In the last newsletters nlp1.html  and nlp2.html we demonstrated why certain NLP techniques don’t work in print and the one thing you MUST do to get these patterns to explode your conversion rates. In nlp3.html we introduced the concept of criteria which we will expand upon. And in nlp4.html we began to explain how to elicit criteria.  Innlp5.html we introduced the concept of misdirection. In nlp6.html we began the concept of changing criteria. Innlp7.html we revealed the contest winner.

 It Doesn’t Get Any Easier Than This…

Some people have written to me and asked if there are any easier NLP patterns to use in your copy and I hasten to respond to your needs.

I’m about to share the simplest pattern with you and it’s so drop dead easy to you, it would be natural to question its effectiveness.

In fact, it calls into question a major principle of copy.  So stick with me for this and you’ll no doubt learn something.  In fact, this is the single pattern you can imediately use – even if you are a beginner – and you’ll thank me for it later.

Did you discover the pattern already?  What, Kilstein you’ve been doing something?

Yes, it’s called a connecting strategy.

Take two sentences and link them with the word “and”.

Is that all there is to it? No but don’t make this too hard.

Typically, the pattern runs like this: (using the example from above)

In fact, this is the single pattern you can immediately use – even if you are a beginner – and you’ll thank me for it later.

We start with two sentences.

In fact, this is the single pattern you can immediately use – even if you are a beginner.

You’ll thank me for it later.

Are those sentences related? Only in my devious mind.

Sentence A is a pace.  I am matching your experience.  You can immediately verify it.

Sentence B is a lead.  I am leading you in the direction I want.  You’ll thank me for it later.

Add It To Your Copy Now!

How can I use this in copy?  “Easy shmeezy” as my kids used to say.

How about these:

“Every morning as you look down at the scale, you feel the hurt of being overweight and you begin to wonder if there is a solution to this problem.”

“The next time you go to the ATM machine and find out how little money you have in the bank, you’re going to wish you took action on some of the ideas you’d had and you’ll be more open to moving ahead in your life.”

“You’ve been reading these messages on NLP and Copywriting and finally beginning to realize the power of using these patterns in print.”

Now Pay Attention, Buckwheat!

The Buckwheat was in memory of Gary Halbert.

Notice in the patterns I used, I went for a simple step.

“You’ve been reading these messages on NLP and Copywriting and finally beginning to realize the power of using these patterns in print.”

Notice I did not go for the kill in one step:

“You’ve been reading these messages on NLP and Copywriting and finally understand the importance of attending my NLP seminar in September.”

The reason you don’t do this is because it’s too much of a lead and not enough pacing of the experience.  Of course these patterns can get you what ever you want but only if you use them correctly.

The only copywriter who attempted to teach NLP in Print was Maria Veloso in her “Web Copy That Sells.”  In an upcoming newsletter, I’ll share – in a video – exactly what I think of her chapter on NLP and you’ll understand the drawbacks of using NLP incorrectly.

Simple Pattern – Mucho Power!

In my very next newsletter I’m going to show you exactly why these patterns work.  And the theory predates NLP by a long show.

You’ll also discover how the Lamaze Method of Childbirth affects your copy!

Seminar Update:

1. The seminar will be held in Las Vegas on September 5, 6, & 7.
2. Sandra is negotiating with the hotel and we should have an answer this week.
3. This seminar is only for serious copywriters or marketers who want to have access to tools not found anywhere else.
4. This seminar will definitely set the record for the most notes taken.  You won’t want to miss a single word.

Peace.

Harlan Kilstein

The post Simplest NLP Pattern appeared first on NLP Copywriting Harlan Kilstein.

A legend passed away yesterday. Frank Farrelly, the author of Provocative Therapy, passed away recently.

Frank was the most obnoxious lovable guy you could ever meet. He stunned people in therapy by deliberately provoking people in therapy and getting them to open up.

The first time I read his book, Provocative Therapy I couldn’t believe anyone would recommend the book. But soon I saw Frank’s effectiveness.

I have some very old recordings of Bandler and Grinder modeling Frank at a live therapy session. Bandler’s voice was entirely different than it is today.

If you listen carefully, you’ll hear that Bandler adopted Frank’s voice after an intensive modeling session.

The best way to learn about Frank is to listen to a recent seminar he did in NYC with my friend Doug O’Brien. The man was brilliant.

You can get the DVDs here from Doug. That’s NOT an affiliate link.

Frank was one of the people NLP was based upon.

Study his work.

Rest in peace Frank.

The post Death of An NLP Legend appeared first on NLP Copywriting Harlan Kilstein.

In NLP, it’s watching Richard Bandler work live with a client.

Here are two videos featuring Richard working with a client:

and here’s part two

The most amazing part to me is how Richard makes it all seem so simple.

What do you think?

The post Richard Bandler Working With A Client appeared first on NLP Copywriting Harlan Kilstein.

For the world of NLP, this is truly a blessing. Now, in addition to words on paper, we can actually use volume and tonality to mark off the message.

But with the exception of Eben Pagan, we’re just not seeing it online today done with any artful planning.

Plus, with the shorter copy in use today, it is incumbent upon the NLP Copywriter to use the language patterns to get the reader to take action much more rapidly.

Think about the words that would FORCE a person to take action.

What would you use?

The post The New World of NLP Copy appeared first on NLP Copywriting Harlan Kilstein.

But what made me take this super expensive course was the idea that he combined NLP with selling.

I was so bored. My dogs had more effective NLP skills. I took more bathroom breaks during that seminar than any other. I couldn’t believe I had gotten suckered in to this program.

And at the end of the program, he sold another program. Yes, he had secretly planted the overwhelming desire for us to purchase his next expensive program.

Yawn. I had no desire to continue my studies and I was amazed at the big name people who gave him credit for increasing their sales.

What was it that PT Barnum said about suckers being born any minute?

So now there’s another breakthrough NLP discovery used in video and selling.

Ready? Stop yawning. I haven’t told you yet.

Okay here it is.

When you are talking, when you talk about your prospects shake your hands in the direction of your prospects. When you talk about you, point to you.

Now don’t you feel an overwhelming desire to send me money?

Didn’t think so.

When you see someone using this technique, they are trying to manipulate you. And they are setting you up for the sale.

A real sale is when you connect with the buyers wants and needs and your ability to fullfil them.

No hand shaking needed.

Harlan

PS. I just saved you about $50,000 in advanced speakers trainings in this little post.

Just had to add this video

The post Manipulative NLP – Stop It With The Hands! appeared first on NLP Copywriting Harlan Kilstein.

I can’t say that I liked it very much. Especially the rapid inductions.

Grabbing someone’s head, shaking it, and yelling “Sleep!” would scare the bejeebers out of anyone.

And then I heard the story of a hypnotist who tried this in his office with an elderly client and hurt her neck.

Whoops.

There’s a fabulous movie Marjoe about a young boy who is born as a preacher. From the ages of 4-14 he saves people all across the United States. As a teen, he gets disgusted and walks away from the business.

In his twenties, he returns to the road with some video cameras to record his preaching and performance in church.

The cameras are rolling as Marjoe gets people to faint – sometimes a whole line of people at one time – just be pointing at them.

And that’s when you need to understand the concept of the trained baboon and hypnosis.

The training baboon is conditioned how to behave by watching others.

You know what they say, “Money See. Monkey Do.”

So it doesn’t really matter if the goal of the money is to get people to faint at a religious revival meeting or go into a deep trance.

I suggest to you that if you go up to a total stranger on the street, grab their head, shake it and yell “sleep!” you’re going to find yourself punched in the head.

Get my point?

PS. The movie Marjoe won an Oscar for best documentary in 1968. It is available on Ebay from time to time and well worth the investment.

The post Trained Baboons And Hypnosis appeared first on NLP Copywriting Harlan Kilstein.

Dave had retired to the San Juan Islands but I pulled him out of retirement to begin doing Fun Shops again.

He was one of the most amazing and incongruent teachers I ever met. Amazing because of the keen insights he had on human nature and helping people evolve. And incongruent because of his fear that someone was going to rip him off and steal his life’s work.

At times Dave would roar “Rip me off dammit. Just use my stuff.” And at other times, he would accuse people of stealing his teachings.

And after a lifetime of teaching, he made sure no one else would be able to do his work.

He left behind no writings other than a book I had transcribed for him as a birthday present.

His Fun Shops recordings aren’t very useful to people who can’t see the non-verbals Dave was using.

And the video recordings Dave hoarded will probably never see the light of day and even if they did – Dave forbade anyone from ever explaining his work.

That’s why 20 years from now, no one will have heard of Dave Dobson – one of the greatest hypnotists who ever lived.

On the other hand, there is a legacy of teachings of Milton Erickson.

Maybe some of the people teaching Ericksonian hypnosis got it wrong.

Maybe they are mis-teaching what Milton tried to give over.

But Milton spent a life time making sure his techniques and content got out there.

He cooperated with the researchers. Made abundant videos available.

Today, there are conferences all over the world teaching Ericksonian hypnosis.

Today, there are many excellent practitioners of Erickson’s techniques all around the world.

But there are no Dobsonian practitioners.

And I’m sure the Ghost of Dave Dobson is not happy.

The post The Ghost of Dave Dobson appeared first on NLP Copywriting Harlan Kilstein.

What he found was shocking.

These people were completely unable to understand basic terms such as calibration.

They didn’t know what the meta-model was.

They never heard of the Milton model.

And yet, they professed to be knowledgeable in NLP.

Which of course leads someone to ask a question, what makes a person competent?

Dave Dobson never certified anyone in Other Than Conscious Communication. Why?

Because he didn’t believe certification based on the classroom counted. It was what you did with it out in the real world that was important.

The latest trend is teaching NLP online. You never meet the trainer. They never get to observe you.

You never work in small groups with people. Never get feedback.

Of course, it goes without saying your skill level is going to be very weak.

In order to learn NLP effectively, you need to get feedback from someone with a high level of competence.

The post Certify Me – I’m Incompetent appeared first on NLP Copywriting Harlan Kilstein.

Some of the most effective NLP interventions haven’t been very nice?

When Tony Robbins asked a woman crying her eyes out, “Who peed on your face?” It wasn’t particularly nice.

But it was effective.

It interrupted the patten and enabled the woman to deal with her problem.

When Richard Bandler finds out a certain tonality disturbs a person and deliberately uses it again and again to move a client, he isn’t being particularly nice.

But he is being effective.

So how can you know when you’ve gone too far?

The key is rapport.

When you are working one on one, in person or on the phone, you can maintain your rapport.

But when you are working via copy, how can you check rapport?

For example, one fabulously successful site created negative rapport with the readers. It was called “RIch Jerk.”

People actually looked forward to his insults.

I wrote an email for him to mail and it was filled with insults. But his audience loved it.

What made people stay with that copy despite it’s insults?

Your thoughts below.

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