In Depth: Syndicationtag:www.tvweek.com,2009:/news//12009-07-16T13:46:56ZFormerly NewsMovable Type Pro 4.252009 Primetime Emmy Nominations by Categorytag:www.tvweek.com,2009:/news//1.368242009-07-16T13:44:52Z2009-07-16T13:46:56ZChuck RossRaging Controversy: Time For Sports Programming to Move to C3 Ratings? At Stake: Fate of an $8 Billion Markettag:www.tvweek.com,2009:/news//1.367722009-07-13T22:03:23Z2009-07-13T22:11:52ZWith a letter that went out to clients last week from Nielsen Media Research to its clients, there's a raging debate whether or not the $8 billion-plus live sports marketplace should move from live ratings to C3 ratings. The veteran TV reproter Steve McClellan reports for AdWeek.--Chuck RossChuck Ross
With a letter that went out to clients last week from Nielsen Media Research to its clients, there's a raging debate whether or not the $8 billion-plus live sports marketplace should move from live ratings to C3 ratings. The veteran TV reproter Steve McClellan reports for AdWeek.--Chuck Ross
"High School Musical" Star who Apologized for a Nude Pic Plays Hooker in New Film, Says She'll be Wearing "Not A Whole Lot of Clothes"tag:www.tvweek.com,2009:/news//1.367622009-07-13T22:00:56Z2009-07-13T23:44:21ZChuck RossGM to Sell Cars on eBaytag:www.tvweek.com,2009:/news//1.367682009-07-13T21:21:43Z2009-07-13T21:27:29ZChuck RossReseach Guru Leaving Interpublic After 27 Years; His Interests and Company's Interests No Longer 'Align'tag:www.tvweek.com,2009:/news//1.367672009-07-13T20:57:38Z2009-07-13T21:05:18ZChuck Ross'Electric Company' Remake Gets Daily PBS Strip tag:www.tvweek.com,2009:/news//1.367662009-07-13T20:52:49Z2009-07-13T20:56:10ZChuck RossNeil Patrick Harris Officially To Host Emmystag:www.tvweek.com,2009:/news//1.367592009-07-13T20:03:21Z2009-07-13T20:13:47ZChuck RossSlow Upfront? Not for this Automaker: Subaru and its Media Agency, Carmichael Lynch, Busy Integrating Product on TV Showstag:www.tvweek.com,2009:/news//1.366772009-07-06T12:35:53Z2009-07-06T12:51:13ZChuck RossJackson's Passing Major TV Storytag:www.tvweek.com,2009:/news//1.365442009-06-26T00:25:24Z2009-06-29T05:14:10ZVlada Gelmanhttp://www.tvweek.comHot List: Amy Chiarotag:www.tvweek.com,2009:/news//1.364542009-06-22T19:04:35Z2009-06-22T19:05:35ZVlada Gelmanhttp://www.tvweek.comHot List: Brett Bouttiertag:www.tvweek.com,2009:/news//1.364522009-06-22T18:58:36Z2009-06-22T19:02:10ZVlada Gelmanhttp://www.tvweek.comWBDTD's 'Old Christine' Joins 'Entourage,' 'Curb' on Trib Stations; Cleared in 70 Percent of Countrytag:www.tvweek.com,2009:/news//1.318822009-06-08T04:25:25Z2009-06-09T16:34:47ZJoe Adalianhttp://www.tvmojoe.comBET Networks Lands Same-Day Cable Window for 'Wendy Williams'tag:www.tvweek.com,2009:/news//1.318392009-06-04T18:55:33Z2009-06-04T22:15:17ZJoe Adalianhttp://www.tvmojoe.comMarketing Syndie's 'Office'tag:www.tvweek.com,2009:/news//1.300202009-05-30T22:44:00Z2009-06-03T17:34:02ZAffiliates airing NBC Universal's "The Office" are rolling out the show's syndication advertising campaign, ahead of the customary July pushes.
NBC, without a new first-run program to advertise this year, is focusing its promotional energy on "The Office," which is entering broadcast syndication in September.
Under the banner "The Office is Branching Out," NBC Universal is planning a multi-phase approach to get viewers up to speed about "Office" in broadcast syndication, Donna Mills, NBC Universal vice president of marketing and affiliate relations, said.
The first phase contains mostly clip-driven spots from the show that are currently airing in some markets, Ms. Mills said.
"The Office" promos launched early in part because Fox affiliates airing "The Office" wanted a spot to air during the finale of "American Idol" on May 20.
Stations are also receiving custom promos from NBC Universal, with cast members discussing specific markets. The promo package includes call-letter jingles and behind-the-scenes clips.
Subsequent phases of the advertising push include character-specific spots and highlighting the fact that "The Office" in syndication allows viewers to enjoy episodes from the beginning of the series, Ms. Mills said.
Stations will also have access in August to a video content-management system developed by DG Entertainment that will allow affiliates to search clips of the show by keyword, giving them the ability to cut station-specific promos.
For instance, stations can search for every instance the word "five" is said on "The Office" and use those clips to create a custom promo highlighting that "The Office" is airing five times a week.
Ms. Mills said a Tampa station that is airing "The Office," the independent WMOR-TV, started its promo push in March. The station has already requested talent to appear at a Tampa Bay Rays baseball game, and is pitching contest ideas to NBC Universal.
"That just shows the excitement around this show, and how exciting stations are to have it, and how excited we are to push it," she said.
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Vlada Gelmanhttp://www.tvweek.com
Affiliates airing NBC Universal's "The Office" are rolling out the show's syndication advertising campaign, ahead of the customary July pushes.
NBC, without a new first-run program to advertise this year, is focusing its promotional energy on "The Office," which is entering broadcast syndication in September.
Under the banner "The Office is Branching Out," NBC Universal is planning a multi-phase approach to get viewers up to speed about "Office" in broadcast syndication, Donna Mills, NBC Universal vice president of marketing and affiliate relations, said.
The first phase contains mostly clip-driven spots from the show that are currently airing in some markets, Ms. Mills said.
"The Office" promos launched early in part because Fox affiliates airing "The Office" wanted a spot to air during the finale of "American Idol" on May 20.
Stations are also receiving custom promos from NBC Universal, with cast members discussing specific markets. The promo package includes call-letter jingles and behind-the-scenes clips.
Subsequent phases of the advertising push include character-specific spots and highlighting the fact that "The Office" in syndication allows viewers to enjoy episodes from the beginning of the series, Ms. Mills said.
Stations will also have access in August to a video content-management system developed by DG Entertainment that will allow affiliates to search clips of the show by keyword, giving them the ability to cut station-specific promos.
For instance, stations can search for every instance the word "five" is said on "The Office" and use those clips to create a custom promo highlighting that "The Office" is airing five times a week.
Ms. Mills said a Tampa station that is airing "The Office," the independent WMOR-TV, started its promo push in March. The station has already requested talent to appear at a Tampa Bay Rays baseball game, and is pitching contest ideas to NBC Universal.
"That just shows the excitement around this show, and how exciting stations are to have it, and how excited we are to push it," she said.
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MyNet Announces Fall Lineuptag:www.tvweek.com,2009:/news//1.299842009-05-27T19:39:45Z2009-05-31T19:17:51Z“Are You Smarter Than a 5th Grader,” “Deal or No Deal” and “The Unit” are rounding out MyNetworkTV’s fall 2009-10 schedule, the network announced today.
MyNet, which is moving away from original programming and toward a “programming service model” next season, announced a partial lineup earlier this year, with flagship “WWE Smackdown” remaining on Fridays, two hours of NBC Universal Domestic Television’s “Law and Order: Criminal Intent” on Monday and a movie night on Thursday.
The new schedule will premiere Monday, Sept. 28.
The syndicated versions of “Are You Smarter Than a 5th Grader” and “Deal or No Deal” will air on Tuesdays in hour blocks, with two episodes of “Fifth Grader” at 8 p.m. and two episodes of “Deal” at 9 p.m.
“Fifth Grader” is distributed by Twentieth Television, while “Deal” is distributed by NBC Universal Television Distribution.
A two-hour block of “The Unit,” distributed by Twentieth Television, will air on Wednesdays. “The Unit” is entering syndication next season, and was recently canceled by CBS.
Several specials are also planned for the season, including the “2009 World Music Awards,” the “2009 World Magic Awards” and the “2009 Hollywood Christmas Parade” in December.Vlada Gelmanhttp://www.tvweek.com
“Are You Smarter Than a 5th Grader,” “Deal or No Deal” and “The Unit” are rounding out MyNetworkTV’s fall 2009-10 schedule, the network announced today.
MyNet, which is moving away from original programming and toward a “programming service model” next season, announced a partial lineup earlier this year, with flagship “WWE Smackdown” remaining on Fridays, two hours of NBC Universal Domestic Television’s “Law and Order: Criminal Intent” on Monday and a movie night on Thursday.
The new schedule will premiere Monday, Sept. 28.
The syndicated versions of “Are You Smarter Than a 5th Grader” and “Deal or No Deal” will air on Tuesdays in hour blocks, with two episodes of “Fifth Grader” at 8 p.m. and two episodes of “Deal” at 9 p.m.
“Fifth Grader” is distributed by Twentieth Television, while “Deal” is distributed by NBC Universal Television Distribution.
A two-hour block of “The Unit,” distributed by Twentieth Television, will air on Wednesdays. “The Unit” is entering syndication next season, and was recently canceled by CBS.
Several specials are also planned for the season, including the “2009 World Music Awards,” the “2009 World Magic Awards” and the “2009 Hollywood Christmas Parade” in December.