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	<title type="text">News Numbers</title>
	<subtitle type="text">Using web analytics to build news audiences</subtitle>

	<updated>2011-12-02T17:31:51Z</updated>

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		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/NewsNumbers" /><feedburner:info uri="newsnumbers" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://newsnumbers.com/?pushpress=hub" /><entry>
		<author>
			<name>Dana Chinn</name>
						<uri>http://www.newsnumbers.com</uri>
					</author>
		<title type="html"><![CDATA[Search]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/NewsNumbers/~3/u2He3Yt_YsM/" />
		<id>http://newsnumbers.com/?p=413</id>
		<updated>2011-09-28T02:52:36Z</updated>
		<published>2011-09-28T02:52:36Z</published>
		<category scheme="http://newsnumbers.com" term="Engagement" /><category scheme="http://newsnumbers.com" term="Using analytics" /><category scheme="http://newsnumbers.com" term="Google" /><category scheme="http://newsnumbers.com" term="search" />		<summary type="html">Google&amp;#8217;s new mobile, social media and cloud storage products have made it more omnipresent than usual.  That&amp;#8217;s why I was surprised to hear Brian Schmidt, Google&amp;#8217;s Americas sales director, say that Google still considered itself a search company. This seemed a little disingenuous at first, just something Schmidt would say to sooth me and the [...]&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newsnumbers.com&amp;amp;blog=4995869&amp;amp;post=413&amp;amp;subd=danachinn&amp;amp;ref=&amp;amp;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/NewsNumbers/~4/u2He3Yt_YsM" height="1" width="1"/&gt;</summary>
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		<entry>
		<author>
			<name>Dana Chinn</name>
						<uri>http://www.newsnumbers.com</uri>
					</author>
		<title type="html"><![CDATA[The humanity of web analytics]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/NewsNumbers/~3/PBQpknBwCtc/" />
		<id>http://newsnumbers.com/?p=340</id>
		<updated>2011-05-27T05:16:07Z</updated>
		<published>2011-05-27T05:04:18Z</published>
		<category scheme="http://newsnumbers.com" term="Bounce rate" /><category scheme="http://newsnumbers.com" term="Content categorizations" /><category scheme="http://newsnumbers.com" term="Engagement" /><category scheme="http://newsnumbers.com" term="Uncategorized" /><category scheme="http://newsnumbers.com" term="Using analytics" />		<summary type="html">This snippet from the Economist&amp;#8217;s review of Brian Christian&amp;#8217;s book about artificial intelligence &amp;#8211; The Most Human Human:  What Talking With Computers Teaches Us About What It Means To Be Alive &amp;#8211; reminds me that web analytics is about people, not data: &amp;#8220;People produce timely answers, correctly if possible, whereas computers produce correct answers, quickly [...]&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newsnumbers.com&amp;amp;blog=4995869&amp;amp;post=340&amp;amp;subd=danachinn&amp;amp;ref=&amp;amp;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/NewsNumbers/~4/PBQpknBwCtc" height="1" width="1"/&gt;</summary>
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	<feedburner:origLink>http://newsnumbers.com/2011/05/26/the-humanity-of-web-analytics/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>Dana Chinn</name>
						<uri>http://www.newsnumbers.com</uri>
					</author>
		<title type="html"><![CDATA[E-books vs. e-readers]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/NewsNumbers/~3/iXSiQwKwGcY/" />
		<id>http://newsnumbers.com/?p=314</id>
		<updated>2011-01-05T06:14:05Z</updated>
		<published>2011-01-04T16:00:05Z</published>
		<category scheme="http://newsnumbers.com" term="E-readers" /><category scheme="http://newsnumbers.com" term="Paid content" /><category scheme="http://newsnumbers.com" term="Amazon" /><category scheme="http://newsnumbers.com" term="Barnes &amp; Noble" /><category scheme="http://newsnumbers.com" term="Kindle" /><category scheme="http://newsnumbers.com" term="Nook" /><category scheme="http://newsnumbers.com" term="paid content" />		<summary type="html">I was happy to see Barnes &amp;#38; Noble reporting digital books outselling physical ones on BN.com and Amazon announcing that the Kindle was its best-selling product ever because I hope this means much more e-reader content will become available. I&amp;#8217;m always surprised and disappointed when a book I want to buy isn&amp;#8217;t Kindle-ized.   Then [...]&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newsnumbers.com&amp;amp;blog=4995869&amp;amp;post=314&amp;amp;subd=danachinn&amp;amp;ref=&amp;amp;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/NewsNumbers/~4/iXSiQwKwGcY" height="1" width="1"/&gt;</summary>
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	<feedburner:origLink>http://newsnumbers.com/2011/01/04/ebooks-vs-ereaders/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>Dana Chinn</name>
						<uri>http://www.newsnumbers.com</uri>
					</author>
		<title type="html"><![CDATA[The content&#8217;s there but the data often isn&#8217;t]]></title>
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		<id>http://danachinn.wordpress.com/2010/10/20/the-contents-there-but-the-data-isnt/</id>
		<updated>2010-12-29T09:33:34Z</updated>
		<published>2010-10-21T07:11:49Z</published>
		<category scheme="http://newsnumbers.com" term="Content categorizations" /><category scheme="http://newsnumbers.com" term="hyperlocal" /><category scheme="http://newsnumbers.com" term="journalism" /><category scheme="http://newsnumbers.com" term="MediaShift" /><category scheme="http://newsnumbers.com" term="Neil Heyside" /><category scheme="http://newsnumbers.com" term="paid content" /><category scheme="http://newsnumbers.com" term="pay wall" /><category scheme="http://newsnumbers.com" term="PBS" /><category scheme="http://newsnumbers.com" term="web analytics" />		<summary type="html">Neil Heyside’s Oct. 18 story on PBS MediaShift about how newspapers should analyze their content by source type – staff-produced, wire/syndicated or free from citizen journalists – got me thinking about other ways content should be analyzed to craft audience-driven hyper-local and paid-content strategies. &amp;#160; Most news sites have navigation that mimics traditional media products [...]&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newsnumbers.com&amp;amp;blog=4995869&amp;amp;post=46&amp;amp;subd=danachinn&amp;amp;ref=&amp;amp;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/NewsNumbers/~4/5H0bqvWVGrM" height="1" width="1"/&gt;</summary>
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		<thr:total>0</thr:total>
	<feedburner:origLink>http://newsnumbers.com/2010/10/20/the-contents-there-but-the-data-isnt/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>Dana Chinn</name>
						<uri>http://www.newsnumbers.com</uri>
					</author>
		<title type="html"><![CDATA[Two million users?  Not enough&#8230;]]></title>
		<link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/NewsNumbers/~3/1VmIURVyKPU/" />
		<id>http://danachinn.wordpress.com/2010/09/29/two-million-users-not-enough/</id>
		<updated>2010-12-29T09:40:50Z</updated>
		<published>2010-09-29T16:08:58Z</published>
		<category scheme="http://newsnumbers.com" term="Niche audiences" /><category scheme="http://newsnumbers.com" term="journalism" /><category scheme="http://newsnumbers.com" term="unique visitors" /><category scheme="http://newsnumbers.com" term="web analytics" />		<summary type="html">Xmarks had lots of users but little engagement.  Apparently it forgot to figure out what the users needed or wanted. From WebNewser: &amp;#8220;For the popular bookmark syncing service Xmarks, 2 million users was apparently not popular enough. Co-founder and CTO Todd Agulnick announced on the company blog Tuesday that, despite growing by 3,000 users each [...]&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=newsnumbers.com&amp;amp;blog=4995869&amp;amp;post=47&amp;amp;subd=danachinn&amp;amp;ref=&amp;amp;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/NewsNumbers/~4/1VmIURVyKPU" height="1" width="1"/&gt;</summary>
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