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Digital Out of Home Media Sales added to signagelive platform

Austin — Sun, 11 May 2008 16:38:09 +0000

Remote Media have teamed up with Media Plus International to enable advertisers to deploy media assets to signagelive networks straight from the Advantage media sales platform.

Many Digital Signage software companies have incorporated Media Sales functionality within their platforms without understanding the requirements of the Outdoor Media sector. Advantage has been developed by Out of Home media owners who understand the exact requirements to promote and sell media on both traditional and digital media networks.

Read the full article at The Signagelive blog.

Adwalker makes its debut in Disneyland Paris

Austin — Fri, 09 May 2008 16:14:04 +0000

Adwalkers created a buzz on the streets of London promoting The Twilight Zone Tower of Terror. The Adwalker team dressed as bellhops photographed enthusiasts and displayed the picture on Adwalker screens. The Adwalkers altered the photos to reflect before and after the “Tower of Terror” experience. The photos were sent via 3G technology to a large branded digital screen to one of Central London’s busiest junctions, Oxford Street and Tottenham Court Road. (more…)

Georgia Aquarium Selects InfoSignz to Power Its Digital Signage Network

Austin — Tue, 29 Apr 2008 18:57:37 +0000

Atlanta, USA based Georgia Aquarium has chosen the InfoSignz Digital Display Management platform to power its digital signage network. Georgia Aquarium is the world’s largest aquarium and features more animals than any other aquarium in the world. InfoSignz’s innovative digital signage platform will be deployed across Georgia Aquarium on digital displays of different sizes.

InfoSignz will allow Georgia Aquarium to engage its visitors in a more dynamic way by hosting digital screens throughout the aquarium that will show live webcam feeds of marine life inside the aquarium, live show timings and informative videos for its visitors. (more…)

Digital Out-of-Home Media meets Social Networks

Austin — Fri, 18 Apr 2008 12:52:09 +0000

SeeSaw Networks, a digital out-of-home media company offering the most extensive digital out-of-home media network, and LocaModa, a technology company providing a mobile social platform that connects consumers’ favorite online and out-of-home locations, have joined forces. The partnership leverages SeeSaw’s extensive network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones. This combination allows patrons to use their mobile phone to interact with a digital screen in a place like a bar or coffee shop and have those interactions posted to social networking sites like Facebook. (more…)

A different form of below-the-line advertising

Austin — Tue, 25 Mar 2008 10:29:16 +0000

Nomadic marketing has finally arrived in India, thanks to Canada-based Pixman Nomadic Media Ltd (the pioneers in the concept of Nomadic Marketing). They’ve entered into an exclusive licensing agreement with Mumbai-based advertising agency Mass Media Makers (MMM). (more…)

Digital signage strategies for small-to-medium businesses

Austin — Tue, 25 Mar 2008 08:19:05 +0000

The prevailing myth around digital signage continues to be that it is one of those costly applications only targeted by large enterprises and major display-needy environments. However, as the cost of flat panel displays — a major component in the total offering — continue to tumble, digital signage is becoming a more ubiquitous solution. (more…)

Relevantis Introduces Map Advertising

Austin — Tue, 26 Feb 2008 16:55:19 +0000

Relevantis has announced an advertising platform supporting paid icons for interactive maps and navigation systems. Available now, the platform places branded icons on a map, allowing customers to interact with advertisers with a single click or touch. These interactive, branded icons on the map are paid advertisements and allow users to click an icon to, for example, get a coupon from a nearby Starbucks. (more…)

Using Mobile Phones for Marketing The AKOO Way

Austin — Tue, 26 Feb 2008 16:03:22 +0000

Akoo International Inc., a digital marketing technology and services company, announced a non-exclusive alliance with global marketing and communications agency Leo Burnett USA and its marketing services partner, Arc Worldwide. Akoo and Leo Burnett/Arc will develop digital marketing solutions for leading retailers and brand partners powered by Akoo’s IP-based digital media and advertising platform, m-Venue, the first retail media, or “out-of-home” (OOH), network fully interactive with more than 250 million mobile phones in the U.S.

With Akoo’s network, named m-Venue, mobile users can text a request for a music video, sports clip or fashion show to be delivered to their phone or played on a nearby Akoo television screen, when they receive the entertainment, it enables advertisers to give a message such as a coupon, ad or discount. (more…)

Jagran Engage gets exclusive rights to market 4 key flyovers in Bangalore

Austin — Thu, 14 Feb 2008 18:01:52 +0000

The LED is the first digital OOH foray for the Group. There is a lot of flexibility being offered to advertisers to make the most of the medium – from taking spots on the whole screen to being tactical (displaying a creative in conjunction with a response oriented call for action number) to offering tickers. The LED is operational for 15 hours a day, seven days a week, and in its short span of operation has been witnessing a swell in advertising. (more…)

Reactrix New Research Study Takes Digital OOH Audience Measurement to New State-Of-The-Industry Levels

Austin — Wed, 13 Feb 2008 15:24:36 +0000

The Leading Interactive Out-Of-Home Media Company Reveals New Arbitron Study That Successfully Quantifies Consumer “Eyes On” Measurements, Consumer Engagement, Consumer Dwell Time and More.

Reactrix Systems, Inc., a leading interactive digital out-of-home media company, today announced it has concluded a study with Arbitron that will take digital out-of-home audience measurement to new levels by successfully utilizing metrics that can accurately quantify how and at what point consumers choose to ‘opt in’ and engage with their STEPscape Media Network. Unlike the generalized and often unreliable ways in which television, the web and the print industries report and measure media consumption, Reactrix’ proprietary study focuses on the ‘eyes-on’ numbers of consumers, allowing their clients to actually measure how many people put their eyes on an advertising message, what percentage of the audience engaged in that message, what percentage got on the STEPscape interactive display and for how long they did so. These unique metrics, that the Traffic Audit Bureau has claimed is integral to the future of advertising, not only helps brands find new and effective ways to engage consumers in a marketplace fraught by fragmentation but, showcases how Reactrix’ ability to tap into real consumer engagement makes it a key part of the media mix of leading brands such as AT&T Xbox, Hilton Hotels, Subway, Mars, RIM, Wachovia, General Mills, ebay, Sony Pictures, Paramount Pictures and Universal Studios. (more…)