Need,Speed, and Greed

Need, Speed, and Greed

Author: Vijay V. Vaitheeswaran
Publisher: Harper Business

China Business Editor for the Economist, Vijay V. Vaitheeswaran, teamed up with Newman Communications to promote his new book, Need, Speed, and Greed: How the New Rules of Innovation can Transform Businesses, Propel Nations to Greatness, and Tame the World’s Most Wicked Problems (Harper Business). This book promotion tour took the author from Radio appearances to popular blogs and news sites across the web.

With the help of Newman Communications’ book publicity services, Vaitheeswaran traveled the U.S. on his book promotion tour sharing his insights with the media, including:

• KQED’s Forum with Michael Krasny
• Freakonomics.com Blog
• NPR’s Tech Nation
• Investor’s Business Daily
• TheStreet.com
• BBC’s World News America
• CNBC.com Blog post
• The Globe and Mail
• The Motley Fool

About the Book:

Over the past few decades, globalization and Googlization have kicked off the first phase of an innovation revolution more profound and more powerful than any economic force since the arrival of Europeans on North American shores half a millennium ago. These developments have brought us such advances as the Web, social networking, 24/7 connectivity, and global markets.

But the benefits of all this progress have not been shared fairly among all. It is true that the elites of Mumbai are closer today to the elites of Manhattan than they were two decades ago, but what about Kansas? The hard-working salarymen of the developed world are not getting wealthier, but the economic elites who have mastered the new rules of global innovation are. Even as rural women in Africa and Asia have seen their lives transformed by mobile phones and the Internet, the middle classes and blue-collar workers in prosperous countries everywhere have been squeezed by the new global realities. And as the first phase of the innovation revolution gives way to a much greater transformation, America and other rich societies must find a path to inclusive growth or else risk being left behind by history.

All this leads to the central political and economic question of our age: How can the extraordinary benefits of the innovation revolution be shared more equitably among all of society? Need, Speed, and Greed answers that question, offering the essential insider’s guide to this new world of innovation. Drawing on the best of the academic and field work in this emerging area, Vaitheeswaran inspires and empowers readers to improve their lives, their work, and perhaps even the world.

About the Author:

Vijay V. Vaitheeswaran is an award-winning global correspondent for the Economist.  He is a member of the Council on Foreign Relations, an adviser to the World Economic Forum. He is also the author of Zoom: The Global Race to Fuel the Car of the Future (co-authored with Iain Carson), and Power to the People: How the Coming Energy Revolution Will Transform an Industry, Change Our Lives, andMaybe Even Save the Planet.

Visit our site at Newman Communications for more Book Publicity information and services.

Following Atticus

Author: Tom Ryan
Publisher: William Morrow

Following Atticus - Tom Ryan

Newman Communications’ faith in humanity was restored when we were visited by author Tom Ryan and his buddy Atticus M. Finch.  Atticus, who is the central character in Ryan’s book, Following Atticus is an adorable miniature schnauzer.  Atticus was a perfect guest and but didn’t have very much to say, so he let Tom Ryan do all the talking.  Tom and Atticus had just completed a successful  radio book  publicity campaign which found them talking of their adventures with more than 25 stations across the country, including:

• NPR in WI
• USA Radio Network
• Lifestyle Network

Now once again, with Atticus in the lead, Tom  came  back to Newman Communications  to begin a new adventure in TV, Online and Print book publicity campaign for Following Atticus.

Get a quick look at the beautiful trailer for the book

About the Author

Tom Ryan is the founder of the Newburyport, Massachusetts, newspaper the Undertoad and served as its publisher and editor for more than a decade. It wasn’t until he bonded with Atticus that he realized how stressed and unhappyhe was. Middle-aged, overweight, and acrophobic Tom and Atticus were an unlikely pair of mountaineers, but after a close friend dies of cancer, the two pay tribute to her by attempting to climb all forty-eight of New Hampshire’s four-thousand-foot peaks twice in one winter while raising money for charity. In a rare test of endurance, Tom and Atticus set out on an adventure of a lifetime that takes them across hundreds of miles and deep into an enchanting but dangerous winter wonderland.

As Ryan says:  “In telling the story of my friend, Atticus M. Finch, I often think of the something Antoine de Saint Exupery wrote, ‘Perhaps the act of love is my gently leading you back to yourself.’ For that’s what this little dog did. He led, I followed, and in the end I became the man I dreamed of being when I was a little boy.”

“Not your standard mountain adventure book. . . . Reading Following Atticus can feel like taking a long walk, or a series of walks, with a great storyteller. Why ‘follow Atticus?’ Because, [Ryan says], ‘Dogs, like mountains, bring you back to yourself.’” (AMC Outdoors ).

Tom Ryan, Atticus and Newman Communications would like to help you  see what it means to love an animal, find your true self and maybe create a few smiles along the way.

To learn more about Following Atticus please visit: http://tomandatticus.blogspot.com/

Visit our site at Newman Communications for more Book Publicity information and services.

A Major League Book Promotion Tour

Out of My League - Dirk Hayhurst

When asked what comes to mind when you think about spring, book promotion usually isn’t the answer you get. Instead your likely to hear answers like, Green Grass, Flowers, and … BASEBALL! Yes, spring training is here! The grass is cut,  the teams are practicing and before you know it will be Opening Day! Get out your peanuts, cracker jacks, and your favorite baseball cap and get ready to cheer on the hometown team. While some of us are content to cheering in the stands, others have bigger dreams. Dreams of taking a major league outfield, the pitchers mound,  or running the bases after hitting a home run! That’s where Dirk Hayhurst’s story starts, when he got called up from the minors in 2008 to play for the San Diego Padres! Newman Communications had the great great opportunity to provide and coordinate Dirk’s book promotion and publicity tour packed with with a radio and print exposure!

Newman Communications was able to get interviews on such radio stations and publications as:

• WBUR in Boston, MA
• WKSU in Kent, Ohio
• MLBBLOG.com
• SportsNet Radio
• Toronto Star

About the Book

The book tells the story of how Dirk Hayhurst got his big break by playing in the major leagues.  After six years of laying it on the line in the minors, pitcher Dirk Hayhurst hopes 2008 is the year he will break into the big leagues.  But every time Dirk looks up, the bases are loaded with new challenges, on and off the field: a wedding balancing on blind hope, a family in chaos, and paychecks that beg Dirk to ask, “How long can I afford to keep doing this?”

Then it finally happens- Dirk gets called up to the Majors, to play for the San Diego Padres.  A dream comes  true when he takes the mound against the  San Francisco Giants, kicking off forty insane days and nights in the Bigs- with a big paycheck, bigger-than life personalities, and the biggest pressure he’s ever felt.

About the Bestselling Author, Dirk Hayhurst

Dirk Hayhurst is the author of the New York Times best seller THE BULLPEN GOSPELS.  Drafted from Kent State University in 2003 as a senior sign, Hayhurst has pitched professionally for nine years on more than eight minor league teams and two major league teams, including the San Diego Padres and the Toronto Blue Jays. In 2011, he signed with the Tampa Bay Rays and pitched for their Triple A-Team, the Durham Bulls in Durham, NC.  Hayhurst was born in Canton, Ohio, and resides in the off-season in Hudson, Ohio, with his wife Bonnie, a music therapist.

It was great to work with Dirk Hayhurst. Check out his book,  OUT OF MY LEAGUE in stores now and good luck to your team this season!

Visit our site at Newman Communications for more Book Publicity information and services.

Book Publicity for The Pact: Bill Clinton, New Gingrich, and the Rivalry that Defined a Generation

Author: Steven M Gillon
Publisher: Oxford University Press

The Pact

Celebrated historian Steven M. Gillon has teamed up with Newman Communications for a national book publicity radio tour in support of his new book, The Pact: Bill Clinton, New Gingrich, and the Rivalry that Defined a Generation. This election year book publicity tour took Gillon around the country to discuss presidential candidate Newt Gingrich and his relationship with former President Bill Clinton. Newman worked with the author to secure spots on local and national radio stations including interviews with

• Dan Raviv on the CBS Radio Network
• Sirius XM broadcast with Rusty Humphries
• Louisiana Radio Network (NPR)
• America’s Radio News Network

About the Book:

Seventeen years before he would run for President, Newt Gingrich was elected Speaker of the House of Representatives and a conservative revolution began. The next five years were filled with national debate and political clashes. Gingrich’s main foe was then Commander in Cheif, Bill Clinton. Steven M. Gillon’s The Pact: Bill Clinton, Newt Gingrich, and the Rivalry that Defined a Generation, tells the story of the unique and unexpected relationship between the two powerful men. Although the differences between Gingrich and Clinton are well known, the times that they worked together – and the similarities that they shared – are often overlooked. In The Pact, Gillon utilizes interviews with key Washington players to tell the story of how Clinton and Gingrich began to work together after the government shutdown of 1995. Gillon paints a fascinating portrait of two men who were once the center of all things politics. This book offers compelling new revelations and a unique insight into national politics. The Pact is a must read for anyone interest in politics and current events, regardless of party lines.

About the Author

Steven M Gillon is the Resident Historian of the History Channel and Professor of History at the University of Oklahoma. He is the host of the History Channel’s flagship public affairs program, HistoryCenter, as well as “Our Generation”. He is an award-winning teacher and the author of a number of critically acclaimed books, including The Kennedy Assassination: 24 Hours After and Pearl Harbor: FDR Leads the Nation Into War.

“Newman did a great job on The Pact. Your book promotion efforts help turn a four-year-old book into a New York Times best seller. I only wish I had found you about ten years ago.”

Steve Gillon
Author: The Pact

Visit our site at Newman Communications for more Book Publicity information and services.

Book Publicity – DON’T PUT ME IN COACH

Author: Mark Titus
Publisher: Doubleday

Mark Titus

College sports are electrifying to watch! Who can forget Doug Flutie’s Hail Mary pass or the 1985 Villanova vs.  Georgetown Championship game? But some players barely get off the bench like former Ohio State player Mark Titus.  Titus takes you on a journey from one end of the bench to the other end with a look behind the scenes of the NCAA-hoops  in DON’T PUT ME IN COACH; a hilarious memior.  Newman Communications provided book publicity for Titus and set up a radio book tour for the bench warmer, including hits with:

• KNBR in San Francisco,  CA
• FOX Sports

Titus gives readers an uncensored tour inside an elite NCAA basketball player through the eyes of the benchwarmer. From his relationships with teammates, the pressure, and the many hours he clocked cheering for his team on the sideline- Mark Titus does not miss a humorous beat.  His unique perspective materialized into wildly popular Club Trillion blog for which he quickly became a hero to all guys picked last.  He was even scouted by the Harlem Globtrotters. Certain to make you laugh-out-loud,  Mark  Titus is not your average basketball star; and this is the true story of the most unlikely career in college basketball told from the underdog himself.

In 2006, Mark Titus arrived on Ohio State’s campus as a basketball manager who aspired to be an orthopedic surgeon.  As a walk-on,  he was miraculously added to the elite Buckeye basketball team,  given a scholarship and trained alongside seven future NBA players- including Greg Oden, Evan Turner,  and Mike Conley.  During his 4 years with the Buckeye’s he set the record for the most indivual career wins in Ohio State basketball history- and scored a total of 9 points.

The book is full of  laughs and quotes from his former coach and teammates including:

“Of all the players  I’ve coached in my caree,  Mark Titus is one of them.” ~ Coach Thad Matta

“I  haven’t read the book and probally never will, but the cover looks pretty cool I guess.” ~ Mike Conely Jr (#4 overall pick in the 2007 NBA Draft; 2007 NCAA Tournament South Regional MVP.

About the Author

Mark Titus is the creator of Clubtrillion.blogspot.com,  and a contributer at grantland.com. He was feature several times in the New York Times, ESPN.com, and Bill Simon’s podcast, among others.  He  graduated in 2010, a hero to millions.

Visit our site at Newman Communications for more Book Publicity information and services.

The 84th annual Academy Awards, televised Sunday, February 26th to honor the years greatest achievements in the film industry. Over the years, the team at Newman Communications has had the honor of providing book publicity and creating radio, TV and print campaigns for many books that have  made the leap from their bound pages and on to the big screen. Several of these books turned feature film, have also been nominated and awarded for some of the most honored awards in the industry, including Oscar, Emmy and Golden Globes.

[Show as slideshow]

• Seabiscuit – 7 Oscar Nominations
  by Laura Hillenbrand
• The Blind Side – Won an Oscar, 2010.
  by Michael Lewis
• The Perfect Storm – Oscar Nomination, 2001
  by Sebastian Junger
• Marley and Me
  by John Grogan
• Tuesdays with Morrie
  By Mitch Albom
• The Celestine Prophecy
  by James Redfield
• Game Change
  by  John Heilemann and Mark Halperin (HBO)

Now, it’s your turn to vote: Cast your own nominations for “Best Book Turned Movie?”

Visit our site at Newman Communications for more Book Publicity information and services.

The Well-Spoken Woman: Your Guide to Looking and Sounding Your Best

Author: Christine Jahnke
Publisher: Prometheus Books

What does it take to be a well-spoken woman, especially when it comes to your next job interview, presentation, or performance review?

Christine Jahnke is one of the nation’s premier speech coaches and author of THE WELL-SPOKEN WOMAN: Your Guide to Looking and Sounding Your Best.

In THE WELL-SPOKEN WOMAN, Jahnke discusses:

• The common misperceptions about women speakers;
• The common mistakes women make when public speaking;
• Women in the public sphere who are (and are not) well-spoken and why;
• Techniques and practices to improve presentation and on-camera skills; and more.

With Newman Communication’s help, the media was eager to pick up on her tips. Jahnke and THE WELL-SPOKEN WOMAN were covered in major media publications such as The Washington Post, Forbes, and CNN.

Just a glimpse of the many highlights from this book publicity campaign:

• Mind your P’s and Q’s in Professional Interactions (Investor’s Business Daily)
• What Are You Supposed to Wear to a State Dinner ( TypeF.com)
• What Makes Women Top Talkers (Politico)
• Why Likeable People Get Hired (Chicago Tribune)

About the Book:

One of the nation’s premier speech coaches, Christine K. Jahnke, details the practices and techniques of successful women to help all women improve their presentation and public speaking skills. With access to her expertise, you’ll learn how to present your best self in forums from PTA meetings to TV studios, conferences to classrooms, boardrooms to YouTube.

Jahnke has advised First Lady Michelle Obama, provided speaker training to Hillary Clinton’s presidential campaign, and coached corporate CEOs and more women elected officials than any other trainer. In The Well-Spoken Woman, Jahnke shares stories of trial and triumph to answer the questions: “how did she do it?” and “what can I learn from her?”

Filled with behind the scenes tips on everything from messaging to hair and hemlines, THE WELL-SPOKEN WOMAN includes easy-to-follow exercises so you can try out techniques immediately:

• Present your authentic self like PepsiCo CEO Indra Nooyi
• Project podium presence like Hillary Clinton
• Connect with audiences like Michelle Obama
• Overcome the imposter syndrome like Tina Fey
• Articulate a compelling message like Melinda Gates
• Conquer the camera with savvy sound bites like Suze Orman

The Well-Spoken Woman is for every woman who wants to look and sound her best in person, on-camera, and online.

About the Author:

Christine Jahnke is a Washington, DC-based speech coach and media trainer and President of Positive Communications. She has advised First Lady Michelle Obama, Hillary Clinton’s presidential campaign, and women CEO’s at companies as diverse as the National Geographic Channel and the International Speedway Corporation, parent of NASCAR.

For more info on the book, please visit www.poscom.com

Or to purchase a copy of the book, please visit http://amzn.to/vtteCY

Visit our site at Newman Communications for more Book Publicity information and services.

Doctor, Your Patient Will See You Now

Author: Steven Z. Kussin, M.D.

Health columns in newspapers, wellness tips on television and countless books on the medical profession attest to the fact that a large and increasing number of people understand that health literacy is as important to living longer lives as is living a healthy life style. But while there are innumerable books that inform readers about medical conditions, few offer the more important lesson about medical decision-making. Many volumes warn the public about the dangers of the healthcare system but curiously few describe how they can be avoided using an insider’s perspective. It is for these reasons that Dr. Steven Kussin decided to turn to Newman Communications for a strong book publicity campaign for his new book, Doctor, Your Patient Will See you Now. Kussin’s passion for patient advocacy developed when he became the patient after a horrible accident.

Newman was able to present Kussin’s information to the public with a strong media book publicity tour that gave his book exposure via such publications as  Woman’s Day Magazine, The New York Times, Yahoo! Shine,
About.com, and many more.  Our radio publicity team took the track and provided tremendous book promotion opportunities by securing  Sirius XM Radio Doctor’s Network, Voice America Radio, and many local stations across the country.

Doctor, Your Patient Will See You Now (Rowman & Littlefield Publishers, Inc.) offers knowledge and advice on what Kussin calls “patienthood” -the sum of talents, attitudes and knowledge that precede and rise above immediate concerns or ailments. It enables people to become partners rather than third parties in their own care. It allows them to be part of the equation rather than the passive result of others’ calculations.

Patients increasingly and correctly feel that they are on their own in a bewildering, impersonal, profit driven, perilous medical system.   Hospitals are foreign terrain. Doctor, Your Patient Will See You Now is a guide book allowing readers to become skilled in healthcare’s customs, dialects and landscape.

About the Author:
Steven Z. Kussin, M.D. was raised in a medical family of independent physicians. From them he learned the lessons that enabled him to become his patients’ confidant and advocate. He attended Columbia University and Albert Einstein College of Medicine where he also later served as an assistant professor of clinical medicine.  Dr. Kussin has also opened a consultancy dedicated to medical advocacy in the service of his adopted city of Utica, New York and the central New York region.

The successful book publicity campaign for Dr. Steven Kussin and Doctor, Your Patient Will See You Now helped patient’s learn ways to speak with their physicians and created visibility for this important message.

Visit our site at Newman Communications for more Book Publicity information and services.

The Twitter Book

Author: Tim O’Reilly and Sarah Milstein
Publisher: O’Reilly Media

How does Newman Communications put together a great radio book publicity tour? Most of the time, it is by dint of hard work and a team approach to developing pitches and finding interested producers and hosts. Work the phones. Email until your fingers bleed. Then there are the rare occasions that it’s just the right book at the right time.

That’s what we had with THE TWITTER BOOK by Tim O’Reilly and Sarah Milstein. Nearly everyone is tweeting. Professional athletes. Movie stars. Preteens. Big Oil. Twitter is not just for talking about your breakfast anymore. It has become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. If you and your company are not using Twitter yet, you are most likely thinking about it. This is the book – and these are the radio show guests – that can get you past F.O.T. (Fear of Twitter).

This was one of those book publicity tours that we want to show to all of our prospective clients. We arranged interviews on nationally syndicated shows, on satellite radio, on local NPRs and on big commercial signals in New York, Los Angeles, San Francisco, Dallas and Philadelphia. (And just so the little guy didn’t feel left out, at the author’s request we added a bonus interview on a station in Kamloops, British Columbia.)

This was not the first time around the block for THE TWITTER BOOK. Sarah Milstein wrote, “We’re proud that the first edition of THE TWITTER BOOK helped tens of thousands of people and companies make great use of the medium. But Twitter tends to change a lot. So the new edition is completely updated, with one hundred percent fresh examples, plus tips and tools that will let readers get the most out of Twitter as it works today.”

What are some of the things you might learn from the book or from an interview with Sarah Milstein?:

• How to use Twitter to connect with colleagues, customers, family, and friends
• How to stand out on Twitter
• How to avoid common gaffes and pitfalls
• How to build a critical communications channel with Twitter—and use the best third-party tools to manage it

About the Authors:

Tim O’Reilly is the founder and CEO of O’Reilly Media, Inc., thought by many to be the best computer book publisher in the world. Tim is an activist for open source and open standards, and an opponent of software patents and other incursions of new intellectual property laws into the public domain. Tim’s long-term vision for his company is to change the world by spreading the knowledge of innovators. For everything Tim, see tim.oreilly.com.

Sarah Milstein is a speaker, writer, and consultant, and is co-chair of Web 2.0 Expo. Previously, she was on the senior editorial staff at O’Reilly, where she founded the Tools of Change for Publishing Conference (TOC) and led the development of the Missing Manuals, a best-selling series of computer books for non-geeks. Bonus fact: she was the 21st user of Twitter.



Visit our site at Newman Communications for more Book Publicity information and services.

Lead with Purpose

Author: John Baldoni

John Baldoni's Lead with Purpose

Every day, millions of Americans spend their days at a job that they hate. They watch the clock, feeling like cogs in the machine.  This lack of passion leads to poor results and apathy; and can greatly damage an organization.

Leadership expert, John Baldoni’s new book, LEAD WITH PURPOSE argues that management in these organizations shares just as much blame for the lack of productivity as the employees. It is the leader’s duty, after all, to make the employee feel needed within the organization.

LEAD WITH PURPOSE details how an organization can unlock its purpose and use it to boost employee commitment and creative output. Instill a sense of ownership from the top down and turn a sense of collective direction into a strategic advantage for organizations.

Book publicity highlights include:  Baldoni shares how to bring purpose to your organization with Forbes.com and discusses how to Lead with Purpose with Inc.com’s Marla Tabaka.

Read an excerpt at The Globe and Mail.

About the Author:
Named one of the world’s top 30 influential gurus by Leadership Gurus International, John Baldoni is an internationally recognized leadership educator, executive coach, and author of many books, including Lead by Example, Lead Your Boss and Great Motivation Secrets of Great Leaders. Baldoni is a much in demand speaker on leadership to corporate, professional, military, and university audiences. He is a regular online contributor to Harvard Business Review, Bloomberg/Businessweek, and CBS. To learn more about John Baldoni, visit www.johnbaldoni.com.

Visit our site at Newman Communications for more Book Publicity information and services.