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	<title>Nielsen Online</title>
	
	<link>http://www.nielsen-online.com/blog</link>
	<description>Just another WordPress weblog</description>
	<pubDate>Sat, 27 Jun 2009 01:07:16 +0000</pubDate>
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		<title>The Iran Election and Social Media: The New News Revolution</title>
		<link>http://www.nielsen-online.com/blog/2009/06/26/the-iran-election-and-social-media-the-new-news-revolution/</link>
		<comments>http://www.nielsen-online.com/blog/2009/06/26/the-iran-election-and-social-media-the-new-news-revolution/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 23:13:21 +0000</pubDate>
		<dc:creator>admin1</dc:creator>
		
		<category><![CDATA[Emily Luger]]></category>

		<category><![CDATA[Iran]]></category>

		<category><![CDATA[news]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[twitter]]></category>

		<category><![CDATA[Wikipedia]]></category>

		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.nielsen-online.com/blog/?p=1055</guid>
		<description><![CDATA[Iranian election is yet another watershed moment in the ongoing evolution of news and media, further blurring the lines between being, reporting, and following the story. In the two weeks since the controversy and conflict surrounding the election, a number of insights have emerged about how the Internet and social media continue to be a [...]]]></description>
		<wfw:commentRss>http://www.nielsen-online.com/blog/2009/06/26/the-iran-election-and-social-media-the-new-news-revolution/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Addressing Quality: A History Lesson for Chrysler &amp; Fiat</title>
		<link>http://www.nielsen-online.com/blog/2009/06/26/addressing-quality-a-history-lesson-for-chrysler-fiat/</link>
		<comments>http://www.nielsen-online.com/blog/2009/06/26/addressing-quality-a-history-lesson-for-chrysler-fiat/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 16:29:21 +0000</pubDate>
		<dc:creator>julieenzweiler</dc:creator>
		
		<category><![CDATA[Julie Enzweiler]]></category>

		<category><![CDATA[automotive]]></category>

		<category><![CDATA[chrysler]]></category>

		<category><![CDATA[Fiat]]></category>

		<category><![CDATA[GM]]></category>

		<guid isPermaLink="false">http://www.nielsen-online.com/blog/?p=1005</guid>
		<description><![CDATA[






Given that the bailouts of Chrysler and General Motors are taxpayer funded, U.S. consumers have a vested interest in the future of both companies. The future of Chrysler/Fiat in particular is a widely discussed topic on the Web, with both enthusiasts and the general population having polarizing viewpoints.

Chrysler, Dodge &#38; Jeep enthusiasts acknowledge the need [...]]]></description>
		<wfw:commentRss>http://www.nielsen-online.com/blog/2009/06/26/addressing-quality-a-history-lesson-for-chrysler-fiat/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Measuring Buzz to Impact the Business and Drive ROI</title>
		<link>http://www.nielsen-online.com/blog/2009/06/24/measuring-buzz-to-impact-the-business-and-drive-roi/</link>
		<comments>http://www.nielsen-online.com/blog/2009/06/24/measuring-buzz-to-impact-the-business-and-drive-roi/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 22:24:53 +0000</pubDate>
		<dc:creator>admin1</dc:creator>
		
		<category><![CDATA[Alex Burmaster]]></category>

		<category><![CDATA['BOBI' Award]]></category>

		<category><![CDATA[buzzmetrics]]></category>

		<category><![CDATA[Pfizer]]></category>

		<category><![CDATA[pharma]]></category>

		<guid isPermaLink="false">http://www.nielsen-online.com/blog/?p=1017</guid>
		<description><![CDATA[Last month, we were honored to win a &#8216;BOBI&#8217; award for &#8220;Most Innovative Approach&#8221; from the British Healthcare Business Intelligence Association for our recent work with Pfizer. Their challenge was to monitor what consumers were saying online about Champix, the company&#8217;s smoking cessation aid, and to that end, we created a research methodology using our [...]]]></description>
		<wfw:commentRss>http://www.nielsen-online.com/blog/2009/06/24/measuring-buzz-to-impact-the-business-and-drive-roi/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Listening: Back to the Future of Consumer Research</title>
		<link>http://www.nielsen-online.com/blog/2009/06/23/listening-back-to-the-future-of-consumer-research/</link>
		<comments>http://www.nielsen-online.com/blog/2009/06/23/listening-back-to-the-future-of-consumer-research/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 23:21:17 +0000</pubDate>
		<dc:creator>admin1</dc:creator>
		
		<category><![CDATA[David Wiesenfeld]]></category>

		<category><![CDATA[listening]]></category>

		<category><![CDATA[market research]]></category>

		<category><![CDATA[P&G]]></category>

		<guid isPermaLink="false">http://www.nielsen-online.com/blog/?p=1001</guid>
		<description><![CDATA[P&#38;G and Nielsen illustrate how monitoring online conversation adds essential insights to survey-based learning and allows market researchers to bring consumers to life
A joint Webinar will be held Friday, 6/26, at 2:00 p.m. EDT. Register here.  
What&#8217;s driving all the excitement and energy around &#8220;listening?&#8221; After all, the basic notion of &#8220;listening&#8221; - observing and interpreting [...]]]></description>
		<wfw:commentRss>http://www.nielsen-online.com/blog/2009/06/23/listening-back-to-the-future-of-consumer-research/feed/</wfw:commentRss>
		</item>
		<item>
		<title>It Ain’t Over ’til the Fat Lady Bings</title>
		<link>http://www.nielsen-online.com/blog/2009/06/16/it-aint-over-til-the-fat-lady-bings/</link>
		<comments>http://www.nielsen-online.com/blog/2009/06/16/it-aint-over-til-the-fat-lady-bings/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 16:50:44 +0000</pubDate>
		<dc:creator>jonstewart</dc:creator>
		
		<category><![CDATA[Jon Stewart]]></category>

		<category><![CDATA[Bing]]></category>

		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.nielsen-online.com/blog/?p=976</guid>
		<description><![CDATA[When Microsoft rebranded their search engine, Yusuf Mehdi explained that they settled on the name Bing &#8220;because it sounds off in our heads when we think about that moment of discovery and decision making - when you resolve those important tasks.&#8221; Still in the early weeks of the launch, he is probably hoping that Bing [...]]]></description>
		<wfw:commentRss>http://www.nielsen-online.com/blog/2009/06/16/it-aint-over-til-the-fat-lady-bings/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Experiential Buzz Provides Emotionally-Charged Insights into the GM Brand</title>
		<link>http://www.nielsen-online.com/blog/2009/06/16/experiential-buzz-provides-emotionally-charged-insights-into-the-gm-brand/</link>
		<comments>http://www.nielsen-online.com/blog/2009/06/16/experiential-buzz-provides-emotionally-charged-insights-into-the-gm-brand/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 13:33:26 +0000</pubDate>
		<dc:creator>JenniferVolz</dc:creator>
		
		<category><![CDATA[Jennifer Volz]]></category>

		<category><![CDATA[Joe Colacurcio]]></category>

		<category><![CDATA[auto]]></category>

		<category><![CDATA[bankruptcy]]></category>

		<category><![CDATA[customer service]]></category>

		<category><![CDATA[dealership]]></category>

		<category><![CDATA[GM]]></category>

		<guid isPermaLink="false">http://www.nielsen-online.com/blog/?p=969</guid>
		<description><![CDATA[On the eve of General Motor’s bankruptcy, New York Times blog writer, James G. Cobb, asked consumers to share their experiences with GM vehicles. His personal contribution relates to family vehicles, from deep pride in his parents’ first new Chevy to a later Biscayne exhibiting various quality issues that would ultimately be cited as a [...]]]></description>
		<wfw:commentRss>http://www.nielsen-online.com/blog/2009/06/16/experiential-buzz-provides-emotionally-charged-insights-into-the-gm-brand/feed/</wfw:commentRss>
		</item>
		<item>
		<title>One Not So Small Step for Nielsen; One Giant Leap in Web Measurement</title>
		<link>http://www.nielsen-online.com/blog/2009/06/12/one-not-so-small-step-for-nielsen-one-giant-leap-in-web-measurement/</link>
		<comments>http://www.nielsen-online.com/blog/2009/06/12/one-not-so-small-step-for-nielsen-one-giant-leap-in-web-measurement/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 18:52:21 +0000</pubDate>
		<dc:creator>admin1</dc:creator>
		
		<category><![CDATA[CEO]]></category>

		<category><![CDATA[John Burbank]]></category>

		<category><![CDATA[Nielsen Online]]></category>

		<category><![CDATA[Global measurement]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[NetView]]></category>

		<category><![CDATA[Web audience measurement]]></category>

		<guid isPermaLink="false">http://www.nielsen-online.com/blog/?p=978</guid>
		<description><![CDATA[Fifteen years ago, less than 15 percent of the U.S. was online. Companies and consumers were only beginning to harness the power of the Internet and the media industry had only begun to take notice. The &#8216;long tail&#8217; didn&#8217;t exist. Today, the Web is the media. From consumer-generated content to the blurring of lines between the Web, TV and cell [...]]]></description>
		<wfw:commentRss>http://www.nielsen-online.com/blog/2009/06/12/one-not-so-small-step-for-nielsen-one-giant-leap-in-web-measurement/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Latest Pew Internet Project Study: Americans Increasingly Turn to the Web for Health Information</title>
		<link>http://www.nielsen-online.com/blog/2009/06/11/latest-pew-internet-project-study-americans-increasingly-turn-to-the-web-for-health-information/</link>
		<comments>http://www.nielsen-online.com/blog/2009/06/11/latest-pew-internet-project-study-americans-increasingly-turn-to-the-web-for-health-information/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 19:37:17 +0000</pubDate>
		<dc:creator>melissadavies</dc:creator>
		
		<category><![CDATA[Melissa Davies]]></category>

		<category><![CDATA[healthcare]]></category>

		<category><![CDATA[Pew Internet Project]]></category>

		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.nielsen-online.com/blog/?p=959</guid>
		<description><![CDATA[The Pew Internet &#38; American Life Project today released the results of its latest survey into how and when Americans use the Internet to gather health information. In The Social Life of Health Information, Pew reports that Americans are turning to an increasingly broader array of online and offline resources in their search for health [...]]]></description>
		<wfw:commentRss>http://www.nielsen-online.com/blog/2009/06/11/latest-pew-internet-project-study-americans-increasingly-turn-to-the-web-for-health-information/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Responsible Online Research</title>
		<link>http://www.nielsen-online.com/blog/2009/06/05/responsible-online-research/</link>
		<comments>http://www.nielsen-online.com/blog/2009/06/05/responsible-online-research/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 17:51:36 +0000</pubDate>
		<dc:creator>jakavan</dc:creator>
		
		<category><![CDATA[Dave Osborn]]></category>

		<category><![CDATA[analytics]]></category>

		<category><![CDATA[measurement]]></category>

		<category><![CDATA[videocensus]]></category>

		<guid isPermaLink="false">http://www.nielsen-online.com/blog/?p=954</guid>
		<description><![CDATA[Recently, there’s been a fair amount of buzz about supposedly new and revolutionary ways to measure audiences online. Just this week, a press release from a competitor promised that their new “hybrid” methodology (panel + census) will provide “a comprehensive accounting of the complete digital media universe.”
The Nielsen Company has long believed that using panel [...]]]></description>
		<wfw:commentRss>http://www.nielsen-online.com/blog/2009/06/05/responsible-online-research/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Fox News features Jon Gibs to discuss Social Networking Trends</title>
		<link>http://www.nielsen-online.com/blog/2009/06/05/fox-news-features-jon-gibs-to-discuss-the-social-network-explosion/</link>
		<comments>http://www.nielsen-online.com/blog/2009/06/05/fox-news-features-jon-gibs-to-discuss-the-social-network-explosion/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 15:00:07 +0000</pubDate>
		<dc:creator>jakavan</dc:creator>
		
		<category><![CDATA[Staff]]></category>

		<guid isPermaLink="false">http://www.nielsen-online.com/blog/?p=944</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://www.nielsen-online.com/blog/2009/06/05/fox-news-features-jon-gibs-to-discuss-the-social-network-explosion/feed/</wfw:commentRss>
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