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	<title>Notes on Design | Sessions College</title>
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	<link>https://www.sessions.edu</link>
	<description>Highest quality online art and design education</description>
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	<url>https://www.sessions.edu/wp-content/uploads/cropped-sessionscollege-icon-32x32.jpg</url>
	<title>Notes on Design | Sessions College</title>
	<link>https://www.sessions.edu</link>
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		<title>Free Font Friday: Supply Mono</title>
		<link>https://www.sessions.edu/notes-on-design/free-font-friday-supply-mono/</link>
		<pubDate>Fri, 16 Mar 2018 16:05:06 +0000</pubDate>
		<dc:creator><![CDATA[Margaret Penney]]></dc:creator>
		
		<guid isPermaLink="false">https://staging.sessions.edu/?post_type=notes-on-design&#038;p=28667</guid>
		<description><![CDATA[A stylish, minimal, mono-space font.]]></description>
				<content:encoded><![CDATA[<p><a href="https://www.behance.net/gallery/46317241/Supply-Mono-Free-Font">Supply Mono</a> by Mathieu Desjardins is a stylish, minimal, and mono-space computer style font. The font is sharp and precise and has a visual edge that makes it appropriate for high-end design applications. Supply Mono would look smart in a portfolio of Brutalist architecture projects or minimalist geometric sculptures.</p>
<p>It&#8217;s a perfectly reductive elegant choice for paragraph type and captions. It also works well writ large, especially with ample letter-spacing and in the lightest version. You can also use it as any mono-space computer font, for writing code.</p>
<p>What makes Supply Mono stand out as an elegant choice is the use of some curves and rounded elements in the font design — this makes the design appear less boxy and clunky compared to some other mono-space fonts. The font comes in five weights making it versatile for a range of projects.</p>
<p>Supply Mono is free for Personal Use. Commercial licenses can also be purchased at their website.</p>
<p><a href="https://pangrampangram.com/products/supply-mono?variant=9887976259626">FIND SUPPLY MONO HERE</a></p>
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		<title>Google&#8217;s Art Palette Has All the Color</title>
		<link>https://www.sessions.edu/notes-on-design/googles-art-palette-has-all-the-color/</link>
		<pubDate>Tue, 13 Mar 2018 15:52:06 +0000</pubDate>
		<dc:creator><![CDATA[Margaret Penney]]></dc:creator>
		
		<guid isPermaLink="false">https://staging.sessions.edu/?post_type=notes-on-design&#038;p=28663</guid>
		<description><![CDATA[More fun color matching resources from Google. ]]></description>
				<content:encoded><![CDATA[<p>If you enjoyed the <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.cultural&amp;hl=en">Google Arts &amp; Culture</a> app that matched your selfie to a famous work of art, you may also like <a href="https://artsexperiments.withgoogle.com/artpalette/">Art Palette</a> — an app that matches a 5 color palette to famous works of art.</p>
<p>Art Palette, new from Google&#8217;s Art &amp; Culture, goes beyond being a novelty app and can be a useful tool for both artists and designers in exploring and discovering color and its relationships. Like most Google apps, Art Palette is a vast repository of works in a variety of styles and from multiple eras. The selection of images are from collections of artwork and antiques from museums and archives from around the world.</p>
<p>Google Art Palette</p>
<p><img class="alignnone size-full wp-image-30381" src="https://www.sessions.edu/wp-content/uploads/Googles-Art-Palette-.png" alt="Google's Art Palette 1" width="560" height="315" /></p>
<p><img class="wp-image-28672 size-full" src="https://www.sessions.edu/wp-content/uploads/googleartpalette_3.jpg" alt="" width="1902" height="1006" />Google Art Palette</p>
<p><img class="alignnone size-full wp-image-30384" src="https://www.sessions.edu/wp-content/uploads/Googles-Art-Palette-3.png" alt="Google's Art Palette 3" width="560" height="315" /></p>
<p>Google Art Palette</p>
<p><img class="alignnone size-full wp-image-30382" src="https://www.sessions.edu/wp-content/uploads/Googles-Art-Palette-2-.png" alt="Google's Art Palette 2" width="560" height="315" /></p>
<p>Users can select for complementary or incongruous palettes. When you mouse over a color swatch its hexadecimal value is displayed — this makes it simple to add the colors to a website or mobile project. You can also allow the app to generate color palettes for you or upload an image to glean color from as well.</p>
<p>When clicking through &#8216;Surprise Me&#8217; the app generates palettes and it seems to gravitate towards warm and earth colors, most probably due to the age of some of the more ancient artifacts in the collection. It seems as if the more varied the palettes and the ones with brighter and saturated colors display more diverse types of artworks and more contemporary choices.</p>
<p>To see the app, just visit <a href="https://artsexperiments.withgoogle.com/artpalette/">https://artsexperiments.withgoogle.com/artpalette/.</a></p>
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		<title>Less is More with Superfine Defined</title>
		<link>https://www.sessions.edu/notes-on-design/less-is-more-with-superfine-defined/</link>
		<pubDate>Tue, 06 Mar 2018 15:46:04 +0000</pubDate>
		<dc:creator><![CDATA[Margaret Penney]]></dc:creator>
		
		<guid isPermaLink="false">https://staging.sessions.edu/?post_type=notes-on-design&#038;p=28660</guid>
		<description><![CDATA[Highlighting a tiny book with trendy Hong Kong content.]]></description>
				<content:encoded><![CDATA[<p>As a kid, I had a very tiny dictionary I carried around in my back pocket that was one of my most favorite things. There&#8217;s just something really nifty and precious about objects made smaller that should be larger. The Superfine Defined miniature art book is one such object.</p>
<p>The book is a very small publication created for Tai Tak Takeo Fine Paper to feature Mohawk Superfine printing paper. It has all the other fine print accoutrements also like embossed titles, printed paper edges, and a black hardcover.</p>
<p><img class="alignnone size-full wp-image-30386" src="https://www.sessions.edu/wp-content/uploads/Creative-Director-Toby-Ng-Superfine-Defined.png" alt="Creative Director Toby Ng Superfine Defined" width="560" height="315" /></p>
<p>Superfine Defined is more than a conversation piece too. It&#8217;s designed and conceived by Creative Director Toby Ng around the concept of super fine as in most refined or top quality. The book includes new Hong Kong artists from a variety of creative disciplines sharing their insights on what it means to create work that is the finest.</p>
<p><img class="alignnone size-full wp-image-30388" src="https://www.sessions.edu/wp-content/uploads/Superfine-Defined.png" alt="Superfine Defined 2" width="560" height="315" /></p>
<p>Artists and designers who get the book can use it as a source of instant encouragement and inspiration; and at the same time they can also learn about and promote the thriving creative scene in Hong Kong.</p>
<p><a href="http://www.toby-ng.com/works/superfine-defined/">The Superfine Defined Miniature Book</a></p>
<p><em>via <a href="https://www.trendhunter.com/trends/miniature-art-book">Trendhunter</a></em></p>
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		<title>Learn How to Draw from Master Artist Hokusai</title>
		<link>https://www.sessions.edu/notes-on-design/learn-how-to-draw-from-master-artist-hokusai/</link>
		<pubDate>Thu, 01 Mar 2018 15:34:23 +0000</pubDate>
		<dc:creator><![CDATA[Margaret Penney]]></dc:creator>
		
		<guid isPermaLink="false">https://staging.sessions.edu/?post_type=notes-on-design&#038;p=28656</guid>
		<description><![CDATA[How to study with an Edo period artist - online.]]></description>
				<content:encoded><![CDATA[<p>The Great Wave Off Kanagawa is an iconic woodblock print familiar to many and recognizable as emblematic of Japanese art. The wave arches up and appears to be right on the crest of crashing on small fishing boats off the coast of Kanagawa. The artwork  captures the motion and tension of this active moment through meticulously drawn lines and variegated color. The Wave is the creation of Katsushika Hokusai, a master painter and artist of the Edo period whose work is some of the most emulated and imitated.</p>
<div id="attachment_28658" style="width: 810px" class="wp-caption alignnone"><img class="wp-image-28658 size-full" src="https://www.sessions.edu/wp-content/uploads/egrets_qucklessonsinsimplifieddrawing.jpg" alt="" width="800" height="563" /><p class="wp-caption-text">from Quick Lessons in Simplified Drawings</p></div>
<p><img class="alignnone wp-image-30389" src="https://www.sessions.edu/wp-content/uploads/Quick-Lessons-in-Simplified-Drawings-volume-1.jpg" alt="Quick Lessons in Simplified Drawings volume 1" width="356" height="500" /></p>
<p>A lesser-known fact about Hokusai is that in addition to being a prolific artist he was also a teacher who created educational books about art. An insightful and useful book series he wrote is Quick Lessons in Simplified Drawings. The lessons are broken down into three volumes. Volume one is about drawing basic geometric shapes; volume two explores contour; and volume three analyzes different types of brush strokes and how to apply them.</p>
<p><img class="wp-image-28659 size-full" src="https://www.sessions.edu/wp-content/uploads/lessons_1.jpg" alt="" width="906" height="706" /></p>
<p><img class="alignnone wp-image-30392" src="https://www.sessions.edu/wp-content/uploads/Hokusai-5-vol2.jpg" alt="Quick Lessons in Simplified Drawings 3" width="400" height="324" /></p>
<p>from Quick Lessons in Simplified Drawings</p>
<p><img class="alignnone size-full wp-image-30391" src="https://www.sessions.edu/wp-content/uploads/Hokusai-3-400x313.jpg" alt="Quick Lessons in Simplified Drawings 2" width="400" height="313" /></p>
<div id="attachment_28662" style="width: 916px" class="wp-caption alignnone"><img class="wp-image-28662 size-full" src="https://www.sessions.edu/wp-content/uploads/lessons_4.jpg" alt="" width="906" height="706" /><p class="wp-caption-text">from Quick Lessons in Simplified Drawings</p></div>
<p><img class="alignnone wp-image-30393" src="https://www.sessions.edu/wp-content/uploads/SC302576.jpg" alt="from Quick Lessons in Simplified Drawings 4" width="400" height="321" /></p>
<p>from Quick Lessons in Simplified Drawings</p>
<p>The lessons are written in Japanese but are also presented pictorially, making them possible to follow for non-Japanese speakers. Quick Lessons in Simplified Drawings is a treasure for any drawing student or professional artist interested in learning the craft from one of the most respected artists of all time.</p>
<p><a href="https://cdn.flipsnack.com/widget/flipsnackwidget.html?hash=ftcsgji5x&amp;bgcolor=EEEEEE&amp;t=1481362893">Volume One: Quick Lessons in Simplified Drawing</a></p>
<p><a href="https://cdn.flipsnack.com/widget/flipsnackwidget.html?hash=fti4xlqen&amp;bgcolor=EEEEEE&amp;t=1481363446">Volume Two: Quick Lessons in Simplifed Drawing</a></p>
<p><a href="https://cdn.flipsnack.com/widget/flipsnackwidget.html?hash=fdcj01ckg&amp;bgcolor=EEEEEE&amp;t=1481364640">Volume Three: Quick Lessons in Simplified Drawing</a></p>
<p><em>via <a href="http://www.openculture.com/2018/03/free-drawing-lessons-from-katsushika-hokusai.html">Open Culture</a> and <a href="https://www.metafilter.com/172621/wave">MetaFilter</a></em></p>
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		<title>Build Your Audience with The Perfect Grid</title>
		<link>https://www.sessions.edu/notes-on-design/build-your-audience-with-the-perfect-grid/</link>
		<pubDate>Mon, 26 Feb 2018 20:40:13 +0000</pubDate>
		<dc:creator><![CDATA[Margaret Penney]]></dc:creator>
		
		<guid isPermaLink="false">https://staging.sessions.edu/?post_type=notes-on-design&#038;p=28535</guid>
		<description><![CDATA[A new ebook on social media written by creatives for creatives.]]></description>
				<content:encoded><![CDATA[<p><a href="https://theperfectgridbook.com">The Perfect Grid</a> is a new ebook written by creatives for creatives to help them build their audience on Instagram and on social media networks in general. The ebook includes many smart and savvy insights and is broken down into six key chapters:</p>
<ul>
<li>Get Inspired</li>
<li>Find Your Audience</li>
<li>Create Great Content</li>
<li>Develop Your Style</li>
<li>Build Effective Habits</li>
<li>Grow Your Audience</li>
</ul>
<p>Although nice to read front to back, the ebook&#8217;s format makes it easy to jump around and discover nuggets of wisdom. The Perfect Grid includes constructive tips and actionable items that creatives can use immediately to improve the effectiveness of their social media presence. At the same time, the book also explores Instagram as a social and cultural phenomena, so those interested in exploring the big picture view of social media will also find much.</p>
<p><iframe width="1080" height="608" src="https://www.youtube.com/embed/VYv6u7dTMv0?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></p>
<p>The Perfect Grid is written by <a href="https://medium.com/@alesnesetril">Ales Nesetril</a> a 24 year old designer from the Czech Republic who is the Creative Director of <a href="https://dribbble.com/strvcom">STRV</a> and has collaborated on projects featured in Forbes, Vogue, Face Company, and Hype Beast.</p>
<p>Visit <a href="https://theperfectgridbook.com">The Perfect Grid</a> to learn more and download the ebook.</p>
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		<title>Free Font Friday: Colus</title>
		<link>https://www.sessions.edu/notes-on-design/free-font-friday-colus/</link>
		<pubDate>Fri, 16 Feb 2018 21:28:07 +0000</pubDate>
		<dc:creator><![CDATA[Margaret Penney]]></dc:creator>
		
		<guid isPermaLink="false">https://staging.sessions.edu/?post_type=notes-on-design&#038;p=28538</guid>
		<description><![CDATA[Colus pro scriptum est, as they say. ]]></description>
				<content:encoded><![CDATA[<p><a href="https://www.behance.net/gallery/62398461/Colus">Colus</a> is an emboldened, all caps and classically styled font inspired by stone and wood carved letter inscriptions. The font&#8217;s impressive presence makes it a good choice for headlines, signage, book cover, poster, and logo design projects.</p>
<p>Colus is the first font created by designer<a href="https://www.behance.net/stanpartal2a78"> Stan Partalev</a> from Sofia Bulgaria and is offered as a free font from the well-respected foundry <a href="http://www.fontfabric.com/colus/">Font Fabric</a>. The font has support for over 130 languages making it extremely versatile. It also includes extended Latin characters, localizations, and old style figures. As Font Fabric states, &#8220;Colus pro scriptum est!&#8221;</p>
<p><img class="alignnone wp-image-28540 size-full" title="Free Font Friday Colus" src="https://www.sessions.edu/wp-content/uploads/63fe7c62398461.5a8edc4e05202.png" alt="Free Font Friday Colus" width="1400" height="1078" /></p>
<p><img class="alignnone wp-image-28542 size-full" title="Free Font Friday Colus 2" src="https://www.sessions.edu/wp-content/uploads/98c38362398461.5a8edc4e060d5.png" alt="Free Font Friday Colus 2" width="1400" height="904" /></p>
<p><img class="alignnone wp-image-28543 size-full" title="Free Font Friday Colus 3" src="https://www.sessions.edu/wp-content/uploads/80027e62398461.5a8edc4e06993.png" alt="Free Font Friday Colus 3" width="1400" height="911" /></p>
<p><img class="alignnone wp-image-28544 size-full" title="Free Font Friday Colus 4" src="https://www.sessions.edu/wp-content/uploads/3cc54762398461.5a8edc4e0666e.png" alt="Free Font Friday Colus 4" width="1400" height="909" /></p>
<p><img class="alignnone wp-image-28545 size-full" title="Free Font Friday Colus 5" src="https://www.sessions.edu/wp-content/uploads/2c941b62398461.5a8edc4e04e14.png" alt="Free Font Friday Colus 5" width="1400" height="909" /></p>
<p><img class="alignnone wp-image-28546 size-full" title="Free Font Friday Colus 6" src="https://www.sessions.edu/wp-content/uploads/b7260162398461.5a8edc4e04535.png" alt="Free Font Friday Colus 6" width="1400" height="1079" /></p>
<p><img class="alignnone wp-image-28547 size-full" title="Free Font Friday Colus 7" src="https://www.sessions.edu/wp-content/uploads/f9a15c62398461.5a8edc4e056b1.png" alt="Free Font Friday Colus 7" width="1400" height="910" /></p>
<p><a href="http://www.fontfabric.com/colus/">DOWNLOAD COLUS HERE</a></p>
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		<title>The And Co Business App is the Best and Now It&#8217;s Free</title>
		<link>https://www.sessions.edu/notes-on-design/and-cos-business-app-is-the-best-and-now-its-free/</link>
		<pubDate>Wed, 14 Feb 2018 20:22:49 +0000</pubDate>
		<dc:creator><![CDATA[Margaret Penney]]></dc:creator>
		
		<guid isPermaLink="false">https://staging.sessions.edu/?post_type=notes-on-design&#038;p=28532</guid>
		<description><![CDATA[Another useful app for thriving in the gig economy. ]]></description>
				<content:encoded><![CDATA[<p><a href="https://www.and.co/">And Co</a> recently joined <a href="https://www.fiverr.com/">Fiverr</a> and now provide their excellent freelance business software app at zero cost. The app is designed specifically for today&#8217;s freelance worker and includes pretty much everything one needs to keep their business functioning well. The business software includes proposals, contracts, invoicing, expense tracking, time tracking and even task management. The app is designed in a way both smart and lean—everything important is included and presented concisely in a well-organized user interface. The end result is an app that appears deceptively simple yet is incredibly feature-rich.</p>
<p>For both budget-conscious freelancers and those with plenty of resources it truly is a top choice for running a business. Today over 90,000 businesses use the app and it&#8217;s been featured in publications like Fast Company, TechCrunch, and Quartz.</p>
<p>Some of the best features of the app include:</p>
<ul>
<li>Invoices that are automatically generated based on contracts and projects.</li>
<li>Ability to accept a variety of payment types with reasonable transaction fees.</li>
<li>Magic tasks that create your to do list based on information you&#8217;ve already entered for deadlines and in contracts</li>
<li>Easy customization too. It&#8217;s simple to update or change anything.</li>
</ul>
<p><img class="alignnone wp-image-28533" title="The Freelance Handbook by And Co" src="https://www.sessions.edu/wp-content/uploads/andco_independance.jpg" alt="The Freelance Handbook by And Co" width="1024" height="1005" /></p>
<p>To learn and download the app visit <a href="https://www.and.co/">www.and.co</a>. While you&#8217;re there you may also want to check out and download <a href="https://www.and.co/how-to-freelance?ref=producthunt">Welcome to Your Independence</a> their excellent ebook for freelancers for how to be successful in the gig economy.</p>
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		<title>Free Font Friday: Osgard</title>
		<link>https://www.sessions.edu/notes-on-design/free-font-friday-osgard/</link>
		<pubDate>Fri, 09 Feb 2018 19:21:41 +0000</pubDate>
		<dc:creator><![CDATA[Sessions Staff]]></dc:creator>
		
		<guid isPermaLink="false">https://staging.sessions.edu/?post_type=notes-on-design&#038;p=28473</guid>
		<description><![CDATA[An old school type inspired by gothic black-letter and Romanesque typography.]]></description>
				<content:encoded><![CDATA[<p>Typographer and Creative Director <a href="https://www.behance.net/anthonyjames">Anthony James</a> from Manchester England has created a luxury typeface inspired by gothic black-letter and Romanesque typography.</p>
<p>Osgard Pro is an artful display type that’s both classic and fashion-forward. The typeface blends the bold black letter with the flowing Romanesque style effortlessly. The end result is a high-quality impressive display type excellently suited for book cover design, editorial headlines, posters, and typographic art prints.</p>
<p><img class="alignnone wp-image-28499 size-full" title="Free Font Friday Osgard" src="https://www.sessions.edu/wp-content/uploads/2-11.jpg" alt="Free Font Friday Osgard" width="1920" height="2676" /></p>
<p><img class="alignnone wp-image-28500 size-full" title="Free Font Friday Osgard 2" src="https://www.sessions.edu/wp-content/uploads/9f0aee57844053.5a35a03894dde.jpg" alt="Free Font Friday Osgard 2" width="1920" height="1280" /></p>
<p><img class="alignnone wp-image-28501 size-full" title="Free Font Friday Osgard 3" src="https://www.sessions.edu/wp-content/uploads/4b3a8857844053.5a27683189de7.jpg" alt="Free Font Friday Osgard 3" width="1920" height="1281" /></p>
<p><img class="alignnone wp-image-28502 size-full" title="Free Font Friday Osgard 4" src="https://www.sessions.edu/wp-content/uploads/74896657844053.5a278bf9dfe4b.jpg" alt="Free Font Friday Osgard 4" width="1612" height="1906" /></p>
<p><img class="alignnone wp-image-28503 size-full" title="Free Font Friday Osgard 5" src="https://www.sessions.edu/wp-content/uploads/8191ba57844053.5a4141234f52e.jpg" alt="Free Font Friday Osgard 5" width="1920" height="1360" /></p>
<p>The typeface is fully-featured with 1000 swashes, stylistic alternates, contextual alternates, and conjunction ligatures. The type designer has included a separate TTF file with just the swashes, to make it easier to create beautifully ornate compositions.</p>
<p>Osgard Pro is $30 but an edited free version can be found at James’ Behance page.</p>
<p><a href="https://www.behance.net/gallery/57844053/Osgard-Pro-Free-Font">DOWNLOAD HERE</a></p>
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		<title>PixelSnap Makes Measurement Simple</title>
		<link>https://www.sessions.edu/notes-on-design/pixelsnap-makes-measurement-simple/</link>
		<pubDate>Tue, 06 Feb 2018 18:42:57 +0000</pubDate>
		<dc:creator><![CDATA[Sessions Staff]]></dc:creator>
		
		<guid isPermaLink="false">https://staging.sessions.edu/?post_type=notes-on-design&#038;p=28472</guid>
		<description><![CDATA[A new web-based tool makes layout scaling a snap.  ]]></description>
				<content:encoded><![CDATA[<p class="p1"><span class="s1">If you’re a web designer you know how important it is to create designs that are scaled properly for a variety of screens and devices. It can also be difficult sometimes to come up with the right ratio of scale between different design elements in your layouts. A button needs to be scaled big enough to see but not disproportionately large compared to a text field, for instance.</span></p>
<p class="p1"><span class="s1">PixelSnap is a useful new app that simplifies the process of measuring elements and space on web pages. Now you can simply drag and select to find out the scale of anything on a page. So, if you come across a site that has a layout you like you can find out the scale of the modules on the page and get a sense how other designers are scaling buttons, boxes, and text. You can measure the distance between elements and learn about how to use white space in a design as well.</span></p>
<p class="p1"><span class="s1">The app also has features like tolerance modes to help it measure nuanced features like gradients and shadows. You can also set up a global hotkey to make quick assessments of scale in a snap. The app supports Retina and is very light-weight so it performs quickly and integrates effortlessly into a designer’s workflow.</span></p>
<div style="width: 640px;" class="wp-video"><!--[if lt IE 9]><script>document.createElement('video');</script><![endif]-->
<video class="wp-video-shortcode" id="video-28472-1" width="640" height="360" preload="metadata" controls="controls"><source type="video/mp4" src="https://d3of5mthwxl62f.cloudfront.net/video/movie.mp4?_=1" /><a href="https://d3of5mthwxl62f.cloudfront.net/video/movie.mp4">https://d3of5mthwxl62f.cloudfront.net/video/movie.mp4</a></video></div>
<p class="p1"><span class="s1">The app costs $15 but you can get a $5 discount with the code PRODUCTHUNT at checkout. To learn more visit their website <a href="http://www.getpixelsnap.com"><span class="s2">www.getpixelsnap.com</span></a>.</span></p>
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		<title>Ogilvy on Advertising in the Digital Age</title>
		<link>https://www.sessions.edu/notes-on-design/ogilvy-on-advertising-in-the-digital-age/</link>
		<pubDate>Mon, 05 Feb 2018 18:30:53 +0000</pubDate>
		<dc:creator><![CDATA[Margaret Penney]]></dc:creator>
		
		<guid isPermaLink="false">https://staging.sessions.edu/?post_type=notes-on-design&#038;p=28470</guid>
		<description><![CDATA[The ad industry giant releases book on digital design. ]]></description>
				<content:encoded><![CDATA[<p class="p1"><span class="s1">The digital age has changed the world of design so much. Print, web, motion graphic, retail, and environmental design have all been affected. It could be argued that there is no design field unaffected. Among all design fields advertising design may be the most revolutionized.</span></p>
<p class="p1"><span class="s1">Advertising design works across mediums and has so many applications. Over time it has become more screen-based as the world has embraced the digital. it’s helpful for designers working today to understand advertising design now in 2018 and how it’s been affected by digital technology and platforms.</span></p>
<p class="p1"><span class="s1">That’s why Ogilvy &amp; Mather’s new book is a key read right now for advertisers and advertising designers. Ogilvy on Advertising in the Digital Age, written by Ogilvy chairman Miles Young, includes useful strategies and insights for how to work within the current environment. The book is a sequel to David Ogilvy’s bestseller Ogilvy on Advertising and explores features of the modern marketing era and how to harness the digital in smart and effective ways.</span></p>
<p class="p1"><span class="s1">One of the key takeaways from the book is that there has been this long held idea that there is a big difference between digital and traditional advertising. However in today’s world, advertising professionals need to differentiate less and think more about how to apply both and utilize the effectiveness of each in ways that harness their specific potential. In this way modern advertisers can come up with unique and adept strategies for products and brands.</span></p>
<p class="p1"><span class="s1"><img class="alignnone wp-image-28506 size-full" title="Ogilvy on Advertising in the Digital Age 2" src="https://www.sessions.edu/wp-content/uploads/21eaa381-b0b2-4a2e-b4b2-1c00bd45d746-original.jpeg" alt="Ogilvy on Advertising in the Digital Age 2" width="2048" height="1076" /></span></p>
<p class="p1"><span class="s1">Find <a href="https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X">Ogilvy on Advertising in the Digital Age</a> at Amazon.</span></p>
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