Nikon D800 HD Video: “Joy Ride” by Sandro Miller from Nikon_USA on Vimeo.

The following video gives a behind-the-scenes look at the filming of “Joy Ride.”

Behind the Scenes: “Joy Ride” by Sandro Miller Using the Nikon D800 from Nikon_USA on Vimeo.

MELVILLE, N.Y. (Feb 6, 2012) – Today, imaging leader Nikon Inc. announced the highly anticipated D800 HD-SLR, engineered to provide extreme resolution, astounding image quality and valuable video features optimized for professional still and multimedia photographers and videographers. A camera with an unmatched balance of accuracy, functionality and image quality, the Nikon D800 realizes innovations such as a high resolution 36.3-megapixel FX-format CMOS sensor, a 91,000-pixel RGB Matrix Metering System, Advanced Scene Recognition System and many other intuitive features designed to create the preeminent device for the most demanding photo and video applications.

Whether shooting high fashion, weddings or multimedia content, Nikon’s highest resolution sensor to date, a groundbreaking new 36.3-megapixel (7360 x 4912 resolution) FX-format CMOS sensor, affords flexibility and astonishing image quality to satisfy a myriad of client requests. The Nikon D800 incorporates the latest 91,000-pixel 3D Color Matrix Metering III and the Advanced Scene Recognition System, coupled with an improved 51-point AF system for images with amazing sharpness, color and clarity. With its compact, lightweight D-SLR form factor and extensive video feature set, the D800 allows photographers to transition to multimedia to create an immersive story. Professional videographers will appreciate practical features that go beyond NIKKOR lens compatibility and Full HD 1080p video, such as full manual control, uncompressed HDMI output, and incredible low-light video capability. With this innovative combination of features, the D800 celebrates resourcefulness and a dedication to the flawless execution of an epic creative vision. All of this is driven by Nikon’s latest EXPEED 3™ image processing engine, providing the necessary processing power to fuel amazing images with faithful color, a wide dynamic range and extreme resolution.

“Whatever the project, visionaries need a tool that is going to help them stay on-time and on-task. The Nikon D800 re-imagines what is possible from this level of D-SLR, to address the needs of an emerging and ever changing market; this is the camera that is going to bridge the gap for the most demanding imaging professionals, and provide never before seen levels of SLR image and video quality,” said Bo Kajiwara, director of marketing, Nikon Inc. “The D800 is the right tool for today’s creative image makers, affording photographers, filmmakers and videographers a versatile option for capturing the ultimate in still image quality or full HD content, with maximum control.”

Extreme Image Quality
The new Nikon developed 36.3-megapixel FX-format (35.9 x 24mm) CMOS sensor realizes Nikon’s highest resolution yet, and is ideal for demanding applications such as weddings, studio portraiture and landscape, where there is no compromise to exceptional high fidelity and dynamic range. Nikon’s first priority is amazing image quality above all else, and resolution of this magnitude affords photographers the ability to portray even the smallest details, such as a strand of hair, with stunning sharpness or crop liberally with confidence. Photographers also shoot with the assurance of NIKKOR lens compatibility, because only a manufacturer with decades of optical excellence can provide the glass to resolve this kind of extreme resolution.

For shooting with minimal noise in a variety of lighting conditions, the D800 features a wide native ISO range of 100-6400, expandable to 50 (Lo-1)-25,600 (Hi-2). Nikon engineers have created innovative ways to manipulate light transmission to the sensor’s photodiodes, giving users the ability to shoot with confidence in challenging lighting conditions. Internal sensor design, an enhanced optical low pass filter (OLPF) and 14 bit A/D conversion with a high signal to noise ratio all contribute to a sensor capable of excellent low light ability despite the extreme resolution. Every aspect of this new FX-format sensor is engineered to deliver amazing low noise images through the ISO range and help create astounding tonal gradation and true colors, whether shooting JPEG or RAW. Images are further routed through a 16-bit image processing pipeline, for maximum performance. To further enhance versatility, users are also able to shoot in additional modes and aspect ratios such as 5:4 to easily frame for printed portraits or a 1.2X crop for a slight telephoto edge. For even more versatility, photographers can also take advantage of Nikon DX-format lenses for more lens options and enhanced focal range (1.5X), while still retaining sharpness and details at a high 15.4-megapixel (4800×3200) resolution.

Contributing to the camera’s rapid performance and amazing image quality is Nikon’s new EXPEED 3 image processing engine that helps professionals create images and HD video with amazing resolution, color and dynamic range. From image processing to transfer, the new engine is capable of processing massive amounts of data, exacting optimal color, rich tonality and minimized noise throughout the frame. Despite the immense data, the new EXPEED 3 also contributes to energy efficiency, affording the ability to shoot longer.

The D800 also features the Advanced Scene Recognition System with the 91,000-pixel 3D Color Matrix Meter III to provide unrivaled metering in even the most challenging of lighting conditions. At the system’s core is a newly designed RGB sensor that meticulously analyzes each scene, recognizes factors such as color and brightness with unprecedented precision and then compares all the data using Nikon’s exclusive 30,000 image database. Additionally, this new sensor now has the ability to detect human faces with startling accuracy, even when shooting through the optical viewfinder. This unique feature is coupled with detailed scene analysis for more accurate autofocus (AF), Auto exposure (AE), i-TTL flash control and even enhanced subject tracking. The Color Matrix Meter also emphasizes priority on exposure of the detected faces, allowing for correct exposure even when the subject is backlit. Even in the most difficult exposures the D800 excels, such as maintaining brightness on a bride’s face while retaining the dynamic range to accentuate the intricate details of a wedding dress beside a black tuxedo.

Advanced new automatic systems make it even easier to capture amazing images. The camera features a new enhanced auto white balance system that more accurately recognizes both natural and artificial light sources, and also gives the user the option to retain the warmth of ambient lighting. Users can expand dynamic range with in-camera High Dynamic Range (HDR) image capture, and enjoy the benefits of Nikon’s Active D-lighting for balanced exposure. Another new feature is direct access to Nikon’s Picture Control presets via a dedicated button on the back of the body to tweak photo and video parameters on the fly, such as sharpness, hue and saturation.

True Cinematic Experience
The Nikon D800 has a compact and lightweight form factor that’s preferable for a production environment, yet is packed with practical and functional features. The D800 is ideal whether the user is a filmmaker on location or in the studio or a documentarian in the field who requires portability and the NIKKOR lens versatility and depth of field that only a HD-SLR can offer. Filmmakers have the choice of various resolutions and frame rates, including Full HD 1080 at 30/24p and HD 720 at 60/30p. By utilizing the B-Frame data compression method, users can record H.264/MPEG-4 AVC format video with unmatched integrity for up to 29:59 minutes per clip (normal quality). This format produces higher quality video data without increasing file size for a more efficient workflow. The optimized CMOS sensor reads image data at astoundingly fast rates, which results in less instances of rolling shutter distortion. The sensor also enables incredible low-light video capability with minimal noise, letting filmmakers capture footage where previously impossible or expensive and complex lighting would otherwise be necessary. Users are also able to have full manual control of exposure, and can also adjust the camera’s power aperture setting in live view for an accurate representation of the depth of field in a scene. Whether shooting for depth of field in FX-format mode, or looking for the extra 1.5X telephoto benefits of DX mode, the high resolution sensor of the D800 allows videographers to retain full 1080p HD resolution no matter which mode they choose to best suit the scene. Users are also able to easily compose and check critical HD focus through the 921,000-dot, 3.2-inch LCD monitor with reinforced glass, automatic monitor brightness control, and wide viewing angle.

For professional and broadcast applications that call for outboard digital recorders or external monitors, users can stream an uncompressed full HD signal directly out of the camera via the HDMI port (8 bit, 4:2:2). This output signal can be ported into a display or digital recording device or routed through a monitor and then to the recording device, eliminating the need for multiple connections. This image can also be simultaneously viewed on both the camera’s LCD and an external monitor, while eliminating on-screen camera status data for streaming purposes. The D800 also includes features concentrated on audio quality, such as a dedicated headphone jack for accurate monitoring of audio levels while recording. Audio output levels can be adjusted with 30 steps for precise audio adjustment and monitoring. The D800 offers high-fidelity audio recording control with audio levels that can be set and monitored on the camera’s LCD screen. A microphone connected via the stereo mic jack can also be adjusted with up to 20 steps of sensitivity for accurate sound reproduction. What’s more, recording can be set to be activated through the shutter button, opening a world of remote applications through the 10-pin accessory terminal.

Wield Speed and Performance with Astonishing Accuracy
Whether shooting the runway or fast moving wildlife, the enhanced 51-point AF system of the D800 delivers blazing fast AF with tack-sharp results. Nikon has enhanced the Multi-Cam 3500-FX AF sensor module and algorithms to significantly improve low light acquisition, for precise focus to an impressive -2 exposure value (EV). The focus system utilizes 15 cross-type AF sensors for enhanced accuracy, and the system also places an emphasis on the human face, working in conjunction with the Advanced Scene Recognition System to provide accurate face detection even through the optical viewfinder. The camera also utilizes nine cross-type sensors that are fully functional when using compatible NIKKOR lenses and teleconverters with an aperture value up to f/8, which is a great advantage to those who need extreme telephoto focal lengths (single cross type sensor active with TC20E III). For maximum versatility in all shooting situations, whether photographing portraits or static subjects, users are also able to select multiple AF modes, including normal, wide area, face tracking and subject tracking to best suit the scene.

The D800 delivers upon a professional’s need for maximum speed when it counts. The camera is ready to shoot in 0.12 seconds, and is ready to capture with super-fast AF and response speed. To photograph action in a burst, the camera shoots up to 4 frames per second (fps) in FX mode at full resolution, or up to a speedy 6 fps in DX mode using the optional MB-D12 Battery Pack and compatible battery. Further enhancing the speed of the camera and overall workflow, the D800 utilizes the new USB 3.0 standard for ultra fast transfer speeds.

Construction and Operability
The body of the D800 is designed to offer a compact form factor and a lightweight body for the utmost versatility. The chassis is constructed of magnesium alloy for maximum durability, and is sealed and gasketed for resistance to dirt and moisture. Users are able to easily compose through the bright optical viewfinder, which offers 100% frame coverage. For storage, the D800 has dual card slots for CF and SD cards, and offers users the ability to record backup, overflow, RAW/JPEG separation, and the additional option of shooting stills to one and video to the other. For high speed recording and transfer, data can be recorded to recent UDMA-7 and SDXC / UHS-1 cards. The shutter has been tested to withstand approximately 200,000 cycles, and the camera also employs sensor cleaning. The D800 also features a built-in flash and is compatible with Nikon’s acclaimed Creative Lighting System, including a built-in Commander mode for controlling wireless Speedlights.

D800E – Maximum Resolution Unleashed
In addition to the D800, Nikon will also be releasing a supplementary model for those professionals who demand even higher resolution and D-SLR versatility; the D800E. This model treads in medium format territory for studio work or landscape photography when there is no exception to only the highest fidelity and sharpness. This unique alternative model will effectively enhance the resolution characteristics of the 36.3-megapixel CMOS sensor by cancelling the anti-aliasing properties of the OLPF inside the camera. By doing this, light is delivered directly to the photodiodes, yielding an image resulting from the raw light gathering properties of the camera. A color moiré correction tool will also be available within Capture NX2 to enhance the D800E photographer’s workflow.

Price and Availability
The Nikon D800 will be available in late March for the suggested retail price of $2999.95.* The D800E version will be available in mid April 2012 for a suggested retail price of $3,299.95.* For more information about these models, NIKKOR lenses and other D-SLR cameras please visit http://www.nikonusa.com.

Press Contacts: MWW Group
Geoff Coalter | gcoalter@mww.com | 201-507-9500
Matt Kopacz | mkopacz@mww.com | 201-507-9500

*Suggested retail price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2011, production of NIKKOR lenses surpassed 65 million, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @Nikon_USA.

“YOUR 1 SHOT” CONTEST OFFERS NEW ARTISTS A CHANCE TO PERFORM LIVE AT SXSW RESIDENCY

New York, NY – (February 6, 2012) Nikon Inc. and Warner Music Group are uniting to host a star-studded residency at the upcoming South by Southwest® Music & Media Conference (SXSW®) in Austin, Texas. “The Warner Sound Captured by Nikon” will make its home at Austin’s famed La Zona Rosa, with two days and three nights of showcase performances slated for March 13th through 15th.

Artists from Atlantic Records, Warner Bros. Records and other WMG labels will appear live at these official SXSW showcases; all SXSW badge-holders are welcome. Among the artists will be such acclaimed acts as Santigold, B.o.B, Wale & Meek Mill, fun., and Gary Clark, Jr. – a full line-up will be announced shortly.

WMG and Nikon are also teaming up to search for the next great music superstar via the “Your 1 Shot” contest. Bands/artists are invited to submit one live performance video to the “Your 1 Shot” contest site, located at http://www.talenthouse.com/nikon-perform-at-sxsw. One winner, courtesy of Nikon 1, will be selected by a stellar panel of music industry experts, including A&R executives from both Atlantic Records and Warner Bros. Records as well as guest artists from each label’s prestigious roster. The winning artist or band will be brought in to Austin for a Wednesday, March 14th live performance at “The Warner Sound Captured by Nikon.”

In addition to earning a live performance, the “Your 1 Shot” winner will receive a new Nikon 1 J1 camera kit to capture their most memorable moments, travel and three nights’ accommodation in Austin and VIP access to “The Warner Sound Captured by Nikon.” One runner-up, as selected by Warner Music Group, will receive new Nikon photography equipment valued at up to $1,000. In addition, the “People’s Choice” artist receiving the most votes online will receive Nikon equipment valued at up to $2,000.

Artists’ submissions will be accepted through Monday, February 20th at 10 a.m. PST, with online voting set to run from February 21st through February 27th. The “Your 1 Shot” winner is scheduled to be announced on Tuesday, March 6th. Warner Music Group will choose the winner(s) from all qualified submissions with special consideration for the top People’s Choice voted entries. For Official Rules, Guidelines and Terms & Conditions please visit http://www.talenthouse.com/nikon-perform-at-sxsw.

“The Warner Music Sound Captured by Nikon” is presented by Nikon, Inc., with additional sponsorship provided by TIGI Haircare, which notes that “TIGI’s Bed Head is proud to be the official hair care partner of the Warner Sound Captured by Nikon, providing fans the opportunity to primp before they rock out at the show!”

Follow @thewarnersound on Twitter (http://twitter.com/thewarnersound) for more announcements about WMG’s SXSW® showcases at “The Warner Sound Captured by Nikon.”

For more information, please contact:
Susan Mazo
Susan.Mazo@wmg.com
(212) 275-2198

Robin Theis
RTheis@mww.com
(212) 827-3778

ABOUT NIKON: Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2011, production of NIKKOR lenses surpassed 65 million, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @Nikon_USA.

ABOUT WARNER MUSIC GROUP: With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music, one of the world’s leading music publishers, with a catalog of more than one million copyrights worldwide.

MELVILLE, NY (Jan. 31, 2012) – Today, Nikon Inc. introduced two new COOLPIX cameras into the P-series, providing photographers with amazing optics from compact offerings for their next adventure-packed outing. Breaking the zoom barrier, the new COOLPIX P510 brings the action close with an impressive 42x optical Zoom-NIKKOR ED glass lens, from a wide 24mm to an amazing 1,000mm* focal range. When the adventure begins once the sun sets, the new COOLPIX P310 tackles demanding low-light conditions with a 16.1-megapixel Backside Illuminated (BSI) CMOS sensor and a fast f/1.8 maximum aperture, NIKKOR glass lens. From the expansive Serengeti horizon, thunderous waterfalls of the Amazon to the jazz-infused nightlife setting of New Orleans, Nikon’s new COOLPIX P-series cameras enable photographers to capture any adventure with astounding clarity.

“With the new COOLPIX P-series cameras, Nikon is raising the bar for performance and image quality to better accommodate the needs of advanced photographers looking for a compact companion,” said Bo Kajiwara, director of marketing, Nikon Inc. “Both the COOLPIX P510 and P310 combine Nikon’s legendary NIKKOR lenses and advanced features to challenge photographers creatively in environments that call for portability and easy access.”

COOLPIX Technology
At the core of these powerful new COOLPIX cameras are Nikon’s world-class NIKKOR lenses, delivering accurate detail, brilliant color and amazing clarity. Further enhancing color and sharpness, Nikon’s EXPEED C2™ high performance digital image processing engine is implemented and custom-optimized for each COOLPIX model to ensure high-quality pictures and movies.

The New COOLPIX P510: Setting a Higher Zoom Standard
Shattering the conventional zoom barrier, the new COOLPIX P510 features a staggering 42x Wide-Angle NIKKOR glass zoom lens. The astounding zoom range of 24mm to 1,000mm with advanced optical Vibration Reduction (VR) image stabilization ensures that the photographer captures their intended subject with exceptional image quality. With this kind of extreme focal length, the need for superior image stabilization becomes essential for photos and HD video. Photographers are given increased stability with the additional zoom control located on the side of the lens barrel.

To further enhance image quality and help combat challenging low-light conditions, the COOLPIX P510 includes an advanced 16.1-megapixel BSI CMOS sensor. Utilizing the high-speed continuous shooting performance (capture five images at full resolution in approximately one second) of the CMOS sensor and fast autofocus (AF), the COOLPIX P510 makes it possible to capture even the most spontaneous moments.

This full-featured compact camera also comes complete with built-in GPS capabilities, allowing photographers to track their adventures and geotag photos. The COOLPIX P510 also includes Full HD (1080p) movie recording with stereo sound and the ability to utilize the expansive zoom range during recording with AF for dynamic videos. A 3-inch high resolution (921,000-dot) vari-angle monitor makes it easy to compose images and movies from difficult angles. Additionally, The COOLPIX P510 features a variety of advanced functions for the sophisticated user seeking smooth handling with intuitively placed controls such as the mode dial that enables easy setting of frequently used functions on the fly.

The New COOLPIX P310: Low Light, No Problem
The new COOLPIX P310 achieves superior image quality in low-light settings thanks to the powerful combination of a 16.1-megapixel BSI CMOS sensor, wide ISO range up to 3200 (Hi1 6400 equivalent) and a fast, wide-angle maximum aperture f/1.8 lens. The COOLPIX P310 further fights blur by incorporating advanced optical VR image stabilization and makes shooting in low-light a breeze with several scene modes including Advanced Night Portrait mode, Night Landscape mode and Backlight/High Dynamic Range (HDR) mode. The Advanced Night Portrait mode combines consecutive images of the background while the subject is captured using the flash, while the Night Landscape mode combines a series of consecutive shots taken at a fast shutter speed into a single image with reduced noise. The Backlight HDR mode merges images of the same scene at different exposures to achieve a single image with a broad range of tonal detail.

Designed to be the serious photographer’s compact companion, the COOLPIX P310 comes equipped with several features found in D-SLR cameras including manual exposure control (P/S/A/M) and a new Zoom Memory function that enables the selection of popular prime focal lengths during shooting. Through an easily accessible top-mounted control wheel, users are able to adjust shutter speed, aperture and other settings in order to achieve their preferred look. For more creativity, the COOLPIX P310 also includes special effects and filter effects that can be added to photos in-camera for a quick artistic touch. To facilitate easy composing, viewing and playback, the COOLPIX P310 features a 3-inch high resolution (921,000-dot) LCD screen.

Understanding the demand for a capable multimedia camera, the COOLPIX P310 also sports incredible video capabilities. With the ability to capture Full HD (1080p) video at 30 frames-per-second (fps) with AF, stereo sound and the use of the optical zoom while recording, the COOLPIX P310 also lets users edit movies in-camera for a seamless moviemaking experience.

Pricing and Availability
The COOLPIX P510 will be available in February 2012 for a suggested retail price (SRP) of $429.95* and will be offered in black and red. The COOLPIX P310 will also be available in February 2012 for $329.95* SRP and will be offered in black only. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

*Suggested retail price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Press Contacts: MWW Group
Geoff Coalter | gcoalter@mww.com | 201-507-9500
Robin Theis | rtheis@mww.com | 201-507-9500

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2011, production of NIKKOR lenses surpassed 65 million, creating a new milestone in Nikon’s heritage of superior optics.  For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @Nikon_USA.

MELVILLE, NY (Jan. 31, 2012) – Today, Nikon Inc. introduced four new digital cameras to the COOLPIX S-series lineup to give consumers new ways to go super-zoom or super chic. These new cameras deliver on Nikon’s rich optical heritage and benefit from new technologies poised to create an amazing camera experience for any user, such as GPS and enhanced resolution.

The Spring 2012 line of Nikon COOLPIX cameras help capture memories with advanced features including extraordinary low-light capabilities, powerful optics and HD video recording with full stereo sound. Added features such as the built-in GPS of the COOLPIX S9300 and Easy Panorama mode of the COOLPIX S6300 bolster the S-series lineup, in addition to the easy-to-use, slim and stylish COOLPIX S4300 and S3300. These cameras also include Nikon core technologies for amazing photos, including Nikon’s Smart Portrait System for flattering portraits and HD video capability across the line.

“The new COOLPIX S-series cameras are super slim and easy to carry around for all of those  special ‘can’t miss’ moments that matter in a person’s life,” said Bo Kajiwara, director of marketing, Nikon Inc. “These cameras complement a personal style while providing amazing image and video quality easily.”

The Ultra-Zoom That Fits in a Carry-on
The COOLPIX S9300 is deceptively slim (approximately 1.5-inch body), but hides a super-zoom secret with an outstanding 18x optical Zoom-NIKKOR ED glass lens (25mm-450mm). Vibration Reduction (VR) image stabilization lets users capture far-off horizons or up-close action, making the COOLPIX S9300 a packing priority for any trip. The camera features a 16.0-megapixel Backside Illuminated (BSI) CMOS sensor for capturing low-light images with stunning clarity and sharpness. Nikon’s BSI sensor technology increases the flow of light to the sensor’s surface, which improves image quality and reduces noise. Whether traveling around the globe or enjoying a night out on the town, users can also record Full HD (1080p) movies with full stereo sound and enjoy high speed frame rates for slow and fast motion effects. Further adding to the COOLPIX S9300’s credibility as the ultimate travel camera, built-in GPS has been added to provide the user with accurate geotag data of adventures. 

The Super-Zoom Goes Super Thin
The slim COOLPIX S6300 bundles a 10x optical zoom with a compact body and VR technology, so users can quickly zoom in to the action without worrying about blurry photos. A 16.0-megapixel BSI CMOS sensor captures fast action and scenarios in challenging lighting, such as faces around a dimly-lit birthday cake or sun soaked days at the lake. The COOLPIX S6300 also records full HD (1080p) movies for memorable moments without missing a beat. Additionally, 180º and 360º views of the world, including stunning landscapes or amazing interiors, are simple to create and share with the Easy Panorama mode. Creative color options let the user add their own personal touch in-camera with effects like Low key, High key, Nostalgia Sepia, and even Selective Color, putting a little punch to images and movies.

The Touch Screen to Set Trends
For those looking for a no-frills touch screen camera that captures amazing photos and HD video, the 16.0-megapixel COOLPIX S4300 is the camera that fits the bill. It features a wide-angle 6x (26mm-156mm) optical Zoom-NIKKOR glass lens, plus VR image stabilization for maximum versatility. The 3-inch touch screen LCD makes it easy to compose, focus and capture moments quickly, and subjects come alive with 460,000-dot detail. Additionally, multiple Scene Modes immediately adjust settings for optimum results, while the Auto Scene Selector can identify scenes automatically and set the camera accordingly. The COOLPIX S4300 also features Nikon’s Smart Portrait System, which includes the intelligent Smile Shutter function that automatically recognizes when a subject is smiling and releases the shutter for picture-perfect results every time. The Face-Priority AF can find and focus up to 12 faces, making the COOLPIX S4300 the ultimate party accessory.

A Fashionable Zoom for Any Occasion
The Nikon COOLPIX S3300 answers the call for a cost-efficient 16.0-megapixel camera with a 6x (26mm-156mm) optical Zoom-NIKKOR glass lens for near or far photos on any occasion. The slim design of the camera makes it effortless for traveling, while the easy-to-use interface is always ready to capture photos and video. The camera has 19 Scene Modes, including the Scene Auto Selector which analyzes a scene and automatically selects from one of six scene modes. With the COOLPIX S3300, the party can be relived in glorious HD with 720p movie recording, while optical VR minimizes the effects of camera shake for sharp, high-quality images.

Pricing and Availability
The COOLPIX S9300 will be available for a suggested retail price (SRP) of $349.95 in black, red and silver, while the COOLPIX S6300 will be available for $199.95 SRP in red, black, silver and blue. The COOLPIX S4300 will be available for $169.95 SRP in plum, black, silver, white and red, while the COOLPIX S3300 will be available for $139.95 SRP in silver, black, pink, purple and red. The new COOLPIX S-series cameras will be available in February 2012. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com. 

*Suggested retail price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Press Contacts: MWW Group
Geoff Coalter | gcoalter@mww.com | 201-507-9500
Robin Theis | rtheis@mww.com | 201-507-9500 

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2011, production of NIKKOR lenses surpassed 65 million, creating a new milestone in Nikon’s heritage of superior optics.  For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @Nikon_USA.

MELVILLE, N.Y. (Jan. 31, 2012) – Today, Nikon Inc. introduced a new line of COOLPIX digital cameras that combine affordability and convenience with performance and versatility to create a lineup of cameras that are ideal for the modern, fast-paced and connected family.  Perfect for any type of family adventure from the sidelines to the backyard, the COOLPIX L810, L26 and S30 each offer a simple, convenient and fun way to capture great photos and HD movies with ease.

Expanding on Nikon’s outstanding long zoom reputation, the COOLPIX L810’s extremely powerful zoom (26x) offers a chance to capture every detail without giving up the convenience of a compact point-and-shoot camera.  The COOLPIX S30 is a new type of camera from Nikon, providing worry-proof construction with a simple to use interface and an affordable price point so any family can enjoy photography with a camera that instills confidence. The COOLPIX L26 is ideal for casual photographers and streamlines photo-taking with intelligent Nikon technologies like automatic Scene Modes and easy-to-understand controls.  All three cameras are AA battery compatible for the ultimate on-the-go convenience.

“Today’s family spends time together in more places than the dining room table; they are on adventures and vacations together, constantly in motion and creating memories,” said Bo Kajiwara, director of marketing, Nikon Inc.  “Nikon’s latest COOLPIX cameras combine Nikon’s renowned image quality, advanced performance and superior technology to offer simple and affordable cameras for every member of your family.”

COOLPIX L810: Zoom That Goes the Distance
Whether at the game or in nature, users need a camera that can go the distance to get in close to the action. The COOLPIX L810 sports a powerful 26x (22.5mm-585mm) zoom that makes it possible to capture every detail with extraordinary precision.  This latest affordable ultra zoom continues in a long line of superb Nikon compact long zoom cameras and features a super wide 22.5mm wide angle lens with VR image stabilization technology to help eliminate blur in photos and movies, regardless of focal length.  Nineteen Scene Modes optimize camera settings automatically for picture-perfect results, while the Smart Portrait System helps make every portrait flattering and pictures priceless. Additionally, the COOLPIX L810 features a Sports Continuous Shooting mode to capture fast moving subjects. If still images aren’t enough to tell the whole story, begin recording 720p HD movies with stereo sound through a simple one-touch control button and play them back on a 3-inch, 921,000-dot high resolution LCD display.

COOLPIX S30: No Muss, No Fuss – Ready for Action
A wonderful addition to any family, the COOLPIX S30 makes it easy and fun to preserve memories from the priceless to possibly messy, including a baby’s first steps, first swim or first plate of spaghetti.  Boasting a shockproof* (up to 2.6 feet) and waterproof *(up to 9.8 feet) exterior, the COOLPIX S30 affords a chance to capture all of their favorite moments without hesitation or worry.  A 10.1-megapixel image sensor produces high quality images and HD video that can be easily shared, printed and framed for family and friends.  A 3x wide angle zoom lens, HD video capabilities and extremely easy-to-use modes like the Smart Portrait System make the COOLPIX S30 simple, durable and affordable.

COOLPIX L26: The Simple Way to Great Photos and Movies
Let the camera do the thinking while marveling at the great images taken with the COOLPIX L26. Simply point, shoot and let the camera do the rest with easy-to-use and intelligent automatic Scene Modes, helping bring out the user’s inner photographer. Featuring a 5x (26mm-130mm) optical Zoom-NIKKOR lens for close to intermediate distance shots, the COOLPIX L26 is fun and easy to use whether snapping photos on a field trip or capturing 720p HD video of a birthday party. A wide and bright 3-inch LCD screen, vibration reduction and Smart Portrait technology make this the ideal camera for the beginner or casual photographer who might not use a camera often, but knows they want amazing image quality when they do.

Price and Availability
The COOLPIX L810 will be available in February 2012 for a suggested retail price (SRP) price of $279.95** in a choice of colors including Black, Red and Blue. The COOLPIX S30 will be available in February 2012 for an SRP of $119.95** in a choice of colors including White, Blue and Pink. The COOLPIX L26 will be available in February 2012 for an SRP of $119.95** in a choice of colors including Red, Black and Silver. For more information about these and other COOLPIX cameras, please visit www.nikonusa.com.

*More information at www.nikonusa.com/S30info
**Suggested retail price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Press Contacts: MWW Group
Geoff Coalter | gcoalter@mww.com | 201-507-9500
Robin Theis | rtheis@mww.com | 201-507-9500

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2011, production of NIKKOR lenses surpassed 65 million, creating a new milestone in Nikon’s heritage of superior optics.  For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @Nikon_USA.

Every aspect of the new Nikon D4 D-SLR has been designed to emphasize rapid response and seamless operation to help professional photographers consistently capture incredible content. Nikon’s proven 51-point AF System has been further enhanced for maximum speed in a variety of challenging shooting situations, even at 10 frames per second (fps). Considered the new Nikon flagship, the D4 renders supreme image quality, a feat accomplished with a new 16.2-megapixel FX-format CMOS sensor, coupled with the latest generation of Nikon’s EXPEED 3 image processing engine to help produce images and videos with stunning clarity and color. Photographers are also able to shoot in even the most challenging environments and lighting conditions with the assistance of Nikon’s new 91,000-pixel 3D color matrix meter and a broad ISO range from 100 to a staggering 204,800 for low-light capture like never before. The Nikon D4 is engineered for the modern professional and incorporates never before seen HD-SLR video features for those who also need to capture multimedia content from the field.

“Speed without accuracy is irrelevant,” said Bo Kajiwara, director of marketing, Nikon Inc. “The status of a Nikon flagship camera is not given lightly; this next generation of Nikon’s most professional body exceeds the needs of a wide variety of both still and multimedia professionals that rely on Nikon to make their living. Besides overall performance and burst speed, the D4 provides Nikon’s most advanced AF system to date, as well as enhanced workflow speed to give professionals the edge in the field.”

Velocity Meets Versatility
Speed is a necessity for today’s multimedia photographer as milliseconds matter when the action commences. Whether an assignment relies on fast processing power, burst rate, write speed, enhanced workflow or even streamlined camera controls, the D4 is the epitome of professional-caliber photographic horsepower. Ready to shoot in approximately 0.012 seconds, the new Nikon D4 can capture full resolution JPEG or RAW files at up to 10 fps with full AF / AE or up to 11 fps with AF / AE locked. Immediately before image capture, the camera interprets data from the AF sensor, including subject color as detected on the 91,000-pixel RGB sensor, to deliver consistently tack-sharp focus frame after frame. Whether a photographer is shooting a full-court fast break under gymnasium lighting or the downhill slalom in the bright sun and frigid temperatures, the D4 will instill the confidence with consistently great results.

The Advanced Multi-Cam 3500 AF autofocus system is the next generation of Nikon’s proven 51-point AF system. The fully customizable system offers users the ability to capture fast moving subjects and track focus with precision or select a single AF point with pinpoint accuracy. The Nikon D4 D-SLR aligns 15 cross-type sensors in the center to detect contrast data in both vertical and horizontal planes. In addition to detecting each AF-NIKKOR lens with an aperture of f/5.6 or lower, the camera also utilizes nine cross-type sensors that are fully functional when using compatible NIKKOR lenses and TC14E or TC17E teleconverters or a single cross-type sensor when using compatible NIKKOR lenses and the TC20E teleconverter with an aperture value up to f/8, which is a great advantage to those shooting sports and wildlife. For maximum versatility in situations such as photographing nature from afar or competition from the sidelines,  photographers are also able to select multiple AF modes, including normal, wide area, face tracking and subject tracking, to best suit the scene.

The Nikon D4 D-SLR also employs a new 91,000-pixel RGB 3D Color Matrix metering system that meticulously analyzes each scene and recognizes factors such as color and brightness with unprecedented precision. This data is then interpreted and compared against D4’s on-board database to implement various settings, resulting in vibrant images with faithful color reproduction and balanced exposure. In addition, this new AF sensor now has the ability to detect up to 16 human faces with startling accuracy, even when shooting through the optical viewfinder, allowing for correct exposure even when the subject is backlit. Additionally, to capture every brief moment from a bouquet toss to a photo finish under nearly any condition, the 51 focus points deliver fast and accurate detection down to a -2 EV with every AF-NIKKOR lens.

All of this image data is funneled through a 16 bit pipeline and are written to dual card slots which have been optimized for the latest UDMA-7 Compact Flash™ cards, as well as the new XQD™ memory card. The D4 is the first professional camera to harness the capabilities of this new durable and compact format, which offers blazing fast write times and extended capacity essential for multimedia professionals shooting stills and video.

Image Quality That Hits the Mark
The heart of the new D4 is the Nikon-developed 16.2-megapixel FX-format (36 x 23.9mm) CMOS sensor that provides amazing image quality, brilliant dynamic range and vivid colors in nearly any lighting condition. By achieving the optimal balance of resolution and sensor size, professional photographers will realize exceptionally sharp, clean and well saturated images throughout the entire ISO range.

Like the D3 and D3s before it, the Nikon D4 retains Nikon’s status as the sovereign of low-light capture ability, with a native ISO range from 100 to 12,800 ISO, expandable from 50 (Lo-1) to an incredible yet usable 204,800 (Hi-4). From a candlelit first dance to nocturnal wildlife, the large 7.3µ pixel size absorbs the maximum amount of light to excel in any situation. Additionally, the sensor’s construction features a gapless micro-lens structure and anti-reflective coating which further contributes to images that retain natural depth and tones with smooth color gradation. For ultimate versatility, photographers can also take advantage of the camera’s extreme high ISO ability while recording video.

Another factor contributing to the camera’s rapid performance and stellar image quality is Nikon’s new EXPEED 3 image processing engine that helps professionals create images with amazing resolution, color and dynamic range in both still images and video. From image processing to transfer, the new engine is capable of processing massive amounts of data, exacting optimal color, perfect tonality and minimized noise throughout the frame.

There are also a variety of shooting options available to help capture the highest quality images and video. In addition to standard NEF (RAW) files, the D4 is also capable of shooting smaller compressed RAW files to ease storage and speed up workflow. Users are also able to capture even more dynamic range with the in-camera High Dynamic Range (HDR) function that merges consecutive exposures. For deep contrast and further tonality, Active D-Lighting can also be activated during shooting for balanced exposures even in backlit scenes. Additionally, the camera features a dedicated button for quick access to Nikon’s Picture Controls, allowing users to quickly select one of six presets.

Professional Multimedia Features
The Nikon D4 D-SLR is engineered with innovative new features for the multimedia professional that needs the small form factor, low-light ability and NIKKOR lens versatility that only an HD-SLR can offer. The new features add functionality for those professionals looking for the best possible experience to capture a moment in Full HD 1080p video at various frame rates, providing footage that is more than suitable for broadcast.

• Full HD video recording - Users have the choice of various resolutions and frame rates, including 1080p 30/24fps and 60 fps at 720p. By utilizing the B-Frame data compression method, users can record H.264 / MPEG-4 AVC format video with unmatched integrity for up to 20 minutes per clip. This format also allows for more accurate video data to be transferred requiring less memory capacity. The sensor reads image data at astoundingly fast rates, which results in less instances of rolling shutter distortion.
• Full manual control of exposure – Shutter speed, aperture and ISO can be changed while recording to adapt to lighting and alter depth of field for professional cinematic results that help realize a creative vision.
• Uncompressed output: simultaneous Live View - By using the camera’s HDMI port instead of the CF or XQD card, users can stream an uncompressed full HD signal directly out of the camera. This footage can be ported into an LCD display or appropriate external recording device or routed through a monitor and then to the recording device, eliminating the need for multiple connections.
• Audio recording for professionals – The Nikon D4 features a stereo headphone jack for accurate monitoring of audio levels while recording. Output can be adjusted in up to 30 steps for precise audio adjustment. The D4 offers high-fidelity audio recording control with audio levels that can be set and monitored on the camera’s LCD screen. The microphone connected via the stereo mic jack can also be adjusted with up to 20 steps of sensitivity for accurate sound reproduction.
• Multi-area Mode Full HD Video: FX/DX, and 2.7x crop mode at 1080p video modes - Whether shooting for depth of field in FX format mode, or looking for the extra 1.5X telephoto benefits of DX mode, the high resolution sensor of the D4 allows videographers to retain full 1080P HD resolution no matter what mode they choose. With the 2.7x crop, users can experience ultra-telephoto benefits in full HD resolution all at 16:9 aspect ratio.
• Simultaneous live view output without display / simultaneous monitor - Shooters have the option to send the display signal directly to an attached monitor via the HDMI port. This signal can be viewed on the camera’s LCD screen and external monitor simultaneously. Additionally, the image data display can be cleared from the screen, to remove distracting data or when feeding a live signal.
• Full-time AF - In addition to manual focus, four modes are available, including normal, wide area, face detection and subject tracking, which uses fast contrast detect AF to accurately focus while recording video and in live view.
• New LCD screen - The large high resolution 3.2-inch LCD screen is 921K dots, and includes auto brightness adjustment. Users can also zoom in up to 46x to check critical HD focus.
• Time lapse shooting - This new feature combines a selected frame rate and “shooting interval” in a dedicated time lapse photography menu. Playback can be achieved with a wide variety of speeds from 24x to 36,000x while producing a fully finished movie file output for faster multimedia workflows.
• Remote shutter operation - Using dedicated Movie Custom Settings, recording can be set to be engaged by the shutter release button -users can now use a variety of remote accessories to trigger video recording.
• NIKKOR lens compatibility - The highest caliber optics are vital to creating HD images and Nikon is the world leader in optics manufacturing with a legacy spanning more than 75 years. Nikon has a vast NIKKOR lens system, with more than 50 lenses with a variety of focal lengths and features, including VR II vibration reduction.

Professional Construction, Superior Operability
The reputation and respect bestowed upon a Nikon D-Series flagship camera is earned from those who use it; therefore the chassis of the Nikon D4 is machined from magnesium alloy for maximum durability and reliability. The body of the camera is sealed and gasketed for resistance to dirt and moisture, as well as electromagnetic interference. Photographers are able to easily compose through the bright optical viewfinder, which offers 100% frame coverage. The shutter has been tested to withstand 400,000 cycles for maximum durability, while sensor cleaning is employed by vibrating the OLPF. The self diagnostic shutter unit also encompasses a mirror balancer to minimize the residual “bounce” to enhance AF and extend viewing time. What’s more, the viewfinder is coated with a new thermal shield finish which works to resist overheating during prolonged use, enhancing overall reliability. Users can easily compose on the camera’s wide, bright and scratch resistant 921,000-dot high resolution 3.2-inch LCD screen.

The overall controls and operability of the camera has also been engineered with a renewed emphasis on speed and functionality. During critical moments, users will appreciate refined button layouts with renewed ergonomics, such as a quick AF mode selector placed near the lens mount for fast access on the fly. A new joystick style sub-selector is also placed on the camera’s rear for AF point and option selection, while vertical controls have been enhanced for improved operability. Finally, to continue the D4’s moniker of the best tool for just about any condition, key control buttons on the back of the camera can all be illuminated, making the camera simple to operate in complete darkness.

Nikon has also made enhancements to overall workflow, adding options to streamline the process and maximize shooting time. Users are now able to automatically generate IPTC data for their images and image sets, making organizing and chronicling images easier for both the photographers and their editors. A wired Ethernet port is also utilized so that a user can shoot tethered and transfer images easily and quickly to clients. Nikon has also introduced the new WT-5A wireless file transmitter, to transmit via FTP server or computer. The device can be set to transfer either automatically or manually selected images. This device also allows for remote operation of the camera using Nikon’s Camera Control Pro 2 software. A mobile application is also in development to control the camera using this accessory, which will include the ability to trigger the shutter and record video, making this a must-have remote accessory for many professionals.

Price and Availability
The Nikon D4 will be available in late February 2012 for the suggested retail price of $5999.95.^*

To see the new D4 D-SLR and other new Nikon products, visit Nikon at the 2012 International Consumer Electronics Show (CES) at booth # 11039 from January 10-13th, 2012 in Las Vegas, NV.

Press Contacts: MWW Group
Geoff Coalter | gcoalter@mww.com | 201-507-9500
Matt Kopacz | mkopacz@mww.com | 201-507-9500

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2011, production of NIKKOR lenses surpassed 65 million, creating a new milestone in Nikon’s heritage of superior optics.  For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @Nikon_USA.

* Suggested retail price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

MELVILLE, N.Y. (January 5, 2012) – Today, Nikon Inc. announced the addition of the new AF-S NIKKOR 85mm f/1.8G FX-format lens to its legendary line of NIKKOR lenses. The new 85mm is a fast, fixed focal-length lens with medium telephoto capabilities and a large maximum aperture of f/1.8 that is capable of performing a wide variety of imaging tasks with amazing sharpness and clarity.

“Whether a professional photographer who needs extreme sharpness or a photo enthusiast looking for an affordable, lightweight lens with amazing clarity, Nikon photographers appreciate and rely on the vast selection and dependability of NIKKOR lenses for their imaging needs,” said Lisa Osorio, general manager of marketing at Nikon Inc. “The new 85mm f/1.8 is fully optimized for capturing amazing photos and videos, while providing the ability to utilize background blur to compliment the subject of their photo.”

A welcome addition to Nikon’s growing line of versatile prime lenses, the new AF- NIKKOR 85mm is ideal for travel, general photography, low-light, landscape, portraiture and capturing movies with extreme depth of field. The 85mm is designed to capture photos utilizing beautiful image blur achieved due to its large maximum aperture. Furthermore, the lens is lightweight, easy to carry, and provides an equivalent focal length of 127mm when attached to a Nikon DX-format D-SLR camera body.

The construction of the 85mm f/1.8 consists of nine optical elements, with a seven-blade diaphragm which contributes to a substantially more circular bokeh for a natural appearance to out-of-focus background elements. Additionally, instances of lens flare and chromatic aberration are suppressed using Nikon’s exclusive Super Integrated Coatings, which also help ensure vividly accurate color balance.

The new lens also comes equipped with a carefully engineered optical system optimized to deliver superior image quality. The integration of an ultra-compact Silent Wave Motor (SWM) ensures fast, whisper-quiet AF operation, which is essential when recording movies. The 85mm also features two focus modes, M/A (manual-priority autofocus) and M (manual) to further enhance versatility and adapt to a shooters needs. Additionally, Internal Focus (IF) design prevents the front element from rotating, allowing for the use of filters and attachments.

Price and Availability
The lightweight AF-S NIKKOR 85mm f/1.8G will be available in March 2012 for a SRP* of $499.95. For more information, please visit www.nikonusa.com.

To see the new AF-S NIKKOR 85mm f/1.8G lens and other new Nikon products, visit Nikon at the 2012 International Consumer Electronics Show (CES) at booth # 11039 from January 10-13th, 2012 in Las Vegas, NV.

Press Contacts: MWW Group
Geoff Coalter | gcoalter@mww.com | 201-507-9500
Matt Kopacz | mkopacz@mww.com | 201-507-9500

About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the “Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2011, production of NIKKOR lenses surpassed 65 million, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/nikon and get the latest news and information from Twitter by following @Nikon_USA.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Nikon Podcast 46: Holiday Photo Tips for 2011

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Join Mark Ellwood as he sits down with Steve Heiner to discuss tips to take great photos this holiday season.  Steve discusses tips such as pre-focusing to ensure quick capture of key moments and great Nikon features such as easy panorama mode to get the entire family in one frame and food mode to try shooting food photography of delicious holiday dishes.

Listen and subscribe to this podcast in iTunes by clicking here.

For all other RSS readers, click here