No B.S. Automotive Marketing Blog

Webinar Video: How to Get High Google Rankings for Your Local Auto Business

admin — Sat, 06 Apr 2013 00:23:04 +0000

The days of finding automotive industry businesses in the Yellow Pages are over. Today people are using search engines to locate nearby businesses in their communities. In this webinar replay, AfterMarketer Club President Brian Offenberger shows you how to establish and maintain top ranking positions on Google in your local community. See the discovery points after viewing the video. http://youtu.be/l5DcdYZV4Cw In this webinar, you will find out about:

The importance of local search
What factors search engines use for local search
A ready-to-use local search action plan

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Small Changes Could Mean Huge Payoffs in Automotive Marketing

admin — Wed, 27 Mar 2013 07:00:44 +0000

When your marketing isn’t working out at your business, it’s tempting to blow everything up and start fresh. As you probably already know, this can be expensive for your automotive industry business. Before you think about hitting the self-destruct button, consider making a few small changes. Minor tweaks here and there can boost traffic, grow sales and improve profits. Here are a few small adjustments that can have a huge payoff for your business.

Talk about uniqueness – The number one mistake companies make in marketing is not clearly communicating to a prospect, “Here’s why you should spend your money with me instead of the other guy.” Communicate how your business is different from others in ways that bring value to customers. It helps to separate your business from the rest of the pack.

Market to existing customers – Businesses can spend a fortune developing plans to market to new customers. What they don’t realize is that there are usually plenty of sales right under their noses. Invest more money in marketing to the people that are already buying from you. It helps to build customer loyalty and the return on investment is usually higher.

Make relevant offers – Make offers to your customers that will benefit them. Look for ways to make life easier on them with your products and services. As an example, suppose you own an auto repair shop. If your state is creating harsher emissions testing guidelines, have a promotion that offers discounted emission repair services. Also, pay attention to upcoming events and holidays in your community and create relevant promotions.

Quit talking about you – Stop talking about your company and its achievements. Prospects don’t care about you until they know you care about them. People have needs, desires and wants they need satisfied. Don’t talk about your excellence, talk about customer issues and how you can help them.

Be Different – Being different helps to separate your business from the competition. Just because everybody markets and advertises a certain way in the automotive industry doesn’t necessarily mean it’s the best way. You don’t want your business to look like a carbon copy of the competition. You want to be different and stand out from the other guys so customers buy from you.

Use data – Quit making decisions on gut feelings, instincts or what your spouse thinks is right. Use data to drive decision-making. It’s like NASCAR. A team tests the car before race day. They look at the data, make adjustments and test again. Do it enough times and they’ll probably have a great car. The same goes for your business.

At AfterMarketer Club, we can help you make the small changes that make big differences in your marketing and sales results. We’ve helped many automotive industry businesses boost sales using a variety of automotive industry marketing services. To find out how we can help you, visit our website at www.AfterMarketerClub.com or call us at (602) 412-3468.

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Email Marketing Webinar Video: How to Improve Sales

admin — Fri, 08 Mar 2013 17:02:08 +0000

Get email marketing tips and best practices from AfterMarketer Club President Brian Offenberger in this free webinar video replay. This webinar was hosted by Right On – No Bull Marketing, the parent company of AfterMarketer Club. In this high-impact session, Brian shows you how to boost sales using newsletters and other types of emails. You’ll get important best practices that you can start using now. Be sure to view the webinar’s key points below the video. http://youtu.be/iUsppNNaa90 In this webinar, you will learn:

The importance of email marketing to your business.
How to choose between the different types of email formats.
The right way to write an attention-grabbing subject line.
When you should send emails to your prospects and customers.

To get the slides from this webinar, please visit the Right On – No Bull Marketing SlideShare page. Right On – No Bull Marketing is the parent company of AfterMarketer Club.

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Slides from Effective Website Performance Webinar

admin — Fri, 08 Feb 2013 21:51:09 +0000

AfterMarketer Club President Brian Offenberger recently presented a great webinar on “The CEO’s Guide to Effective Website Performance.” The webinar was hosted by our parent company Right On – No Bull Marketing. During the webinar, Brian showed a packed audience how to spot website problems that could limit potential website leads and sales. We were all set to share the replay video with you. However, there were some video issues. Don’t worry though… we are able to share the slides from the presentation. You can get the slides at: http://righton-nobull.com/blog/2013/02/free-webinar-replay-the-ceos-guide-to-effective-website-performance/. For questions about website lead and sales generation, please visit the AfterMarketer Club contact page.

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How Planning Calendars Streamline Marketing and Advertising Initiatives

admin — Fri, 28 Dec 2012 07:00:50 +0000

Developing sales promotions and marketing content for your automotive industry company doesn’t have to be a last minute kind of thing. There’s an easy way to stay on top of marketing and advertising without it significantly affecting your daily business operations. The key is to use planning calendars. Planning calendars are documents that allow you to chart out your marketing/advertising promotions and content for a calendar year. They make it easy so you’re not rushing around at the last minute trying to figure out what types of promotions to create for Black Friday or the Fourth of July. They also make it a breeze to stay up on developing marketing content for your company. We recently wrote a blog post on this topic for the Right On – No Bull Marketing Blog. Right On – No Bull Marketing is a sister company of AfterMarketer Club. View a complete posting on planning calendar creation at: http://righton-nobull.com/blog/2012/12/how-planning-calendars-take-your-marketing-and-advertising-to-the-next-level. In the piece, you’ll discover:

Examples of planning calendars
Reasons planning calendars are important for your business
How to create planning calendars

This post will help you to be better prepared for marketing promotions and content, so you’ll have a better chance to increase sales. You can find the post here - http://righton-nobull.com/blog/2012/12/how-planning-calendars-take-your-marketing-and-advertising-to-the-next-level

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Infogrpahic: Important Shopping Cart Abandonment Statistics and Solutions

admin — Mon, 17 Dec 2012 07:00:59 +0000

Online shopping cart abandonment is a big issue for automotive industry retailers. It’s estimated that consumers abandon at least one cart every single year. Let’s hope it’s not your business. If you want to put an end to this growing problem, discover important statistics, common causes and solutions to shopping cart abandonment in the infographic below by Fifth Gear. View Original

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Facebook Fan Engagement Case Study

admin — Thu, 13 Dec 2012 07:00:38 +0000

Client: Olathe Toyota Parts Center Topic: 216,000 Likes, 1,300 Shares, 195 New Fans From A Single Post – How They Did It Situation:

Olathe Toyota Parts Center is one of the top online sellers of Toyota OEM parts. They are located in Olathe, Kansas.

Olathe Toyota wanted to organically boost fan interactions and get more fans on the Toyota Parts Center Facebook Page.

Challenges:

It’s very difficult to increase fan interactions on Facebook because on average only 16 percent of fans ever see company status updates in their news feeds.

Olathe Toyota Parts Center’s budget did not have room to advertise status updates and get more fans. Had to go the more difficult organic “viral” route.

Olathe Toyota Parts Center faced tough competition for news feed attention of fans from other automotive industry companies on Facebook as well as the personal friends of the Toyota Parts Center Facebook fans.

Actions:

The automotive social media marketing experts at AfterMarketer Club thoroughly examined Facebook analytics over the course of several months to determine what status update topics resonated with the Olathe Toyota Parts Center fan base.

AfterMarketer Club developed a Facebook content plan that outlined status update topics and optimal publication dates and times.

Facebook status update content was optimized with pictures and manually posted to ensure maximum exposure.

Results:

216,637 Likes
2,171 Comments
1,296 Shares
195 new fans because of this single status update post.
Interactions for month up 27,000%

AfterMarketer Club Services Used By Client:

Talk With Us

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AfterMarketer Club Is Closed For Thanksgiving

admin — Wed, 21 Nov 2012 21:46:29 +0000

AfterMarketer Club will be closed on November 22 and November 23 for the Thanksgiving holiday. We wish your family a wonderful Thanksgiving. For any questions, please stop by the AfterMarketer Club Contact Page. The office will reopen on Monday, November 26.

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The Right Way to Create Great Customer Video Testimonials

admin — Fri, 16 Nov 2012 17:08:51 +0000

If you want to improve your bottom line, you’ll want to consider customer video testimonials. A great customer video review can turn a prospect on the fence into a paying customer. Video testimonials are almost as good as having a customer in person gushing about your automotive products and services. When it comes to creating great customer video testimonials, there’s a simple formula. Before we give it to you, take a look at these examples. Example No. 1 http://www.youtube.com/watch?feature=player_embedded&v=M8NdXgd-B6U Example No. 2

One of these video testimonials does a better job. Do you know which one? To help you out, think about this…

8 seconds – The average attention span.
56 percent – Percentage that fast-forward through television commercials.
92 percent – Percentage of people that trust word-of-mouth recommendations.

Based on this information, it’s better to go with Example No. 2. Here’s why…

For video testimonials, you don’t need a Hollywood production crew. It’s a waste of money. You’re better off doing it on your own because people really care about what the customers have to say, not the production quality. At AfterMarketer Club, we offer the very best marketing services for automotive industry companies. We’ve helped many businesses create powerful video testimonials that sell. To find out more about our website development services, visit www.AfterMarketerClub.com.

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AfterMarketer Club Closed Nov. 12

admin — Fri, 09 Nov 2012 07:00:25 +0000

AfterMarketer Club will be closed on Nov. 12 for Veterans Day. Thank you to all the brave veterans who have served this country. AfterMarketer Club will reopen on Tuesday, November 13. For questions or help, visit the AfterMarketer Club Contact Page.

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