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	<title>occhioepenna | Servizi per comunicare di Elena Fizzotti » Blog</title>
	
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		<title>The Elena Fizzotti Daily is ou…</title>
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		<pubDate>Mon, 28 May 2012 10:09:33 +0000</pubDate>
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		<description><![CDATA[The Elena Fizzotti Daily is out! http://t.co/rj6fsbj9 ▸ Top stories today via @NewspaperWorld @elenafizzotti]]></description>
			<content:encoded><![CDATA[<p>The Elena Fizzotti Daily is out! <a href="http://t.co/rj6fsbj9" rel="nofollow">http://t.co/rj6fsbj9</a> ▸ Top stories today via @<a href="http://twitter.com/NewspaperWorld" class="aktt_username">NewspaperWorld</a> @elenafizzotti</p>
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		<title>La storia della graffetta | De…</title>
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		<pubDate>Sun, 27 May 2012 22:24:45 +0000</pubDate>
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		<description><![CDATA[La storia della graffetta &#124; Design e affordance http://t.co/4DCt2xnX via @ilpost]]></description>
			<content:encoded><![CDATA[<p>La storia della graffetta | Design e affordance <a href="http://t.co/4DCt2xnX" rel="nofollow">http://t.co/4DCt2xnX</a> via @<a href="http://twitter.com/ilpost" class="aktt_username">ilpost</a></p>
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		<title>Sette citazioni di John Cheeve…</title>
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		<pubDate>Sun, 27 May 2012 22:21:00 +0000</pubDate>
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		<description><![CDATA[Sette citazioni di John Cheever http://t.co/IK7iviwT via @ilpost]]></description>
			<content:encoded><![CDATA[<p>Sette citazioni di John Cheever <a href="http://t.co/IK7iviwT" rel="nofollow">http://t.co/IK7iviwT</a> via @<a href="http://twitter.com/ilpost" class="aktt_username">ilpost</a></p>
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		<title>10 Signs You Are About To Hire…</title>
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		<comments>http://www.occhioepenna.com/2012/05/27/10-signs-you-are-about-to-hire/#comments</comments>
		<pubDate>Sun, 27 May 2012 12:18:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[10 Signs You Are About To Hire The Right Copywriter: http://t.co/zGV4IU6J via http://t.co/wQzh9Kwr]]></description>
			<content:encoded><![CDATA[<p>10 Signs You Are About To Hire The Right Copywriter: <a href="http://t.co/zGV4IU6J" rel="nofollow">http://t.co/zGV4IU6J</a> via <a href="http://t.co/wQzh9Kwr" rel="nofollow">http://t.co/wQzh9Kwr</a></p>
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		<title>The Elena Fizzotti Daily is ou…</title>
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		<comments>http://www.occhioepenna.com/2012/05/27/the-elena-fizzotti-daily-is-ou-8/#comments</comments>
		<pubDate>Sun, 27 May 2012 10:09:32 +0000</pubDate>
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		<description><![CDATA[The Elena Fizzotti Daily is out! http://t.co/rj6fsbj9 ▸ Top stories today via @GiovannaCosenza]]></description>
			<content:encoded><![CDATA[<p>The Elena Fizzotti Daily is out! <a href="http://t.co/rj6fsbj9" rel="nofollow">http://t.co/rj6fsbj9</a> ▸ Top stories today via @<a href="http://twitter.com/GiovannaCosenza" class="aktt_username">GiovannaCosenza</a></p>
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		<title>The Elena Fizzotti Daily is ou…</title>
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		<comments>http://www.occhioepenna.com/2012/05/26/the-elena-fizzotti-daily-is-ou-7/#comments</comments>
		<pubDate>Sat, 26 May 2012 10:09:42 +0000</pubDate>
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		<description><![CDATA[The Elena Fizzotti Daily is out! http://t.co/rj6fsbj9]]></description>
			<content:encoded><![CDATA[<p>The Elena Fizzotti Daily is out! <a href="http://t.co/rj6fsbj9" rel="nofollow">http://t.co/rj6fsbj9</a></p>
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		<title>Il rapporto di Google sulla pi…</title>
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		<comments>http://www.occhioepenna.com/2012/05/25/il-rapporto-di-google-sulla-pi/#comments</comments>
		<pubDate>Fri, 25 May 2012 15:54:41 +0000</pubDate>
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		<description><![CDATA[Il rapporto di Google sulla pirateria http://t.co/jNlHGyu1 via @ilpost]]></description>
			<content:encoded><![CDATA[<p>Il rapporto di Google sulla pirateria <a href="http://t.co/jNlHGyu1" rel="nofollow">http://t.co/jNlHGyu1</a> via @<a href="http://twitter.com/ilpost" class="aktt_username">ilpost</a></p>
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		<title>The Elena Fizzotti Daily is ou…</title>
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		<comments>http://www.occhioepenna.com/2012/05/25/the-elena-fizzotti-daily-is-ou-6/#comments</comments>
		<pubDate>Fri, 25 May 2012 10:09:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[The Elena Fizzotti Daily is out! http://t.co/rj6fsbj9 ▸ Top stories today via @Estrogeni]]></description>
			<content:encoded><![CDATA[<p>The Elena Fizzotti Daily is out! <a href="http://t.co/rj6fsbj9" rel="nofollow">http://t.co/rj6fsbj9</a> ▸ Top stories today via @<a href="http://twitter.com/Estrogeni" class="aktt_username">Estrogeni</a></p>
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		<title>Quali contenuti cerca l’uten…</title>
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		<comments>http://www.occhioepenna.com/2012/05/25/quali-contenuti-cerca-l%e2%80%99uten/#comments</comments>
		<pubDate>Fri, 25 May 2012 08:58:17 +0000</pubDate>
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		<description><![CDATA[Quali contenuti cerca l’utente nei siti web? http://t.co/6Nk7sJfG via @WebInFermento]]></description>
			<content:encoded><![CDATA[<p>Quali contenuti cerca l’utente nei siti web? <a href="http://t.co/6Nk7sJfG" rel="nofollow">http://t.co/6Nk7sJfG</a> via @<a href="http://twitter.com/WebInFermento" class="aktt_username">WebInFermento</a></p>
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		<title>Noise, promotion and spam will…</title>
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		<pubDate>Fri, 25 May 2012 08:48:48 +0000</pubDate>
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		<description><![CDATA[Noise, promotion and spam will reduce your Twitter followers http://t.co/BwxIcIlm via @Econsultancy]]></description>
			<content:encoded><![CDATA[<p>Noise, promotion and spam will reduce your Twitter followers <a href="http://t.co/BwxIcIlm" rel="nofollow">http://t.co/BwxIcIlm</a> via @<a href="http://twitter.com/Econsultancy" class="aktt_username">Econsultancy</a></p>
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		<title>How La Nación is using data t…</title>
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		<comments>http://www.occhioepenna.com/2012/05/25/how-la-nacion-is-using-data-t/#comments</comments>
		<pubDate>Fri, 25 May 2012 08:42:14 +0000</pubDate>
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		<description><![CDATA[How La Nación is using data to challenge a FOIA-free culture http://t.co/q8NUn7m7 via @NiemanLab]]></description>
			<content:encoded><![CDATA[<p>How La Nación is using data to challenge a FOIA-free culture <a href="http://t.co/q8NUn7m7" rel="nofollow">http://t.co/q8NUn7m7</a> via @<a href="http://twitter.com/NiemanLab" class="aktt_username">NiemanLab</a></p>
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		<comments>http://www.occhioepenna.com/2012/05/24/come-funziona-un-accelerometro/#comments</comments>
		<pubDate>Thu, 24 May 2012 17:02:01 +0000</pubDate>
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		<description><![CDATA[Come funziona un accelerometro by the Engineer Guy Bill Hammack http://t.co/CgqfmLoU via @ilpost]]></description>
			<content:encoded><![CDATA[<p>Come funziona un accelerometro by the Engineer Guy Bill Hammack <a href="http://t.co/CgqfmLoU" rel="nofollow">http://t.co/CgqfmLoU</a> via @<a href="http://twitter.com/ilpost" class="aktt_username">ilpost</a></p>
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		<title>Perché l’Italia non cresce?…</title>
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		<comments>http://www.occhioepenna.com/2012/05/24/perche-l%e2%80%99italia-non-cresce/#comments</comments>
		<pubDate>Thu, 24 May 2012 14:29:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Perché l’Italia non cresce? http://t.co/3w80T67B via @ilpost. Chiaro, semplice, desolante.]]></description>
			<content:encoded><![CDATA[<p>Perché l’Italia non cresce? <a href="http://t.co/3w80T67B" rel="nofollow">http://t.co/3w80T67B</a> via @<a href="http://twitter.com/ilpost" class="aktt_username">ilpost</a>. Chiaro, semplice, desolante.</p>
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		<title>Dove costa meno inviare una le…</title>
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		<pubDate>Thu, 24 May 2012 10:27:04 +0000</pubDate>
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			<content:encoded><![CDATA[<p>Dove costa meno inviare una lettera?http://t.co/I6xcSeUM via @<a href="http://twitter.com/ilpost" class="aktt_username">ilpost</a></p>
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		<title>The Elena Fizzotti Daily is ou…</title>
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		<pubDate>Thu, 24 May 2012 10:06:25 +0000</pubDate>
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		<pubDate>Thu, 24 May 2012 06:02:09 +0000</pubDate>
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		<pubDate>Thu, 24 May 2012 05:59:46 +0000</pubDate>
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		<title>La questione di Facebook e la …</title>
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		<pubDate>Wed, 23 May 2012 14:54:38 +0000</pubDate>
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		<pubDate>Wed, 23 May 2012 14:44:08 +0000</pubDate>
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		<title>Revisione e carciofi</title>
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		<pubDate>Wed, 23 May 2012 10:37:51 +0000</pubDate>
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		<description><![CDATA[L'importanza della revisione nel processo di scrittura e la metafora dei carciofi. L'articolo di Annamaria Testa.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Rilettura, riscrittura, revisione, correzione bozze.<br />
Che piaccia o meno è LA FASE più importante del processo creativo, dalla email ai testi più impegnativi.<br />
Il nuovo articolo di Annamaria Testa <a href="http://www.nuovoeutile.it/ita_scrittura_rilettura_carciofi.html" target="_blank">Questioni di metodo &#8211; Scrittura, rilettura e cucina dei carciofi</a> spiega molto bene come e perché è obbligatorio rileggere i propri testi e limarli per renderli leggibili.<br />
Un processo lungo e complesso come pulire i carciofi.</p>
<p style="text-align: justify;">Cosa guardare in un testo durante la fase di rilettura?</p>
<ul>
<li>errori di battitura</li>
<li>errori di ortografia: accenti, apostrofi, d eufoniche, ecc.</li>
<li>tempo dei verbi e concordanze</li>
<li>presenza/assenza di soggetti e verbi</li>
<li>aggettivi e avverbi inutili</li>
<li>ripetizioni</li>
<li>punteggiatura</li>
<li>maiuscole, minuscole, acronimi e sigle</li>
<li>anglicismi</li>
<li>parole antiquate, modi di dire frusti, metafore azzardate, anacoluti, slang</li>
<li>coesione dei contenuti e tenuta della struttura interna del testo</li>
<li>uniformità e coerenza dello stile</li>
<li>eliminare il superfluo.</li>
</ul>
<p style="text-align: justify;">
<p style="text-align: justify;">N.B. Uno dei commenti all&#8217;articolo è altrettanto utile e ne riporto una buona parte per praticità e per ritrovarlo in futuro. Spero di non far torto a Testa e all&#8217;autore del commento. Se così fosse mi scuso e sono pronta a rimuoverlo.</p>
<p style="text-align: justify;">L&#8217;utente Marcello42 ricorda le indicazioni fornite da Enzo Falzone e scrive:</p>
<p style="text-align: justify; padding-left: 60px;"><em>&#8230; &#8220;Un testo si scrive UNA volta e si legge MOLTE volte. La maggior fatica che tu fai ora a scriverlo in modo comprensibile, chiaro ed univoco è compensata ampiamente dalla minor fatica che quelli che lo leggono dopo faranno per capirlo&#8221;&#8230;<br />
Alcune semplici regole di buon senso per scrivere un testo che sia essenziale, univoco e comprensibile&#8230;<br />
1 &#8211; Dal generale al particolare<br />
2 &#8211; Frasi corte e semplici che portano UN solo messaggio. La frase è l&#8217;incarto, il messaggio è l&#8217;oggetto. Se l&#8217;incarto è troppo abbondante, nello scartare il pacchetto rischi di perderti l&#8217;oggetto<br />
3 &#8211; Introduci ciò che stai per dire. Chi ascolta o legge deve sapere in anticipo in quale &#8220;scaffale della memoria&#8221; deve andare a mettere ciò che gli porgerai, altrimenti rischia di perderlo.<br />
4 &#8211; Riassumi prima di cambiare soggetto o livello descrittivo. Serve a dare il tempo di rimettere in ordine le idee.<br />
5 &#8211; Rileggi mille volte e ogni volta prova a togliere un capitolo, un periodo o una parola. Se il senso non cambia butta via quello che hai tolto: non serve&#8230;!<br />
6 &#8211; Scrivi a parte i messaggi che volevi passare, in ordine di importanza. Quando pensi di aver finito il testo verifica che i messaggi siano stati passati chiaramente, univocamente, in un solo punto e con &#8220;spazio&#8221; proporzionale all&#8217;importanza. Altrimenti&#8230; ricomincia da capo.</em></p>
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