nick burcher

My (short) presentation on content at IAA Digital Download 2012

noreply@blogger.com (Nick Burcher) — Tue, 22 May 2012 07:58:00 +0000

I was recently asked to spend around 10 minutes giving my thoughts on content and Paid Owned Earned to the IAA Digital Download conference in central London.

These are the slides I presented:

IAA Digital Download 2012 - Nick Burcher

View more presentations from Nick Burcher

These are very topline thoughts, my book 'Paid Owned Earned: maximizing marketing returns in a socially connected world' explores these themes more deeply (Chapter 3 is about Content Hubs and Community Management, Chapter 4 is about creating Content and so on.) Available from Amazon (try the links on the right of this page) and bookshops across the world now!

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Copenhagen Orchestra flashmob on the Metro by Copenhagen Phil and Radio Klassisk

noreply@blogger.com (Nick Burcher) — Thu, 10 May 2012 08:27:00 +0000

Flash mobs can still make people smile, but nowadays they need to be executed in a quirky / original way in order to resonate. The Copenhagen Phil orchestra recently showed how flash mobs can still work, carrying out a flash mob performance on the Copenhagen Metro to promote both themselves and Danish classic music radio station Radio Klassisk.

Copenhagen Metro orchestra flash mob by the Copenhagen Phil

This year the Copenhagen Phil orchestra played Grieg's Peer Gynt for commuters on their way home - looks more pleasant than travelling on the London underground at peak time!

NB. The Copenhagen Metro performance is the second flash mob that the Copenhagen Phil orchestra have undertaken in central Copenhagen - this was last year's effort - with the orchestra performing a flash mob inside Copenhagen central station:

With nearly 5 million views for last years performance and 1.2 million views for this year's Copenhagen Phil orchestra stunt, there may still be life in the flash mob format after all!!!

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Flash mob evolution - even Microsoft stores are trying them now!

Eurovision flash mob performed simultaneously across Europe!

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IKEA creates Banksy style graffiti in Milan

noreply@blogger.com (Nick Burcher) — Tue, 01 May 2012 08:23:00 +0000

IKEA has been tagging it's own ads with Banksy style graffiti in Milan as part of the IKEA 'People bring Design to Life' current campaign. Stencilled art in the style that Banksy made famous was created and dogs, ballerinas, children and more were added as 'graffiti' to both IKEA posters and Milan subway walls, steps and turnstiles.

IKEA Banksy graffiti in Milan

IKEA Banksy graffiti in Milan - ballerina

This is an interesting way of drawing attention to posters and malking them more conversation worthy. An accompanying video (in Italian) showing how the IKEA Banksy graffiti was brought to life and executed is here:

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IKEA iPad glove promotion in Norway

IKEA introduces nursery / creche for men

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IKEA's reconstruction of the Oval Office

IKEA election kitchens in blue, red or yellow

IKEA - 'Flatpack the Opera'

IKEA virtual furniture inside the Sims 2 game

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Prometheus, Channel 4 and Twitter live ad integration [screenshots]

noreply@blogger.com (Nick Burcher) — Mon, 30 Apr 2012 08:39:00 +0000

During the penultimate episode of Homelands last night (in the UK), Channel 4 partnered with 20th Century Fox to show the latest epic trailer for forthcoming Ridley Scott film Prometheus and then featured related live tweets during a following ad break.

In the first break in Homelands the following (scary?) 3 minute Prometheus trailer took over the whole ad break:

This ended with a Channel 4 announcer requesting that viewers tweet about Prometheus and the Prometheus trailer using the hashtag #areyouseeingthis - with the chance for the best tweets to be featured in the next ad break:

Channel 4 / Prometheus Twitter ad integration call to action - screenshot

Channel 4 also highlighted this through the @C4Insider Twitter account and there were Sponsored Tweets in support of this too:

@C4Insider promotes Prometheus ad integration

The Prometheus ad in the next Channel 4 ad break highlighted some of the best tweets that had been made using the #are youseeingthis hashtag - effectively populating the TV ad with live Twitter [Earned Media] content:

Prometheus live tweets on Channel 4 TV ad

Prometheus tweets on Channel 4 ad

Interesting execution. Definitely epic and a clear demonstration of Paid fuelling Owned and Earned - and vice versa!

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Will.i.am live tweeting from the studio on The Voice UK [images] #thevoiceuk

noreply@blogger.com (Nick Burcher) — Sat, 28 Apr 2012 20:09:00 +0000

Will.i.am is one of the judges / mentors on the latest reality series to hit the UK, 'The Voice.' In tonight's show Will.i.am was introducing his acts, commenting on all the performances - and live tweeting too!

Will.i.am tweeting on The Voice UK

Will.i.am tweeting on The Voice UK (2)

Will.i.am tweeted about being proud of his acts but also revealed how he was bringing the show to life through his use of social media:

Cool stuff, I hope he's allowed to do more of this next week!

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BMW April Fools Day 2012 ad - BMW Driverless Running Coach [images]

noreply@blogger.com (Nick Burcher) — Sat, 31 Mar 2012 23:02:00 +0000

BMW have a long history of running a BMW April Fools advert and April Fools Day 2012 is no exception with ads running in today's UK broadsheet newspapers under the headline 'turn your car into a coach':

BMW April Fools 2012 ad in UK newspapers

The 2012 BMW April Fools ad features the 'BMW driverless Running Coach' (!)

BMW April Fools 2012 - Driverless Running Coach

BMW April Fools 2012 Driverless Running Coach dashboard

BMW state: 'As an official sponsor of London 2012, BMW has been inspired to develop a new technology helping customers to boost their fitness in the run up to the Games. The new driverless Running Coach feature uses a combination of ConnectedDrive technologies and surround view cameras to enable the car to follow the runner, at a safe distance, while pounding the pavement. To help with motivation, integrated exterior speakers play encouraging words while the Lock Out Logistics feature makes sure that any distance set is completed without cheating.

Alvin Alaff, Head of Futile Innovations at BMW’s renowned Forschungs und Innovationszentrum, said “It’s a car gym but not as we know it.” Further details on the driverless Running Coach can be found by contacting 0800 561 0080 or emailing alvin.alaff@bmw.com.'

Another great April Fool idea from BMW!

How to drive Earned Media impressions through the development of Owned Media for a specific date or event is one of the key marketing ideas discussed in my new book 'Paid Owned Earned: maximizing marketing returns in a socially connected world.' The book covers a range of topics including how to build a marketing conversation calendar that harnesses days like April Fools Day, Valentines Day, First Day of Summer etc in the chapter on Content Hubs and Communities. How to create content that resonates is then a key part of the following chapter on Content, with case studies and ideas around creating content that people will want to care about and share about. The book then goes on to explore optimal strategies around promoting content and conversation, before looking at how to set objectives and measure success.

A free sampler for Paid Owned Earned is here: http://www.scribd.com/doc/81930820/Paid-Owned-Earned-by-Nick-Burcher and Paid Owned Earned is on sale worldwide through real world bookshops and online book sellers.

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BMW April Fools Day 2011 - the Royal Edition

BMW April Fools Day 2010 - Political Roundel

BMW April Fools Day 2009 - Magnetic Tow Technology

BMW April Fools Day 2008 - Canine Repellent Alloy Protection System

Groupon Royal Wedding deal - April Fools Day 2011

French Connection Kitten Couture - April Fools Day 2011

Google launch Gmail Motion - April Fools Day 2011

Google Animal Translate - April Fools Day 2010

Waitrose April Fools Day 2009 - Pinanas

April Fools 2008 - Project Virgle - Google and Virgin plan to colonise Mars

and for the full range of BMW April Fools creatives 2000-2009 see here.

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IKEA - iPad gloves to promote new IKEA catalogue in Norway

noreply@blogger.com (Nick Burcher) — Wed, 14 Mar 2012 23:04:00 +0000

IKEA Norway launched the iPad version of the IKEA catalogue by offering a special iPad glove sewing kit! The new IKEA sewing product (called “BERÖRA”) was a sewing kit with a special conductive thread and was created around the IKEA Norwegian iPad catalogue launch.

IKEA iPad sewing kit!

Users could sew the thread into their favourite gloves which then enabled them to work on any touch-screen - ideal for using an iPad in Norway's chilly winter temperatures! The IKEA BERÖRA stunt saw 12,000 of the iPad sewing kits distributed for free across a two week period and this saw the IKEA iPad catalogue become the top downloaded iPad app in Norway.

More in this case study video:

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Angry Birds and NASA - new game launched by astronaut on International Space station!

noreply@blogger.com (Nick Burcher) — Fri, 09 Mar 2012 23:58:00 +0000

New Angry Birds 'Space' (presented by Samsung Galaxy Note) launches on March 22nd for IOS, Android, PC and Mac.

Angry Birds Space

In advance of this game maker Rovio have managed to pull off an extraordinary publicity stunt - Angry Birds Space was unveiled by astronaut Don Pettit whilst he was on the International Space station whilst it travelled 242.5 miles above the Earth!

Don Pettit launches Angry Birds Space on the International Space station

Pettit announced the new Angry Birds game and demonstrated what happens when you fire a red bird from a slingshot in zero gravity. The Angry Birds Space announcement then featured game footage from the forthcoming release and everything can be seen in the video below:

Amazing stunt and the sort of content that is sure to drive drives mass conversation / mass sharing!

*Angry Birds is featured in my book 'Paid Owned Earned: maximizing marketing returns in a socially connected world' - read / download a free sample of the book here: http://www.scribd.com/doc/81930820/Paid-Owned-Earned-by-Nick-Burcher

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I Am Zlatan - amazing iPad interactive book app [video]

noreply@blogger.com (Nick Burcher) — Mon, 20 Feb 2012 09:28:00 +0000

Towards the end of 2011 Swedish football star Zlatan Ibrahimovic released an autobiography and the English translation has now been released as an iPad interactive book app. Billed as a reading experience that has been 'completely re-imagined for touchscreen', I Am Zlatan allows app users to 'dive vertically into the original text with adjacent images, videos and links for further exploration.'

I Am Zlatan - a new kind of reading experience

'The original text of I Am Zlatan is brought to life by:

- 16 scenes: Visual stories highlighting defining moments of the biography, including: the showtime goal in La Manga, the Maradona goal against Breda, the backheel against Italy, the inauguration of Zlatan Court, the backheel at Inter that crowned Zlatan Capocannoniere, the reception at Camp Nou, the goal in El Clásico, the reception at San Siro, the penalty in the Inter–Milan Derby, and more.

- The timeline: Explore the original text re-created as a chronological interactive storyline - Geo stories: Navigate the story geographically on an interactive map or using the GPS of the iPad when traveling

- Stop-motion storytelling: Study the Maradona goal against Breda and Ronaldo's tricks and techniques - Tattoo stories: Scope out Zlatan’s tattoos interactively

- Dialogue storytelling: Re-enact Zlatan's first meeting with Mino Raiola - Memorabilia gallery: A close-up view of some of the boots through the years

- Statistics: The career told in numbers with adjacent images

- Picture gallery: Zlatan's life outside of football

- Personal video introduction by Zlatan Ibrahimovic

- 130 images and 30 videos integrated into each chapter, carefully selected to enhance the original story.

- Unique behind-the-scenes interview with author David Lagercrantz on writing the text with Zlatan Ibrahimovic'

A concept video showing how the I Am Zlatan Ipad app works is on Vimeo:

Concept video: I Am Zlatan Biography App from Bonnier on Vimeo.

Amazing execution and a good example of how the iPad is not just for reading text, the whole concept of a book / printed publication can be turned on it's head in the face of touchscreen / gesture-based technology!

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My book: Paid Owned Earned: maximizing marketing returns in a socially connected world [sample chapters]

noreply@blogger.com (Nick Burcher) — Fri, 17 Feb 2012 12:59:00 +0000

'Paid Owned Earned: maximizing marketing returns in a socially connected world' is available for pre-order now with an official on sale date of the 3rd March 2012 from real world and online booksellers across the world (see some of the links on the top left.)

The book explores the different aspects of Paid Owned Earned and how everything links together - with the text split into individual chapters around 'Listening', 'Community Management and Content Hubs', 'Content', 'Optimization', 'Seeding and Distribution', 'Broadcast', 'Performance', 'Responding' and 'Measurement.'

Sample editorial can be read (and downloaded from Scribd and Issuu) below:

On Issuu:

Open publication

On Scribd:

Paid Owned Earned by Nick Burcher

And learn more at www.paidownedearned.com and by Liking PaidOwnedEarned on Facebook and on Twitter @PaidOwnedEarned

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Yahoo! C.O.R.E. data visualisation shows how Yahoo! content is analysed and personalised for users

noreply@blogger.com (Nick Burcher) — Wed, 15 Feb 2012 13:55:00 +0000

Yahoo! now use an algorithm called C.O.R.E. to personalise home page content for individual users - everyday the Content Optimization Relevance Engine (C.O.R.E.) processing 2.2 billion pieces of content for Yahoo! users!

Every hour Yahoo! C.O.R.E. analyses 1.2 TB of feedback (the equivalent of 644,245,094 printed pages) and the effect of this has been to increase home page click through rate by 300% as visitors get to content more quickly and more easily.

A video to show C.O.R.E. at work has been shared through Flickr:

...and internet users can see C.O.R.E. at work for themselves at http://visualize.yahoo.com/core/#.

C.O.R.E. is another great example of how data can be harnessed and processed to produce greater personalisation - and, through increased relevance / click through, greater performance too.

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Clarion Hotel Post 4D projection in Gothenburg

noreply@blogger.com (Nick Burcher) — Thu, 02 Feb 2012 22:47:00 +0000

Around 10000 people witnessed the spectacular opening event on 26th January 2012 for the new Clarion Hotel Post in Gothenburg, Sweden. The historic building was previously home to the Post Office before being converted to the Clarion Hotel Post and the opening of the hotel was marked with a 4D projection that included fireworks, a follow on concert and a VIP party for 2500 people.

Whilst this sort of projection is becoming more commonplace, it is still a great way of making a (lasting) impression and the opening of the Clarion Hotel Post was another great example of it can work!

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David Beckham on Google+ and hanging out live

noreply@blogger.com (Nick Burcher) — Sun, 15 Jan 2012 23:41:00 +0000

David Beckham is now on Google+ and on Thursday January 19th Google+ users can hang out with Beckham after he has participated in a live video Google interview.

David Beckham on Google+

Interview questions can be submitted by posting to Google+ with hashtag #GoogleBeckham and the David Beckham Google interview will be posted to YouTube afterwards. The David Beckham Google interview starts at 1700 GMT / 1200 EST / 0900 PST and the Beckham Google + Hangout is scheduled for 1830 GMT / 1330 EST / 1030 PST - more details can be seen in this video:

David Beckham is the latest celebrity to feature in Google+ promotion after previous appearances from a range of diverse characters (from Will.i.am to the Dalai Lama.) Celebrity use helped drive Twitter into the mainstream and it will be interesting to see whether celebrity usage will drive engagement / usage of Google+ in a similar way...

Hat tip: Official Google blog and the YouTube blog

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Moxie 2012 Trends Report from Moxie Interactive

noreply@blogger.com (Nick Burcher) — Mon, 09 Jan 2012 10:04:00 +0000

Moxie Interactive have published their Moxie 2012 Trends report and it contains a host of useful information alongside fascinating predictions for the year ahead.

The report description states:

"At Moxie, we publish a report each year that analyzes existing trends in order to gain insight into what will break over the next year. It’s an important and interesting exercise, which helps us focus our energies and filter out the noise. We apply ascendant trends to our clients digital marketing efforts and all year long we meet with innovative technology companies in order to get a jump on the next big thing. This year, we identified ten trends that will drive digital over the next twelve months."

The key 10 trends identified range from 'the Always On web' through to 'Personal Data Security':

Click here to download the Moxie 2012 Trends report

The Moxie 2012 Trends report gives detail around each of these areas, before finishing with practical tips on how to maximise the opportunities that these areas offer.

[disclaimer: Moxie Interactive is a part of the ZenithOptimedia Group]

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Facebook usage statistics by country Dec 2008 - Dec 2011

noreply@blogger.com (Nick Burcher) — Wed, 04 Jan 2012 13:35:00 +0000

I have been collating Facebook usage statistics by country for a few years now and this means it's possible to look at growth in Facebook usage by country from 2008 to the present.

Facebook continues to grow across the world and the big story is the Facebook usage growth in so called developing markets such as Indonesia, India, Brazil and the Philippines.

The table below shows the top 30 countries by number of active Facebook users according to the data available from Facebook (leave a comment if you want to know statistics for other countries.)

Top 30 countries with highest number of Facebook users (Dec 31st 2011 - data from Facebook):


Rank	Country	Number of Facebook users Dec 2008	Number of Facebook users Dec 2009	Number of Facebook users Dec 2010	Number of Facebook users Dec 2011	12 month growth %
1	USA	42,078,960	101,303,240	145,749,580	157,418,920	8.01%
2	Indonesia	897,040	14,681,580	32,129,460	41,768,340	30%
3	India	1,071,280	5,397,480	17,288,900	41,399,720	139.5%
4	Brazil	209,460	2,413,900	8,821,880	35,157,560	298.5%
5	Mexico	1,440,640	6,505,040	18,488,700	30,985,340	67.6%
6	Turkey	7,934,340	16,943,780	24,163,600	30,963,100	28.1%
7	UK	14,937,180	22,625,300	28,661,600	30,469,920	6.3%
8	Philippines	390,700	8,387,560	18,901,900	27,033,680	43.0%
9	France	6,587,240	14,290,700	20,469,420	23,544,460	15.0%
10	Germany	1,255,480	5,799,520	13,678,200	22,123,660	61.7%
11	Italy	5,585,700	13,272,760	17,812,800	20,885,560	17.3%
12	Argentina	2,255,300	7,387,120	12,359,260	17,581,160	42.3%
13	Canada	10,862,040	14,228,460	17,288,620	17,113,920	-1.0%
14	Colombia	3,362,760	7,243,520	11,665,860	15,799,320	35.4%
15	Spain	2,596,080	7,701,200	12,235,080	15,682,800	28.2%
16	Thailand	168,720	1,963,560	6,732,780	13,275,580	97.2%
17	Malaysia	850,420	3,975,640	9,544,580	12,060,340	26.4%
18	Taiwan	112,900	5,490,300	8,752,640	11,598,500	32.5%
19	Australia	4,330,040	7,611,920	9,661,720	10,721,020	11%
20	Venezuela	1,874,220	4,952,340	7,552,760	9,579,200	26.8%
21	Egypt	822,560	2,341,880	4,634,300	9,393,700	102.7%
22	Chile	4,153,060	5,808,020	7,586,060	9,020,220	18.9%
23	Peru	296,200	1,510,480	3,888,560	7,887,280	102.8%
24	Poland	194,820	1,609,100	4,540,320	7,523,420	65.7%
25	Japan	213,740	798,440	1,816,140	6,266,440	254%
26	Pakistan	376,720	1,392,520	3,119,440	5,888,580	88.8%
27	Netherlands	351,280	1,689,480	3,417,540	5,761,520	68.6%
28	South Korea	113,820	404,600	2,473,540	5,354,740	116.5%
29	Russia	123,060	663,880	3,223,220	5,237,420	62.5%
30	South Africa	920,200	2,434,500	3,422,920	4,822,820	40.9%

[*figures are taken from Facebook API and then compared to Facebook usage statistics lists that I have previously compiled (enabling the growth calculation.)]

As before, if you want to know the latest Facebook usage statistics for another country (and data is now published for almost every country in the world), leave a comment in the post below and I will try to post the relevant Facebook user statistics data.

Join me on Facebook at www.facebook.com/paidownedearned

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Happy New Year 2012 from London! [HD fireworks video and music download]

noreply@blogger.com (Nick Burcher) — Sun, 01 Jan 2012 07:49:00 +0000

Happy New Year from London!

Awesome London New Year's Eve fireworks again, kicked off by Jacques Rogge's Olympic announcement and the 'Chariots of Fire theme' before including Adele, Coldplay, the Prodigy, Faithless and all sorts of other tracks mashed together.

The London New Year 2012 Fireworks mix was put together by BBC DJ Nihal with Dan Mumford over a month in a Radio 1 studio - you can download the full mix from Nihal's Soundcloud here : http://soundcloud.com/dj-nihal/fireworksmix2012-by-dj-nihal

FIREWORKSMIX2012 BY DJ NIHAL by DJ Nihal

Happy New Year!

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Heineken social Christmas tree on Facebook and in the real world in Singapore

noreply@blogger.com (Nick Burcher) — Mon, 12 Dec 2011 13:50:00 +0000

Heineken has created a 'social Christmas tree!'

Heineken Social Christmas Tree on Facebook

The Heineken Social Christmas tree is a Facebook app that allows users to select a Christmas message, a style and 16 Facebook friends, with everything then displayed on a sendable Facebook christmas tree graphic.

Heineken have also taken the Heineken social Christmas tree into the real world too. Between 17th Dec and 26th Dec messages will come alive on an 11 metre tall / 48 LCD screen real world social Christmas tree at Clarke Quay in Singapore.

More information in the video below and you can access the Facebook app at www.socialtree.sg

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Lagerhaus blog-up stores e-commerce launch (Sweden)

noreply@blogger.com (Nick Burcher) — Mon, 05 Dec 2011 09:23:00 +0000

Swedish home interiors store Lagerhaus has launched an e-commerce offering, but, in advance of the main launch, Lagerhaus launched their e-commerce offering through selected blogs and so called 'blog-up stores.'

The Lagerhaus 'blog-up' stores saw prominent interior design bloggers selling Lagerhaus products through a widget embedded onto their own blogs. This new twist on the traditional affiliate approach worked well in generating PR coverage / online conversation, charging up the Lagerhaus Facebook Page and kickstarting the official Lagerhaus e-commerce store. Indeed, the blog-up stores have now become a permanent fixture of the Lagerhaus e-commerce offering:

Lagerhaus sales ecosystem including real world stores, e-commerce and blog-up stores

Full details of the Lagerhaus blog-up store activity can be seen in the video below (though would be interesting to know what the sales return from this activity turned out to be):

Hat tip: Spinning Around / James Gordon-MacIntosh

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Nokia 800 Lumia DeadMau5 Millbank Tower projection event in central London [videos]

noreply@blogger.com (Nick Burcher) — Mon, 28 Nov 2011 23:11:00 +0000

Millbank Tower was the site of the big Nokia 800 Lumia event in central London tonight. Nokia projected onto the tower, while DeadMau5 played a special outdoor set to celebrate the new Nokia 800 Lumia Windows phone.

Nokia 800 Lumia DeadMau5 projection - Millbank Tower, London

The Nokia DeadMau5 event was witnessed by crowds at Millbank Tower and on the Albert Embankment on the south bank of the Thames – with some even lucky enough to witness the DeadMau5 show from boats on the Thames.

The Nokia DeadMau5 event was also live streamed through Nokia Pages on Facebook. I took various videos from Albert Embankment on the South Bank of the Thames looking onto Millbank Tower and the Nokia DeadMau5 performance:

NB any voices heard on these films are from the crowd and not from myself or anyone with me.

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Nokia 800 Lumia DeadMau5 projection at Millbank Tower, London

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Giant Lego Christmas Tree at St Pancras station, London [videos + photos]

noreply@blogger.com (Nick Burcher) — Sun, 27 Nov 2011 23:39:00 +0000

This year the Christmas tree at St. Pancras train station is a bit different - it's made out of Lego!

The giant Lego Christmas tree is located in the main arcade area of St Pancras station and measures 12 metres / 38 feet in height. The giant Lego Christmas tree at St. Pancras station is made with 600,000 Lego bricks, 172 Lego branches and around 1200 Lego baubles. The giant Lego tree also has a QR code decoration that links to the website of the builders, Bright Bricks.

Giant Lego Christmas Tree at St. Pancras station, London

QR code on giant Lego Christmas Tree at St. Pancras station, London

I also made a couple of videos of the giant Lego Christmas tree when visiting it today:

Very impressive and a great way of bringing the product to life in a very public, high traffic area!

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ElfYourself 2011

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Social Media Behaviour [presentation] - my slides from WMG Digital conference

noreply@blogger.com (Nick Burcher) — Thu, 24 Nov 2011 22:56:00 +0000

I was recently asked to make a short presentation at the WMG Digital conference in London on 'Social Behaviour.'

My presentation deck gives an overview of some of the things currently happening on the web that I think are interesting. The opening slides are based around Earned Media advocacy / customer service. The deck then moves to discuss the mechanics and motivations of sharing and finishes with illustrations of how people follow other people and how critical mass is now the critical component in generating Earned Media spread. Everything is then wrapped up with the latest version of my Paid Owned Earned graphic.

Social Media Behaviour - Nick Burcher - WMG conference Nov 2011

View more presentations from Nick Burcher

For those who were at the event, thank you for your attention and questions, I hope you found this useful!
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Domino's Pizza Hero iPad application - pizza gamification!

noreply@blogger.com (Nick Burcher) — Tue, 22 Nov 2011 09:28:00 +0000

The new Domino's Pizza Hero iPad application allows app users to create their own pizza - and score points while they do it!

Domino's Pizza Hero iPad application

The Domino's Pizza Hero app allows iPad users to: "rise through the pizza making ranks and become a Pizza Hero" by making "top quality pizzas by kneading dough, spreading sauce, sprinkling cheese, placing toppings and more as you race against the clock." Users can compete against other pizza makers on the Game Center Leaderboards, as well as share achievements, scores and pizza maker profiles on Facebook and Twitter.

Pizza Hero app users can even make a pizza and order it from Domino's!

Hat tip: Cultural Fuel

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Innocent Tweet and Eat Veg Pots collaborative couponing #tweetandeat

noreply@blogger.com (Nick Burcher) — Mon, 14 Nov 2011 23:13:00 +0000

Innocent are running a collaborative couponing campaign for their veg pots. Under the title 'Tweet & Eat' the Innocent veg pots campaign is based around the idea that 'the more people who tweet, the cheaper you eat.' Coupon discount levels will increase over time from 50p off to completely Free.

Innocent Tweet & Eat Veg Pots collaborative couponing

The Innocent Tweet and Eat promotion page states:

"Collective buying power is where it's at. So get your friends, workmates and that bloke sat next to you on the bus tweeting now to push up the Tweet-O-Meter and get more discount.

After you've tweeted to your hearts content don't forget to request a Direct Message, this lets us give you a shout when the next coupon level is reached - you don't want to miss out.

Can't wait any longer? Don't feel like tweeting? Simply print the current coupon and get yourself down the shops quick sharp."

The Innocent Veg Pots tweet and eat campaign is in a similar vein to the Uniqlo Lucky Counter initiative that ran in September 2010:

Uniqlo Lucky Counter Twitter discount promotion

Clever stuff - the question though is whether this is another example of the collaborative consumption trend that Rachel Botsman writes about at collaborativeconsumption.com or just another coupon / sales gimmick?

Related posts

Uniqlo Lucky Counter group shopping / collaborative discount campaign

Innocent Village Fete in Regents Park - a social event in every sense!

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Elf Yourself 2011 at elfyourself.com - OfficeMax Christmas seasonal classic is back for another year!

noreply@blogger.com (Nick Burcher) — Wed, 09 Nov 2011 13:41:00 +0000

ElfYourself at elfyourself.com has been running for a number of years, with over 160,000,000 elves made to date. The principle is simple. Every year OfficeMax give internet users the chance to upload a photo into an ElfYourself elf template, then create a Christmas elf animation featuring up to 5 personalised elves and then send it on to friends through email or Facebook.

OfficeMax Elf Yourself 2011

For 2011 ElfYourself is still partnering with JibJab and photos can be uploaded from computer, taken from Facebook or recorded from a webcam.

ElfYourself 2011 photo editing

The range of ElfYourself 2011 elf dances includes Funk, HipHop, Disco, 80s, Country, Singing, Surf, Charleston and Classic.

ElfYourself 2011 - Singing

ElfYourself 2011 - Funk

ElfYourself users can share their creations through email or Facebook and also have the option to pay to download their ElfYourself creation, with other ElfYourself options giving users the chance to buy ElfYourself personalised products from the ElfYourself store such as mugs, mousemats, cards and posters.

ElfYourself is only live during the holiday season, but the opening of the ElfYourself site can only mean one thing - Christmas is on the way!(Note - ElfYourself site is opening shortly, but ElfYourself at JibJab is already live at http://elfyourself.jibjab.com)

Related posts

Giant Lego Christmas Tree at St Pancras station, London

Elf Yourself at elfyourself.com - Christmas 2007
Elf Yourself at elfyourself.com - Christmas 2008
Elf Yourself at elfyourself.com - Christmas 2009
Elf Yourself at elfyourself.com - Christmas 2010
Mad Men Yourself
Obama Yourself

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Google Analytics in real life

noreply@blogger.com (Nick Burcher) — Wed, 26 Oct 2011 12:47:00 +0000

Getting people to an e-commerce site is one thing, getting them to buy is another. Consumers are still faced with hurdles when it comes to online shopping - having to remember login details and passwords, entering strange letters into captchas, negotiating around complicated delivery charges and so on.

Analytics packages can help identify the barriers to conversion and to bring this to life Google Analytics have created a video around what buying a loaf of bread in the real world would be like if e-commerce principles were applied. It's a bit over the top, but makes the point nicely!

Related posts

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