No Bull Shit Marketing

2015-12-16T15:37:00.000+00:00

This is the end!

Ok, it is not the real end, I'm just moving the blog to my G+ page In there you will find some cool and useful curated content, that I post almost daily.

Thanks to everyone who took a peak at the blog.

Yo and btw if you like indie games, click in the picture bellow and and feel free to give us your opinion at a new project that I'm working on with some friends :

6 Chrome extensions for Digital Marketers

2015-09-15T20:34:00.001+01:00

Hi there fellow Marketers,

Today I will share some save timing chrome extensions for your use.

As you are probably aware most of us use Google Chrome as browser. This happens not only because Google brand awareness and loyalty, but also because of the tools that Google provides.

To help you in your daily tasks you can add this extensions to your Google Chrome:

Tag Assistant

With this extension you are able to verify the various Google tags installed correctly in your page. Tag assistant also reports errors and suggest improvements, pretty neat.

FB Pixel Helper

Use this extension to validate your FB Conversion and Custom Audience Pixels.

When a website has a FB pixel installed the </> icon will turn blue and a small badge will appear indicating the number of pixels found on the page.

If the icon does not turn blue then there are no Facebook pixels installed on this page.

Click the </> icon and a small popup will appear with useful information for debugging your pixel implementation.

Redirect Path

Useful to check if you have "bad" urls in your website.

The HTTP Header & Redirect Checker for SEO Redirect Path flags up 301, 302, 404 and 500 HTTP Status Codes, bringing potential issues that may not otherwise be seen to your attention immediately.

Quick Javascript Switcher

Quick Javascript Switchet is another tool to use to improve your SEO, which allows to turn ON or OFF the javascript. This allows to know which part of a website will be affected when a javascript is removed. When the javascript is off, there are certain features you will not work as images, slideshows, among others.

BuiltWith Technology Profiler

Did you stayed curious about how that was made after visiting an website? With this extension you can access to all the technologies found on the page.

Edit this Cookie

EditThisCookie is a cookie manager. You can add, delete, edit, search, protect and block cookies. You can use it to run optimization tests or to guarantee that you are seeing the last version/change made to the website.

Useful SEO tips

2015-09-07T16:27:00.002+01:00

Hello marketeers, are you avid for knowledge today?

Because today I would like to share some Hubspot content. Yeah I know not the most original idea, but Hubspot does an amazing job sharing really useful SEO, internet marketing, tools, courses, you can even get certified.

One of the courses that HubSpot offers for free is the SEO Crash Course, divided in three parts. First you will have an introductory part where you learn how to improve on-page SEO. After the introductions been made, you are ready to the intermediate part , in this part you learn how social media impacts SEO. And at last the third part, the more advanced part where you deep dive into googles algorithm changes.

Enough talk and let's get some action, watch the first video with Rebecca Churt, HubSpot's SEO Manager, and Rebecca Babicz, the Public Relations Coordinator at SEO.com

Ready?! Let's go to lesson number two learn how social media impacts SEO form Rebecca Churt, the HubSpot's SEO Manager, and Darin "Doc" Berntson, the Social Media Manager at SEO.com.

Now for the final lesson presented by Rebecca Churt, HubSpot's SEO Manager, and Preston Van Dyke, the Director of SEO at SEO.com.

I hope you found this lessons useful, if you have any suggestions, tips, please feel free share your opinion.

Don't write your content as a robot, be human, authentic, connect with people.

2015-09-02T16:25:00.000+01:00

Hello again fellow marketeers, today I would like to remember the importance of being authentic.

Brian Solis wrote another great article about content marketing. While reading the article, Brian remembered me that to connect with people you have to be authentic. If you are only looking to numbers, you will not make real connections with your customers.

Are you being authentic?

Remember Robocop, one of the reasons people connected with Robocop was because of his human side, that's what you have to do to better engage with your customers. You need to be part machine (planning, measuring, controlling) and part man (relevant, authentic, unique).

and that's it for today, have a nice day.

Building Buyer Personas

2015-08-31T21:23:00.001+01:00

Hi everyday Super Marketing heroes, after giving you the content marketing tool belt and giving you tips to organize a plan to combat crime, today I will like to talk about how to recognize your "enemies" are, mostly known in marketing as Buyer Personas.

Since internet was made available to the consumers, that is reach to common people as become wider. Nowadays, thanks to the growth of mobile technologies, the internet is always present, this two facts changed your perception and needs. For example in the past a mister named Abraham Maslow created a hierarchy pyramid of needs in which you have the fundamental levels of needs at the bottom and the need for self-actualization at the top, nowadays the needs itself have not changed but the internet has changed the way you satisfy your needs. But nothing better to explain the evolution of theory than an info-graphic (not with the new social networks, but it will to understand the concept).

by lombokdesign.

Another picture to give a better picture of how the need of having internet is now relevant:

Ok this to prove a point, that some of the core marketing theories are still useful, they just need a little tweak. Like marketeers are doing now with creating Buyer Persona, which is a mix of old market segmentation techniques adapted to be more efficient in the internet.

Now back to the original topic that is giving you tips for building a Buyer Persona. First let's start with the common definition of Buyer Persona and some basic principles published on The Strategist Blog that a marketeer should have in mind:

Definition: Buyer personas are fictitious representations of your target buyers, incorporating not just demographic data, but psychographic and behavioral insight as well. On average, using these tools makes websites two to five times more effective by allowing businesses to create catered marketing experiences that speak directly to a user’s needs.

Principles to have in consideration when building a Buyer Persona:

Measurable: Attributes such as buying power and the number of potential customers can be ascertained or measured.
Substantial: Segments that have sufficient numbers tend to have profit potential. The most attractive segments should be the largest group with similar characteristics to focus target marketing efforts toward. For example, it would not make sense to target a market that was too small to be profitable.
Accessible: For a market segment to be attractive, a firm must be able to reach or contact that segment. A market that is out of reach or too expensive to reach or distribute to should not be considered.
Differentiable: Different segments should respond to different offers; if they respond to the same offer, they are not distinct segments.
Actionable: Effective marketing strategies can be devised to appeal and satisfy the segment or segments chosen.

After learning the principles, a "fighter" as first to learn and domain the basics, to be able to evolve. With that in mind I will post some helpful tables taken from the Bournemouth University, I recommend reading the full text, for a better understanding.

First let's review what types of segmentation there are:

Basically the Geographic segmentation you use to know where your consumer are, and the demographics to known who your consumers are.

Demographic segmentation

Age

Life-cycleStage

Income

Social
Class

E.g.
under 6,
6-11,
12-19,
29-34,
35-49,
50-64,
65+

E.g.
Bachelor State,
Newly Wed: No kids
Full Nest 1: w/child
under 6
Full nest 2: Youngest
child over 6
Full nest 3: Older
married couples with
dependent children
Empty nest 1: Older
couples no children at
home
Empty nest 2: Retired
Solitary survivor: Still
in the labor force
Solitary survivor:
Retired

E.g.
Under 5,000;
5,000-20,000;
20,000-50,000;
50,000-100,00,
100,000-250,000
etc

E.g.
A = Upper, upper
B = Upper lower
C1= middle class
C2= Working class (skilled workers)
D= upper lowers
E= Lower, lower

The ACCORN segmentation it segments consumers geographically by post code and put the residential neighborhood in the same category. Personally I don't like much of this method, maybe because in home town Lisbon and usually you can find an wealthy achievers, skilled workers, mature home owing areas in the same ZIP Code.

ACORN Categories
ACORN Categories	ACORN Groups
A Thriving	1. Wealthy Achievers, Suburban Areas 2. Affluent Greys, Rural Communities 3. Prosperous Pensioners, Retirement Areas
B Expanding	4. Affluent Executives, Family Areas 5. Well-off Workers, Family Areas
C Rising	6. Affluent Urbanities, Town and Grey Areas 7. Prosperous Professionals, Metropolitan Areas 8. Better-off Executives, Inner City Areas
D Settling	9. Comfortable Middle Agers, Mature Home Owning Areas 10. Skilled Workers, Home Owning Areas
E Aspiring	11. New Home Owners, Mature Communities 12. White Collar Workers, Better off Multi-Ethnic Areas
F Striving	13. Older People, Less Prosperous Areas 14. Council Estate Residents, Better off Homes 15. Council Estate Residents, High Unemployment 16. Council Estate Residents, Greatest Hardships 17. People in Multi-Ethnic, low income ages

Table for psychographic segmentation, for me this is the best way to segment an consumer, you can even do built a story around your consumer, like Don Draper in Mad Men, but most of the time the stories are made on assumptions not real facts.

Psycho-demographic segmentation

Lifestyle

Personality

Values

E.g. Culture, sports
outdoors oriented.
Research focuses on
Activities, interests
and opinions (AIOs)

E.g. Compulsive,
gregarious, ambitious,
authoritarian

E.g. Vals1 and Vals2

Figure 7.6 VALs2 system

Finally the common mistakes in market segmentation as published in a decision analyst article

Common Mistakes In Market Segmentation

Segmentation studies tend to be large and complicated, so it’s easy for errors and mistakes to be made. Some of the most common mistakes:

Segmenting a segment. For example, someone might want to segment the market for widgets among 18- to 24-year-olds who live in Vermont and buy brand XYZ. As is evident, the client is asking that a tiny sliver of the market be segmented. True, this tiny sliver can be segmented, but rarely are the resulting segments of any value, because they are just too small. General rule: segment the whole market, including all age groups. The market should be broadly defined for a segmentation analysis to be most effective. In other words, don’t preordain the results by sampling restrictions.
Overlooking the “universals.” Many attitudinal statements in the questionnaire will not show up in the final segments, because they tend to be the same across all segments. Statements that everyone agrees with, or everyone disagrees with (we call them “universals”) cannot explain much in the multivariate analyses. Variables have to move up and down for the multivariate analysis to work. The highest rated variables, and the lowest rated, are likely to fall out of the multivariate analyses. However, you should always look at these universal statements. Any one of them might be the basis for a positioning or a strategy that would appeal to everyone. If you find something unique that appeals to everyone, the heck with segmentation. Go for the whole hog.
Creating too many segments. There is a practical limit to the size of segments that companies can effectively target. If you create more than four or five market segments, you run the risk that the resulting segments will be too small to target, at least by mass media. This is not always true, but it is a good rule of thumb.
Targeting all segments. So you have carefully subdivided your target market into five mutually exclusive psychographic segments, and your boss tells you to develop a marketing plan to attack each segment. If all of your marketing is direct mail, and you can identify the addresses that belong to each segment, then you can attack all segments (assuming your product is relevant to all segments). But, if you use broadcast media in marketing your product, it is very difficult to target multiple segments because of media “spillover.” What you say to one segment will be muddled and confused by the different messages targeted to other segments.
Confusing the results. Segmentation studies are large and complicated, with enormous amounts of data. It is easy to get lost in this treasure trove of answers and come up with confusing and baffling results.
Overlooking the basics. The dazzle and glitter of the advanced, rocket-science multivariate analyses attract everyone’s attention. No one ever opens up the crosstabs and looks at the answers to the hundreds of questions asked. Often, hidden in plain view in the plain old crosstabs are tremendous findings that could form the basis for new or improved marketing strategies, advertising campaigns, or new products. Rarely does anyone analyze this basic data, however.
Targeting people instead of dollars. A market segment might represent a large percentage of the population, but a small part of the market. Always look at the dollar potential of market segments, not just the number of people in the segments.

After learning the ropes, now you can built your buyer persona, to help you avid marketeer in building valuable leads in the huge marketplace that is the internet world I will share with you an infographic by Share Rain and a link to a useful template created by Hubspot.

Link to download the HubSpot free template

Social Media - Calendar Checklist

2015-08-29T20:51:00.000+01:00

In the previous post we gave you a content marketing tool-belt, and now that you have the Batman utility tool equipped, you need to have develop a plan.

A plan to known when and where it is the best time to "strike" your consumer and which tool is the most effective.

Like Batman a social media manager needs to be alert, needs to know when and what type of social media the consumer is using to be more effective.
A not easy task to perform, to help with your daily tasks Kevan Lee wrote an article on Business 2 Community where he shares his routine and gives advice about how to do the humongous tasks that a social media manager has to do. He shares his daily. weekly, monthly tasks and respective checklist to not to lost track, with some industry insights to sustain his checklist.
So Superheroes of social media I share with your a resume of the article but I recommend reading the same for more details

The Social Media CheckLists:

Choose your time to "Strike":

How to efficiently "Strike":

Listen to Alfred Advice's before Strike:

Buffer culture 0.6 (With a change to Be a No Ego Doer) from Buffer

And Set your mission objectives:

S.M.A.R.T
Locke and Latham’s
OKRs
BSQ
BHAG
Growth Hacker goal-setting
Intriguing metric

Content Marketing Tool-belt

2015-08-28T17:34:00.000+01:00

On July 30, 2015 Pawan Deshpande wrote a post on Curata with a tool list and their respective properties.
And what wonderful job Pawan did, with this list an online marketer is able to choose what content marketing tool is most adequate to his needs.

The list has over than 50 tools all divided by categories including social media, web analytics, SEO, etc.
For more information about all the tools list in the picture visit the curata page.

Tips to the Internet of things

2015-08-27T17:25:00.000+01:00

Sooner or later all the electronics devices in the internet of things will be connected with each other, and capable of taking decisions without any human presence. The devices will be able for example to read your vital signs and if justifiable launch an alert to the hospital or contact the person which you have chosen in case of emergency.

In business companies will be able to improve their operational efficiency, devices will be able to better read symptoms and act adequately. Cars will be driving alone, for example: if you have a trucking company you will be able to program the route in the truck and the truck will arrive at the programmed destiny, while you be able to watch every movement, signal during the delivery route.

One of my fears in the internet of things world is that maybe it will drive us to a dystopian future like 1984, but let's have hope in humanity and in the great leaders that we have.

Now if you want to read more about the internet of things world, I advice you to read the articles that Mckinsey has been writing:

The Internet of Things - More objects are becoming embedded with sensors and gaining the ability to communicate. The resulting information networks promise to create new business models, improve business processes, and reduce costs and risks. Written in March 2010 | by Michael Chui, Markus Löffler, and Roger Roberts.

An executive’s guide to the Internet of Things - The rate of adoption is accelerating. Here are six things you need to know. Written in August 2015 | byJacques Bughin, Michael Chui, and James Manyika.

The Internet of Things: Five critical questions - How do industry experts view the development of the Internet of Things, and what would they change? Written in August 2015

The Internet of Things: Sizing up the opportunity - This connectivity trend is now recognized as a source of growth for semiconductor players and their customers. Here we consider the opportunities and constraints for components manufacturers. Written in December 2014 | byHarald Bauer, Mark Patel, and Jan Veira

Unlocking the potential of the Internet of Things - Written in June 2015 | byJames Manyika, Michael Chui, Peter Bisson, Jonathan Woetzel, Richard Dobbs, Jacques Bughin, and Dan Aharon

The Internet of Things and the future of manufacturing - Executives at Robert Bosch and McKinsey experts discuss the technology-driven changes that promise to trigger a new industrial revolution. Written in June 2013 | byMarkus Löffler and Andreas Tschiesner

Search Engine Ranking Factors 2015

2015-08-17T14:29:00.000+01:00

Moz every two years, surveys the opinions of 150 leading SEO/SEM marketers, which Moz runs a correlation studies to identify the factors that are helping or hurting a websitie visibility in search engines.

A fine study with useful insights which give you tips in how a search engine marketer can improve their website visibility.

To access to the full study follow this link: https://moz.com/search-ranking-factors

In the meanwhile for a quick view I share with you the info-graphics:

The experts opinion of what influences most the ranking in the google's algorithm.

What will probably change/maintain in the future of search:

Paperclips can be dangerous. Learn First Aid.

2013-08-11T23:53:00.000+01:00

Classification: Creativity: 4,2; Will to buy(alert): 4; Empathy for the Brand: 4,1

Total: 4,1

Animation house Monkeystack, based in Adelaide, Australia, goes way over the top in "Paperclips Can Be Dangerous," a fiercely funny, gloriously gory two-minute PSA for the Australian Red Cross that poses the question: "What will it take for you to learn first aid?" (via adage)

Bill is one unlucky worker who finds himself with a paperclip stuck in his eye. Ouch!

Learn First Aid with Red Cross: http://rcau.org/mT1Rd. Avoid a paperclip apocalypse! No one wants a fate like Bill's.
So, what will it take for you to learn First Aid?
Creative direction, script and animation by Monkeystack:http://www.monkeystack.com.au

NoBullShitMarketing Week Tops

2013-03-03T17:30:00.000+00:00

Video Commercials
For this week we have two Audi RS V4 avant Cars dueling each other in a "bloody" colorful war; End 7 teaches you how to shock a celebrity learn the lesson; a Oreo Freak for the cookie not the cream; a Taco Bell faith struggle; and a new colorful Sony ad.

Audi RS 4 Avant, 'Ultimate Paintball Duel'
Two old geezers fight a bloody duel for "something" using the latest Audi RS V4 Avant mounted with paintball cannons.

Xperia Z, "Sound, vision, colour, detail"
Sony using the formula: we are always with you in the most important moments of your life, giving you vision, color detail , and fun.

END7, "How to Shock a Celebrity"
Watch the celebrity reaction to the shock given by a video showed by END 7.

Taco Bell, "Hola"
A guy having more resilience and faith than the Pope... for tacos.

OREO, "Separator Machine" Creator: Physicist David Neevel
A man and his quest to build the ultimate Oreo separator machine.

Print or Outdoors Advertising
First let's start with the Game of Thrones Dragon Shadow; a dusty poster; an ending teaser; a theater play in 3D; and learn to tame your fears.

Game of Thrones, "Dragon Shadow

Beware the Dragons are coming!

Ponteio Home Shopping "Dust"

Old and dusty Clothes gives wonderful sales.

Future Shorts: Future Shorts Teaser

It all begins with an end.

Procopio Ferreira Theatre: 3D Hamlet

Probably the best 3D technology in the world.

Nippo Batteries: Cat

Are you a wuss who still is afraid of the dark?! Don't worry anymore, with the Nippo Batteries you will tame your fear.

The Chosen Week Articles:

Customer Service and Its 7 Sins (via Conversation Agent)

Four Tips for Earning Consumer Preference Data (via Huffington Post)

7 C’s of Captivating Social Media Conversations

Interested in crowdfunding? 5 priceless pieces of advice. (via CNN)

Lead Capture Failure Strategy #1

Marketing Week Tops

2013-02-25T15:27:00.001+00:00

Video Commercials

This week we have a Chewing Gum artist, a silent commercial, a mustard revenge, boobs reuniting again, and a tumbling ad.

Touch Lebanon, "Rendez-vous"

Silent love signals are safer when you can text sms, specially if you are living in the 20's again.

Schweppes, "Tumble"

Wear a helmet before drinking Schweppes, cause Schweppervescence feels a bit like this.

Sunshine Sakae, "Chewing Gum Artist"

He chews he transforms and he spits Chewing Gum Statues, and he does it without using any saliva (at least is what seems).

Grey Poupon "The Lost Footage"

A fight for mustard.

Two 70's British rich guys thinking they are James Bond, fight for the last drop of mustard with the fury of a drug addicted, but with a lots of money and toys.

Valege Lingerie: Finally Together, TV Show

Does your nipples touch your belly button, don't worry anymore cause with Valege Lingerie your boobs will reunite again, and with a bit of luck maybe you can pick up a rich guy which later will pay you a boobs operation

Print or Outdoors Advertising

Music is again featured in this week picks by a rock'roll family and a music fingerprint, among them we have the first tastable print ad, a tsunami of guns and at last a Vegas ad.

Mundo Livre FM: Family "Good music. You know where it comes from"

A happy and fucked up family as a real family is.

Kian Luthier - Fingerprint, "A Sound of your own"

Leave your fingerprint in music and life even if sucks, the music and what the hell life too.

Fanta World's First Tastable Print Ad

Try new experiences and get "high" with the new Fanta flavour.

Amnesty International: Tsunami

I once read something like "bombing for peace is like fucking for virginity", yeah it maybe not work it but let's try it anyway. Right?!

Las Vegas Convention and Visitors Authority

What happens in Vegas stays in a Chart.

The Chosen Week Articles:

3 Steps To Amplify Your Business' Online Marketing by Forbes

How To Turbo-Charge Your Twitter Efforts Using SEO Tactics By Allison Stadd

15 Clever Augmented Reality Campaigns

Christina Austin via Business Insider

Turn Your Toughest Customer Into Your Biggest Fan from INC

Picks of The Day

2013-02-23T00:26:00.000+00:00

Valege Lingerie: Finally Together, TV Show

Credits

Advertising Agency: Marcel, Paris, France
International Executive Creative Director: Erik Vervroegen
Executive Creative Director: Alexandre Okada
Creative Director: Rafa Santamarina
Art Directors: Bastien Grisolet, Marjorie Vardo
Creatives: Yohana Camargo, Alicia Sanchez, Maria Caeiro
Production Company: Wanda
Productions Director: J.A.C.K
Executive Produder: Claude Fayolle
Animation Studio: AKAMA
TV Producer: Armelle Sudron/Wam
Sound: Boris Nicou/Wam
Art Buyers: Jean-Luc Chirio, Lauriane Dul

Las Vegas Convention and Visitors Authority

Vegas means business. Find out why so many companies choose to hold events in Las Vegas at VegasMeansBusiness.com

Credits

Advertising Agency: R&R Partners, Las Vegas, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Doug Finelli
Associate Creative Director: Mark Naparstek
Senior Copywriter: Deniz Yemen
Art Producers: Ashley Thompson, Alexandra Kopp
US Agent: Marie Anne Aizac, Velvet Artists
Photography / Postproduction: Garrigosa Studio

Article of the Day

Turn Your Toughest Customer Into Your Biggest Fan from INC

Watch out! Here comes Gladys. Or maybe it's Tim, Nelly, or Nigel. Whatever the name, this client is cranky and snappish, making even the most skilled professionals run for cover. Is it possible to convert this cantankerous customer into a fan?

Success coach and international speaker Marilyn Suttle offers a resounding yes.

In her best-selling book, Who's Your Gladys? How to Turn Even the Most Difficult Customer Into Your Biggest Fan, Suttle recognizes that most any business has their Gladys, and it can be a huge challenge, but there is hope. "When you practice emotion management and grow your creative problem-solving abilities, magic happens," says Suttle.

Here are Suttle's seven tips to turn tough customers into devoted fans who spread good news about your company. To learn more about creating world-class customer service, tune in to my interview with Suttle on Million Dollar Mindset radio.

Picking Marketing Campaigns

2013-02-21T22:30:00.000+00:00

NoBullShitMarketing Picks
Monday Picks	Tuesday Picks	Wednesday Picks	Thursday Picks	Friday Picks

Grey Poupon "The Lost Footage"

Over 25 years ago, one fine gentleman passed another fine gentleman a jar of GREY POUPON. But it seems that wasn't the whole story. This Sunday, during the awards, GREY POUPON will release the trailer for this lost footage, which uncovers all of the suspense, greed, revenge and savory pork loin that was meant for the original commercial. Visit GreyPoupon.com on the 24th for the debut of the full short film.

Credits:

Agency:

Crispin Porter + Bogusky

Client:

Grey Poupon

Amnesty International: Tsunami

The arms trade is out of control.
For an arms trade treaty, join us on facebook.com/amnestyarmes

Credits

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
3D: Salamagica
Art Buyer: Barbara Chevalier

Article of the Day:

15 Clever Augmented Reality Campaigns

Christina Austin via Business Insider

In a world full of smartphones, augmented reality (AR) campaigns are a very smart and unique way for brands to engage with consumers.

Instead of watching a television commercial, looking at an ad in a magazine, or seeing a quick web ad before your YouTube video, AR lets consumers actually interact with the brand.

Whether consumers are test driving a new car model, learning a new recipe, or playing a game, AR campaigns resonate with consumers in a way that most other ad platforms fall short. The ad becomes a game, versus just promotional material. And the product still comes across, which is, of course, the point of advertising.

More and more brands are starting to integrate AR campaigns into their ad budgets. ABI Research estimates the market for augmented reality in the US will reach $350 million in 2014, which is up from only $6 million in 2008.

Picking Marketing Campaigns

2013-02-20T23:17:00.000+00:00

NoBullShitMarketing Picks
Monday Picks	Tuesday Picks	Wednesday Picks	Thursday Picks	Friday Picks

Sunshine Sakae, "Chewing Gum Artist"

A chew store of love and chewing gum sculptures.

Credits

Agency:

ADK Tokyo

Client:

Sunshine Sakae

Creative Director:

Kazuya Nakajima

Copywriter:

Kazuya Nakajima

Art Director:

Kazuya Nakajima

Art Director:

Wataru Sato

Cinematographer:

Yoshinobu Yoshida

Lighting:

Koshiro Ueno

Production Designer:

Machi Tsuge

Music Composer:

Toshiki Tan

Editor:

Yoshitaka Honda

Editor:

Takahiro Uchida

Sound Designer:

Toshihiro Hara

Post Production Company:

IMAGICA

Fanta World's First Tastable Print Ad

Hmm, I wonder if the new fanta taste is psychedelic.

Credits:
Advertising Agency: OgilvyOne Middle East, Dubai, UAE
Creative Directors: Fabian Roser, Sally Tambourgi
Art Director: Rodrigo Mavu
Copywriter: Louise Bolo
Illustrator: Nadine Hallak
Creative Technologist: Niv Baniahmad
Regional Director: Nabil Moutran
Account Directors: Sevim Oezdel, Tarek Shawki
Account manager: Tara Page-Gelman
Client Service Director: Sean Hart
Media Manager: Omar Katerji

Article of the Day:
How To Turbo-Charge Your Twitter Efforts Using SEO Tactics By Allison Stadd

It’s growing increasingly obvious to community managers, digital marketers, SEO pros and PR professionals that

aligning SEO and social media efforts is essential in maximizing brand exposure.

On the one hand, you need SEO tactics in order to index your content on search engines. On the other, social media’s prolific promotion of that content makes it a focal tool in online marketing efforts.

Solution? Fuse SEO and social media efforts and strategies for the ultimate in traffic and conversion gains.

We’ll walk you through the basics (...) click on the title to read the full article.

Picking Cracking Marketing Campaigns

2013-02-19T22:21:00.001+00:00

NoBullShitMarketing Picks
Monday Picks	Tuesday Picks	Wednesday Picks	Thursday Picks	Friday Picks

Schweppes, "Tumble"

Schweppes think Schweppervescence feels a bit like this.

Credits

Advertising Agency: GPY&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Director: Steve Rogers
Senior Copywriter: Evan Roberts
Senior Art Director: Chris Northam
Agency Executive Producer: Romanca Jasinski
Group Account Director: Mat Cummings
Senior Account Director: Matilda Hobba
Strategy: Tom Ward, Tom Ding
Production Company: Revolver Film
Executive Producers: Michael Ritchie, Pip Smart
Producer: Pip Smart
Cinematographer: Adam Arkapaw
Editing: Jack Hutchings / The Butchery
Music: D’Oyley Carte Opera Company / HMS Pinafore
Music Supervision: Karl Richter / Level Two Music
Sound Studio: Mark Mitchell / Electric Dreams
Sound Design: Paul Le Couteur / Flagstaff Studios
Grade: Ben Eagleton / Fuel
VFX: Fin Design + Effects
Senior Flame Artist: Justin Bromley
Flame Artist: Julian Ford

Print Of The Day

Kian Luthier - Fingerprint

A Sound of your own

Credits

Advertising Agency: RC Comunicação, Belo Horizonte, Brazil
Creative Director: Guilherme Araújo
Art Director: Rodrigo Spotorno
Copywriter: Gustavo Costa
Illustrator: Rodrigo Spotorno
Art Buyer: Bruno Retes

Article of the Day

3 Steps To Amplify Your Business' Online Marketing by Forbes

What is the future of online marketing? I’ve been trying to answer that question for some time, and I think I’ve found an answer. Before we get there, let’s step back for a moment and make a few observations about the current state of Internet marketing. (...) click on the title to read the full article.

Picking Cracking Marketing Campaigns

2013-02-19T00:23:00.000+00:00

NoBullShitMarketing Picks
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Touch Lebanon: Rendez-vous

Classification: Creativity: 4,6; Call to action: 4,1; Empathy for the Brand: 4,5 Total: 4,4

Movies were silent up until the late 1920s, when The Jazz Singer was released in 1927. Today, silent movies like The Artist still make their appearance but have become quite rare. We've decided to add our very own touch to the silent film era with our all new Text&Talk TVCs!

Credits

Advertising Agency: JWT-Beirut, Lebanon

Print Of The Day

Mundo Livre FM: Family

Good music. You know where it comes from

Credits

Advertising Agency: CCZ Publicidade, Brazil
Creative Directors: Claudio Freire, Giancarlo Zilli
Copywriter: Andre Goeldner
Image: Fuze Image

Infographic of the Day

The New Face of SEO

Marketing campaigns and articles of the week

2013-02-16T20:13:00.000+00:00

As you may have already noticed they have been some changes in the blog format. Today is the first post where it will be made a week's summary of the best advertisements campaigns and general marketing articles. These choices aren't based on a rigorous scientific criterion, the criteria is the campaign humor, shock, creativity, and utility when choosing an article.

Let's start first with the advertising campaigns chosen: an arcade beer game, a really sweating stress test, a distracted masked traveler, and an alternate universe.

Beercade, "The Last Fighter"

The Big Boss campaign by McKinney, they built a arcade game where the prize is a Beer,

Beercade is the first ever beer-dispensing arcade game that takes the snore factor out of beer sampling.

Nivea Deo, "Stresstest"

Nope it's not a cheerful flashmob but a "shockmob". Nivea puts people through a fearing stress test while waiting they wait for their flight.

Volkswagen, "Mask"

Suddenly a masked guy enters in a convenience store, is he gonna rob the store, shot by the owner, only passing by, or about to discover his true love?

Dell, "Meet Thomas: Creator of an Alternate Universe"

Meet Thomas M. Wilks. A imaginative district manager who have dreams while tripping in a train, which makes wonders to his writing.

Secondly the Print or outdoors best campaigns: A Toyota muddy band, You Nap, You Lose, and the Chidren Heart disease outdoor awareness campaign

Toyota Tundra AWD, "Music"

Mud, Toyota speakers and rock'n roll.

Itau Cafe, "Nap"

Never feel asleep again during important moments with Itau Cafe.

HeartKids, "Open heart"

Heart Kids interact with the streets to make people aware of the heart problems in new born children.

To finish, the chosen articles:

9 marketing strategies you must stop using now

Five Things Top Sales Leaders Do Differently -- and What You Can Learn From Them

Brand Building And Fear by Brad VanAuken The Blake Project

Great Social Media Requires a Bigger Trash Can by N ichole Kelly

Marketing Picks of the Day

2013-02-15T17:11:00.000+00:00

Campaign of the Day: Dell, "Meet Thomas,Creator of an Alternate Universe".

Meet Thomas M. Wilks. A district manager by day who is creating a surprising graphic novel on his seemingly typical daily commute home. With his imagination and the power of technology, Thomas can achieve his true passion everywhere he goes.

Classification: Creativity: 4,6; Call to action: 4,4; Empathy for the Brand: 4,5 Total: 4,5

Credits:

Advertising Agency: Y&R, NY, USA
Executive Producer: Craig Jelniker
Chief Creative Officer: Jim Elliott
Group Creative Director: Jim Radosevic
Creative Director / Art Director: Fern Cohen
Creative Director / Copywriter: Margot Owett
Production Company: Furlined
Director: Bjoern Ruehmann
President: Diane McArter
Senior Executive Producer: David Thorne
Producer: Leah Fleischmann
DP: Roman Vas'Yanov
Editor: Work Edit
Editor: Rich Orrick
Assistant Editor: Healy Snow
EP: Erica Thompson
VFX: MPC
Head of Production: Derek Macleod-Veilleux
Production Assistant: Lindsay Myers
VFX Supervisors: Gigi Ng, Bill Dorais
2D Lead: Gigi Ng
Nuke Lead: Alex Harding
Nuke: John Laughlin, Craig Sylvester, Sang Lee, Carl Fong, Mikael Petterson, Kelly Bruce
CG Lead: Bill Dorais
Animators: Grae Ravell, Anderson Ko, Ross Scroble, Jacob Fradkin
Modeller/Rigger: Andres Weber
Lighters: Susie Hong, Corey Langelotti, Jimmy San, Ross Denner, Grahame Curtis
Concept Artist: Andrew Brooks
Designers: Rob Modini, Colin Hess
Other credits: Stefano Salvini, Murali Krishna
Color Grading: MPC
Colorist: Adrian Seery
Color Assistant: Dan Silverman

Print & Outdoor pick: HeartKids: Open heart

Credits

Advertising Agency: SHEDcsc, Australia
Executive Creative Director: Andrew Tinning
Art Director: Matt ridley
Creative Director / Art Director / Copywriter: Andrew Tinning
Creative Director / Art director: Drew Ridley
Production company: Direct Image
Associate Art Director: Alix Tinning
Illustrator: Alix Tinning
Print Producer: Paul Maas
Illustrators: Matt Ridley, Daniel Tinning, Andrew Tinning, Drew Ridle

Article of the Day:

Great Social Media Requires a Bigger Trash Can by N ichole Kelly

As companies look to make their foray into “social media” too many times they look to the social network to generate success. They are asking “is Twitter or Facebook right for my brand?” This approach is fraught with problems because at the end of the day the social media network doesn’t matter. That’s right, I said it. Twitter, Facebook, YouTube, LinkedIn, Vine or any other social media channel you are using will NOT generate success for your company. Ridiculously amazing content is what generates success....

click to read the full article

Marketing Picks of the Day

2013-02-14T22:12:00.003+00:00

Campaign of the Day: Volkswagen, "Mask"

Classification: Creativity: 4,5; Call to action: 4; Empathy for the Brand: 4,5 Total: 4,3

Credits

Agency:

CCO:

Client:

GCD:

GCD:

Senior AD:

Senior Copywriter:

Director of Integrated Production:

Vic Palumbo

Director of Content Production:

Victoria Guenier

Executive Integrated Producer:

Prod. Co.:

Director:

EP:

Head Of Production:

Line Producer:

Editorial:

Editor:

Asst Editor:

EP:

Producer:

Post:

Sound Design:

740 Sound Design & Mix

Audio Post:

Lime

Print & Outdoor pick: Itau Cafe, "Nap" : You Nap you Lose

Credits:

Advertising Agency: RC Comunicação, Belo Horizonte, Brazil
Executive Creative Director: Guilherme Araújo
Art Director: Eduardo Araújo
Copywriter: Gustavo Costa
Photographer: Blink Images
Art Buyer: Bruno Retes
Typographers: Eduardo Araujo, Geraldo Fernandes
Account manager: Maria Raquel Lima
Retouching: Carlos Brandão

Article of the Day:

Brand Building And Fear by Brad VanAuken The Blake Project (click to read)

Unfortunately, fear is still the primary motivator among humans. I say unfortunately because I would hope that one day we would transcend our fears and be motivated primarily by our highest dreams and visions. It would lead to a much more utopian world....

Marketing Picks of the day

2013-02-13T22:42:00.000+00:00

Campaign of the Day: NIVEA Deo: Stresstest

Classification: Creativity: 4,7; Call to action: 4,6; Empathy for the Brand: 4,6 Total: 4,6

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Print & Outdoor pick: Toyota Tundra AWD Music

Article of the Day:

Five Things Top Sales Leaders Do Differently -- and What You Can Learn From Them (click to read the full article)

Why are sales falling short? Too many companies have a fundamental misunderstanding of the sales process, says Lisa Earle McLeod, author of Selling with Noble Purpose. Her research shows that top sales leaders have a dramatically different view than the rest of us – and we can profit from that knowledge. Here are five things you can start doing differently today....

article written by Dorie Clark for Forbes

Beercade - The Last Fighter

2013-02-12T22:08:00.000+00:00

Classification: Creativity: 4,7; Call to action: 4,6; Empathy for the Brand: 4,6 Total: 4,6

The McKinney Ten Percent, the ad agency's incubator that encourages all employees to devote 10% of their time on non-client related projects, has found a way to breathe new life into both beer tasting and arcade gaming.

Created for Big Boss Brewing Company, Beercade is the first ever beer-dispensing arcade game that takes the snore factor out of beer sampling. Instead of being served by a distracted bartender, wired beer rep or harried festival worker, beer lovers get to fight until the end for a sample of Big Boss's most popular beer brands.

Credits:

Agency:

McKinney

Chief Creative Officer:

Jonathan Cude

Client:

Big Boss Brewing Company

Associate Creative Director:

Owen Tingle

Creative Technologist:

Producer:

Producer:

Producer:

Producer:

Programmer:

Programmer:

Animation:

Animation:

Animation:

Music:

Logo Design:

Cabinet:

Cabinet:

Cabinet:

Cabinet:

Additional Art:

9 marketing strategies you must stop using now

2013-02-11T15:28:00.000+00:00

article written by Kent Lewis for imediaconnection

In September 2010, I wrote an article about obsolete digital marketing strategies. iMedia suggested I revisit the idea for 2013, and I was happy to oblige.

While a majority of the seven obsolete digital marketing strategies that I outlined in 2012 are still in practice today, they are indeed on the "outs" in terms of best practices. These include renting email lists, black-hat SEO tactics, and others (see a quick recap here).

Since then, other strategies have fallen in and out of favor, and I'd like to touch on a few of the more recent obsolete strategies of 2012. Here are the line items you might want to nix from your 2013 marketing game plan.

Relying heavily on QR codes

All the rage in 2010 and 2011, QR codes took a hit in 2012. Many mobile and marketing industry pundits believe the technology is flawed for a variety of reasons. Based on my experience, I agree. QR codes require too many steps and rarely solve a problem uniquely.

Newer technologies like near-field communications (NFC) and other apps are rending the QR code obsolete. Saturation of QR codes at events and in print media has created a jaded consumer who is more likely to ignore than ever. Without unified standards, competing solutions like Microsoft Tag create confusion and annoyance as they might require download of additional apps. The bottom line: Be cautious when using QR codes; make sure they solve a problem better than newer, more intuitive technologies.

Keyword-based search engine optimization

When I first optimized websites in 1996, we spent a good deal of effort embedding target keywords throughout website copy and code and then measured effectiveness based on rankings for said terms in search results. Times have changed, and as Google gets smarter, the algorithm relies less on keyword placement and more on context.

The other troubling trend exasperating the old-school SEO pros is that Google is now hiding search terms from your referring search engine traffic logs. When searchers are logged into Google Search, Firefox search bar, and Chrome address bar, all searches are encrypted with HTTPS, causing an increase in "(not provided)" results in your keyword data (up 171 percent since its introduction). As "not provided" data become a bigger part of our analytics reporting (now estimated at 30-50 percent of Google traffic), marketers are forced to spend more time and effort on content and contextual analysis. The good news is that organic search results still drive a good deal of qualified traffic, and evaluating rankings or visibility is not as important as the ability of that traffic to convert.

Creating content for content's sake

"Content marketing" is a newer term for an age-old challenge related to creating visibility online. The recent changes to the Google algorithm, combined with increased consumption of socially distributed content, have created headaches (and opportunities) for marketers.

Unfortunately, creating compelling content (think Red Bull) can be expensive and daunting for many organizations. As such, these companies tend to rely on cheap solutions including outsourcing blog and article creation to unsophisticated writers who are paid by the word or article and not based on quality or user value. These companies might also outsource social media management, which often results in a flurry of meaningless and often automated status updates.

Even more sophisticated marketers are falling short with advanced content strategies around audio, video, and images by creating useless or boring podcasts, presentations, and infographics. If you can't create compelling, unique, or remarkable content that provides value to your target end user, you might be hurting your brand more than helping it.

Untargeted retargeting

Retargeting (aka, remarketing) is an advanced technique that effectively targets visitors to your website via advertising on third-party websites. Unfortunately, too many marketers have failed to customize the ad creative based on segment or goal. Consumers can be easily annoyed by brands that overtly follow them around the web with seemingly irrelevant offers or, more importantly, with very targeted messaging, but long after they've purchased.

To avoid this costly oversight, consider segmenting audiences, create personalized ads, and use frequency capping. Additionally, trying to maximize reach by using multiple retargeting vendors can also make efforts ineffective as each retargeting vendor will be bidding against each other for impressions, thus driving up cost and further annoying your target audience.

Avoiding landing page testing

Not maximizing conversions through a consistent testing program is quickly dying out as a trend. Increasingly, companies are leveraging intuitive and affordable landing page and conversion optimization platforms like LiveBall to refine page design, messaging, and offers to maximize conversions. More advanced marketers are actually incorporating lifetime customer value (LCV) into the equation, particularly for paid search and social ad campaigns. Learn more about landing page and website conversion optimization in this article, "Turn Website Visitors into Customers via Conversion Optimization."

Ignoring personalization and behavioral targeting

Using the same website content or messaging as a one-size-fits-all solution for a diverse audience has become an ineffective strategy. Beyond segmenting email lists and messaging, using behavioral targeting to personalize recommendations or offers has shown to dramatically increase retention and conversion rates.

While expensive and complicated personalization platforms were the rage more than a decade ago, newer, simpler solutions now provide marketers with the ability to target website visitors in real-time with personalized messaging or offers based on behavior and demographic data. Companies ignoring or avoiding the latest technology solutions will do so at their own peril.

Underestimating the power of video (and audio) marketing

In my article "The ultimate guide to video marketing on YouTube," I outline reasons to create a comprehensive video marketing campaign centered around YouTube (the world's second largest search engine). Video is the most compelling story-telling medium, has higher recall than other forms of media, and can be repurposed as audio, images and text from a single HD recording.

Research shows internet users are conducting informational searches in YouTube, so content should be created for all stages of the buying cycle. These same principles can be applied to an audio strategy for iTunes and other audio-centric platforms. If you aren't in the game in 2013, you could likely be out of the game completely soon after.

Gaming reviews and buying followers

While generating fake reviews or buying real reviews have been effective historically (e.g., using Mechanical Turk for building Twitter or Facebook followers), review sites and consumers are getting smarter. A great deal is at stake, as research has indicated customer reviews are the No. 1 influencer for purchase, but cheating or "gaming" the system might result in costly penalties.

Consumers are getting smarter about sniffing out fake or paid reviews; overall ratings might seem unnaturally high, and comments might seem over-the-top or inauthentic and actually repel prospects. Review sites are also wising up, improving algorithms to identify and remove fake reviews. Minimally, cheaters will waste precious time and money securing reviews that ultimately get removed or simply ignored. I've outlined other ways to waste time and money and injure your brand in this article: "9 ways to lose friends and alienate people in social media."

Making decisions based on the wrong social metrics

Data analysis is the core of any successful marketing campaign. Leveraging analytics platforms to gain insight into user behavior and preferences is essential across media channels.

Social media marketing has gained tremendous momentum within organizations, yet it is relatively immature, particularly from a measurement perspective. The most common mistake marketers make in regard to social media measurement is relying on absolute numbers instead of relative ratios. Many companies measure social success based on the net increase of "likes," followers, and fans. Mainstream media is known to measure Klout or velocity of status updates as a key metric, or sentiment. All have their issues.

The most important metrics are relative: engagement or conversions as a percentage of total "likes," followers, or fans. Maintaining or improving the ratio is more difficult than it might seem, but doing so will result in a more informed social strategy. For more insights, read my article "The 9 dumbest ways to measure social media."

Obsolete digital marketing strategies 2010-2011

In addition to these latest obsolete strategies, it's worth reviewing those from years past as well. When compiling trends for the 2010 article, I talked with my team and industry peers and conducted a good deal of research. Filtering my findings against my own digital experience dating back to 1996, I defined seven strategies no longer relevant to future success. Below is a brief recap:

Building a digital marketing team. In today's world, marketing teams should be media agnostic and develop integrated marketing campaigns by leveraging the expertise of traditional and digital-native professionals. While many marketing teams are still somewhat segmented, true media and discipline integration is increasingly popular.

Designing a website via internal stakeholder committee. The enemy of good design is groupthink. The larger the organization, the more likely the corporate website will lack creativity, consistency, and clear messaging. Google's latest algorithm updates now reward exceptionally designed websites that provide an optimal user experience. Google's algorithm is now the new stakeholder, which will reward well-designed sites with high rankings.

Managing e-marketing campaigns to impressions, clicks, or budget forecasts. A significant number of marketing campaigns are now managed based on conversions, thanks to advances in analytics and paranoia from the VPs and CMOs. Additionally, marketers now understand the importance of relative metrics, particularly for social media. The remaining marketers that still rely on outdated metrics will soon be relics of the past.

Paying third-party vendors to represent your brand in social media. Thank goodness this trend is finally taking a turn in the right direction. Many brands are taking social media management in-house, after agencies and consultants have fallen woefully short. Effectively managed in-house social media does require new thinking and evangelism. Remaining social media agencies must rethink their approach in order to stay relevant.

Doing black-hat SEO. I wrote this article before Panda and Penguin updates took hold. Those updates meaningfully affected rankings for companies failing to follow best practices for content creation, site design, and link development. Finally, the intersection of good search engine optimization, marketing, and website design is here, and this trend is very real.

Renting email lists. As far as I can tell, the idea that you can rent an email list and expect to generate tons of qualified leads is a long-dead concept, thanks to CAN-SPAM compliance and savvier consumers. Now, more than ever, marketers are relying on search engine and social media marketing and other strategies to generate leads rather than relying on ineffective email list rentals.

Sending unsegmented or untargeted emails. The rapid adoption of sales and marketing automation platforms has led to a much higher level of list segmentation and generation of highly targeted emails. Gone are the days of blanket emails to a large database, at least for truly successful organizations.

The digital marketing landscape is dynamic. In order to stay on top of the latest trends, you must have the discipline to continually test, learn, and network. Two additional helpful resources for looking forward include these articles: "2013 Search Engine & Social Media Marketing Predictions You Can't Ignore" and "5 digital trends you need to embrace."

Kent Lewis is president and founder of Anvil Media, a search engine marketing agency based in Portland, Ore.

On Twitter? Follow Lewis at @kentjlewis. Follow iMedia Connection at @iMediaTweet.

Advertising campaigns of the week

2013-02-10T13:09:00.000+00:00

This week we have Ram farmers in Superbowl, Beckham in his H&M underwear, a Dragon processor, a land of OZ circus, animals discussing Superbowl and a wannabe fashion movie.

Ram Trucks, "Farmer"

After the Crysler feat Eminem and the Half-Time feat Clint Eastwood, once again Crysler strikes a touchdown with the commercial "Ram Trucks Farmer", though they are voices saying that the commercial really don't represent the true farmers of america.

Qualcomm, "A Dragon Is Coming"

It's medieval, but it is fast and cute with deadly speed. A cool CGI commercial by OgilvyWest featuring a Dragon, to advertise the company's Snapdragon processors.

Google&Disney, "Find Your Way to OZ"

A really well done interactive marketing campaign by the two giants, Disney and Google to promote Sam Raimi's latest feature film, Oz The Great and Powerful.

Herbaria, "Fears"

A herbal tea made to destroy your worst nightmares, just watch the scary clown haunting you since childhood drowning in a cup of tea. A wicked commercial made by Jung von Matt/Neckar.

Adobe, "Animals"

A nice move by Adobe launching a funny commercial with two animals discussing the millions spent in a Super Bowl commercial.

Short film directed by Guy Ritchie starring David Beckham - H&M Spring 2013

Exclusive short film directed by Guy Ritchie to celebrate the launch of the updated David Beckham Bodywear for H&M collection.

Viva Vena 'Fashion Film'

I love a commercial with a twist at the end of it. Finally a fashion ad that most of the people can understand.

Find Your Way to OZ

2013-02-08T16:07:00.000+00:00

Classification: Creativity: 4,3; Call to action: 4,6; Empathy for the Brand: 4,5 Total: 4,5

To promote its upcoming film Oz, Disney has teamed with the team at Google on this funhouse of a Chrome experiment, Find Your Way to Oz.

Find Your Way to Oz is an interactive journey inspired by Sam Raimi's latest feature film, Oz The Great and Powerful.Built using advanced web technologies, this Chrome Experiment will take you through a dusty Kansas circus to the vibrant land of Oz. Take a look around - nothing is as it seems.Can you find your way to Oz?

No Bull Shit Marketing

This is the end!

6 Chrome extensions for Digital Marketers

Useful SEO tips

Don't write your content as a robot, be human, authentic, connect with people.

Building Buyer Personas

Common Mistakes In Market Segmentation

Social Media - Calendar Checklist

The Social Media CheckLists:

Choose your time to "Strike":

How to efficiently "Strike":

Listen to Alfred Advice's before Strike:

And Set your mission objectives:

Other Solutions:

Content Marketing Tool-belt

Tips to the Internet of things

Search Engine Ranking Factors 2015

In the meanwhile for a quick view I share with you the info-graphics:

Paperclips can be dangerous. Learn First Aid.

NoBullShitMarketing Week Tops

Marketing Week Tops

Sunshine Sakae, "Chewing Gum Artist"

Grey Poupon "The Lost Footage"

Picks of The Day

Picking Marketing Campaigns

Grey Poupon "The Lost Footage"

Picking Marketing Campaigns

Sunshine Sakae, "Chewing Gum Artist"

Picking Cracking Marketing Campaigns

Picking Cracking Marketing Campaigns

Classification: Creativity: 4,6; Call to action: 4,1; Empathy for the Brand: 4,5 Total: 4,4

Marketing campaigns and articles of the week

Beercade, "The Last Fighter"

Nivea Deo, "Stresstest"

Volkswagen, "Mask"

Suddenly a masked guy enters in a convenience store, is he gonna rob the store, shot by the owner, only passing by, or about to discover his true love?

Dell, "Meet Thomas: Creator of an Alternate Universe"

Toyota Tundra AWD, "Music"

Itau Cafe, "Nap"

HeartKids, "Open heart"

Marketing Picks of the Day

Campaign of the Day: Dell, "Meet Thomas,Creator of an Alternate Universe".

Classification: Creativity: 4,6; Call to action: 4,4; Empathy for the Brand: 4,5 Total: 4,5

Print & Outdoor pick: HeartKids: Open heart

Article of the Day:

Marketing Picks of the Day

Campaign of the Day: Volkswagen, "Mask"

Classification: Creativity: 4,5; Call to action: 4; Empathy for the Brand: 4,5 Total: 4,3

Print & Outdoor pick: Itau Cafe, "Nap" : You Nap you Lose

Article of the Day:

Brand Building And Fear by Brad VanAuken The Blake Project (click to read)

Marketing Picks of the day

Campaign of the Day: NIVEA Deo: Stresstest

Classification: Creativity: 4,7; Call to action: 4,6; Empathy for the Brand: 4,6 Total: 4,6

Print & Outdoor pick: Toyota Tundra AWD Music

Article of the Day:

Five Things Top Sales Leaders Do Differently -- and What You Can Learn From Them (click to read the full article)

Beercade - The Last Fighter

Classification: Creativity: 4,7; Call to action: 4,6; Empathy for the Brand: 4,6 Total: 4,6

9 marketing strategies you must stop using now

article written by Kent Lewis for imediaconnection

Relying heavily on QR codes

Keyword-based search engine optimization

Creating content for content's sake

Untargeted retargeting

Avoiding landing page testing

Ignoring personalization and behavioral targeting

Underestimating the power of video (and audio) marketing

Gaming reviews and buying followers

Making decisions based on the wrong social metrics

Obsolete digital marketing strategies 2010-2011

Advertising campaigns of the week

Ram Trucks, "Farmer"

Qualcomm, "A Dragon Is Coming"

Google&Disney, "Find Your Way to OZ"

Herbaria, "Fears"

Adobe, "Animals"

Short film directed by Guy Ritchie starring David Beckham - H&M Spring 2013

Viva Vena 'Fashion Film'

Find Your Way to OZ