Northern Notes by Gary McKeown

Hurling on CSI: NY and Captain Planet in Belfast

noreply@blogger.com (Gary McKeown) — Fri, 06 Nov 2009 05:36:36 PST

A couple of videos to enjoy. I hadn't actually come across the former until I noticed it mentioned in Gerry Lynch's Facebook feed, but when I watched it, it reminded me of the latter...

NVTV Blogtalk NI Episode 3

noreply@blogger.com (Gary McKeown) — Thu, 05 Nov 2009 03:03:41 PST

Blogtalk (Episode 3) from Northern Visions on Vimeo.

I was delighted this week to be able to participate in an episode of NVTV's Blogtalk NI programme in Belfast. They've a good set up down there at NVTV and Carl Boyle does a great job pulling the show together.

This episode focuses on big news stories that have been across blogs lately. My fellow panelists were Conall McDevitt and Owen Polley. The issues we discussed included the Ulster Unionist/ Conservative alliance, the 'No Pope Here' campaign on Facebook and 'Gatelygate'- the furore over the Jan Moir Daily Mail article on the demise of Stephen Gately.

Feedback welcome!

General Election 2010- Interesting Times Ahead

noreply@blogger.com (Gary McKeown) — Mon, 26 Oct 2009 05:22:04 PDT

In recent years, pretty much since 2001 in fact, the results of general elections have been fairly predictable in Northern Ireland. The DUP and Sinn Féin dominate with the SDLP maintaining its seats in its strongholds (with the surprise addition of South Belfast in 2005) and the UUP playing second-fiddle in the unionist camp (quite spectacularly in 2005).

A year ago, it would have been fair to predict that the status quo would be maintained in the next election, but since then things have changed considerably, particularly in the unionist camp. With the DUP going into government with Sinn Féin, a considerable flank of their position has been left open to attack from traditionalists such as Jim Allister. At one point there was talk of the DUP running two candidates in the European elections, but thanks to the TUV they came in under quota to take their third seat with a sole candidate.

Meanwhile, the Ulster Unionists have resurrected their link with a resurgent Tory party. While the story of the European election was the problems faced by the DUP rather than the UUP/ Conservatives maintaining Jim Nicholson's position, the next general election will be a much bigger experiment by the 'New Force'.

In recent weeks the DUP has made several suggestions about unionist pacts in South Belfast and Fermanagh/ South Tyrone. However, with the Ulster Unionists arguing that the DUP has no right to be bargaining on these constituencies given that it has never held either seat, and with intra-unionist bad blood apparently still as toxic as ever, it appears that no deal is on the horizon.

Elsewhere, Jim Allister has indicated that he will run in North Antrim, seeking to take a seat held by the DUP since 1970. Will Ian Paisley run again, or will his son or perhaps Education Committee Chair Mervyn Storey fancy a shot at it?

Within nationalism, a soon-to-be-retired SDLP leader Mark Durkan will be seeking to cement his place as the Foyle MP, and South Down stalwart Eddie McGrady is running again. Alasdair McDonnell will hope that a continued unionist split and the benefits of incumbency will see him home again in South Belfast. Elsewhere, Sinn Féin will be aiming for business as usual.

Regardless of the results, the run up to the forthcoming general election alone will be intriguing. How things pan out as the ballot papers are counted will be another issue entirely.

Got £1.1 million dollars handy?

noreply@blogger.com (Gary McKeown) — Wed, 07 Oct 2009 01:51:21 PDT

If you do, you could get your mitts on a Microsoft Xbox 360 signed by none other than former Alaskan governor and failed vice-presidential candidate Sarah Palin. Apparently someone successfully bid this amount previously, but PayPal couldn't handle such a large transaction, so it fell through. It would be worrying though if someone did lay down such a large amount of cash this time around for a basic piece of electronic gadgetry, as I would hope that a family member would step in if someone had lost their faculties to the extent that they would fork out such an enormous sum for what is frankly a piece of rubbish.

Lisbon and Cóir: When Parody becomes Reality

noreply@blogger.com (Gary McKeown) — Wed, 23 Sep 2009 10:00:02 PDT

Given that much of the publicity material being put out in the south by anti-Lisbon group Cóir is little more than a joke, it was only a metter of time before someone actually did make a joke of it.

Now an eagle-eyed David Cochrane of Politics.ie fame has spotted a mishap by the Evening Herald whereby they ran a parody of a Cóir poster as if it was an actual piece of literature produced by the group.

As David says: "Funny, yes, but also a lesson in that Cóir posters are so easy to parody, it’s difficult to tell which posters belong to them, and which are a piss-take."

However, it does raise a potential issue that there may be many voters don't realise how ridulous Cóir's actual claims are.

Derren Brown Video: Very Funny

noreply@blogger.com (Gary McKeown) — Sat, 19 Sep 2009 04:00:41 PDT

Does Twitter make you a twit?

noreply@blogger.com (Gary McKeown) — Mon, 07 Sep 2009 10:30:00 PDT

According to research carried out by Dr Tracy Alloway from the University of Sterling, Sudoku stretches the working memory, as does keeping up with friends on Facebook.

However, the instantaneous nature of texting, Twitter and YouTube is not healthy for working memory, according to findings.

As the Daily Telegraph reports: ''On Twitter you receive an endless stream of information, but it's also very succinct. You don't have to process that information.

''Your attention span is being reduced and you're not engaging your brain and improving nerve connections."

If people constantly just skim Twitter, I can see her point. However, I’d imagine it’s the way in which it's used that matters. For example, often tweets carry urls which link through to more in-depth news articles and the like which obviously require more concentration to read.

Likewise, if you just glance through your Facebook homepage to have a nose at what your friends are up to in a very superficial and non-engaging way, you’re not going to indulge your brain in any great amount of deep thought.

As a result, it’s the nature of the user rather than the platform which I’d guess dictates the effect the latter has on the former.

Is Allergy to Wi-Fi Pie in the Sky?

noreply@blogger.com (Gary McKeown) — Tue, 28 Jul 2009 10:00:01 PDT

Apologies for the lack of blogging lately, due in part to holidays and my laptop deciding to go on strike.

There’s an interesting article in today’s Sun newspaper about a chap who claims he’s allergic to Wi-Fi. Now I tend to get the sniffles over the summer due to hayfever, but I must admit that I’m not aware of any adverse effects from wireless internet. And thankfully so, as I’d guess there isn’t a build-up area anywhere in Northern Ireland that isn’t within some sort of electromagneticwaveshot of a wi-fi hub.

The Sun claims that two percent of the population is allergic to Wi-Fi, although I’m not quite sure how they came to this figure when it doesn’t seem that the existence of such an ailment has even been established.

Supposing of course such a problem with Wi-Fi was actually proven, I can only guess at the drama it would cause. We’d have people protesting outside about half the homes in the UK calling for the Wi-Fi ‘masts’ inside to be taken down. Forget about mobile phone masts! Given the ubiquity of Wi-Fi, it would also cause a massive headache (pun intended) for just about every business and government office with Wi-Fi facilities, as they could find themselves under threat from lawsuits for breaching health and safety.

Let’s hope that Wi-Fi gets a clean bill of health or it’ll be back to those pesky cables plugging your computer into a socket.

Iran Election Live Twitter Blog (#iranelection hashtag)

noreply@blogger.com (Gary McKeown) — Sat, 20 Jun 2009 14:39:08 PDT

Given that things seem to be escalating in Iran, with violent crack-downs on protestors, in the absence of any detailed mainstream media coverage this far, I'm setting up a live blog here which will pull in and display as tweets with the Twitter hashtag #iranelection. It updates automatically, or you can click the refresh button on the panel to expedite the process.

Iran Election live Twitter blog #iranelection

Blur: Midlife Medley

noreply@blogger.com (Gary McKeown) — Thu, 11 Jun 2009 16:32:22 PDT

Less than a month to go until I experience the joys of Blur at Hyde Park. In the meantime, their record company Parlophone has released this medley with some of their best tracks.

Christian Solidarity Party

noreply@blogger.com (Gary McKeown) — Wed, 10 Jun 2009 14:35:09 PDT

I can't believe this chap only got 0.7% of the vote in the Dublin Central bye-election last week. People of Dublin, what were you thinking?!

Northern Ireland European Election 2009 Live Blog

noreply@blogger.com (Gary McKeown) — Sun, 07 Jun 2009 10:31:44 PDT

I've created a live blog for the European Election here in Northern Ireland. It'll pull in tweets with the hashtag #euni. Obviously I'm not responsible for comments that appear as a result of being posted on other people's Twitter accounts!

NI European Election 2009 Live Blog

European Election Predictor

noreply@blogger.com (Gary McKeown) — Wed, 03 Jun 2009 10:04:40 PDT

Sorry for the lack of posting lately- I didn't realise it had been so long! Things have been pretty busy lately, but tomorrow's the big day.

I came across this interesting site on my travels. According to their spiel:

Predict09.eu is a prediction of the outcome of the June 2009 European Parliament elections and the resulting make-up of the next European Parliament.

The prediction is based on a statistical model of the performance of national parties in European Parliament elections, developed by three leading political scientists: Simon Hix (London School of Economics), Michael Marsh (Trinity College Dublin), and Nick Vivyan (London School of Economics).

These updated predictions (after the launch on 7 April 2009) use new polling data and up-to-date information about which parties and coalitions will be standing in the elections. A new section has also been added to the website, on the overall analysis page, on the possible effect of low voter turnout on the predictions. The predictions will be updated every two weeks until the elections on 4-7 June.

They're predicting that the DUP, UCUNF and Sinn Féin will win seats in the north this year. Meanwhile in the south, they're saying that Fianna Fáil and Fine Gael will drop a seat apiece, Labour will gain two, Mary-Lou McDonald will hold onto her seat, and Kathy Sinnott will lose out in Munster.

Jesus at the Assembly?

noreply@blogger.com (Gary McKeown) — Fri, 15 May 2009 14:48:32 PDT

The Northern Ireland Assembly posted this interesting photo on Flickr of some of the marble up at Stormont.

Recognise anyone?

Compare the Market/ Compare the Meerkat: Good Cross-Media Marketing

noreply@blogger.com (Gary McKeown) — Mon, 11 May 2009 14:55:23 PDT

Car insurance isn't exactly the most exciting thing in the world, especially when you have to fork out several hundred quid a year for something that may never happen, but price comparison site comparethemarket.com has lightened the mood with its cross-platform meerkat theme.

The basic premise is that a parallel site is being run by small mammals allowing visitors to compare meerkats rather than insurance quotes. On the rival site, visitors can download videos, desktop themes and ringtones. Indeed, you can also follow the furry chap who 'runs' the site on Twitter- over 14,000 already do this.

Although on the face of it, comparethemeerkat.com is completely pointless, it's actually a very clever device to build brand awareness around a product that would normally be quite boring in a market where there is a lot of competition. The TV ads for comparethemarket.com/ comparethemeerkat.com create curiosity about what comparethemeerkat.com is, leading people to check out the site, where they can download items and spread the word about the 'alternative' brand.

Of course, at all times the real price comparison site at comparethemarket.com is cross-referenced, reminding people of the true point of the whole enterprise. This engages internet users who effectively do the company's marketing for them through online advocacy with a few fun tools provided on the meerkat microsite. Not only does this put them ahead of rivals in terms of brand awareness, but the engagement of mostly unwitting brand champions also raises the credibility of the product.

Also, encouraging people to go on the internet is precisely what a company which operates online wants to do.

Intelligent marketers are increasingly looking at ways to supplement high-cost, low-engagement platforms such as television advertising with low-cost, high-engagement platforms such as social networks and viral videos. This is changing the face of brand promotion, as it becomes more two-way than previously. The key is to combine the use of media in a way which is complementary and enhances the brand with target audiences.

North South Makes Sense for Dundalk Chamber of Commerce

noreply@blogger.com (Gary McKeown) — Thu, 30 Apr 2009 12:26:50 PDT

I had to laugh when I read about a fine example of some cross-border trade in the latest edition of the Dundalk Argus.

Dundalk Chamber of Commerce distributed a 'Dundalk Fighting Back' leaflet to homes and businesses in the town over Easter, featuring offers from local shops and businesses.

However, despite obtaining quotes from two companies south of the border for printing the fliers, they decided to plump for a northern firm to do the work after their quote came in cheaper! It seems the hordes of shoppers who cram the streets of Newry every weekend are not the only ones who are coming north to get a bargain.

The Argus reports that Dundalk Chamber CEO Bill Tosh said: “The Easter flier attempted to selectively platform best-value items available in Dundalk, to address the myth that everything north of the border was cheaper,” and says that he argued that the leaflet did not invite Dundalk shoppers to only shop locally, but simply pointed out instances where they could get good value in the town.

I’m guessing no Dundalk-based printing companies were not featured on the leaflet…

Twitter Prayer

noreply@blogger.com (Gary McKeown) — Mon, 27 Apr 2009 14:32:05 PDT

The Catholic Church has decided to get a piece of the new media action according to the BBC, with Cardinal Seán Brady telling a congregation in Mayo on Sunday: "Make someone the gift of a prayer through text, twitter or e-mail every day."

He also seems to get a sense of what Facebook is all about, adding that people should consider setting up prayer groups using modern communications.

However, in a somewhat more bizarre turn, Cardinal Brady, who was speaking at a centenary celebration of the life of Fr Patrick Peyton, said that 'the Rosary priest' as Fr Peyton was known had "a great gift" for communication and would have been "big into texting and Twitter" if that had been available in his time. Hmm, a bit Father Ted-esque. Nonetheless, it's good to see the Church look at alternatives to reach out to people.

Fine Gael European Street Party in Cork

noreply@blogger.com (Gary McKeown) — Sun, 26 Apr 2009 11:32:30 PDT

Last Saturday I was strolling through Cork when I happened upon some street entertainment- there was children's face painting, live music, a big net full of balloons and entertainers. I then spotted a number of young people sporting blue jackets handing out pens and other paraphernalia on behalf of Fine Gael.

At first I thought that Fine Gael was simply making the most of an event that had been organised by the council or some other organisation, but then I realised that it was actually Fine Gael who had put it together. After a while and with a small crowd of people milling around and listening to the music while chatting to party activists, Fine Gael's Ireland South MEP Colm Burke stood on a box and made a brief speech. Then the balloons were released and the music continued. Throughout the rest of the day I spotted a number of people walking around with 'Vote Burke 1' stickers on their jackets and children with their faces painted.

Regardless of what party people in the south support, it would be hard to deny that this was an interesting and fun way of engaging with voters. Ok, maybe it had nothing to do with policies or principles, but when there's plenty of talk about these things elsewhere, is it any harm to add a bit of colour here and there? Fine Gael used this event to convey the idea that they have a lighter side during dark economic times and their candidate dancing in the street to live music was a change from the stereotypical staid pre-election stunt.

In the north, sometimes I think we can get caught up in the political process to the extent that many voters get turned off, particularly by dull rhetoric and canvassers going through the motions. Particularly in European elections there is a need to engage effectively with voters as many have more interesting things to attract their attention.

Whether Fine Gael, and particularly Colm Burke, do well remains to be seen. I don't know specifically what Burke stands for but I know his name, I know he has young people canvassing support for him and I know he's game for a bit of craic. I also know that I've now blogged about him and posted a video on YouTube. If people who are entitled to vote in Cork have had a similar experience, then surely that a good thing for him and his party heading into an election.

Mick Fealty to run for Libertas?

noreply@blogger.com (Gary McKeown) — Tue, 21 Apr 2009 16:29:20 PDT

Firstly, no- he's not.

However, texts were bouncing around this evening suggesting that Northern Ireland's premier blogger Mick Fealty was going to stand for election as a candidate on behalf of Declan Ganley's anti-EU party Libertas in the forthcoming European elections.

This all seemed a bit strange. Then I remembered seeing a tweet from Mick earlier on in the day which mentioned Libertas, so I logged on to Twitter and sure enough there was said tweet from Mick which read: "RT @declanganley Following launch of our Dublin candidate full Libertas Ireland Team, Simons - Dublin, O'Malley East and myself North West"

Whoever it was that spotted this tweet and thought it meant Mick had agreed for his name to go on the Libertas ticket obviously didn't realise the 'RT' meant that Mick was actually just retweeting a previous tweet from Ganley. It's a simple enough mistake to make, but it does show how new media are playing an increasingly prolific role in politics and communication- all of a sudden we could have had a situation on our hands where half of the country thought that Mr Slugger O'Toole was about to throw his hat into the ring in a constituency which covers much of the north and west of Ireland! Suffice to say, I texted back to explain the situation.

Gone are the traditional gatekeepers and cross-checkers. Rumours and news now spread like wildfire, whether accurate or not. And while this example illustrates the power of the internet and social networks in a very simple way, it also acts as a reminder that the net cannot simply be ignored by organisations. Those involved in reputation management need to take full account of the internet, both in terms of the opportunities and threats that it presents. Gone are the days when the dissemination of inaccurate information could be stemmed by placing a sharp telephone call with an editor.

Tax Day Tea Party: Republicans get in on the New Media Act

noreply@blogger.com (Gary McKeown) — Tue, 14 Apr 2009 13:04:42 PDT

Much of the talk around the American presidential election centred on the Obama campaign's ability to harness the power of the internet to activate local supporters on the ground across the country.

Probably still reeling from their defeats on Pennsyvania Avenue and in Congress, the Republicans have been steadily growing their online engagement- already GOP politicians on Twitter outnumber their Democratic counterparts significantly. And now supporters of the Republicans have used the net to organise and publicise a series of protests across the USA today under the 'Tax Day Tea Party' banner.

The protests are pitched against Barack Obama's big-spending cash stimulus programme and coincide with the deadline for filing federal income tax returns.

Opponents say that it is merely an astroturfing exercise. Nonetheless, the campaign is trending well on Twitter, which suggests that it's at the very least garnering interest if not support. Whether this interest can be converted into action on the streets, as the Obama campaign so dramatically succeeded in achieving last year, will become clearer as the day progresses.

Cynical or not, the Tax Day Tea Party shows how major players are increasingly seeing digital communication as a key component of political activity.

Bruno Movie Trailer Now Available

noreply@blogger.com (Gary McKeown) — Wed, 08 Apr 2009 15:00:59 PDT

The trailer for the forthcoming Bruno film has gone online within the past few days. The film, by Ali G and Borat creator Sacha Baron Cohen, is due for release this summer.

You can check the trailer out on the Empire site here.

Cue lots more disgruntled Americans (and perhaps Austrians) complaining!

Councillor Co-Option Consultation

noreply@blogger.com (Gary McKeown) — Mon, 06 Apr 2009 14:14:11 PDT

Environment Minister Sammy Wilson has launched a consultation to gauge people's views on the options available for replacing existing councillors who wish to leave office.

The Minister said: "Under the Review of Public Administration, the Executive has proposed severance arrangements as a way of recognising the contribution long serving councillors who choose to stand down, have made to their local area and to Northern Ireland as a whole.

"The consultation document puts forward a number of options for possible severance arrangements, including the calculation of the amount of money that could be paid to an individual councillor, the timing of any scheme and how the associated costs should be met.

"Consultation on severance arrangements for district councillors is one of the preliminary steps for the reorganisation of local government in 2011. Local government plays an important part in the lives of everyone in Northern Ireland and I would encourage people to take part in this consultation."

One of the schemes proposed could see councillors getting up to £36,000 to leave office if they've accrued 36 years' service at £1,000 a year. Other options put a limit at £25,000 and £20,000 respectively.

The consultation also poses the question of whether any such scheme should be introduced in January next year to enable co-opted councillors to get a year's experience before the new supercouncils are introduced in 2011, whether retiring councillors should be allowed to stand down in January 2011 (which would not facilitate co-options or by-elections) or whether the option of a pay-off should be offered in the mouth of the 2011 elections.

Other aspects look at whether councillors who are MLAs, MPs, Members of the House of Lords and MEPs should be deemed ineligible for severance; whether next of kin should receive a severance award if a councillor who applied dies before it is made; whether councillors who receive severance but then return to local government should be required to repay it in full; and whether central or local government should meet the costs of any scheme.

Talk of this has been doing the rounds for some time. Until recently, it was thought there would have been a window of opportunity perhaps between next month and September. However, as time dragged on, it was clear that this wasn't going to be the case. I heard some people suggesting that there would be no package, well at least until 2011, but the potential to see a raft of new councillors arrive on the scene within the next year now seems possible.

The closing date for the consultation is 31 May.

Fixing up Donegall Place and Castle Place

noreply@blogger.com (Gary McKeown) — Thu, 02 Apr 2009 04:59:56 PDT

I was delighted to see that plans have been unveiled to overhaul the main thoroughfare through Belfast, as I called for in November. The plans won't quite see Donegall Place blocked-off to traffic, but the road will be reduced to only permitting buses to travel one-way.

The work is due to start in May 2009, with completion by September 2010.

Unveiling the designs, Social Development Minister Margaret Ritchie said:

“Change is coming to Belfast. Positive change, change for the better for Donegall Place and Castle Place.

“My Department is investing £7million to make this change happen. This money will be spent on new paving and new lighting to make these streets more accessible for pedestrians and to secure much needed jobs in the construction sector.”

“When the first stage of this work is completed next year we will have wider pavements and partial pedestrianisation with buses running only in one direction. This will make Donegall Place and Castle Place a safer more attractive environment for shoppers, visitors and those who work in the city centre.

“The new streetscape should also attract further investment in retail once the market picks up and enhance those businesses currently trading in the area. The design of the new streetscape will respect the historic fabric of these streets.”

“The scheme will finally be completed when the city centre transport plan is fully implemented. At that point Donegall Place will be fully pedestrianised. We are moving forward in the right direction making sure that we get the balance right between meeting the needs of pedestrians and ensuring the smooth running of public transport.

“The construction works will be carried out in full consultation with local businesses in the streets to be improved. I would ask city centre stakeholders and the public to bear with us as the end result will be worthwhile.

“Previous completed paving works, which have been dug up by utility companies, has hampered the construction programme of late. I want to ensure a better effort to coordinate their activities within the existing roads legislation and construction programme going forward.

"I have written to my ministerial colleague Conor Murphy, who has responsibility for roads, and asked him to consider bringing in stiffer penalties. This will help guarantee compliance in future developments by all utility companies.”

“Phase one of the 'Belfast: Streets Ahead' programme will end when the streetscape is in place in 2010. It will have transformed 13 streets in Belfast`s main shopping area, representing a total investment of £28million.

"The legacy of this investment will be a vibrant shopping area we can all be proud of. It will be safer, cleaner, more attractive, more accessible and among the best of our competitor regional European cities."

A website has been set up for the project here.

Welcome to the 21st century!

The Demise of Encarta: Wikipedia 1 Microsoft 0

noreply@blogger.com (Gary McKeown) — Mon, 30 Mar 2009 16:26:36 PDT

It's not often that Bill Gates' behemoth admits defeat, but that one-time staple of digital encyclopedias, Encarta, is destined for the Recycle Bin. In an announcement on its website, Microsoft states:

On October 31, 2009, MSN® Encarta® Web sites worldwide will be discontinued, with the exception of Encarta Japan, which will be discontinued on December 31, 2009. Additionally, Microsoft will cease to sell Microsoft Student and Encarta Premium software products worldwide by June 2009.

Frankly I didn't even know there was an online version of Encarta. So ubiquitous has Wikipedia become, particular given its Google ranking when you search for pretty much any term, that all rivals fall by the wayside.

It does seem a pity though that Microsoft appears to be picking up the ball and leaving the field. In sport that means the opposition wins by default, and the same effectively applies in the world of online encyclopedias. By leaving the market to Wikipedia, Microsoft has handed it victory on a plate. Which is strange for them.

Given recent controversy over Wikipedia (and its constant efforts to raise funds from users) this surely presented an opportunity for Microsoft to provide a similar, but better resourced online rival in the form of an Encarta for 2009 which harnessed the interactivity of Web 2.0. With Microsoft already offering a range of standard free web services such as Hotmail and MSN Messenger which are constantly being updated, it would have made sense to push Encarta along the same lines.

Perhaps they just see the strength of Wikipedia as being just too much to bother expending any more time and money on challenging.

Jade Goody- The Nation's Brightest Star?

noreply@blogger.com (Gary McKeown) — Thu, 26 Mar 2009 13:54:58 PDT

Now I feel as sorry as the next person for poor old Jade Goody. The death of anyone so young, especially with two young children, is by any measure a personal tragedy. But it seems the British media have lost the run of themselves over her expiry.

On the back of forking out £700,000 to chart the crater's wedding and publishing an obituary edition before she actually died, the strapline of the latest edition of 'OK!' magazine (a breach of the Sale of Goods Act if ever there was one) reads 'A NATION MOURNS THE LOSS OF ITS BRIGHTEST STAR'.

I'm sorry to quote the title of a rival magazine, but 'Hello'?! What the blazes are they on about?!

Jade Goody was Public Enemy Number One after her performance on Celebrity Big Brother, yet she contracts a terrible illness and all of a sudden she's Britain's "brightest star".

God help Britain.

In what way do they quantify stardom? If you're looking for a star who died of cancer, then I'd prefer to throw my weight behind Jane Tomlinson. She contracted the disease when she was 26, and although she lived for quite a few years afterwards, in the meantime she dedicated her life to running marathons to raise money for charity. Like Jade Goody, she had a young child. Now for me, that's a real star. Did she get on the front page of 'OK!'? I'm guessing not.

People are more than entitled to mourn the sad loss of Jade Goody. But let's get things in perspective.