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	<title>News « Norco Bikes</title>
	
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		<title>The Cons of Being Pro: The Inner Worlds of Professional Athletes</title>
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		<pubDate>Wed, 16 May 2012 15:00:35 +0000</pubDate>
		<dc:creator>norco</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[athlete]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[pro]]></category>
		<category><![CDATA[Ryan Leech]]></category>
		<category><![CDATA[stress]]></category>
		<category><![CDATA[trials]]></category>

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		<description><![CDATA[I’m a professional mountain biker, my prowess on a bike resulted in a fifteen year career with earnings of close to two million and an unlimited supply of the finest bicycle equipment available. I performed thousands of stunt shows in &#8230; <a href="http://www.norco.com/news/7165/the-cons-of-being-pro-the-inner-worlds-of-professional-athletes/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>I’m a professional mountain biker, my prowess on a bike resulted in a fifteen year career with earnings of close to two million and an unlimited supply of the finest bicycle equipment available. I performed thousands of stunt shows in front of millions all over the world, was featured in dozens of mountain bike films and media, a Cirque du Soliel show, and television commercials.</p>
<p><iframe src="http://www.youtube.com/embed/cI6QcCAWZTE" frameborder="0" width="420" height="315"></iframe></p>
<p>As a nicely packaged example of what our culture strives for, <em>measurable results,</em> I was celebrated and praised. This starlight was disorienting, my inner-sense of identity became elusive, leaving me in autopilot-mode—a muddled inner-experience juxtaposed by my smiling public-image.</p>
<p>In this article I want to expose and explore the rarely spoken about or even acknowledged interior worlds of pro-athletes.</p>
<p>In my attempt to more deeply understand the ‘pro’ lifestyle, I, equipped with heart-open curiosity, interviewed some 20 plus Professional and Olympic athletes–my perspective expanded almost as much as my compassion.</p>
<p>Though each athlete’s life circumstance is unique according to age and career-phase, the same themes of struggle emerged over and over.  I want to take you through these themes, bring you into some of the complexities and challenge, and then conclude with a vision that will entice athletes, trainers, media, and spectators to value the inner-world experience as a key factor for assessing athletic success.</p>
<p><strong>Escapism</strong></p>
<p><img class="aligncenter" src="http://beamsandstruts.com/images/stories/2012/Q1/Chela/escape.jpg" alt="escape" width="380" /></p>
<p>Sport can provide much needed solace and therapy from the strains of life. However, when used to avoid challenging “life-stuff”, it can become a form of escape. Athletes, like everyone I know, have many unaddressed issues; sport makes them go away temporarily, but if left unaddressed, over time they will make themselves known through distracting thoughts, tight and retracted bodies, and clouded judgment. This follows us into sport compromising our performance and enjoyment.</p>
<p>My riding regime was steady practice, smart diet, and plenty of sleep. When reality presented a hard challenge that I didn’t accept, I become more rigorous about my regime, it was the only way to escape the discomfort &#8211; I convinced myself that riding was more important, a convenient excuse. My escapes remained mild however compared to many I interviewed who resorted to alcoholism and drugs.</p>
<p>The escaped issues that yearn attention will continue to call even during a game or performance, so the typical sport psychology band-aid solution is to utilize mental techniques to trick our minds back into focus and away from what really matters. Yes, winning that title may not be what really matters; in fact, a title may further separate an athlete from the truth inside.</p>
<p><strong>Image</strong></p>
<p>As my reputation grew, a tension grew between my passion for riding and that which I felt my reputation required of me. Eventually the reputation won and I desperately protected it; a ‘casual fun ride’ now felt like a test I had to pass in order to maintain my reputation, that reputation was who I knew myself to be, so the stakes were high.</p>
<p>Without a steady cultivation of their true self, it is no surprise that athletes begin to believe more in the image created by fans, sponsors, and media. Athletes routinely miss the joys of their sport and the life it affords during their “dream years” because they are so busy trying to sustain their public persona. When the attention stops, the lost soul becomes painfully present and not even memories of Olympic Gold can remedy this reality.</p>
<p><strong>Power</strong></p>
<p><img class="aligncenter" src="http://beamsandstruts.com/images/stories/2012/Q1/Chela/monkey.jpg" alt="monkey" width="370" /></p>
<p>If power is defined as having control over the direction of one’s life, then my sense of power decreased the more my reputation grew. People admired me for doing what I love for work, this felt good to hear, so I wanted to reinforce this perception, which made me respond by consulting their expectations rather than my own inner wisdom.</p>
<p>As my body began complaining about the long-term damage from high impact bike tricks I began to feel trapped: all I had to offer the world were my tricks, but they brought me pain so I didn’t want to perform any longer. I felt more like a monkey than human being–<em>jump Ryan, jump!</em> However, psyching myself up to do something that deep down I knew was a bad idea was easier than facing the demise of “Ryan Leech the Pro Rider”–I didn’t know who “just Ryan Leech” was, as far as I was concerned he was a nobody and I didn’t want to go there.</p>
<p><strong>Dependence</strong></p>
<p>Whereas escapism is using sport to <em>avoid</em> a certain feeling, dependence is using sport to <em>seek</em> a certain feeling.</p>
<p>As a pro, I had very quick access to that incredible high of being in the zone or in flow–all worries, fears, and judgments dropped and I felt as if I <em>was</em> the moment&#8211;bike, body, environment all became one with no separation, riding became easy even on the most difficult terrain. This high often stayed between riding sessions due to the constant movement of the “rock-star” life of travelling, partying, dining, and being catered to. One Olympian told me, “Nothing in my life will ever top the experience as a competitive athlete”.</p>
<p>I began expecting these standards. When I didn’t get in the zone, I became frustrated, when my every need wasn’t catered too I got mad, when someone else received attention instead of me I felt jealous and lonely.</p>
<p>Dependence can be bred from counting on old experiences to re-occur or from desired or imagined futures to arrive, both of which zaps the athlete out of the current moment which is the only place the “high” can be found. So the desperation with which athletes begin seeking these experiences is proportional to the elusiveness of them, this is often the beginning of a downward spiral preventing them from delivering the performance results necessary for the rock star lifestyle to continue-fueling their desperation.</p>
<p>As I unconsciously became dependent on this stimulus the ‘regular’ world became very humdrum.</p>
<p><strong>Expectations</strong></p>
<p><img class="aligncenter" src="http://beamsandstruts.com/images/stories/2012/Q1/Chela/8.athletepsychograph_0001.jpg" alt="graph" width="380" /></p>
<p>Due to the long-term narrow but intense focus it takes to excel in sports from a young age, athletes, when successful, are considered role models. This status isn’t just reserved for their sporting precociousness however, but often and quite suddenly for their entire approach to life.</p>
<p>I bought into this assumption that sporting success equals life success. Why not? I was getting a ton of praise and appreciation and was succeeding in realms that are culturally put on a pedestal. I thought I had life figured out! So when interpersonal issues arose that I couldn’t solve despite my reputation and status, I got frustrated and confused. It was only until I began understanding the various developmental categories that humans develop through that I could begin making sense of things and take responsibility. The image below is a guess at what my psychograph might have looked like in my prime years as a pro.</p>
<p>Development in certain lines can get postponed during the years of intense training that it takes to become a professional; and just like athleticism, these lower capacities require time to develop and become necessary to handle the demands of stardom in an elegant way.</p>
<p>Professional athletes also bump up against this lack of development during retirement, often expecting that any new endeavors will match the success of their sporting life. For me it was a slap in the face when people didn’t line up to take my yoga class and when clients didn’t knock on my door to be coached.</p>
<p>I realized I had a very low ability to take on another person’s perspective, it was difficult for me to understand my emotions let alone those of others, and I felt vulnerable with other people interpersonally when the conversation didn’t revolve around the bike industry or my success. Development in these lines takes practice, just like in sports, it can’t be gained by just reading a book.</p>
<p><strong>Risk Addiction</strong><br />
A nice side effect, whether conscious or not, of an athlete exposing themselves to dangerous situations is the silencing of relentless and often cruel internal dialogues. The risk also creates fear, and when conquered, there is a high. Similar to addictive drugs, this risk/fear process releases a flood of dopamine into the brain and diverts blood away from the brain compromising our judgement.</p>
<p><img class="aligncenter" src="http://beamsandstruts.com/images/stories/2012/Q1/Chela/thought1.jpg" alt="thought" width="380" /></p>
<p>I repetitively put myself in risky situations knowing it was a bad idea but couldn’t say no. When I pulled off a line against all odds the high stayed with me for hours and could be relived by thinking about it. To get the next dopamine and endorphin rush I had to increase the dose of danger; this resulted in some incredible video segments receiving peer praise and attention. This human-to-human validation perpetuated my risky actions because I craved the attention.</p>
<p>Adrenaline junkies <em>will</em> burnout or become seriously injured, the number of friends I have in wheelchairs is unacceptable. Most of my friends, myself included, are already paying the physical price at a young age, but we’re lucky, you see, athletes are dying. These aren’t freak accidents. Peer praise and validation feels like love and humans will do anything to receive it; the tragic thing I’ve discovered is that when the tricks stop, so does this so-called love.</p>
<p><strong>Spectator Influence</strong><br />
Have you ever felt strong pressure from friends to do something such that you couldn’t say no?  For pro athletes, multiply this performance pressure by the number of fans watching and you can begin to get a picture of the power of spectator influence.</p>
<p><img class="aligncenter" src="http://beamsandstruts.com/images/stories/2012/Q1/Chela/doit.jpg" alt="doit" width="380" /></p>
<p>Watching a high-performance athlete can free us from our own mental pre-occupations and put us momentarily into the athlete’s inner experience of focus and poise. Spectators can vicariously become addicted to this thrill thus the thrill-hit becomes more important than the athlete’s well being.</p>
<p>I am often a guest rider with cycling groups when visiting a new town. When we are out riding the faces in those groups are lit up with excitement and anticipation of the magic they are about to witness from me. Before a performance I will often receive emails from excited fans saying they can’t wait to see me. I feel the pressure of this excitement and anticipation; then I appear in front of the audience and before I even do anything they are cheering enthusiastically based on my reputation and the pressure builds again. Now this can be a wonderful experience, however, many athletes are compelled to do things they’d rather not; <a href="http://en.wikipedia.org/wiki/Enforcer_%28ice_hockey%29">NHL enforcers come to mind </a>- they’re paid to start fights because they’re good at it, not because they want to. The inner turmoil this creates can be unbearable and lead to suicide as we saw three times in 2011.</p>
<p>A breathtaking discovery I have tuned into through my career is the alignment of audience enthusiasm with my authentic desires as an athlete. The audience feeds me such that I have access to a level of skill, precision, and focus that I know is possible but can’t manage to access on my own. The perquisite is that I have dreamt of these performances and practiced accordingly; then when the audience energy hits, it cycles through me, I feel unbound and without limit and am left shocked at what I have accomplished and feeling deeply nourished. This process I believe is a co-creation, and thus the results <em>don’t belong solely to the athlete</em>. Athletes can become very egocentric when claiming full credit for their performance, and thus vulnerable to audience pressures when they’re not tuned into their true athletic desires.</p>
<p><strong>Vision</strong></p>
<p><img class="aligncenter" src="http://beamsandstruts.com/images/stories/2012/Q1/Chela/forest.jpg" alt="forest" width="360" /></p>
<p>There is no doubt that the lifestyle of a professional athlete brings rich rewards and unique experiences, I wouldn&#8217;t trade mine for anything. But as you’ve seen, there is an equal and opposite potential for struggle. For athletes to explore ego-shattering vulnerabilities takes courage and support, but the rewards from doing so can be life saving.</p>
<p>I realize now that whenever I overrode my inner-wisdom in a way that caused me pain, mentally or physically, I was sentencing the next generation to do the same. For the healthy evolution of sport, pros need to transmit not only their physical skills, but also their honest inner experiences; this will empower the athletes and require coaches, fans, and sponsors to respond from a similar level of depth and responsibility.</p>
<p>Athlete introspection and contemplation is desperately needed to navigate the superficial result driven orientation in sports today. Though many coaches and trainers consider this risky as it may lead athletes to quit, for others it will do the opposite, it will allow them to find greater meaning and thus direct the passion-within to drastically improve the results. Coach Phil Jackson (NBA Lakers) uses introspection and meditation with his teams and his career results show he’s on to something.<br />
Another bonus about introspection is that athletes who know themselves beyond their public persona will be precise in their retirement decisions and coaches will no longer find themselves stuck dealing with washed-up pros who have no where else to go.</p>
<p>Emotional intelligence takes practice, athletes who can routinely witness their emotions such as fear or anger, and do so with trust, accuracy and honor will prevent the emotions from hijacking their performance. This ability requires athletes to address the seemingly unrelated messy and uncomfortable aspects of their life. This will not only optimize their athletic ability and enjoyment, but allow them to be better role models for their fans and better representatives for their country.</p>
<p><img class="aligncenter" src="http://beamsandstruts.com/images/stories/2012/Q1/Chela/globe.jpg" alt="globe" width="360" /></p>
<p>Athletes need to better understand the influence from spectators so they can untangle their own sense of self from their performance results. As an audience we can help too &#8211; our cheers, praise, and facebook ‘likes’ are votes, as we begin to develop our ability to step into the extended reality of another we will sense whether an athlete is performing inline with their purpose or is seeking validation in harmful ways.</p>
<p>Many people take up sport because they intuit that it offers something unique. The realization of this uniqueness is often hijacked by a blind and habituated striving for results and thus missed forever when athletes quit from burnout, injury, disappointment, or boredom.</p>
<p>This uniqueness is the feeling sensation and experience of the body and mind being in harmony while deeply embedded in the present moment. When it is experienced by chance it is described as “The Zone” or “Flow”, but when the whole human being is nurtured and grows in all her glorious dimensions, <em>it can be entered into by choice</em> and what a brilliantly sacred choice to have the capacity and freedom to make. Professional athletes who awaken to this rare potential have the influential power to gift this new way of engaging and being to the masses.</p>
<p>Edited by: <a href="http://www.beamsandstruts.com/index.php?option=com_k2&amp;view=itemlist&amp;task=user&amp;id=79&amp;Itemid=62">Chela Davison</a>, <a href="http://www.beamsandstruts.com/index.php?option=com_k2&amp;view=itemlist&amp;task=user&amp;id=67&amp;Itemid=62">Andrew Baxter</a> and <a href="http://www.beamsandstruts.com/index.php?option=com_k2&amp;view=itemlist&amp;task=user&amp;id=69&amp;Itemid=62">Bergen Vermette</a></p>
</div>
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		<title>Darcy is a Cover Girl Once Again</title>
		<link>http://feedproxy.google.com/~r/NorcoBikesNews/~3/otSQsaQSOk0/</link>
		<comments>http://www.norco.com/news/7154/darcy-is-a-cover-girl-once-again/#comments</comments>
		<pubDate>Tue, 15 May 2012 17:00:23 +0000</pubDate>
		<dc:creator>norco</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.norco.com/news/?p=7154</guid>
		<description><![CDATA[Every year I go to Åre, Sweden to participate in the Scandinavian Photo Challenge and coach at the Åre Bike Festival, and it&#8217;s always the highlight of my season. Each year I&#8217;m welcomed into the most enthusiastic cycling community I&#8217;ve &#8230; <a href="http://www.norco.com/news/7154/darcy-is-a-cover-girl-once-again/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><center><a href="http://www.norco.com/news/wp-content/uploads/2012/05/darcy.jpg"><img src="http://www.norco.com/news/wp-content/uploads/2012/05/darcy-424x600.jpg" alt="" title="darcy" width="424" height="600" class="aligncenter size-large wp-image-7155" /></a></center></p>
<p>Every year I go to Åre, Sweden to participate in the Scandinavian Photo Challenge and coach at the Åre Bike Festival, and it&#8217;s always the highlight of my season. Each year I&#8217;m welcomed into the most enthusiastic cycling community I&#8217;ve ever encountered, by, in my estimation, the friendliest people in the world! The ski village of Åre lives and breathes the outdoors and their excitement to be out riding bikes is contagious. I landed this cover of one of Sweden&#8217;s bike magazines, Pedal, with this shot taken at the festival last year by my friend Mattias Fredrikksson. Can&#8217;t wait to get back there and ride again soon!</p>
<p>Darcy</p>
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		<title>The Aurum in Spring Thaw</title>
		<link>http://feedproxy.google.com/~r/NorcoBikesNews/~3/ieSEaVcBIt8/</link>
		<comments>http://www.norco.com/news/7146/isak-ripping-the-norwegian-spring-thaw/#comments</comments>
		<pubDate>Tue, 15 May 2012 15:00:27 +0000</pubDate>
		<dc:creator>norco</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[aurum]]></category>

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		<description><![CDATA[on pinkbike.com Photo: Jonas Thoresen original post from pinkbike.com]]></description>
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<p><object width="500" height="281" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.pinkbike.com/v/256310/l/" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><embed width="500" height="281" type="application/x-shockwave-flash" src="http://www.pinkbike.com/v/256310/l/" allowFullScreen="true" allowScriptAccess="always" allowfullscreen="true" allowscriptaccess="always" /></object></p>
<p>on <a href="http://www.pinkbike.com">pinkbike.com</a></p>
<p>Photo: Jonas Thoresen<br />
original post from <a href="http://damageincmtb.pinkbike.com/blog/Damage-Inc-Knut-Lks.html">pinkbike.com</a></p>
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		<title>A Weekend of Cycling in Vancouver – Vanfondo and John Henry Days</title>
		<link>http://feedproxy.google.com/~r/NorcoBikesNews/~3/O-mL2oksqpo/</link>
		<comments>http://www.norco.com/news/7159/a-weekend-of-cycling-in-vancouver-vanfondo-and-john-henry-days/#comments</comments>
		<pubDate>Mon, 14 May 2012 22:21:01 +0000</pubDate>
		<dc:creator>norco</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[john henry days]]></category>
		<category><![CDATA[mike hopkins]]></category>
		<category><![CDATA[Norco]]></category>
		<category><![CDATA[sam dueck]]></category>
		<category><![CDATA[van fondo]]></category>
		<category><![CDATA[vancouver]]></category>
		<category><![CDATA[video]]></category>

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		<description><![CDATA[Two big events took place this past weekend in Norco&#8217;s own backyard of Vancouver BC. The VanFondo event put on by Comor Sports attracted more than 1000 riders to the streets raising money for Canuck Place Children’s Hospice. In addition &#8230; <a href="http://www.norco.com/news/7159/a-weekend-of-cycling-in-vancouver-vanfondo-and-john-henry-days/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.norco.com/news/wp-content/uploads/2012/05/weekendevents.jpg"><img src="http://www.norco.com/news/wp-content/uploads/2012/05/weekendevents-600x390.jpg" alt="" title="weekendevents" width="600" height="390" class="aligncenter size-large wp-image-7160" /></a></p>
<p>Two big events took place this past weekend in Norco&#8217;s own backyard of Vancouver BC. The <a href="http://www.vanfondo.com">VanFondo</a> event put on by <a href="http://comorsports.com/">Comor Sports</a> attracted more than 1000 riders to the streets raising money for <a href="http://www.canuckplace.org/">Canuck Place Children’s Hospice</a>. In addition to road riders enjoying the sun, the Camp of Champions Air bag was on site offering a spectacle for all spectators.</p>
<p>The second event was the <a href="http://www.johnhenrybikes.com/">John Henry Bikes&#8217;</a> Jump Jam. Some of BC&#8217;s best riders were at the event including Norco&#8217;s Sam Dueck and Mike Hopkins. Streaming the competition live, this was another great event put on by the crew at John Henry Bikes.</p>
<p>Have a watch through this short video of the riding action!</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/iVi9RBt8APk" frameborder="0" allowfullscreen></iframe></p>
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		<title>Darcy’s Early Season Update</title>
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		<comments>http://www.norco.com/news/7138/darcys-early-season-update/#comments</comments>
		<pubDate>Mon, 14 May 2012 15:30:47 +0000</pubDate>
		<dc:creator>norco</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Women's]]></category>
		<category><![CDATA[darcy turenne]]></category>

		<guid isPermaLink="false">http://www.norco.com/news/?p=7138</guid>
		<description><![CDATA[After a fun trip and some good riding in California at the Sea Otter Classic, it sure feels good to be back on the Canadian coast. Photographer Dan Barham and I decided to drive down to Cali, why we&#8217;re still &#8230; <a href="http://www.norco.com/news/7138/darcys-early-season-update/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.norco.com/news/wp-content/uploads/2012/05/Screen-shot-2012-04-29-at-4.58.27-PM.png"><img class="aligncenter size-large wp-image-7139" title="Screen shot 2012-04-29 at 4.58.27 PM" src="http://www.norco.com/news/wp-content/uploads/2012/05/Screen-shot-2012-04-29-at-4.58.27-PM-600x600.png" alt="" width="600" height="600" /></a>After a fun trip and some good riding in California at the Sea Otter Classic, it sure feels good to be back on the Canadian coast. Photographer Dan Barham and I decided to drive down to Cali, why we&#8217;re still not sure, and after a 2-day car ride home we both dying to get back onto our home trails.</p>
<p>Squamish trails are in their prime right now (if you don&#8217;t mind getting a little bit muddy) and I&#8217;ve been taking advantage of my relatively mellow spring to hit them up on my Sight Forma and Vixa. The other weekend, as a last minute surprise I was able to sneak in a ride with my first ever, and still favorite, riding partner from growing up on the island. We sang the same songs as we did in grade 10 and probably scared off all wildlife in doing so, but riding with old friends is by far the most fun a person can have on a bike. Especially when your old friends rip!</p>
<p>Speaking of old friends, I got to shoot with photographer Nicolas Teichrob for the Dakine 2013 bike clothing line the other day and he, like always, killed it. Was great to be out getting good shots in the middle of a rainstorm and not even caring about the massive wall of water that was threatening to dampen our day.</p>
<p>Plans for the rest of the month include bikes, bikes, and more bikes. See you out there!</p>
<p>Darcy</p>
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		<title>Nacsworld.com Norco Team Springbank Crit Recap</title>
		<link>http://feedproxy.google.com/~r/NorcoBikesNews/~3/RWwfYbkIjEw/</link>
		<comments>http://www.norco.com/news/7127/nacsworld-com-norco-team-springbank-crit-recap/#comments</comments>
		<pubDate>Fri, 11 May 2012 16:46:38 +0000</pubDate>
		<dc:creator>norco</dc:creator>
				<category><![CDATA[2012 Norco Bikes]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Kids']]></category>
		<category><![CDATA[Racing/Adventure]]></category>
		<category><![CDATA[Road]]></category>
		<category><![CDATA[CRR]]></category>
		<category><![CDATA[nacsworld.com]]></category>
		<category><![CDATA[Norco]]></category>
		<category><![CDATA[race]]></category>
		<category><![CDATA[road]]></category>
		<category><![CDATA[springbank]]></category>

		<guid isPermaLink="false">http://www.norco.com/news/?p=7127</guid>
		<description><![CDATA[The Nacsworld.com Norco team is a group of road racers from the Toronto area. Focussing on the men&#8217;s Masters 35+ catagory, the team follows the Ontario race circuit on their 2012 Norco CRRs. Here is a recap of their latest &#8230; <a href="http://www.norco.com/news/7127/nacsworld-com-norco-team-springbank-crit-recap/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The Nacsworld.com Norco team is a group of road racers from the Toronto area. Focussing on the men&#8217;s Masters 35+ catagory, the team follows the Ontario race circuit on their 2012 Norco CRRs. Here is a recap of their latest race, the annual Springbank criterium in London Ontario.</p>
<p>If you would like to keep up to date with the teams race season check out their <a href="http://www.facebook.com/pages/Nacsworldcom-Norco/249437411799580" target="_blank">facebook page.</a></p>
<p><a href="http://www.norco.com/news/wp-content/uploads/2012/05/nacsworld2.jpg"><img class="aligncenter size-large wp-image-7129" title="nacsworld2" src="http://www.norco.com/news/wp-content/uploads/2012/05/nacsworld2-600x399.jpg" alt="" width="600" height="399" /></a></p>
<p>This weekends race was the annual Springbank criteriums in London. This race has been running continuously for around 40 years and is organized by the cycling club, the London Centenial Wheelers. This year the Master 1 racers were combined with the young elite &#8216;senior&#8217; level 1 and level 2 racers. The race was 34 laps of a 2KM circuit. The circuit is a fast loop with a flat fairly wide run to the finish which comes after an always slightly tricky chicane which often catches out many riders when they &#8216;run out&#8217; of road and get &#8216;squeezed&#8217; off to the side. Good thing that there was very good weather this year, as those fast corners can be slippery when wet. (And who wants to race in bad weather?).</p>
<p><a href="http://www.norco.com/news/wp-content/uploads/2012/05/nacsworld.jpg"><img class="aligncenter size-large wp-image-7130" title="nacsworld" src="http://www.norco.com/news/wp-content/uploads/2012/05/nacsworld-600x401.jpg" alt="" width="600" height="401" /></a><br />
The pace was high as ever, and the first major breakaway group of the day gained a good half of a minute advantage by the half way mark of the race. This group contained multiple race winner Jeff Schiller of London and Peter Morse of Toronto, but with some strong pulling at the front of the main Peloton by several riders from teams that weren&#8217;t represented including our team members Adrian Jackson, Justin Rogers and Mike Steed this group was brought back to the fold. Immediately that this group was brought back some more attacks came with groups moving ahead. Steve McKee and Lawrence were active in these groups but all the racers came back together. As the race was drawing to a close with only 3 laps remaining Lawrence Akot got himself into a fantastic move with a select group moving ahead by about 10 seconds. They, unfortunately were brought back into the peloton with only one lap remaining and the stage was set for &#8216;last lap mayhem&#8217;. There was lots of bumping and desperate struggles for good positions during the last lap with riders trying to not be right at the front so that they have the burden of being first into the wind and giving others shelter but also not too far back that it would be difficult to move up on the narrow roads that are only around 10 feet wide. Also, everyone was super alert to being &#8216;swarmed&#8217; as in this situation it&#8217;s so easy to be in a great position one moment and the next, you&#8217;re trapped as large groups pass on one side and hem you in. Luckily two of the team managed to stay in fairly good positions coming into the finish. Kevin Davis was desperately trying to follow Jeff Schiller and was hoping that his team mates would be keeping the pace very high to discourage late attacks. As Schiller seemed to drift back too far with about 300 Metres remaining, Davis passed him to move up in the group as he was starting to get trapped. He had to fight to untangle from a few riders as the final sprint for the finish line started with about 200 Metres remaining and some other riders managed to get the &#8216;jump&#8217; on him. He found clear road and started his sprint at around the same time as Schiller, who appeared at his side with about 150 Metres remaining. Schiller has an incredible acceleration which has won him many races in the past including the prestigious &#8216;Queens Park Grand Prix&#8217;. He used this acceleration to good effect and quickly gained a 3 Metre advantage on everyone else. At 50 Meters remaining Davis had also got up to his full speed using the top gear ratio on his Norco, and was ahead of the rest of the field trying to catch Schiller. Too late and Schiller got to the line first with Davis second over the line and finishing first M1 rider. Steve McKee was just behind 9th over the line and 7th M1.</p>
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		<title>Mike Hopkins’ Monster of an Aurum – Video</title>
		<link>http://feedproxy.google.com/~r/NorcoBikesNews/~3/YAmg8v_hjw4/</link>
		<comments>http://www.norco.com/news/7066/7066/#comments</comments>
		<pubDate>Thu, 10 May 2012 15:30:05 +0000</pubDate>
		<dc:creator>norco</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[aurum]]></category>
		<category><![CDATA[kelowna]]></category>
		<category><![CDATA[mike hopkins]]></category>
		<category><![CDATA[Norco]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.norco.com/news/?p=7066</guid>
		<description><![CDATA[Mike Hopkins is new to the Norco Team for 2012 and he has some big plans for the coming months. Those plans are centralized around him and his bike so let&#8217;s have a closer look at the steed that Mike &#8230; <a href="http://www.norco.com/news/7066/7066/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.norco.com/news/wp-content/uploads/2012/05/MikeH_01.jpg"><img class="aligncenter size-large wp-image-7070" title="MikeH_01" src="http://www.norco.com/news/wp-content/uploads/2012/05/MikeH_01-600x375.jpg" alt="" width="600" height="375" /></a>Mike Hopkins is new to the Norco Team for 2012 and he has some big plans for the coming months. Those plans are centralized around him and his bike so let&#8217;s have a closer look at the steed that Mike will take around the world in his 2012 travels.</p>
<p><a href="http://www.norco.com/news/wp-content/uploads/2012/05/MikeH_02.jpg"><img class="aligncenter size-large wp-image-7071" title="MikeH_02" src="http://www.norco.com/news/wp-content/uploads/2012/05/MikeH_02-600x400.jpg" alt="" width="600" height="400" /></a>The Aurum is the weapon of choice for the majority of Mike&#8217;s endeavors and this particular frame is a Monster Energy green, 2013 frame. Through trips, events and filming, this will take Mike from top to bottom all season long.</p>
<p><a href="http://www.norco.com/news/wp-content/uploads/2012/05/MikeH_03.jpg"><img class="size-large wp-image-7072 alignleft" title="MikeH_03" src="http://www.norco.com/news/wp-content/uploads/2012/05/MikeH_03-278x600.jpg" alt="" width="278" height="600" /></a><a href="http://www.norco.com/news/wp-content/uploads/2012/05/MikeH_05.jpg"><img class="size-large wp-image-7074 alignleft" title="MikeH_05" src="http://www.norco.com/news/wp-content/uploads/2012/05/MikeH_05-285x600.jpg" alt="" width="285" height="600" /></a></p>
<p>Mike Hopkins is also one of the first riders in the world to be riding the 2013 Shimano Saint product. Lighter, stronger, stiffer and even better looking than before the new Saint kit looks sharp! The only thing faster than the shifting here is the stopping power of the Saint brakes.</p>
<p><a href="http://www.norco.com/news/wp-content/uploads/2012/05/MikeH_04.jpg"><img class="aligncenter size-large wp-image-7073" title="MikeH_04" src="http://www.norco.com/news/wp-content/uploads/2012/05/MikeH_04-450x600.jpg" alt="" width="450" height="600" /></a>Up front the cockpit is made up of Gravity-Light gear. Stiff and strong, the 800mm wide bars and direct mount stem keep the bike pointing in the right direction. </p>
<p><a href="http://www.norco.com/news/wp-content/uploads/2012/05/MikeH_061.jpg"><img class="aligncenter size-full wp-image-7089" title="MikeH_06" src="http://www.norco.com/news/wp-content/uploads/2012/05/MikeH_061.jpg" alt="" width="600" /></a>For Suspension, Mike is riding the buttery Smooth Marzocchi 888 and Roco WC. Titanium equipped, this makes for a plush, smooth and incredibly light build.</p>
<p><a href="http://www.norco.com/news/wp-content/uploads/2012/05/MikeH_09.jpg"><img class="aligncenter size-large wp-image-7077" title="MikeH_09" src="http://www.norco.com/news/wp-content/uploads/2012/05/MikeH_09-400x600.jpg" alt="photo by liam mullany" width="400" height="600" /></a> Photo by Liam Mullany</p>
<p>Have a watch of this video walking us through the build and some early shredding in Kelowna BC. Follow Mike&#8217;s adventures on his newly launched website <a href="http://mike-hopkins.com/">mike-hopkins.com</a> Thanks to <a href="http://freshair.ca">Fresh Air</a> for their assistance in building the bike.</p>
<p><iframe src="http://player.vimeo.com/video/40536890" frameborder="0" width="600" height="337"></iframe><br />
Video produced by Liam Mullany</p>
<img src="http://feeds.feedburner.com/~r/NorcoBikesNews/~4/YAmg8v_hjw4" height="1" width="1"/>]]></content:encoded>
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		<title>Mike Hopkins’ Website Is Now Live!</title>
		<link>http://feedproxy.google.com/~r/NorcoBikesNews/~3/NN3XBlwI9WM/</link>
		<comments>http://www.norco.com/news/7110/mike-hopkins-website-is-now-live/#comments</comments>
		<pubDate>Wed, 09 May 2012 17:49:04 +0000</pubDate>
		<dc:creator>norco</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[mike hopkins]]></category>

		<guid isPermaLink="false">http://www.norco.com/news/?p=7110</guid>
		<description><![CDATA[Norco rider Mike Hopkins has just published his new website. Follow his blog, photos, videos and shinanigans at mike-hopkins.com If that isn&#8217;t up to date enough for you, Mike is also on Facebook and Twitter.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.norco.com/news/wp-content/uploads/2012/05/mikeh.jpg"><img class="aligncenter size-full wp-image-7111" title="mikeh" src="http://www.norco.com/news/wp-content/uploads/2012/05/mikeh.jpg" alt="" width="600" /></a></p>
<p>Norco rider Mike Hopkins has just published his new website. Follow his blog, photos, videos and shinanigans at<a href="http://mike-hopkins.com/"> mike-hopkins.com</a></p>
<p>If that isn&#8217;t up to date enough for you, Mike is also on <a href="http://www.facebook.com/pages/Mike-Hopkins/145152002217221">Facebook </a>and <a href="http://twitter.com/MikeJHopkins">Twitter</a>. </p>
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		<title>John Henry Days Jump Jam – Live Video This Saturday!!!</title>
		<link>http://feedproxy.google.com/~r/NorcoBikesNews/~3/aSyNa53rgGQ/</link>
		<comments>http://www.norco.com/news/7091/john-henry-days-jump-jam-live-video-this-saturday/#comments</comments>
		<pubDate>Wed, 09 May 2012 16:34:48 +0000</pubDate>
		<dc:creator>norco</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[john henry days]]></category>
		<category><![CDATA[jump jam]]></category>
		<category><![CDATA[mike hopkins]]></category>
		<category><![CDATA[sam dueck]]></category>

		<guid isPermaLink="false">http://www.norco.com/news/?p=7091</guid>
		<description><![CDATA[John Henry Days is Back for 2012 and Bigger than ever. Norco&#8217;s Sam Dueck and Mike Hopkins will be out and riding at the Jump Jam on Saturday while The Camp of Champions is bringing in an air bag for &#8230; <a href="http://www.norco.com/news/7091/john-henry-days-jump-jam-live-video-this-saturday/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.norco.com/news/wp-content/uploads/2011/05/JHenryDays-088.jpg" alt="" width="600" /></p>
<p>John Henry Days is Back for 2012 and Bigger than ever. Norco&#8217;s Sam Dueck and Mike Hopkins will be out and riding at the Jump Jam on Saturday while The Camp of Champions is bringing in an air bag for anyone and everyone on Sunday. The best news though, even if you are nowhere near the event you can watch the jump jam live on the <a href="http://facebook.com/norcobicycles">Norco Facebook Page</a> or right here! </p>
<p><iframe width="640" height="385" src="http://cdn.livestream.com/embed/jhjumpjam?layout=4&#038;color=0xe7e7e7&#038;autoPlay=false&#038;mute=false&#038;iconColorOver=0x888888&#038;iconColor=0x777777&#038;allowchat=true&#038;height=385&#038;width=640" style="border:0;outline:0" frameborder="0" scrolling="no"></iframe>
<div style="font-size:11px;padding-top:10px;text-align:center;width:640px">Watch <a href=http://www.livestream.com/?utm_source=lsplayer&amp;utm_medium=embed&amp;utm_campaign=footerlinks title=live streaming video>live streaming video</a> from <a href=http://www.livestream.com/jhjumpjam?utm_source=lsplayer&amp;utm_medium=embed&amp;utm_campaign=footerlinks title=Watch jhjumpjam at livestream.com>jhjumpjam</a> at livestream.com</div>
<p>Not sure if you want to watch live? check out this list of riders that will be in attendance!</p>
<p><a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=OGv4fuhsC6DeHHlVPX2FgQ" target="_blank">Anthony Messere</a><br />
<a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=OGv4fuhsC6DeHHlVPX2FgQ" target="_blank">Geoff Gulevitch</a><br />
<a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=HN9cTG4oxACkDmrWYUAPqg" target="_blank">Nick Meyer</a><br />
<a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=GK260ftky3R0vCf3hFKQ9A" target="_blank">Ryan Meyer</a><br />
<a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=AGnIWdslw_wromQUW.2EPQ" target="_blank">Casey Groves</a><br />
<a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=8ghMPHTOOaFgYXIMnFSL_w" target="_blank">Scott Wink Grant</a><br />
<a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=482WYqi7Bdy.WMkjcVf9DA" target="_blank">Jordie Lunn</a><br />
<a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=7HglSfngTjxeHx21WfVIpA" target="_blank">Nick Tingren</a><br />
<strong><a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=qGUniZdOrIhATO4wE0NmcA" target="_blank">Sam Dueck</a><br />
<a href="https://twitter.com/#!/mikejhopkins">Mike Hopkins</a></strong><br />
<a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=oa0mPDssby_yOuPVGCBzHw" target="_blank">Ross Measures</a><br />
<a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=p1bh2K8W_SZZ.7y9R1vTfQ" target="_blank">Jarrett Moore</a><br />
<a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=arju5svf5Uf6qxcWBp.Kcw" target="_blank">Reece Wallace</a><br />
<a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=NI_Bqjl.EYYxTk3v2VI7EA" target="_blank">Mitch Chubey</a><br />
<a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=7qBfx3VbjwEbG80ccbLDwA" target="_blank">Luke Fulton</a><br />
<a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=f8yWEf6skObU2fMOwY3PiA" target="_blank">Noah Brousseau</a><br />
<a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=WPNlMhychawiE5RsGo5Dsw" target="_blank">Dustin Gilding</a><br />
<a title="" href="http://clicks.aweber.com/y/ct/?l=AQjDE&amp;m=K1DumbHT6scO4D&amp;b=it6UuEm1P3UpJ.7FS0aXkQ" target="_blank">Brendan Howey</a></p>
<p>for more info on the event visit <a href="http://www.johnhenrybikes.com/live-to-ride/johnhenrydays/">johnhenrybikes.com</a></p>
<img src="http://feeds.feedburner.com/~r/NorcoBikesNews/~4/aSyNa53rgGQ" height="1" width="1"/>]]></content:encoded>
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		<title>MTBR reviews the Norco Sight</title>
		<link>http://feedproxy.google.com/~r/NorcoBikesNews/~3/p8McAYzCod4/</link>
		<comments>http://www.norco.com/news/7058/mtbr-reviews-the-norco-sight/#comments</comments>
		<pubDate>Tue, 08 May 2012 19:00:28 +0000</pubDate>
		<dc:creator>norco</dc:creator>
				<category><![CDATA[2012 Norco Bikes]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Mountain]]></category>
		<category><![CDATA[MTBR]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[sight]]></category>

		<guid isPermaLink="false">http://www.norco.com/news/?p=7058</guid>
		<description><![CDATA[It is no mystery what the mountain biking website mtbr does best. The &#8216;r&#8217; is not just there for looks &#8211; it stands for review and that is just what they have done. The testing team has put the Norco &#8230; <a href="http://www.norco.com/news/7058/mtbr-reviews-the-norco-sight/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>It is no mystery what the mountain biking website mtbr does best. The &#8216;r&#8217; is not just there for looks &#8211; it stands for review and that is just what they have done. The testing team has put the Norco Sight through the paces and given a few thoughts on the bike for us to read. Here is a taste of what they had to say. For the full review follow the link below. </p>
<p>There will be more soon from the MTBR team on this bike so stay tuned.</p>
<p><img class="alignnone" src="http://reviews.mtbr.com/wp-content/uploads/2012/04/P1020648.jpg" alt="" width="600" /></p>
<p>Norco has been a household name for mountain bikes here in British Columbia, Canada for as long as I can remember. They are a company that is continuously evolving and innovating to meet the demand of the riders, as well as building a bike that can take the punishment of the local terrain.</p>
<p>The Sight is the evolution of the popular Fluid; a 140mm trail bike that is intended to be as happy on the climb up as it is on the descents. There is a lot of new technology that has been packed into the frame, all of which is covered in <a href="http://reviews.mtbr.com/2012-norco-sight">this previous article</a>. The shorter chainstays, slacker head angle and lower bottom bracket are some of the more notable geometry changes from the Fluid.</p>
<p>Read more at <a href="http://reviews.mtbr.com/2012-norco-sight-review" target="_blank">mtbr.com</a></p>
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