Numbat Marketing

Major Marketing Mission: Figuring Out Generation Y

Frank Reed — Tue, 10 Jan 2012 13:38:18 +0000

If there was ever a group of people that are coming up through the ranks that have been more mystery around how they should be defined its Generation Y. We have early Boomers, late Boomers, Generation X and now Generation Y. They are different for sure and a recent study conducted by Millenial Branding and [...]

Corporate America Pledges $1.2 Billion in Services to Boost Startups

Nick Leiber — Fri, 06 Jan 2012 16:21:05 +0000

Steve Case (center) kicked off the Startup America Partnership at the White House last January. Steve Case and Scott Case dropped by the Bloomberg offices in New York yesterday afternoon to talk up their Startup America Partnership as it nears its o...

Google v MSFT Market Cap Comparison Tells Story

Frank Reed — Fri, 06 Jan 2012 15:58:47 +0000

I am not a stock guy. Never have been. I also find discussions about who has the larger market capitalization number equivalent to the “My dad can beat up your dad” playground stuff kids engage in. The following chart, though, is interesting because it tells the story of two companies and gives insight into the [...]

Report Shows Global Social Media Differences

Frank Reed — Wed, 04 Jan 2012 15:31:58 +0000

Forrester has released its report “Global Social Media Adoption in 2011“. The full report is available to Forrester clients only but we can help hit a few of the high points for those who aren’t there yet . In a nutshell, there is no clean definition of a social media user that crosses geographical boundaries. [...]

My Secret Weapon For Niche Marketing and Keyword Research

Alex Pittendreigh — Sun, 01 Jan 2012 00:41:40 +0000

After hearing about a bunch of first-time internet marketing “newbies” using this TOP SECRET Market Samurai software to easily capture front-page rankings, traffic and sales in their first few weeks online, I had to check it out. I was so impressed by the software that I even worked out a deal to give you INSTANT [...]

When Facebook Attacks [Infographic]

Cynthia Boris — Thu, 29 Dec 2011 21:27:27 +0000

I spent much of my Christmas holiday trying to clear a virus off my son’s computer. It was the worst one I’d ever seen. Like a monster from one of those Syfy original movies, it kept growing and mutating, blocking every move I made to try and destroy it. How did he get the virus? [...]

What Performance Should You Expect from In App Ads?

Frank Reed — Tue, 27 Dec 2011 15:53:22 +0000

Mobile is on everyone’s minds these days. Whether you are talking about iOS v. Android devices or wondering just how many people have smartphones these days, there is plenty to discuss. As marketers we are most interested in who has them and if they respond well to advertising. eMarketer points out some data around the [...]

Federal R&D Grants to Small Business Near Reauthorization

Nick Leiber — Wed, 14 Dec 2011 01:13:14 +0000

A deal to reauthorize the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs, which were set to expire this Friday, is close to being approved, according to the House Small Business Committee. The two popul...

British Government Eyes Lending Directly to Small Businesses

John Tozzi — Wed, 16 Nov 2011 20:38:31 +0000

Since the 2008 financial crisis, the British government has been much more aggressive than the United States in getting the banks it bailed out to lend to small businesses. Through the Project Merlin agreement announced earlier this year, five U.K. ban...

Another Government Website for Small Business

John Tozzi — Fri, 28 Oct 2011 18:02:57 +0000

Earlier this year, the wonks at the Government Accountability Office looked at how much different government agencies replicate similar efforts. For example, the federal government has 80 programs that deal with economic development across four agencie...