Numbers that Work Make the Phone Ring

Fox News by the Numbers Misses April Fools Prank

2009-04-01T10:32:11-06:00

A equivalent of a hamster lap dance fell into oblivion as Fox email screeners missed out on a Kilmeade vs Doocey Fox News April Fools Prank. It took some thought to understand so must have been passed up. Too bad...

It was a spoof setup to pit Brian Kilmeade against Steve Doocey. It showed that Brian had Steve's number ( the domain 64783742779.info that loads an appropriate website to honor Mr. Happy) At the time the domain 64783742779.info loaded up 'The Hamster Dance."

A technical April Fools Joke, it consummated the ultimate April Fools Day prank on Brian's buddy Steve.

Fox & Friends missed it but you can still enjoy a hamster dance:
http://www.hampsterdance.com/classics/originaldance.htm

If 'News by the Numbers' can't be submitted by Numbers That Work that only leaves room for competition;

VixenNews.com vs Fox News

Numbers That Work has been re-branded as Crossover Domains
Featuring AAA Business naming strategies in an internet world:

Internet Business Naming Tips

2009-03-25T06:29:00-06:00

As the About.com, Women in Business article below suggests,the internet killed AA Naming strategies with keyword domain names and the dismissal of a "Alphabetical 1st seen gets the call" marketing plans.
But everyone knows things change and competition breeds innovation; especially in the internet age. Eventually someone conquered the internet dead-end for phone centric businesses.
2 Things Happened to Enable Web to Phone Crossover Marketing

Paper phone books transitioned to the web and brought alphabetical ordering along.

Crossover Domains invented a clever solution that leverages integrated marketing for web, phone and branding.

One Combo Domain/Business Name Delivers 5 Marketing Features
Internet Bundled Marketing Offers

A keyword combo business name

A domain name that looks like a phone number

Brands your business as a business that answers the phone!

Phone list alphabetical priority that tops AAA Competition

Outperforms AAA Business Naming Strategies by 3 Times in the phone book

Phone Book Exposure
Our 1-Pizza.com name vs. Pizza Competitors
AA naming does work, but to leverage Business Names on the web & the phone book, AA Naming needs to wrap up industry keywords like "Pet" as phone numbers; the domain becomes the brand.

1-Pet.com

1-Vet.com

1-Pizza.com

1-Lock.com

About.com: Women in Business 8 Tips for Naming a Business

Tip 7: Forget Names Using AAA To Get More Attention (It Does Not Work)
Before the Internet consumers turned to paper telephone directories to find information. Many business owners began their company's name with the letters "AAA" to be one of the first listings in a telephone directory category. Today's consumers are more likely to use the Internet to find a product or service and using three A's at the beginning of your name will not help. Search queries are not returned alphabetically but by relevance and how well your website, blog, or listing has been indexed. Tip: To get your business to show up in a search engine query you need to use Search Engine Optimization (SEO) techniques when building your website or blog.

The AAA Business Naming Strategy Defined

2009-03-09T18:44:06-06:00

...and how did AAA Naming get started?

Years ago someone noticed that the first ad seen in the phone book gets proportionally more phone calls. This quirk in human nature evolved to a business naming strategy that involves crafting a name, beginning with the letter "A" so that it was the 1st name people saw in the phone book.

Next, AA and AAA Prefixes were prefixed to keywords like towing; AAA Towing etc. to claim top position over business names that began with just one A .

Then came the internet and the AAA Naming strategy was given up for dead. The green movement made phone books an environmental nightmare and pundits proclaimed phone marketing was dead.

Many tried prefixing AA and AAA Prefixes to keywords but search engines dismissed and rejected any inherent priority. With zero marketing reach, AAA naming schemes failed on the web and no abstract advantage was gained in business or aftermarket domain name value.

Internet Twist

Generic keyword domain names were rewarded by search engines with top placement and created a new niche of success for those with the foresight to acquire these names. But link popularity can be gamed (internet cat and mouse, my website is invisible, internet search alimony) and mumbo-jumbo keywords fall flat in real world implementation as business names or as a brand.

Additionally no one saw 'phone lists' moving to the web and not everyone can make a buying decision from web presentations. Human interaction is still required to close sales by phone and many industries do so because it's more efficient. Who would have guessed that people still prefer to call on a phone to buy Pizzas, order mobile lock services, limos, and a taxis.

How to craft a business name that leverages internet and phone marketing?

There is no fair equivalent on the web for AAA Business Naming and it was thought that there was no way to accent a phone centric business nature on the web. Worse yet, no marketing link existed to get from the web to phone marketing and back.

With no method of transition, the Digital Divide between Phone & Web Centric Business Models increases and until now, no one has offered a link between phone and web marketing.

Flying in the face of Business and Marketing 101.

Competitors can out-spend the keyword.com owner by feeding the search engine monsters and paying ever increasing alimony to stay on top.

Keywords can't generally be used as business names or legally protected.

Keyword domain names invite competition from other domain name extensions.

Mumbo jumbo keyword domains are easily forgotten and don't make good business names.

Marketing angst remains for the ones in an industry where the competitor owns the primary keyword domain name.

Phone Centric Business Models Orphaned by the Web

No is no viable connection for phone centric businesses with established claims in their industries to the internet. Until now...

Crossover Names Offer A Link to the Marketing Future

Phone listings are moving to the web and bring alphabetical priorities back to the web. Consumers know how the alphabet works and numbers are expected before letters. Anything less diminishes the user experience.

Value

Internet pundits and domain appraisers choose to ignore and dismiss 1-keyword.com names.They can't appreciate the intensity of phone driven industries like pizza, mobile lock services, limos, and taxis or the angst caused by overloaded keyword dominance resulting in stupid dead-end parked pages that lead to no-where or away from them.

Just because the niche is as yet unnoticed doesn't mean the inherent abstract after-market value can be dismissed or ignored. A Crossover business name can reach this segment of phone centric businesses that close sales by phone for a few industries. We're not saying this is for all industries or businesses but a Crossover Name makes sense for some and will only increase in value as competition drives value for short memorable names that are easily branded and have built-in abstract value.

Crossover Combo Business , Domain Names and Brands bridge the gap between the phone and the web to make the phone ring.

"Thinks outside the pizza box."

Web centric vs. Phone Centric Sales Battle Rages On

2009-03-03T01:45:00-07:00

Electronic versions of phone books replace paper versions and as phone books transition to the web the alphabet goes with them...
AAA Business Naming strategies can be leveraged on the web

stop gap for the 'seo bleeding' that occurs in the 'my website is invisible'

or the 'angst era' when a competitor acquires your industry keyword domain name

or the reality that keyword dotcom domain names invite competition through their un-protectable .us, .net, .biz extensions

See why Crossover Business names as domain names fill long-term Business and Marketing 101 requirements that will even make attorneys smile.

Protectable business name

Web savvy, keyword rich, dotcom domain name

A name that makes the phone ring

DOMAIN INVESTOR HQ
AAA Business Naming strategies live on the web As phone books transition to the web, the alphabet goes with them... AAA Naming strategies live again!!

See why Crossover Business Names - make the phone ring.
Crossover Domain Names
Tags: 1-Dash Companies, AAA naming strategy, web savvy business naming, domain names, brand names, pizza, web centric, phone centric, phone book, crossover domain

Hello - Crossover Domain Names

2009-02-28T01:04:00-07:00

A re-branded Numbers That Work shows why Crossover Domain Names will eventually outperform keyword domain names because of the built-in connection between the web and phone book.
Truth is many industries still close sales by phone...
Crossover domains will make the phone ring.
Crossover domain names offer 3 times the performance in the phone book of the old AAA Business naming strategy.

Since the dotcom stampede, phone centric businesses have suffered the angst of web centric philosophies that deny the value of phone sales. Finally someone Thinks outside the pizza.com box. and validates a 'phone centric' business model with a domain name that crosses over to the phone book

Short, business name that makes sense to humans

Contains industry keyword

Lots more at Crossover Domain Names
1-Dash Companies: Crossover Domain Names.
Our Crossover Domain names combine 3 marketing features in one- a keyword combo business name - a domain name that looks like a phone number and phone list alphabetical priority that tops AAA Competition. 3 Times the performance of AAA Business Naming Strategies in the phone book.

Ann Coulter needs these names

2009-02-27T19:09:59-07:00

See why Ann Coulter needs these domain names
For Sale - an irresistible combo of 2 domain names

VixenNews.com and 1-Rant.com

Besides making the phone ring, here's Why This 2 Name Combo would rock for Ann

The domain names suit Ann Coulter's unique persona.
Imagine the twinkle in Ann's eye, contemplating the possibilities of a name that opens the door to competing head to head with Fox News?

She could back a more cunning, slyer Vixen version of news combined with 1-Rant.com, the perfect website for a Talk Show that wants people to call and RANT.

Ann Coulter would be the ideal end user.

1-Hope.com Teaser

Religious domains
If there was a website that offered hope and wanted people to call, the domain name 1-Hope.com would be ideal.

Obama Supporters

If the President Obama administration really wanted to listen they could use this domain name to attract input or offer support as America waits for stimulus.

Obama Detractors

Of course Obama detractors may want to acquire this domain name before a religious group uses 1-Hope.com for an out-reach site with an easy to remember name that invites people to call. Or God forbid Obama detractors using 1-Hope.com as a platform displaying every failure of the anointed one's administration...

Ann Coulter

Best Selling Author, frequent Fox News guest
http://www.anncoulter.com/

Vixen Definitions

A female fox.

An attractive woman who often takes advantage of men.

Source: Wikipedia <http://en.wikipedia.org/wiki/Vixen>

Vixen: Attractive, cunning, historically clever, quarrelsome, a shrewish or malicious , ill-tempered or spiteful 'fox' of a woman. Males don't see the personality quirks until it's too late… What's not to like?

Pet and Vet Business & Domain Names For Sale

2009-02-26T01:44:00-07:00

Pet and Veterinary Industry

Annual US Industry Sales - $Billions

Industry threats and opportunities

Pet City

Pet Smart

1-Pet.com and 1-Vet.com

Short, catchy easy to remember

Keywords 'pet' and 'vet'

links two vital industry keywords for dual prong marketing

1-Pet.com
One name, 3 business name variations
1-Pet.com 1Dash Pet One Dash Pet
1-PET.COM

1 Dash Pet
© 1 Dash Pet 2008

One Dash Pet
© One Dash Pet 2008

1-Vet.com
One name, 3 business name variations
1-Vet.com 1 Dash Pet One Dash Vet
1-VET.COM

1 Dash Vet
© 1 Dash Vet 2008

One Dash Vet
© One Dash Vet 2008

Cost
Domain name pricing for most of our 40+ business names starts at the cost of a Prime Time 30 second 2009 Super Bowl Spot.

   ...Capturing the $Billion Annual US Pet Industry - Make an Offer
1-VET.COM
1-PET.COM

   ...Entrance to the $36 Billion Annual US Pizza Industry significantly more.
      1-Pizza.com
Contact us by U.S. Mail to forward offers and inquiries.

MS2 LLC - An Internet Marketing Company
8165-E S. Wadsworth Blvd. #101
Littleton, Colorado 80128

Branding vs Domainer vs Phone Book

2009-02-18T01:30:00-07:00

Good info Rick! Here's how we adopted some of your ideas.

If you answer the phone you stand a chance of "Thinking outside the domainer's web centric box..."
AAA Naming Strategy updated for a Web Centric World
Take a keyword, wrap it up like a phone number, register it as a domain name and business name, and the result is it's listed ahead of your competitors in the phone book.

The domain name became the brand.

1-Pizza.com

Speed dial applied to a keyword domain can help your phone ring... Hello!!
More info at Crossover Domain Names
Link: RicksBlog.com...

Branding vs Branding vs Domainer
Morning Folks!!

What if I told you that this single post can make you a millionaire many times over? Well it will if you read carefully and fully get your head around this simple message. That's exactly what can happen. I have made a lot of posts in my time, but none are more important than the
one you are about to read. So close the door and give me a focused 10 minutes
and I think I can share something that will make your journey just a little
sweeter and more rewarding. To me
it is the difference between a domain being worth $750 and $750,000 or $7.5M.
The domain can be the same but the customers needs is different. Tapping into
THAT need is the key. So if you focus on selling domains that is exactly what
you will do. You will do what everyone else does. Buy for $100 and sell for
$200. Sell for $300, Sell for $500. But how do you buy for $100 and sell for
$1M?

I heard the following phrase when I was 19 years old and it probably took
me about 15 years to finally figure out what the hell it really meant. "When you see John Jones thru John Jones eyes, you will sell John
Jones what John Jones buys." That is the first principle. This is the most
important one as well. But this is only an add on to the purpose of this post.
Just a bonus to make it more understandable.

So how do you put this in effect? You have to look at an end user thru an
end users eyes. At TRAFFIC in late September, Brad Geisen did exactly
that. As an end user he shared his John Jones story of obtaining
foreclosure.com and Property.com. He originally was the guy on the
other side of the email telling folks they were crazy to ask $5000 for
something they registered for $7. We all know the type. Well here is
how this guy evolved from a mindset like that to paying tens of
millions for a domain name.

When you see the end user thru the end users eyes, you
will sell the end user the domain he buys. So the story starts. It's so damn
simple! It's so natural. It's untapped because until now it was difficult to
articulate in a simple form WHY they would want the category killer domain. It took an end user to explain it and that is what he did.
Funny thing.....been into domains very early. Approaching 13 years. It took an end user to simplify what a great domain really means. If you missed TRAFFIC you missed some real words of wisdom from Brad Geisen of Foreclosure.com and the buyer of my Property.com domain name. He told us HIS story from the other side. How it cost him millions to brand a domain name with no end in sight to that branding. Here is his key thought about domains. The 1 over 2 simple theory.

NATURAL BRANDING or BUILD and CREATE BRANDING

This alone is worth the price of admission. Brad told us his story of spending millions and millions to advertise and brand with his original 3 word creative domain name. When he switched and used a fraction of those ad dollars to buy a category killer domain name, he transformed his business. The dollars he was using to brand was now freed up to do other acquisitions and grow his business in a more dramatic way. NATURAL BRANDING may be the simplest way to describe what a great domain brings to the table.

So it took an end user to make this old dog figure a way to articulate what a domain name does in a very quick manner and have folks understand. Have END USERS understand.

So a category killer domains gives you instant gravitas. Gives you instant recognition. And gives you something that saves many millions. in "Natural Branding." The elements and benefits associated with a natural branding domain name overwhelm anything that advertising can do. But it is when you do both that the result is something that can not be obtained with most creative domain names.

I have never sold a stick of candy in my life. I know nothing about the business. What I do know is elbowing my way to the table with Candy.com is going to be easier than with chewonmycandy.net. Advertising Candy.com is easier than the alternative. Match it with good content and you have a winner before you start. How much does it cost that first day for chewonmycandy.net to get his 1500 targeted folks looking for candy? So one way you pay up front for an asset that returns dividends in the form of natural visitors and appreciates in value at the same time. Folks, this is really the ultimate no brainer for business and what it proves is obvious.

My friend Warren Royal knew nothing about bobbleheads, but it seems that it is easier to learn their business owning bobbleheads.com than folks in the bobble head business who don't understand it and now will pay a penalty for them not getting it with a new competitor to contend with and what could be a giant new competitor. Oh you don't think so?

Well then take my buddy Jeff Reynolds. A few weeks after 9/11 he bought a domain name, AmericanFlags.com. That was a life changing purchase both for him and everyone else in the flag business. Jeff took the ball and from what I understand, he is the largest or one of the largest flag distributors in the country and beyond. So here is another real world example of an industry not figuring out and a domain investor coming along and being an uninvited player in their industry. Taking market share only because they have THE domain in that category. The invisible cost of not understanding your own business. Your own space as it relates to domain names.

These stories can be repeated all day long. Sahar with FuneralHomes.com. He never intended to be in the funeral business but had an idea and a natural branding domain name and has made his mark.

How many more stories are like that? The most famous one of course is by Barry Diller who bought Hotels.com and forever changed the landscape of that industry.

A great domain name allows you to suck and still stay in business. I equate it to the pizza stand on the boardwalk by the ocean. Each day a new group of people come and each day you serve your crummy pizza. The pizza sucks, but you are always busy. Busy because nobody knows it sucks cuz they are tourists and are not coming back and the only reason they came to you in the first place was that you had LOCATION! Location, location, location. So that sucky pizza guy will always make money because of his location. On the other hand if he had a good product he would not only tap into the tourist, but his pizza place would become a destination and he could grow and expand and open new locations. So while the sucky pizza guy will always make great money, he will never be able to do what the guy with the great pizza does. So when you marry a great domain with a great marketing plan and a great base idea, you have something that will grow and expand and that is what it is all about. Catching that lightening in a bottle. Impossible to do unless you know what to search for and capture.

Brad started with the next phrase. One I myself know well. One I decided in my 20's I would not have to use in life. He started his speech with the words and I will close my post with them, "If I knew then what I know now?" Then ask some questions. If Marriott or Hyatt or any other hotel chain knew then what they know now would they buy hotels.com? Would they all bid on it? What is the loss or gain that domain represents? There are still more questions than answers, but I hope this claws away at things just a little bit more. Gets us one step closer. Gets one more business to understand what the hell we are talking about and why it matters more to them than it does to us.

Have a GREAT day!
Rick Schwartz

Hello - Crossover Domain Names

2009-02-17T09:19:57-07:00

A re-branded Numbers That Work shows why Crossover Domain Names will eventually outperform keyword domain names because of the built-in connection between the web and phone book.
Truth is many industries still close sales by phone...
Crossover domain names offer 3 times the performance in the phone book of the old AAA Business naming strategy.

Since the dotcom stampede, phone centric businesses have suffered the angst of web centric philosophies that deny the value of phone sales. Finally someone Thinks outside the pizza.com box. and validates a 'phone centric' business model with a domain name that crosses over to the phone book

Short, business name that makes sense to humans

Contains industry keyword

Lots more at Crossover Domain Names
1-Dash Companies: Crossover Domain Names.
Our Crossover Domain names combine 3 marketing features in one- a keyword combo business name - a domain name that looks like a phone number and phone list alphabetical priority that tops AAA Competition. 3 Times the performance of AAA Business Naming Strategies in the phone book.

8 Tactical Reasons To Use Mini Campaign Websites

2008-08-05T09:04:47-06:00

We couldn't agree more with the Site Reference article and our 8 Tactical Reasons to use Mini Campaign Websites are right here:

| 1-Pizza.mobi | 1-Pizza.us | 1-Pizza.net |1-74992.com Pizza by Numb3rs | 1-74992.mobi | 1-Pizza.ws |1-Pizza.biz | 1-Pizza.info |

They are being developed to support 1-Pizza.com the main portal to our Pizza websites.

Our Vision was to offer a way to compete with the advantage Search Engines give to the industry keyword domain. 1-Pizza.com and the 8 other members of the 1-Pizza Family of domain names is our primary example. There are others but Pizza is the hottest topic in the domain world today.
Mini Campaign Websites and Alternative Marketing Websites are an effective method of enhancing your marketing efforts and targeting optional audiences you would never have otherwise reached using your traditional sales marketing approach. Source: Site Reference

Marketing and Memorability:

Non-sense domain names annoy people

Short domains are easier to remember

Mobile people will remember domain names that look like phone numbers
1-Pizza

1-Pizza Target Market
Our goal is to attain a top 10 Search Result in Google so that we can reach our target market to sell our domain names and websites to one of the Top Ten Pizza Companies listed in a Google Search Result or a company that wants to be there.We offer a 2% Finders Fee to gain visibility and realize only an insider will have the leverage to approach a buyer unless we crack the top 100 results in the SEO derby.

Challenges
Site development is beyond most businesses budget and capabilities but we started developing our 9 pizza websites in mid-July and it will take a while to get noticed. SEO is a crapshoot yet it is interesting to see the progress we've already made in certain areas as we challenge a very competitive pizza market.

Point by Point Comments to the article:
1. ...Forcing visitors to sift through reams of material only creates frustration and irritation,
Catch 22, unless one presents 'reams of material' as fresh content you will remain invisible to search engines. Search engines are 'doing evil' and Babylizing the web.
4. ...create new markets for old products and services. The marketplace is often more innovative than the marketer in finding new ways to use old products; ways the manufacturer never realized existed.
Competitive Innovation:
Tradename protection is a benefit of all domains except 'generic' domain names and we believe we can compete against pizza.com with our 9 vs. 1 approach.

If not why do we need anything besides a dot com domain extension outside the industry keyword domain?

Disadvantage:
Because generic words can't be protected, the owner of pizza.com will need to acquire all the other extensions from their respective owners on the free market to compete against our nine 1-Pizza websites.
5. ...target specific audiences with specific tactics
Mobile, mobile, mobile... "looks like a phone number" is a marketing hook protected by tradename and a digital space that can not be occupied or claimed by anyone else.
7. ...Viral
In a convoluted world where an insurance company can successfully hijack the word 'auto' in a phone number translation, 1-74992.com and 1-74992.mobi (spells 'pizza' on a keypad)
Vision
We saw the world going mobile,
We saw a marketing vulnerability in industry keyword domains,
We adapted to the rules,
We applied innovation.

We asked everyone to "Think outside the pizza.com box."
...tough to do when stuck in the box.

Link: Site Reference
How many websites should your company have?
by Jerry Bader

That's a question that comes up often in discussions with clients, but perhaps the idea never crossed your mind. Why would any company need more than one website? Not to be glib but the answer is as many as you need, but how many is that?

If you're a large corporation it is fairly obvious that you need a separate site for each brand you offer, and a separate site for corporate background material and perhaps investor information.

But what if you're a small or medium-sized company with a limited number of products or services? Then the question becomes, do your products relate to one another? Does one item flow into the next? Is your audience for each product or service the same? And what about totally different audiences for the same product: audiences that need to be approached with totally different tactics? And then there are special circumstances like new product launches, time sensitive marketing campaigns, and limited availability offers?

Mini Campaign Websites and Alternative Marketing Websites are an effective method of enhancing your marketing efforts and targeting optional audiences you would never have otherwise reached using your traditional sales marketing approach.

7 Tactical Reasons To Use Campaign Websites

1. Focus Your Presentation: eliminate distraction and non relevant clutter

It is human nature to want to get your money's worth, but when it comes to website marketing this can be counter-productive. Wanting to cram everything you offer into one website aimed, or more to the point not aimed, at every interested audience only creates clutter and confusion. Forcing visitors to sift through reams of material only creates frustration and irritation, and with a click of a mouse they're off to the next competitor listed on their favorite search engine before they even get to your relevant information.

A campaign or brand specific website allows you to get right to the point. Greet your targeted audience with a signature video Web-host supported by appropriate images and text. If a lot of text material is required then have it turned it into an audio presentation so the material is made more accessible, understandable, and easy to absorb.

A focused brand or campaign site shortens the sales cycle by making what you offer clear and distinct; it provides visitors with the sense that you are both competent and innovative in what you do and how you do it.

2. Use Alternative Tactics: experiment with non traditional campaign and sales' approaches

Most companies follow a consistent sales approach that they have found successful. This is both a good thing and a bad thing: following a plan that has worked in the past aimed at your traditional customer base makes sense, except that it also limits you in reaching new audiences for your products and services.

There may be markets for what you offer that you have never thought of, or that you are afraid to approach because they conflict with your current methods, promotions, or initiatives.

Why give up on these potential customers when you can create an audience specific Web-presentation on a separate campaign website aimed specifically at that market. With a series of highly targeted websites you speak to the needs of specific audiences and at the same time insulate your regular clients from the alternative approaches.

In a highly competitive marketplace, your competition will be looking for every opportunity to take advantage of markets you ignore. Don't let them. You can get to them first and establish your company as the niche leader. All it takes is a little imagination, effort, and a budget to implement. This way you can have your cake and eat it too.

3.Create Urgency & Impact: campaign sites urge quick response, while creating a memorable impression

Website visitors are always complaining how much time it takes them to search for and find the products and services they need. This often translates into complaints about download times, but the fact is, with the extensive availability of broadband, it's not download times that frustrate people, it's having to search through multiple pages and levels, in a hide-and-seek game to find what they want.

A campaign or brand-specific alternative marketing site gets right to the point and delivers the information or the promotion referenced in your email, banner, and print ads, or television and radio commercials.

And if you use a signature video Web-host to deliver the information, you are making sure the presentation has impact; so even if a visitor doesn't view everything, they at least get the core message in a way they won't forget.

Your targeted marketing sales pitch won't get watered-down by extraneous information that just gets in the way. Depending on how the site is constructed and what the marketing objectives are, a campaign specific website can create a sense of urgency by building in a time sensitive expiry date.

4. Target New & Alternative Audiences: create new markets for old products and services

Not every audience for a product can be approached with the same tactics. Specific brand or campaign sites allow you to customize your approach for new or alternative audiences appealing to their specific lifestyles or behavior patterns.

If you've had experience running a sales staff or rep network, you know that salespeople who call on one specific market are rarely successful when asked to simultaneously call on another. Different markets require different approaches. Like a one-size-fits-all hat, it rarely fits anybody. Customize and isolate your approach to different markets, so you can speak directly to that market's needs and attitudes.

The marketplace is often more innovative than the marketer in finding new ways to use old products; ways the manufacturer never realized existed. Ask your customers how they use your products and then go after that market with a direct campaign that takes advantage of that specific niche.

5. Isolate & Differentiate Brands: target specific audiences with specific tactics

Companies that offer a large number of products or services often confuse potential customers by presenting far too many options and alternatives. The result is the Web-visitor doesn't buy anything because they don't want to purchase the wrong thing, or not get the best deal. Even if you get the sale, you may lose the customer because they made the wrong decision.

You want to offer prospects a limited number of distinct alternatives, just enough so they feel they have been given a choice, and don't have to look elsewhere. But too much choice within the same product category creates buyer indecision. If a product or service is aimed at a particular market because it has specific features, create a separate website to sell it. Isolating a product line on a separate website allows you to create a distinct image and brand story for that offering.

6. Accelerate Comprehension & Shorten Sales Cycle: be clear, be understood, be direct, and sales will follow

Campaign websites get right to the point. They present the marketing message quickly, and promptly direct people to take action without making them wade through mission statements and corporate histories that for campaign purposes just get in the way.

The longer it takes for someone to understand what the campaign is all about, the less likely they are to stick around long enough to make sense out of it. This is why we strongly recommend adding video and audio to the presentation. Video and audio allows you to say what needs to be said in the most understandable, persuasive, and memorable manner.

When it comes to website visitors you probably only have one shot at making a lasting impression, so don't blow it by delivering a boring or confusing presentation.

7. Support Other Advertising Efforts: supplement other marketing material with engaging, viral presentations

Campaign websites can function as landing sites and contact venues for print, television, radio, online video, banner, and display ads, as well as for articles, newsletters, and news releases.

By segregating your campaign site you can more easily track responses better than if the campaign material was integrated into your corporate site. Separating your campaign website from your main site allows you to experiment with marketing tactics aimed at new or alternative audiences, with approaches that may not be suitable for your regular site visitors. You may not even want your regular customers to know that it is your company that's running the campaign, so people will regard it as something completely new.

A Final Word or Two

You've heard about the "Long Tail" and 'niche markets' but what have you done about it? So many companies sell the same product, the same way, to the same audience, that people no longer pay much attention. Look no further than the search engine optimization market, when was the last time you actually read something truly different, truly innovative about SEO? What makes one company's promise of top ten ranking any different from the next? And if everyone who paid for optimization was in the top ten in their category, you'd have to redefine what the number ten means.

Today companies, especially small and medium sized companies, have to be different to be heard. They have to be bold and innovative and constantly try new approaches to reach their audiences.

By trying different tactics using different websites delivering alternative presentations, to alternative audiences you expand and build your business without the concern that these bold new approaches will negatively affect your more conservative existing clientele.

About MRPwebmedia

People ask, "What do you do?" You could say we inform, enlighten, innovate, and create; you could also say we deliver our clients' marketing messages in memorable ways using video, audio, webmedia campaigns and websites; all created in-house from concept to implementation, from graphic and motion design to Web-design, from script writing to video-production to post-production, from music composition to signature sound design.

What do we do? We motivate action by speaking to your audience's real needs. We tell your story so your brand, your message, embeds in the minds of your clients. We are corporate storytellers.

1-Pizza Shows Off Home Chef Pizza Gadgets and Tools Shops

2008-07-22T01:10:00-06:00

1-Pizza Adds Home Chef Pizza Gadgets and Tools Shops to the 1-Family of websites development schedule.
7 websites/one purpose/marketing pizza.

1-Pizza Web Search adds the Pizza Gadgets and Tools Store

Shop 1-Pizza adds a mini pizza chef's gadget lover's heaven:
1-Pizza Gadgets and Tools Shop for Home Chefs

Shop 1-Pizza shows off a complete Pizza Accessories Store:
1-Pizza Gadgets, Pizza Gifts and Tools Shop for pizza Lovers

4 Members of the 1-Pizza Family under development:

Pizza Lovers love Football - We're United 1-Pizza Rocks

10 Pizza Domain Names for Sale; One Purpose

2008-07-03T01:29:00-06:00

One Purpose: Online Pizza Marketing

10 Domain names working together to market pizza.

It was 7 domain names, but now it's 10 domain names offered for sale as a group.

Ongoing Ebay Ad - SOON

Contact Info at GotDigit.com
Sorry, the 2% finders fee for qualified ‘finders’ registered at GotDigit.com has been withdrawn. Offer canceled Oct. 2008

The 10 Pizza Domains are:
1-Pizza.com The main portal for our family of pizza domain names.
1-Pizza.mobi The main ‘mobile’ portal for our family of pizza domain names.

1-74992.com The main ‘Pizza by the Numbers’ portal.
(74992 - Spells Pizza on a keypad)
1-74992.mobi The main ‘Pizza by the Numbers’ portal.

1-Pizza.net A strong supporting member of our pizza domain family.
1-Pizza.us The All American Pizza Video supporting member of our pizza domain family.
1-Pizza.info A strong supporting member of our pizza domain family.

1-Pizza.biz A pizza business news member of our pizza domain family.

1-Pizza.ws The pizza "2 for 1" coupon search engine member of our pizza domain family.

One domain is coming soon.

"Think outside the pizza.com box."

Fragmented Domain Ownership of the industry keyword 'PIZZA': Pizza.com and Pizza.net, pizza.us, pizza.info, pizza.mobi are all owned by separate companies which hinders their opportunities for working together for search engine placement.

Think!

Updated: Oct. 20, 2008

7 Pizza Domains for Sale on Ebay

2008-05-12T14:36:14-06:00

The 1-Pizza Business Name, Domain names and branding are now for sale at Crossover Domains.com
Our Pizza business package includes the following:

10 Pizza Domain Names and website content

The 1-Pizza© Business Name

Rights to our 1-Pizza.com phone number - 303.923.5969

and 1-Pizza© Branding featuring both numeric and alphabetical naming

Seeking national business partner with 100 plus locations & pizza ovens and answers the phone.

Updated Link 7/2/2008: 7 Pizza Domains for Sale eBay (item 260234950566)

7 Pizza Domain Names for Sale
7 Pizza Domain Names for Sale working together to market pizza.

Pizza Domains that match and deliver our fast-food service expectations.

All of these domains resemble phone numbers and the number versions spell "Pizza" on a keypad.

Here are the 7 Domain Names:

1-Pizza.com
1-Pizza.mobi
1-74992.com and 1-74992.mobi Pizza by the numbers! (74992 spells Pizza)
1-Pizza.net
1-Pizza.us
1-Pizza.info

Posted at 03:52 PM in Analysis, Domain, dot mobi, Mobile, Numbers, Web/Tech | Permalink

Technorati Tags:
1-dash, 1-dial, after-market, appraisal, domain, hyphenated, mobi, mobile, names, pay per click, ppc, tld

Press Release - Pizza Domain War 1-Pizza.com vs. Pizza.net

2008-05-01T10:05:14-06:00

FOR IMMEDIATE RELEASE

TITLE: "Thinking Outside the Pizza.com Box"

SUBTITLE: 1-Pizza.com vs. Pizza.net

Littleton, Colorado May 1, 2008

Innovative marketing yields a challenge to Domainers, the Pizza Industry and Investors with the offering of 1-Pizza.com, a 1-Dash Domain from Numbers That Work. No one should be surprised that someone came up with a solution to the short supply of usable and pronounceable dot com domain names. The fact that 1-Dash Domains look like phone numbers, gives them a built-in 'memorability hook' to mobile surfers.

If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"

April 2008 - Pizza is Hot in Domain News

The ground-work for choosing 1-Pizza.com as the initial offering and subsequent marketing campaign for Numbers That Work came in April as the domain name Pizza.com sold for $2.6M and Pizza.net sold for $1.1M

The Crust Thickens…

As Pizza Companies face increased online competition if they didn't buy pizza.com or pizza.net few options remain with brutal internet competition ruling keyword navigation to websites. Numbers That Work announces a solution using the 1-Dash Naming Convention that places a 1 and a hyphen in front of a keyword which effectively doubles the available usable keyword domain name supply.

Companies can now compete with the owners of 'pure' keyword domains because a 1-Dash Domain carries a 'marketing hook' to mobility because 1-Dash Domains look like phone numbers.

1-Pizza.com is a good option to beat Pizza.net in Search Engine Placement

1-Pizza.com looks like a phone number, makes sense to humans and is a viable marketing solution for a mobile internet pizza sales website. With the proper ingredients (web marketing and development) 1-Pizza.com can solidify it's place against Pizza.com as Avis did to Hertz in the Rental Car Business by claiming itself as #2.

Building a New Website is Un-necessary

1-Pizza.com can be used as a user friendly shortcut to an existing website. It's shorter than MamaCiancibelliHotSpicyPizzeria.com and visitors will appreciate that it's easy to type and remember.

Articles that reference the Pizza Domain War

Gadgetell - Thoughtful affirmation of our value premise; wait and see validation.
Mixx - Shared information in domain group. 2 comments.
Digg - 2 Diggs, may get buried.

For further information, please visit these online resources:

Numbers That Work Article:

1-Pizza.com vs. Pizza.net - Why 1-Pizza.com is worth more than Pizza.net?

1-Dash Domains Article: What are 1-Dash and 1-Dial Domains?

Ebay Pre-Sale Promotion for 1-Pizza.com:

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=260234950566

About Numbers That Work

A small innovative company from Littleton, Colorado that came up with a solution to the short supply of usable and pronounceable dot com domain names. The fact that 1-Dash Domains look like phone numbers, gives them a built-in 'memorability hook' to mobile surfers. If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"

Contact:

MS2 LLC, PR /Media Dept.
Littleton, Colorado

ms2domain@gmail.com

Numbers That Work

http://www.numbersthatwork.com/

###

Press Release Link on SANE PR

Thinking Outside the Pizza.com - "Pizza Box"

2008-04-08T09:16:16-06:00

Pizza.com - Direct Navigation
Pizza.com is one of the best examples of Direct Navigation for marketing to desktop surfers available. The $2.6M sale is breath-taking.

Catastrophic Oversight as it Relates to Domain Names
Every business endeavor should include a review for catastrophic oversight. Overlooking key information from any source can lead to failure. As desk bound surfers go mobile there is a disconnect to bookmarks and thinking.
"Sorry, I just can't remember that long nasty to type website..."
MamaCiancibelliHotSpicyPizzeria.com => right!
Mobile Pizza Marketing Oversight
The entire pizza industry has overlooked mobile pizza marketing by a new innovative domain naming convention called 1-Dash Domains.

There are 4 domain names that specifically, un-equivocally target mobile pizza sales.

The Solution is 1-Dash Domains because they look like Phone Numbers

1-Pizza.com
1-Pizza.mobi
1-74992.com (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

It's So Obvious a Sixth Grader Can See it
Every one of these 1-Dash domains is shorter than the companies names listed in our search for pizza and shorter than most of the domains listed for sale at TDNAM containing the word pizza.
1-Pizza.com
1-Pizza.mobi
1-74992.com (74992 spells Pizza on a phone keypad)
1-74992.mobi
Hello! All of these domains have marketing 'BLING' and make sense to consumers.
All the domains are short and easy to remember.

Marketing Solution Hidden in Plain Sight!!
The domain industry hasn't noticed Numbers That Work either (1-Dash Domains parent company) but consumers will; they can't help it. Once 1-Dash is explained (1-Dash puts a 1- in a domain name to make it look like a phone number) the association to a phone number and mobility can't be ignored; especially with a phone in hand.

Pizza.com - Direct Navigation
Pizza.com is one of the best examples of Direct Navigation for marketing to desktop surfers available. The $2.6M sale is breath-taking.

Pizza.net - Defensive Registration
Pizza.net has a bid of $500k with 3 days to go at TDNAM. Currently there are 326 domains for sale with the word 'pizza' in them. Most are long and nonsensical, aimed at attracting key-word searches and at last check, no bids were evident.

Did one of these 5 companies buy Pizza.com
The buyer of pizza.com has not been revealed yet so maybe it's one of these 5 Pizza Companies listed on Google:

Pizza Hut

Pappa John's

Domino's

Giordano's

Round Table Pizza

So four of these pizza companies will give up?
      Ya, right.

1-Dash and 1-Dial Private Domains for sale listing.

...that's thinking outside the "Pizza Box"

April Fools on Fox and Friends Steve Doocy by Brian Kilmeade

2008-03-30T15:45:28-06:00

Brian, says he has Steve Doocy's Number?
He Does!
The number is: 64783742779 and that 'spells' Mister Happy on a phone keypad.

Brian planned and executed the perfect April Fool in 2008 on Steve Doocy (Mister Happy) his co-hort on Fox and Friends, by utilizing a 'Numbers That Work' domain 64783742779.info that loads an appropriate website to honor Mr. Happy.

The domain 64783742779.info is being used as a forwarder to another site to consummate the ultimate April Fools Day prank on his buddy Steve.
Of course Brian Kilmeade denies it now...

Fox & Friends missed it bit can still enjoy an April Fool's hamster dance: http://www.hampsterdance.com/classics/originaldance.htm

Numbers That Work has been re-branded into Crossover Domains
AAA Business naming strategies in an internet world:

Read on for more in our April 2nd follow up:

April, 2nd, 2008
Wait til next year...

forwarding was suspended to prevent innocent animals from being harmed

Steve Doocy released his choke hold on Brian

Everybody is friends again

Other KiiWii Has Your Number Spoofs:

About Numbers That Work
Numbers That Work is a small startup with a cool idea anyone can use to connect with mobile surfers; have the domain name act or look like a phone number. The value of 'Numbers That Work Domains' is magnified by inherent direct navigation for the mobile web market.

If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"

logical and novel

memorable and marketable

easy association to phone when user is in a mobile state

mobile, mobile, mobile

Numbers That Work
Domain names are created by using the numbers on a phone keypad to 'spell' the words used in a domain name.
Numbers (6862377.com)
Don't Call Me (3668225563.com)

It gets interesting as our 1-Dash & 1-Dial versions of Numbers That Work Emerge

1-Dash & 1-Dial Examples using the word 'Pizza'
1-Pizza.com
1-Pizza.mobi
1-74992.com (74992 spells Pizza on a phone keypad)
1-74992.mobi
The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

Info: http://www.numbersthatwork.com/1dash

KiiWii
KiiWii is our chameleon character that pulls spoofs on special people.
Please stay tuned...

Google's Top 17 (18) Easter Eggs, Gags, and Hoaxes

2008-03-24T07:13:51-06:00

Hey PC World... how about a title change?
PC World - Google's Top 18 ~~(17)~~ Easter Eggs, Gags, and Hoaxes
We see Google hid an 'Easter Egg' in plain site since they registered 466453.com in the year 2000

PC World missed this one and we think a few other people did too... (we know others reported it, we mention it again because it's so cool)

466453.com was hidden in plain sight among Google's 500 Domains.
On Easter our article explained that the number '466453' in 466453.com spells 'Google' on a phone keypad and that makes it a 'Number That Works!' (We know we're not the first)

Google is using 466453.com as a pointer or alias to google.com

We also pointed out a cool way to use 1-Dash Domains as pointers to reach mobile surfers with the group of search domains that target mobile surfers.

Link: PC World - Google's Top 17 Easter Eggs, Gags, and Hoaxes.
Google's Top 17 Easter Eggs, Gags, and Hoaxes Google makes your life easier with great search, but did you also know it's loaded with pranks, goofs, and put-ons? We show you the best of the bunch.

Domains For Sale | Dot Mobi Investor HQ | 1-Dash Domains | Domains for Sale by Group

Google has an 'Easter Egg' in owned Domains

2008-03-23T06:53:12-06:00

466453.com Spells 'Google' on a Phone Keypad
Numbers That Work noticed that the number '466453' in 466453.com spells 'Google' on a phone keypad and that makes it a 'Number That Works!'

The number '466453' 'spells' other, non-sensical things too but you can check it using KeyPad Golf, our free online, word to numeric keypad converter. The other numbers as domains will remain puzzles until someone reveals what they are.

We contacted Google to discuss our 1-Dash and 1-Dial search domains with their online web form but...
We appreciate your interest in Google, and thank you for taking the time to write.
Regards, The Google Team

Note: We think 1-Google (any domain extension) would be an infringement on the Google Mark. Our 1-Dial domains that look like phone numbers would not.
1-466453.COM and 1-466453.MOBI
We thought these domains were fun but we never reached a human...
4588466453.info 4588466453 spells ILuvGoogle
93588466453.info 93588466453 spells WeLuvGoogle

Domains Associated with Phone Numbers
Associating domains to phone numbers with 1-Dash and 1-Dial Domains can capture an entire mobile market segment because a phone user makes and sustains a constant connection between the phone and web. And we registered the common words we most use as search terms; ask, find, seek etc.

Direct Navigation Exemplified
1-Dash Domains offer the purest form of Direct Navigation to end users available and it's simple. Take a common word and precede it with a 1- (one-dash) and you have a domain that looks like a phone number. Our analysis:

Search Domains with direct navigation for Search

18 Domains formatted like phone numbers For Sale.
Word          1-Dash.com 1-Dash.mobi 1-Dial.com 1-Dial.mobi
Seek          1-seek.com    1-seek.mobi 1-7335.com 1-7335.mobi
Find                               1-find.mobi 1-3463.com 1-3463.mobi
Ask             1-ask.com    1-ask.mobi    1-275.com    1-275.mobi
Help                               1-help.mobi 1-4357.com 1-4357.mobi
NFO (info) 1-nfo.com    1-nfo.mobi    1-636.com    1-636.mobi
Note: NFO is a 'geek' shortcut for info.

Link: pronetadvertising.com
Google's growing list of domains

Have you ever wondered how many domain names Google owns? Currently Google owns 520 domain names. Their domain collection has been growing over the last couple years because of all of the companies they started and have bought. Some of these domain names are not in Google's name, but in the company's name that they purchased. If you see any domains missing or inaccuracies, feel free and leave a comment.

21150.com
3576.net
38389438.com
466453.com
7sou.com
95539.com

List continues:
adsbygoogle.com
adsense.net
adwords.com
adwords.net
adwords.org
adwordselect.com
adwordsexample.com
adwordsgoogle.com
adwordsselect.com
adwords-select.com
adwordsselect.net
adwordsselect.org
akwan.com
allevil.org
altos.us
android.com
answergoogle.com
answer-google.com
answersgoogle.com
answers-google.com
appliedsemantics.com
appsem.com
apsem.com
arabgoogle.com
arabicgoogle.com
askgoogle.com
atlantis9.org
averitablebevy.com

Domain Pointers and Aliases from 1-Dash Lead to Sales

2008-03-20T08:07:18-06:00

Long domain names hinder users

Hard to remember

Too long to type

Naming doesn't make sense

Google Mobile at http://www.google.com/mobile/ is an example of a long nasty URL that really sends a message to mobile surfers that the site is an after-thought,
"Oh, by the way. We have a mobile website for you but the best we can do is add it on to our current domain name. Happy typing!"

With the competition for search results, search providers will catch on to this eventually. Maybe someone that reads this can give them a head's up? We're positive the domains we have for sale in our Search Group of domains made up of common words people think about when searching, will not be sold for anywhere close to $44 million...
Numbers That Work has the solution!

Implement a Domain Alias (Search Company)
Using our domains with the common search term: Ask
1-ask.com
1-ask.mobi
1-275.com    (275 spells Ask on a phone keypad) (Cool huh?)
1-275.mobi

Google Example:
Point 1-ask.com and 1-275.com to: http://www.google.com

and

Point 1-ask.mobi and 1-275.mobi to: http://www.google.com/mobile/
Why a Domain Alias?
Multiple domains can be used to 'point' to a companies main website.
This is done by setting the domain nameservers or by forwarding a domain.

Alias Defined:
After a domain is setup to 'point' somewhere, it is referred to as an alias.

Domain Pointer Examples:
Numbers That Work
numbersthatwork.com points to http://http://numbersthatwork.typepad.com
1-Dash.com points to http://numbersthatwork.typepad.com/1dash
PC Magazine
How PC Magazine uses a Domain Pointer or Alias
pcmag.com points to http://www.pcmag.com/
and
pcmagazine.com/ also points to http://www.pcmag.com/
Domains that look like phone numbers become Direct Navigation Domains
Marketing to web surfers can be accomplished with Direct Navigation Domains from Numbers That Work. Just by adding a 1- (1 dash) to the beginning of domain name it 'looks' like a phone number!! This provides a unique 'memory hook' for people on mobile devices.

Wow, I can remember that!

We have several common word domains for sale formatted like phone numbers.
Our domains are short and easy to remember.

Domains for Sale
Complete List of Domains for Sale
1-Dash Domains for Sale by Group

Search Industry Portfolio Offering
We would look at 1-Dial and 1-Dash domains using relevant keywords as a way to capture the mobile 'Search market'...

These domains are short and easy to remember with a 'killer' memorability hook to mobile users.

Common words relating to the Search Industry - Domains formatted like phone numbers.
Word          1-Dash.com 1-Dash.mobi 1-Dial.com 1-Dial.mobi
Seek          1-seek.com    1-seek.mobi 1-7335.com 1-7335.mobi
Find                               1-find.mobi 1-3463.com 1-3463.mobi
Ask             1-ask.com    1-ask.mobi    1-275.com    1-275.mobi
Help                               1-help.mobi 1-4357.com 1-4357.mobi
NFO (info) 1-nfo.com    1-nfo.mobi    1-636.com    1-636.mobi
Note: NFO is a 'geek' shortcut for info.

Tags: Domain, Pointer,Alias, Marketing, Sales
Direct Navigation Domains

Direct navigation - Wikipedia

2008-03-13T08:05:12-06:00

Wikipedia could add 1-Dash and 1-Dial Domains to their definition of direct navigation because from a marketing standpoint, it precedes typing by placing the link in the surfer's head.

Marketing doesn't get any better than that and after all, they defined direct navigation as a loosely defined term...

Link: Wikipedia, the free encyclopedia.
Direct navigation From Wikipedia, the free encyclopedia Jump to: navigation, search

Direct navigation is a marketing term that describes the method individuals use to navigate the Internet in order to arrive at specific websites. Direct navigation is a new, loosely defined term which is generally understood to include type-in traffic and bookmarked traffic. This involves an internet user navigating to a website directly through the website address bar, bypassing any online search engines and navigating directly to the domain.

A 2005 study of internet traffic revealed that direct navigation traffic such as browser type-in traffic, bookmarks of existing sites and visits to existing, known website domain names converts into sales for advertisers at 4.23% of total visits compared to 2.3% for product and service related searches performed via the search box at search engines such as Google and Yahoo.

Pizza Anyone?

2008-03-07T01:45:00-07:00

A 'prime example' our naming convention in action targets mobile pizza customers with 4 domain names that use our 1-Dial and 1-Dash Domain naming convention.

Domains That Look Like Phone Numbers Target Mobile Pizza Sales
1-Pizza.com
1-Pizza.mobi
1-74992.com (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

Using a combination of common words and common sense, 1-Dial and 1-Dash domains will become the definitive 'direct navigation' connection to mobile surfers.

Google; AT&T shocked by iPhone usage

2008-02-22T03:35:00-07:00

Shocked... We're not!!
Maybe surprised they didn't realize the pent-up demand for 'all-you-can-eat' data plans.
Doh!

Death of land-lines
But here's a real shocker, AT&T was equally oblivious to the fact that the death of the land-line was caused by the disconnect of phone features from phone to phone (especially speed-dial) and the nickel and dime ransom for features.

Vonage says it well with their TV ads... 'What have you done for 100 years? Answer: Raise prices.

Mobile Disconnect Solved by 1-Dash and 1-Dial Domains
Mobile users feel the disconnect from their PCs and land-line phones because of the loss of bookmarks and speed dial. 1-Dash and 1-Dial Domain offer ease of use and a memory hook for marketeers wishing to reach mobile surfers.
"Google searches from my iPhone are high because Apple makes it so damned easy."

Yes, and our 1-Dash & 1-Dial Domains are even better because it eliminates the search step altogether!

Link: The Apple Core | ZDNet.com
February 15th, 2008 -- Posted by Jason D. O'Grady @ 5:57 am

Search titan Google and mobile phone carrier AT&T have been stunned by iPhone users usage patterns according to reports in recent days.

AppleInsider reports that Google has seen 50 times more search requests
coming from Apple iPhones than any other mobile handset. They were so
shocked, in fact, that they suspected that they had made an error
tabulating their data.

According to the Financial Times Vic Gundotra, head of Google’s mobile operations, said that if other handset manufacturers follow in Apple’s footsteps and make Web access easier on their handsets the number of mobile searches could outpace fixed internet search “within the next several years.”

I know that my Google searches from my iPhone are high because Apple makes it so damned easy.

The Google search bar pops up right below (and as large as) the URL field. Why guess at a URL when Google is right there? I know lots of people that don’t even try URLs any more, they just Google everything – even domain names!

Is the address bar doomed?
In related news René Obermann, CEO of Deutsche Telekom AG, says iPhone is driving up average wireless data usage as much as 30 times higher than on other phones. The average Internet usage for an iPhone customer is more than 100 MBytes. Which is 30 times the use for their average contract-based consumer.AT&T’s announcement of new business and international roaming plans and their replacement of T-Mobile as the Wifi provider at 7,000 U.S. company-owned Starbucks stores nationwide should only accelerate data usage in the months to come.A quick peek at my last two months iPhone data usage shows that I used 110MB in February and 169MB in January. You’ve gotta love those domestic unlimited data plans!

New legislation for telemarketers: Do Not Call. Ever.

2008-02-18T12:30:29-07:00

Of course we like our idea better; Don't give anyone a real number until you trust them.

So we use: 366-822-5563

And because '3668225563' translates to 'Don’t Call Me' on a phone keypad http://www.3668225563.com is a 'Number that Works' Domain.

This may be the greatest privacy tool ever invented if we say so ourselves...

What's your phone number?
Answer: 3668225563

Link: Arstechnica
By Jacqui Cheng | Published: December 18, 2007 - 12:40PM CT

Ever since the launch of the National Do Not Call registry, the American dinner hour has been quieter. Well, mostly. There have been a few violators here, but overall, the level of telemarketing calls has gone down significantly in recent years thanks to the registry. Both the House and Senate have passed bills this month meant to improve upon it, ensuring that the majority of your spam stays off your phone line (and remains in your inbox).

The first of the bills, the Do-Not-Call Improvement Act of 2007 (S 2096), was recently

passed by the Senate, and a nearly identical version (HR 3541) was passed by the House earlier this month. As the registry functions today, users must re-register their phone numbers every five years if they want to remain on the list, but the bills change that by eliminating the automatic removal of phone numbers after a certain period of time. Now, registrants will remain on the do-not-call list indefinitely until they request to be removed, or if the number becomes no longer valid, becomes disconnected, or gets reassigned. According to the bill, the FTC can check phone numbers periodically for this, and may remove them from the list if they no longer belong to the person who registered them.

"By enacting this legislation, the Senate has taken an important step toward making the Do-Not-Call list the Never-Call list," said Senator Ted Stevens (R-AK), cosponsor of the Senate version of the bill, in a statement. Thanks, Ted.
Not having to constantly re-register is a convenient change for us at home, but that's not all Congress has in store. The Senate also passed the Do-Not-Call Registry Fee Extension Act of 2007, which will allow the FTC to continue collecting fees required to operate the registry (money, always helpful in getting things done).

As it stands now, the FTC only has the authority to collect operational fees through the end of 2007. Instead, the bill will permanently extend the FTC's ability to collect the fees, which come from telemarketing companies that are required, by law, to keep up-to-date lists on phone numbers that they cannot call. Under the new legislation, the Congressional Budget Office estimates (PDF) that the FTC will collect some $107 million over the next five years, which is a couple million per year more than the FTC makes currently (roughly $19 million was collected in 2006, for example).

Those fees are apparently being put to work in going after violators, too. Last month, the FTC slapped several companies, ranging from Craftmatic to DT, with $7.7 million in penalties for not following the requirements of the registry. The settlement with Craftmatic and its subsidiaries was the second-largest in history for Do-Not-Call violations—the largest was a settlement with DirectTV in 2005 for $5.3 million.

So here's to many more years of call-free dinners! Now, if only someone could invent a Do-Not-Call registry for annoying family members.

Common words like 'Pizza' become 1-Pizza.com and look like a phone numbers.
If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"

Spoof - Oops, My Hair's on Fire

2008-02-13T12:02:22-07:00

Hello ~~Mom~~ Non or 666,

Sorry I haven't written sooner and I’m so sorry about your name. Who knew?

I had no idea some nut would re-invent the internet domain naming system; translating words to the numbers on a phone keypad…

Sorry got 2 go, lots of names to register at Numbers That Work Domains

Please break this gently to ~~Dad~~ Fad…

Your son,
~~Bob~~... err Cob... err 262,
Founder of ~~GoSumptin~~ HoDaffy

The Morale of the Story:
Some nut changed the internet by noticing that the words Mom, non and 666 are all spelled with the '6' key on a phone keypad.

..anyway, maybe you noticed our guys hair is now on fire?

Other KiiWii Spoofs

Our 'Don't Call me Spoof', the ultimate privacy tool

Our 'Made Ya Look Spoof'

The About Us Wiki 6233925665.info (Made Ya Look) Spoof
6233925665.info

Our Storybook Presentation:
'KiiWii Has Your Number'

Example 3 - Format The Word 'Pizza' as a 1-Dash Domain

2008-02-11T15:30:00-07:00

The best way to explain a '1-Dash Domain' is to work through it:

1-Dash uses common words like 'Pizza' that becomes 1-Pizza.com and look like a phone numbers.

'Pizza' becomes 1-Pizza.com

Wow, It looks like a 'Hello Mobile Users Welcome Mat!!'

Step 1
The common word "Pizza" was registered as:

1-Pizza.com => http://www.1-Pizza.com

1-Pizza.mobi => http://www.1-Pizza.mobi
Step 2
We added the 'Privacy' option for security and Anti-SPAM reasons.
We parked the domains (it's automatic) until we decide to build websites for them.
1-Pizza.com => http://www.1-Pizza.com

1-Pizza.mobi => http://www.1-Pizza.mobi

We also registered their 1-Dial cousins:
1-74992.com => http://www.1-74992.com

1-74992.mobi => http://www.1-74992.mobi

KeyPad Golf© | A goofy name for our little ‘word to number’ tool

KeyPad Golf converts text to numbers on a phone keypad.

The conversion process of ‘text to numbers’ using a phone keypad is tedious so we offer KeyPad Golf ©

A free, online application we developed to do the ‘word to number’ translation for us.

It isn’t fancy but it works.
KeyPad Golf is located here:

It may just be a way to grab your favorite number but we see some definite entertainment value here...

Keywords: domain,1-dial,1-dash,mobile,internet,numbers,phone,keypad

Example 2 - Format a 1-Dial Domain

2008-02-11T11:39:00-07:00

The best way to explain a '1-Dial Domain' is to work through the logic:

1-Dial uses a number converted on a phone keypad.

'Pizza' becomes 1-74992.com (74992)

It looks like a phone number.

Step 1
Enter 'PIZZA' into our 'KeyPad Golf' application below.
Pizza is translated to 74992
Step 2
The number 74992 was then registered as .com and .mobi domains.
We added the 'Privacy' option for security and Anti-SPAM reasons.
We parked the domains (it's automatic) until we decide to build websites for them.
1-74992.com => http://www.1-74992.com

1-74992.mobi => http://www.1-74992.mobi

We also registered their 1-Dash cousins:

1-Pizza.com => http://www.1-Pizza.com

1-Pizza.mobi => http://www.1-Pizza.mobi

KeyPad Golf©

It may just be a way to grab your favorite number but we see some definite entertainment value here...

Keywords: domain,1-dial,1-dash,mobile,internet,numbers,phone,keypad

A Number That Works...

2008-02-07T17:30:00-07:00

Very cool... why hasn't someone thought of this before?

...'direct navigation' connections to mobile surfers by using a domain name that makes sense to the user!

'Numbers That Work' takes a new, unique approach to selling domain names. They feature domains that are like phone numbers and use their naming conventions.

'Numbers That Work' domain names are formatted like phone numbers and/or converted from a phone keypad. It spells "Mobile, mobile, mobile to surfers and businesses trying to market to them.

Examples:
Made Ya Look (6233925665.info)
Don't Call Me (3668225563.com)

They feature the definitive 'direct navigation' connection to mobile surfers and because domains are formatted like phone numbers, mobile surfers know they are the target market.

1-Dial Domains - use Numbers
Numbers (1-6862377.com)
Lobo (1-5626.com) or Loco or Loan

1-Dash Domains - use Words
Numbers (1-Numbers.com)
Lobo (1-Loco.com) or Loan

KeyPad Golf - a free text to phone converter.

Technorati Profile

A Fascination With Numbers

2008-02-07T00:22:00-07:00

Recently the 16 digit code that cracks the current DVD encryption scheme was released to the 'wild' and it created quite a stir. Not only because the DRM rights game was escalated, but because of our interest in numbers in general. This was followed by Freedom-to-Tinker's You Can Own an Integer of your very own offering featured on Digg that we liked a lot for the same reasons.

We're hooked on numbers...

Register a Number as a Domain Name

Site5 Webhosting

2008-02-06T01:19:00-07:00

Hosting Packages:

We have some great options for webhosting by site5 starting at $5.00 a month. This is lot better than the 'Freebie' Website tonight package that comes with your domain for a business looking to have a web-presence.

The plans come with Fantastico, they're dependable and inexpensive. Fantastico is an advanced script auto-installer which allows each user to easily have a certain software on his/her web site. Currently, Fantastico can easily install a large amount of software like blogs, forums, shopping carts and photo galleries.

Fantastico includes about 50 of the most popular and widely used open source software packages. With just a few clicks of the mouse, any of the software applications included in the Fantastico system can be installed and set up on your web site and you can start using them right away.
Note: Make sure you use complex passwords of at least 11 characters when setting up your selections.

Developers:

If you are a developer and would like to become a reseller so that you can provide better service for your clients, you may be interested in the following package.

Don’t Call Me

2008-02-05T15:56:39-07:00

- Really, 'Don’t Call Me'

Here is a fun example of putting a number to work in a domain; 3668225563.com

Because '3668225563' translates to 'Don’t Call Me' on a phone keypad.

This may be the greatest privacy tool ever invented if we say so ourselves...
<insert chuckle>

What's your phone number?
Answer: 3668225563

Check it out using KeyPad Golf, our free text to phone keypad converter!
Enter Don’t Call Me in the input box, 3668225563 is the result.

For the record, that number is not in service and after this post may be permanently unlisted. We think the 3668225563.com domain should belong to the people that run the "Do Not Call Registry" but they didn't have much of a sense of humor about it...

Oh, well. Maybe they like this one better!
6622555478.com -- (No Call List - Converted from a phone keypad)