Google remained the top web brand by total audience in the U.S., with 171 million unique U.S. visitors in April, while Facebook’s visitors averaged the most time on the site per person (7 hours, 9 minutes). 210 million Americans were active online in April 2012, and more than half (117 million) visited Travel websites during the month.
[read more]Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to research from Nielsen Catalina Solutions (NCS).
[read more]Even before the Internet and the rapid growth and increased access to free video gaming in a web browser, PC owners in the U.S. played games locally right on their desktop. Bundled in with the operating system, games like FreeCell, Solitaire, Minesweeper, Hearts, and Pinball served as the original free-to-play games.
[read more]During the first quarter of 2012, campaigns for the five leading U.S. presidential candidates—Newt Gingrich, Barack Obama, Ron Paul, Mitt Romney and Rick Santorum—placed nearly 66,000 advertisements across local broadcast and print, according to Nielsen.
[read more]Nielsen examined the media habits of the digital black consumer in the U.S., a segment with significant buying power which presents key opportunities for marketers—and illustrated their activities across online, mobile, social and TV.
[read more]When it comes to television, the 12-17 demo is proving that times may change, but teens will be teens, spending nearly the same amount of time viewing TV in bedrooms as they do in family rooms. Overall, teenagers spent 47% of their TV time in their bedrooms versus 48% in family rooms.
[read more]The Demand Institute Reports that the U.S. housing market is growing again—but not as we knew it.
[read more]In March 2012, more than two out of three Americans who were active online visited Facebook. The rate is even higher in Brazil, New Zealand and Italy, underscoring Facebook’s transcendence of borders around the world.
[read more]Today’s Chinese consumer is different than the one of just two or three years ago. Increasingly sophisticated, connected and with upgraded preferences, today’s consumer is willing to pay a higher price for certain goods if the value proposition is right. Gaining competitive advantage in China, whether in traditional brick and mortar stores or in the emerging online retail landscape, takes more than just good strategy—it takes indepth knowledge of the consumer.
[read more]The dynamics of the Chinese media market make for a unique environment for marketers and advertisers looking to reach the country’s consumers.
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Nielsen In The News
