NLC BLOG

Drive Business Results from your CMS Deployment

Randy — Wed, 28 Oct 2009 16:15:02 +0000

A well-deployed web content management system will let your team publish content faster and more efficiently. But if content published does not drive business results, you will just be publishing more bad content, more quickly. This post describes an alternative.

What Skills does your Web Team Need?

Randy — Mon, 19 Oct 2009 21:07:53 +0000

To succeed online requires a broad range of capabilities - strategic, technical, marketing, social etc. What should be the core competencies of your web team? What can be outsourced effectively? This framework can help you decide.

Enterprise Search Seminar Wrap Up

Susie — Wed, 14 Oct 2009 15:21:29 +0000

On October 8, 2009, Microsoft & NLC hosted a seminar on the importance of Enterprise Search within all organizations. Over 30 people attended this seminar to better understand how they could make search a priority within their business. With the exploding volume of diverse content in today’s workplace, employees are finding it increasingly difficult to locate [...]

Can you really calculate the ROI of web content management? Part IV

Glen — Mon, 14 Sep 2009 12:04:03 +0000

This is the fourth post in a series discussing return on investment for web content management deployments. In previous posts I provided an overview of CMS roi; followed by details on acquisition costs and deployment costs. Today we more closely examine the operational costs of a CMS Now that your CMS is up and running, [...]

SharePoint Social Model Closer to Twitter than to Facebook

Andy — Tue, 01 Sep 2009 14:09:29 +0000

The Social Network scene in the past few months has seen a big explosion in real-time news and collaboration through the Twitter consolidation as a global engine for spreading information instantaneously and virally. Established industries have been shaken up by this new form of communication - especially the “old” media (e.g. TV and printed Newspapers) [...]

Return on Investment (ROI) for Enterprise Social Computing

Shannon — Tue, 11 Aug 2009 15:20:59 +0000

Business and Success Objectives for Enterprise Social Computing

Can you really calculate the ROI of web content management? Part III

Glen — Tue, 11 Aug 2009 13:51:31 +0000

This is the third post in a series discussing return on investment for web content management deployments. Here we focus on deployment costs: development, configuration, training and content migration.

Content Management, Internet Marketing and the Law

Susie — Tue, 21 Jul 2009 15:10:30 +0000

Learn how CMS “marketing suites” need to support compliance with these rules; not enable easy transgression.

Your Pay Per Click Agency: What are you paying them for?

Bruno — Fri, 10 Jul 2009 17:48:01 +0000

1 - Tracking Does your agency have access to your web analytics? For proper optimization, it is imperative that your agency have access to your web analytics, AdWords integrates very nicely with Google analytics. Correct integration can help improve your campaign in many ways. Additional data that can help your campaign includes: Visitor Bounce Rate Camapaign, Adgroup, Ads, Keyword: ROI Campaign, [...]

Can you really calculate the ROI of web content management: Part II

Glen — Mon, 06 Jul 2009 02:30:20 +0000

This is the second post in a series discussing return on investment for web content management deployments. In the opening post we provided an overview of four categories. Today we dive deeper into the first of those categories: acquisition. There are a number of fixed costs associated with the acquisition of a new CMS product. Most [...]