NLC BLOG

Your Pay Per Click Agency: What are you paying them for?

Bruno — Fri, 10 Jul 2009 17:48:01 +0000

1 - Tracking Does your agency have access to your web analytics? For proper optimization, it is imperative that your agency have access to your web analytics, AdWords integrates very nicely with Google analytics. Correct integration can help improve your campaign in many ways. Additional data that can help your campaign includes: Visitor Bounce Rate Camapaign, Adgroup, Ads, Keyword: ROI Campaign, [...]

Can you really calculate the ROI of web content management: Part II

Glen — Mon, 06 Jul 2009 02:30:20 +0000

This is the second post in a series discussing return on investment for web content management deployments. In the opening post we provided an overview of four categories. Today we dive deeper into the first of those categories: acquisition. There are a number of fixed costs associated with the acquisition of a new CMS product. Most [...]

Content authors vs. architecture: 4 ways to strike a balance

Amanda — Tue, 23 Jun 2009 13:57:44 +0000

Imagine you’re a content author using a CMS. What’s the easiest way to find the content you’re looking for? By browsing through it as though you were browsing the published site itself, of course.

Designing for CMS: Content Styles in Need of an Intervention?

Nathalie — Mon, 22 Jun 2009 15:19:49 +0000

When designing for a CMS-driven website, one of the biggest challenges I have encountered is the WYSIWYG Editor. The drawbacks in terms of design? Using this kind of editing interface, a content author can effectively ignore all the rules set by the web designer, impacting the look-and-feel and brand experience of your site.

Choosing a Content Management System (CMS)

Susie — Thu, 11 Jun 2009 16:23:42 +0000

Tips for choosing a Content Management System (CMS)

Do You Know The Average Age Of Your Workforce?

Shannon — Wed, 10 Jun 2009 14:59:12 +0000

Do You Know The Average Age Of Your Workforce? What are the enterprise implications of an average corporate age of 45 versus 30? How do you capture the tacit knowledge inside the heads of your retiring workforce.

4 Great Reasons to Attend SES Toronto 2009

Helen — Fri, 05 Jun 2009 19:43:02 +0000

It’s that time of year again! If you don’t already have your ticket, you can still get a ticket for SES Toronto 2009 in time for Monday. Here’s 4 great reasons to attend SES this year: Learn New Things One of the primary good reasons for attending SES is to find out new ideas and strategy for your [...]

6 Ways to Use the Sitecore Online Marketing Suite

Susie — Tue, 02 Jun 2009 16:39:03 +0000

non~linear creations (NLC) has put together the following six scenarios to illustrate a handful of the many ways in which better knowledge of visitors behaviour can drive improved business outcomes for Sitecore clients.

Sitecore Online Marketing Suite Announced

Glen — Tue, 02 Jun 2009 11:05:23 +0000

The Sitecore Online Marketing Suite (previously code-named Everest) has been officially announced!! OMS, an add-on to the Sitecore CMS provides online marketers with enhanced abilities to monitor visitor behavior, deliver personalized experiences, perform usability testing and more effectively manage online campaigns.

Enterprise Social Computing & Sharepoint Reception Wrap Up - Edmonton & Calgary

Susie — Thu, 28 May 2009 02:19:28 +0000

Edmonton & Calgary NLC Event Wrap Up