NinjaCast 001- Be the BEST and Blow Your Own Horn

NinjaCast@shurikensystems.com (Unknown) — Thu, 1 Sep 2005 04:21:00 -0700

There's no point in marketing your mediocrity.

Being a ninja takes more than just putting on a pair of funny looking black silk pajamas, striking menacing poses and sounding like a poorly-dubbed Hong Kong Kung Fu flick. Before you can convince customers/clients/consumers you are the best, you have to truly be the best.

I'm not going to tell you how to run your company-- I'm just saying that if you're not thoroughly convince that you are vastly superior to your competition, you don't belong in this class. Go home, do some homework, fix what needs fixing, and come back when you've got an inside reality that warrants a supercharged outside perception.

In this podcast, we also described the general format for future programs:

MEISATSU (insight or observation)-- introduce a thought or idea, a basic principle of Ninja Marketing.
KYOMON (practice or application)-- discuss specific implementations (both good and bad) of these concepts, along with exercises to help you put them into practice right now.
BONKURA (stupidity or foolishness)-- have a few laughts at the expense of others... Examine specific "entertaining" examples that dramatically illustrate how clueless most folks are when it comes to effective, ninja marketing techniques.
KENSHOU (award or prize)-- introduce and follow up on specific offers, contests and competitions exclusively for NinjaCast listeners/subscribers.

Final Note: To really get the most out of the NinjaCast, you really need to follow both the blog (you're reading it now) as well as the podcast. This blog will not be just "show notes," but will contain additional information, examples, references and other materials from time to time that don't fit the format and/or timeframe of the podcast. Come on, you can digest both of them in less time than it takes to listen to another inane Beavis and Butthead/Wayne's World/"Morning Zoo"/"I just like to hear the sound of my own voice" podcast...

So--

"Man Your Battle Stations..."

NEXT TIME: Who the HECK do you think you ARE, Anyway?! Achieving INSTANT recognition and customer clarity.

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