Nino Worldwide

Planning?

2008-10-08T23:43:00.003+02:00

This video explains the differences between account planning, channel planning, comms planning and connection planning.

Polygamous Weddings Lisa Seward from trumpet on Vimeo.

Smart Lighting

2008-10-08T22:27:00.002+02:00

Boston University’s College of Engineering is a partner launching a major program, under a National Science Foundation grant, to develop the next generation of wireless communications technology based on visible light instead of radio waves.
Researchers expect to piggyback data communications capabilities on low-power light emitting diodes, or LEDs, to create “Smart Lighting” that would be faster and more secure than current network technology.
“Imagine if your computer, iPhone, TV, radio and thermostat could all communicate with you when you walked in a room just by flipping the wall light switch and without the usual cluster of wires,” said BU Engineering Professor Thomas Little. “This could be done with an LED-based communications network that also provides light – all over existing power lines with low power consumption, high reliability and no electromagnetic interference. Ultimately, the system is expected to be applicable from existing illumination devices, like swapping light bulbs for LEDs.”

via: Smart Lightening Press Kit

Famous, Are You?

2008-10-08T22:14:00.002+02:00

Social Media in Plain English

2008-10-08T22:01:00.000+02:00

TV still number one

2008-10-07T20:44:00.004+02:00

Television is still the favourite media source of affluent Europeans, followed by the internet and then radio, according to Synovate’s EMS Digital Life survey.
During the week and at weekends, most of the elite watch television during the evenings, between 8pm-10pm, with the peak being at 9pm, according to the survey. Thursday is reportedly the most popular television evening with 43% of the respondents tuning in. The least popular evening is Monday, followed by Wednesday and then Tuesday.
The internet was the second most popular media source. In the weekdays, most respondents used the internet in the mornings between 9am-11am, in the afternoons at 2pm and again in the evenings at 9pm. On the weekends, they used less of the internet — mainly in the evenings between 7pm-8pm and at 10pm.
Radio was the third most popular media source with newspapers or magazines fourth.
However, despite TV being the most preferred media source, the PC and laptop was the most popular device, not the TV set.

via: Trendwatch 2.1

Modern Brand Building

2008-10-01T09:30:00.001+02:00

Modern Brand Building

View SlideShare presentation or Upload your own. (tags: marketing modern brand building)

via: Paul Isakson

XIPAX ad community

2008-09-29T09:51:00.001+02:00

XIPAX – The ad community is a free interactive online platform and a social community for advertisers all over the world. A platform for international advertisers to upload and present their ads to a global audience, search for ads and communicate and interact with the international advertising community.

Advertising Classics from the 80s

2008-09-25T14:01:00.003+02:00

These TV ads are 20 years old or more, but I still remember the lyrics and melody. It's like a journey in time...

Buy a movie on a USB stick

2008-09-25T10:16:00.001+02:00

Available on the UK online retailer Argos.

via: Slyck

Blinking E-Ink Cover

2008-09-23T12:27:00.001+02:00

via: Youtube

From consumer insight to consumer empathy

2008-09-19T13:23:00.003+02:00

Interesting article about how to generate richer insight that leads to more relevant and exciting innovation that really connects with the consumer.

via: brandgymblog

Drowning Billboard

2008-09-18T17:01:00.002+02:00

The movie billboard for "The day after tomorrow" is placed in the sea. The storyline of the film is about global disasters which results in the world being submerged in the sea.

via: Shedwa

Pixel Advertising

2008-09-17T11:09:00.000+02:00

via: directdaily

The sticky note experiment

2008-09-13T18:01:00.004+02:00

The guys who have gained worldwide fame by dropping Mentos into Diet Coke started working for Post-it.

EepyBird's Sticky Note experiment from Eepybird on Vimeo.

Watch more colorful videos on Vimeo.

via: Cnet and Werbeblogger

Engagement and content rules

2008-09-12T09:58:00.001+02:00

What's Next In Marketing & Advertising

View SlideShare presentation or Upload your own. (tags: digitalthinking accountplanning)

Connecting art and activism

2008-09-11T14:58:00.003+02:00

More rebel:art

via: Werbeblogger

Development of consumer electronics over the past 50 years

2008-09-11T14:37:00.002+02:00

via: Wired

Top 10 Agency Wish List

2008-09-11T13:55:00.001+02:00

Based on the survey results, Sapient Interactive, Sapient's marketing services group, issued a Top 10 Wish List for Agencies of the Future:

1. Greater knowledge of the digital space
More than one-third of marketers surveyed said they are not confident that their current agency is well-positioned to take their brand through the unchartered waters of online digital marketing and interactive advertising.

Nearly half (45 percent) of the respondents have switched agencies (or plan to switch in the next 12 months) for one with greater digital knowledge or have hired an additional digital specialist to handle their interactive campaigns.

Regarding an agency's area of expertise, 79 percent of respondents rated "interactive/digital" functions as "important/very important."

2. More use of "pull interactions"
Nine in 10 respondents (90 percent) agree that to engage consumers with their brand it is increasingly important that their agency uses "pull interactions" such as social media and online communities rather than traditional "push" campaigns.

3. Leverage virtual communities
An overwhelming 94 percent of respondents expressed interest in leveraging virtual communities (public and private) to understand more about their target audience.

4. Agency executives who use the technology they are recommending
92 percent of respondents said it was "somewhat" or "very" important that agency employees use the technologies that they are recommending - such as Facebook, Flickr, wikis, blogs, - in their personal social media mix.

5. Chief Digital Officers make agencies more appealing
43 percent of marketers surveyed said agencies with chief digital officers are more appealing than those without.

6. Web 2.0 and social media savvy
63 percent of marketers surveyed said an agency's Web 2.0 and social media capabilities are "important/very important" when it comes to agency selection.

7. Agencies that understand consumer behavior
76 percent of respondents deemed this as an "important/very important" aspect of their agency's online digital marketing and interactive advertising area of expertise.

8. Demonstrate strategic thinking
77 percent of marketers surveyed ranked strategy/brain trust capabilities at the top of their agency wish list.

9. Branding and creative capabilities
67 percent of respondents ranked branding at the top of their agency wish list while 76 percent ranked creative capabilities as "important/very important."

10. Ability to measure success
65 percent ranked analytics at the top of their agency wish list.

via: Marketing Vox

The iPod revolution in the kitchen

2008-09-11T13:42:00.004+02:00

I love the minimalist design of this fridge-freezer with a built-in iPod docking station and speakers, which has been developed by Slovenian domestic appliance brand Gorenje. Beautiful!

via: Dezeen