Latest articles from DMNews News

Las Vegas Sands Corp. selects CheetahMail for e-mail

Tue, 14 Jul 2009 16:39:16 GMT

The Las Vegas Sands Corp. announced it has selected Experian's CheetahMail to power its e-mail marketing communications.The hotel and casino chain will work with CheetahMail to help build its e-mail strategy and focus on customer loyalty programs.

Harte-Hanks adds IT data to Demandbase platform

Tue, 14 Jul 2009 15:23:22 GMT

Demandbase, a SaaS database marketing platform, has added Harte-Hanks' Market Intelligence Technology Database to its offering. Harte-Hanks' data, which includes IT professionals and business decision makers from about 600,000 companies, is collected and verified through telephone and Web-based interviews. Including 325,000 names from the Harte-Hanks data, Demandbase is adding 3 million new business contacts to its database.

Amazon.com launches outdoor store online

Tue, 14 Jul 2009 15:18:33 GMT

Amazon.com has launched a destination shopping site for outdoor recreation items at amazon.com/outdoors. To support the launch, Amazon is offering a free National Parks and Federal Recreational Lands pass to virtual store visitors who make a qualifying purchase of $299 or more. Amazon will also offer customers a chance to pre-order a DVD set of the forthcoming Ken Burns PBS documentary, "The National Parks — America's Best Idea."

JCPenney's back-to-school push includes teen Web site

Tue, 14 Jul 2009 14:40:40 GMT

JCPenney Company Inc. has launched an integrated marketing campaign for the back-to-school season that includes a dedicated Web site for teenagers, as well as social media elements. The campaign was created with agencies Saatchi & Saatchi New York, T3 and Razorfish. The "Schooled in style: Smart looks for less" campaign showcases several brands, including the new RS By Sheckler, Rusty, Third Rail a Zoo York Production and Decree.

Worldata bringing NetProspex database to market

Tue, 14 Jul 2009 14:25:06 GMT

NetProspex, a user-generated directory of business contacts, has tapped Worldata as its list management company. Effective immediately, Worldata manages postal, e-mail and telemarketing lists for NetProspex. The lists are new to the market.

DM job losses show signs of bottoming out

Mon, 13 Jul 2009 14:36:10 GMT

The direct marketing job market may have hit a bottom, according to the latest quarterly employment report from Bernhart Associates Executive Search. According to the survey, 20% of respondents said they will be adding staff during the current summer quarter, up from 16% in the spring. A record 402 companies responded to the random survey, which was e-mailed the week of June 22.

Kroll introduces industrial subscribers e-mail list

Mon, 13 Jul 2009 09:00:00 GMT

Kroll Direct Marketing has released the Industrial Equipment News e-mail file to the market. This comes after the company has gained the rights to the publication's postal list as well.

Quattro Wireless and Mobext partner for mobile analytics

Mon, 13 Jul 2009 13:40:07 GMT

Mobile ad network Quattro Wireless has partnered with Mobext, the mobile marketing arm of Havas Digital, on a strategic partnership for mobile analytics. This partnership expands on joint Quattro Wireless and Mobext initiatives over the past year for clients including Amtrak, Kmart, Choice Hotels, Volvo and McDonald's.

Charming Shoppes makes appointments to direct biz

Mon, 13 Jul 2009 13:27:34 GMT

James P. Fogarty, who became the president and CEO of Charming Shoppes Inc. in April, wasted little time in making several appointments to its direct business, bringing in experienced direct marketing professionals from Sears, Garnet Hill and Lowes.com. The company also said it would cease exploring the sale of its Figi's Gifts in Good Taste catalog business after looking for an acceptable offer for nearly a year.

More details emerge in Microsoft's push to sell Razorfish

Mon, 13 Jul 2009 13:18:02 GMT

Microsoft Corp. is reportedly in talks with five of the world's biggest advertising companies about selling off digital agency Razorfish. According to reports in late June, Microsoft had hired Morgan Stanley to run the sale of the digital agency it acquired in 2007 after acquiring aQuantive for $6 billion.

Nailed It: DMNews speaks with Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc.

Mon, 13 Jul 2009 00:00:00 GMT

Phil Bellaria, VP of retention and loyalty marketing at Charter Communications Inc., discusses the Live It with Charter points-based loyalty program.

Toolbox: Where to look first when starting your loyalty program, managing inactive customers and more

Mon, 13 Jul 2009 00:00:00 GMT

Experts offer opinions on loyalty, lead nurturing, technology and engagement.

Net value found in loyalty

Mon, 13 Jul 2009 00:00:00 GMT

Store experiences are often supported by strong online programs  that keep consumers coming back to family-oriented merchants.

Marketers weave web of loyalty

Mon, 13 Jul 2009 00:00:00 GMT

Many multichannel merchants are investing in the e-commerce customer experience as a way to drive results even as economic pressures force them to cutback in other areas.

Creative campaigns from Carolines on Broadway, Commonwealth Financial, Danner Shoe

Mon, 13 Jul 2009 00:00:00 GMT

Hear what Joel Tretin, group creative director at Ogilvy, thinks of digital CRM efforst from Carolines on Broadway, Commonwealth Financial Group and Danner Shoe Manufacturing Co.

Move beyond e-mail and take event-triggered marketing cross-channel

Tue, 14 Jul 2009 11:34:41 GMT

When marketers think about event-triggered marketing today, it's typically very one-dimensional: e-mail. An e-mail is automatically pushed to a customer when they abandon an online shopping cart or experience a technical difficulty on an e-commerce site. The process is fairly established and ripe for improvement.

Inbox Insider: Delivra, Message Systems partnership

Tue, 14 Jul 2009 11:31:25 GMT

E-mail marketing is not just about sending out good copy. Half of the battle is getting delivered and being compliant. It is no suprise that most e-mail service providers -- especially those who send large quantities of e-mail -- partner with delivery management services to put the task in the hands of deliverability experts. That enables them to focus on marketing.

E-mail: How to bridge the media fragmentation gap

Tue, 14 Jul 2009 10:29:04 GMT

Once, marketers didn't worry about media fragmentation in their marketing plans. Having only limited means to reach consumers made it easier to determine which form of media best fit their target audience. But with the array of new media now available, marketers can find their task overwhelming.

The priorities you should set before you prioritize SEM tactics

Mon, 13 Jul 2009 23:30:00 GMT

When a business considers using search engine marketing (SEM), the answer too quickly is, "Yes, of course." You ought to be there, right? It's among the least expensive of all online marketing tactics. But are you really well prepared for SEM? A few difficult questions might determine whether your SEM will succeed — even before a single cent is spent, keyword bid placed or optimization tactic pursued.

When it comes to search, everything that's old is new again

Mon, 13 Jul 2009 22:30:00 GMT

I'm reminded every day that the principles of classical marketing can be leveraged to make search into an even more powerful platform than it already is. For example, when I was a marketing cub in the consumer packaged goods industry back in the mid-1980s, I remember going to a seminar hosted by the promotions and marketing services staff of my company, put on for the benefit of the brand mangers. The seminar presented research the company had done on how to increase redemption rates for free-standing inserts.