Now, this early adopter community is turning to back-seat advertising. I was in New York City two weeks ago and noticed, during my frequent taxi-rides, that virtually every taxi there has an interactive digital screen in the back-set, in addition to a card-swipe to pay by credit card and receive a printed receipt.  The devices have been built by Verifone. 

Turns out there are two competing offerings across New York. One side includes Verifone (Transportation Systems) in partnership with WABC.  The other side includes Creative Mobile Technology together with ClearChannel and NBC Universal.  A New York Times article on this is here.

The real twist in this tale seems to be that cab drivers hate this system with a passion - they have to listen to the same news snippets and advertising jingles over and over again. It drives them crazy!!

Local content (GPS tracking, local weather, celebrity news etc.): This screen has a map with the taxi's location on it (presumably tracked through GPS). Note the tabs on top for news, weather, sports, dining, etc.  Live TV is available (Accuweather news in this screenshot) - New York's local ABC affiliate WABC is running this Taxi TV network. 

Display and video ads: Advertising is a prominent part of the screen real-estate - I noticed a healthy distribution of ads (not just house ads), including ads from the Red Cross, New York Times and others. I called the number listed on the screen and it directs to WABC's ad sales team. The New York Times suggests that all 13,000 of the city's taxi cabs are equipped with some sort of interactive display technology, whether from Verifone or others.  Let's assume each cab is running for 12 hours a day - this amount to 156,000 hours of viewer time per day or roughly 57M viewer-hours per year which makes it a nice little property (a back-seat passenger is somewhat captive and so this viewer-hour may be worth more to the network than the equivalent time spent in front of a TV at home).

The current edition of The Economist has a nice article, including some thoughts from yours truly, on the Connected Car.  There are a bunch of interesting trends converging in the new few years that you should try out (safely!) - in-car navigation, car-to-car connectivity, traffic data availability, pay-as-you-go insurance, new ways of creating digital maps, asset tracking, wireless diagnostics, local search, electric vehicles etc.  And many of these ideas are available today, including some from Venrock portfolio companies INRIX, uLocate and Aha Mobile.  Some ideas, such as vehicle-to-vehicle connectivity for driving safety are a decade or more out, in my opinion (see my post on Smart Intersections from a few months ago).  Additionally, the auto industry (now that it is reinventing itself) should not forget that mobile phones/devices are going to be an integral part of the in-car experience.

Coincidentally, just a few weeks ago, I met with Rahul Mangharam (mentioned in the Economist article) at the Moore School of Engineering at the University of Pennylvania, my alma mater.  He's conducting very interesting research into traffic congestion, predictive traffic, automotive safety and next-generation automotive electronics.  Also mentioned in the article is the Stanford CarLab (Cliff Nass and Sven Beiker) which we know well. They're doing some exciting work on human-machine interfaces in the car.

An area that I am particularly interested in currently is the idea of using field-generated and user-inputted data (both explicitly-inputted and implicitly-generated) or crowdsourcing for building geographically-defined databases that can then benefit all stationary and mobile users - examples include traffic, maps, points-of-interest, photos, reviews, retail activity etc. 

I just read Eric Ries' post on learning from his blog subscribers.  I'd like to try his approach and I'm hoping my ego can handle it (and I will plagiarize & paraphrase his questions below - thanks Eric!).  So here goes:

If you have a minute, post your answers in a comment, or email me at dkhare at venrock dot com. Here's what I'd like to know:

1. On a scale of 1-10 (where 10 is most likely), how likely is it that you would recommend this blog to a friend or colleague?
2. How did you hear about it?
3. What led you to become a subscriber, versus just reading an article and leaving like everybody else? (or, if you're not a subscriber, what would it take to convince you?)
4. What do you hope to see here in the future?

Thank you!  I appreciate your time and input greatly.

Cheers,
Dev

[April 18 - I've added, to the bottom of this email, comments regarding this post received on LinkedIn]

I originally thought that electric cars would be more naturally inclined to have advanced telematics, including energy monitoring/management and wireless connectivity to web services. Over time, though, I've come to think that there is no inherent technical reason why electric cars are more amenable to telematics than gasoline-powered cars. 

However, the one crucial difference is that electric cars are being designed from the ground up TODAY whereas gasoline-powered cars have decades of legacy components, legacy architectures and entrenched cultures/bureaucracies surrounding them.

Will we see better-than-expected IT/telematics from Chevy Volt, TH!NK's city, Fisker's Karma, Reva etc.?  I hope so, especially from the US-focused companies.  Probably not from the emerging markets-focused companies such as Reva.

And today, I realized that this wish may come true, while watching the Techcrunch video of the test-driving of the Tesla car.  It seems like the upcoming Tesla model has a great screen in the cockpit with mapping and other related functions (I sure hope it's a connected service, as opposed to a pure on-board system).  The company's website certainly does not show anything remotely interesting in the cockpit.  See below for the video of the Tesla test-drive.

April 18 update - I posted a question about the relationship between electric vehicles (EVs) and telematics to LinkedIn a week ago. Here's a synopsis of the many comments that people made there - comments came from Renault, Gragras SAGAsystem, Fleetmatics, Applied Computer Technologies, Hughes Systique, Sirius Satellite Radio, iSuppli, Atlantic Management Strategies, Frost & Sullivan, Mercedes-Benz and VisionSeeds.  Thank you all!

• EVs need to be more proactive/predictive about the remaining miles that the car can travel on its current charge. This is because charging points are sparse and traffic conditions and driving behavior greatly affect the performance of the car.  As a result, traffic and location-based information (such as location of charging points or parking spots), combined with predictive algorithms, could be of great use to EV OEMs.
• Telematics need to be an provided on an open platform for EVs, so that new applications/services can be developed that tie into mobile devices etc. Proprietary approaches such as from Onstar will not survive much longer.  The auto OEM has to make performance data available to 3rd party devices and also enable third-party devices to have some (controlled) effect on performance.  
• There is an even split between people who think that EV OEMs will provide built-in telematics functionality versus those who think that mobile devices will incorporate this functionality and then interface with the cars to take in and put out information. Personally, I think this depends on the type of telematics you are talking about - if it is performance- and energy-management-related, then IMO it will have to be embedded in the car.
  
• Some comments said that EVs will be premium-priced for quite a while and therefore consumer will expect whiz-bang features such as telematics, connectivity, diagnostics, energy management etc. as a standard part of the MSRP.  (Wireless) connectivity should come standard with all EVs, given the initial audience for these cars. But what's the recurring revenue business model that will fit with consumer expectations? 
  
• Telematics is a fuzzy term, incorporating energy management, LBS applications, diagnostics, roadside assistance, navigation, entertainment services etc.  Some of these areas will differ in traction between EVs and gasoline-powered cars, some will not.  I personally think that energy management/predictive intelligence will be key for EVs.  All the other features mentioned above can also be put into gasoline-powered cars equally well - the only difference is the early adopter audience for EVs which will (I think) expect a lot of these features.

(Photo by Roadsidepictures)

I have just returned from Leadscon, which focused on online lead generation and was sold out.  The online lead gen business was worth nearly $2B in 2008 and the key verticals were mortgage, auto and edu with emerging verticals include home improvement, car repairs etc. (i.e. anything that puts off a new capital purchase for as long as possible).  The biggest issues seemed to be trust and transparency between lead buyers and sellers.  I'll write more about my learnings from Leadscon in the next post. 

The experience got me thinking about how the automotive industry is dealing with lead generation, especially with the severe downturn in auto sales. After all, in this industry, 'leads' have historically walked into dealerships, driven mostly by self-motivation but also by large scale advertising on TV by auto OEMs as well as smaller-scale advertisments in local newspapers and other media outlets by dealerships. 

The last decade has seen the Web impact car buying in a big way, putting pressure on dealership margins, as well as enabling a whole new channel for lead generation.  Companies like Edmunds and CarsDirect have emerged as lead gen leaders.

I'll put two contrasting scenarios in front of you, as food for thought. More in subsequent posts:

Legacy scenario: Confessions of a Car Salesman - article on Edmunds.com.  The writer went undercover to work at a car dealership and exposes the inner workings and psychology of the dealerships. Here's an excerpt from how the author was trained to negotiate with a buyer:

Future scenario: Zag.com got financed last month to the tune of $37.4 million.  Zag is an 'online auto-buying service that saves consumers money when buying cars.'  The keys to its business model include group buying and distribution through affinity groups (such as AAA, Parenting.com and, yes, the NRA).  Imagine hundreds of buyers grouping together to buy hundreds of cars at one shot (no pun intended)... the bargaining power is immense. But the key is that dealers are incented to participate through a fixed price model as well as lead generation over the Web.  How much better is this than going to a car dealership?  Find out more by clicking on one of the links below:

USAA - www.usaa.com/auto
AAA MidAtlantic - http://aaamidatlantic.zag.com
Other AAA clubs - www.aaa.com/autobuying
Upromise - http://upromise.zag.com
Administaff - http://driveyourdream-adm.zag.com
National Rifle Association - http://nra.zag.com
American Express - www.amexnetwork.com/autos
Overstock Cars - http://cars.overstock.com
CapitalOne - www.capitaloneautobuying.com
Parenting - http://parenting.zag.com

I'm interested in lead generation in this recessionary environment.  If performance marketing is (somewhat of) a safe harbor in this environment, then there must be several businesses that are benefiting from lead generation / CPA. Digital goods/services providers are benefiting, for sure. I wonder how auto OEMs, consumer electronics providers, durable goods providers and others are leveraging the recession - notwithstanding their own specific industry problems, all of these categories would probably benefit from shifting 10-15% more of their ad spend online (from TV and other traditional media).

Some of these areas that are benefiting include:

• Incentivized rewards - TrialPay, Offerpal, Super Rewards etc.  Incentivized rewards have had a great ramp in the past year, providing a solution to the monetization problem faced by social network app developers.
• Virtual goods - Facebook, Hi5 etc. have all introduced virtual goods and many social network apps vendors as well as MMOGs have embraced virtual goods wholeheartedly.  Leveraging this trend, Venrock is an investor in TwoFish which is a "virtual economy data platform that harnesses powerful post-purchase intelligence to manage virtual economies for leading social, gaming, and entertainment experiences."
• Subscription businesses - Netflix, ShutterFly etc.  One of the takeaways from the recent Jefferies Internet and Media conference was that "more subscription based models are likely to emerge given the current ad weakness."  Based on this thesis, Venrock recently invested in Aria Systems which is a leading provider of on-demand subscription billing products.  

If you are one of these companies benefiting from this recessionary environment and are at the Leadscon show, give me a ping today or tomorrow.

Apple's iPhone SDK Terms & Conditions do not allow turn-by-turn nav - when I ask around, I hear that the reason is probably mostly technical (i.e. background processing on the slow iPhone chip would really eat up compute cycles and potentially interfere with the primary functionality of phone calls and music).  I've also heard that Apple may have designs on the navigation space itself - there have been rumors that all the mobile nav apps companies, including Telenav, NIM and Decarta, have gone through a beauty contest at Apple headquarters in Cupertino

Now we have a prototype of a working turn-by-turn nav app for the iPhone.  Thanks to The iPhone Blog for catching this demo at Mobile World Congress.

 

I think it will be quite a while until Apple allows this to appear on the App Store, unless the iPhone chipset gets faster. Not only are companies like Sygic interested in the iPhone market, I'm sure many of the GPS device makers such as TomTom, Garmin and (formerly) Dash would be interested. The ad-supported nav vendors that have appeared in Europe over the past year are probably also watching developments on the iPone - these include Amaze and Nav4All.  There are also a slew of consumer-generated (maps+traffic+nav) companies that will be launching soon that will look at the iPhone market.  Stay tuned!

The Wall Street Journal posted a video of this space today:

Here's a scenario from a Gearlog article: "We are traveling at an impossibly high speed along the Autobahn when a stalled Cadillac CTS looms ahead. As if sensing its plight, the Caddy's brake lights and backup lights flash. A warning flashes in my car's dashboard, the seat vibrates, and then powerful disc brakes bring us to a halt just a few feet from disaster—all without the driver touching a thing. The demo actually took place in the parking lot of Giants Stadium at about 20 mph, but one day it could happen on the Autobahn, or on Interstate 80, at serious speeds."

For those of you who've made it this far, here's a fun clip from a motorcycle on the German Autobahn:

The Nuance/IBM move will have all the downstream providers/buyers of voice ASRs scrambling to figure out how to dual-source their voice technology or just have two viable options to pit against each other for better pricing/terms. Examples of companies hurt by this move could be server-side consumer portals (e.g. Microsoft's TellMe division, Vlingo, etc.) and automotive OEMs (Nuance and IBM have a very high combined market share here).  The only game remaining in the voice ASR space is now outside of the US and Europe.

Nuance and IBM Establish Agreement to Advance Innovative Speech SolutionsNuance to Deliver Advanced Product Offerings Combining Nuance and IBM Technologies

BURLINGTON, MA and ARMONK, NY, January 15, 2009 — Nuance Communications, Inc. (NASDAQ: NUAN), a leading provider of speech solutions, and IBM (NYSE: IBM), a pioneer in speech technology, today jointly announced that Nuance and IBM have entered into a licensing and technical services agreement to enhance and expand innovative speech solutions designed to better serve enterprises, consumers, carriers, and partners worldwide.

With the objective of advancing customer access to speech innovation, Nuance and IBM technologists will cooperate to incorporate IBM technology into Nuance’s speech solutions. Nuance expects the first integrated speech innovations combining Nuance and IBM technologies to be available within two years. IBM will continue to serve its own customers. In a second component of the agreement, Nuance will purchase speech-related patents from IBM.

“IBM and Nuance share a vision to proliferate advanced speech capabilities across a broad range of devices and environments,” said Dr. John E. Kelly III, IBM senior vice president and director, IBM Research. “We recognize that Nuance is a leader in the speech marketplace and we believe this technology agreement will accelerate the delivery of speech innovations to the world’s consumers.”

“We are enthusiastic about this strategic relationship with IBM, building on its rich history of speech research to accelerate the creation and adoption of next-generation speech solutions,” said Paul Ricci, chairman and CEO, Nuance. “Through this relationship, we expect to inspire a new level of technical advancement unprecedented in the speech industry from which the customers and partners of both companies will benefit.”

Financial details were not disclosed.

Here's a top 10 of the most interesting announcements, from my point-of-view. These included (from best down to good):

1. Palm Pre - The new device seems to be a (temporary?) rebirth of Palm - the functionality is great, superior to the iPhone in some cases. Sprint may launch  this early in 2009.  New Nova OS with multi-threading.  Multi-touch screen, slide-out QWERTY keyboard, 8 GB storage, GPS, WiFI, Bluetooth, removable battery, accelerometer.  No word on an app store concept yet.  Photo: Palm.

2. Ford Sync next-gen, including Venrock-portfolio company INRIX.  I blogged on this a couple of day back here.

3. 3D TV - even though 3D TV seems to make a small comeback every five years, this year the quality of the experience is good. I went to the Sony booth - great experience from multiple angles. Had to wear 3D glasses.  LG, Panasonic and others were also showing their technologies in this area.

4. Toyota-VoiceBox announcement - Toyota announced its new telematics platform - Safety Connect (for Toyota cars) and Enform (for Lexus), with a conversational voice interface provided by VoiceBox and telematics provided by ATX.  The Lexus Enform system will be in Lexus cars and dealerships early this year. I believe that conversational voice will become a must-have HCI requirement for cars in the near future as more and more connected services are brought into the car - there is no way to handle this increasing complexity in the future using a hierarchical, menu-driven approach.

5. TomTom Go740 LIVE - connected PND. Interesting given the demise of Magellan and Dash as PND companies. Good to see connected PNDs hit the market (including Best Buy late last year).  Photo: TomTom.

6. Microprojectors - there are finally some working products in the market, including Samsung's MBP200, 3M's MM200, Nextar's Z10. These are projecting images from between 20 to 50 inches.  I also saw a microprojector embedded in a mobile phone.

7. Boxee - while Boxee had no announcement at CES, they were present at booths at CES - this is worth a mention here.  Fred Wilson, Boxee's investor at Union Square Ventures, calls this a 'Firefox for media centers'.  I have Boxee installed on my Apple TV and Boxee's intuititive UI helps me watch Hulu, Comedy Central and various other Internet video destination sites on my TV.  A platform approach such as Boxee's has a much greater opportunity than individual content widgets built for each separate TV model or media center model.

And finally, it was amazing to see how some concepts from last year have taken hold and have been broadly adopted across the CE landscape.  These provide no real differentation between the different CE vendors but are worth mentioning below.

8. Youtube/Netflix everywhere - seemed to be everywhere. This is similar to how the studios are licensing their content to anybody who is willing to pay the prices and follow the business models that the studios want. In other words, at the end of the day, CE vendors will not be able to differentiate based on the content they can offer.

9. Web widgets on TVs - a number of TV vendors, including Samsung, were demo'ing widgets from Yahoo!, Youtube, Flickr, sports, weather etc., based on broadband enablement of TVs. I don't believe an model-by-model approach or even a vendor-by-vendor approach to web access will scale. There needs to be broader platform approach which WebTV/Tivo tried/are trying and Boxee is going after currently.

10. Green / energy savings - a number of the PC and TV vendors were talking about energy savings but again, didn't seem like a differentiator between the CE vendors.  Consumers, in my opinion, are seeing this as mostly a must-have.