membership in the Holodigm Music Society. If accepted by the extant membership, you will join a new generation of creative artists and entrepreneurs united in a global support mechanism.

John Hartmann will personally guide you through The Holodigm System of visual and verbal technologies and provide you with a map of showbiz to follow for the rest of your professional life. You will learn how to play the game, build your career and compete for success in the music renaissance.

How To Build a Career in Music

Hartmann’s Laws – 100 Rules of Showbiz-This lecture presents brief video descriptions of 100 rules that govern the thinking processes that best serve the daily activities of artists and executives seeking to develop and advance carriers in the entertainment industry.

The Creative Process-Learn how to succeed by developing the discipline and creative thinking skills to define the possibilities and take constructive action to achieve your goals. (This lecture is an extended classroom version of the material covered in the free introductory lesson

The Holodigm-Learn how to use the map of showbiz to visualize your overview of the music industry and create a mental matrix for the pursuit of your career strategies. (This lecture is an extended classroom version of the material covered in the free introductory lesson.

The Music Publisher-Learn how the art and craft of songwriting is the cornerstone of music publishing and forms the foundation of all activities in the music industry. (This lecture is an extended classroom version of the material covered in the free introductory lesson.

The Artist-Learn how artists create, develop and exploit a body of music for the purpose of designing and developing careers in the music industry.

The Manager-Learn how the symmetry of the artist-manager relationship forms the core activity for conducting careers in The Music Renaissance.

The Agent-Learn how the booking-agent connects artists and managers to the live performance arena and how they supervise the financial systems and protocols of the performing arts.

The Promoter-Learn how concert promoters produce the contemporary, global concert business and provide a stable platform for the building and maintenance of the careers of musical artists.

The Record Produce-Learn how the advent of digital production techniques has shifted the paradigm and lowered the threshold to entry into the world of recorded music.

The Accountant-Learn how Certified Public Accountants manage and control the economics of recording artists and personal appearance attractions.

The Lawyer-Learn how entertainment attorneys create and maintain the array of contracts that define the equity and distribution of profits in the music business.

The Publicist-Learn how public relations experts manipulate media relations for the promotion and marketing of personal appearances and recorded music.

The Crew-Learn how Road Managers design and assemble the players, technicians and logistics of theatrical productions and touring companies.

Video, Film & Television-Learn how music videos communicate the image and style of performing artists and how music is marketed to film and television producers.

The Internet-Learn how the Internet is carving a new business model for the marketing and distribution of recorded music and the development of touring artists.

For a great example of John’s teaching skills and the class curriculum, check out his powerful introductory lectures. And, if you want the essence of the new music paradigm, watch Segment 5: The Music Renaissance in which John describes the Holodigm Process. Even if you decide this class is not for you, these lectures will provide a deep grounding in the history and future of music that is well worth watching.

Following is his blog for today and my response. To subscribe to his blog, click here.

Those of us who live in Los Angeles are constantly aware of the city’s draw for those seeking fame. People come from all over the world to develop careers in show business. Their sheer ambition of wanting to become famous is often raw and sometimes scary.

What has been your relationship to fame? Is it something you have ever wanted? Do you understand it? Do you respect it, despise it, pity it, or scratch your head over it?

If there were an equivalent in your life to ambition for fame, what would it be? Do you desire to be known and held up on a pedestal by anyone – even one person or a small group of people?

What happens to people who achieve fame? Do you find their ambition worth their effort? In a culture that holds celebrities up as demi-gods, what are your points of view about a desire – an ambition – to be famous?

Life is really simple, but we insist on making it complicated. –Confucius

Good News of the Day:
Jay Shafer lives in an 8-by-12 foot house. He built it from scratch. With no prior carpentry knowledge or experience. “I’m sure there are people out there who think I’m crazy for living so small, but living in this little house has allowed me to totally reinvent my life,” he says. With a desire to “escape the rat race,” the former grocery-store clerk’s intentions were simple: focus on the things he really wanted to do, and not on working for money. Now, he runs a company that builds small homes for others. “I never thought I’d be an entrepreneur in anything, but it’s my passion to design small houses,” he smiles. “It’s been really liberating.” [ more ]

Want to connect with Jay and explore building your own small home? Click here to visit his website and get started.

Savvy travelers looking for sustainable vacation options in Latin America and the Caribbean can now find them by logging on to SustainableTrip.org, an online search engine launched today by the Rainforest Alliance.

SustainableTrip.org is a database of hotels, tour operators, and other businesses (such as restaurants) in Latin America and the Caribbean that have been certified by a sustainable tourism certification program, verified by the Rainforest Alliance, or recommended as being sustainable by a reputable organization.

The site is available in three languages – English, as SustainableTrip.org; Spanish, as ViajeSostenible.org; and French, as VoyageResponsable.org.

“SustainableTrip.org is a valuable, unique resource in that it provides travelers, tour operators and travel agents with a credible, comprehensive listing of sustainable tourism options from a trusted conservation NGO,” said Ronald Sanabria, vice president of tourism for the Rainforest Alliance. “The sustainability claim of each business is verified before it is listed on the site.”

The Rainforest Alliance is an international nonprofit organization committed to conserving biodiversity and promoting sustainable livelihoods around the world. The organization has been working in Latin America for more than 20 years. Through its sustainable tourism program, the Rainforest Alliance helps tourism professionals improve the sustainability of their businesses based on the principles of the Global Sustainable Tourism Criteria. Initiatives include implementing ecosystem and water conservation measures, reducing energy use, supporting local economies, hiring from within the community and reducing costs.

SustainableTrip.org supports business owners’ efforts to become sustainable by promoting them to key tourism markets in the United States, Canada, Europe and Latin America.

Online since 2005 as the Eco-Index of Sustainable Tourism, SustainableTrip.org features a more powerful search engine, an updated design, Google Maps of business locations, links to promotional videos and information in French.

The Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers. From large multinational corporations to small, community-based cooperatives, businesses and consumers worldwide are involved in the Rainforest Alliance’s efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily.

For more information, visit www.rainforest-alliance.org.