Researched published in the journal Cancer Prevention Research, suggests that the consumption of the root of Piper methysticum, or kava, may prevent the development of tobacco smoke-induced lung cancer.

In a recent study by the University of Minnesota and Texas Tech University exploration was made on the effects of a certain blend or preparation of kava root and lung cancer in mice. It was concluded that the extract may have the potential to reduce the risk of lung cancer in humans. There were also naturally occuring components of kava that can be beneficial for preventing lung cancer.

There is a proposal that these findings would explain the low rate of cancer in the South Pacific Islands, Vanatu, Fiji and Western Samoa, all of which traditionally consume kava.

Although these studies use only a certain preparation of kava, hope is on the horizon for a more healthy, kava laden world.

Resource:

Nutraceuticals World, Kava Root Study Shows Promise for Lung Cancer Prevention, January 8, 2014

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When marketing a new supplement product to your customer base, it is important to know what terms consumers are drawn to. Above is a chart with data taken from the FMI 2015 U.S. Grocery Shopper Trends Report.

Whole grain is at the top of the list. When speaking specifically about supplements, the top terms that could apply are “High fiber”, “No artificial ingredients”, “Natural”, and “Non-GMO”.

To better view this chart, click on image.

The post Product Claims That Speak to Consumers first appeared on Nutra Business.

stjohnswortfinal (Converted) from Boli Naturals on Vimeo.

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Forskolin calls Thailand, India and Nepal its home in which where it has been used in Ayurvedic medicine for centuries.  Plectranthus Barbatus, is the plant that produces Forskolin.

The following information has not been evaluated by the FDA. Forskollin is not intended to diagnose, treat, cure or prevent any diseases.

Forskolin Is Thought To Promote a Healthy Heart

• Forskolin has been reported to help your heart muscle by creating increased energy thus pumping additional blood to its vessels aiding in the distribution and circulation of blood to your body.

• Forskolin tells the walls of the blood vessels to relax and take a little vacay. With this new found relaxation, the body’s blood pressure decreases providing less resistance to blood flow, allowing the heart to pump blood effortlessly.

How Can Forskolin Improve My Skin?

Forskolin is also beneficial to your skin as it has been suggested that it can enhance the production of melanin in your hair follicles, which results in healthy hair growth. Protection is also provided for your skin against UV rays that cause cell damage. In addition, there have been many clinical trials that suggest Forskolin is good for treating eczema, psoriasis, and skin irritation.

What Else Can Forskolin Do?

Forskolin can be taken in capsule form as s  dietary supplement. Forskolin has been known to provide your body with many healthy benefits that will allow you to lose weight effectively not only assists in minor fat release but increases muscle building and lean body mass.

Higher muscle mass boosts metabolism and reduces fat storage.

Forskolin used for digestion can effectively enhance your metabolism by stimulating cAMP. cAMP (Cyclic Adenosine Monophosphate) can trigger your thyroid which can break fat down and convert it into energy. Resulting in minimal fat storage inside the body.

Reality

Losing weight is difficult. Every person’s body chemistry is different. Herbal effectiveness can be successful in some and not in others. But we can never stop trying. Developing a eating, training and supplement regimen that works for you is essential.

The FDA has not evaluated this claim. This product is not intended to diagnose, treat, cure or prevent any disease.

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Ceramides protect the skin from infection and retain moisture by creating an impermeable barrier between the skin and harmful microorganisms. As we age, our skin has a break down in ceramides and collagen.

Ceramides aid in moisture retention and collagen support which together plump the skin to create a more youthful look. Plant structures like Phytoceramides and stem cells are the hottest ingredients in skin care today. The topical application of these structures protect the skin but aren’t nearly as effective as internal absorption. This is where Nutrabusiness comes in. Our Rice Phytoceramides are an affordable instrument that will turn back the clock.

The post Phytoceramides. Be Your Best (Skin). first appeared on Nutra Business.

1. Who Do You Want To Be?

• If your brand was a person, what characteristics would it possess?
• Is this person active, fun, compelling?
• Maybe this person is clinical, intellectual, analytical.

2. What Would You Find Interesting to Talk about?

• When online, what content are you interested?
• Webmd, CNN, Daily Show with John Stewart, MLB World Series, each of these has a different message and audience.

3. Does your brand stand for something? (If not, maybe consider what you are doing in business.)

• Even if your business is a large ecommerce site, think Amazon, it still can stand for something. The message might be “We bring quality products to everyone around the world” (even if you live in the back woods of Montana). Possibly the message is “Any product you need at great prices with spectacular customer service”. Of course if you run a non-profit the message would be organization specific, but you get the point.

4. Be Sincere.

• Don’t promise the world, because frankly, no one can deliver on that promise. For example, there are businesses that say “Yes” to every request, despite a large work load, they promise to deliver on any day the customer requests. However, if this business is lucky enough to have more business than their current workload can handle, the business will ultimately break their delivery promises. In result a customer that will not return.

5. What Would The Personification Of Your Brand Look Like?

• Would they be wearing macaroni earrings, bright sweaters and serve an audience of preschoolers?
• Would your brand wear black or gray every day, purchase post modern furniture and eat dinner at 9 o’clock at night?
• Perhaps your brand loves white eyelet skirts, open fields, drives a truck, and listens to Carrie Underwood?

These may sound like ridiculous examples, however they paint a picture of what each of those individuals would look like and what environment they would live in.

6. How to Relay The Emotions and Appearance of Your Brand.

Now that you have decided on your message, purpose, and style, it’s time to start developing your brand.

• Colors. You have already pictured what the individual representing your brand would wear, be interested in, and attracted to. Now you can hone in on your color pallet.
• Adjectives. After you have decided what your brand’s messages are, it’s helpful to make a list of adjectives that describe the core values of your brand.
• Font. Similar to the process of picking your color pallet you can start researching fonts

7. Hire your team.

• If you are a business of one or two, you probably don’t possess the skills to perform each of the branding pieces and projects on your own. Don’t worry there are plenty of contractors with the skills you need to help you along the way. The best part of developing your team is that you already have a message, purpose and style for your brand. This roadmap will save a lot of time as you get your business started.
• Shop around. There is always someone hungry for your business with the skills that you desire and at a price you can afford. Find them. This will set the tone for future project budgets. When you start too high, it is hard to go down from there.

Every business needs a starting point. You may learn more about how your brand can evolve after analysis of your current buyers and their online habits. Many companies and their marketing directors make the mistake of sticking so strictly to a brand guideline that they miss what their customers are telling them. Evolution can be a good thing. Dreams and visions can change. Start by creating a solid foundation for your brand, create a plan and then you can fine tune as you grow.

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Raspberry Ketone is the primary aroma compound of red raspberries. The ketone compound regulates Adiponectin, a hormone used by the body to regulate metabolism. Raspberry Ketone causes the fat within your cells to get broken up more effectively, helping your body burn fat faster. These ketones can be extracted from the fruit and hydrogenated to be taken as a dietary supplement. To get the same benefit from the fruit itself, you’d have to consume 90 pounds of raspberries (for every 100mg of Raspberry Ketone)!

Dr. Oz labeled Raspberry Ketone as “the number one miracle in a bottle” and since then, the product has been a popular weight-loss supplement. Dr. Oz has endorsed the dietary supplement as a safe and effective way to lose weight and obtain the healthy body you desire. Whether you’re looking to tone up or drop a few pounds, Raspberry Ketone is an excellent and healthy way to enhance your exercise and diet routine. For more information on our Raspberry Ketone, click here!

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