Branding is a funny thing. Those who are not branders automatically start thinking about the visual representation of the company, like logos, typography, and color palette. It shouldn’t be a surprise to any professional that those are not really your brand, but symbols of your brand. Instead, your brand is a memory device. One that sticks in our brains and makes for easier recall. Once you recognize on the shelves when scrolling on social or during a time of need. But truly, your brand is so much more than your logo. It’s the experience your customers have when exposed […]

In 2018, for a presentation, this infographic was developed to show every life has its twists and turns. Karen Loomis is no different. This infographic covers Karen's adult life which spans four decades and includes major life movements such as marriage, divorce, childbirth, education, and career. Not exactly the straight path we think it will be when we are young dreamers.