Newswise: BizNews

Employers Feel No Love for Unscrupulous Practice of 'Service Sweethearting'

Florida State University — Fri, 10 Feb 2012 13:35:00 EST

A new study led by two Florida State University marketing professors finds that some frontline service employees who are rewarded for hikes in customer loyalty and satisfaction also may engage in "service sweethearting," a clandestine practice that costs their employers billions of dollars annually in lost revenue.

Babson Professor Greene Receives USASBE Entrepreneurial Advocacy Award

Babson College — Fri, 10 Feb 2012 11:00:00 EST

Babson Entrepreneurship Professor Patricia G. Greene has received the John E. Hughes Award for Entrepreneurial Advocacy from the United States Association for Small Business and Entrepreneurship (USASBE).

Giving People Rewards Uncovers True Motivations

University of Iowa — Thu, 09 Feb 2012 12:30:00 EST

Money is great for buying stuff, but a new study by University of Iowa business professors suggests it's also useful for keeping score and might help people make better decisions.

Longtime Soil Science Publication Repositioned and Relaunched

Soil Science Society of America (SSSA) — Wed, 08 Feb 2012 12:15:00 EST

Exciting move to an exclusive online delivery format for relaunched publication is consistent with the Soil Science of America's desire to serve a larger audience of readers.

Grapes of Wealth: Local Wineries Are Boosting the Economy

Saint Joseph's University — Wed, 08 Feb 2012 11:35:00 EST

In an economic climate where many small businesses are struggling to survive, local wineries are experiencing a relative boom. "There are wineries in all 50 states," says Nancy Childs, Ph.D., professor of food marketing at Saint Joseph's University in Philadelphia. "Nationally, there has been a huge resurgence in viewing local wineries as an artisan craft. It parallels the movement of microbreweries."

Five Ways to Advance Your Small Business Using Business Intelligence

Saint Joseph's University — Wed, 08 Feb 2012 11:00:00 EST

If you don't know everything you would like to know about how to grow your small business -- who are your best customers, what is your most profitable product or service, what's the best location for your business -- you need business intelligence (BI).

The Boston Foundation Honors the Institute for Nonprofit Management and Leadership at Boston University School of Management

Boston University College of Arts & Sciences — Wed, 08 Feb 2012 09:00:00 EST

The Boston Foundation selected BU's Institute for Nonprofit Management and Leadership for a $100,000 'Out of the Blue' grant in recognition of its work training present and future nonprofit leaders.

Students Design Virtual ID Badge to Combat Online Hackers

University of Utah — Tue, 07 Feb 2012 00:05:00 EST

A student entrepreneurial team at the University of Utah believes it has come up with a winning business plan for a virtual ID badge that operates off of any mobile device. The product could be used in place of other common electronic ID badges used by hospitals, defense companies or other firms where securing data is of the utmost importance.

American Airlines Layoffs Could Spell End of the Airline

Washington University in St. Louis — Mon, 06 Feb 2012 14:15:00 EST

American Airlines' plan to lay off more than 13,000 employees and eliminate all four of its pension plans as part of its bankruptcy reorganization could eventually spell the end of the airline and leave its pilots with dramatically reduced pensions, say two experts at Washington University in St. Louis.

The Darden School's Trip Davis to Moderate the GBTA Masters Program

University of Virginia's Darden School of Business — Mon, 06 Feb 2012 14:00:00 EST

Lou Gerstner, Michael Porter and Larry Sabato will share insights for the travel industry at the Global Business Travel Association (GBTA) Masters Program 6-7 February 2012 at the Mandarin Oriental Hotel in Washington, D.C.

Web-Based Resource to Accelerate Commercialization of University Technologies

Association of University Technology Managers — Mon, 06 Feb 2012 10:25:00 EST

AUTM's new Global Technology Portal (GTP) accelerates how universities and corporations are able to match available cutting-edge technologies with emerging market needs.

Newswise Update: Theme Wires and Sponsored Messages

Newswise — Mon, 06 Feb 2012 08:55:00 EST

Newswise invites press release submissions from new and current members for inclusion in our Theme Wires on a variety of topics, including; Food, the Brain, the upcoming Spring season, Water, and Earth Day. Each wire is also open for sponsorships to promote your organization's campaign, product, service, or news. Click through to read more about the upcoming schedule of theme wires, learn how to submit a release, become a member, and get info about sponsorships.

New Media Rewriting the Ad Playbook for Super Bowl XLVI

University of Texas, Dallas — Fri, 03 Feb 2012 12:25:00 EST

The hype and buzz surrounding Super Bowl commercials are big business for companies and have become a major attraction for viewers. Taking advantage of the growing trend, this year's ads are using a variety of tools that go far beyond the traditional TV commercial, said Abhi Biswas, a UT Dallas marketing professor in the Naveen Jindal School of Management.

Publication Research Ethics Questioned

University of Alabama Huntsville — Fri, 03 Feb 2012 06:00:00 EST

Research by two faculty members from The University of Alabama in Huntsville were published in the prestigious journal Science for their investigation of the unethical practices of some journal publications.

Johns Hopkins Business Professor Available to Discuss Health Care Econimics

Johns Hopkins — Wed, 01 Feb 2012 15:25:00 EST

Johns Hopkins Carey Business School Associate Professor Douglas Hough is available to reporters to discuss the economics of health care, including behavioral economics within the health care industry.

Examining Moneyball's Impact on Business and Sports

Villanova University — Wed, 01 Feb 2012 15:00:00 EST

Villanova University School of Law (VSL) convenes an all-star roster of leading experts from sports and television for its 2012 Villanova Sports and Entertainment Law Journal Symposium, "Moneyball's Impact on Business and Sports," Friday, February 10. Jeffrey S. Moorad VSL '81, vice chairman and CEO of the San Diego Padres, headlines the panel alongside Billy Beane, vice president and general manager of the Oakland A's; Omar Minaya, senior vice president of baseball operations for the Padres; and Phil Griffin, president of MSNBC. Former Pennsylvania Governor Edward G. Rendell VSL '68, a guest sports commentator for Comcast SportsNet and the Philadelphia Daily News, serves as moderator. A question-and-answer session follows the panel discussion.

P&G Marketing Layoffs New Sign of the Times, Expert Says

Washington University in St. Louis — Wed, 01 Feb 2012 11:30:00 EST

Consumer goods giant Procter & Gamble's move to lay off some 1,600 employees globally, many in the marketing area, foretells a trend in which more companies will move their advertising dollars from traditional to digital media, says a marketing expert at Washington University in St. Louis.

Einstein Promotes Head of Communications and Marketing to Managing Director

Albert Einstein College of Medicine of Yeshiva University — Tue, 31 Jan 2012 17:00:00 EST

Communications and marketing strategist Paul Moniz has been named managing director of communications and marketing at Albert Einstein College of Medicine of Yeshiva University after a successful three-and-a-half-year run as a director in the College of Medicine's Philip and Rita Rosen Department of Communications and Public Affairs. Mr. Moniz is a seasoned communications professional and an award-winning former broadcast journalist with 20 years of public relations and journalism experience.

Road Hockey to Conquer Cancer Video Wins Charity Village's Inaugural Buzzie Award!

University Health Network (UHN) — Tue, 31 Jan 2012 10:00:00 EST

A 30-second television-targeted public service announcement for Road Hockey to Conquer Cancer has captured CharityVillage(r)'s inaugural BUZZIE Award for Best Charity Campaign Video.

Chef, Author, Teacher, Businessman and TV Personality Andrew Zimmern Joins Babson College as an Entrepreneur-In-Residence

Babson College — Tue, 31 Jan 2012 09:40:00 EST

Babson College today announced that Andrew Zimmern, the James Beard Award-winning TV personality, chef, food writer and food advocate, has joined Babson as entrepreneur-in-residence.

For a Winning Ad at the Super Bowl: Less Shock and More Sophisticated Storyline

Vanderbilt University — Tue, 31 Jan 2012 08:45:00 EST

Vanderbilt research shows a storyline that really makes the viewer pay attention may score the highest. Marketing narratives are more likely to trigger a positive response when following the storyline requires some mental work.

First Landlocked Home by Kentucky Houseboat Industry Completed

University of Kentucky — Mon, 30 Jan 2012 16:25:00 EST

An energy-efficient, low-cost home designed by the University of Kentucky and built in one of the state's houseboat factories, benefits not only the future buyer but local products and the houseboat industry.

Guide to Marketing Chinese Products in U.S.

University of Alabama Huntsville — Mon, 30 Jan 2012 06:00:00 EST

Dr. Jim Simpson and Dr. Yeqing Bao, marketing professors at The University of Alabama in Huntsville, are compiling research that could serve as a road map for how developing countries like China can most effectively market their products in developed markets such as the United States.

New Members Appointed to Darden School Foundation Board

University of Virginia's Darden School of Business — Fri, 27 Jan 2012 11:00:00 EST

Announcement of two new board members to the Darden School Foundation board.

Report Spotlights Sandia Lab's Impact on Economy

Sandia National Laboratories — Thu, 26 Jan 2012 16:00:00 EST

Sandia National Laboratories spent close to $1 billion overall on the procurement of goods and services in fiscal year 2011, and small businesses across the nation were awarded more than half those dollars, $540 million or 59 percent, according to the Labs' latest economic impact report.