MarketPOWER News 2.0

Jeff Cotrupe tapped for Video QoE Panel at TM Forum’s Management World/Dublin 2012

Powerful PR — Tue, 31 Jan 2012 16:10:44 +0000

Oceanside, CA, USA, 31 January 2012 – IneoQuest, which provides companies with video service assurance and management of the viewer experience, has invited Jeff Cotrupe, a Global Program Director at Stratecast, to speak on a panel at Management World 2012 in Dublin, Ireland. Cotrupe will join a representative from IneoQuest and a third speaker from an undisclosed communications service provider (CSP) on the panel, which will discuss solutions that ensure high quality of experience (QoE) for video viewers. QoE solutions are one of four areas Cotrupe and Stratecast analyze under the category of customer experience management (CEM).

A report released in 2011 forecast that by 2015, high-definition Internet video will account for 77 percent of video on demand (VoD).* Cotrupe said video usage is exploding overall: subscribers are consuming video and TV more than ever, including HD, video on demand (VOD), multi-screen video, over-the-top (OTT) video and ‘TV everywhere’ services via the mobile web. Broadcasters, and service and content providers, are now delivering video to millions of subscribers through a patchwork of managed and unmanaged networks. As subscribers steadily increase their investments in video and TV, they understandably demand high-quality video—and in HD, video errors stand out like never before. IneoQuest offers video quality and service assurance solutions to address these challenges. “CEM is no longer merely an industry buzzword but now a crucial element in the ability of CSPs to operate their networks and businesses–and retain their customers,” said Cotrupe. “Companies such as IneoQuest that can deliver powerful, video-focused QoE solutions are becoming the CSP’s best friends.”

About IneoQuest
As a global leader in video quality and service assurance, IneoQuest offers technologies and solutions that enable its customers to monitor, gather, aggregate and analyze video data across their video networks. This provides the business intelligence needed to make better business decisions for delivering the highest quality video experience and controlling operational expenditures.

About TM Forum
Management World events are sponsored by the TM Forum, a global, non-profit industry association focused on simplifying the complexity of running a service provider’s business, primarily through operations and business support systems (OSS/BSS). As an established industry thought leader, the Forum serves as a unifying force enabling more than 800 companies across 195 countries to solve critical business issues through access to a wealth of knowledge, intellectual capital and standards.

About Jeff Cotrupe
Jeff Cotrupe is a Global Program Director at Stratecast, a division of Frost & Sullivan, where he directs two research programs: OSS/BSS Global Competitive Strategies (OSSCS) and Analytics, Customer Experience & Marketing (ACEM). Cotrupe has launched and managed 20 products and services to help employers and clients generate hundreds of millions of dollars in revenue, M&A and capital.

*Cisco Visual Networking Index: Forecast and Methodology, 2010-2015, June 2011

Jeff Cotrupe tops 8,300-follower mark on Twitter

Powerful PR — Thu, 15 Dec 2011 19:37:28 +0000

Oceanside, CA, USA, 15 December 2011 – Jeff Cotrupe’s Twitter site now reaches more than 8,350 followers, an increase of more than 14% over its follower base on 1 August. “Admittedly these are not Charlie Sheen numbers,” said Cotrupe, “but I often have more followers than companies we do business with–and the most important thing is the quality of the dialogues I get to engage in with great people across the Twittersphere.” Cotrupe also manages the Twitter site for Stratecast, and while that site deals with a more limited range of subject matter, he has built Stratecast’s follower base from 125 in September 2010 to nearly 1,400 today.

100% uptime and cost-savings of 75%: Jeff Cotrupe’s business optimization webcast and articles appear at IBM.com

Powerful PR — Fri, 21 Oct 2011 00:03:09 +0000

Oceanside, CA, USA, 20 October 2011 -A webcast and three articles by Jeff Cotrupe now appear on IBM.com at Cloud-ready management from IBM, and the webcast, titled “IBM Systems Director: Optimizing Capex, Opex…and Organizations,” is also available for instant viewing here.

One article, IBM Systems Director offers Heterogeneous Management of all IBM (plus other select) System Resources, includes information about how Jindal Group, one of the leading business conglomerates in India, is benefiting from its deployment of IBM with 100 percent uptime for core business applications and capex savings of 50 percent. IBM Systems Director’s Active Energy Manager Pours on Systems Management Relief to Cool Raging Energy Costs discusses how GHY International,which currently has a utilities-included lease arrangement for its office space, is nonetheless embarking on an energy management strategy with IBM. The vision at GHY, one of Canada’s oldest customs brokerage companies and one of Canada’s 50 Best-Managed Companies according to Deloitte & Touche, is to optimize its energy usage to position itself for an owned-rather-than-leased facilities future–and as a good corporate citizen people want to work for and do business with. Virtualization Management from IBM Can Help Organizations Take Evolutionary, Not Revolutionary Steps to the Cloud explores how Codorníu, Spain’s leading sparkling wine producer, has popped the cork on a 75 percent hardware footprint reduction and overall monthly IT cost-savings of 20 percent by deploying IBM solutions.

About Jeff Cotrupe
Jeff Cotrupe is a Global Program Director at Stratecast, a division of Frost & Sullivan, where he directs two research programs: OSS/BSS Global Competitive Strategies (OSSCS) and Analytics, Customer Experience & Marketing (ACEM). Cotrupe has launched and managed more than 20 products and services to help employers and clients generate hundreds of millions of dollars in revenue, M&A and capital.

Jeff Cotrupe leads panel of industry stars at GIL 2011: Silicon Valley

Powerful PR — Sat, 17 Sep 2011 12:11:00 +0000

Twitter site tops 7,500-follower mark

Oceanside, CA, USA, 17 September 2011 – Jeff Cotrupe led a panel on analytics at GIL 2011: Silicon Valley (Twitter: #GIL11sv), Frost & Sullivan’s Growth, Innovation and Leadership event at the Fairmont San Jose, San Jose, California. The panel, “Meeting of the Minds: Rediscovering Your Business Through High-Impact Analytics,” covered topics across the business analytics & intelligence (BAI) and web analytics spectrum. The panel also featured an industry star-studded group of panelists: Brett Error, Vice President, Chief Technologist, Omniture Business Unit of Adobe; Erick Brethenoux, Program Director, Predictive Analytics and Decision Management, IBM; Indranil Chatterjee, Vice President of Mediation Platforms, Openwave Systems; John Zell, Vice President Global CRM Solutions, Razorfish, and Nanda Kishore, Chief Technology Officer, ShareThis.

The analytics panel was part of the Information & Communication Technologies (ICT) track at the GIL event. BAI and web analytics are key practice areas in Stratecast’s newly-unveiled research program Analytics, Customer Experience & Marketing (ACEM). The inaugural report under the ACEM program, “Operator, Equip Thyself: AT&T Offers a Mobile Marketing Model for CSPs,” publishes in September.

Coinciding with the GIL11sv panel, Cotrupe’s page on Twitter topped the 7,500-follower mark and Stratecast’s page was flirting with 1,000 followers under his management. “It is equally true of speaking panels and social media venues,” said Cotrupe: “The name of the game is creating engaging and rewarding dialogues.”

About Jeff Cotrupe
Jeff Cotrupe is a Global Program Director at Stratecast, a division of Frost & Sullivan, where he directs two research programs: OSS/BSS Global Competitive Strategies (OSSCS) and Analytics, Customer Experience & Marketing (ACEM). Cotrupe has launched and managed more than 20 products and services to help employers and clients generate hundreds of millions of dollars in revenue, M&A and capital.

Jeff Cotrupe celebrates year anniversary at Stratecast by launching new research program

Powerful PR — Thu, 18 Aug 2011 05:00:07 +0000

Oceanside, CA, USA, 17 August 2011 – Jeff Cotrupe roared into August with more than 7,300 followers on Twitter, 700+ blue-chip connections on LinkedIN, 340 Foursquare friends and appearances on the Wall of Fame of global social CRM network XeeMe.

Cotrupe is closing in on completion of his first year at Stratecast on 30 August. Management at parent company Frost & Sullivan felt the August 2010 change in the leadership of the research program he leads would equal a short-term revenue dropoff, but 2010 revenues (individual and team) exceeded plan and 2011 revenues are also ahead of plan. In his role as directing analyst Cotrupe has expanded his team’s coverage into new technology areas and most significantly from its former telecom-only focus into areas of high interest in the enterprise. That momentum is leading to the launch of a new research program in September 2011: Analytics, Customer Experience and Marketing (ACEM). “Preparations for ACEM are well underway, and excitement is building,” he said, citing the practice areas the new program encompasses:

Business analytics & intelligence (BAI)
Customer experience management (CEM), which provides the missing “outside-in” user perspective enabling anyone who operates a website or a mobile network, or delivers any service or application, to know precisely what users are experiencing at any location and via any device. CEM components include:
- Application performance monitoring (APM)
- Customer experience analytics (CEA)
- Customer service assurance (CSA)
- Quality of experience (QoE)
Enterprise IT network/systems management
Mobile commerce management (MCM), a category he established in the industry, featuring these components:
- Mobile (M-) marketing, advertising, apps and commerce including m-payments, ticketing and monetary transfers.
- Location-based services (LBS), also known as location services, which enable brands to use mobile marketing to interact with customers based on physical positioning near, at or inside retail locations.
Web analytics and social network analysis (SNA)

About Jeff Cotrupe
Jeff Cotrupe is a Global Program Director at Stratecast, a division of Frost & Sullivan, where he directs two research programs: OSS/BSS Global Competitive Strategies (OSSCS) and Analytics, Customer Experience & Marketing (ACEM). Cotrupe has launched and managed more than 20 products and services to help employers and clients generate hundreds of millions of dollars in revenue, M&A and capital.

Major multimedia month for Jeff Cotrupe

Powerful PR — Sat, 02 Apr 2011 16:50:52 +0000

Oceanside, CA, USA | 02 April 2011 – In March 2011, media brought us some of the saddest and most shocking images in recorded history as multiple earthquakes and a tsunami devastated Japan. Jeff Cotrupe shared links about the tragedy, called the world community to action on Twitter and Facebook and contributed to disaster relief via the International Federation of the Red Cross. At the same time he was thankful for better media developments closer to home.

In early March, Cotrupe, global program director at Stratecast, conducted a series of interviews about the IBM Systems Director product line with executives and customers at the IBM Pulse 2011 event in Las Vegas. Then in late March he presented a high-action sports video show at the end-of-season banquet for the Vista High School Cheer team. The VHS show (total time 15 minutes) uses nearly 600 images, a multitude of visual effects and a hard-charging soundtrack to tell the story of the squad in 2010-11, including a California Interscholastic Federation (CIF) championship. Cotrupe has previously created banquet shows for the VHS Field Hockey and Water Polo teams.

Links to the Cheer show and to the first two IBM Systems Director interview videos appear at the top of the home page at Cotrupe’s core website under the heading New For Your Review. The IBM videos are the first in what will be a series of 12 or more videos resulting from Cotrupe’s Pulse 2011 interviews. Cotrupe, along with Charlie Vickery, Jason Fryer and the digital media team at Stratecast’s parent company Frost & Sullivan, are currently “in post” (post-production) on the other videos in the series.

About Jeff Cotrupe
Jeff Cotrupe is a Global Program Director, OSS/BSS Global Competitive Strategies (OSSCS) at Stratecast, a division of Frost & Sullivan. Cotrupe has launched and managed more than 20 products and services to help employers and clients generate hundreds of millions of dollars in revenue, M&A and capital.

Jeff Cotrupe now reaches 6,000 followers on Twitter

Powerful PR — Sun, 27 Mar 2011 06:04:19 +0000

Oceanside, CA, USA | 27 March 2011 – Jeff Cotrupe announced that MarketPOWER, LLC’s Twitter site today went over the 6,000-follower mark. The site had 3,000 followers on April 15, 2010, and has now doubled its follower count in less than a year. “Charlie Sheen can roll out of bed, hurl his latest round of venom at CBS executives or a co-star and add his next quarter-million followers by lunchtime,” said Cotrupe, “so obviously we’re not talking about world-record follower counts. Yet having more followers than many of even the more sizable companies who follow, and engaging in fruitful dialogues with them, makes it feel like we’re reaching the right kinds of followers for the right reasons.” Recent tweets on the site have:

Announced new Stratecast reports such as “Deploying LTE – Construction Is the Easy Part” by a member of Cotrupe’s OSSCS team, Nancee Ruzicka, and one of Cotrupe’s own reports, “Mobile Advertising Building Blocks: Subscribers, Networks and Platforms.”
Expressed sorrow over the disastrous effects of the earthquake and tsunami on Japan and linked to the Red Cross with a call for donations.
Charted the travels of two Stratecast teammates–Karl Whitelock of Cotrupe’s OSSCS team and Director of Business Development Perry Somers–through Tokyo from mid-March through early April to present Stratecast summits in Singapore and Australia.
Implored followers to contribute to (or join) the Cotrupe family’s team in the American Cancer Society’s upcoming Relay For Life at Mira Costa College in Oceanside.
Noted that while head man Jeff Smisek’s pre-flight movies say travelers will like the results of the merger of United Airlines and Continental, Cotrupe is not loving logistical issues the merger is generating.
Cited Cisco Systems as a social media infrastructure provider/enabler for powering 100 sites including that of one of the hottest bands on the planet, Paramore.
Taken a company to task for what he termed the bonehead move of the year, specifically using the word “tsunami” to pitch some mundane consumer product.

TM Forum publishes Jeff Cotrupe’s “Let’s Make it a Good (Mobile and Web) Experience”

Powerful PR — Fri, 18 Feb 2011 23:18:04 +0000

Oceanside, CA, USA | 18 February 2011 – Jeff Cotrupe announced the TM Forum has published a piece he wrote entitled Let’s Make it a Good (Mobile and Web) Experience, appearing here in the Forum’s Inside Leadership newsletter. An excerpt reads:

…so there is a disconnect between the ‘all clear’ signals that wireless network operators and website owners receive from their infrastructure and system evaluation tools versus the performance issues individual end users experience. This disconnect has created dissatisfied users—and a market for new solutions that take an outside-in view of the same sites and services. Application performance management (APM) and customer service assurance (CSA) solutions provide the missing outside-in user perspective as part of a larger customer experience management (CEM) strategy.

“APM, CSA and CEM are all part of the global market for operations/business support systems (OSS/BSS),” said Cotrupe. “The simplest and best definition of OSS/BSS is: all of the software and systems that help communications service providers (CSPs) or operators, large portals and website operators, to automate and manage every aspect of their businesses.”

About the TM Forum
TM Forum is the world’s leading industry association focused on enabling best-in-class IT for service providers in the communications, media and cloud service markets. The Forum provides business-critical industry standards and expertise to enable the creation, delivery and monetization of digital services.

About the TM Forum

TM Forum is the world’s leading industry association focused on enabling best-in-class IT for service providers in the communications, media and cloud service markets. The Forum provides business-critical industry standards and expertise to enable the creation, delivery and monetization of digital services.

Jeff Cotrupe and MarketPOWER top 5,000 followers on Twitter

Powerful PR — Thu, 06 Jan 2011 19:55:41 +0000

Oceanside, CA USA | 06 January 2011 – Jeff Cotrupe announced that MarketPOWER, LLC’s Twitter site has topped the 5,000-follower mark. Launched by Cotrupe in 4Q2008, the site had 3,000 followers on April 15, 2010, and grew its follower base by nearly 70% in the past nine months.

“I try to keep the site topical, tech- and web-forward, and provocative, with a mixture of original material, breaking news and retweet-worthy items from other Twitter pages,” said Cotrupe. “Research by HubSpot and others indicates companies are winning business as a result of dialogues initiated on Twitter and other social media hubs, and my experience bears that out.” In addition to techno-tweets and hard news, the MarketPOWER Twitter site also features occasional tweets on sports, music and other entertainment news.

Cotrupe also manages the Twitter site of his employer, research & consulting firm Stratecast, which had 123 followers when he joined the firm in summer 2010 and now is nearing the 300 mark.

WordPress: 2010 in review for MarketPOWER News 2.0

Powerful PR — Sun, 02 Jan 2011 07:09:23 +0000

WordPress | 02 January 2011 – The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

The Blog-Health-o-Meter™ reads This blog is doing awesome!.

Crunchy numbers

A helper monkey made this abstract painting, inspired by your stats.

The Leaning Tower of Pisa has 296 steps to reach the top. This blog was viewed about 1,200 times in 2010. If those were steps, it would have climbed the Leaning Tower of Pisa 4 times

In 2010, there were 16 new posts, growing the total archive of this blog to 26 posts. There were 37 pictures uploaded, taking up a total of 2mb. That’s about 3 pictures per month.

The busiest day of the year was April 16th with 51 views. The most popular post that day was @MarketPowerLLC now reaches 3,000 followers on Twitter.

Where did they come from?

MarketPOWER News 2.0′s top referring sites in 2010 were marketpowerllc.com, marketpowerblog.wordpress.com, xeesm.com, and marketpowerllc.me.

Some visitors came searching mostly for jeff cotrupe, jeff cotrupe joanne cotrupe oceanside, ca, verizon’s market power, what are microsoft sources of market power, and xchange and von.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

@MarketPowerLLC now reaches 3,000 followers on Twitter April 2010

Personal Wellness Coach Joanne Cotrupe launches Coach’s Corner site to re-energize people’s lives November 2010

Virgo features MarketPOWER with Accenture, BearingPoint, Capgemini and Deloitte January 2009

Jeff Cotrupe adds Amazon.com portal to MarketPOWER May 2010

Forget Butler, Duke, LeBron and Kobe: Big news in March/April 2010 is MarketPOWER hitting “3′s” April 2010