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	<title>Newman Design Illustration</title>
	
	<link>http://newmandi.com</link>
	<description>Graphic Design for Web and Print</description>
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		<title>Go Go Goblin Gallop</title>
		<link>http://feedproxy.google.com/~r/NewmanDesignIllustration/~3/mM2LIfQmaqI/</link>
		<comments>http://newmandi.com/2012/10/go-go-goblin-gallop/#comments</comments>
		<pubDate>Thu, 11 Oct 2012 22:11:44 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[Halloween]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://newmandi.com/?p=999</guid>
		<description><![CDATA[I&#8217;m honored to do work for the Group Health Foundation. Oct. 21 is their first Goblin Gallop. It&#8217;s a “5K Run and Walk, Kids Dash and Toddler Trot” at Marymoor ...]]></description>
				<content:encoded><![CDATA[<p><a href="http://newmandi.com/blog/wp-content/uploads/2012/10/Goblin-Gallop-2012-characters.gif"><img class="alignnone size-full wp-image-1000" title="Ghost, Garth and Witch" src="http://newmandi.com/blog/wp-content/uploads/2012/10/Goblin-Gallop-2012-characters.gif" alt="Ghost, Garth and Witch" width="499" height="318" /></a></p>
<p>I&#8217;m honored to do work for the Group Health Foundation. Oct. 21 is their first Goblin Gallop. It&#8217;s a “5K Run and Walk, Kids Dash and Toddler Trot” at Marymoor Park in Redmond. Costumes are encouraged, so it should be a blast for kids and adults. The event&#8217;s cute mascot is the goblin “Garth”, he was created by designers at the presenting sponsor GLY Construction. I got to work with him and created some other halloweenie characters to keep him company.  Besides building the <a title="Fundraising event WordPress website" href="http://newmandi.com/portfolio/goblin-gallop-website/">Goblin Gallop WordPress site</a> I designed other materials needed for the event including Facebook cover, poster, forms, advertisements, coloring sheet and promotional giveaway items. It was a super fun project. (Oh it&#8217;s not quite done yet, signage is on the t0-do list!)</p>
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		<title>New illustration for Graphic Artists Guild</title>
		<link>http://feedproxy.google.com/~r/NewmanDesignIllustration/~3/gtCJB30ud6o/</link>
		<comments>http://newmandi.com/2012/05/new-illustration-for-graphic-artists-guild/#comments</comments>
		<pubDate>Thu, 24 May 2012 19:03:23 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[illustration]]></category>
		<category><![CDATA[black & white]]></category>
		<category><![CDATA[Graphic Artists Guild]]></category>
		<category><![CDATA[vector]]></category>

		<guid isPermaLink="false">http://newmandi.com/?p=979</guid>
		<description><![CDATA[Recently I was asked to create an illustration for the cover of National Graphic Artists Guild newsletter. Design Education of the Future by Dave Malouf was the feature article I ...]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-980" title="Future of Design Education by Leslie Newman" src="http://newmandi.com/blog/wp-content/uploads/2012/05/LeslieNewman-FutureDesignEd-illo-500.jpg" alt="Future of Design Education by Leslie Newman" width="500" height="720" /></p>
<p>Recently I was asked to create an illustration for the cover of National Graphic Artists Guild newsletter. <em>Design Education of the Future</em> by Dave Malouf was the feature article I was assigned to illustrate. It’s a deep, serious subject, but I had fun with it and didn’t fall into the trap of adding too many literal elements. I love shapes and this piece gave opportunity to play with them. Plus I got to include a couple of movie inspired details. Can you find them?</p>
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		<item>
		<title>Smitten by Instagram</title>
		<link>http://feedproxy.google.com/~r/NewmanDesignIllustration/~3/g12qZY1vido/</link>
		<comments>http://newmandi.com/2012/03/smitten-by-instagram/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 01:43:12 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[inspiration]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[iphone photography]]></category>
		<category><![CDATA[social meda]]></category>

		<guid isPermaLink="false">http://newmandi.com/?p=925</guid>
		<description><![CDATA[I’m a sucker for the dreamy quality of these blurry little square photos.]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-926" title="insta-seattle-fernwoodsy" src="http://newmandi.com/blog/wp-content/uploads/2012/03/insta-seattle-fernwoodsy-e1331081825712.jpg" alt="" width="500" height="500" /></p>
<p>I kept seeing links on Twitter to charming retro styled photos, &#8220;Instagrams&#8221;. Hmm, I see the link &#8220;<a title="Instagram at the iTunes App store" href="http://itunes.apple.com/us/app/instagram/id389801252?mt=8" target="_blank">get the free iPhone app</a>&#8220;. So I did, now I&#8217;m hooked.</p>
<p>I&#8217;m not one to play games on my iPhone. I know folks how have scores of apps on their iphones, while I just have a couple of screens worth. I make good use of the phone&#8217;s practical functions, checking email while I&#8217;m away from my desktop machine, searching locations and mapping routes (my favorite iPhone function), I check Twitter for news headlines and tidbits from people I follow, oh, and I occasionally make a phone call or text my spouse what ferry I&#8217;ll be coming home on.</p>
<p>But now I find myself activating my phone, snap and share photos and browse the photos of complete strangers on Instagram. I’m a sucker for the dreamy quality of these blurry little square photos.<br />

<a href='http://newmandi.com/2012/03/smitten-by-instagram/insta-spaceneedle-fernwoodsy/' title='insta-spaceneedle-fernwoodsy'><img width="150" height="150" src="http://newmandi.com/blog/wp-content/uploads/2012/03/insta-spaceneedle-fernwoodsy-150x150.jpg" class="attachment-thumbnail" alt="insta-spaceneedle-fernwoodsy" /></a>
<a href='http://newmandi.com/2012/03/smitten-by-instagram/insta-seagull-fernwoodsy/' title='insta-seagull-fernwoodsy'><img width="150" height="150" src="http://newmandi.com/blog/wp-content/uploads/2012/03/insta-seagull-fernwoodsy-150x150.jpg" class="attachment-thumbnail" alt="insta-seagull-fernwoodsy" /></a>
<a href='http://newmandi.com/2012/03/smitten-by-instagram/insta-mossytree-fernwoodsy/' title='insta-mossytree-fernwoodsy'><img width="150" height="150" src="http://newmandi.com/blog/wp-content/uploads/2012/03/insta-mossytree-fernwoodsy-150x150.jpg" class="attachment-thumbnail" alt="insta-mossytree-fernwoodsy" /></a>
<a href='http://newmandi.com/2012/03/smitten-by-instagram/insta-gazebo-fernwoodsy/' title='insta-gazebo-fernwoodsy'><img width="150" height="150" src="http://newmandi.com/blog/wp-content/uploads/2012/03/insta-gazebo-fernwoodsy-150x150.jpg" class="attachment-thumbnail" alt="insta-gazebo-fernwoodsy" /></a>
<a href='http://newmandi.com/2012/03/smitten-by-instagram/insta-jack-fernwoodsy/' title='insta-jack-fernwoodsy'><img width="150" height="150" src="http://newmandi.com/blog/wp-content/uploads/2012/03/insta-jack-fernwoodsy-150x150.jpg" class="attachment-thumbnail" alt="insta-jack-fernwoodsy" /></a>
<a href='http://newmandi.com/2012/03/smitten-by-instagram/insta-boots-fernwoodsy/' title='insta-boots-fernwoodsy'><img width="150" height="150" src="http://newmandi.com/blog/wp-content/uploads/2012/03/insta-boots-fernwoodsy-150x150.jpg" class="attachment-thumbnail" alt="insta-boots-fernwoodsy" /></a>
<a href='http://newmandi.com/2012/03/smitten-by-instagram/insta-ferry-fernwoodsy/' title='insta-ferry-fernwoodsy'><img width="150" height="150" src="http://newmandi.com/blog/wp-content/uploads/2012/03/insta-ferry-fernwoodsy-150x150.jpg" class="attachment-thumbnail" alt="insta-ferry-fernwoodsy" /></a>
<a href='http://newmandi.com/2012/03/smitten-by-instagram/insta-bakery-fernwoodsy/' title='insta-bakery-fernwoodsy'><img width="150" height="150" src="http://newmandi.com/blog/wp-content/uploads/2012/03/insta-bakery-fernwoodsy-150x150.jpg" class="attachment-thumbnail" alt="insta-bakery-fernwoodsy" /></a>
<a href='http://newmandi.com/2012/03/smitten-by-instagram/insta-beach-fernwoodsy/' title='Instagram Beach at Indianola'><img width="150" height="150" src="http://newmandi.com/blog/wp-content/uploads/2012/03/insta-beach-fernwoodsy-150x150.jpg" class="attachment-thumbnail" alt="Instagram Beach at Indianola" /></a>
</p>
<p>What&#8217;s <a href="http://instagr.am/" target="_blank">Instagram</a>? They say: &#8220;It’s a fast, beautiful and fun way to share your life with friends through a series of pictures. Snap a photo with your iPhone, choose a filter to transform the look and feel, send to Facebook, Twitter or Flickr – it’s all as easy as pie. It’s photo sharing, reinvented.&#8221; In short, a photo snapped with your iPhone becomes a lovely image (assuming you start with a decent composition and subject).</p>
<p>You can also send the photo to Tumblr and/or email it. On your iPhone, besides processing and posting your photos, you can browse popular images, &#8220;Like&#8221; and comment on images, and follower other users. There&#8217;s a screen where you can see a list of recent activity. You see images that were &#8220;liked&#8221; by the people you follow, and if anyone liked or commented on your images. I haven&#8217;t figured out all the ins and outs. I hesitate to jump into another social medium, another time suck, but I&#8217;m enjoying this. I&#8217;m making eye candy for myself, and hopefully others will &#8220;like&#8221; what I post.</p>
<p>Where&#8217;s the Instagram website? How can I browse Instagrams on my desktop web browser? Oddly Instagram doesn’t have a website to display the content. There are 3rd parties filling the void. <a href="http://ink361.com/" target="_blank">Ink361</a> is working nicely for me. Now when I see an instagram link I’m likely to take a look.</p>
<p>Although there are lots of folks posting photos of their lunch or the shoes they’re wearing, I’m focusing on Pacific Northwest nature and landscape images under my alias <a title="Fernwoodsy on Twitter" href="http://twitter.com/#!/fernwoodsy" target="_blank">Fernwoodsy</a>. Please follow me If you&#8217;re using instagram. Apologies in advance for the occasional cat or dog image.</p>
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		<item>
		<title>Berry abundance! Winter Holiday Greetings</title>
		<link>http://feedproxy.google.com/~r/NewmanDesignIllustration/~3/SqH0EcJulKA/</link>
		<comments>http://newmandi.com/2011/12/berry-abundance-winter-holiday-greetings/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 21:43:29 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[illustration]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[matissimo]]></category>

		<guid isPermaLink="false">http://newmandi.com/?p=895</guid>
		<description><![CDATA[Birds and berries. Snowberries, huckleberries and holly berries, the birds appreciate the abundance of the forest. It’s my inspiration for this year&#8217;s holiday card. This Modern Blue Jay design is ...]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-897" title="ndi-bluejay-holiday-2011-" src="http://newmandi.com/blog/wp-content/uploads/2011/12/ndi-bluejay-holiday-2011-.jpg" alt="Blue Jay Holiday card by Leslie Newman" width="350" height="483" />Birds and berries. Snowberries, huckleberries and holly berries, the birds appreciate the abundance of the forest. It’s my inspiration for this year&#8217;s holiday card.</p>
<p>This <a href="http://www.zazzle.com/modern_blue_jay_happy_holiday_card-137984974984139020?gl=matissimojo&#038;rf=238451274182840392" title="See Modern Blue Jay in my Zazzle shop." target="_blank">Modern Blue Jay design</a> is available on cards and gift items at <a href="http://zazzle.com/matissimojo*" title="Matissimo by Leslie Newman, t-shirts and gifts" target="_blank">Matissimo</a>, my Zazzle shop.</p>
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		<title>JR: the world is his gallery</title>
		<link>http://feedproxy.google.com/~r/NewmanDesignIllustration/~3/80MNwquAx0Q/</link>
		<comments>http://newmandi.com/2011/10/jr-the-world-is-his-gallery/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 16:59:35 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[inspiration]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://newmandi.com/blog/?p=737</guid>
		<description><![CDATA[Photographer JR&#8217;s work is deeply moving. Watch this video and be awestruck by the scale and impact of his work. He’s embarked on a global art project that is powerful, ...]]></description>
				<content:encoded><![CDATA[<p><iframe src="http://www.youtube.com/embed/M5MEC5MPjvg" frameborder="0" width="500" height="284"></iframe></p>
<p>Photographer JR&#8217;s work is deeply moving. Watch this video and be awestruck by the scale and impact of his work. He’s embarked on a global art project that is powerful, so much so he won the  2011 TED Prize. His winning wish: &#8221;I wish for you to stand up for what you care about by participating in a global art project, and together we&#8217;ll turn the world&#8230;INSIDE OUT.&#8221;</p>
<p>This is an inspiring example of how powerful art can be. Whether it&#8217;s in your neighborhood or across the globe. <a title="JR 2011 Ted prize winner" href="http://www.tedprize.org/jr-2011-ted-prize-winner/" target="_blank">Learn about this TED prize winner.</a> You can even participate in the <a title="INSIDE OUT global art project" href="http://www.insideoutproject.net" target="_blank">INSIDE OUT global art project</a>.</p>
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		<title>Happy Spring</title>
		<link>http://feedproxy.google.com/~r/NewmanDesignIllustration/~3/OzE31JQ45ro/</link>
		<comments>http://newmandi.com/2011/05/happy-spring/#comments</comments>
		<pubDate>Tue, 03 May 2011 08:11:41 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[illustration]]></category>
		<category><![CDATA[matissimo]]></category>

		<guid isPermaLink="false">http://newmandi.com/blog/?p=546</guid>
		<description><![CDATA[Here in Western Washington we’ve been shivering. It’s official April was the coldest on record here. We got almost twice the average rain for April, not to mention hail and ...]]></description>
				<content:encoded><![CDATA[<p><a href="http://newmandi.com/2011/05/happy-spring/leslie-newman-happy-spring/" rel="attachment wp-att-547"><img class="alignright size-full wp-image-547" title="Leslie-Newman-Happy-Spring" src="http://newmandi.com/blog/wp-content/uploads/2011/07/Leslie-Newman-Happy-Spring.jpg" alt="Spring Illustration with birds and bunny" width="324" height="479" /></a>Here in Western Washington we’ve been shivering. It’s official April was the coldest on record here. We got almost twice the average rain for April, not to mention hail and snow. Brrr. But May 1st was beautiful, a chance to get outside and take notice that Spring IS here. Nature keeps plugging away, singing birds, new emerging leaves and buzzing bees. Happy Spring finally.</p>
<p>The <a href="http://www.zazzle.com/birds_bunny_spring_iphone_case_speckcase-176310296558443000?gl=matissimojo&#038;rf=238451274182840392" target="_blank">Birds &amp; Bunny design</a> is available on cards and gift items at <a href="http://zazzle.com/matissimojo*" title="Matissimo by Leslie Newman, t-shirts and gifts" target="_blank">Matissimo</a>, my Zazzle shop.</p>
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		<title>ICON 6 Experience</title>
		<link>http://feedproxy.google.com/~r/NewmanDesignIllustration/~3/L9QmBdk-TjQ/</link>
		<comments>http://newmandi.com/2010/07/icon-6-experience/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 04:10:02 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[illustration]]></category>

		<guid isPermaLink="false">http://newmandi.com/blog/?p=558</guid>
		<description><![CDATA[Wowwee! ICON 6 was a blast. ICON (the Illustration Conference) is held every two years or so, this time in Pasadena. It was joyous, energetic mix of inspiration and education. ...]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://newmandi.com/blog/2010/07/icon-6-experience/icon-translator/" rel="attachment wp-att-559"><img class="size-large wp-image-559 aligncenter" title="ICON-translator" src="http://newmandi.com/blog/wp-content/uploads/2011/07/ICON-translator-680x514.jpg" alt="" width="490" height="370" /></a><br />
Wowwee! <a href="http://www.theillustrationconference.org/">ICON 6</a> was a blast. ICON (the Illustration Conference) is held every two years or so, this time in Pasadena. It was joyous, energetic mix of inspiration and education. I met lots of nice folks and am inspired to push my illustration self harder. The emcees, the amazing <a href="http://www.brian-rea.org/"><strong>Brian Rea</strong></a> and <a href="http://www.paulrogersstudio.com/"><strong>Paul Rogers</strong></a> were charming, so relaxed and funny. See their ICON translator above. Yes, there were references to the horrific economy and the world going to hell, but a positive thread held everything together. All in all, the tone was hopeful for the future of illustration and for illustrators to thrive in a world with new possibilities.</p>
<p>See some of the illustration superstars pictured (with red eyes) on the perky <a href="http://www.drawger.com/fernandacohen/?section=articles&amp;article_id=10971"><strong>Fernanda Cohen</strong>’s Drawger blog post</a>. Including the mysterious <a href="http://jasonholley.com/index.html"><strong>Jason Holley</strong></a> who created hilarious videos that were shown between sections of the program. Hopefully they&#8217;ll be posted somewhere soon —they are surely to be YouTube blockbusters (amongst illustrators, A.D.s and designers anyway). I&#8217;m so glad I went and am very thankful to all the volunteers and staff that produced the conference. It was a jolt of positive energy for many isolated illustrators, or should I say designer/illustrators and illustrator/educators and students. (Maybe 2% were solely illustrators.)</p>
<p>For myself, highlights were talks by fashion “lifestyle” illustrators <a href="http://bildonovan.com/"><strong>Bil Donovan</strong></a> and <a href="http://www.johnjayart.com/"><strong>John Jay Cabuay</strong></a><strong>.</strong> It was a treat to hear the amazing, illustrator and <em>NY Times</em> blogger <a href="http://christophniemann.com/"><strong>Christoph Niemann</strong></a><strong> </strong>share his inspirations (<a href="http://niemann.blogs.nytimes.com/2010/03/10/my-way/">including maps)</a> and his design driven process. Almost every attendee I spoke to said <strong>Wayne White</strong>’s talk was their favorite (or their new imaginary boyfriend <a href="http://twitter.com/@designjunket">@designjunket</a>). I can’t describe it only to say this man is a genius. Authentic, charming and well, you just had to be there (sorry). Or, buy the book, <a href="http://www.amazon.com/Wayne-White-Respect-Richly-Deserve/dp/1934429112/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1279670845&amp;sr=1-1"><em>Maybe Now I&#8217;ll Get the Respect I So Richly Deserve</em></a> a monograph of his 30-year career, edited by multi-talented <a href="http://toddoldham.com/home.html"><strong>Todd Oldham</strong></a> (also a fascinating ICON presenter). Yes, I think Mr. White deserves lots of respect (and many laughs too). See UK illustrator and ICON presenter<strong> </strong><a href="http://www.rodhunt.com/"><strong>Rod Hunt</strong>’s</a> photos of ICON 6, <a href="http://www.flickr.com/photos/rodhunt/4815182866/in/photostream/">including <strong>Wayne White</strong></a> shown with some of his word paintings.</p>
<p>Ahh, there was so much more to ICON 6, but I&#8217;ll never eat dinner if I keep going on and on. Hmmm, I wonder where ICON 7 will be.</p>
<p>(<em>Addendum: </em>First of <a href="http://vimeo.com/13526447">Jason Holley’s ICON funny (yet a bit sad) videos</a> posted on vimeo. The voices and timing are “fabulous”. Also, for more ICON 6 links and conversation ICON info <a href="http://twitter.com/#search?q=%23ICON6">search Twitter for #ICON6</a>)</p>
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		<title>Color Gesture Drawing!</title>
		<link>http://feedproxy.google.com/~r/NewmanDesignIllustration/~3/l1-rNCoFVr4/</link>
		<comments>http://newmandi.com/2010/02/color-gesture-drawing/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 05:57:00 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[drawing + painting]]></category>

		<guid isPermaLink="false">http://newmandi.com/blog/?p=33</guid>
		<description><![CDATA[Today I got my hands dirty looking through the pile of 150 or so drawings I made at an inspiring two-day Barbara Fugate art workshop in January. Most drawings were ...]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-97" title="colorgesture3" src="http://newmandi.com/blog/wp-content/uploads/2010/06/colorgesture31.jpg" alt="" width="375" height="611" />Today I got my hands dirty looking through the pile of 150 or so drawings I made at an inspiring two-day <a href="http://www.fromlife.blogs.com">Barbara Fugate art workshop</a> in January. Most drawings were 30 seconds, I don&#8217;t recall if the longest was two minutes or five, maybe one was five minutes. There&#8217;s no hesitation, just start making marks. Not random marks, intuitively consider space, thrust, discovering how the model exists in space. And what wonderful models we had the honor to draw. This time there was color work with, lots of it. Raw, direct, bold marks. Ink wash, pastel, and charcoal. What a blast!</p>
<p><a href="http://picasaweb.google.com/lelnew/ColorGestureDrawing?feat=embedwebsite#slideshow" target="_blank"> See a slideshow of drawings and photos from the workshop.</a></p>
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		<title>Writing for Visual Thinkers</title>
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		<comments>http://newmandi.com/2009/11/writing-for-visual-thinkers/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 18:42:00 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[illustration]]></category>

		<guid isPermaLink="false">http://newmandi.com/blog/?p=32</guid>
		<description><![CDATA[Writing for visual thinkers? That was the illustration assignment for the current SPGA Chapter of the Graphic Artists Guild meeting promotion. The meeting is Wednesday, I&#8217;ll be there and look ...]]></description>
				<content:encoded><![CDATA[<p><a href="http://newmandi.com/blog/?attachment_id=80"><img class="alignleft size-full wp-image-80" title="Visual Thinking" src="http://newmandi.com/blog/wp-content/uploads/2010/06/LN-copywriting-1.jpg" alt="Visual Thinking" width="394" height="502" /></a><br />
Writing for visual thinkers? That was the illustration assignment for the current <a href="http://www.seattleguild.org/">SPGA Chapter of the Graphic Artists Guild</a> meeting promotion. The meeting is Wednesday, I&#8217;ll be there and look forward to <a href="http://www.linkedin.com/pub/amy-posner/17/229/a54">Amy Posner&#8217;s</a> presentation on how to write for social media and personal promotion. I was happy with the illustration, but the printed postcard is much more vivid and more red than it should have been. Ahh, the joys of digital printing without a press check.</p>
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		<title>My Oh My big changes happening at CafePress</title>
		<link>http://feedproxy.google.com/~r/NewmanDesignIllustration/~3/oMfC1vs1SjQ/</link>
		<comments>http://newmandi.com/2009/04/my-oh-my-big-changes-happening-at-cafepress/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 22:53:00 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[matissimo]]></category>
		<category><![CDATA[cafepress]]></category>

		<guid isPermaLink="false">http://newmandi.com/blog/?p=31</guid>
		<description><![CDATA[On Earth Day CafePress sent an email out to shopkeepers explaining drastic changes to their business model. They didn&#8217;t call it that, but that&#8217;s what it is. I won&#8217;t go ...]]></description>
				<content:encoded><![CDATA[<p>On Earth Day <a href="http://www.cafepress.com/">CafePress</a> sent an email out to shopkeepers explaining drastic changes to their business model. They didn&#8217;t call it that, but that&#8217;s what it is. I won&#8217;t go into all the details but the nut of it is this, they will be dictating prices as of June 1. All products sold through their Marketplace will net the creators 10% of the retail price. Up to now they&#8217;ve always allowed creators to set the markup, set their own price. Many creators have built successful businesses making a decent profit from every sale, inspiring them to grow and promote their own ecommerce &#8220;shop&#8221; and brand. Generally by default all products created are for sale in their Marketplace. CP says their new pricing won&#8217;t affect products in shopkeepers &#8220;shops&#8221; only in the CP Marketplace. Well, when same product selling in the CP Marketplace for sells for $12.99 and the designer has it in their shop for $18.99, who will make the sale? The creator makes $1.30 vs $6, My spouse calls it the &#8220;WallMartization of CafePress&#8221;.</p>
<p>CP is abandoning their model of empowering creators to build their own brand and control their content to one where they control the market. They say it&#8217;s to improve the customer experience.</p>
<p>Most of my sales come through the Marketplace, so I will be affected. CP is mostly a fun sideline for me, but this action by CP sours my enthusiasm. I really feel for those with highly successful shops, like one of my favorites <a href="http://www.obeythepurebreed.com/">&#8220;Obey the Purebreed&#8221;</a>. Maybe CP will be cutting side deals for select creators to stay, who really knows. If not many will be cutting out the Marketplace entirely and/or moving to the big competitor <a href="http://www.zazzle.com/">Zazzle</a>.</p>
<p>It&#8217;s a cold, cruel world. CP has made a pure business decision to change their fundamental model. They may regret it.</p>
<p>Zazzle here we come. Now if only I had snagged &#8220;matissimo&#8221; as my user name way back in 2004 when I first signed up. Someone else has it, but they&#8217;ve posted no products. Zazzle &#8220;matissimo&#8221; who are you?</p>
<p>P.S. CP also announced it changed the Marketplace search platform to bring the best designs to the front and reduce redundant designs. I welcome this change because in the past you had to wade through a lot of junk to find quality. Just too bad this change comes along with the price fixing. Maybe CP will back track.</p>
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