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    <title>OGLabs — Performance & Transformation</title>
    <meta name="description" content="OGLabs Germany - Performance marketing and corporate restructuring for the gaming and digital industry. Since 2011.">
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        <img src="/img/logo.png" alt="OGLabs Germany" class="hero-logo reveal">
        <div class="hero-tag reveal d1">Performance Marketing &middot; Corporate Restructuring</div>
        <h1 class="reveal d2">Where marketing<br>meets <em>transformation</em></h1>
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        <p>Performance marketing and corporate restructuring for the gaming and digital industry. Since 2011, we help companies scale profitably; and reshape how they operate.</p>
        <a href="#" class="btn eml">Start a conversation &rarr;</a>
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<section class="services" id="svc">
    <div class="sh reveal"><span class="sh-dot"></span><span class="sh-lbl">What we do</span></div>
    <div class="sgrid">
        <div class="sc reveal">
            <div class="sc-tag">Core</div>
            <h3>Performance Marketing</h3>
            <p>Data-driven campaigns across Meta, Google, TikTok, and programmatic channels. Specialized in ROI-positive user acquisition at scale.</p>
        </div>
        <div class="sc reveal d1">
            <div class="sc-tag">Transformation</div>
            <h3>Company Restructuring</h3>
            <p>We restructure gaming and digital companies end-to-end. From team setup and operations to go-to-market strategy and P&amp;L optimization.</p>
        </div>
        <div class="sc reveal d2">
            <div class="sc-tag">Assessment</div>
            <h3>Marketing Audits</h3>
            <p>Comprehensive evaluation of your current setup. Actionable insights, not slide decks. Honest assessment, clear roadmap.</p>
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<section class="clients" id="cl">
    <div class="sh reveal"><span class="sh-dot"></span><span class="sh-lbl">Selected clients</span></div>
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        <span>Axel Springer</span>
        <span>Ubisoft</span>
        <span>Kolibri Games</span>
        <span>Whow Games</span>
        <span>Xyrality</span>
        <span>Playa Games</span>
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<section class="founder" id="fn">
    <div class="sh reveal"><span class="sh-dot"></span><span class="sh-lbl">Founder</span></div>
    <div class="f-row">
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            <div class="f-name">Viktor Pulz</div>
            <div class="f-role">Founder &amp; Managing Director</div>
            <p class="f-bio">Started programming browser games at 15, became Head of Marketing at Upjers at 20, and hasn't slowed down since. Founded OGLabs in 2011 as a one-person operation. Built and exited twice: Newsslash (Netflix / VoD news portal, sold 2021) and Crayon Games (venture-backed, with investors including Heiko Hubertz and BLN Capital, among others, sold to Youre Family 2024). Since June 2024, CEO of Travian Games.</p>
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            <div class="pr-lbl">In the press</div>
            <div class="pr-links">
                <a href="https://www.gameswirtschaft.de/wirtschaft/gameswirtschaftsweise-2026-experten-090226/" target="_blank" rel="noopener">
                    <div><div>GamesWirtschaftsWeise 2026</div><div class="pr-src">GamesWirtschaft</div></div>
                    <span class="pr-ar">&rarr;</span>
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                <a href="https://www.gameswirtschaft.de/karriere/travian-games-viktor-pulz-ceo-100724/" target="_blank" rel="noopener">
                    <div><div>Viktor Pulz ist neuer Gesch&auml;ftsf&uuml;hrer bei Travian Games</div><div class="pr-src">GamesWirtschaft</div></div>
                    <span class="pr-ar">&rarr;</span>
                </a>
                <a href="https://www.gameswirtschaft.de/wirtschaft/youre-uebernahme-crayon-games-020224/" target="_blank" rel="noopener">
                    <div><div>Youre kauft Crayon Games</div><div class="pr-src">GamesWirtschaft</div></div>
                    <span class="pr-ar">&rarr;</span>
                </a>
                <a href="https://lagarde1.de/blog/wenn-gaming-traeume-wahr-werden-gaming-eldorado-igz/" target="_blank" rel="noopener">
                    <div><div>Wenn Gaming-Tr&auml;ume wahr werden</div><div class="pr-src">Lagarde1</div></div>
                    <span class="pr-ar">&rarr;</span>
                </a>
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