<?xml version="1.0" encoding="UTF-8" standalone="no"?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0"><channel><title>Imran Khan News about Google, Updated News about Google, leading search Engine of the World</title><description></description><managingEditor>noreply@blogger.com (Unknown)</managingEditor><pubDate>Mon, 7 Oct 2024 08:43:03 +0530</pubDate><generator>Blogger http://www.blogger.com</generator><openSearch:totalResults xmlns:openSearch="http://a9.com/-/spec/opensearchrss/1.0/">7</openSearch:totalResults><openSearch:startIndex xmlns:openSearch="http://a9.com/-/spec/opensearchrss/1.0/">1</openSearch:startIndex><openSearch:itemsPerPage xmlns:openSearch="http://a9.com/-/spec/opensearchrss/1.0/">25</openSearch:itemsPerPage><link>http://newsforgoogle.blogspot.com/</link><language>en-us</language><itunes:explicit>no</itunes:explicit><itunes:subtitle/><itunes:owner><itunes:email>noreply@blogger.com</itunes:email></itunes:owner><item><title>What’s Your Favorite Google Wave Gadget?</title><link>http://newsforgoogle.blogspot.com/2009/11/whats-your-favorite-google-wave-gadget.html</link><category>What’s Your Favorite Google Wave Gadget?</category><author>noreply@blogger.com (Unknown)</author><pubDate>Mon, 2 Nov 2009 13:20:00 +0530</pubDate><guid isPermaLink="false">tag:blogger.com,1999:blog-5018220863128991164.post-6263857525510571895</guid><description>&lt;a href="http://mashable.com/2009/05/28/google-wave-guide/"&gt;Google Wave&lt;/a&gt; is still a new phenomenon in the social media world. There is no &lt;a href="http://mashable.com/2009/10/27/google-wave-app-store/"&gt;Google Wave App Store&lt;/a&gt; yet and the API is relatively new, which means that Google Wave Gadgets are hard to find.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
The crux of &lt;span class="blippr-nobr"&gt;Google Wave&lt;span class="blippr-nobr"&gt;&lt;a class="blippr-inline-smiley blippr-inline-smiley-07" href="http://www.blippr.com/apps/348749-Google-Wave" rel="http://www.blippr.com/apps/348749-Google-Wave.whtml" target="_blank"&gt;&lt;span&gt; (&lt;/span&gt;&lt;img alt="Google Wave" class="wp-smiley" ev_id="38" src="http://netdna.blippr.com/images/inline-face_07.png?1251418262" /&gt;&lt;span&gt;)&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt; is the extensions/apps or what Google Wave is calling “Gadgets”. &lt;a href="http://wave-samples-gallery.appspot.com/results?api=Embed" target="_blank"&gt;Embeds&lt;/a&gt; and &lt;a href="http://wave-samples-gallery.appspot.com/results?api=Robots" target="_blank"&gt;robots&lt;/a&gt; will have their place, but most likely not for the common user. &lt;span class="blippr-nobr"&gt;Google&lt;span class="blippr-nobr"&gt;&lt;a class="blippr-inline-smiley blippr-inline-smiley-07" href="http://www.blippr.com/apps/336661-Google" rel="http://www.blippr.com/apps/336661-Google.whtml" target="_blank"&gt;&lt;span&gt; (&lt;/span&gt;&lt;img alt="Google" class="wp-smiley" ev_id="39" src="http://netdna.blippr.com/images/inline-face_07.png?1251418262" /&gt;&lt;span&gt;)&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt; was kind enough to provide us with the basic gadgets: Google Search Box, &lt;span class="blippr-nobr"&gt;Google Maps&lt;span class="blippr-nobr"&gt;&lt;a class="blippr-inline-smiley blippr-inline-smiley-07" href="http://www.blippr.com/apps/337264-Google-Maps" rel="http://www.blippr.com/apps/337264-Google-Maps.whtml" target="_blank"&gt;&lt;span&gt; (&lt;/span&gt;&lt;img alt="Google Maps" class="wp-smiley" ev_id="40" src="http://netdna.blippr.com/images/inline-face_07.png?1251418262" /&gt;&lt;span&gt;)&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;, Yes/No, and a few others (&lt;a href="http://wave-samples-gallery.appspot.com/"&gt;Google Wave API sample gallery&lt;/a&gt;).&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Are there any productive gadgets out there you are using yet?&lt;/strong&gt; Do you have any suggestions? I’m definitely a fan of the “&lt;a href="http://wave-samples-gallery.appspot.com/about_app?app_id=3"&gt;Collaborative Sudoku&lt;/a&gt;” gadget (&lt;a href="http://blah.appspot.com/wave/sudoku/sudoku.xml" target="_blank"&gt;direct gadget url&lt;/a&gt;), but what’s your favorite Google Wave Gadget?&lt;br /&gt;
&lt;br /&gt;
Source: &lt;a href="http://mashable.com/2009/10/31/favorite-google-wave-gadget/"&gt;http://mashable.com/&lt;/a&gt;</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total></item><item><title>Barack Obama love affair with Google ends</title><link>http://newsforgoogle.blogspot.com/2009/11/barack-obama-love-affair-with-google.html</link><category>Barack Obama love affair with Google ends</category><author>noreply@blogger.com (Unknown)</author><pubDate>Mon, 2 Nov 2009 01:57:00 +0530</pubDate><guid isPermaLink="false">tag:blogger.com,1999:blog-5018220863128991164.post-7871495714351045936</guid><description>&lt;h2 class="sub-heading padding-top-5 padding-bottom-15"&gt;&lt;span style="font-size: small;"&gt;President Obama faces calls to crack down on the dominance of the search giant that was his greatest supporter&lt;/span&gt;&lt;/h2&gt;&lt;!-- END: Module - Main Heading --&gt;    &lt;!--CMA user Call Diffrenet Variation Of Image --&gt; &lt;!-- BEGIN: M24 Article Headline with landscape image (d) --&gt; &lt;script src="http://business.timesonline.co.uk/tol/js/m24-image-browser.js" type="text/javascript"&gt;
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&lt;/div&gt;Last January Google threw a post-inauguration party in Washington to celebrate the election of President Barack Obama. The internet giant had good reason to be happy. Google’s top executives had been early backers of Obama’s campaign and Eric Schmidt, the chief executive, was one of four Googlers on the president’s transition team.&lt;br /&gt;
&lt;br /&gt;
As if to underline their closeness, Obama even used Google’s YouTube to address the nation before his inauguration. At the party, A-list geeks such as Facebook co-founder Chris Hughes and Craigslist’s Craig Newmark mixed with B-list celebrities Jessica Alba and John Cusack and raved it up to 1980s tunes.&lt;br /&gt;
Until a few years ago Google had largely ignored Washington. Now Schmidt is one of the few chief executives still welcome in the White House. But the honeymoon period may soon be over. In the coming months Google will face a series of challenges as its rivals and critics lobby against its enormous dominance on the net and its ambitions elsewhere. The first test comes next week over Google’s controversial plans to build the world’s biggest online library.&lt;br /&gt;
&lt;br /&gt;
Google’s self-avowed mission is to “organise the world’s information and make it universally accessible and useful”. To that end it has been scanning library books and has so far amassed digital copies of more than 10m titles — including 500,000 volumes held by the Bodleian in Oxford. In 2005 the Authors Guild and the Association of American Publishers sued for “massive copyright infringement”. The two sides reached agreement in October 2008, with Google promising to pay the Authors Guild $125m (£76m) to set up a way of sharing profits made by Google Books with copyright owners and offer an opt-out to objecting authors and publishers. &lt;a href="http://business.timesonline.co.uk/tol/business/industry_sectors/media/article6898010.ece"&gt;Read More..&lt;/a&gt; &lt;br /&gt;
&lt;br /&gt;
Source: &lt;a href="http://business.timesonline.co.uk/tol/business/industry_sectors/media/article6898010.ece"&gt;http://business.timesonline.co.uk/&lt;/a&gt;&lt;br /&gt;
&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total><enclosure length="-1" type="application/octet-stream" url="http://business.timesonline.co.uk/tol/business/industry_sectors/media/article6898010.ece"/><itunes:explicit>no</itunes:explicit><itunes:subtitle>President Obama faces calls to crack down on the dominance of the search giant that was his greatest supporter to not show photographer information -- to not show image description -- Too good to last: Obama will have to deal with widespread concern over copyright and Google's power in the online advertising market Last January Google threw a post-inauguration party in Washington to celebrate the election of President Barack Obama. The internet giant had good reason to be happy. Google’s top executives had been early backers of Obama’s campaign and Eric Schmidt, the chief executive, was one of four Googlers on the president’s transition team. As if to underline their closeness, Obama even used Google’s YouTube to address the nation before his inauguration. At the party, A-list geeks such as Facebook co-founder Chris Hughes and Craigslist’s Craig Newmark mixed with B-list celebrities Jessica Alba and John Cusack and raved it up to 1980s tunes. Until a few years ago Google had largely ignored Washington. Now Schmidt is one of the few chief executives still welcome in the White House. But the honeymoon period may soon be over. In the coming months Google will face a series of challenges as its rivals and critics lobby against its enormous dominance on the net and its ambitions elsewhere. The first test comes next week over Google’s controversial plans to build the world’s biggest online library. Google’s self-avowed mission is to “organise the world’s information and make it universally accessible and useful”. To that end it has been scanning library books and has so far amassed digital copies of more than 10m titles — including 500,000 volumes held by the Bodleian in Oxford. In 2005 the Authors Guild and the Association of American Publishers sued for “massive copyright infringement”. The two sides reached agreement in October 2008, with Google promising to pay the Authors Guild $125m (£76m) to set up a way of sharing profits made by Google Books with copyright owners and offer an opt-out to objecting authors and publishers. Read More.. Source: http://business.timesonline.co.uk/</itunes:subtitle><itunes:author>noreply@blogger.com (Unknown)</itunes:author><itunes:summary>President Obama faces calls to crack down on the dominance of the search giant that was his greatest supporter to not show photographer information -- to not show image description -- Too good to last: Obama will have to deal with widespread concern over copyright and Google's power in the online advertising market Last January Google threw a post-inauguration party in Washington to celebrate the election of President Barack Obama. The internet giant had good reason to be happy. Google’s top executives had been early backers of Obama’s campaign and Eric Schmidt, the chief executive, was one of four Googlers on the president’s transition team. As if to underline their closeness, Obama even used Google’s YouTube to address the nation before his inauguration. At the party, A-list geeks such as Facebook co-founder Chris Hughes and Craigslist’s Craig Newmark mixed with B-list celebrities Jessica Alba and John Cusack and raved it up to 1980s tunes. Until a few years ago Google had largely ignored Washington. Now Schmidt is one of the few chief executives still welcome in the White House. But the honeymoon period may soon be over. In the coming months Google will face a series of challenges as its rivals and critics lobby against its enormous dominance on the net and its ambitions elsewhere. The first test comes next week over Google’s controversial plans to build the world’s biggest online library. Google’s self-avowed mission is to “organise the world’s information and make it universally accessible and useful”. To that end it has been scanning library books and has so far amassed digital copies of more than 10m titles — including 500,000 volumes held by the Bodleian in Oxford. In 2005 the Authors Guild and the Association of American Publishers sued for “massive copyright infringement”. The two sides reached agreement in October 2008, with Google promising to pay the Authors Guild $125m (£76m) to set up a way of sharing profits made by Google Books with copyright owners and offer an opt-out to objecting authors and publishers. Read More.. Source: http://business.timesonline.co.uk/</itunes:summary><itunes:keywords>Barack Obama love affair with Google ends</itunes:keywords></item><item><title>Why others are not getting Google Adwords Coupon for Value 100$</title><link>http://newsforgoogle.blogspot.com/2009/10/why-others-are-not-getting-google.html</link><category>Free Coupon for 100$</category><category>Google Adwords Coupon</category><category>Search Engine optimizer</category><category>V-empower</category><author>noreply@blogger.com (Unknown)</author><pubDate>Mon, 12 Oct 2009 10:32:00 +0530</pubDate><guid isPermaLink="false">tag:blogger.com,1999:blog-5018220863128991164.post-3494341640583184844</guid><description>When my company gets the value of 1100$ for 11 coupons which Google Adwords provided me to use it free by creating a new account @ Adwords&lt;br /&gt;&lt;br /&gt;Others &amp;amp; Individuals are not getting it below are some reasons and Terms &amp;amp; Policies of google to get it.&lt;br /&gt;&lt;br /&gt;Check Adsense Help forum&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.google.com/support/forum/p/AdSense/thread?tid=7113b4627c94c745&amp;amp;hl=en"&gt;http://www.google.com/support/forum/p/AdSense/thread?tid=7113b4627c94c745&amp;amp;hl=en&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Aslo &lt;a href="https://adwords.google.com/support/select/professionals/bin/answer.py?hl=en&amp;amp;answer=17377"&gt;Adwords Help&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Even Though Google Adwords is Expensive, They are providing free coupons to the companies and individuals which qualifies there terms and conditions&lt;br /&gt;&lt;br /&gt;Best of Luck guys to get any coupons and do let me know if you find any for me :-)&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.v-empower.com/Services/semarketing/"&gt;Search Engine optimizer&lt;/a&gt;&lt;br /&gt;&lt;a href="http://www.V-empower.com"&gt;V-empower Inc&lt;/a&gt;</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total></item><item><title>Check Internet Performance with Google's M-Lab</title><link>http://newsforgoogle.blogspot.com/2009/02/check-internet-performance-with-googles.html</link><category>Check Internet Performance with Google's M-Lab</category><author>noreply@blogger.com (Unknown)</author><pubDate>Sun, 1 Feb 2009 15:40:00 +0530</pubDate><guid isPermaLink="false">tag:blogger.com,1999:blog-5018220863128991164.post-1781262507375704902</guid><description>&lt;p class="padT10"&gt; Have you been wondering whether you're getting the broadband connection you were promised by your Internet Service Provider (ISP)?&lt;br /&gt;&lt;br /&gt;If your answer is yes, then you'd be happy to know that there are tools being devised by Google's M-Lab, 0r Measurement Lab, that can help get answers to your Internet's performance related questions.&lt;br /&gt;         &lt;/p&gt;&lt;p class="reviewAds"&gt;                       &lt;/p&gt; Measuremt Lab Tools can help you test your broadband connection, including measuring its speed and evaluating the performance of certain applications.&lt;br /&gt;&lt;br /&gt;M-Lab is at the beginning of its development and is only a "proof of concept", says the M-Lab disclaimer.&lt;br /&gt;&lt;br /&gt;When announced, 3 tools will be available on 3 servers at one location, and the tools will only be able to support a limited number of simultaneous users. "We intend to greatly expand the variety of tools and the servers, as well as support more users. A total of 36 servers will be deployed across 12 locations early in 2009, and we hope to roll out others soon after," say the developers at M-Lab.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;M-Lab will offer a Network Diagnostic Tool which helps test an Internet connection speed and also offers a diagnosis of problems limiting speed. Also offered is Glasnost, a tool meant to test whether your BitTorrent is being blocked. Lastly, Network Path and Application Diagnosis is a tool offered that diagnoses common problems that impact last-mile broadband networks.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Google will be hosting the tools on 37 servers in the U.S. and Europe.&lt;br /&gt;&lt;br /&gt;Source: &lt;a href="http://www.techtree.com/India/News/Check_Internet_Performance_with_Googles_M-Lab/551-98414-643.html"&gt;http://www.techtree.com/India/News/Check_Internet_Performance_with_Googles_M-Lab/551-98414-643.html&lt;/a&gt;</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total></item><item><title>iGoogle Gadgets Are Getting Social Smarts</title><link>http://newsforgoogle.blogspot.com/2009/01/igoogle-gadgets-are-getting-social.html</link><category>iGoogle Gadgets Are Getting Social Smarts</category><author>noreply@blogger.com (Unknown)</author><pubDate>Wed, 21 Jan 2009 08:39:00 +0530</pubDate><guid isPermaLink="false">tag:blogger.com,1999:blog-5018220863128991164.post-6433274855489649264</guid><description>Erick Schonfeld&lt;br /&gt;TechCrunch.com&lt;br /&gt;Monday, January 19, 2009; 5:10 AM&lt;br /&gt;&lt;br /&gt;New social features are popping up in iGoogle gadgets, those apps you can add to your personalized Google homepage. For instance, the My Google Book Search Library gadget, which lets you search books and create a personal digital library, now asks people who have OpenSocial profiles if they want to allow the gadget to "know who I am and access my profile" and "post updates to my Friends group." This appears to be done through Google Friend Connect. A source sent us the screenshot at left, so this could very well just be bucket testing on the part of Google.&lt;br /&gt;&lt;br /&gt;But it makes sense. Google has been pushing Friend Connect onto other Websites as a way for them to tap into this same profile data. Individual apps in the form of iGoogle gadgets can benefit just the same. Google has allowed developers to play around with adding social features to iGoogle gadgets since last April, treating them effectively as OpenSocial apps.&lt;br /&gt;&lt;br /&gt;Perhaps Google is now ready to socialize iGoogle gagdets more broadly. Combined with its recent changes to allow for wider canvas pages for each app, iGoogle itself might be taking on more of the trappings of a social network. All it needs is a buddy list and activity feed.&lt;br /&gt;&lt;br /&gt;Source : http://www.washingtonpost.com/wp-dyn/content/article/2009/01/19/AR2009011901072.html</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total></item><item><title>Google starts charging for extra storage</title><link>http://newsforgoogle.blogspot.com/2007/08/google-starts-charging-for-extra.html</link><category>Google starts charging for extra storage</category><author>noreply@blogger.com (Unknown)</author><pubDate>Mon, 13 Aug 2007 11:31:00 +0530</pubDate><guid isPermaLink="false">tag:blogger.com,1999:blog-5018220863128991164.post-5406467135395973072</guid><description>August 10, 2007 &lt;a href="http://www.computerworld.com" target="_blank"&gt;(Computerworld)&lt;/a&gt; -- Just hours after &lt;a title="Microsoft Corporation" href="http://www.computerworld.com/action/inform.do?command=search&amp;amp;searchTerms=Microsoft+Corporation"&gt;Microsoft Corp.&lt;/a&gt; rolled out its Skydrive online storage service on Thursday, &lt;a title="Google Inc." href="http://www.computerworld.com/action/inform.do?command=search&amp;amp;searchTerms=Google+Inc."&gt;Google Inc.&lt;/a&gt; unveiled pricing for shared online storage available to both &lt;a title="Google Gmail" href="http://www.computerworld.com/action/inform.do?command=search&amp;amp;searchTerms=Google+Gmail"&gt;Gmail&lt;/a&gt; and Picasa, the search giant's Web-based e-mail and photo services, respectively. &lt;/p&gt;&lt;br /&gt;      &lt;p&gt;&lt;a href="http://www.webceo.com/cgi-bin/go/clickthru.cgi?id=imrankhan14u"&gt;&lt;br /&gt;&lt;img src="http://www.webceo.com/partners/creatives/webceo125x125_button.gif" border=0 align="left"&gt;&lt;/a&gt;&lt;br /&gt;The new storage space, which Google took pains to stress is in addition  to the free allowance for each service (1GB for Picasa, 2.8GB for  Gmail), is priced starting at $20 a year for another 6GB. A few users,  however, took advantage of a $1/year-for-6GB price that Google listed  during last-minute testing. &amp;quot;We've updated the price, and we're letting  those users keep the difference,&amp;quot; said Google spokesman Chris Schreiber.&lt;/p&gt;&lt;br /&gt;      &lt;p&gt;&amp;quot;We've updated the price, and we're letting those users keep the difference,&amp;quot; said Google spokesman Chris Schreiber. &lt;/p&gt;&lt;br /&gt;      &lt;p&gt; Other plans provide an extra 25GB for $75 annually, 100GB for $250, and 250GB for $500. &lt;/p&gt;&lt;br /&gt;      &lt;p&gt; In comparison, &lt;strong&gt;&lt;a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&amp;amp;articleId=9029938"&gt;Microsoft's Windows Live Skydrive&lt;/a&gt;&lt;/strong&gt;,  which it relaunched today with interface changes and a name change from  Live Folders, offers 500MB, about 18% of Gmail's free limit. &lt;/p&gt;&lt;br /&gt;      &lt;p&gt;&amp;quot;When you reach the limit of free storage, consider this your  overflow solution,&amp;quot; said Ryan Aquino, a software engineer on Google's  Picasa team, on &lt;strong&gt;&lt;a target="new" href="http://googleblog.blogspot.com/2007/08/simple-way-to-get-more-storage.html"&gt;Google's primary blog&lt;/a&gt;&lt;/strong&gt;.  Other Google products, like Docs and Spreadsheets, the company's  offline applications, will be able to access the shared storage &amp;quot;soon,&amp;quot;  Aquino added. &lt;/p&gt;&lt;br /&gt;      &lt;p&gt; At one time, Google touted an &lt;strong&gt;&lt;a target="new" href="https://www.google.com/accounts/ServiceLogin?service=mail&amp;amp;ltmpl=wyze"&gt;&amp;quot;Infinity+1&amp;quot;&lt;/a&gt;&lt;/strong&gt; strategy for Gmail's online storage space, but later settled on the current 2.8GB. &lt;/p&gt;&lt;br /&gt;      &lt;p&gt; In March, &lt;strong&gt;&lt;a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&amp;amp;articleId=9014664&amp;amp;intsrc=it_blogwatch"&gt;rival Yahoo Inc. announced unlimited storage&lt;/a&gt;&lt;/strong&gt; for its Web mail service. However, &lt;a title="Yahoo! Inc." href="http://www.computerworld.com/action/inform.do?command=search&amp;amp;searchTerms=Yahoo%21+Inc."&gt;Yahoo&lt;/a&gt; flags accounts that it thinks are being used for online storage, rather than simply storing e-mails. &lt;/p&gt;&lt;br /&gt;    &lt;p&gt;According to Schreiber, Google's Gmail allowance will continue  to see a &amp;quot;steady trickle&amp;quot; increase. &amp;quot;The amount available for free  right now is at 2.8GB, and it will continue to be gradually increased,&amp;quot;  he said. &amp;quot;And now we have an overflow option for those users with large  amounts of mail and/or photos.&amp;quot; &lt;/p&gt;&lt;/td&gt;&lt;br /&gt;&lt;br /&gt;Source : &lt;a href="http://www.computerworld.com"&gt;http://www.computerworld.com&lt;/a&gt;</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total></item><item><title>Google vs. Microsoft: What's Going on Here?</title><link>http://newsforgoogle.blogspot.com/2007/08/google-vs-microsoft-whats-going-on-here_02.html</link><category>About Google</category><category>Google shares are the toast of the town</category><category>What's Going on Here?</category><author>noreply@blogger.com (Unknown)</author><pubDate>Thu, 2 Aug 2007 20:55:00 +0530</pubDate><guid isPermaLink="false">tag:blogger.com,1999:blog-5018220863128991164.post-8121553241177748156</guid><description>Jason Kelly submits: I wrote Tuesday about trouble with Google's (GOOG) AdWords platform. I noted that it's not performing as well as it used to, and that that will spell short-term trouble for the company and stock because 99% of Google's revenue comes from its ads.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;On Wednesday, Digg switched from partnering with Google to provide ads on its reader-powered news site, to partnering with Microsoft (MSFT). Digg will still display small text ads, just like the ones previously delivered by Google, but now they'll come from Microsoft and are expected to be better.&lt;br /&gt;&lt;br /&gt;How could this be? Google is supposed to be the cutting edge of all things Internet, yet it's grown relatively stodgy in the ad business, which is its only revenue-generating endeavor. Everything else it does is just to gather people around pages that show content and...ads. If it blows it in the ad game, it's in real trouble because that its only game.&lt;br /&gt;&lt;br /&gt;Meanwhile, old crusty Microsoft is leading the charge in the ad category. Jay Adelson, Digg's CEO, said his company couldn't "think of a better partner to get to where we need to go. They're a young ad service, they're innovative, they're willing to work with us on the cutting edge."&lt;br /&gt;&lt;br /&gt;Last summer, Microsoft signed up the social networking site Facebook. Now it has Digg. It's in the process of acquiring aQuantive to keep its adCenter division at, well, the center of advertising.&lt;br /&gt;&lt;br /&gt;Rather than Google's plain-Jane pasted-on-the-page ad system, Microsoft is developing a more interactive approach. Users have been screwed by too many worthless text ads that have, in fact, little to do with what they're doing online. The context sensitive approach was nice five years ago, but has been worked to death to the point where fewer and fewer people bother looking at anything but organic search results (the ones that the web turns up by actually searching, not the ones that are placed as ads). Everybody's onto the text ad trick by now.&lt;br /&gt;&lt;br /&gt;Steve Berkowitz, a senior vice president in Microsoft's online services group, says Microsoft is the innovator, not the copy-cat, in online advertising. "We actually now are in the forefront of what we believe is going to be the next generation of advertising."&lt;br /&gt;&lt;br /&gt;True, Microsoft has a long way to go to catch up with Google, but it certainly doesn't lack the money to get there.&lt;br /&gt;&lt;br /&gt;I've written for some time now that my interest in Google has to do with its endeavors to make Microsoft alternatives. I want to use Google Docs instead of Microsoft Office, for instance, and I'd like to see an entirely free operating system made available and amazing, just as Mozilla has made the entirely free Firefox the best thing in browsing. Try using Internet Explorer after Firefox and you can scarcely believe anybody's stupid enough to keep it.&lt;br /&gt;&lt;br /&gt;Is Microsoft taking Google's encroachment onto its core turf in stride? No. The Redmond giant is well aware that its main business is threatened by web-based applications, online advertising, and other ventures.&lt;br /&gt;&lt;br /&gt;Last night, Microsoft CEO Steve Ballmer told analysts that web services and consumer devices are vital parts of the company's future. He said, "Great things don't happen overnight. Most successes require long-term investment and innovation...and that's our perspective."&lt;br /&gt;&lt;br /&gt;He said he sees more opportunities for growth in the next 10 years than in the past 30 years. Rather than hiding from new, disruptive technologies, Microsoft will embrace them. He referred specifically to the threat of web-based software versus Microsoft's traditional local hard-drive-based software.&lt;br /&gt;&lt;br /&gt;"Every piece of software -- the basic core value in the way software gets created -- will change in the next three, five or 10 years," he said, and predicted that all software will soon use the desktop, Internet, and server to get its job done. He said that software will never switch to an Internet-only model.&lt;br /&gt;&lt;br /&gt;What's going on here?&lt;br /&gt;&lt;br /&gt;Google is an online advertising company that has plans to become a software company. Microsoft is a software company that has plans to become an online advertising company. They're both much better than the other in their current area of strength at the moment, but they're both looking a little uninteresting in that area as the other catches up in exciting ways. They both have a lot of money to get where they want to be.&lt;br /&gt;&lt;br /&gt;Microsoft shares were stuck between $22 and $30 from mid-2002 to mid-2006. From early June of last year to now, the shares are up some 36%, but that's just the difference from $22 to $30, so the situation hasn't changed all that much. Pay no attention to what excited onlookers say about the percentage gain.&lt;br /&gt;&lt;br /&gt;Google shares are the toast of the town, having gone up 400% from $100 to $500 in the past five years. However, there have been bumps along the way. From January 2006 to mid-March 2006, GOOG dropped 28%. Could we be on the verge of another such sale?&lt;br /&gt;&lt;br /&gt;I think so. It reported earlier this month that it hired 1,500 new people. It now has 14,000 people on its payroll to support all of its new endeavors, not one of which makes money beyond providing pages for ads. It's little surprise, then, that Google's operating margin has fallen from 35% two years ago to less than 29% now, and it's still falling.&lt;br /&gt;&lt;br /&gt;I'd steer clear of GOOG shares for a while. Keep using all of its amazing services, keep loving the pressure it's putting on Microsoft to innovate, keep hoping that it announces one day an entirely free operating system, but let the sale around its shares continue.&lt;br /&gt;&lt;br /&gt;Source: http://internet.seekingalpha.com/article/42656</description><thr:total xmlns:thr="http://purl.org/syndication/thread/1.0">0</thr:total></item></channel></rss>