Odd SEO by Kamanashish Roy

Twitter - Connected for a Reason

2009-11-11T12:33:00.001+05:30

Everybody understands the reason for Twitter marketing. There is a fear that if you are not in twitter, you may loose a huge segment of people. Come on, before buying any statement like that, find out if your target market is using twitter or not!

But yes, if you want to develop a people centric business, you must use social networks like Twitter or FaceBook. These are actually a way to deploy the human face of your business. In one word, identify the reason to network.

By the way, I am Doubts at Twitter

In this post, I will talk about social media marketing via twitter. An overused topic – I know – let’s finds out if I can add some insights or not.

The most common way of twitter marketing is following as many people as possible and waiting them to follow you. You will often see that YourFriend1245 (with 1 follower and 5231 following and 0 tweets) is following you.

Do you even care to visit the profile of that person! Leave alone following…!

So what is the value of following in bulk??

Bees attract bees – once the number of followers take over the number of following, there are high chances of more people following you. Some people like to put it on auto pilot and follow as many people as they can.

And as, now you can group people in different lists, I will definitely see that more people are following more people and keeping a locked list of people they want to follow by heart. These people have a reason to stay connected.

If you are into relationship marketing, play according to the rule... Here are some real people trying to communicate in real words... (80% task of Kolkata Blogger’s Meet was done via Twitter – including getting sponsor).

Things you should not do in Twitter:

Do not spam. Though you have 1000 followers, is there anyone really reading or acting on your updates? If the answer is no, what is the actual value of having 1000 followers?
Keeping connected to the right people is the key – if necessary, create a list of people you must follow regularly and follow them.
Find a way to add value – yapp; this is the only way to get some value out of the social networks. For example, think about @GuyKawasaki channel (yapp, a channel). What he does is he follows everyone who follows him. And how does it add value? That channel constantly tweets interesting links (often retweets them after 12 hrs). Is he doing a voluntary promotional job? Some people may not notice that the target page routes via his blog or Alltop. If you do not get enough information everyday, register to services like Smart Brief - they will keep sending story updates on your industry to tweet and pretend to be an expert. (nice business – making people pretend expert)
Blog update announcer: Think about @smashingmag. They do not use Twitter as a blog update announcer alone. They promote many other good blogs too.
Promote others to get promoted: Self explanatory but do not get that identity of a mindless follower.
People ignore clusters so there are high chances that they will start ignoring you too. Identify the connectors and treat them well – develop a relationship. These people will eventually create the buzz for you.

What are your suggestions?
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Kolkata Blogger’s Meet 2009 was rocking

2009-08-09T16:55:00.008+05:30

How do I share my experiences at Kolkata blogger’s meet 2009… thrilled, excited, overwhelmed…!!! Falling short of words… I have no words to express my gratitude to Kolkata Bloggers for making it successful (am I right to call it successful?)… Kolkata rocks… You rock … Please add some more words to it… I am really falling short of words… Please help me to connect the dots… … … … … …

I was exhausted but could not sleep last night… I was feeling somewhat empty (hey moms, do you feel the same when you give birth to a baby?)… Shimul said we have lots more to do… And last night I was sure that Kolkata is jamming, living and breathing – online and offline… And we can do whatever we wish. (Who the hell wants to be politically correct!!! we can do whatever we wish)

I was sure that all the half day leaves from office, all the meetings and all the closed doors and cold calls, >3 hrs/day sleep, empty moneybags were worth it. I wish I could do more.

Whom do I thank? I am simply indebted to everyone (I mean - everyone) – those who came and also those who could not make it but helped us to create the buzz in Kolkata. I felt like saying – I could see a new religion in Kolkata, a new community – blog and bloggers.

Whom do I thank? Aji Issac Mathew, Abhishek Rungta, Saptarshi (he met his childhood friend in the meet), Arun Agrawal, Vikas Kedia? And how do I dare to thank them for adding such great content in the meet?

How do I dare to thank Soham Pal (was not well but made it and still waited patiently for his turn) or Arijit (could not make it to the meet and mailed me) – the two youngest bloggers in the block. I asked myself – are we ready to give them proper support? Are we ready to welcome our next generation? Are we doing enough to make web a better place for them?

How do I dare to thank Fusion Charts or Mitesh Ashar?

How do I dare to thank Anirban, Yogesh, Rahul Bharadwaj, Bijay Rungta, Rajesh Rana, Shirsendu Sengupta, Pallavi Banerjee, Anand Kedia, Manoj Jain, Arjun Ghosh, Ekta Khetan, leon, Debleena (Our Twitter agent), Ranjan Upadhdhay, Amit Kejriwal, Shyama Kant Suruchi Gupta and soooooo many other people…

How do I dare to thank Navin (CCD) and all the people working there for their GREAT support? How do I thank Tata Photon for providing free internet connection? And how can I even imagine of thanking Mr. Abhishek Rungta for his great support?

The list will go on and on and on… There is no stopping… I wish I could interact with more people but had been very busy in anchoring and other stuff... Next time, I will be there with you guys only with you… By the way, how was my performance as an anchor?

We learnt a lot of things and next time we (you are included) will come up with a bigger and better show in Kolkata – Lets map Kolkata In the web. And NOW I believe we can do that...

I am proud to be Kolkatan – proud to be a blogger – proud to have soooooo many friends – online and offline. Thanks guys – we have lots of works to do.

Image by Anirban Saha
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Ideas to take WebReps Forward

2009-07-31T09:00:00.002+05:30

Kolkata Blogger's Meet '09 8th August Sector V Saltlake

WebReps is an open platform. And we are taking every possible measure to keep this open – in every possible way. The only thing that we may request is - do not take the meet as a gathering alone. We can do a lot and get much more than links or coffee.

Just to start the conversation, here are 2 ideas from my side on how to move forward with the meet.

Helping Non-profit organization in web setup as a Non-profit: We can create a group of web helpers. The group will meet once in every month (may be first Sunday) at a distinct place (???) and will work with NGOs in their web ventures for FREE (if interested, NGOs may sponsor tea or coffee – nothing more :). This will help Indian Web Industries to gather more web ventures as NGOs are very active in their own field and we can connect to a lot of people from different sectors. The group must decide the terms and conditions...
Web Speakers or Webby: This group will act like spokespersons of Indian web industry and may be a privileged group. They will be open to invitations from different seminars, meets, schools, colleges etc. to speak about web and web developments. They must work together to create such opportunities in Kolkata and different other parts of India. Their first task may be to spread the idea virus.

These are my personal ideas and do not represent ideas from WebReps. We can follow any or both the ideas if you support them…

And, there is a request from WebReps: Come up with your ideas: write a blog post or send an email... Do not forget that there is a "Best Idea Award" awaiting you at the Blogger’s Meet.
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Moving with Kolkata Blogger's Meet – Some Great Experiences

2009-07-29T09:00:00.008+05:30

Kolkata Blogger's Meet '09 8th August Sector V Saltlake

The days are exciting. Almost everyday we are interacting with a new person – discussing different issues – stumbling and again looking for new avenues – going back to basics every time, hijacking time and dreaming. More importantly, dreaming together and working hard to achieve them. I am lucky to have people like Anirudh, Shimul and Saikat travelling in the same boat.

Kolkata Blogger's Meet 2009 wallpaper:

Click on the image to download

The most exciting part is meeting new people – online and offline. I don't think it would have been possible otherwise or would have taken long (life is too short to postpone things). Among all, I would specifically mention a few names: Abhishek Rungta, Shamasis Bhattacharya, Arjun Ghosh, Navin and Rohit (CCD) – you guys are great and Kolkata is lucky to have people like you. And we could have more people like them (read the comments).

However, one interesting thing happened. We are looking for different partnerships to organize the Blogger’s Meet in best possible way. In the process we talked to marketing and production managers of a company (say, company X). We offered them what we could do to reduce the cost (even free services). But they said that production and marketing are two different sectors and they cannot interfere in each other’s domain. They asked us to deal with them separately. Wow! I asked them "But, both the wings are working for the same company and to promote the same product! Isn’t it?"... They said "we are better that way"...

The question is can any company sustain if even at the management level they keep things like production and marketing apart? No idea...

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Kolkata Bloggers Meet 09 – Join us or let us join you

2009-07-24T20:00:00.003+05:30

Kolkata Blogger's Meet '09 8th August Sector V Saltlake

Are you a blogger from Kolkata or are you thinking about becoming a blogger or a webby? Join us at Kolkata Blogger’s meet ’09 on 8th August 2009 at CCD; Saltlake Sector 5; Kolkata. Some of the best speakers from Kolkata and other parts of India along with bloggers will be there to welcome you. More details here and enrol here.

This is just a beginning. It will not be like one night stand. We are planning to take the initiative further. For example, we may think about monthly web camps where we can help different non profit organization in web set up. This is just a suggestion. The best thing about WebReps is that things are open (even the website is wiki based). The people at the meet will decide on what we can do to take this initiative further.

If there are many sustainable proposals, we may even divide into separate groups and independently take charge of different initiatives. The rule is simple – We must develop Indian Web Industry. And this requires mass participation where the end users can satisfy a need. Orkut is not the end. Helping non-profit organizations may just be a beginning [another reason is that they are very active in their sphere :)] and we can spread in different directions.

Write your suggestions on what we can do to take this initiative forward. Did you know that the best idea will win the “Best Idea Award” in the meet?

So, get ready – let’s do something. And do not forget to follow Webreps@Twitter for latest updates on the meet.

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Interview of Vikas Kedia - A Dreamer and Achiever

2009-07-22T17:41:00.007+05:30

Today, I feel proud to publish this interview of Mr. Vikas Kedia; CEO of InterNext Technologies Inc. The one who dared to convert his dreams into reality. He runs some of the most popular communities in Finance with more than 400,000 registered members and heads a company of more than 200 employees. To know more about him, read these or follow him at Twitter.

Kamanashish: We know what you have done but what are your plans for future?

Source: Flickr

Vikas Kedia: Professionally I will be very happy if I can take our company InterNext Technologies Inc. which comprise of the communities on debt mortgage credit and insurance with close to 1/2 a million active members to NASDAQ. Now it is not about making money. But it is almost like a goal post which inspires everybody, keeps everybody focused, allows us to create a great organization, create a lot of jobs and get all the people who have worked very hard with me, over the last 5 years to feel like they achieved something awesome professionally and be successful financially and be proud of what they have achieved. In one line the goal is to take the company to NASDAQ.

This is the transcription of a telephonic interview. ~~The podcast will be published soon~~. A new audio visual version of this interview is live at youtube or move to the end of this post. Thanks to Anirudh for the help.

Kamanashish: Do you plan your moves in advance or move along as new opportunities open up?
Vikas Kedia: Well, I have always differentiated between strategic decisions and tactical decisions and I believe that only tactical decisions cannot get you very far. To create a great company you need to have strategic competitive advantages over other companies. You can’t create a great company just by working extra hard. We do have a broader strategy on what we are doing and why we are doing this.We optimize it on a weekly basis. I basically got it down to three points

Kaizen Method – Within the organization if we recognize that we can make small improvements we will do these. The idea is there is no one big thing that will get us where we want to get. There are actually a lot of small things that will help us to get us where we want to get so we keep on making the small improvements keeping in mind the broader strategy.
Key stats management - We measure some key statistics and these act as headlights and guide as we plan ahead.
Outcomes theory - We focus on the output and not the input.

Kamanashish: What do you call yourself – businessman, entrepreneur or a serial entrepreneur?
Vikas Kedia: I have never differentiated between these three. But if you ask me I will choose entrepreneur.

Kamanashish: What are the basics of web based business?
Vikas Kedia: The basics of a web business are like the basics of any other business. You will have to make something that consumer will actually want and you have to deliver it in a way that structurally you are better than your competitors. Because if you think that you will do well in business by working very hard, being very efficient, it does not work. You must have a competitive advantage and deliver something that will help people. Build something that people really need; don’t deliver what you think people need. You will be surprised when you see the difference between what you think they need and what they actually need. Make sure that you are structurally better than someone else. If you can do something easily, someone else can do that too. Keep looking for good people in your team. Keep listening to customers – it is very important for a web based business. Most of the times 10% of what you do will take care of the 90% of the needs. So release that 10% of what you have done and keep it simple.

Source: Flickr

Kamanashish: What is your regular schedule? Because I feel you do not sleep for more than 2 hours a day!
Vikas Kedia: No no that’s not true … I do sleep about 8-9 hours a day but yeah it’s a distributed international organization with close to hundred employees in US and more than hundred employees in India and yeah the company approximately operates 20 hours a day. I am sure my Mom and my girlfriend will love to have me on a fixed schedule but I have found that to be a problem. I usually move back and forth between 2 schedules. I do feel that it’s not possible to work more than 8 hours a day sustainably. Ideally what I do is spend four hours with my team in India and four hours with my Team in US. So for a couple of months I will start work at 3PM in California to work with my team in California and work till around midnight to get some common time with my team in India. I do this till I get bored and then move on to the alternative schedule of starting work at 3 AM in the morning and work till around noon. This allows me to spend the first four hours with my Indian Team (Its late evening that time in India) and then spend four hours with my team in US.

Kamanashish: What do you do when “Plan A” does not work?
Vikas Kedia: When plan A does not work, you learn something from plan A. Right after my MBA when I started my first company and it failed, everybody around me used to say that it’s good that your first company failed because you have learnt so much and am sure you will do much better with your second company. There is famous saying that you learn when you loose and not when you win. But at that point of time I used to hate these people, it used to hurt. I thought they only say this to make me happy, I thought they don’t realize that it’s not worked but down the line I have realized that it’s true. I think in my second company I have used a lot experience from my first company. So if my plan A fails I try to learn from it and try to make my second plan better.

Kamanashish: What was the most exciting and saddest moment in your life?
Vikas Kedia: Well, exciting and saddest moments in different contexts have been different but if you really ask me honestly the saddest moment was when I had to close down my first company because I gave it the best that a young man could have given to it. But it still didn’t work out.
The most exciting moment was when our company actually crossed 100 employees. I was like WOW!! At that point of time I was very excited, I was very happy. I do take a lot of pleasure in creating jobs; I feel that’s what entrepreneurs do. It may be surprising for you but when we had 95-96 employees, I used to count everyday and I was like very excited when we reached 100 employees. And today I am happy that we are not only hiring IT professionals, but our company has hired close to 80 labors for our new office building.

Kamanashish: What is your motivation pill? What do you do when you feel down and out?
Vikas Kedia: Oh! My god!! That’s such a good question. I tell you when I graduated the person speaking on our convocation ceremony was Mr. Narayan Murthy and I still remember parts of that speech he said you guys are the best young people that our country has. Most people in our generation has worked for other companies we did not have our own brands. We never touched the consumer directly. And he said that I hope that you guys sitting in front of me will create the Indian Brand names, so that we will be working with consumers directly rather than servicing some other bigger companies. I just try to remember these words when in need of some motivation

Source: Flickr

Kamanashish: What do you think about Nandan Nilekani heading the Unique Identification Authority of India?
Vikas Kedia: I met Nandan back in 2000. He was standing at a Pub. He is a very unassuming fellow and I went and spoke to him and he was very soft-spoken. We just talked for 2 Minutes. I think it takes a lot to be a CEO of Infosys and take Infosys to where it is today. And then to go ahead and take the job that he has taken up today that is to manage the Unique Identification Authority of India.
Honestly I haven’t heard a lot about what this Unique Identification will do, but whatever little I have read about it is that they will give a unique ID card for everybody. And I have matured in the web2.0 days and I hope this unique Bio-Id stuff is designed using a lot of advance technology and I am sure Nandan will use a lot of them. I don’t know him personally but I have a lot of respect for him.

Kamanashish: Tips on migration of ideas into a sustainable business model:
Vikas Kedia: You know back in my IIM-B days Prof. Rishi used to be our corporate strategy professor and he drilled the idea of competitive advantage in my head. He kept saying that a business can only be successful if it had competitive advantage over other businesses. So when you think about an idea think about why is it that you can do It better than anyone else. You can’t run a business by just being efficient. And Believe me when you have 100-200 employees, then you have systems, computers, things will break, people will rush off to other companies there will be difficulties in the organization so you have to build a business that is strong at the core and is better then other businesses structurally and hence can survive these problems.

Kamanashish: What does it take to be a CEO?
Vikas Kedia: I read it some where. Genius is 99% Perspiration and 1% inspiration. So that’s exactly what it takes to be a CEO. You have to be a hard worker because things will only reach you when there is something wrong. You need to be a people’s person. I am not a very good people’s person but I am working on it. I have problem being diplomatic and sometimes I am too straight forward. Being humble, believe me it takes a lot from someone at my position to say I don’t know, what do you think about it. And last but not the least, being a logical thinker because I feel at the end of the day logic defines everything else. And above all have the ability to delegate.

Kamanashish: Any message for your colleagues and young entrepreneur!
Vikas Kedia:
Colleagues - Guys we want to create an international brand name. Our company is 5 years old now and we have created a bit of a brand name. It’s not international but we are surely moving towards it. I just request them to put the best foot forward and reach to the bigger goal.
A lot of people who have worked with me, even after 20 years I think they will check our website and see what happened to us where did it go. Because I think a lot of people have given their best for the development of the company and are emotionally attached. We could have been may be 5 times 10 times bigger had we taken up some outsourcing jobs, but we did not take that path . We are out there to create an Indian global brand name with which end consumers associate with.
Young entrepreneur – My message to young entrepreneurs would be couple of things.
1. If you fail have the courage to stand up again.
2. And take pride in what you do.

Here is a new audio-visual version of the interview:

Interview of Vikas Kedia: Part 1

Interview of Vikas Kedia: Part 2

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Turn The National Library into The National Book Museum

2009-03-14T02:21:00.001+05:30

A few days back, I was discussing with a friend from Jadavpur University about our National Library. They have a HUGE collection of books.

Turn The National Library into The National Book Museum.

However, you may need to wait there for hours to get a book. (By the way, if you get what you were looking for, you should call it your luckiest day – many books are either missing or “too brittle”). To add, you cannot carry all books to home. For lending of regular books, you will need to make a deposit of RS 7000. As the discussion went on, I was talking about Amazon Kindle and Google Books and how these things can change the education system.

The National Library, Kolkata | image: Octobit

Now, the problems are:

The readers are not getting books they want
Even if they are getting them, they cannot always lend them
Taking a note of whatever you can from a thousand page book is a big problem and it is time consuming too. And such mindless copying does not help while you actually need them.
To add to the pathetic situation, you cannot get all the pages photocopied either.
More painful situation is, some books that are too brittle to be issued for reading, do not have a second copy. What are we storing for the next generation!

Is there any solution?

Digitize all books and make them available to anyone and everyone
Change the name from The National Library to The National Book Museum. If it is not done by 2040, we got a big problem.

Books do not belong to someone. If knowledge is for everyone, so are books.

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Why you should not buy a developed blog?

2008-12-07T16:02:00.000+05:30

Buying and selling developed websites is a common trend in the web. Hundreds of websites, blogs and others are up there for sale at different marketplaces by the original owners. And hundreds of people are looking up for a good deal there. They often buy a website to jump straight into the web entrepreneur’s role and start earning.

If you buy a well established directory or a p0ker website, that’s fine. I have nothing against your reasons. But I would always recommend you not to buy a blog, leave alone an established blog.

(By the way, if you are buying a blog just for the domain name, go ahead and reconstruct the whole thing as you wish.)

Why you should not buy a well established blog?

What does a blog have to sell?

Great content or resources, huge reader base, an existing revenue generation model, a brand name. Is that all?

Nope; a blog has something more than that – it has got the original author of the blog who has developed it into what it is today. We read Matt Cutts’ blog not just for information! We read that blog because we trust him as an authentic source of information from Google.

Can anyone replace Matt Cutts and retain the same reader base? I don’t think so. I am not saying that the new owner or blogger cannot offer similar information. But, he or she is anything but Matt Cutts. People go there to read Matt and nobody else.

Or think about Chris Brogan or Seth Godin or Darren Rowse. Hundreds of bloggers write on the same topic everyday but is there any replacement for these bloggers! People read these blogs because of the bloggers who write them. It is not just about the great tips they offer – it is also about the trust those bloggers have won. It is also about the communication they have developed with the readers of the blog. These people are worth more than their blog. Those blogs are nothing without those authors.

These people are worth more than their blog. Those blogs are nothing without those authors.

You may be thinking that if we always read those blogs for the bloggers alone, why do some of them invite guest posting?

A guest would write for one day or just for a certain period of time (like a week when the blogger was out of town). They will not be there forever. People continue reading the blog because they know that the original blogger will be back soon.

What about group blogs like Smashing Magazine or Mashable or Read/Write Web? They either have different bloggers or invite others to post in those blogs. What if someday these blogs change ownership?

People will still continue reading these blogs. These blogs have grown into something bigger than a blog – these are now some great online publications – like a newspaper or magazine. People have different expectations from them.
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Follow a star blogger?

2008-10-19T12:14:00.002+05:30

image by silvermel.

There are thousands of blogs on blogging, SEO, marketing, online branding, easy money making etc. in the web. And more interestingly, people often claim them to be experts in the domain even though they have just rewritten or restructured an available content.

You will see the same situation in almost every niche. (This is the beauty of internet – you can easily develop a place for you to speak.)

But do you read all those blogs? (Certainly not - unless it is your job) You have definitely selected a few blogs that you follow regularly for new ideas or to keep track of latest developments or just because you love the topics he or she covers in the blog.

In that case, you are a dedicated reader of that blog. But did you ever think why you go back to that blog rather than visiting other 9999+ blogs on the same topic?

When you start liking a blog because of the ideas it share, there are high chances that you have a similar tendency.

To put it simply, these blogs have added some value to the regular topics. It is not just about the writing style they follow (I don’t think you have enough time to read a blog on blogging religiously, just because the blogger has a great writing style). If you think deeply, you would see that you are actually hooked by his or her ideas and thinking process. Perhaps they can offer a new perspective on the same old topic. Or maybe they offer up to date step by step tutorial to do certain things. The point is – there are certain things that you love about the blogger and that keeps you hooked.

It does not mean that your friend would love to read that blog too. At the same time you would be amazed to see that so many other people also follow that blog like you. (There are plenty of fishes for everyone - lol)

Why am I saying all these?

When you start liking a blog because of the ideas it share, there are high chances that you have a similar tendency. Why don’t you chase that tendency?

Am I saying you to copy all those blogs that you love! If you are unconscious about why you are religiously reading a blog, chances are that you are already following the style and thinking pattern of that blog – unconsciously.
Should you continue doing that consciously?

The blog that you are following already exists – take some inspiration from that blog and add some value to it (you are the value). That’s it – you would soon see a new brand is born on existing ground.
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Next Generation People Powered Search Engines

2008-08-26T08:40:00.002+05:30

Twitter is a great tool for b2c product marketers to understand public reaction immediately. There is no doubt that it has revolutionized both online and offline marketing efforts.

Twitter Power = real people + real time + minimum words + free + simple + Summize (to be integrated soon)

However, this is not a post on Twitter.

This post is about the next generation people powered search engines.

Wait a minute; there are thousands of search engines around the web to serve definite purposes – why do we need another search engine?

Wait two minutes; we have thousands of social bookmarking websites to discover new pages and they are people powered in the truest sense of the term– why should we bother about another search engine.

Come on, how many people even know about search engines in their own niche? General people are not web freak like you – they still use Google, Yahoo or MSN to search for what they want. (BTW, do they really know or do they really bother about why they are using a search engine to find something! I have no idea.)

Do you really use Artcyclopedia to search for an artwork? I doubt – you know your search habits better.

What about social bookmarking websites?

Come on, they are far from being a complete people powered search engine. They are not crawlers – they just depend on what people like you and me feed them – they do not have the need to offer the best results on any given topic to stay in the market like Google or Yahoo.

So, what the hell are people powered search engines?

Google does it indirectly (perhaps) – there are certain rumors in the market that Google tracks user experience while deciding the overall ranking of a website. What if Google asks the visitor to rate the site he or she has just visited! (Google has already started experimenting with a Digg like interface.) However, in this case, your rating is only for you when you search for the same term again in Google. Google is yet to declare if your rating would affect the overall ranking of a website throughout the user base or not.

Therefore, what are the elements of a people powered search engine:

It should be a powerful crawler to find new pages on its own.
It should have both rating and tagging system.
It should track if the user is really taking a decision (like buying the product or bookmarking it to use later etc.) to determine the actual value of the rating itself.
It should be powerful enough to fight with spam.

Some problem areas:

As I mentioned in point number 3, it must develop a system to evaluate the quality of the rating.
The biggest problem is search habits – search engines have millions of pages for a competitive keyword in their index. However, general visitors do not like to visit beyond third or fourth page to find what they are looking for (this does not mean that search engines are great to offer the best results). Thus, it is very tough for a new website to get visitors even though it may offer some great solutions to the visitor’s need. In addition, if a new website does not get visitors there are high chances that it would never be able to rank high in a people powered search engine.
Big and well-established brands and websites would have more chances to get more visitors from people powered search engines.
Rather than showing the rating button on the SERP they must develop a system (may be as a toolbar component) to rate a website while the visitor is actually leaving the page.

What else?

I know there are so many other issues that need to be considered… But, aren’t these big enough to start?
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5 Things I Learnt as a Sales Man

2008-08-02T09:09:00.010+05:30

I had a great experience yesterday.

We (our company) normally work for overseas clients – mainly from UK, USA and Australia. And thus we do not have an active sales and marketing team here in Kolkata. (My job responsibilities are content development, on-page optimization, online marketing strategy development and implementation etc…).

But day before yesterday, the big boss called me up and asked me if I could visit a prospective client and more importantly if I could manage some time away from my cube. (This is the beauty of working with small companies (employee strength 50-100) – you can move between different departments).

WOW – I was so excited – I don’t want to spend my whole life in a cube… lol.

I just jumped up to it (as I always do to any odd job) and my boss gave me a brief about the client.

Yesterday I visited the client and spent around 2 exciting hours in their board room to understand their needs and to prepare a customized solution for them. Cool (this was my first face to face client interaction)…

I would again visit them on Tuesday to finalize the deal (fingers crossed).

People used to shut the door on our faces and we used to talk to our souls that the next door is a new one and we may find some good luck there.

I am not a hardcore sales man but I started my career as a sales man for a newly launched newspaper in Kolkata. At the moment I just appeared for my 12th exam and had nothing to do for three months (awaiting results).

That was an awesome job – we started early in the morning (6 AM to 9AM - Working Hours) – used to visit one door to another and asked people if they would like to try our newspaper (hey I was not a newspaper hawker anyways :)).

The biggest challenge for us was the fact that we were actually asking someone to change his or her habit. We did not offer free newspapers or any special discounts. The only motivation for change was the change itself.

People don’t need your product – they need a solution to their problem.

In the initial days I could not understand what I was asking the person to do. And no one taught us what to do after someone opened the door – we never knew what to say or how to start. But we managed somehow in the initial days and later we found that we developed an imaginary communication script.

Gradually I understood a few things (real life experience… lol):

Newspaper is a habit – you know what is there in your newspaper; you know where is the sports section and where is the editorial (It would be terrible if newspapers changed page element arrangements everyday). You know which supplement is there and who is going to write the sub-editorial today (do you really read the sub editorial!!).
More importantly the reader is accustomed with the language and writing style and voice of a newspaper. (would you like to decode hieroglyphics early in the morning)
A newspaper is read by each member of a family for different reasons. You can’t close the sale by answering to the decision maker’s questions alone. You will have to solve the problems of each and every reader of the family. Sometimes I found families who had been reading their newspaper for last 30 years. (Isn’t it tough to instigate a sustainable change in a 30 years old habit?)
Don’t start unless you have understood their need and don’t take too much time to understand what they need.
People don’t need your product – they need a solution to their problem.

People used to shut their doors on our faces (who would like to talk to a sales man so early in the morning – this is insane). And we used to talk to our spirited souls that the next door is a new one and we may find some good luck.

BTW, that was a commission based job and we were paid only for the successful subscription. And those few months changed my outlook, my attitude to works...
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CUIL is not a big search engine

2008-07-28T15:56:00.001+05:30

CUIL is a search engine that searches limited number of pages. Why?

Did anyone ever wanted to know how many pages Google or Yahoo searches? Or did a general user ever wanted to know the total number of searchable pages in the internet!

So why did you need to declare how many pages you search?

Whenever you are assigning a number you are making something quantifiable

Whenever you are assigning a number you are making something quantifiable. Moreover you are making someone conscious unnecessarily. All I need is good result – not the number of pages you search.

Did it really serve any purpose? If yes, why don’t you publish the percentage like search 20% of the searchable web! I would like to know.

A Late Note to Yahoo:
Hey Yahoo, mind the language when you publish a story in your site.

Something that works with PC Mag should not necessarily go with your image. I’m talking about the tone of the article – if you want to top as a reputed organization, you must think about these things. Don’t run after cheap publicity.

Commercial Copywriting - Part One

2008-07-27T13:53:00.002+05:30

How do you define a great piece of commercial content?

Obviously, a great commercial content is something that forces the visitor to take a positive action. Is there anything to add to this line?

To me a great piece of content is something that a visitor reads, takes an action and was never conscious about what he or she had been reading for so long.

What are you thinking – what is the value of content in this situation?

What is more important – your car or the destination?

Now, let’s think on this line: what are the elements of a commercial piece of content?

Language – the tool
The idea (and/or product information) expressed by the language.
Packaging or design of the content

Now, in these three parts, which one is more important?

Obviously, the idea. Now, if the reader falls in love with the writing style, will it serve your purpose? Language is nothing but a tool that transports the idea. What is more important – your car or the destination? Just think about some great tips that you read recently. What did you think – how beautifully the writer wrote it or the core idea he or she presented – what bothered you more?

Now think about a novel by your favorite author – what do you like most about him or her? Or why do you buy his next novel? Or how do you recognize that this very paragraph is written by your favorite author (though you never read that novel)! Here comes the language – the style of presentation and pattern of words and imagery used – something that he has developed over time. Would you like him or her to write the sales copy of your website that sells rust cleaning products? What would you like to sell – the author or the rust cleaner?

So long I had been talking about commercial websites. What about blogs? Does the same rule apply to blogs?

Certainly not – A blogger is close to an author in this regard. A blogger actually sells all the three elements of content.

Any doubt?

Business 2.0 Scrapbook

2008-07-21T00:09:00.012+05:30

This is a running commentary on Business 2.0 model – how they represent their business and earn money in the web 2.0 and SEO 2.0 environment. Sometimes these lines seem to be the About Us page of a business 2.0 website and that’s why I named it Scrapbook. Enjoy .

NB. the article is still developing - help!

We use existing visitors to generate more visitors.
We ask you to create content and then sell them back to new and existing visitors.
We Partner client companies – we promote – we sell – we take a share of your business / profit volume. No business for clients = no profit for SEO companies.
We go offline to get content – we got a face – we communicate with real people in real time and face to face – we feel – we are human beings.
We prefer to talk to the sales team than the board of directors to know what people want from you to promote your business.
We are fast at closing a deal within two clicks in whichever way you want.
We are small but we are strong. We are the best at customer support. We are always online to talk to you – to give you a virtual tour of our office space where everyone is waving at you.
We think and engage you to think with us.
We ask what you want. We ask how you want and when you want. We know you are Adam and we would like to know more about you as if you are our only customer.
There is only one Adam – no Adam 2.0 or Adam 3.0 or Adam xyz.
We remember when you came last time – and we are pleased to let you know that you came here 6 moths back and that we remember.
Happy birthday Adam.
We know Adam is too busy to write an obituary – our friend have a solution for that too.
We ask you to promote us – we create smaller groups. You are our brand ambassador and you never knew about that.
We participate in social causes and try to make a difference.
We do not ask for links – we ask if you liked our service or not. We ask how to improve our service. We admit that we are not perfect and ask your help and active support.
Our website is slim, trim and it is always is the perfect shape – you call it sexy.
We design to communicate. If you don’t like our design, change it once and for all according to your choice.
We develop the website around your habit.
Our website loads faster than you expected.
We develop small extensions to make your life a lot easier.
We do not write newsletter – we can send you an SMS update if you wish.
You can also follow us at Twitter
We have a Google map in our contact page to guide you to our office (BTW, we have a real office space and may offer you some good quality coffee).
We develop ideas and turn them into platforms for you to develop.
We mostly sell ideas and make big bucks – sometimes we sell products too.
We are a combination of different micro companies and freelances from different parts of the world.
We do not have a CEO – we have an entrepreneur who may sell this to a big company and start something entirely different.
We promote our employees to promote our brand.
We publish a press release whenever we sign a new client or recruit a brand name for lots of money.
We participate at different seminars and wear our brands – we also carry gifts for others.
We have friends even in North Pole.
We run a corporate blog with a personal touch.
You are not an individual – you are a brand in the process of development.
We are geeks and sometimes we show it off.
We are happy and run a good business.

How to host a blog with custom domain name at blogger

2008-07-20T01:01:00.004+05:30

I am always pushing non-bloggers to start a blog. They ask how to do that! Next time I would just send them this link… lol

Everybody says, BlogSpot is not a good blogging platform and you actually donate your content to Google if you host it in blogger. And if you look at the common trend, you would find almost all SEO experts are hosting their blogs on WordPress platform. Don’t I know that WordPress is more SEO friendly than Blogger? Everybody knows about that.

And my decision to host a blog (with custom domain) at Blogger was well planned.

Here are the reasons:

My strength and focus area is content – my thoughts, ideas, initiatives etc. I want people to go straight into the content – nothing else.
I do not want to make this blog another ‘Make Money Online’ blog and neither have I wanted to fully concentrate on affiliate marketing. I believe money is a byproduct that everybody earns.
Let’s see how we can improve on blogger.
I don’t want to implement any traditional SEO rule in this blog but I would like to talk about it. This blog would be reader-centric. And this is the best SEO technique that I have learnt in last couple of years.
People always say that if you are a serious blogger you must host your blog in your own domain (+ WordPress is understood). But I believe if content is good, platform does not matter at all.
I am not publishing any objectionable material like p0rn so I should not worry about Google banning me. Google may be an information monster but it must respect individual identity to remain in the business (simple) – so I do not have anything to worry.

Give it a try – Blogger is not so bad either to start your blog.

How to start your blog under custom domain at blogger (it would cost you $10/year)?

Step: 1. Go to http://www.blogger.com/start and click the link create your blog now and follow three simple steps to start a blog.

Step: 2. Go to your blogger dashboard and click on the Settings > Publishing.

Step: 3. Click on the link called Switch to Custom Domain

Step: 4. Enter the domain name you want and check availability. If the domain is available continue the registration process and pay Google via Google Checkout.

Alternatively you can buy a domain from registrars like Godaddy.com or any other place you like. In that case you would need to change the CNAME record (ghs.google.com) and move to advance settings (if you are not too confident about these technicalities, book your domain via Google).

That’s it – within 3 days you will get your blog ready and hosted at blogger.

Suggested Reading for more help:

If you need any help, write to me – I would try my best to help.

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How to Promote your Blog Offline

2008-07-12T01:20:00.007+05:30

Write your tips as a comment. I would pick up comments into the post and link to your blog or website. Link for Tips...

Let's collaborate – let's find out the easiest or craziest or funniest ways to promote our blogs or websites in the offline market:Why this?The nature of online market is changing very fast. For a long time the promotional plan had been online to online. However, as participations are growing, plans are moving in different directions – online to offline, offline to online or even offline to offline (word of mouth promotion).

As I mentioned in my earlier post, advertisers are showing off their web addresses in the commercials and even asking for direct participations. They can afford it – but what about those small bloggers that do not have enough budgets to run advertisements in TV or Newspaper?How they can promote their blogs offline?Here are some of the most common tips:

Business Card: Print your business card and drop one wherever you find an opportunity.
Stickers: Stick them in…
Press Releases in Local Newspaper: Create a bigger bubble around you. Call them and tell them what a great job (if not revolutionary) you are doing.
Advertisements: if you can afford it. Otherwise, you can always go for flyers or calendars – put them in cafes and wait for visitors.
Caps and T-shirts: Just print or paint your blog name with a punch line and move around in style. (Better than promoting others)
Talk about it: I hope you have got some friends to talk about your blog.
Presentations and Discussion group – Be creative to promote your blog.
Local fair, meet up and Collaborations: Participate, Talk and Promote (we are planning one)
Cars and bikes: Let your blog move in a sticker with you.

My Tips:

FM Channels: There are lots of live phone in programs running all day long in local FM channels. Simply phone in, talk and leave your blog name while signing out.
SMS: Use the URL as a signature :)
Participate in a Social Cause: … and promote your blog
One Blogger Every Week: You are a blogger and you know so many things about blogging - find out those in your group who are masters of something. Influence them to blog on their subject of expertise and help them in the process. Soon you would become a Guru. (I do it continuously and the latest addition is a photo journalist from India's highest circulating newspaper.)

What else? Write your tips as a comment. I would pick up comments into the post and link to your blog or website. Link for Tips :) You Said:

Nishant Jain: avoid impressions of arrogance, promote it as this great new blog you ran across. Talk of it as someone else's. That increases the chances of someone visiting it.

A suggestion to Blogger blogs on usability

2008-07-03T21:47:00.005+05:30

I know I always have some problems in understanding – I ask unnecessary questions. I have one more.

I have been using Blogspot for a long time and like most of the new bloggers this had been my first blogging platform. And since 3rd day I could not understand what this button is doing there in the Navbar! Oops, I am talking about the Next Blog button in the Navbar!

What is the logic behind its function?

Chaos must have its own logic.

I know that it would show me a random blog when I click on this button (Wordpress too have a similar button). So what is the point?

In our theatre workshop, we used to teach people that “confusions among characters on stage are preplanned”. You just can’t say that “in that scene of creating confusion we will just move in a random order and do whatever we want – that is enough to create confusion”. If you do this, it would simply spoil the dramatic atmosphere and settings and everything. You cannot develop confusion by doing whatever you want.

So, when you are showing me a random blog, it should have some logic – it should have some similarity with the one I am visiting now. Chaos must have its own logic.

Have you ever found any similarity? I didn’t.

Ok let’s try this:

Try a Google search for SEO like this “seo inurl:.blogspot.com” so that we get only the seo blogs hosted on blogspot. Now click on any link and go to any blog and click on the ‘next blog’ button.

Where are you now?

Does this blog have any similarity with SEO! I am surprised – but I am poorly surprised. Sometimes there is no similarity in terms of language too.

Now take a look at Stumble Upon’s toolbar. I often click on the stumble button to find new websites in a category of my choice. I know what you would be saying right now – Blogger is not human tagged and do not offer you such category list. I know that – but why not!

Google have the biggest pool of user data – it knows which website ranks where and for which keywords - so why doesn’t Google use it here!

What I am saying is simple:

Let there be a ‘blog a’ that ranks top for the keyword seo and there is a ‘blog b’ that ranks second for the same keyword and than there are blog c, d, e, … in the same chronology for the same keyword. Google knows it very well at any given point of time. So why doesn’t Google show one blog from b, c, d, e… rather than showing one from nowhere!

It can do one more thing – blogspot blogs have a category section where people write their post category. Blogger can easily use that database to group similar blogs. I would be saying the same thing to Wordpress – you must guess why the visitor is in that blog and what would be the best next blog for him or her. You may even ask the visitor to decide on what he wants to view!

However, all these depend on how many people actually use this button (Google knows it better than us). These minor changes can make this thing fun – real fun and interesting.

And last but not the least: you could easily find a better position for “Flag Blog” button. Why are you keeping it beside next blog?

Keyword Research for Indian Website

2008-07-01T07:54:00.007+05:30

For last couple of months I have been working to develop two websites for Indian market. One is in the financial sector and the other is in the real estate classified sector. And both of them are intended for local Indian market.

Just imagine the number of Indian web users that we are going to have very soon!

The one, in the real estate classified sector had been live for quite a few years. We knew the potential of this service but as we are mainly a SEO and Web Development Company, we could not manage enough time to concentrate on that.

But now when we are fully into it, we are facing some basic problems.

We do not have any keyword research tool for Indian market. This is a big problem not for Indian market alone. We do not have enough data for a lot of countries. What can you do if you do not have proper set of keywords! It seems like we are working in some prehistoric era where we need to depend on stars to navigate thorough the sea – and the mapping process is still in the primary stage.

I would really like to know how other webmasters are working to develop websites for Indian market.

What we did:

Brainstorming: Yuppp, we did that a lot to create a big list of key phrases (the list was huge and our primary source was keywords used for UK market).
Grouping: We created different sets of key phrases for each page.
Market Research: I talked to around 50 people in our target market to understand their habit.
Back link and content study: We did some extensive studies on our competitors to find out which key words they are using.
The plan: we are developing and twigging the content around these different key phrases to see the result. Soon we can grow a genuine list of key phrases to run the website smoothly with better ROI.

What alternatives did we have?

Extensive advertisement in other offline media like TV, newspaper etc. so that people can directly get into our website. But this would be too expensive although less time consuming to grow business. But this would not solve our problem in the long run as this would not help us to build a key phrases list.
Go for AdWords to find out which keywords are giving us better ROI and optimize our website around them.

Anyways, we tried to do it the harder way and this is going to be a big experience for us.

But, is there anyone, who would come forward to build a keyword research tool for Indian Market (a million dollar business idea for free – consider a link back…lol)? Would Google come forward and share their data on the growing Indian market?

Just imagine the number of Indian web users that we are going to have very soon!

India Going Online

2008-06-29T16:22:00.002+05:30

What percentage of Indian people are getting into web?

What is the ratio between the buyers and information seekers (those who come to know about product features but ultimately makes a purchase from an offline shop)?
Oops we have no data on Indian web users.

The number of real business that is happening online (not talking about income from advertisement) may be almost negligible in respect to other countries like USA or UK or even in respect to the number of Indian web surfers.

If you take a look at latest advertisements, companies are showing their web address in the advertisement and asking the visitors to join in..

One of the main reason may be we do not use plastic money as they have in UK or USA. And another big reason may be that we are not well aware of the advantages (negative points like scam, fraud spreads faster) that internet may offer.

You can also think about the mindset of people!

Say for example, I have a credit card and I spend more than 14 hours everyday on the net (the reason may be different from occasional visitors as I am a Web Worker). I have the idea about which site is secured and which is not or at least, I know which site calls itself hacker safe or secured. But what did I buy online so long?
Nothing but a few domain names, hosting space and some books!

It is not that I do not have a need and I do not buy. But still, I preferred going offline to make a purchase. This is not only about me. It is also about a lot of people like me.

But things are changing very fast – just like when an ice ball starts rolling it gathers mass and grows bigger in size. If you take a look at latest advertisement, companies are showing their web address in the advertisement and asking them to join in; for example, makemytrip.com or shadi.com or monster.com or naukri.com - they are running regular advertisement on TV Networks and Newspapers and they are primarily a web based company. Other offline companies to showing web address in their advertisement.

And among all these, Naukri and Monster, are doing a great job in bringing people online in India. A big portion of Indian new generation (age group 24+) is becoming web savvy while holding their fingers. I do not have any data to prove my point but take a look around you for people who are new to web and are within that age bracket.
In fact I would also say about Orkut.com. They have influenced a big section of Indian youth to go online. And I see people dating via Orkut.

At the same time take a look at tech2.com – a huge hit – their presence is a combination of TV and internet.

It is all about initiating a habit – once you bring someone to a single website, he will (chances are higher, if you bring someone to sites like Orkut) move to other spaces. And in time (I can see that), it would bring a huge change in mindset as well as work culture. Things should become more open and speedy.

Just to add, internet connection and usage charges are going down. Wait for a golden future.

Is There Any Future of Content Writers?

2008-06-28T01:18:00.003+05:30

Note: Oddseo was primarily running on Worpress platform. But, when I tried to upgrade to WP 2.5, something strange happened and I lost everything. Here are two posts (compiled into one) that I retrieved from backup.

Aji Says, “Content writers will die off soon, they don’t have a future”.

But Aji, you did not clarify few things here:

Whom do you categorize as a content writer? Do you mean - whoever writes content by profession is a content writer?

What do you mean by the word “future”! Does it mean a regular and sustainable income – job or business?

Anyways, here is how I look at the situation:

There are basically two types of content writers.

One set of writers are meant to produce or generate content as fast as possible. There are hundreds of so called SEO companies that do so and there are hundreds of content writers who do not know that they are doing nothing. Just take a look at Get a Freelancer – how much the clients are paying for 500 words! Do you think any great job is possible within that budget and timeline? And there are at least 2 to 3 middle-man taking their shares.

As long as we are in the HTTP protocol, commercial websites would need links and content. And as long as there would be a need of content – I see a future for everyone. And at the end of the day future is how you define it – how do you set you goal!

There is another set of content writers - those who do not write but make the content presentable. You can also think about the copywriters in an advertising agency – what do they do? They have a brief from the client to prepare an advertisement. Do they have huge knowledge on the subject? But they have the expertise in “The art of Presentation”.

For example, I would prefer a job where the client would provide me the primary content and I would work to develop it according to the target market. I would work on the presentation of the content which may take months to complete. I would take care of the minute details like “come or go”, “Buy it or Get it” etc. I would look to make things easier for the visitor depending on analytics data and conversion rate etc.

Do I have a future? Yes I have.

Now when you say, subject specific knowledge is important, can you say that, a great knowledge over the subject would be enough to communicate? A good educationist is not always a good teacher – but a good teacher is inevitably a good communicator. If you are not a good communicator (a great sales man), you cannot be a good content writer (content that sells). It is not just the simplicity of presentation – there are more elements in it.

The future of content writers / writers / copy writers:

As long as there is business, you would need content to express it. Don’t you need a content writer to do that? Or do you think the business owner is good enough to write the business literature / ad copy / brochure / webpage content? Or do you think that every business niche can generate a great writer – who would be reachable to everyone!

SEO and Content Writing:

As far as SEO and content writing goes – they work hand in hand. Knowledge is bad only when it is misused – and if you misuse it, you will not last long.
Content of a page would help people if and only if the target group can reach your page. And you need SEO to get people to your website unless you have 1 million members in your site and they are your target readers alone. You must know how your target readers are reaching your page and why they are here.

Please let me know if I am wrong somewhere:

Here is Aji's Reply: Why content writers have no future?

Here is My reply to Aji's Reply:

Hey Aji, I also don’t want to fight with you because there is nothing to fight. You are not a content writer and I am not a programmer (and trust me; I would never say programmers have no future).

My comment on your acid test:

Web Content writing is never about having an opinion – it is just the opposite – you are not supposed to have an opinion. There are lots of differences between writing a blog post and content for a commercial website. Just think about a news story writer and an editorial writer and an advertorial writer in a newspaper – do they all have an opinion? Will it be good if they showed an opinion directly or indirectly?

Why do you call content writers to be spammers? Who spam - content writers or marketers? Just think twice…please. Journalists have some grudges on bloggers and that’s why they call blogs to be parasitic medium. What’s your point?

And sorry Aji, you could not prove why content writers do not have a future.

How to Select a GOOD Domain Name?

2008-06-27T08:00:00.002+05:30

Ok, the first thing first. Why I selected such a domain name?

There are a lot of tips on how to select a good domain name. I followed this theory by AjiNIMC on how to select a good domain name.

I was brainstorming to find a good domain name for over a month. The primary criterion was that, it should be simple, short and catchy. It must have the word SEO (Primary keyword in the domain name) in it.

In the process, I selected 5 domain names. I created teasers (like real advertisement) for each domain name and pasted each of them in my office cube for seven days one by one. And the first impression everyone took about Odd SEO is ‘What the hell is that!!’ I just liked the shock factor in their eyes and voice and felt great. It passed the billboard test.

I called up some of my friends (one by one) over phone and said that I have found a good blog – oddseo.com. After a few days I rang them back and asked ‘do you remember that I was talking about a good blog a few days back? Do you remember the name – I forgot to bookmark it’. Most of them (80%) remembered the name and some of them even tried to visit the site. It passed the voice test.

And I am done. I booked the domain name.

As I am in the SEO field for a long time, some things always play at the back of my mind that a newcomer would definitely miss. So for everyone, these are the things you should also follow to select a good domain name:

It must be short, catchy and rhythmic. (less than 12 characters – the smaller – the better)
It should sound well (positively or negatively)
If you are not going for generic name, make sure that you have enough advertisement budgets and time to promote a meaningless word like Google. And if you go for a generic name, do not stuff it with keywords. Have mercy on real visitors. If the visitors are happy, search engines would be happy too.
Make sure that people can remember the name and spelling easily. Try to misspell it, if misspelling is possible, be sure that people will do that.
A good domain name can help you a lot in supporting a brand image that you are going to create. [This was a primary reason for selecting oddseo.com]. A good domain name also helps a lot in establishing a character. Pick one that says about you clear and loud.
If you are thinking about international market – go for .com domain.
No hyphen please.
The domain name must be the one that you can or you would be using as the brand name or the company name. There is no meaning in using oddseo.com as the domain name for Roy’s Blog. Visitors’ attention and association may get diverted.
Brainstorm – do not always use tools.

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Welcome back to ODD SEO

2008-06-24T08:21:00.002+05:30

For sometime I thought about the topic of the first post. I could write a welcome note or something great or fresh or hackneyed (like how to earn money online or 1000000 tips on how to get one way links) to get immediate acknowledgment in blogosphere.

But my blogging experience says that these things do not pay for a start up blog.

The worth of a blog is:

Worth of blogger [overall web presence (+ presence in other existing niche blogs) + Reference] X Worth of content (Timeliness + Catch + Market Need) X time (How long you are here!!)

And for a start up lonely blog (if you do not want to make it a part of your previous blogging experience) you must consider another aspect - who is visiting your blog and the source.

Ok, I have written enough. In the next post I would share my experience of starting up this blog from scratch and at the same time I would try to document every aspect of how I am developing and promoting it.

My experience is what I have; stay tuned if you are interested in real life story.
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