News Media Monitoring

Newspapers: number one source for local news

2011-11-17T16:46:00.000-06:00

http://magnoliaclips.com/newspapers-number-one-source-for-local-news/ Despite all the doomsayers out there writing obituaries for the nation's newspaper industry, 150 million Americans - two out of three adults - read a local newspaper last week. Newspaper Association of America research from 2011 by Scarborough USA indicates almost 70 percent of your neighbors read either a printed newspaper or its online counterpart within the past seven days. How could that be? Well, it's because newspapers still represent the most trusted source of news in America. I know that's hard to believe when you hear the mainstream media criticized at every turn on cable TV. But it's true. When citizens want to get the facts, they turn to their local newspaper. This is National Newspaper Week, and this year's theme, "Newspapers - Your Number One Source for Local News," underscores the importance of the nation's newspapers in the daily lives of citizens. Newspapers certainly have their competitors out there: a hundred million websites, hundreds of thousands of bloggers, Facebook, Twitter, billboards, radio and television. And that competition is formidable. But where does the vast majority of the "authoritative" news coverage originate that other media outlets utilize? Simple ... the nation's daily and weekly newspapers. If print is dead, then why do more than 7,000 weekly and 1,400 daily newspapers still open their doors every day and report what is hap-, pening in their communities? Because they take seriously the importance of local news. They know those who plunk down their hard- earned cash want their newspaper to cover those events that are unique to each community. Every day, newspapers in our local communities cover the big stories and the routine as well. Editors take to heart the newspaper's role as the most comprehensive source of a community's historical record, so births, deaths, weddings, engagements, business accomplishments, crime, courts, real estate transactions and a myriad of other day-to-day news events are covered along with the important governmental decisions that affect our lives. Newspapers are the number one source of local news in every city and county in America because we show up each and every day and cover those stories. It's what our readers have come to expect. And it's what we do better than any other news source in America. Doug Anstaett is executive director of the Kansas Press Association and current president of the Newspaper Association Managers

Weekly papers persevere; weeklies are alive and read

2011-11-17T16:44:00.001-06:00

http://magnoliaclips.com/weekly-papers-persevere-weeklies-are-alive-and-read/

At a time when doomsayers are predicting the death of traditional journalism, thousands of small-town weeklies are doing just fine, thank you.
We've been hearing a lot of depressing news in recent years about the dire financial prospects for big daily newspapers, including the one you're now holding. Or watching. Or, in the argot ofthe digital age, "experiencing.'i .
But at the risk of sounding like I'm whistling past the graveyard, I'd like to point out that there are thousands of newspapers that are not just surviving but thriving. Some 8,000 weekly papers still hit the front porches and mailboxes in small towns across America every week and, for.some reason, they've been left out of the conversation. So a couple of years ago, I decided to head back to my roots, both geographic and professional (my first job was at a weekly), to see how those community papers were faring. And what I found was both surprising and inspiring.
At a time when mainstream news media are hemorrhaging
, and doomsayers are predicting the death of journalism (at least as we've known it), take heart: The free press is alive and well in small towns across America, thanks to the editors of thousands of weeklies who, for very little money and a fair amount of aggravation, keep otyt~lling it like it is. Sometimes they tell it gently, in code only the locals understand. Mter all, they have to live there too. But they also tell it with courage, standing up to powerful bullies -from coal company thugs in Kentucky to corrupt politicians in the Texas Panhandle. "If we discover a political official misusing taxpayer funds,'~ an editor in Dove Creek, Colo., told me, "we wouldn't hesitate to nail him to a stump." You might be thinking that attitude would be fundamental for anyone who claims to be a journalist. The Los Angeles Times certainly nailed those officials in Bell to the proverbial stump in its award-winning expose of municipal corruption. But just imagine how much more difficult that job would have been if those Times reporters lived next door to the officials they were writing about -or, as sometimes happens in a small town, if they had been related to one of them. Practicing journalism with gusto comes with a price tag in a small community -from being shunned in the checkout line at the grocery store to losing a major advertiser. Of course, most of these newspapers are not uncovering major scandals on a regular basis. That's not what keeps them selling · at such a good clip; it's the steady stream of news that readers can only get from that publication -the births, deaths, crimes, sports and local shenanigans that only matter to the 5,000 or so souls in their circulation area. It's more than a little ironic that small-town papers have been thriving by practicing what the · mainstream media are now preaching. "Hyper-localism," "citizen journalism," "advocacy journalism" -these are some of the latest buzzwords of the profession. But the concepts, without the · fancy names, have been around for ages in small-town newspapers.·· "
~b~~hQIJ-' "trinity" of weekly papers consists of high school sports (where even losing teams benefit from positive spin), obituaries (where there's no need to speak ill of the dead because everyone in town already knows if the deceased was a jerk) and the police blotter. The latter can be addictive, eYen to outsiders. These items, often lifted intact from the dispassionate log of the sheriff's dispatcher, are the haik~s of Main Street: "Caller states that there is a 9-year~0Id boy out mowing the lawn next door and feels that is endangering the child in doing so when the mother is perfectly capable of doing it herself." Or: "Man calls to report wife went missing 3 months ago." .
The business models of these small-town 'papers are just as intriguing as the local news. In 2010, the National Newspaper Assn. provided some heartening survey statistics: More than
· three-quarters of respondents said they read most or all of a local newspaper every week. And a full 94% said they paid for their papers. .
And what of the Internet threat? Many of these small~town editors have learned a lesson from watching their big-city counterparts: Don't give it away. Many weeklies, from the Canadian Record in the Texas Panhandle to the Concrete Herald in Washington's Cascade Mountains, are charging for their Web content, and, because readers can't get that news anywhere else, they're willing to pay.
Meanwhile, some big-city journalists are finding a new life at smaller papers. After Denver's Rocky Mountain News folded, the paper's Washington correspondent, M.E. Sprengelmeyer, decided to buy a paper in the small town of Santa Rosa, N.M. He brought along a photographer and a political cartoonist as welL The result -a paper that is already winning awards and an editor who is exhausted but happy to be making a living in a beautiful place. "In Santa Rosa," he says, "the future of print is print."
I wouldn't be so bold as to predict the future, not in a media landscape that is constantly shifting. But when we engage in these discussions about how to "monetize" journalism, it's refreshing to remember a different kind of bottom line, one that lives in the hearts of weekly newspaper editors and reporters who keep churning out news for the corniest of reasons because their readers depend on it. .
Judy Muller, USC journalism professor Los Angeles Times

What happened to VMS, and what is the future for Media Monitors

2011-08-29T21:42:00.001-05:00

I think that they were overpriced, and under servicing their clients, with the advent of TV Eyes, Shadow TV, Critical Mention, NDS, and other products and services maturing, This allowed clients to do the same thing for themselves for less money. What is the future for the media monitoring industry? Not everything is ONLINE, and not everything needs to be online for public consumption, In the past Media monitoring service were worried about copyright, now they worry about free delivery from the stations websites. Metrics, and analytics are the frosting that keep the clients using the service that we as monitors provide. I agree, that VMS may have been the very best at this at one time for the major markets (Top 100), but frequently as request come Satellite Media Tours for the smaller markets, which are only available from regional service like magnoliaclips.com. We find that only about 60% of the news that has been aired is available online. This is generally true with the newspaper clipping service as well. The only way to get complete coverage is to have a service for each of the media outlets. Burrelle's/Luce and VMS excelled in this aspect. I suspect that Burrelle's/Luce will partner with some other company such as TV Eyes, or Shadow TV to provide TV media monitoring for their existing clients. As you mention "free", you also have to think of the time it takes to search for yourself, which is valuable as well. If having a service do this for you, or having an appliance such as a Snapstream box or a Tivo in house, saves you that time, then it is a premium. Many times these links online expire, and there is no way to archive these clips for later review and analysis. Additionally metrics and metadata are added to the reports provided by these service with also save PR professionals time and money when calculating ROI. So I guess my case is this, whether freely available over the internet vs having a product or service to do this for you, it is going to cost your either your time, or your money. With that PR Professionals must decide which is more valuable. VMS became too massive, and had a large infrastructure to maintain a national monitoring service too much overhead shrinking sales, and competition that could perform the same task more for less is what slayed the giant.

Magnolia Clipping Service Review - INFORMATION BUREAUS in Ridgeland, MS - BBB Business Review -

2011-04-18T13:40:00.000-05:00

Magnolia Clipping Service Review - INFORMATION BUREAUS in Ridgeland, MS - BBB Business Review -

Old Media Embraces New Media to Survive.

2011-04-13T21:57:00.008-05:00

Traditional Media is not making it in it's current form. In order to survive traditional media must adapt and revive it's strategy to new forms of social and consumer generated media.

As radio is losing listeners, and therefore advertisers, it is adapting by streaming media online and supplementing advertising with online ads. So the adage trading analog dollars for digital pennies is the finally coming true. The iPod had a lot to do with that, you no longer had to wait for the radio station to play the song that you wanted to hear, but you had it on demand straight from your digital device. Radio is dying. Streaming media everywhere, Sirius/XM Radio is coming with just about every car on the market, for at least one year. Pandora, Last.fm, and other streaming radio sources split up by numerous genres are taking over. Many with fewer ads, and some with pay models that allow ad free listening. Talk radio is the only radio format that seems to be translating very well to new media. With sponsors for podcasts, talk radio format has adapted into a new format we now call podcasts. They have exclusive the interview and behind the scenes coverage of the celebrities, politicians, and heads of companies that are available nowhere else. So Radio is making its way onto the web one way or another.

TV is on its last breath. Netflix, Hulu, Apple TV, Boxee, Roku, and Google TV are yet a few of the digital mob set out to kill traditional television. The traditional old media such as NBC, ABC, CBS, and FOX are losing ground to these new competitors. They are trying to strike deals with the newcomers but generally they are just to greedy to give up the dollars that they can get from their old business models. Local News which has always been a little on the lower end and lower budget as the market rank got lower are struggling even harder now to find a mix of online and on-air medium that will benefit them monetarily. The car salesmen and car wreck lawyers, and whatever other local businesses that can afford to advertise during the local news are now competing with cellular carries and travel companies for your time, which is the real commodity in the age of information overload.

Magazines are on life support. iPad apps that have the look and the feel of a regular print magazine. Glossy magazines bought on newsstands are combining. For Instance CondéNast took away operations and maintenance of its individual magazine websites from CondéNast. Since then, sites tied to magazines like Glamour, Vanity Fair and Portfolio were run separately from CondéNast the latter oversaw Wired Digital along with portals like Concierge.com and Epicurious.com. Obviously seeing that printing pulp was no longer as profitable as just publishing online. With the iPad and other tablets emerging, they are just as glossy, but much cheaper to produce.

Newspapers are dead. Really? Doom and gloom makes good headlines but the media is healthier than you might think. Yes they are making it just fine. The digital models of advertising are working, and fine tuning the pay walls are just the beginning of the transformation. The current pay wall models are too complicated to work smoothly and efficiently, but eventually as soon as they can solve the micro payment problem, supplemented by ad views, then they will begin to become a whole new animal. Really the big winners int he print game are the weekly papers. They are actually growing. Local content is now so exclusive, that people are willing to subscribe to both digital copy and a Print copy. Larger papers are just regurgitating reposting AP stories that you have already read on aggregator sites like yahoo or Google news.

Traditional media outlets have embraced new media just in time to stop their freefall. The truth be told, twitter is the fastest media outlet found anywhere in the world, excluding the fail whale appearance. For instance Celebrity deaths, foreign revolts, and earthquake news is reported so fast on twitter that CNN, HLN, MSNBC, and FOX NEWS are just repeating tweets from two hours before. With all of the changes that are now taking place with media it takes a savvy person, and smart people to monitor and make sure that you know what you need to know about what is being said about your company online and in traditional media forms. As in the past there is no one type of media is going to be the messenger for all of the relevant news for you. Multiple forms of media are needed to deliver the news and monitoring these media sources requires outsourcing this to companies such as magnoliaclips.com to make your job easier. Magnolia Clipping and Broadcast Monitoring Services does monitor multiple media monitoring - Print - TV - Radio - Internet - Blogs - Social Media - Media Analysis-Measurement! The goal is to transform this data into information & information into insight.

Local Sites Going to Facebook only

2011-04-12T21:53:00.000-05:00

http://blog.businesswire.com/2011/04/11/local-news-sites-going-facebook-only-press-releases-need-local-hook-to-be-utilized/

Multiple services are needed to follow all of the media.

2011-04-11T09:16:00.008-05:00

Why Monitoring the Media is getting harder as the types of media are segmenting. With Television, and Radio, Traditional media monitoring services are substantial resources to follow "Old Media". Traditional media monitoring services can follow TV, and Radio, and Newsprint just as well as any other service. These services are usually a regional service that provides service in that part of the country. Regional Service CANNOT be overlooked as they have the most comprehensive list of media that is covered for that area. They are have Hyper-local coverage containing weekly papers, local newscast and local radio coverage that has a very limited reach. So if you are tracking something for that community and need to know the impression that the media is giving in that community, then that is your best shot at getting ALL of the coverage that is available.

So with the advent of twitter and Facebook and many other blogging services, RSS is now becoming a real tool to monitor what can be said in the internet world of media. Google alerts is great to get a huge number of hits about a generic topic, but if you are a State Hospital Association for instance, then the number of hits that are found is intimidating. There are too many hits that are false, and Google alerts does not allow you to track these hits with a limited geography of where they originated.

A combination of traditional media monitoring services, and new media monitoring service, or Traditional monitoring services that now offer internet monitoring is the way to go. You will find that there is some overlap from the printed edition of the newspaper and the online version of the newspaper, but only by about 20%. There are many ads that never make it online and there are many article and blog post that never make it to print. Advertising is a whole different ballgame when you are talking about internet vs print.

Solution: A multifaceted approach for media monitoring is needed in order to monitor everything. You will need to use a Traditional Clipping Service, that can provide clips online in a digital format, Broadcast Monitoring Service that can provide online stats and preview of those clips found, and a Internet Media Monitoring service that is versed in RSS and Feeds and can help you set up alerts for yourself to monitor. Google alerts if good if you have $0 budget, but you will spend more time weeding out false hits and the likelihood of missing something is far greater than if you use a professional service.

Please contact me if you wish to discuss this in any further detail. you can find all of my contact information just about anywhere on the web. I am VIDEODRED or Dred Porter all over the internet. Full Disclosure I own and operate a monitoring service, but we are regional in nature and If I can not provide service for you I will tell you straight up, and can refer you to possible contacts that may be able to help from the national association NACPCS (North American Conference of Press Clipping Bureaus) nacpcs.com

Dred P. Porter, Jr.
Magnolia Clipping and Broadcast Monitoring Service
298Commerce Park Dr. Suite A
Ridgeland, MS 39157-2237
dredporterjr@magnoliaclips.com
videodred@gmail.com
Office - 601-856-0911
Cell - 601-946-1207
Google Voice - 601-790-0417
http://www.facebook.com/dredporterjr/
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http://www.linkedin.com/in/dredporter
http://www.magnoliaclips.com/ - Magnolia Clips Website
http://67.214.99.203/magnoliamonitoringvideo/- Magnolia Portal Demo Video

Historical Clipping Services

2011-04-05T12:50:00.002-05:00

Check out this post found at http://w5ran.com
Clippings

These types of services have been around for over 150 years, as good as Google is and as comprehensive as the searches can be, not all of the information that is printed in the newspaper can be found online. A typical example of this is advertisements. Hospitals continue to advertise in the hard copy of the newspaper. So to track these advertisements a newspaper clipping service is necessary to gather all of the media from the print version of the newspaper. Press Clipping Services continue to thrive as online media differs from traditional print media by more that 80%.

Here is a list of all of the Newspaper Clipping Services that continue to operate and belong to an organization called the NACPCS http://www.nacpcs.com

There are additional services run by The Associated Press, and other state press association, all over the country.

Justify your PR Existence!

2010-07-28T08:59:00.005-05:00

As a PR professional you must show your client that you are doing a good job. One way to justify your existence is to measure the results generated by your press releases, TV placements, and Internet articles. What is the best way to monitor and measure these hits. Yes you could do this yourself and all of the papers that you have sent a press release, use "Google Alerts", and watch check the TV news each night to see what aired, or was published. A better and more effective and efficient way do do this is to hire a media monitoring company to do this for you. Lets break each portion of the media down and examine exactly what can be measured.

Print Media:
In print specifically referring to daily and weekly newspapers, and monthly magazines, you can measure the article count, the circulation, the frequency, and the media value. To measure the count is easy enough, clipping services read All of the papers in a specific coverage area, and search for articles that mention your topics, then send them to you either hard copy or convert them digitally. Then, you must have all of the information about each publisher ready and available when you have an article printed. Next you must know whether that paper is a daily, weekly, bi-monthly, or monthly paper or magazine and tally that. Then count the circulation of each of those articles. Press Clipping Services gather this information regularly through media buyers, and get the national rate from each publication that they read. The circulation can often be found online, but may not always be up to date. Most modern clipping services use sophisticated bar coding and tracking systems for counting and measuring clippings count, circulation, and frequency. The hardest portion of this measurement is the Media Value. To calculate the media value for an individual article you mus know the rate and the length in column inches of the article. if you multiply that you get the Media Value. Clipping Services usually have a running tally of clippings and add them to a spread sheet, then at the end of the time period, a count if performed and a report is generated.

Television News:
Television News is similar to Print media in the fact that you can calculate media value, and obtain audience ratings through companies like Nielsen's. Media Monitoring services record the closed captions of each newscast and run queries in a database against those entries. Generated is a report that includes Audience ratings. Next is the 30 second ad value, which is used to calculate the real media value and thereby create the Publicity value too. The calculated media value takes into account the length of the video news clip and multiplies it times the 30 second ad rate generating a value which equals the advertising equivalency value. To get the Publicity value that A.E.V. is multiplied times the PRSA multiplier of x3, x5, or x7 depending upon the placement within the newscast. Some more advanced systems allow you to even assign a Tone (positive, negative or neutral) and Prominence (mention, feature, or focus)to each story. The raw data from these reports can be used in a variety of ways to display your effectiveness in diverting or spinning a story in the right direction.

Internet News:
There are a few aspects of internet news that will determine whether or not you wish to count them. Blogs for instance, is that counted as real journalism or not? You must consider the source, but you must keep in mind that a blog journalistic or not must still be counted and does have some influence, therefore you need to measure that. Google Alerts can do this, but it only crawls sites once a day at best. Media monitoring service have bots that crawl specific media outlets websites such as newspapers, magazines, tv stations, radio stations, aggregators, and online only, and blogs. The major goal of this is to count these stories. Using a media monitoring service to do this is the most effective way to do so since they have the search expertise and resources to pool all of the data into one aggregated searchable reportable source. Adding additional values to Internet stories is difficult. You can do a word count and count the "in-links" or pages that link back to that page or article. Anything other than that would require additional information from websites like Alexa.com or Google analytics.

Now that you have measured all of this data taking it and reporting it back to you boss, the board of directors, or the public affairs committee, is the next step. You will need to generate reports that back up the facts, and report to show that you have sent press releases to X number of sources and Y number of sources picked up the story, showing the total number of stories, audience/circulation, media value, and column inches/runtime/wordcount. A good media campaign should have a goal, and these measured results help to prove that goal was met.

NACPCS.com is now live!

2010-04-13T14:29:00.000-05:00

A Brief History

Press clipping service in the United States can be traced back to the late 1800?s in New York City. With the growing number of newspapers, it was difficult for anyone to keep up with all the news about their company. So the idea was born. Get subscriptions to as many newspapers as you can, read them for news that pertained to your clients and send them the newspaper clippings.

The industry, while always a specialized business, was even featured in a popular novel, ?A Tree Grows in Brooklyn.? In that book, one of the main characters talks about the challenges of her job in a New York City press clipping service.

As American business grew and newspapers flourished in the 1900?s, so did the need for press clipping services. Clients? focus became more national in scope, and so more newspapers had to be monitored. In the 1940?s magazine coverage was added and 30 years later, press clipping services began monitoring television news stations upon our client’s request.

Press clipping services have evolved into media monitoring services which monitor and analyze every type of media: daily newspapers, non-daily newspapers, magazines, trade journals, television and radio news as well as the internet.

Today there are media monitoring companies which provide broad national service and many who specialize in regional or state coverage. And media monitoring companies have responded to the growth of on-line newspapers by offering coverage of the internet.

People are Still Necessary to Provide the Best Media Monitoring

2010-01-21T22:13:00.005-06:00

ALTHOUGH THE CLIPPING SERVICES HAVE UNDOUBTEDLY MADE A GREAT PROGRESS SINCE THE TIME WHEN ARTICLES WERE CUT OUT FROM THE PAPERS WITH SCISSORS, CLIPPING IS STILL JUST PARTLY DONE BY SOFTWARE AND TECHNOLOGY. GOOD SOFTWARE AND STATE-OF-ART EQUIPMENT ARE A VITAL PART OF CLIPPING SERVICES TODAY, BUT IN THE SELECTION OF RELEVANT CLIPPINGS, PEOPLE STILL HAVE THE LAST SAY.

At one of the conferences organized by FIBEP, an international association of media monitoring bureaus, one of the delegates expressed his concern about the increasing number of internet search engines and their complexity, as well as an increasing number of media that, apart from their printed edition, also have an online edition.
However, what seems to be a potentially dangerous area for clipping agencies is, in fact, an advantage. An increasing number of media and their availability
online means that it has become a lot harder to find the right information and that there is an increased need for a professional service in selecting the abundance of information.
Selection of information is the part in which software, no matter how good it is, still can’t entirely replace people. Nobody can deny the important role that technology plays in media monitoring and information processing. That role includes a
whole spectrum of functions: from the selection of clippings to generation of clipping reports, as well as a variety of value-added services such as the generation of different statistical reports, online clipping delivery etc. Clipping process consists of several important stages, and the first one is, of course, to define topics and key words. Key words tracking is usually not a problem, but topic
monitoring is a bigger challenge, especially in the case of general topics such as news from tourism, legislature etc. For example, an article wholly about, let’s say, a visit of a state official to an institution or company can have a sentence or two containing very important information for a client. There are countless examples illustrating how hard it is sometimes to assess if an article is important for a client or not. The next stage in the clipping process is the input of data into the database. In this stage it is necessary to type in basic information about every clipping.

Media Analysis more than just another tool in the belt.

2010-01-21T21:31:00.008-06:00

If you want to be successful in THE 21ST century, certanly the most important predisposition is to have an accurate and timely information. It is important to know if you APPEAR in the media and in what context. Not knowing the situation can reflect on your reputation and your business. Apart from all kinds of officials and artists WHO MAKE A LIVING ON their reputation, today it is also true for business subjects companies and brands). Influence is measured by how far someone’s message penetrates.

GATHERING AND EVALUATION OF MEDIA CONTENT
Magnolia Clipping Service has long-time experience in monitoring and analysis of media reports in Mississippi. We are a member of NACPCS (North American Conference of Press Clipping Services). The membership enables us to exchange experience, improve our work and keep pace with the newest trends. The basis of media analysis is coverage, collection of media reports clipping during a certain time period.
There are two basic functions of analysis to describe and to explain. An analysis report written in an understandable and clear way shows the quantity and quality of media presence. For this we use precisely defined and relevant variables. All analysis reports are always tailor made for our clients.

MEDIA LIST
Press clipping’s media lists are created according to the following criteria: readership ratings / viewer ratings / listener ratings, demographic reach,
relevance and quality of some media based on their specific coverage. Those are:
ECONOMY, POLITICS AND SOCIETY, QUALITY OF LIFE, CHILDREN AND FAMILY, LIFE STYLE, SOCIAL EVENTS, IT, AUTO, & SPORTS.
This is important to know when choosing a type and dynamics of an analysis (Simple, Advanced, Comparative, Qualitative, Qualitative etc.) Media lists are updated regularly adding newly launched media or removing the ones that ceased to exist. The media lists are also updated taking into consideration changes in the broadcast
media. We keep an eye on the changes of the media reach (figures pertaining to the consummation and demographic data).

Magnolia Launches Internet Monitoring

2009-04-27T12:23:00.003-05:00

Ridgeland, MS, April 25 -- Magnolia, the leading media intelligence provider, announces the launch of its Internet broadcast monitoring service.
Whilst Magnolia has monitored and analyzed the impact of print and broadcast media coverage on behalf of leading corporate, financial, PR and public sector clients for a number of years, the company is now able to seamlessly integrate Internet content into its range of monitoring and analysis services.
Commenting on the service, Dred Porter, Managing Director at Magnolia said "We have responded to client demand for a service that is fast, accurate and delivered in a simple to use format. Because the impact of Internet news can be immediate, we update our database hourly."
Magnolia has developed a proprietary system based on search technology that searches Internet and Blogs, effectively in real time. "This allows us to create a searchable database from which our searches to extract and assess content relevant to our clients' requirements," says Porter.
Internet news content is delivered via email alert and available alongside other media coverage via the Magnolia Media Portal that allows clients to carry out a range of activities including the creation of coverage and analysis reports, and historical searches by media type, coverage area or keyword.
As well as covering all local newspaper and TV websites, and blogs, Magnolia Monitors ALL major national and regional television and radio stations, the service is unique in having Hyper Local coverage so end-users can access all of the content available. Magnolia's Analysis Products can now contrast the impact of broadcast coverage against other media channels including Print and Internet Sources to help focus PR activity.

Note to Editors:
Magnolia is the leading provider of media intelligence services in Mississippi and the Southeast, providing press, online, broadcast and social media monitoring, media analysis and forward planning services to support PR and external communications activity. Magnolia is based in the Ridgeland, and retained by many corporate, financial, PR, charity and government clients.

For further information, contact: Dred Porter, Jr. Marketing Director, Magnolia (601) 856-0911 Dredporterjr@magnoliaclips.com 298 Commerce Park Dr. Suite A Ridgeland, MS 39157 www.magnoliaclips.com

Media Monitoring Service = Definition

2009-03-27T09:07:00.000-05:00

Media monitoring service

A media monitoring service provides clients with documentation, analysis, or copies of media content of interest to the clients. Services tend to specialize by media type or content type. For example, some services monitor news and public affairs content while others monitor advertising, sports sponsorships, product placement, video or audio news releases, use of copyrighted video or audio, infomercials, "watermarked" video/audio, and even billboards.
Such services hold, or have held, various names - changing over time as new forms of media are created. Alternative names for such services include:

Press/media cutting agency/service
Press/media clipping agency/service

In the past, the mass media consisted almost solely of printed matter, so monitoring the press was the chief activity of such agencies. But with radio, television and the Internet now providing output of interest to their clients the services have expanded their activities.

Typically, a client (either an individual or an organization - such as a charity or corporation) approaches a media monitoring service to keep track of what is being said about them, their competitors, or other topics of interest.

An author has a book published and has a strong interest in tracking how well the book is received by critics. The media monitoring service will have a method by which they extract any information about the author and their book from newly printed magazines, radio programs, television programs and so on.

The author will receive a printed bundle of clippings, i.e., the bits of the magazines and newspapers relating to them and their book. They may also receive recordings of any radio reviews, television programs and so on, in which they are featured.

In the past the services relied on employing people to read through printed matter and physically cut out relevant articles. With the vast amount of publications on offer now some services use scanning equipment with optical character recognition to automate this task to some degree.

Television news monitoring companies, especially in the United States, capture and index closed captioning text and search it for client references. Some TV monitoring companies still employ human monitors who review and abstract program content.

Online media monitoring services utilize automated software called spiders or robots (bots) to automatically monitor the content of online news sources including newspapers, magazines, trade journals, TV station and news syndication services.

The International Association of Broadcast Monitoring (IABM) is a world-wide trade association made up of news retrieval services which record, monitor and archive broadcast news sources including television, radio and internet. It acts as a "clearinghouse" or "forum" for discussion on topics of collective concerns and acts as a united voice for the news monitoring industry. Members of IABM subscribe to a code of ethics for broadcast news monitors.

FIBEP (Federation Internationale des Bureaux d’Extraits de Presse/International Federation of the Press Clipping Services) is the most important professional organization in the media monitoring field. The organization was established in 1953 in Paris, and, at present, has 92 members from 43 countries all over the world. Every 18 months, the members of FIBEP members organize a three-day FIBEP-Congress. In work groups, workshops, reports and discussion circles, members discuss the latest trends in the market.

Some people can argue that Google News provides a media monitoring service by allowing queries on the number of times a keyword has been mentioned in thousands of publications, based on the publications' websites. However, specialized services will very often provide a much more reliable service based on trusted publications and human reading.

Starting in 2005 companies like Global News Intelligence began using Java based artifical intelligence to automate the process of coding clipped content for tone and sentiment. This emerging technology is often referred to as media meta analysis. Key technological differentation to clip/cut only services is instant visualization media tone and sentiment without requiring the user to review content.

From Wikipedia, the free encyclopedia

Media Monitoring for the Media (Resume Tapes)

2009-03-11T13:54:00.002-05:00

A valuable resource for the reporter is the archives of the News Media Monitoring Industry. When a reporter is looking to collect video of themselves to put together a resume tape to move up the ladder in the media warld they can quickly turn to the www.magnoliaclips.com or any other media monitoring service to provide video clips of their work. Many times this is a free service provided to the reporters provided that they will refer individuals back to them for obtaining copies of clips. A good friend of mine Duane Regehr was just featured in an article from http://www.nuestra-comunidad.org/?p=983 IT is a very interesting article about how the environment in the News Media is changing rapidly even in the newsroom.

Utilizing Media and Media Monitoring Services in the Legal Atmosphere

2009-03-10T17:13:00.000-05:00

Utilizing Media and Media Monitoring Services in the Legal Atmosphere

In The Beginning
In order to know where we are going we have to understand where we have been.
Old Days Old Ways At Home Manual searching
High school Grandfather reading at night at home
Mrs. Godwin with the Godwin Group Bama my Great Grandmother’s Friend
Four Quadrants of News Print Internet Television and Radio
Two Offices over 30 employees
Newspaper Clipping Today
The industry has come a long way
Modern techniques
2 southern states
Index Cards Out
Computers in
Reference Identify Account
Over 1 year to train a reader
Bar coding
Demographics
Circulation statistics and reports
Clip Analysis
Clips on disc
Regular hard Copy Newspaper clippings
Tracking Press Releases
Clients Legal
Unknown to them or their organization
You Missed it…. Once its gone its gone
Baptist hospital administration
Previous media response
Media Training How to handle the media better (what to say what not to say)
Innovators… the first clipping service in the 80s to become computerized.
NACPCS
FIBEP
Olfa Mats and circular razor blades
Internet Monitoring
Internet publications
Nationally
Specific internet sites
Publications with internet sites not the same as the hard copy newspaper
Different version, revised versions, abbreviated versions, less detailed information
Pro faster con Less info
Clips on disc
Searchable
Permanent archive
Easy to share
print email fax sort
Blue Cross Blue Shield
Kidzone to kids
Ageless heroes
Insurance related topics
Disasters
MS Department of insurance topics

Broadcast Monitoring
VCR Betamax to VHS to VCR
Manual logging, meaning someone would have to watch ever minute of every newscast and manually summarize or transcribe each newsstory into a database
Client asking for total Media Monitoring
Print mentions mixed in with Television and Radio Monitoring
Want to come to one source for all media needs
Then manually / Now international automated closed captioned. Digital recorded internet uploads instant views multiple servers
IABM
All stations in Mississippi and Alabama 24/7 news 210 markets in the use nearly more than 2500 local channels over 100 cable stations across the US.
Specialty recordings
News Entertainment Morning show
News Content
MS Outdoors
MS Roads

Television Stations refer callers to us,
We also act as the Television Stations backup
Subpoenas
Trick of the trade, it is cheaper before the subpoena call first before issuing a subpoena

File manipulation
Upload raw data to a local database as well as a central server on the internet backbone.
Searchable 2 second searches

Board of Directors of the organization that run this data sharing
IABM FIBEP NACPCS
Clips available on the internet, can not store them, nto DVD quality
DVD klilled VHS

Delivery
Reporting
Searching
Daily multiple Daily delivery
Daily Summery
AM from Same Day
PM from night before

Reports acts as a menu from which to choose clips
From none to all
Some representative clips
Build clients master reels some go back to 1992
Same day or Overnight delivery on DVD all of our markets.
We record everything whether we know you need it or not.
Permanent archive for Jackson market.
An archive is an investment for us.
We have clients that are law firms all over the country

Special Analysis Built
Confidential
For instance we knew the people running for public office long before they even announced themselves.

Special Searches
Hard and expensive
Ongoing searches
Easy sharing of files over the internet.
Order Extra DVD’s for archives or discovery

Send clips in high resolution or portable low resolution for blackberry’s and PDA devices

Media Analysis
Sample Reports
Katrina
Killen Trial
Horton Tobacco Trial

Crisis management
Trail Wrecks
Fish Kills
Employees interviewed by the media

Radio Monitoring
For long periods of time without being there to flip the cassette tape over we would then record in 6 hour mode on the audio only on VHS tape. Now we use computers to record multiple stations at once, the trouble is what to record, and when. The next issue is an old one, how to get what was said on the radio into a digital text searchable format. (still a troublesome issue today) we now monitor statewide several networks reaching into all 82 counties of Mississippi.

Current State of the Media Monitoring in the U.S.

2009-01-30T13:01:00.004-06:00

This is a Linkedin answer that I found which represents the current state of the Media monitoring in the U.S.

http://www.linkedin.com/answers/marketing-sales/public-relations/MAR_PRR/387436-11951464?searchIdx=6&sik=1233341784144&goback=.asr_1_1233341784144

How to gather media coverage

It seems to be getting harder and harder to gather media coverage these days. I used to pay a lot for Bacons or Burelles and the coverage was pretty good but not very timely. Google searches bring up thousands of hits to search through, but still doesn't catch all of it. Lexis/Nexis only gets a fraction of it and Google News is useless because it is so sparse. I've looked at several online services but most use Lexis/Nexis as a basis. What solutions others are finding useful, especially in the technology space. No vendor sales pitches please. I would really like to hear from end users who have found a great tool or series of tools.
Thanks

Robin: This is a very good and timely question. There has been a fragmentation of the news monitoring industry, in some regards. There has also been a "refocus" of sorts for the larger monitoring companies. The hard question, for you, becomes, "what do you want to do?" If you need comprehensive press clipping service, then you need to work with a true press clipping service...on-line monitoring will not suffice. If you need to know what truly aired on TV and radio, then you need a real broadcast monitoring service, not a firm that monitors broadcast media websites (much of what is posted never airs and vice-verse). If you need to track the internet, then you're going to want a solution that can target your stories AND filter the results so you get valuable information.

Beyond the news tracking components mentioned above, you'll also need to decide if you have the need or budget for media contact management/releasing and media analysis. The first component will more effectively help you get your story out. The analysis service will let you correlate your results to your effort, plus definitively show the value and impact of your media results.

Our company specializes in providing these solutions. Bacon's (now Cision) and Burrelle's/Luce both have very good services as well. Beyond the companies I've mentioned you have a great number of services that specialize in one or two components mentioned above. If I can assist you, or if you'd like to speak with someone in my office, feel free to call.

Good luck.

Todd Murphy

Todd Murphy is a good friend, and the big man at Universal Information Services in Omaha, NE

Media Monitoring Traditional vs New Media the rule of 40-40

2009-01-27T12:41:00.003-06:00

It is the Rule of 40-40… 40 % of the papers in Mississippi have websites that are updated regularly, of that 40% they only include 40% of the content. Now this is an average, and as we papers progress there are more and more websites for newspapers. But the newspapers are protecting their content & subscription base from the web by not publishing everything that they have so that they will retain some of their subscribers.

40% of 40% is 16% ---------So only 16% of what is published actually makes it to the web.

The methodology that I used to get these numbers was taking a single newspaper and clipping every article out of the paper and searching for those articles on the website.

I automatically excluded ads (Advertisements are completely different on the internet than they are in print)
I automatically excluded AP stories (Associated Press stories can be included on website, but the paper must pay for those stories to run there -
I automatically excluded classifieds (Classifieds are different that what is on the internet, and frankly classified revenues are going down the tubes since the advent of craigslist and eBay)
I included what was left, original articles, sports news, TV listings, entertainment and Calendars from that paper only are an average only 40%. Realistically the hard news is only about 20% of the paper’s original content.

I have not done such studies with TV and Radio websites but they have to be much lower than print. So in a sales call or a reply to a blog posting, I respond with the following. This is a typical explanation for why marketers and PR professionals need to include newspaper clipping & broadcast monitoring services in their tool belt in addition to Google / Yahoo alerts and other online monitoring services. But know you as well as I do that perception of what the client’s needs are different from reality.

Actually Google only monitors and indexes about 4500 news sites with Google alerts. The reality of matter is that as the newspaper industry is fighting with how to create revenue and fighting the online new media threat they are actually holding back many of the stories from their websites. The truth of the matter is that not every newspaper has a website with content it is actually about 40% but growing of that 40% they only post 40% of the content. You must exclude AP stories, ads, classifieds, and most sports stories. So 40% of 40% is 16. 16% of what is printed actually makes it to the paper. The same is true with TV sites as well, but even less of the coverage is on the web. Radio stations mostly have promotions and contest and virtually no news content. Twitter is easy to monitor but not understood by 85% of the population. You do the math. Is an online monitoring service with FREE tools going to compare with media research professionals that actually know the news. I don’t think so. Check out http://newsmediamonitoring.blogspot.com or http://www.magnoliaclips.com for more in-depth information about this topic.

News Article about my Company

2009-01-06T13:42:00.001-06:00

FindArticles - Magnolia Clipping: scissors, glue sticks--and cutting-edge tech
Mississippi Business Journal, The, Mar 17, 2008, by Northway, Wally

Fundamental shift in Media Monitoring

2008-04-16T12:55:00.001-05:00

As communication in our world becomes more and more depend on computers to transmit messages, there is a shift in communications. The way that we get our news from the Main Stream Media (CNN, FOX NEWS, HLN, ABC, NBC, CBS, and NPR) and Daily and Weekly Newspapers is moving towards the online world. Like most people the first thing that they do at the office in the morning, is check email, and open up a browser. On this browser page whether it be Yahoo, MSN, iGoogle, or another, the news is one of the first things that they read.

As a Media Monitor, this directly affects my business. My company will have to adapt and shift the paradigm from monitoring traditional media to monitoring online media, blogs, RSS feeds, Newspaper and Television Websites. That is not to say that there is no need for traditional media. People are tactile creatures, we like to touch the newspaper turn the pages, flip them over. There is a sense of accomplishment once you have read the entire newspaper. Sure there is Wifi at the coffee shop, and news websites, and Amazon’s kindle, but the fact remains that newspaper are still printing papers. Not all of this content is online, therefore how will you monitor this? With a traditional newspaper clipping service that is how. Magnolia Clipping Service as been around for nearly 70 years, that is before TV news, which my great grandmother was worried about way back when. Nothing is going to change the fact that people still want newspapers, and that the Local 6 PM newscast will remain indispensable at least not in the near future. TV website have some of the content on the website, but usually it is only the package that they post, not all of the segments from the 5, 6, 10, and the two hours of AM shows. One thing that will not go away are the ratings from the TV, PR professionals will still need to track it, measure it, and make sure that they can count that towards their ROI stats for the PR campaign.

Currently there is a thrust of companies to try to get into blogging, and trying for find their place in the blogosphere, and again, this does not mean that they will not need to also follow the old ways too. This will be a gradual transition, as people and companies have different learning curves for the Social Media.

As always I welcome any comments you may have on this topic.

Is there a Print Monitoring Alernative?

2008-04-15T09:24:00.011-05:00

Recently a colleague post an interesting question to which I do have an answer. "Is there and alternative to Cision or Burrelle's for National Print Media Monitorig Service?"

The short answer is Yes & No. Let me quickly try an explain the current climate in the print news monitoring. You have Cision which does nation, but not all papers, only large markets, or only dailies, and key weeklies. Similarly you have Burelle's which also the same thing, in addition they have teamed up with the publishers and now get something that is not quite an Internet feed, and not quite the same as the printed article... it is something different. Then you have the small independent clipping bureaus like me, Magnolia Clipping Service (magnoliaclips.com), Universal Information, and Louisiana News Clips. Yes we can somewhat fulfill a national order through the network, but Burelle's owns some of the state clipping services, like Minnesota, and a few others. Then you have states that do not have an independent clipping service. These states like Tennessee, have press association that have internal clipping services. The problem with those services are that they do not read all of the papers, only the papers that belong to the press association. So technically through a network of press clipping services you could place your order with each. By doing this you would get the most thorough coverage currently available. Then you would then have to have the compile those clips once sent to you. Since there are a number of services, the quality, cost, and service levels would differ from one company to another.

The alternative to print monitoring, is a digital online internet news monitoring service. Vocus, Cyberalert, Custom-Scoop, and Meltwater excel at getting the online clips from newspaper and TV websites. What they miss, and fail to disclose is that not everything is on the internet. Last time I checked in early 2007, only 40% of the papers in my market had websites. When I compared the actual content from the paper, less that 40% of the content made the websites. As important and easy to use as these services are there is huge amount of print that is being missed from these services.

Regarding a traditional media strategy in the Web 2.0 World

2008-04-12T17:16:00.001-05:00

I recently read an post on Kevin Bondelli's blog, and was prompted with these ideas.

I will have to preface this by stating that I own a newspaper clipping service. One thing that PR Professionals should realize, is that everything is not on the internet.

Anyone interested in finding out everything about a particular media campaign should already be aware of this. Next, everything realize that not every reads blogs and even knows what an RSS feed is. Now we get to content. As a newspaper clipping service, and broadcast monitoring service, I am keenly aware of what content from the traditional sources are available on the internet. I did a study about 8 months ago. Every newspaper that I subscribe to as a clipping service does not have a website. Less than 40% of the papers have websites. Some have full content, and others have a simple pamphlet page, or a subscription sign up page. So for one week, I clipped every article out of the major paper, in Mississippi, then compared the clips to what I could find online. I found less than 40% of the content from the papers actually made it to the internet. Some of the things that are in the paper but not on the internet, are advertisements, sports box scores, classified ads, obituaries, AP stories, and a few other things.

Next television, and radio are again not on the internet. While every television station that provides it own news content does have a website, not all of the content makes it onto the internet. The top stories are just about all that makes the cut. Radio stations will have a website most of the time, but you will be hard pressed to find a radio station that stores the news as podcast or even less that have a text feed of their news. So all of that being said, PR professionals will continue to need some one to read the newspapers, watch and log the TV news, and Radio until they are completely gone. (a very long time from now) One other critical thing to mention is how to effectively measure the audience, ad rates, and publicity values. This is simple enough in
traditional media, but can be costly. If this left to monitoring service or a clipping service, which do these things everyday, you can save a bundle by utilizing their resources. I admit that the online world is growing a lot and web 2.0 is becoming the new way to distribute press releases, and make an impression on the new media.

To address a few of the other things in this article Google alerts, and RSS feeds. Google alerts are often as many as 10 days late on indexing. Google alerts also have no boolean search syntax. This means there is not way to get a specific phrase without having to get all of the rest of the just that goes along with those keywords. Typically only 1 in 5 hits on Google Alerts will be the results from your press release. RSS feeds are not available for every news source on the internet. Again with this you must wade through the junk to get to the relevant material. To effectively monitor the media you must monitor all forms of media, Print, TV, Radio, Internet, and Web 2.o social or conversational media.

Traditional monitoring services like magnoliaclips.com can get most of if not all of the materials that you are looking for. By getting this from a one stop shop you save significantly, rather than having to pay 5 different service.

Twitter and Business Development; What I have learned in a two week twitter trial

2008-04-11T13:19:00.001-05:00

Twitter and Business Development
In merely a week using twitter, I went mad following people, by doing a search for “PR”, “Public Relations”, “Media Relations”, and “Media Monitoring”. Typically when you follow someone they follow you. I have found that 2 out of 5 people I follow started following me. This is a good thing since the message I wanted to send was targeted specifically to an audience that has a need for monitoring service. Without being to self promotion, I posed questions to my twitter followers such as,
“Are you happy with your traditional media monitoring services?”
“Do you wish that there was an alternative your current service provider?”
“What is the best new product that Media Monitoring services have introduced recently?”
“Have you found that the measurements of media monitoring service to be accurate?”
“If you could change the way media monitoring services work, what would you change, how and why?”
There were a few other question, but most of the responses I got the best results from were questions. I also threw out there a few things that were more like pitches. Most people did not respond to that. I believe that the best way to engage the twitter community is to participate in the conversation. Asking who they use, why, what is good or bad about them.

Most people in the twitter community want to believe that online is the only thing out there and that traditional media no longer exists, or has become irrelevant. This is not the case. Statistics that I have found are that only 8% of people in the U.S. are actively engaged in Conversational Media. By far the audiences are still going to traditional sources, Newspapers, Television, and Radio for news. That being said the online communities and social networking sites are growing, and building a momentum. Social Networking Sites like Facebook, and LinkedIn are good for measuring your sphere of influence, and creating a social graph of people you know and who know you, through how many degrees. I will admit that the mainstream media sources are now referring back to online sources more and more. Nielsen’s ratings show higher numbers than online communities.

When attempting to use twitter to get people’s attention, you have to be subtle, not to “in your face” about marketing your product. If you are then you just become a spammer, another used car salesman, another furniture store with a crazy gimmick. Twitter is a wonderful means to grab the attention of a specific market. People who are using twitter have several attributes that many real world people do not have, but the twitterverse has to cross over into the real world somewhere.
They are aware of new technology
They know how to use this technology
They are willing to try new things
They know that they “the people” are the influencers now
They are aware that their words DO have an impact on others thoughts, behaviors, and attitudes

The main thing to remember is that it is a two way conversation. Pitches, and traditional sales techniques do not work in the conventional sense, but some of the traditional sales techniques can be altered, and then they become a real force. It is more about the art of conversation, a way to steer your audience, or your listeners into wanting to know more. In many ways it is good speech writing, or good written salesmanship that creates curiosity. You have to believe in the product or service that you are selling. You have to be willing to share what you know about your area of expertise in order to win people over. Twitter does not get you more business, it is the proper use of twitter and tying that into a blog, by the use of link bait that gets traffic, readers, and more eyeballs on you material that is the driving for of twitter in the business world.

What is a Clipping Service?

2008-04-08T10:19:00.003-05:00

Extract: "A clipping service is a “tool”, much like your computer or calculator or cell phone, for the express purpose of gathering business intelligence. To be effective, the clipping service must provide an individually tailored service to search out the precise information you need. We have no “stock” orders because what you need to know is unique to your organization. "

Public Relations professional need to measure their effectivness by gathering clippings from the media outlets to whom they have sent press releases. The purpose would be to see if they have covered the story as they wanted, if they message of the press release was clearly communicated, and to measure the value of the earned media. The value can be qualtified, by measuring the column inches, then calculating the media value by multiplying it by the national advertising rate for that paper. Many PR Pros also use a multiplier to determine a publicity value for those clips, which is more art than science.

Where does Social Media fit into the daily business activities of Traditional Media?

2008-04-07T13:41:00.015-05:00

Social Media & Traditional Media collision inevitable!

This is a question that many people are blogging about, there are discussion all over the Internet trying to figure out how the corporate world will change once people "get it". In Valarie Maltoni's Blog she displayed this image. It is an excellent visual demonstration of how the communication will transform from dissemination information from the few to the many, to the many to the many. Media will change for sure. This has been demonstrated over and over again.

First there was the printing press, which was an easy way to duplicate the same news information many time. It came from one source, and was distributed to many readers. The along came radio, now instead of having to purchase something new everyday you could make one purchase and get all the news still from one or more sources. The radio gave you a choice of how to get your news. Eventually Television made it onto the scene. The traditional "BIG 3" networks had cornered the market for news. Again the news came from a few sources, and had further reach, and spread throughout the the country by the creation of affiliates. This has pretty much remained the same for about 60 years. Sure there have been upgrade, like cable, and Satellite TV, but this remained news from above. Now we are almost current. Now the 400 lb Gorilla in the room s THE INTERNET, with its websites, blogs, and twitters, and forums, and newsgroups, and wiki's and and and... All that is what we have today. Newspaper adopted websites, so did radio and television, but now with blogging, and Social Media giving anyone a chance, anyone who is willing to share his/her opinion a voice. I say speak up, Speak LOUDLY. Make a change.

This new revolution, will change the world as we know it. Take for example, advertising. How has it changed? Think back, just say 5 years. no AdSense, no Google ads, nothing splattered all over the margins of you page. Now they are everywhere, and cheap, with a much more targeted niche markets. Advertisers can reach people who are looking for their product. So where does this leave the traditional media players? I believe that they are still trying to figure it out. But to what end? How to make a buck from Web 2.0. This is slowing their ability to move ahead. When the day is done, people will still pay to have themselves mentioned in front of people who might buy their products and services. They need to stop trying to tie news distribution directly to advertising. Advertising should always be in a peripheral experience. Nothing bugs me more than an in your face auto dealer commercial between the first block and the weather. I know that there is money to be made there by the TV station, the car dealer, the production company. But do they have to raise the volume up to 11? I got a car, why do they have to scream at me to see if I want a new one. Does this method work? Yell at me enough times to buy a car, and I will most definately NOT go to that dealership. Name recognition is worthless if I recognize your name as being associated with the cheezy loud car ads. To me this seems counter productive. Plus I bought my last car off of the Internet.

In my opinion, newspapers, tv, and radio should all attempt to drive people to their own sites, and involve more people in discussion, report discussion, comments, interesting blogs. Let the people behind the blogs be the news, and not the latest murder rate in the crime invested city. The people are beginning to show the media that they are more intelligent than the media wants them to be.