SEO Tips Secrets Tricks

Myspace MyAds Advertising for Small Businesses

2008-10-15T04:44:00.000-07:00

With MySpace's new MyAds service, anyone can launch an ad campaign on News Corp.'s social network for as little as $25

MyAds, a new approach to advertising that allows small businesses and individuals to create their own banner ads—illustrated messages in fixed places on a Web page.

MySpace is betting that small businesses will turn to online ads as a cheaper alternative to traditional marketing. "In these economic times, marketers want to use their dollars more efficiently," says MySpace founder Chris DeWolfe. "This is the most efficient way you could do it in a low-risk way."

Until now, MySpace catered to large advertisers and ad agencies. Search advertising led the way in making advertising affordable and easy for individuals and small businesses. But MyAds is one of the few programs selling small-business display ads on social networks, giving small businesses an opportunity to reach specific local or national niches among MySpace's 122 million users.

Read More at MySpace Woos Small Business Ads

Google Tips for structuring Site

2008-07-14T23:53:00.000-07:00

Here are some tips for structuring your site:

* Your pages should have a clear hierarchy and relevant internal links. We also recommend creating a Sitemap and using Google's Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.

* Use < title > tags that are explicit and useful for the user. For example, avoid a title like "Homepage" or "Welcome to my site".

* For images, use ALT attributes to describe appropriately what the image is about. We've recently created a quick and useful YouTube video to further explain this topic:

Read more at : A good start to optimizing your site for Google search

Best Google Adsense Tips - I like Most

2008-07-01T02:45:00.000-07:00

Earn money online Says -

. Do not stuff your web site with many Ads
. Work out closely with your Adsense text blocks (prefer to place on only text Ads)
. Do not use 2 ad units side by side
. Block “low-price” advertisers
. Use new styled Adsense - Google Custom Search box
. Generally show the Google Search Box Results on your own website by creating a
special page
. Control your Adsense stats every day.
. If you do not have a huge incoming traffic onyour web site, than do not use
referrals
. Avoid placing image ads
. Invest every month small part of your Adsense revenues
. Make mobile (.mobi) version of your site / and place there Adsense for Mobile units

Read in Detail - Increase Adsense revenue: PPC tips

Site Design and Integration

Blend your adsense into your body copy. For example if your body copy is black, remove the adsense border and make the title, text, and URL black.TIP: Try changing all of your page hyperlinks to a high contrast color (like dark red or a bold blue) then change the adsense title to the same color.

Multiple Ad Units -
If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.

Using Images -

One of the latest ’secrets’ to make the rounds is using images placed directly above or below an adsense leaderboard.

Read in Detail - Google Adsense Tips, Tricks, and Secrets

Latest Google Tool - Google Ad Planner

2008-06-26T23:09:00.000-07:00

Google Ad Planner, a research and media planning tool that connects advertisers and publishers. When using Google Ad Planner, simply enter demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit. You can drill down further to get more detail like demographics and related searches for a particular site, or you can get aggregate statistics for the sites you've added to your media plan.

Best Internal Architecture for SEO

2008-06-21T00:34:00.000-07:00

Internal linking should also be done with the help of in-text link rather than navigation menu.

What’s the difference ?

Navigation Menu	In-Content Links
Consists of sitewide isolated links that carry less SEO weight.	Are links in context that allows search engines to learn more about the destination page.
Offers more control over website internal structure: you don’t need to think much of internal interlinking once you set up your navigation.	Are more spontaneous (more difficult to manage) but offer full control over internal anchor text.

To my mind, in-content links are not going to replace navigation menu completely (after all, there is nothing better from usability point of view and it can be easily and thus effectively managed). The point of this post is to encourage webmasters to experiment moving some of your links from the navigation menu into the content area and also to try the following:

* breadcrumbs;
* “related categories” and “related articles” blocks;
* different navigation menu for different page types; etc.

Source :
Internal Architecture SEO : Navigation Menu Versus In-Content Links

Best Internet Marketing - Viral Video Content ! ?

2008-05-15T01:27:00.000-07:00

MarketingExperiments Journal investigated whether viral video content could actually produce click results. It pulled in more than 80,000 views in only one month by producing and posting 28 amateur-style videos for the Web. After two months, that number grew to 300,000 with no further work or investment.

A viewing audience of 300,000 is fantastic for brand recognition alone, but MarketingExperiments took it one step further by tracking where visitors clicked next. Out of 324,190 views, more than 4,000 people continued to explore the Web site hosting Verio brings something extra to Linux: reliability. Click to learn about free test. the video and, unlike a story or advertisement on television, these videos continued to draw views and attract visitors without the threat of going off the air or having a limited runtime.

This is not the only means that video can assist in online visibility. The creation of blended search by Google and other search engines made it possible for videos to actually find their way into search rankings for specific keywords.

Video can easily be used as a similar form of link bait and possibly have an even greater chance of success due to a rapidly growing online viewer base .......

Read More : Video Links: The Best Lures in the SEO Tackle Box ?

Tips for Lead Generation Landing Pages

2008-04-30T01:09:00.000-07:00

Image Source : http://andybeard.eu/wp-content/uploads/payperpost-rmp.png

1. First Impressions Matter. Make sure your landing pages are instantly relevant to the search term.
2. Have an Offer. Your landing page only needs to convince the visitor to sign up for a free offer; it doesn't need to sell your company.
3. Remove The Site Navigation. Simpler pages usually work better for lead generation.
4. Use Graphics Wisely. Graphics are main thing that draws the eye — the right one can work wonders, the wrong one can distract from your conversion.
5. Make Your Content Scan-able. People don't read landing pages, they scan them.
6. Only Ask What You Really Need. Simple forms convert better, and you can always collect more during your lead nurturing process.
7. Capture Implicit Information. Use hidden fields and click paths to capture additional information about your leads.
8. Have Reasons to Give Valid Info. Don’t just give the offer to the prospect, email it to them — this ensures you get a valid email address.
9. Say Thank You. The confirmation page is a great opportunity to deepen the relationship by making another offer or asking more information.
10. Test - But Don't Over Test. Testing is a great way to optimize your pages, but don't over-test — A-B testing works great and most B2B companies don't have the volumes to support more sophisticated techniques like multivariate testing.

Source : Ten Tips for Lead Generation Landing Pages | Modern B2B Marketing Blog
Read More : Ten Tips for Lead Generation Landing Pages | Online Marketing Blog

Optimization Tips for PDFs

2008-04-13T23:18:00.000-07:00

Optimization Tips for PDF:

Text Identification

In order to identify the text in an image in Acrobat, you would need to run OCR(character recognition) after opening your image-based PDF. Then go to the document menu, where it will scan the document and translate the image-text into text. You can then even edit the text according to your search engine optimization requirements.

Dividing the larger files

Dividing a large PDF file, into many smaller files would make it easier for the search engines to easily find your web page. By specifying your files, you can reduce the PDF download time, while you have the choice of opting for broader range of search keywords.

Optimize your PDF copy

After you have indexed the text PDF for search engines, you should also optimize the text with SEO techniques. Use specific keywords for the PDF and use them in the PDF text headlines, subheads and copy.

Discard duplicate content

You should be aware that the search engines simply hate duplicate content. So why bring the wrath of the search engines on you. Therefore, you should either alter one of same content that you have on the site, or delete it all together. Also, another option would be using proper meta tags. As it can prevent the search engines from indexing one of the pages.

Adding metadata

Another PDF technique would be adding text related Metadata. It would describe your file to the search engines and the search engines would use these information to index your page.

Adding links

In Acrobat PDFs you can add links, so that the customers can have a look at the product and can even add it to their shopping cart if they are interested.

Add your company footer

A company footer would include your companys name, address, contact information and website link. You can add these information to every PDF to facilitate searches for your business.

Optimizing links to the PDF

In order to convince, the search engines that your content is relevant, your website should have a display text containing the text specific keywords.

SearchEngineWatch Says more about it --

# Make sure your PDFs are text-based. Creating a PDF from a Microsoft Word document should be ok, but when you get into other programs like InDesign or Quark, then you run into text-based issues. And, as always, optimize the copy to reflect the targeted keywords.

# Pay attention to Accessibility. The accessibility tools can be found under the advanced options. With them, you can order the priority of text on a page and create alt tags for images.

# Customize your PDF properties. The title in the properties becomes the title tag, not the title of the file, so be sure to write an optimized title for your PDF properties. This is what searchers will see in the results of their favorite search engine.

# Don't forget about usability. Optimization of a PDF is only good if web users can read it. Be aware that not everyone has the latest version of Adobe Reader. Save your PDF at a version lower than the most recent update. Also, make sure file sizes are as compressed as possible and use properties to see if you have a "fast web view." If not, go to your General Settings panel under preferences to make it web-friendly.

# Specify the reading order. This helps search engines know which part of the text is most important on your page. Also, if your first paragraph wouldn't make a great description tag, consider creating a footer and making it number 1 in the reading order.

Answer-focused SEO - internet marketing strategy

2008-02-08T02:49:00.000-08:00

by ian

75% of all those online will use a search engine to find you. But they're not looking for keywords. They're looking for answers.

Answer-focused SEO will help your entire internet marketing strategy. That's more important than the happy feeling you get from a #1 position.

Read More at : People Search for Answers, not Keywords

25 Websites for every SEO

2008-02-07T05:52:00.000-08:00

1. www.seomoz.org/blog - Great blog, great seo tools
2. www.searchengineland.com – Up-to-date search news
3. www.sphinn.com – social bookmarking for internet marketing
4. www.mixx.com – a friendly alternative to Digg
5. www.stumbleupon.com – One of the best social bookmarking sites
6. http://forums.digitalpoint.com - Webmasters forum
7. www.sitepoint.com – Another great webmasters forum
8. www.technorati.com - Promote your blog
9. www.mybloglog.com – A must have for blog communities
10. www.twitter.com – A great way to communicate with your audience
11. www.linkdiagnosis.com - A great link analysis tool
12. www.google.com/trends - See how trends in Google look
13. http://answers.yahoo.com - Great for providing traffic
14. www.sitemaps.org/protocol.php - Learn about sitemaps
15. www.ventio.se/seo-tools/google-position - Still in beta but good SE tool
16. www.wordtracker.com - Great keyword performance tool
17. www.seologic.com/webmaster-tools - Another source of good seo tools
18. www.backlinkwatch.com – Backlink analysis breakdown
19. www.avivadirectory.com/strongest-directories - Quality directories
20. www.internetmarketingninjas.com – Expert seo advise
21. www.wikia.com/wiki/Wikia - A wiki alternative
22. www.miniajax.com – Some great free Ajax scripts
23. www.sxc.hu/index.phtml - Free royalty free images
24. www.cssbeauty.com – CSS community
25. www.seounique.com/blog - Well I had to put my site in here!

Source : 25 Websites every seo should know

SEO for B2B markets : Geo-Specific Search

2008-01-22T04:45:00.000-08:00

Search Engine Land says

Make a list of the geographical regions for which you want to get found. Think of the most likely geographical modifiers (terms) prospects in your markets will enter when searching for what you offer.

Once you’ve settled on the most likely search terms for each region you serve, you’ll want to set up separate URLs for each geographical market. Be sure to include the respective geo-specific search terms in each URL, each URL’s title tag and meta description, and in the anchor text of links pointing to these pages.

Next, logically incorporate these market URLs into user-friendly, intuitive navigation on your site, perhaps into a “markets” or “locations” section visible from your home page.

Source / Read more to know about B2B SEO at B2B SEO: Capturing Geo-Specific Search

Google reads Flash Text

2008-01-09T03:40:00.000-08:00

With the recent admission by Matt Cutts to Stephan Spencer that Google is using Adobe Systems' Search Engine SDK technology, a new set of optimization opportunities opened up.

That fairly definite confirmation of how Google reads text within Flash files makes it possible to create Flash .swf files with some level of search engine optimization.

"It used to be the case that we had our own, home-brew code to pull the text out of Flash, but I think that we have moved to the Search Engine SDK tool that Adobe Macromedia offers," Cutts said. "So my hunch is that most of the search engines will standardize on using that Search Engine SDK tool to pull out the text."

Source / Read more at Google reads Flash text, so optimize it | Searchlight

Dirty Sexy SEO

2008-01-02T02:12:00.000-08:00

Make Your Titles Resemble Those on Cosmopolitan and See How Many More People Read Your Posts!

Fact is, enterprising SEOs have done some research, and have discovered that making your blog titles resemble those on Cosmo really do pull in a lot more readers.

Source / Read more at Dirty Sexy SEO

Drupal - Next step for SEO

2007-12-26T01:03:00.000-08:00

Drupal, is the open source CMS for creating fully functional, highly dynamic websites. Drupal has many features and options which you don't find in Wordpress.

By default, Drupal does have some SEO deficiencies such as a lack of support for META tags and SEO friendly URL structures and more.But SEO: Drupal 5 - Creating Search Engine Friendly URL help SEO to configure Drupal site to solve the problem of the unfriendly SEO URL that Drupal incorporates by default and also avoid any duplicate content penalties.

There are many reasons why a SEO should seriously be considering Drupal for his/her SEO based Web development projects. Read 10 Reasons to Use Drupal to know Drupal advantages.

Its true that Drupal is more complex then Wordpress. Many people believe Drupal requires specialized programmers. But there is an excellent book, Pro Drupal Development which help you to become truly proficient in Drupal.

SEO Tips for Online publishers

2007-12-13T01:40:00.000-08:00

Online publishers - newspapers are now altering some headlines for search engine optimization because their livelihood depend on visits and pageviews. Online publishers need to use easy tweaks and changes that can improve rankings of their site. A list of easy tweaks and changes that can help make any publication improve its rankings are 30 SEO Tips for Newspaper and Magazine Publishers

Ecommerce and Shopping Cart Optimization

2007-12-07T03:58:00.000-08:00

1. Designing for Success

- The top 100 eTailers prefer a 2 column, centered designed. The next most common design is 2 column, left justified design. However, there is no one size fits all solution. You have to test to see what converts best for your product.

Example sites:
-- KineticFountains.com
-- Cafepress.com
-- ATouchofBrass.com
-- EpicDental.com

Make sure your proceed to checkout buttons are highlighted and easy to find. Make sure you have contact information easy to find, same for shipping info.

Try to have a mini-cart show up in the sidebar after users have begun adding items to the cart. This gives them easy access to the products they've already selected.

Take people through specific funnels to optimized product pages. (Checking analytics and seeing what keywords people are searching for is helpful for this).

2. Internal Site Search

It's not an option, it's a requirement. Make sure your site search is displaying relevant results. Check the Google Analytics site search report. People that utilize site search convert at a rate 5 times higher than other visitors. If you're not doing your site search well, then don't make it prominent.

No results page is your chance to save a customer/sale. Offer the visitor other options... best sellers, links to similar categories, etc?

-- WallysWine.com (Site Search Results Page)
-- EpicDental.com (No Results Page)

3. Why Should I Trust You ?

Establishing trust with your visitors is important. Assure them your site is secure, your business is solid, responsible and fair. Footers are a good place to put all of your assurances... again, years in business, security, guarantees, credit cards accepted, etc. Remind users that you value their privacy and personal information.

4. Make Buying Simple

-- Show progress
-- Eliminate distractions
-- Reduce shopping cart abandonment
-- Relay error messages in a friendly, useful manner.

Single page checkouts often help conversions by reducing distractions and generally making the process more simple and quicker.

5. Let Your Site Be Known

-- Internal Linking
-- Header Tags
-- Page Titles
-- Anchor Text
-- Image Optimization

6. An Image Says a Thousand Words

-- Your images sell your products
-- Telling a story with your images
-- Multiple images
-- Comparing product images; make sure you're using the most enticing photo available. If you only have blah pictures, get new ones shot.

7. Climbing the Ranks

Pay attention to your off-page SEO. Increase your inbound links through:

-- Online Press Releases (PRWeb.com is used as an example)
-- Directory submissions
-- Blogging/Link Baiting
-- Shopping Feeds (make sure you optimize your data feeds)

Rob Snell, "Pimp Your Products, Sell More Stuff"

The more content we put up, the more our sales went up. First, we got a spokesmodel (Rob's brother Steve), then we wrote buyer's guides. The buyer's guides answer the questions the buyers are going to ask before they call us and ask. We're also starting to add videos. We haven't seen an increase from this yet, but it's new and I think it's going to really help things.

The problem that people run into with their ecommerce sites is that most retailers copy and paste their vendor information right onto their sites. So everyone sounds the same. Exactly the same. These retailers are being lazy. They're not adding any value to the customers.

So how do you pimp your products?

Be an expert. You know so much more about your products than your customers do, and in general retailers aren't doing a good job conveying their knowledge to their users.

Offer your opinions on your products. Offer testimonials. Tell the users what to buy.

Make your own images. Again, you don't want to look like everyone else; but, make sure you're making high quality images.

Get all the content from the manufacturer. Get stuff from on the box, in the box, advertising, instruction manuals, etc. The more content the better. Remember, it's easier to get forgiveness than permission. I'm not telling you to violate copyright... but I'm not telling you I'm not doing it, either. I've never had a manufacturer call me up and tell me to quit promoting their product.

Use the keywords the customers will use.

Source Ecommerce and Shopping Cart Optimization

Optimizing Your Site for Contextual Ads

2007-12-05T02:43:00.000-08:00

A lot of websites have unreasonable amount of ads and this hurts other sites. Sites have too many banners, buttons, widgets and so on - its just clutter.

Sponsored Link Tips

1. Show the ads - usatoday, wallstreet journal, msnbc examples - clean design.

2. Focus on the Audience first - Many advertisers will start blind and then learn to focus on certain audiences. Advertisers go on audience and general topics - they dont do 1:1, more Category level for a given topic.

3. Dont be afraid to try different colors - Try colors and tinker with things. He encourages you to experiment.

4. Try different Placements and Ad types - Move the placement around and see the shapes/sizes as well.

5. Bottom of the page = bottom of the barrel. Please dont run sponsored linkes 4,567,890 pixels down the page !

Read More / Source : Optimizing Your Site for Contextual Ads

Search Engine Friendly URLs for Joomla 1.5.0 RC3

2007-11-27T23:05:00.000-08:00

Joomla content management system provides multiple opportunities for implementation of various search engines optimization techniques.

For example, in Joomla 1.5RC3 you have the possibility to activate Search Engine Friendly URLs that will remake the structure of URLs in order to gain more importance for search engines spiders.

There are also many modules and components available for download that will allow you to improve the structure of URLs and overall Joomla performance.

Read more at Search Engine Friendly URLs for Joomla 1.5.0 RC3

New Webmaster Tool : Live Search Webmaster Center

2007-11-25T22:38:00.000-08:00

MSN Webmaster Tools are now Open for Business.
Live Search Webmaster Center are open for a public beta. And MSN also announced the creation of the Live Search Webmaster Center blog. According to Live Search - it is an effort to serve webmaster community better and sharing information on how to improve crawlablity and visibility.

Features of Webmaster Tools :

* Troubleshooting tools to ensure MSNBot is effectively crawling and indexing
your site
* Sitemap creation, submission and ping tools
* Statistics about your website
* Consolidation of content submission resources
* New content and community resources

Read both Webmaster Tools - Open for Business and old post Our New Webmaster Portal and an Invitation to the Private Beta to know More ...

Is any Site can Rank Well on all Four Major Engines ?

2007-11-23T22:39:00.000-08:00

For any website to Rank well on all major Search Engine, you need to know their major factor and try to follow them. If your website is according to the Most Important factors of each Search Engine, then Your website can Rank well on all 4 Search Engine ---

Google: Incoming Links, On-page SEO, Site Design Spider ability, User analytics, Outgoing links, Inclusion in other Google indexes, Document Histories

Yahoo: On-page SEO, Links and Link Patterns, Site Design, User analytics, Inclusion in other Yahoo indexes, Document Footprints

MSN: On-page SEO, Site Design and Structure and Spider ability

ASK: On-page SEO, Site Design, Site Structure and Spider ability.

Advanced SEO Tactics

2007-11-23T22:30:00.000-08:00

Advanced SEO tips that you won't find on every digital corner.

1. Syndicating Articles that Link to Your Sitemap

As you probably know, syndicating articles is one of the best methods for obtaining one-way backlinks.

They are also valuable pieces of search engine bait because search engine crawlers are frequent visitors to many high-profile article directories. If you want to get the spiders quickly crawling your site, simply submit an informative article to a site like EzineArticles, GoArticles, or ArticleCity.

However, there's another article marketing strategy that isn't mentioned much in marketing circles. This tactic can get the crawlers searching deeper into your site and indexing more of your pages. Simply link to your sitemap within the resource box. This will send the spiders straight to a content buffet where they can quickly slurp up all of your pages.

2. Translating Your Website Into Other Languages

Are you marketing in just one language? If so, you are missing out on 64.8% of your marketing potential. This is because 64.8% of the world is surfing the internet in a language other than English. By becoming a multilingual marketer, you immediately open up a stream of new markets. Google alone crawls web pages in 35 different languages.

One of the best ways to attract worldwide traffíc is to translate your site and register it with both English and foreign-language search engines and directories. If you are a seasoned SEO, you'll be happy to hear that the competition in foreign search engines is much less than in those of the United States.

In addition, online foreign language markets are currently growing at a much faster rate than English speaking markets.

You have the opportuníty to tap into this market while it's in an exponential growth phase.

3. ROR Sitemaps

As you probably know, sitemaps are important for making sure your site can be completely spidered and indexed by the search engines. Unfortunately, many of these sitemaps are specific to one search engine or another. For this reason, there have been a number of Google and Yahoo site map generators produced in recent years.

However, there is an alternative that is even more exciting. These are ROR sitemaps and they are readable by all search engines, not just by Google or Yahoo.

ROR is an exciting new sitemap tool that uses XML feeds to describe your website. These sitemaps are structured feeds that enable search engines to complement text search with structured information to better interpret the meaning of your site. With a ROR sitemap, search engines can better understand your products, services, images, newsletters, articles, podcasts, and anything else that you want to describe.

For example, if you are selling products, a ROR file enables you to document your product names, descriptions, prices, images, availability, affilíate programs, and any other

relevant information. Search engine crawlers like the Googlebot have an enormous job to do. It's time we start helping them to better understand our content.

4. Keyword Phrases that Convert

Selecting the right keyword phrases is the single most important aspect of any SEO campaign. Unfortunately, many webmasters target the wrong keywords. Too many of us target very general keywords like "real estate" or "internet marketing". Although these terms get lots of visitors, it is unlikely that you will be able to rank highly for them. Then, even if you do, this type of traffíc produces very low conversion rates because it does not target prospects.

You will be much more successful, if you target keyword phrases that are 3-4 words long. These terms are much less competitive and have been proven to convert much better than keywords that are 1 to 2 words long.

Who do you think is more likely to buy; someone who goes to Google and searches for "ipod" or someone who searches for "4gb black ipod nano"? Obviously, the person who searches for a more specific phrase is much closer to making a buying decision.

5. GoogSpy

Would you like to get an in-depth view of how your competitors run their business? Well, you can do exactly that with an online service known as GoogSpy. GoogSpy is a free research tool that will tell you what keywords your competitors are bidding on.

This tool tracks over 500,000 keywords every day from Google and then loads this goldmine of information into the GoogSpy.com database. Using this tool, you can browse by company or by search term.

This tool is extremely powerful. Unfortunately, many people take it for granted. This service basically hands you a business strategy on a silver platter. Maybe we should just keep this one to ourselves and enjoy the benefits of being one step ahead of our competition.

For example, let's say you wanted to do some in-depth research on Overstock.com, one of the largest companies online. You would simply go to googspy.com and type in overstock.com. You will then be shown thousands of words that this company bids on. These keywords are proven profít generators. Research like this would normally cost thousands of dollars, but they are providing it free of charge.

If you want to find keywords with high conversion rates, simply type in words such as buy and purchase. You will be shown keyword phrases that are bid on that include the words buy or purchase. These are very lucrative keyword phrases because the person who types in "buy sony playstation 2" knows exactly what they want. They're not just looking around, they are in buying mode. These are the type of keywords you want to bid on. Using GoogSpy, you can uncover these hidden gems in seconds.

Other high-converting keyword phrases include brand names and product names. Type in the keyword "camera" and you will find thousands of different brands and product names for cameras. These keywords are some of the best keywords because of their high conversion rate.

6. Internal Links Within Content

The navigation of your site is a crucial element of your search engine optimization campaign. Each link within your navigational structure should correlate with a keyphrase that you are trying to rank for.

However, you can also include internal links within your content. For example, let's say you have written an article about online marketing. Within the article are a number of keyword phrases. Some of these phrases include "link popularity" and "web site traffíc". If you have other articles within your site that pertain to these topics, then you should definitely link those keyword phrases to those articles. By doing this, you can increase the link popularity of other pages within the same site.

There are very few sites that take advantage of this optimization technique. By doing this, you enable the search engines to find and index much more of your site. These internal links also contribute to a higher ranking because of the anchor text that is used.

Many people only think of inbound links from outside websites when trying to raise their link popularity. However, the internal link structure is also a major ranking factor.

7. Using Your Log Files for SEO

Your server logs reveal very important information about your site. If you learn to use them properly, they can quickly help to maximize your site's traffíc and conversion rates.

One of the most valuable pieces of information found in your log files are search phrases. The log files will tell you exactly which keywords people are using to find your website.

Once you have optimized a page, the log files will tell you how people are finding that page and what keywords they are searching for to get there. If you find that people are using keywords that you hadn't thought of to get to a certain page, it would probably be in your best interest to further optimize that page for those keywords.

You might also want to create a new page optimized for that particular term. This is especially true if a new page would enable you to serve better information on the phrase being searched for.

In addition, by looking at how your site is found organically, you can determine whether the same keyword phrases belong in your paid search campaigns. Only choose the ones that are highly relevant. You will find that these keyword phrases have the best conversion rate.

Source :
7 Advanced SEO Tactics

Search Illustrated: Podcast Optimization

2007-11-13T22:26:00.000-08:00

Optimizing your audio files takes more than just recording your message. Today's infographic details the steps needed to ensure your podcasts have the best potential of being found by the listeners and search engines alike :Podcast Optimization

SEO Design and Development Best Practices

2007-11-12T01:12:00.000-08:00

When developing a Web site from scratch, you can apply multiple SEO best practices related to design and development. You don't necessarily have to follow every measure to a T to obtain a search-engine-friendly Web site. Plus, you'll inevitably be forced to compromise on some factors. Integrating as many best practices as possible will serve you well in future SEO endeavors.

There are some important SEO factors that are influenced by the way a site is built, such as information architecture (IA), wireframes, design, and development practices. This isn't an exhaustive list; rather, it focuses some key tried-and-true practices. Consider the following:

Use keywords in the URL. This can be accomplished by ensuring your file-naming conventions make good use of your keywords.

Include targeted content on a page. Ideally, each page should contain two to three paragraphs of descriptive, keyword-rich body text.

Place keywords closer to the beginning of the file code. CSS (define) can be used to visually position the text wherever you want it, while making it appear higher up in the code for search engines.

Use header tags instead of < div > tags or images. If a page heading or title contains a keyword, it should ideally be text. If possible, use the important keyword in an < h1 > tag, a secondary keyword in the < h2 > tag, and so on.

Limit HTML file size. Keep a lid on the number and size of images and unnecessary code.

Add alt text for images. Be descriptive. This is another opportunity to tell search engines what the page is all about. All images should have alt tags, including logos, headings, and so on.

Use internal text links instead of image links. Search engines use the content contained within a link to determine what that page being linked to is all about. It needs to be text so they can read it.

Deploy search-friendly DHTML. Avoid JavaScript DHTML (define), if possible. Use CSS for cover effects. However, if your site has a menu built this way, be sure to include a secondary text-based navigation.

Avoid frames-based Web design. Frames and inline frames (iframes) generally make it difficult for search engines to crawl Web sites.

Ensure correct application of the robots.txt file. This enables you to restrict or allow access to your site by search engines. Employ it carefully and properly.

Follow proper site redirect architecture. Avoid 302 (temporary) redirects and employ 301(permanent) redirects to ensure the search engines index your content appropriately.

Avoid hidden text and other potentially deceptive practices. Any tactics that are considered black hat SEO will probably get you penalized. Maybe not today, maybe not tomorrow, but someday.

Steer clear of splash pages. Most splash pages are very graphic-heavy and text-light. They offer little value to users or search engines.

Avoid query strings in URLs where possible. I strongly recommend keywords be placed in the URL instead of query strings. URL aliasing can be used for ugly URLs.

Create clean, valid code. Search engines appear to prefer code that is lighter, cleaner, simpler, more semantically defined, and in line with W3C standards. CSS can help you achieve this.

Use tables appropriately. Tables distort the flow of the HTML code and may push more important elements like the body copy further down in the code than is desirable. A CSS layout enables you to influence where in the code elements appear.

Avoid duplicate content. You should never have the same content on multiple domains or within the same site. If you have various versions of your URL, choose one main one and redirect all the others to that.

By Julie Batten
Source : http://www.clickz.com/3627559

SEO for Brand Reputation Management

2007-11-08T00:13:00.000-08:00

Do a Google search for "walmart" and you'll notice the top results include a few sites that aren't exactly favorable to the Wal-Mart brand. In today's au Natural column, SEO for Brand Reputation Management," Mark Jackson discusses some things that Wal-Mart is doing right and some things that they may want to do better to fix their online reputation.

Source : SEW Experts: SEO for Brand Reputation Management

Mercado Announces New Search Engine Optimization (SEO) Features

2007-11-06T23:38:00.000-08:00

Mercado Software, the leading provider of eCommerce search and merchandising solutions, today announced that online retailers can now take advantage of Mercado’s new Search Engine Optimization (SEO) module and service offering, greatly increasing the accuracy of product searches conducted by Web shoppers, and improving overall search rankings for online retailers.

By using the Mercado SEO module, online retailers of all sizes can now expose the hidden jewels of their product catalog to major search engines while decreasing dependency on costly SEM programs to drive valuable buyer traffic.

New Search Engine Optimization (SEO) Features for Online Product Catalogs