When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be.
The role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey.
Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things.
Twitter is introducing emoji targeting, in an attempt to lure advertisers and create a more effective targeting. What should we expect from ... read more
This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked.
No matter the size of your online retail company, what customers will remember most about buying from you is how the experience made them feel. We bring you three easy steps to nailing the customer journey, based on the insights of martech expert Andrew Campbell.
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve ... read more
I now have the unenviable task of trying to fight through the horrified reactions of a divided country to try and bring you the very best and funniest the internet had to offer this week.
Think about how ads are targeted, on the fly, by location, time, user profile, intent etc. – your web content needs some of that… badly.
Learn all about a new feature that Facebook is testing that allows you to notify select friends about all your hilarious misadventures ... read more
One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out ... read more
Some brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key.
The way brands connect with customers on social media has evolved over time. The four stages of social customer service adoption can ... read more
Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers.