How To Throw A Party-Club Promoting & Party Promoting Newsletter

Q&A From Club Promoter Consulting Forum - VIP Line & Promo Model Tips

trent@partypromoting.com (Trent Dunn) — Mon, 12 Sep 2011 05:09:00 +0000

http://www.partypromoting.com

Hey!

So on this blog post I'm answering a couple of questions from my Club Promoter consulting forum. I give some advice to one member that needs clarification on what a VIP line or entry is exactly. And I consult another member on how to utilize promotional models at your party.
I offer you free access to the consulting forum for 30 days when you pick up the Party Promoting 3.0 learning course!

Check out the video here:
http://www.youtube.com/watch?v=2bvFy7MznzA

When to Give Up or Change Up Your Party/Nightclub Promotion

trent@partypromoting.com (Trent Dunn) — Sat, 23 Jul 2011 22:37:00 +0000

http://www.partypromoting.com

Blog summary:
As a weekly club promoter you have know when to keep pushing forward with a new promotion and when to fold 'em!
As I mentioned in the Party Promoting 3.0 learning course, you should always give a weekly promotion at least 4-6 weeks to see if it's growing or not. This is assuming that you are doing everything you're supposed to be doing as a promoter (ie. Flyers, Texting, Emailing, Social Networking, etc.) If you don't see it grow you have to consider quitting, but before you do, consider restructuring your night to give it a chance. I was able to turn a slow Saturday night promotion around by renegotiating with the club and making the party free all night w/ no cover. I had the club pay all in-house expenses and give me a better bar commission. I tried it out for a couple of weeks, and it worked! Great crowd, great party, great money...just needed a little tweeking.
So consider tweeking your promotion before giving up on it and give it another 4-6 weeks to see how your crowd takes to it.

Check out the video here:
http://youtu.be/aW4-GlP3zOw

Promoting your party with Emails vs. Text Messages

trent@partypromoting.com (Trent Dunn) — Fri, 17 Jun 2011 16:48:00 +0000

http://www.partypromoting.com - Learn how to be a successful Club Promoter!

Blog Summary:
Here I go over a few pros and cons of promoting your party with Emails versus using Text Messages. Both are great to use to advertise your party with, but if you have to choose, I give you a few things to think about and plus my personal opinion on which I think is most effective.

Here's a quick breakdown of what I discuss in the video blog...
Text Message Pros:
-Instant Delivery
-Keyword Opt-in
-Easy for people to forward

Text Message Cons:
-People's numbers change often
-Text hosting is expensive (.02-.05 cents per text)
-Can't convey much info

Email Pros:
-Can include images, links, and more general info
-Cost effective
-You can send more blasts without recipients feeling bothered

Email Cons:
-Some people don't check email everyday
-Spam filters may block your email

My personal opinion is that Email marketing is best due to it being more cost effective and can convey more information.

Check out the video here:
http://youtu.be/6IjTO3u-r6Y

Tip on Scouting New Nightclubs to Promote

trent@partypromoting.com (Trent Dunn) — Mon, 23 May 2011 06:42:00 +0000

http://www.partypromoting.com

Blog Summary:
Here's a quick tip about scouting new clubs while they're still under construction or just about to open. Jump on them early before other promoters do. Try to establish a relationship with them in advance so when they open you'll be at the top of list of people they might work with. You can scout new clubs, bars, restaurants, etc.
Keep your ear to the street about new locations opening up. You can also check online through sites like craigslist to see who's conducting interviews for bartenders, servers, etc. Clubs/restaurants typically don't do formal interviews with promoters, but you can use this information to get in contact with managers and owners to inquire about promoting their venue.

Here's the video:
http://youtu.be/VqaAEgJbZYw

Day Parties - A Different Way to Throw A Party

trent@partypromoting.com (Trent Dunn) — Mon, 02 May 2011 03:27:00 +0000

http://www.partypromoting.com

Blog summary:
You can throw a day party to both diversify your portfolio of parties, offering your customers something different, and also to take yourself out of the arena of competition with other promoters throwing parties at night. Take advantage of day parties during the Spring and Summer months.

Check out the video here:
http://www.youtube.com/watch?v=KLSN66uFF8I

A lesson on doing contracts when Promoting Parties

trent@partypromoting.com (Trent Dunn) — Wed, 06 Apr 2011 03:07:00 +0000

http://www.partypromoting.com

Blog summary:

So first, Lebron James' lawyer threatens to sue me over promoting a party with his name on it. Now Lebron is getting sued for not showing up to a party he was paid to be at. A great lesson to learn when it comes to doing your paperwork and having everything in order. Apparently he allowed himself to be booked at 2 venues after already accepting a deposit to show up to the first club he had an appearance deal with.
Things like this do happen from time to time, but being prepared for stuff like this is the key. Always hope for the best, but plan for the worst.

Check out the video here:
http://www.youtube.com/watch?v=uJ0z6keQego

An International Club Promoting Tip - Recap of my trip to Australia's Nightlife

trent@partypromoting.com (Trent Dunn) — Sun, 20 Mar 2011 01:52:00 +0000

http://www.partypromoting.com - How to Throw A Party as a Club Promoter the Right Way

Blog Summary:

Here's is a great little piece of advice that I found very relevant while visiting my friend who promotes parties in Sydney Australia. Club Promoting is an International job and the principles can be used anywhere there's people that want to party!
The key is finding a niche market and focusing on them as hard as you can to develop a following for yourself.

Check out the video here:
http://www.youtube.com/watch?v=FWmFizbNDXI

Diversifying your Club Promoting Portfolio to Better Your Odds of Success!

trent@partypromoting.com (Trent Dunn) — Fri, 25 Feb 2011 08:26:00 +0000

http://www.partypromoting.com - Learn how to Throw Parties the right way!!

Blog Summary:

As a club promoter, you can focus all your efforts on one nightclub promotion per week or month, or you can better your odds of success by taking smaller percentages and having your hand in multiple parties throughout the week or month by doing co-promotions with other party promoters.

Check out the video here:
http://www.youtube.com/watch?v=h_eugSK8gdw

Keeping the Upper Hand as a Weekly Club Promoter

trent@partypromoting.com (Trent Dunn) — Fri, 04 Feb 2011 02:03:00 +0000

Party Promoting 3.0 learning course available here after signing up!:
http://www.partypromoting.com

I decided to record a new video blog that touches on an experience I had
doing a weekly promotion at this one particular club.
The club owner got a little greedy and decided to end the promotion
once he saw it was going well. The reason for this was to keep all
the money to himself!!
PURE GREED!
But it's cool...due to the fact that the promotion was properly branded
and I had email contacts for my customers that I've developed a
relationship with.
Party People will follow you and your promotion...not the club.
This is why branding is so important along with you giving your customers
a unique party experience that they can only get from coming to
your parties!

Check out the video blog here:
http://www.youtube.com/watch?v=SUMYVIqQVrQ

Til next time...party on!!
-Trent

How a Club Promoter can deal with Competition

trent@partypromoting.com (Trent Dunn) — Thu, 30 Dec 2010 22:52:00 +0000

http://www.partypromoting.com

Summary:
This blog discusses some ways you as a club promoter can deal with competition from other party promoters. Working together and compromising is the ultimate solution, but at times you have to pick your battles. Ultimately it comes down to building your following in a niche market so competition is less of a concern. Video blog by Trent Dunn

Check it out here:
http://www.youtube.com/watch?v=A29nfYGu74g

No Money Down Ways to Throw Parties as a Club Promoter

trent@partypromoting.com (Trent Dunn) — Wed, 22 Dec 2010 05:59:00 +0000

http://www.youtube.com/watch?v=vfJbo82R5fE

http://www.partypromoting.com/classroom/moorssalc/doogtae/classroom19204.html
- Full length video (30min).

This clip is from the Party Promoting Coaching Classroom. These club promoter classroom videos are extended length tutorials that go into depth about the topic that matter most. by Trent Dunn

Factoring Seasonal Changes in to your Event/Club Promotions

trent@partypromoting.com (Trent Dunn) — Sat, 30 Oct 2010 06:28:00 +0000

http://www.partypromoting.com - The Real Night Club Promoter Guide - Learn how to Throw a Party the Right Way!!

Blog Summary:
I've noticed how people are a little reluctant to go out to parties during drastic changes in weather when the seasons change. When customers haven't adjusted to the hot/cold, or cold/hot shock they sometimes stay in as a default. Keep these changes in mind and plan around them or adjust your party promotion accordingly.

Check out the video blog here:
http://www.youtube.com/watch?v=06miogOM78k

Las Vegas Party Scene Recap + Street Team Tips

trent@partypromoting.com (Trent Dunn) — Thu, 07 Oct 2010 06:43:00 +0000

http://www.PartyPromoting.com - Best Resource for Club Promoters

Blog Summary:

Here I recap my little vaca to Vegas! Pretty much discussing how the club promoting game is the same no matter where you go. The sub-promoters there and street team guys hand out passes to various nightclubs that are usually marked with a number that signify the street team member it came from. This is how they get compensated.
Most of the passes/flyers they handed out were discount admission for guys and free admission for females. They also typically had a cut off time for when the passes would expire.

Another good point concerning street team/sub-promoters was brought up in our forum. It was in respect to how your street team should dress and act when they're out in the streets working. They should dress comfortably yet decent enough to not intimidate people they approach. A good outfit suggestion would be a t-shirt with your company logo on it, jeans, and clean sneakers...but it's all up to you.
Also, make sure they are well informed about the details of your event and not just handing out flyers. If someone asks them about the party they need to know the general details such as location, time, theme, and where to get more info.

Check out the video blog here:
http://www.youtube.com/watch?v=RTnHuFRa_iw

How to Promote Parties in a Bad Economy

trent@partypromoting.com (Trent Dunn) — Wed, 08 Sep 2010 07:15:00 +0000

http://www.partypromoting.com - Teaching you how to Throw A Party the right way with PP3.0

Video blog summary:

Answering a forum question from member Napoleon. Said his clientele has dropped in light of the recession and wanted to know what he can do to make up for the loss.

I suggested that he caters more to the customer and do special promotions that are sensitive to their pockets.
Some examples are doing free entry and free drink promotions for a finite amount of time to get customers in the doors. I've also heard of promoters offer free valet parking. Just brainstorm on it and get creative.
The goal is for people to choose your party over all the others...and every little incentive helps with them making this decision.

Check out the video blog post here:
http://www.youtube.com/watch?v=_9P39vKyFoY

Success Story of Miami Party Promoter

trent@partypromoting.com (Trent Dunn) — Sun, 22 Aug 2010 22:14:00 +0000

http://www.PartyPromoting.com

Blog Summary:
I visited Miami to check up on the club scene and to catch up with an old promoter friend of mine. He was a security guard at the club I used to own.
Back then he was interested in getting into promoting so he started working with my street team passing out flyers. From there he became a sub-promoter, getting paid based on how many people came out to the club due to his efforts. He did extremely well with that and started promoting parties himself as the head promoter. He later moved from Atlanta back to Miami (where he was from) and got a Friday night at a hot club in downtown Miami!
His night brings in over 1000+ customers consistently now!
This is a story that should encourage anyone that they can start from the bottom and work their way up to being a successful full time promoter!
He went from making $15/hr doing security to Thousands of dollars a week with his night!!

Here's the video blog:
http://www.youtube.com/watch?v=X3oZn49lxF0

Follow my Party Promoting Tips on Twitter and Facebook

trent@partypromoting.com (Trent Dunn) — Mon, 26 Jul 2010 23:01:00 +0000

Facebook fan page:
http://www.facebook.com/#!/pages/Party-Promoting/143071832385832?ref=ts

Twitter:
http://www.twitter.com/partypromoting

Link to my Facebook fan page and follow me on twitter @partypromoting

We can open up some good dialog among promoters world wide!! Join in now!

http://www.youtube.com/watch?v=92PDU_cXhTM

Various Avenues of Throwing Parties as a Promoter

trent@partypromoting.com (Trent Dunn) — Mon, 21 Jun 2010 07:57:00 +0000

http://www.partypromoting.com

Teaching you how to throw a party the right way!
Blog by Trent Dunn

Summary:
There are various avenues you can take in the promotional game when you're a promoter. You can be a primary promoter, a sub-promoter, an in-house club promoter or promotional manager, an event planner, etc.
In this video I talk about how I teach you what you need to know to be a primary promoter and take that blanket of knowledge to take any of the other avenues that you choose.

Check the video out here:
http://www.youtube.com/watch?v=PmO2vhNOD7U

Defining Artist and Celebrity Hosting

trent@partypromoting.com (Trent Dunn) — Wed, 19 May 2010 00:31:00 +0000

http://www.partypromoting.com

Blog Summery:
Defining the difference between an artist or celeb hosting, doing a walk through, appearances, and performances. Pricing and details vary depending on the celebrity.
Basically put, hosting, appearance, and walkthrough are one in the same. Contractually a walkthrough means that the celeb will come to your party for at least an hour and you have the right to use their name and likeness to promote your party. Hosting doesn't necessarily mean that they'll be on the mic all night unless specified in your contract. They might get on the mic to speak to your crowd, but it shouldn't be expected.
A performances is just that. You pay a considerable amount more to have them do some songs. The details of a performance should be spelled out in your contract.

http://www.youtube.com/watch?v=grm6IXjr-ns

Get Event Insurance before you Throw A Big Party

trent@partypromoting.com (Trent Dunn) — Mon, 03 May 2010 06:48:00 +0000

http://www.partypromoting.com

Blog Summary:
It's a good idea to get event insurance if you have a lot of money invested in your event. Things you don't have control over might be able to get covered in your policy so you don't go belly up in case of an act of God. Trent D.

http://www.youtube.com/watch?v=56ToFFSMBzcwww.youtube.com/watch?v=56ToFFSMBzc

How to Dominate Twitter when you Throw A Party

trent@partypromoting.com (Trent Dunn) — Sat, 03 Apr 2010 00:59:00 +0000

Blog Summary:

Here I introduce you to some new software that will prove to be a priceless tool to your promotion. This software totally automates Twitter and I share with you a TOP SECRET technique that will take your following to the next level!!

http://www.partypromoting.com/twitter.html - click this link to get the Secret Video and software that will allow you to totally dominate Twitter!! You'll have 100's of Targeted people following you in no time flat!

Check the video out here:
http://www.youtube.com/watch?v=pSbMrU5Lvyg

Affording Limo and Bottle Service for Bday Parties

trent@partypromoting.com (Trent Dunn) — Mon, 08 Mar 2010 09:13:00 +0000

www.PartyPromoting.com - Learn how to throw a party the right way!!

Blog Summary:
Answering a question from my forum about how promoters afford to give limo service to people that book bday parties at their club. Basically promoters just provide this service for the person that submits the biggest guest list or either they'll get a limo company to sponsor their services in exchange for advertising and promotion.

Check out the video here:
http://www.youtube.com/watch?v=C85at2RHG9c

How much does it cost to Throw A Party?

trent@partypromoting.com (Trent Dunn) — Fri, 05 Feb 2010 07:56:00 +0000

http://www.partypromoting.com

Blog Summary
Answering a question I get far too often about how much it cost to throw a party and how much money can be made. I advise you to check out Party Promoting 3.0 where I teach you the steps in throw a hot party the right way!

http://www.youtube.com/watch?v=bd2rX5-S1-E

Basic way to throw a party with a liquor sponsor

trent@partypromoting.com (Trent Dunn) — Tue, 12 Jan 2010 23:20:00 +0000

http://www.partypromoting.com - Learn how to Throw A Party the right way! Check out the Party Promoting 3.0 Learning Course Today!!

Blog Summary:
Here I discuss a basic way for you to use a liquor sponsor when throwing your next party. Doesn't involve the liquor sponsor giving you a ton of money but you can get other incentives to help your party promotion. By this I mean complimentary drinks, t-shirts, hats, key chains, etc. You get in contact with liquor reps by talking to the club manager or bar manager and asking them who there liquor and distributor reps are and finding out if they have any brands they're currently doing promotions for. This is very typical when a club brings in a new product or when they make an order for a product that is well supported by it's manufacturer.

Check out the video here:
http://www.youtube.com/watch?v=gpJ5SlqTwx0

Throwing An Unofficial After Party

trent@partypromoting.com (Trent Dunn) — Tue, 22 Dec 2009 07:52:00 +0000

http://www.partypromoting.com - Some words of advice if you're looking to throw an unofficial pre party or after party for an event that may be going on in your city. Blog by Trent Dunn - Learn to throw a party the right way!

Blog Summary:
You can throw an unofficial afterparty for any event in your area...just be careful about how you brand it and market it to your public. You can be creative about how you name your party and make it understood that it's an afterparty for the event and not necessarily say that's it's official.
Check out the video blog here:

http://www.youtube.com/watch?v=r5DD7JWc0L8

Why Clubs Need Party Promoters To Throw Parties

trent@partypromoting.com (Trent Dunn) — Tue, 01 Dec 2009 08:49:00 +0000

http://www.partypromoting.com
Learn how to throw a party the right way with Party Promoting 3.0.

Blog Summary:
Answering a question from the forum about why nightclub owners need party promoters to throw parties instead of promoting it themselves internally.

In-house club promoting is common. There are a few reasons they don't always do this.
1. It cost the club a lot of extra money to promote every night internally
2. It takes time and a whole lot of effort to set up a promotion and follow through with it from week to week for multiple nights
3. Using a variety of promoters allows the club to expand their clientele base beyond the people they normally get.

Clubs sometimes do in-house promos for their big nights like Fri & Sat so they can keep all the door revenue to themselves. But you'll find that they're more than willing to give the other weekday nights out to promoters.

Here's the video link:
http://www.youtube.com/watch?v=EZb0kvm3FsE