Obama 2.0 Marketing

tag:blogger.com,1999:blog-68048265244036293752026-02-14T03:53:22.781-05:00Obama 2.0 MarketingInternet Marketing Lessons From Barack Obama's Historic 2008 US Presidential ElectionsTroy Duncanhttp://www.blogger.com/profile/06981307057356778496noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-6804826524403629375.post-2175971306222716562008-11-18T09:17:00.003-05:002008-11-18T12:26:21.438-05:00Facebook Lessons from the Obama08 Facebook Marketing Campaign - Action Plan for Small Businesses

The Obama08 campaign realized early that Web 2.0 and social networks could be leveraged to engage and organize supporters. They dove into all that Internet marketing, Web 2.0, social networks, and Facebook could potential provide.Marketing on Facebook is one of the hottest trends among Internet marketers and entrepreneurs today. It’s popularity has fueled its staggering growth.FacebookFacebook’s

Troy Duncanhttp://www.blogger.com/profile/06981307057356778496noreply@blogger.com1tag:blogger.com,1999:blog-6804826524403629375.post-28018955655819512092008-11-14T12:14:00.003-05:002008-11-14T12:32:05.421-05:00Barack Obama’s Facebook Page Helped Him Win the Election 2.0 Battle

Barack Obama’s embracing of Facebook and Web 2.0 has been unprecedented. They encouraged their supporters to interact with the Obama08 campaign through Facebook and other Web 2.0 sites.Facebook, in conjunction with their my.barackobama.com website, was leveraged to galvanize, organize, and mobilize their supporters. Obama08 created a Facebook Page to engage their supporters and to drive traffic

Troy Duncanhttp://www.blogger.com/profile/06981307057356778496noreply@blogger.com0tag:blogger.com,1999:blog-6804826524403629375.post-53853202323514567022008-11-08T09:44:00.005-05:002008-11-09T00:10:00.929-05:00Obama08 Leveraged Twitter to Drive Traffic to Their Website and Help Win an Election Part 2 – Twitter Action Plan for Small Businesses

This is the second part of an article about how the Obama08 presidential campaign leveraged Twitter as a marketing tool. The first part was about how Barack Obama promoted his marketing message and built his brand awareness on Twitter.Increase Their Number of FollowersBy Election Day, Barack Obama had over 115,000 followers. That's the largest number of followers that anyone had on Twitter.Barack

Troy Duncanhttp://www.blogger.com/profile/06981307057356778496noreply@blogger.com2tag:blogger.com,1999:blog-6804826524403629375.post-64791075218484231132008-11-08T09:30:00.003-05:002008-11-08T22:34:19.900-05:00Obama08 Leveraged Twitter to Drive Traffic to Their Website and Help Win an Election Part 1 – Obama08 Twitter Marketing Strategy

Twitter is a microblog that allows you to send short messages to your followers. The Obama08 campaign successfully used Twitter to build a network of followers. He delivered his message to his Twitter followers and drove them to his site to sell paraphernalia, solicit donations, and further sell his candidacy.Barack Obama joined Twitter in March 2007 and set out to increase his presence on

Troy Duncanhttp://www.blogger.com/profile/06981307057356778496noreply@blogger.com0tag:blogger.com,1999:blog-6804826524403629375.post-29623415495300908852008-11-04T23:45:00.001-05:002008-11-08T09:35:44.157-05:00How the Obama 08 Campaign Embraced Internet Marketing and Web 2.0 to Win the 2008 US Presidential Elections

Congratulations to President-Elect Barack Obama for winning the 2008 U.S. Presidential elections. As an Internet marketer I was fascinated by how the Obama08 campaign embraced the Internet and Web 2.0. They implemented some basic Internet marketing strategies to gain a competitive advantage over John McCain on the Internet.The Obama 08 campaign used the Internet to build their brand, deliver

Troy Duncanhttp://www.blogger.com/profile/06981307057356778496noreply@blogger.com3