Off Page Optimization : SEO Optimization

What is Link Juice ?

2009-11-05T22:02:00.000-08:00

Hi friends, it’s been a while to write for my blog. I was a little busy that’s why couldn’t get time to write more. However, I am back with a new topic on Link Juice and the role of it in link building. I hope everybody reading my blog regularly would be aware of what the link building is and why do all we need but do everybody know what is link juice and what is the role of it in link building. Most of my friends doing link building are not aware of link juice but they should. I will describe it in my own language:

Link Juice: I hope everybody knows what the juice is. Suppose, we have 5 litre of juice and we are 5 members to share it equally. The result is that everyone will get 1 litre of juice separately but if you are alone or a few you will get enough. I hope you got the point what I am going to tell you further. Link Juice is almost same as I describe about the distribution of 5 litre juice. In my own words, “Link Juice is the popularity of any page which has to be shared with each external link lying on the page. Linking to a page having few links will improve your page rank and search engine rankings.” Now, I hope you all understand what the Link Juice is.
Role of Link Juice in Link Building: While choosing any website for link exchange or hiring any link building services provider, please confirm that your website will link to a page which will offer you additional link juice so that your website can get better page rank and search engine rankings. For your convenience, following are some terms and conditions which should be followed to get additional link juice:

• Your link should not be added to pages having more than 60-80 external links.
• No more than 30 sponsored or paid links on link page.
• No more than 5-6 Google Ads
• If you wish to do reciprocal link building, try to get links from pages having much PR than yours. Suppose, your link page has PR 3, then you should try to link to PR 4 pages.

For any webmaster, it is not possible to get such links without expertise in link building. For this, you will need to hire an expert link building services provider who can fulfill your entire requirement to help your website ranking higher. Only best link building services can help making your link building campaign successful.

I hope all the information I have provided will help your website rank better along with higher Google Page Rank. However, I wish to get your useful suggestions, queries and comments to make my blog better and gain more and more knowledge.

Link Baiting : Good or Bad

2009-08-31T10:34:00.000-07:00

Hi friend, I hope you are reading my Blog regularly and enjoying. I am here with another topic on Link Bait. This is one of the new techniques used to get one way links to your website/blog. Here I will share what I studied to get one way links through Link Baiting. You all will be thinking what the Link Baiting is and how is it good or bad. I will describe each and everything systematically.
What is Link Bait?
Once again, I am describing it in my language; Link Bait is the way of making users to fall in love with your website/blog. Link Bait entices the users to link to your website/blog. It is only possible when information/services you offering are very much attractive and helpful to users. Only informative and useful content can help you making link baiting successful. Link Bait also help your website to be reliable in eyes of search engines just because of one way links you get.

How Good or BadEveryone is thinking of getting one way links without doing more stuff in link building. Some people are using link baiting technique to get one way links but they are only looking for profit but not aware of harmfulness of link baiting. Everybody prefer to get good one way links and don’t want bad ones but if you are getting one way links through link baiting, it is sure that you also will get bad links. Because not every visitor linking to you from his/her website may be an owner of good website, he may be owner of bad one.For example: Suppose I run a blog related to link building and somebody searching for link building related information on internet found my blog good and linked it from his/her website but the website he offered me a link from is an illegal website. You all are aware of harmfulness of any illegal website please think.
Friends, if you still feel link baiting good then you are wrong. I would like to suggest you just one thing don’t waste time thinking about link baiting. Just go for link building or directory submission to get good links because only these can produce good results. While doing link building or directory submission you check all the guidelines made by Google, so that your website only can get profit not penalized whenever website linking to you without your permission you don’t know what it is.

I hope this article will help you all.

Which is best for ranking : Link Building or Content

2009-08-30T09:43:00.000-07:00

As everyone is aware of link building and content writing, what these are. Most of the people think content is king, but in what ways don’t know. I also heard that content is king but totally I am not agree with it. Both Link Building and Content Writing have their specific places. You will find its answer here,
Content Writing helps website to tell visitors about your website and It describes services/products of website with a professional edge. Content Writing can only be done when you are fully prepared to write with mastery in grammar on a particular topic. While writing content on any topic, content writers target keywords as per the page topic or service to help website rank higher in all major search engines like Google, Yahoo and MSN. As everybody knows that content may not be updated after a week/year. Content is updated one time or two times but no more than this. If you are doing such things then you are no more going to rank higher and search engines will not rely on your website too. To keep your website ranked higher in search engines you need to do some stuff on link building.
Link Building helps website to keep ranked higher in search engines for a long time. This process of linking your website to other related websites tells search engines to rely on your website and the result would be better rank for your website. As many as inbound links from popular websites you get chances of ranking higher in search engines will increase.
Content Writing can help you rank higher in search engines but no more than one or two months. To rank higher for a long time keep doing link building. Only link building offers long time business oriented results.
I hope it will help you.

Link Building Activites

2009-08-14T23:36:00.000-07:00

The original purpose of building links was to promote your web site at other sites and bring in visitors. These days only high quality can bring you targeted visitors.Another is to build links for search engine purposes. So, if you want to attract visitors from the search engines build as many links as possible. Aslo, If your site is not Indexed by the search engines, just build several links, and the job is done.

Link Building is not an easy activity, especially for beginners. These tips will help you build initial links and will give you further references.

Forums : There are many forums that allow links to your site in the member list, signature and/or profile. Find forums that match the topic of your business/site. Check if they allow links, sign in, embed your link, and start posting comments, questions, or answers. Do not spam, it is not polite :) and you can get banned. Focus on a few forums and post regularly.Forum links will not help you much with the search engine rankings but they do have some value. At least you will get indexed and also they can bring some visitors.

Blogs : Open an account at Blogger or WorldPress. Post regularly. If you can write something related to your original site great, if not, write a journal. Comment or ask questions at other blogs that you are interested in or are related to yours. Try to include links in the signature and also be sure that your blog’s profile is public. Do not spam!The value of blog links is not very high, especially the ones embedded in the comments. If you are a beginner they could be helpful.

Ask friends : Friends that own or edit websites will be happy to help you. Just ask them to put your link at their web pages. If you don’t have friends online, then make them! Register an account at MySpace. Make your profile rich, contact other people and make friends.

Link Exchange : Link exchange is relatively easy way to build links. Send an e-mail to related sites and ask them to include your link, most likely they will ask you to link back to them. Some sites practice this and have ready links to embed in your site before you ask them for a reciprocal link. Reciprocal links may not have much value for Search Engines but they could be useful. Exchange links only with related sites and link to 20 or 30 partners. To find link exchange partners type in the search box: “your keywords” + “add

One-Way Links : Since reciprocal links have lesser value, it’s more practical to focus on one-way links. Search Engine Rankings usually improves with one way links and it’s more effective than link exchanges as there won’t be links going out from the website and hence the credibility of website does not decrease.

Review Products and Sites : If you buy a product from Amazon.com review it there. Write something like: "I liked it very much" or something like that. Don’t forget to include your link in the review. See how others are doing that. You could review any products you bought (or not) at ePinions.comReview related sites on Alexa.com. Don’t rely only on these sites because reviews carry quality one-way links valuable for search engines. These links can also bring targeted visitors.

Submit and syndicate Articles : This is the easiest way to gain free, high quality links. If you think you can’t write an article just see what and how other people did it. I bet you can do it better. Write an article related to your topic and submit it to Article sites like : EzineArticles.com, GoArticles.com and iSnare.com. At the beginning submit your articles manually at as many as possible Article submission sites. Later, you can learn to use automated submission.Writing and syndicating articles is not only great for a Search Engine purposes but also will bring in targeted visitors.

Buy Text Link Ads : Regardless if you are a beginner; if you want to build a successful home based internet business you should seriously consider to buy Text Link Ads for starting. These text links are important primarily for the Search Engines but also will bring you high quality visitors from the sites they are posted on.Buying links will enable you to control the sites that link to you and the Anchor Text of the link (The blue text you see). Both are very important factors for high search engines rankings.

Free Sub Domain hosting : There are many sites that provide free Subdomain Hosting. You could create one or several sites for linking purposes. This activity is similar to blog building. The difference is that you have much more control over the site appearance, its structure, and the links themselves. After you build subdomain site do some or all of the tips above to get indexed by the search engines. If you manage to raise the Page Rank of the pages you would have an excellent linking resource in your hands. Some WhiteHat webmasters would argue that this technique could be abused or considered as spamming, but don’t worry, you can’t harm your original web site. The worst thing you could do is to get the Subdomain banned but only if you exaggerate.

It is not easy to be a beginner. Take it step by step. You don’t have to do everything but remember, the more links the better.

Important Link Building Tips for Freshers

2009-07-18T23:54:00.000-07:00

Hi Friends,

In this article, you will find some useful link building tips to make your link building campaign successful. Here, I am writing what I learn in my seo career while doing link building for any campaign. Link Building plays a major role in search engine optimization. According to me, as I did and saw in my career, after doing on page on any website, link building and directory submission both are enough to get higher ranking, page rank and traffic to any website.
To make any link building project successful, you need to keep learning and doing something new to rank higher in search engines. Following are some useful tips you can use accordingly while doing link building:
• When you are provided any project for link building, study website what all about it is.

• Search your competitors with your targeted keyword in Google to which you have to use in link building for any particular website. You will find thousands of websites listed in search engine results but go with only top ten websites. Pick any website and check its back links in Google and Yahoo or alternately use link harvester tool to see maximum back links of any website. You will find many websites linking to that particular website.

• After it, maintain whole data of websites in an excel sheet followed by their webmaster’s ids or it may be a contact form.

• After maintaining data, write a professional mail regarding link exchange but it should not offer spamming at all. In mail, ever start describing yourself followed by your company and services you offer and never disclose your websites to which you are using for link exchange. Just mention your theme for link exchange. If any webmaster is looking for links, he or she will definitely reply to you. In addition, don’t forget to write 1 or 2 lines on against spamming in your mail.• After reply of any webmaster, you can send your link information in reply.

• Main thing to note, Do not use free email services like Gmail, Yahoo mail, Hotmail, AOL etc. If possible, use your company mail id for link exchange. Because most of the mails sent by you to any webmaster go to spam or junk folder than inbox. Therefore, it is just wastage of time. As I found in my career, 50 mails out of 100 directly go to junk or spam folder of webmasters.

• One more thing to note, don’t use link exchange related words in subject line. You can use like “Website Partners” “Potential Partnership” etc. Because in most of cases webmasters block mails, containing subject line “link exchange” related.

• This is also a part of spamming, I said in last two paragraphs but it is not if you are using a professional mail format which describes you, your company, and services you offer

• By following all above tips you will get more and more quality links for your websites.
Using such email format, you are not only doing link exchange but also email marketing for your company followed by more and more traffic to your website.

SEO : 7 Effective techniques

2009-06-28T09:38:00.000-07:00

The basic steps to be followed for SEO are same irrespective of it being done by you or being done through an expert. In order to make it more effective it is important to have knowledge in specified area, accepting of the primary SEO perceptions and expertise in executing the SEO procedure.

Step 1 - Set quantified SEO Goals

You need to decide your target in terms of number and types of visitors that you wish to have on your blog or website. This will give you a clear picture to pursue your goal. It is very important to have the goals quantified else the efforts that are put in get wasted. Like if you keep a goal of 1000 to 2000 visitors per day from varied backgrounds it can help you on deciding your strategies accordingly.

Step 2 - Keyword Analysis

The main tool through which any person would try to reach your products is the keyword that he uses. This keyword could be any phrase or related words. It is very important to think of all possible keywords that an individual might use to search for your product/ service.

Step 3 - building the content

The main reason that any customer visits your website under the SEO submission to seek information, so it is most important to have value rich contents available on the web site. It will help you retain existing customers as well as gain new customers.

Step 4 - Website Layout & Design

Overall website and also the individual web page layout should be very attractive and catchy in order to gain attention of both search engines & visitors. Many search engines generally apply automated software termed as "spiders", "bots" or "crawlers" to browse & record your blog or website. The lay out should be made simple and customer friendly such that it is easy to navigate even for new visitors.

Step 5 - Website Testing & Modifications

Once the content, layout is finalized it is time to test the functionality and usability of the web site. It can either be done through professional testers or by any amateur. You require to check if it was simple to find the required option for a visitor, was it time consuming or it happened fast, were the options confusing or user friendly, was the content satisfactory and did it help the visitor as per his expectations. If some shortfalls are observed during this testing the changes may be made accordingly.

Step 6 - Submitting and linking your website

Here you need to identify maximum popular directories, blogs, search engines and other Internet forums which are extensively used by internet users and submit your website to them. Linking to your site with other popular websites that your target audience frequents visit will also help you to gain more customers. The more recognized the site from which your link originates, the better chances of your website being accessed.

Step 7 - Monitor, Report and Improve

This is the last and major step in SEO which leads to continuous improvement and refinements in your website. It is as simple as the subtitle. First monitor the major search engines for your targeted keywords and phrases. Analyze your website statistics and check it against the goals that were set in step 1. If there is some gap then analyze the shortfalls and try to improve your website's SEO performance by way like refining keywords, improving layouts, adding/ modifying content, increasing number of links and increasing website submissions.

Abiding by these 7 Steps in a proper manner will definitely lead you to a highly Effective SEO.

I am a SEO expert and am posting this article with a view to create awareness among people who want to learn about SEO if you wanna know more you can conatact me at umar.webmaster@gmail.com.

Quality Link Building Tips

2009-06-03T05:31:00.000-07:00

What is link building?

Link building is the process of increasing link popularity and search engine exposure through many channels including, Link Exchanges, Directory Submission, Newsletters and many more.

There are three types of link building

1. Link Exchanges 2. One Way Link Building3. Three Way Link Building
The most popular and cost effective link building technique is exchanging links with different and theme related websites. One way link building is very costly which is usually obtained through paid inclusions. Three ways link building involves lots of work and is time consuming process in which there will be three domain names which will participate to get one way link to each other.
Search Engine Rankings usually improves with one way links and it’s more effective than link exchanges as there won’t be links going out from the website and hence the credibility of website does not decrease. Link exchanges are not much effective when compared to one way but plays a vital role and usually they are permanent links, and cost effective because of that it’s more popular than any other link building techniques.

I prefer Link Exchanges when compared to other link building techniques off course when it’s done with quality and effectiveness. I will tell you how it should be done.

Few Guidelines for Reciprocal Link Building:

1. The link partner website should be theme related.2. The links coming from websites should have been online for sometime.3. If the website has good popularity than its perfect. Popularity is now days judged by Page Rank Technique of Google.4. The link partner website should not be banned by search engines.5. Link backs to our websites should not come from more than 3 clicks away.

I prefer doing professional Link building and quality link building within the guidelines of search engines which can fetch me high search engine positioning and obtain a prominent placements.
If you are going to start a link building campaign follow the tips when I have mention and you will get astonishing results. The link building process is simple and cost effective which can reduce your costs on PPC and other promotional methods to get traffic as a result you save huge amount of money.

What is Viral Marketing?

2009-03-26T11:01:00.000-07:00

The practice of viral marketing can be very useful to internet marketers. Viral marketing consists of giving away FRE'E products or services along with your original a'd copy such as links, contact information, and mailing list.In return, those who receive your FREE products can pass it along to their own customers and prospects. Viral marketing is a great way to advertise for fre'e and without
a lot of effort on your part.

Internet marketers should be aware of the value of viral marketing. The ability to advertise your products to a large audience is of great value to you. You can increase your sales and traffic to your web site through the sharing of FRE'E information. Some of the more effective methods of viral marketing are:

Ebooks : You can share your FREE ebook with all who visit your web site. You should include an advertisement for your most profitable product and links to your web site. Make sure to inform those who receive your FRE'E ebook that they are FRE'E to share it with their own customers and contacts.

SoftwareYou can offer a FREE trial version of your software to your web site visitors. As with the ebook, include links to your site and your contact information. State plainly on your web site that all those who receive it can share the software freely.

FREE web hosting : You can provide FREE hostin'g on your server to small businesses or beginning internet marketers.

In return, place a banner a'd at the top of each site advertising your products and web site. This is a very effective means of advertising your site with little expense. The potential increase in the number of visitors to your web site is worth your efforts.

Templates : You can design your own web site templates,including your own contact information in the design, and offer them as FRE'E downloads. Make sure to expressly grant
permission for them to be shared with others.

Content : You can provide original content about your particular area of expertise. Include your contact information and web site in the text and allow others to publish it as long as they keep your information intact. As this information is shared and published by others you
will attract more traffic to your web site.

Discussion boards : Setting up a discussion board or forum with your banner a'd attached is an excellent means of advertising. Invite your web site visitors to join your discussion board and make it available to the public.

Internet marketers should make themselves aware of all means of FRE'E advertising. The more you spread the word about your products and services, the more traffic you will draw to your web site. Internet marketing is extremely competitive and you should use all the avenues that are available to you in advertising your web site and products.

Experiment with the various ways of viral marketing until you find the ones that work best for you. Increased visibility means more traffic to your web site and more
traffic will translate in to higher sales.

Successful internet marketers not only provide valuable products and services, they use any means possible to advertise to as many people as possible. The success of your business rests on your ability to promote your web site.

How to do SEO for Blogs?

2008-09-15T23:58:00.000-07:00

Optimizing a blog is just like optimizing a website, and optimizing a blog post is just like optimizing a web page. If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.
Rules to follow to get your posts listed for keywords of your choice

* Use your primary keyword in your blog domain
* Use your primary key phrase in your blog header tags and the title of your posts.
* Use your secondary keywords in the body of your post
* Use your keywords in the anchor text of links
* Make sure search engines can spider your blog easily
* Get backlinks from other blogs or websites
* Update frequently
* Try to stick to the same domain and blog host or system for as long as you continue to publish.

What is Page Rank?

2008-08-02T03:48:00.000-07:00

You can't surf for long on the internet without coming across the concept of page rank. In fact if you use a google tool bar like firefox you can see a little widget with pagerank displayed for each page you visit. What is Page Rank?

Why is it important?

The page rank goes from a scale of 0 through to 10. Most new sites start off at 0 and can stay there unless the operator takes some steps to improve it. Article-Gems at the time of writing this article has a page rank of 3, not huge but not bad for being online 3 months. One of the largest article directories ezinearticles has a page rank of 6-7, and not surprisingly Google has a page rank of 10. Page rank is a way google determines how important a web page is in relation to every other page on the internet. It is believe each step up the scale is significantly harder to achieve. The page rank is normally written up as PR0, PR1, PR2, etc. Sometimes it appears as a green bar.

One way to improve your page rank is to have other well ranked pages link into your site. Its like a vote for your site by these other sites. However before you go submitting to every link farm out their note that google will penalize you for these types of links. Quality is more important than quantity. It can get quite complicated. For example even if a PR9 site ranks into yours, this may not be as valuable to your site if that PR9 site has a 1000 links. A PR6 site with just one link to your site might be of more value. The number of pages on the site is also believed to be a contributing factor to page rank as well.

So why is page rank important? Because it is one of the factors Google uses to determine where in their search engine results your page will be featured. Obviously keywords and SEO plays an important role, but if there are two near identical pages in every other aspect the one with the higher page rank will be displayed higher in the search results.

Important things in SEO

2008-07-16T03:10:00.000-07:00

SEO is very popular right now. Many website using SEO to get better result in search engine. There are several thing, which important in SEO :

1. Domain Name

Try to use your keyword for your domain. It's may difficult because so many domain name has already sell.

2. Keyword

Research your keyword first before you decide to use it. Try to use keyword that have less competition, but search by many people. You can use Keyword Research Services to get good keyword. You can find it using keyword "keyword research" or "keyword discovery" in search engine.

3. Your Web Site Title

Use your keyword in your website Title, but don't use to many keyword in title.

4. Website Description

Use your keyword in your website Description. This very important, but don't use many keyword, because search engine can consider it as keyword spamming. Your website can be banned by Google if your website break their guidelines.

5. Website Navigation

Google will read your site from top right to bottom left, so place main website navigation after your website Title. Place website navigation like Home, About, Contact in the bottom of your website.

6. Fresh Content

Search Engine like fresh content. Fresh content will make your website get better position in search engine.

7. Original Content

Don't place non original content in your site. Search engine will detect it as duplicated content. That's not good for your site.

8. More Backlink

Submit your site to Web Directory, Blog Directory, and search engine to increase your website Page Rank. Also exchange link with other website.

Link Buiding Importance

2008-06-12T03:58:00.000-07:00

SEO also known as search engine optimization has acquired great importance and recognition in recent times. Link building is a very important part in SEO.

Link Building is always beneficial for search engine rankings and traffic to your website from similar websites. Every webmaster wants to build quality links for his respective website. Each webmaster wants to build ties of its respective Web site. But he does not really know the method to be opted for building these links. But it does not really know the method to be chosen for the construction of these links. To address this problem this article Link building ideas has been launched for bringing you the latest information and techniques for building links. To remedy this problem this blog link building ideas has been launched to bring you the latest information and techniques for establishing links. On reading this article you will get a lot of ideas and learn various techniques using which you can build quality links for your website.

Before you start building links…

There are some rules you should to follow when you start building links. There are rules you must follow when you begin to build links.

Vary anchor text of your website.
Include Keywords in different title. (Other keywords in the title)
Link site from different Website - IPs (Important factor for SERP.)
Vary the type of site, like blogs, article resources, directories etc.
Not get all links from newer sites, and try to get links from older (and trusted) sites as well.
Not get links from same location (ie all links from footer etc. ..)
Try to get links from relevant content / industry.
Should Have PR varied from pages you're linking (If you're getting a lot of PR6 Links that will adversely affect as Google may think, you're purchasing high PR Links.
Try to get authority links, like links from news sites etc.
Do not try to build hundreds of links quickly.

Link Building plays an important role in search engine ranking of a keyword thats the reason why Link building has a prominent position in search engine optimization of any website.Link building also helps in getting targeted traffic and boost sales.Link Building looks to be an easy part but it is not. Link building appears to be an easy, but it is not. It requires lot of research and analysis before you go for any link building campaign.Research involves the analysis of the link partners website and a search engine sanctions where necessary by the major search engines such as Google.

Generally links are of various types,.In general, the links are of different types. Earlier there was the trend of Reciprocal Links. At the beginning there was the tendency of reciprocal links. Now there is a trend one way of building links. There is now a tendency to build one way links. The most important search engine, 'Google' gives a lot of importance to one way links. The largest search engine "Google" gives great importance to the way links. There are various ways to obtain these kinds of links. There are several ways to get this kind of links. The most commonly used techniques are link bait, 3 way linking, press release, article submissions, directory submissions. The suitability of above link building techniques will depend on the theme and audience of your website. The most common are the bait link, a link to 3 lanes, press release, article submissions, etc. The directory submissions adequacy link above construction techniques depend on the subject and audience of your site Web. So you should definitely read this article useful ideas about link building and can start building Quality links now! So you should really read this article useful link on the construction of ideas and can begin to build bonds of quality! Upon reading this article, you'll get a lot of ideas and learn different techniques you can use to create quality links for your website.

Google Included Hindi In Its Translation Service

2008-05-06T05:05:00.000-07:00

TO MAKE Google more acceptable amongst the Hindi speaking population of India, the internet search company has included Hindi in its popular Google translate application, which will allow automated translation between Hindi and English text.

The Google translator is popular for providing translation services to the net users, and its addition of Hindi is much to the delight of Indians. It is worthwhile that there is a huge population in India, which does not understand the Queen’s language, but access the net for gathering information.

Now, users can translate text, web page and issue a query in Hindi in order to obtain the information they desire. The results will also be translated in Hindi and the link for this application is http://www.google.com/translate_t.

The most interesting thing is that a user can type Hindi words using a regular keyboard. Suppose, a person wants to type ’america’, he can type it in English and after hitting the space bar, the word amercia is converted to Hindi language.

With the help of this application, Hindu users can also add iGoogle gadget to their homepage. Not only Hindi, but other regional languages like Tamil, Telugu, Kannada and Malayalam may also be used easily on the net.

Bloggers might also use this new application to create blogs in select regional languages.

For More Info: Visit Here

SEO - Off Page and On page Techniques For Optimization

2008-05-05T02:23:00.000-07:00

Some Off Page and On page optimization techniques

SEO means search engine optimization. It is a process, technique to optimize your web page for getting more and more customers or visitors. In SEO several methods are used to get the maximum possible visit and clicks on your pages.It is a perfect way to get good ranking in search engine.

So how important are each of these techniques?

On-page techniques probably account for about 10% of a web pages’ ranking in the search engines, if that, and off-page techniques account for the rest (about 90%).

Off-page Optimization, although easy to do,, or simple really, is time consuming and sometimes laborious. So there are fewer people who master off-page techniques.

So what are these optimization techniques?

Let’s start with the on-page techniques:

1. The first On page technique that you should be using is including your main keywords in your title tag, and your description tag on your website.

2. The second On page technique that you should be using is including your main keywords in your keyword tag, and not stuffing your keyword tag with any other keywords.

3. The third On page technique that you should be using is using your keyword or keyword phrases naturally in the content of the webpage at least once in the first paragraph and at least once in the last paragraph.

4. The fourth On page technique that you should be using is bolding italicizing and including your keyword in at least one heading tag.

And the off-page techniques:

The key here is inbound links. And the key with inbound links is to use a text anchor link that uses the keyword or keyword phrase for which you are optimizing, for your backlink.

1) Exchange links with other web masters

2) Submit your web sites to the various online web directories

3) Write and submit articles including your text anchor link, to the various online article directories.

There are lots of thing in Off page optimization

How Search Engine Work?

2008-05-01T23:01:00.000-07:00

The basic concept of search engine optimization is to get more traffic to your website. This is the dream of any website owner, however understanding how it all works?

So look at how search engine work.

1.)Search Engine use software called spider,which come the internet looking for documents and their web addresses.

2.)The documents and web addresses are collected and sent to the search engine indexing software.

3.)The indexing software extracts information from the documents,storing it in a database.The kind of information indexed depends on the particular search engine. Some index every word in a document;other index the document title only.

4.)When you performed a search by entering keywords, the database searched for documents that match.

5.)The Search Engine assembles a web page that lists the result as hypertext links.

Keyword

2008-03-04T02:58:00.000-08:00

What is Keyword?

A single word typed into a search engine query. Also a single word that accurately describes the contents of a single web page or web site.

What Is Keyword prominence?

Refers to how "high up" on a web page a keyword appears.Prominence is how close to the start of the area that the keyword appears. Generally, if keywords are visible on the first screen on a web page without site visitors having to scroll, the words are said to have high keyword prominence.

What is Keyword Proximity?

Refers to how close keywords are to each other on web pages.In general, the closer the keywords are, the better.

What Is Keyword Density?

Keyword density is the relation of a keyword to the other words in a web page element.Keyword density is a combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page. For example,the web page title

Why is the right keyword density important?

Some search engines penalize web sites that use the same keyword over and over on their pages toget a high ranking for that keyword ("keyword stuffing"). This might happen by mistake if you overuseyour most important keyword on your pages. To avoid getting banned on search engines, make surethat your web pages have the right keyword density. As mentioned above,

The right keyword density will help you to improve the search engine placement of your site.

How to Get Listed In Yahoo

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Most websites get into Yahoo by getting spidered from other sites. Meaning if you're already linked from another site or web directory, Yahoo's robots will eventually find you when they update their search index.

Go to DMOZ directory. This is the Open Directory Project begun by several key players from Netscape. Once your site has been accepted into the Open Directory, it may take anywhere from 2 weeks to several months for your site to be listed on Yahoo which also use the Open Directory data.

Another way to get listed in Yahoo is to use their own Add URL form located here https://siteexplorer.search.yahoo.com/submit

How to Get Listed In Google

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Google has always said their main focus is to provide relevant results. The main reason the engine has been so successful is because it gives searchers what they want.

Google is getting more and more selective about who gets in, and the first step is ensuring that your site is full of useful, unique content.After that, work on getting quality, relevant sites to link back to you. These days those two steps are the best ways to find your site in the almighty Google.

1) Get your site listed in The Open Directory - www.dmoz.org.

This is a directory that is managed by volunteers that act as "category editors." To list your site, simply go to the most appropriate category for your web site, then drill down to the relevant subcategory and select the "Add URL" link at the top of that category's page.

2.)If you can convince 1 page rank 5 to link with you, your website will be listed in roughly 3 to 4 days. To get your site listed in less than 24 hours, get 1 website with a page ranking of 6 to link with you. That’s it, no miracles. It works!

3.) Another good way to get Google to index your site is through writing articles and submitting them to the article submission sites. All of the article sites (the good ones at least) allow you to include a section called "About the Author" or "Author Resource". It's here that you can include a link back to your site.

4.) Another way to get listed in Google is to use their own Add URL form located here http://www.google.com/addurl.html. This method is not as dependable as listing with The Open Directory, but it can get you in. Google admits that they may not add every site, so don't be surprised if this does not work for you.

Importance of Off Page Optimization in SEO...

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Off page optimization plays a vital role in getting a higher rankings over major search engines. Off page optimization essentially refers to one very important factor and that is which other websites are linking to your website.Off page Optimization handle number of things off page to improve your search engine ranking and drive targeted visitor traffic to your website. Off page optimization is the continuous process in web site promotion. It's like making online marketing of your web site. In off page optimization you don't require to change anything in web site design or layout.

Some Important parts in off- page optimization -

1.) Link Building - Link building is probably the most important part of off-page optimization.The primary means through which off page optimization is accomplished is through a link building effort. A well developed, managed and maintained link building effort can really increase the revenues and profits that you will be able to enjoy through your Internet business enterprise. Search engines like Google and Yahoo give a lot of importance to how important your web site is.One of the ways they measure this, is to count how many other web site is. One of the ways they measure this, is to count how many other web sites link to your site.If a large number of sites are "mentioning" your site and/or are linking to your site, then it obviously it means you have something worth writing about, and linking to. To get a top page ranking you must get as many websites linking to you as possible.

So, if you are putting up genuine content and the links are genuine, then your page rank will get a big boost over a period of time.

2.) Directory Submissions - The most important, the most obvious and usually the only one people choose to submit their website to a directory is search engine ranking like Yahoo and Google. To effectively promote your website, manual directory submission is one of the most reliable and effective solution. Directory submission procedure is opted by most websites as submitting a website to a directory is the most reliable way to optimize your site. While submitting website to directories, the probability of web site coming in search engines increases as directories naturally rank high in the result page of search engines. A great way to get good one-way links is with directory Submission services.

This includes submitting your site information like Title, URL and Descriptions to the relevant directories. For directory submission you need to frame the title and description by using the proper keywords. You can create different titles and descriptions to submit randomly .

3.) Article - Article can be used to catapult your website into a top 10 listing on the first page of the natural rankings in the search engines. Article submission is free, simple and easy for even a novice. You do not need to have vast knowledge about search engine optimization, html or anything else for article submission.

Article submission is the best method of getting backlinks. You can submit article in hundreds of article submission websites. This is the best way to develop backlinks. Article submission is better than directory submission, because article submission websites are not blacklisted as most directory submission. And most of all, there is not much difference between directory submission and link exchanges.

4.) Press Release - Press release in simple word means an announcement about specific happenings of a company and about the launch of a new product. Press release is slowly and gradually becoming one of the most sought after medium for effectively marketing your products and services online. Online press release is a very different medium as compared to traditional print based press release. For press release submission to be successful, one needs to take care of many things. The first thing is that the press release must be very well written. Press release submission will help your company to become well known due to all the newsworthy information which will be supplied to customers among many other things. From a press release submission we get more traffic for our website which is very beneficial for our website and website promotion.
When all is said and done, press release marketing is one of the most effective ways of promoting your business enterprise. In this regard, you might be well served considering retaining the services of a professional to assist you in developing a meaningful press release marketing plan and campaign.

5.) Blog Submissions - A Blog is similar to a personal website, where you can add whatever information you feel like. Having your own blog will help you to share your ideas and views on particular topic with the whole world.

If you are promoting your web site with the use of a blog, you got to promote your blog as well. Make sure that you create a blog that would attract more attention so that you can achieve the target traffic that you wanted. It is the easiest way of driving traffic as well as the most enjoyable. There are some blog submissions websites like directory submissions websites. We can search those sites by search engines like Google,Yahoo and MSN.

6.) Social Bookmarking - If you want to promote your web site or blog, you can use a social bookmarking site. This has become one of the best promotion tools, and this type of site has useful features that you can use to improve your optimization for search engines

In short, social bookmarking can significantly increase both your traffic and your potential sales. Remember that to be successful, your content has to be a valuable resource and must be worthy of bookmarking and of visiting frequently.

7.) RSS - RSS stands for "Really Simple Syndication" or "Rich Site Summary". RSS content is delivered through RSS feeds. These are simple files structured in a specific way. [A type of xml] The XML file is the format used for distributing YOUR news headlines via the Web, which is known as "Syndication". RSS directory submission increases your readership. When a person is looking for newsfeeds to add to their RSS reader, it is highly likely they will visit an RSS directory to find newsfeeds on their subject of interest.

8.) Search engine submission - To get the websites indexed quickly.We used to submit the websites in major search engines (Google,Yahoo,MSN) Search engine submission is only a part of the total ways on how someone can promote a site. To increase the number of visitors on your website and to create intrinsic back links to your website search engine submission can often be an extremely effective way to reach out to all those people you could only wish to reach through your website.

9.) Forums - One of the best ways to get back links is thru the use of the forum. If you are able to publish your message on the forum sites where you are a member, you are given the opportunity to include on the message some of your relevant information such as the company name which you represent, your few personal information such as your name and your e-mail address. You will be given this opportunity when forum masters see your contribution to the forum site as something that is indispensable. In order to continue getting such opportunity, you continue to submit postings that contain relevancy and pertinence.

Some Major Factors in off-page optimization -

1) Anchor Text: This is the text that is hyperlinked to send people to your website. Anchor text MUST contain a few of your main keywords because google uses it to determine your websites relevance to a particular topic.

2) Backlink: If the website that links to you is related to your site then that’s a huge bonus to you. So look for websites that are related to your website's topic.

3.)Page Rank - Search engines assign each web page a Page Rank based on the number and quality of inbound links you have pointing to your website. In order to get your number up you’ll have to get other websites to link to you.

Positive Off Page Optimization Factors:

1) No of inbound links to your website: A higher number of relevant incoming links increases the PR and helps your SERPs.

2)Anchor text of your own link in other websites : Try to get links from website which the anchor text keyword your targeting. If you have a insurance site. ensure that you use the keyword insurance,online insurance.

3)Age of website linking to you: Older the page the better it is for your site. Google give value to old websites rather than new websites which has linked to you.

4)Page rank of the website Linking To You: Try to get links from a higher PR site .Websites with PR:0 or a grey toolbar means that the site is either new or does not have enough credibilty to gain a Page Rank.

PPC and Organic Listing...

PPC - Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost per click or CPC.

Organic Listing - An "organic" search engine listing is a free listing of a site, usually found by a search engine's spider and then ranked by relevancy according to the search engine's methodology.

Some related topics to SEO

There are also a number of things you can do "from your web page" to improve the search engine page rank and increase targeted visitor traffic to your site. This is the area known as off-page optimization.

How to get traffic for your site ?

Step 1: Make your web site search engine optimized. Your web site should have a content that is rich in keywords which makes it easy for search engines (Google, Yahoo) to locate your page. A good ranking on a search engine results page will generate traffic on your web site.

Step2: Starting a business blog on your web site will help in generating traffic to your web site.

Step3: Article submission is a great way of generating traffic to your web site. You can write keyword rich articles and submit them to various article directories. Use the resource box of the article to add links to your web site to generate traffic to your web site.

Step4: You can use social networking web sites such as Squidoo and MySpace to generate traffic to your web site.

Step5: You can request high traffic web site to put the links of your web site on them in exchange of their links on yours. You will benefit from the traffic on these web sites.

contact id : umar.webmaster@gmail.com