Reports and Downloads

Global Online Consumers and Multi-Screen Media: Today and Tomorrow

2012-05-17T20:21:43.588Z

Innovations in technology, a multitude of connected devices, and evolutions in the media distribution landscape have provided more ways than ever to consume media across different screens, whether at home, at work, or on-the-go.

TV and Beyond: Marketing to Cross-Platform Consumers

2012-05-17T17:36:18.567Z

How consumers are engaging with TV and video content has changed dramatically in recent years, a fact underscored by the digital elements of this year’s Upfronts and the emerging Newfronts. In this webinar, Nielsen tackles the evolving TV landscape—particularly who’s watching what, and on which device—and help content providers and advertisers alike understand what these changes mean for them and how to best connect with consumers, wherever they might be tuning in.

The Cross Platform Report - Q4 2011

2012-05-17T23:12:24.244Z

Consumers are shifting to new technologies and devices that make it easier for them to watch the content they want whenever and wherever is most convenient for them, signaling the continuing evolution the traditional TV home.

Q1 2012 Global Consumer Confidence Report

2012-05-17T23:13:04.972Z

Global consumer confidence increased five index points to 94 in Q1 2012, according to the latest online survey findings from Nielsen.

Private Brands Outlook: Flash in the Pan or the Real Deal?

2012-05-17T18:11:18.122Z

The latest private brand sales trends to see where private brands are finding success and retailer innovation from pre-store to in-store.

State of the Hispanic Consumer: The Hispanic Market Imperative

2012-05-17T23:13:59.281Z

State of the Hispanic Consumer: The Hispanic Market Imperative report about the US Hispanic population as well as distinct product consumption patterns.

Global Advertising Trends - Q4 2011

2012-05-17T23:16:02.129Z

After a boost in ad spending in Q3, advertisers show more caution in Q4. Download the report for more on global advertising trends, ad spend and ad budgets.

Fresh Ideas for Growth: Perishables and Profitability

2012-05-17T18:09:16.268Z

Fresh Ideas for Growth: Perishables and Profitability webinar for retailers and manufacturers. Link shoppers needs for Fresh with Center store categories.

Emerging Markets, Emerging Opportunities

2012-05-17T23:16:45.568Z

Consumer confidence has driven market rallies, lifted corporate profits & toppled political regimes; geography alone no longer defines emerging markets-consumer trends do.

The Diverse People of Africa

2012-05-17T23:17:22.323Z

Nielsen knows how Africans think, buy, and consume media through extensive research into the retail infrastructure to understand the diversity of the African consumer.