Nuanced Media has donated more than $20,000 of in-kind donations to local nonprofits such as Tucson Big Brothers Big Sisters, Greater Tucson Leadership, Blair Charity Group and the Fund For Civility, Respect and Understanding. The latter is an organization begun by the family of Congressman Ron Barber after he was injured alongside Gabrielle Giffords on January 8, 2011.

Tucson, Arizona does not receive adequate attention for its business opportunities. The nation’s attention has been drawn to Tucson’s political controversies instead of the rich culture of the city and ample opportunities for business. Tucson Website Design is a critical aspect of highlighting the positives of the Tucson community.

“2/3 of people begin their shopping experience online. They Google a musician or place to vacation, and from what they see, they decide if they are interested in taking the next step, “ said Nuanced Media CEO Ryan Flannagan.

The Kauffman Index of Entrepreneurial Activity reported Arizona was the number one state for startup businesses in 2011, but these organizations haven’t made it to the limelight.

Local marketing and website design firm Nuanced Media believes that part of the solution is improving Tucson’s business and non-profit website quality.

76% of survey participants do not use a phonebook anymore because of the greater convenience of technology, according to an Ezine Article poll conducted on Internet versus phonebook use.

Many Tucson businesses have websites, but often these sites are ill formatted and lack distinct design. It is essential to a city’s reputation for its businesses to be well established online. Without these binding first impressions, Tucson’s economy loses valuable tourism and residential consumption revenue.

“Why would this be different for someone thinking about moving to Tucson? News plays a very important role, but so do the local schools, gyms, volunteer organizations and recreation centers. If we want to attract people to Tucson, then we need to have a strong online presence.”

Flannagan is a graduate of Greater Tucson Leadership and marketing chair of Tucson Young Professionals.

”Their commitment to your success is impeccable,“ said Jennie Grabel, executive director of Fund for Civility. She praised Nuanced Media for having “staff available through every step of the development process and for day-to-day communication”

“Nuanced Media is very committed to helping our local community grow,” said Flannagan. “Non-profits create the foundation for what makes Tucson great. Tucson has a big city, yet small town feel to it. Non-profits provide an opportunity for over 500,000 people to join forces in the community and make a difference.“

Nuanced Media has a solid reputation for business relations, working most recently with Tucson Racquet and Fitness Club to build a fresh, functional website.

“Ryan’s team brings energy and talent to the table, has the organizational skills and technical know-how to finish a project on time and within budget,” praised TRFC general manager Bill Selby after the Club’s website went public.

“Nuanced Media is much more than just a website design/build firm…[we] highly recommend Ryan and his team of reliable, motivated, and professional individuals,” Selby added.

As clients like the TRFC illustrate, Nuanced Media’s team is in the business of growing Tucson’s businesses. They believe the tool most essential to successful growth is modern web design. . Web development under Flannagan’s leadership is more than creating a site and walking away.

Nuanced Media actively guides business owners through each step of the website creation and maintenance process. They greatly reduce the cost of website development by using open source software.

Once the website is up, they focus on what will make clients successful in the long run by using email, social media, search engine optimization or online marketing campaigns.

To Nuanced Media, business is not just about making a profit; it’s about building relationships with real people who have goals to build community. The Nuanced team believes fostering growth directly through responsiveness, friendliness, and professionalism is the best way to spark a Tucson web design revolution.

If Tucson’s online presence is brimming with beautiful websites, people will inevitably find the city more appealing. The economy can only improve as curiosity propagates more visits, sales, and residents.

About Nuanced Media:

Nuanced Media is a marketing, website design and business consulting website. We pride ourselves in our hard work and dedication to drive more consumers towards your webpage. Through social media marketing, search engine optimization, and personalized graphic design we ensure that your company will love our work.

http://www.prweb.com/releases/2012/9/prweb9954020.htm

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In today’s bustling world, it’s pretty much impossible to track one person’s habits, much less those of an entire population. There is almost no solid way to connect media advertising to sales. It is difficult for companies to determine exact returns on investment for media advertising as a result.

Business owners are looking for a 21st century solution. Tucson provides the perfect environment for experimentation with different advertising methods. When it comes to Tucson advertising, businesses are at an advantage. The city’s population is arguably a rich sample of the diversity existing in the United States, and so efforts to modernize marketing approaches could give insight to advertising effectiveness in every area.

Since there is still overall no concrete way to prove most media advertisements affect sale trends, though, how are companies supposed to know if they are shelling out thousands of dollars in vain? Television commercials offer a compelling example. During the Super Bowl every year, audiences tune in anticipating over-the-top commercials that result from fierce competition between big name companies. Although we can all share a good laugh over some of the slapstick humor and witty puns these advertising strategists employ, there is no data that necessarily illustrates a long term increase in sales because of these television advertisements.

Print media is also guilty of these drastic advertising measures. Unfortunately, not every company has the financial freedom to throw billions of dollars down a dark hole and hope that those know-it-all campaign managers will not use any embarrassing ploys that ruin sales rather than maximize them. For that reason, radio advertising returns generate more success profit-wise because of specialization, their secret weapon.

There is no point in throwing a die and hoping for the best if you can easily advertise directly to the wants and needs of a specific, predictable audience. Studies by the Radio Ad Lab show radio taking in 49% more return on investment than those decadent TV ads, and this success is all thanks to experts zoning in on target audiences. You can assume the teens are probably not listening to news talk radio, while senior citizens are rarely caught busting a move to the hottest hip hop station in town. As for print media, radio often comes out on top against their competition as well, since most people do not reread a magazine daily but will religiously tune into their favorite radio persona throughout the week. Radio’s biggest advantage is also its downfall, though, since specialization limits consumption of a product to the same one or two audiences over and over again. There is little chance to increase profits if the audience growth is stagnant.

Basically, every advertising form has its kryptonite. Internet advertising, however, is still not revered as much as it should be, especially here in Tucson, for its effectiveness or return on investment traceability, both of which are worth mentioning. Like radio segments, internet ads, too, specialize. The difference is that this specialization does not go to waste thanks to search engines, where anyone can search for the topic relating to an ad at any time and find out about the business sponsoring it. Internet ads take the finer points of media marketing, like visual presentations and product placement, and simplify them into accessible form. Instead of spending an arm and a leg to whip out a 30 second ad that some people might not remember, internet advertising stays put, so any money put towards a web ad is already that much better spent. Speaking of spending arms and legs, you don’t have to with internet ads.
Advertisers only pay for a measurable amount of interaction with customers who click on their ads online, as opposed to aired or print ads that make advertisers throw a lump sum at designers and pray that fate is on their side. Streamlining this advertisement payment process has sparked internet advertising to gain popularity faster. Businesses can easily track how many people are clicking on the links found in their advertisements and relate the data back to actual profits. According to research conducted by the firm eMarketer, internet sales in 2009 were projected to reach 24.5 billion dollars, which was a 4.8% increase from 2008.

In 2012, these numbers have undoubtedly risen to parallel the rise in internet’s popularity as well as businesses’ awareness of online advertising effectiveness. Tucson businesses could benefit big time from the virility of internet ads. If Tucson businesses start emphasizing concentration on internet advertising more than other types of media, the community’s response could help the local economy to flourish. You can follow this link for more tips on successfully running a local business in Tucson using today’s technology.

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Since the rise of the internet as an everyday utility in almost every house and office in the world, people have been striving to make the most of the online services available from the comfort of their own home.

Over the past decade we’ve seen these services advance in leaps and bounds; from online television on demand, streaming movie services such as Netflix and online gaming, however the most prevalent service available to those with an internet connection is the ability to shop online.

The Ascent of the Armchair Shopper

Whereas pre-internet consumers would struggle to visit numerous shops to purchase the goods that they need or want, customers now have the opportunity to peruse stores at their leisure, 24 hours a day, 7 days a week.

In 2009 the top ten global retailer’s online sales alone accounted for a staggering $1.15 trillion, with a vast amount of this income being diverted from direct over-the-counter purchases in physical stores to online sales. This in turn illustrates that these statistics show that high street sales are falling at a rapid rate, whilst online sales continue to climb at an unbelievable pace.

Competition and Price Comparison

The average consumer is turning to online shopping over visiting physical stores for several reasons; first and foremost is the ease and convenience of utilizing a company’s e-commerce website. Rain, hail or snow, whether it be 8 pm or 2 am, 24/7, the online retail industry is always open. The consumer can visit several stores simultaneously, and instead of having to walk or travel possible long distances between retailers, they find that the stores they need are virtually next door to one another.

This is also a benefit to the consumer as they can instantly shop around for the best deal on the products they desire, whether they simply choose a number of stores to compare in their browser, or if they decide to use a shopping comparison website such as the Shopping feature built-in to the Google search engine.

Taking Advantage of Your Niche Market

This ability of the consumer being allowed to instantly compare prices is both a blessing and a curse to the retailer – if they have invested in an online store and relevant SEO services, they can have their products found by millions of consumers whom may have otherwise never chosen their store initially. This is can be of benefit to the retailer, especially if they have great value products, or unique items that are perhaps part of a niche market that is difficult to sell on the high street.

Information is Key

The average contemporary consumer will also presume that a reputable retailer will have an online presence. Even if a fully-functioning store is not available to the customer, they will often require a retailer’s website for information such as store opening times, and contact addresses, therefore an online presence is more than just a luxury in these internet-centric times.

Low Overheads and Online Utilities

Another bonus to the retailer in investing in an online store is the low overheads in comparison to running business from a physical property. A domain name and server space package costs far less than the rent and maintenance of a physical store, not to mention the staff costs can be minimal in comparison.

As a customer obviously never physically visits an online store, there is also no need for costly overheads such as liability insurance. For example, if a high street salon desired to make extra income by selling their professional hair care products online, they needn’t invest in salon insurance as they wouldn’t be dealing with the consumer directly, only online.

If we take the salon as an example again, another benefit of a strong online presence and website is the ability to allow customers to utilize functions such as online appointment booking and advice via email before visiting the salon, which can save the company much needed time and receptionist funds.

The overall benefits of investing in an online presence and perhaps an e-commerce website for your retail company are almost endless, as technology advances on a daily basis. From saving much needed funds, becoming part of the online competition to giving your company a solid online base for customers to visit for vital information, online retail is now compulsory for any company that wishes to stay ahead of the game, especially given the current economic climate.

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With over 200 million members, it’s no wonder social networking site, Twitter, is one of the top 10 most visited websites on the internet according to a Baseline statistic. Twitter has become an online marketing powerhouse thanks to such a heavy traffic flow.

Twitter offers members an unlimited number of tweets with a 140 word limit per tweet to express their feelings on any matter. Member’s tweet topics range from their current mood, daily activities, sport updates, jokes, to daily activities; yes, even what sandwich they are eating ATM(meaning at the moment in twitter lingo). 
Since Twitter is completely open and free to the public, they have bridged the communication gap between the ordinary consumer and A-listers. Twitters’ 200 million plus loyal members, include celebrities ranging from Lady Gaga, Kim Kardashian , to James Cameron. Even the Pope has an account! Fans can constantly stay up to date on tour dates, what their favorite celebrity’s everyday life is like, an upcoming project, and more.

For the celebrities, Twitter is free public relation. Celebrities can make personal connections with fans, spread the word about their latest projects, and more.

Twitter is not limited to just people; companies are taking advantage of the free global marketing and joining the online phenomenon. Corporations like Starbucks, Zappos, and H& R Block are all tweeting, and offering their followers an abundance of tips, promotions, and information about future products or services.

Consumers respond by turning Twitter into an instant feedback site. Customers are writing thousands of tweets endorsing products or services they are pleased with, offering new product suggestions, or warning their followers against the purchase of a particular product.  Not only does this act as an up-to-date way to inform companies of new product suggestions, it also encourages companies to stay on their toes and please their customers.

Boasting members all over the world, such as Turkey, Indonesia, and Magyar, an easy to use and free account on Twitter is a sure fire way to market a product or service and boost business in a matter of seconds.

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What does Social Media in Tucson have to do with my business? 

Looking for that surefire way to attract millions of potential consumers without spending a fortune?

Facebook has slowly grown from a social media website into an everyday necessity for maintaining online relationships. With nearly 800 million active users, Facebook is used in almost every country, language and religion. Businesses have discovered that if they are able to target a portion of these users, they might be able to drive in more revenue. Marketing a business page on Facebook is an innovative opportunity that can be accessed for free. Tucson, for instance, is a wide-spread city with thousands of business’. Standing out in the crowd can be very difficult, Facebook’s Business pages attract nearby costumers due to proximity. With a growing student population, social media is a necessity but the marketing will make or break your success. Tucson’s companies struggle to gain online social media attention from a large portion of the student population

Facebook marketing may be difficult and time consuming but worth the effort. Groups and fan pages allow potential customers to find and “like” their favorite pages. This way your companies page will be documented on the users homepage every time you add a new post or update.

There are important factors that go into becoming a success. The most important thing is to make sure your Facebook Business homepage is well designed towards your customer basis. Companies such as Dominos and Red Bull have utilized user feedback on their site for a chance to win a prize. This attracts millions to their page and does not take a lot of time.

Some other helpful tips include:

• Profile Picture displaying what your company has to offer
• A related URL ex: (www.facebook.com/starbucks)
• This allows consumers to easily find your site
• Install appropriate applicationsfrom other social media site
• However, too many apps may confuse the user
• Simple effective pictures and information corresponding to product/service
• Buy Facebook advertisement space to spread the company’s name
• Join a similar network in your immediate areas of location and business
• Post events, as well as anywhere you may be traveling so customers may be able to find you

Since creating a Facebook page is free, businesses have discovered that much like Groupon or Living Social, customers are attracted to everyday sales at greatly reduced prices. For example, iDazz is a small jewelry company that has struggled selling out its stock of a certain style. However, Facebook has bridged the gap between selling the last few products and finding a great deal for the consumer. On their Facebook Business page, iDazz has been able to focus on its target audience and found success in doing so by increasing their sales exponentially. If a corporation is not finding the business page to be useful, they can full re-create the page with ease.

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How do you do local business marketing in Tucson?

These days, social media websites are one of the most important resources for marketing. They are a valuable tool that allows a smaller or local business to advertise their company without paying ridiculous fees for commercials on the television or the radio. Many mainstream websites such as Facebook, Twitter, and Yelp! are key in building a fan base and raising awareness about a business while other websites like WordPress and Google Places work towards gaining attention through easy updating and gaining notoriety on big sites such as Google. The best part about these websites is that they are all free to use. Who doesn’t love free advertising?

Facebook is obviously one of the biggest social networking website available on the net today. Billions of users access the page frequently, and with that piece of knowledge it would be wise to create a business page for the website. Creating a business page on Facebook allows millions of people to have access to your information and spreads the word throughout the entire Facebook community through people “liking” the business page. Facebook also allows business owners to keep constantly updating their status and can easily spread the word about specials, promotions, and allows business owners to be in direct contact with customers. To learn how to create a business page on Facebook, click here.

 Twitter is a popular social media choice among celebrities, but it can also work well for businesses. Linking a Twitter account to a business website allows business owners to constantly update customers about the latest news and changes to the business. Twitter also offers free marketing by allowing people to follow each other, which can spark an interest in learning more. Twitter also allows people to market and advertise for their company by sending followers a short but simple advertisement statement in under 140 characters. The “Promoted” section on Twitter also displays a business’ Twitter account in the “Trending” section for millions of people to see. Sign up for Twitter and start following people ASAP in order to start marketing your company.

Yelp! is a popular review website that many look to for recommendations when searching for a new restaurant, clothing store, hair salon, or spa. Though some websites can have a Yelp! page already created by a customer, it is very important to stay updated with the reviews. Yelp! is a crucial part of local business marketing for Tucson. Reviews on a website can help the company see exactly what customers are thinking and can help the company make adjustments and improvements in order to tailor themselves to the needs of the customer. Responding to negative reviews made by customers also provides helpful feedback (No matter how hurtful) and allows businesses to justify themselves and also attempt to rectify any situations with unhappy customers. Responding to negative reviews also sends the message to customers that the business owners actually care about the feedback that they are receiving, making them more human and open to the customers.

WordPress is free blogging website that allows users to market their business through search engine optimization. It can easily be downloaded directly into a company’ website and also provides an easy updating software that allows business owners to keep their customers updated with all of the current happenings within the business. WordPress offers a large number of themes and is backed with a supportive tech team and provides simple tutorials to help Internet newbies to learn the ropes of the program in order to use it to its full potential. If you are still confused, you can learn more about WordPress by clicking here and sign up by clicking here.

Finally, Google Places is one of the most important useful tools when marketing a website. It allows a local business to register themselves with the website so that when anyone searches the name of the company, information will immediate pop up at the top of the page complete with the business’ phone number, hours, address, and location on a map. Similar to Yelp!, Google Places also provides an area for reviews where customers can post their opinions. Being registered with Google Places gives customers easy access to the business information and also provides a large amount of traffic for the website and business. Google Places is also a free service, and allows billions of people to connect with each other and can attract a large amount of customers to essentially any type of business. Get started now and register with Google Places today.

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Troubled by the overwhelming searches on Google or Yahoo never appealing to the human aspect?

Imagine a website tailored to your specific interest.

StumbleUpon features:

• a practical and easily accessible website that is tailored to the selected interests of the user
• the user can maneuver through an unlimited number of interests unique to each person
•  pictures, rather than words, aid in exploration of the internet’s treasures

StumbleUpon creates a versatile atmosphere that is entertaining whether you are using it for sources on a project or just shuffling around the internet. Search Engines such as Bing or Google provide websites that are popular and relevant. However this is not always ideal because they frequently inundate you with too many matches. For example, a Google search for photography will yield these results:

Google thoroughly looks for tags and upon searching for photography submits about 245,000,000 related articles. Searchingly by popularity, Google does not always optimize the user’s intentions. For a ‘hard search’ or a search for direct information, Google provides outstanding responses for specific detailed areas.

StumbleUpon searches the depths of the Internet to find any pictures, informative articles, or related to the topic. Compared to the Google search for photography, StumbleUpon creates a unique image every time it is “stumbled”.

Rather than looking for different websites based on popularity, StumbleUpon’s unique way of pulling up other webpage’s acquainted with photography is remarkable. It brings words to life. Every new click of the StumbleUpon logo will achieve different results.

StumbleUpon spontaneous results expand the user’s creativity with one click. It has the ability to mix all of your selected interests to be discovered. Like a magazine, each page is unique and could possibly be filled with articles, help, pictures, or even videos. Planning to further research or discover new areas, StumbleUpon provides its users with an advertisement free experience rare to most sites now-a-days.

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The Internet is a fairly new and advanced invention, and for those running any type of business dealing with the Internet can be a frustrating and time consuming chore. From setting up the initial homepage to updating the website, people are constantly running into problems. Luckily there is a number of different software available to help Tucson business owners. One of the most useful and important of these software is a program called WordPress.

So…What is WordPress? 

WordPress is a blogging system that is used for both personal and professional websites. In addition to blogging, WordPress also offers options that help the user create separate webpages. It is simple and easy to sign up for, and does not contain any type of spam or advertisements. WordPress also offers a number of different user created themes that can easily visually blend with any company’s website. WordPress allows bloggers to add and edit their entries and allows businesses to give customers information and frequent updates via the Internet. WordPress is also an open source program, which means that other users are able to create themes and assist in helping the website grow. Plugins are also offered to help add to the visual aspect of the website and give each page a unique look.

Why Use WordPress in Tucson? 

Not only is WordPress free, but it also has a simple design. People who are not exactly “Internet – savy” can easily use WordPress after reading a couple of simple tutorials. WordPress offers customers a number of different assistance from the setup to the costomer’s webpage to a FAQ section where the support staff answers all questions. WordPress is the number one most widely used blogging software available to consumers. According to a monthly poll done by Quancast.com, WordPress is the 15^th most visited website outranking other blogging websites such as blogger.com and tumblr. It is easy to access and is also SEO friendly. SEO, or search engine optimization is when websites attempt to gain more visibility through rankings on search engine websites.  Since Tucson WordPress is an SEO friendly program, for users it means that that those who use WordPress are more likely to turn up in a search on Google than those who are not using the program. The SEO aspect of WordPress also sends users’ links to different websites in order to help spread the word about the business, which essentially helps market the product or business. Tucson WordPress also links to different social media outlets such as Facebook and Twitter that can also help spread the word and get more consumer attention. Another perk to using WordPress is that business owners can easily create updates for their customers without going through a webdesigner. Creating themes and layouts through webdesigners can also be unnecessary because hundreds of user created themes are available for everyone to use when designing the look of their blog. Overall, WordPress is a practical tool that should be used by all Tucson businesses trying to run a website for their company. It is convenient, free, and used by a large portion of the Internet community. Using WordPress not saves the Tucson business owner time and money on updating their website, but it also automatically markets the business through SEO.

Convinced? Try it for yourself at http://www.wordpress.org.

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Businesses, bands and other groups can now connect with 40 million Google+
users.

Google launched pages for businesses last week. They touted notable guinea pigs like Pepsi, Angry Birds and The Muppets.  The service includes familiar features from the original program like circles, steam, photos and the googlized version of the like, +1.

Creating a page isn’t any more difficult than adding your name to Facebook and Google offer s unique ways to interact with clients, co-workers and future customers.

Getting Started:

Log into your personal Google + page and find the “Create a Google+” page on the side of your stream, click!

There are several different categories to choose from depending on your group’s identification. In the case of Nuanced Media, we identified as a company and from there was able to customize our category and page title. Adding your website link will increase your SEO and make your page more eligible for one of Google+ Page’s more unique features, Direct Connect.

Direct Connect allows searchers to type in [+] Page Name and directly connect to their Google+ page. In a matter of clicks a fan of the X-Games will be able to incorporate their page into their circle, peruse their photos,  and read the latest news from their Stream.

At the moment, its only available for select users but adding your URL to your page and a Google+ badge to your site will increase your chances of being linked with Direct Connect according to Google.

On the same page, select the age appropriate for your business. After your click your basic page is now online, now its time to personalize the page!

Profile Basics:

Upload a photo to represent your business, make sure you’ve named it appropriately for maximum

SEO potential.  Show off your logo or storefront, use an image that your customers will recognize.

Pick the 10 words that best describe your company and create a catchy accurate tagline. In our case we went with,  “A website design, online marketing, and business consulting firm. ” Pepsi and Angry Birds opted for more casual taglines, “Where there’s music, there’s Pepsi.” And Ca-Caw!” respectively.

Tell People!

By spreading your page to users whom you are already connected with you can start a solid fan base. Their +1 will give other users confidence in your products and services. Reach out to customers, past and present, and ask them to add your page to their circles.

Get active. Pages with frequent, but not obnoxious updates are usually the most popular. Dan Zarrel

la, self-proclaimed Social Media Scientist, found that for Facebook, “Pages that posted less than once a day and found that the number of likes was highest for pages that posted around once every other day.” One can assume that Google+ users will adopt a similar attitude.

Having problems? Let us know what Google + topics you’d like to see addressed in our blog!

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Have you created your Google Pages Business account and now can’t re-login to your account? You want to continue editing, updating pictures etc. but are locked out?   We had the exact same problem.  After butting our heads against the wall for the majority of the morning I found a back way into Google plus for business pages.

The Solution

After consulting my browser history I finally tracked down the URL used to edit my Nuanced Media’s Google Plus Business Pages Profile.  Here is what I found. When you are just viewing the profile as a non-admin the url is the following: https://plus.google.com/u/0/105681796007125615548/posts; However, when login in correctly the URL looks like this https://plus.google.com/u/1/b/105681796007125615548/105681796007125615548/posts.

Google+ Business Page Update:

Google has updated Google+ and now all you have to do it click in the drop down menu next to your avatar. Watch the video below or Click the Drop Down Menu next to your Avatar on your Google+ Profile.

If you would like to manage multiple google+ Business Pages click here.

(Thanks Bob for the link!!)

Find this info helpful?

Please join our Google+ Circles or Google Plus us as the top of the page. Thanks!

Outdate method:

To embed image use the following code:

<a href=”http://nuancedmedia.com/how-to-re-login-to-google-business-pages/”><img title=”How to login to Google+” src=”http://nuancedmedia.com/wp-content/uploads/2011/11/Google-Plus-How-to-login.jpg” alt=”" width=”638″ height=”264″></a>

Please note: in the functioning example I am signed in to my second gmail account. If you are only signed into one account then the url would read /0/ not /1/.

In order to login to your Google plus Business Pages account you need to follow (A) /0/ which Identifies the user with (C) /b/ which I presume stands for business or something like that. After that you will need to repeat your company’s unique id number twice 105681796007125615548/105681796007125615548/ followed by posts.

Hope this helps! As always comments and suggestions are welcome

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