Ogilvy Public Relations Case Studies RSS Feed

Royal Netherlands Embassy and Consulate NY400 Campaign

Barby Siegel — Mon, 13 Jul 2009 10:49:09 -0400

400 Years of Dutch-American Friendship and Shared Values

Utilizing Word of Mouth Marketing for ProChile

Barby Siegel — Mon, 13 Jul 2009 10:45:01 -0400

What Differentiates a Country When Targeting Business and Economic Development Audiences?

Making Long-Haul Destinations Desirable

Barby Siegel — Mon, 13 Jul 2009 10:35:20 -0400

How Do You Position Brazil as a Hot Tourist Destination to Americans?

Barbie's 50th Anniversary

Ash Coleman-Smith — Mon, 22 Jun 2009 12:37:00 -0400

Barbie's 50th Anniversary

Museo Guggenheim Bilbao

Jay Morrow — Fri, 06 Feb 2009 15:43:45 -0500

Sustainable Development Ministry "Grenelle de l'environnement"

Eric Maillard — Thu, 22 Jan 2009 14:08:54 -0500

Case Study Happy Smurfday

Ulrike Zimmermann — Thu, 22 Jan 2009 11:08:40 -0500

How do you celebrate the 50th anniversary of your childhood’s heroes?

How do you conquer the fashion scene?

Ulrike Zimmermann — Thu, 22 Jan 2009 10:50:45 -0500

How do you conquer the fashion scene? cpz Ogilvy Public Relations was asked to draw the public’s attention to Motorola’s high class activity that took place around the Berlin Fashion Week.

How do you convince drivers to equip their cars with particulate filters?

Ulrike Zimmermann — Thu, 22 Jan 2009 10:32:43 -0500

How do you convince drivers to equip their cars with particulate filters?

The Heart Truth/Red Dress Project

Sarah Temple — Tue, 02 Dec 2008 09:14:36 -0500

How do you make women care about cardiovascular health — when they think it’s a "man’s disease"?

HHS Pandemic Influenza

Unknown — Tue, 02 Dec 2008 09:06:04 -0500

How do you convince community leaders not accustomed to responding to health crises to prepare for tomorrow’s influenza pandemic?

American Express

Unknown — Tue, 02 Dec 2008 09:03:08 -0500

How do you give American Express first-class appeal in Germany?

Astra Zeneca

Unknown — Tue, 02 Dec 2008 09:02:55 -0500

How do you prepare a patient to face and fight breast cancer?

European Commission | European Research Council

Unknown — Tue, 02 Dec 2008 09:00:11 -0500

How do you help launch the next generation of research leaders in Europe?

European Commission

Unknown — Tue, 02 Dec 2008 08:56:29 -0500

How do you highlight the past, present, and future of European research?

Lipton: Rethink the Drink

Barby K. Siegel — Mon, 26 May 2008 21:55:08 -0400

Is it possible to make a brand steeped in history hot to a new generation of tea drinkers?

Medtronic

Ogilvy PR — Fri, 16 May 2008 13:37:17 -0400

How do you activate patients to encourage Congress to support life-saving legislation?

Department of Homeland Security

Veronica Oleynik — Fri, 02 May 2008 10:15:31 -0400

How do you prepare the leaders of today for the crises of tomorrow?

American Express

Unknown — Fri, 02 May 2008 10:15:19 -0400

How can a technology update be used to re-establish brand values?

London Underground

Unknown — Fri, 02 May 2008 10:15:07 -0400

How do you keep a world class city on the move?

CDW

Unknown — Fri, 02 May 2008 10:14:54 -0400

Is it possible to create a platform for visibility using unique points of view?

LG Electronics

Barby K. Siegel — Fri, 02 May 2008 10:14:22 -0400

How can a Korean-based electronics company known for low cost home appliances become a leader in the global electronics industry?

BP

Michael Hatcliffe — Fri, 02 May 2008 10:14:06 -0400

How do you rebrand a group of recently merged oil companies as a unified global energy company?

Xerox Office Group

Unknown — Fri, 02 May 2008 10:13:53 -0400

How do you demonstrate to small businesses the value of color printing?

Virgin America

Unknown — Fri, 02 May 2008 10:13:39 -0400

An in-flight wedding, a star-studded entourage, and plenty of Vegas style – how else do you help a provocative airline take flight?

University of Chicago

Jamie Moeller — Fri, 02 May 2008 10:07:30 -0400

How do you make Washington recognize the important contributions of a university-directed research lab?

Unilever

Unknown — Fri, 02 May 2008 10:07:15 -0400

What can a “yummy-mummy” and her team of Comfort-eers do for a fabric softener?

Carpet and Rug Institute

Author Name — Fri, 02 May 2008 10:06:57 -0400

How do you roll out an energetic new perception of the carpet industry?

NexCen Brands

Unknown — Fri, 02 May 2008 10:06:44 -0400

How do you transform a company “spokescow” into an udderly fashionable icon?

National Kidney Disease Education Program

Unknown — Fri, 02 May 2008 10:06:30 -0400

How do you urge high risk Americans to talk to their doctor about chronic kidney disease?

MedcoEnergi

Unknown — Fri, 02 May 2008 10:06:16 -0400

How do you prepare a company to become a world-class industry leader?

Louis Vuitton
[View this page in Français]

Eric Maillard — Fri, 02 May 2008 10:05:41 -0400

How can bloggers bring a new brand message to consumers?

IBM

Unknown — Fri, 02 May 2008 10:05:25 -0400

How do you tell the story of a technology giant’s new core values to strengthen corporate culture?

BAND-AID®

Barby K. Siegel — Fri, 02 May 2008 10:05:08 -0400

How do you help an iconic brand stay relevant?

LensCrafters

Unknown — Fri, 02 May 2008 10:04:38 -0400

How do you transform a company’s brand image from discount retailer to a purveyor of style?

Euronav

Unknown — Fri, 02 May 2008 10:04:06 -0400

How do you communicate the ecological quest of a global oil-shipping company?

Center for Disease Control and Prevention | Screen for Life

Veronica Oleynik — Fri, 02 May 2008 10:03:49 -0400

How do you increase colorectal screening rates among Americans aged 50 and older?

California Public Utilities Commission

Unknown — Fri, 02 May 2008 10:03:35 -0400

How do you connect underserved populations to affordable phone access?

Brocade

Unknown — Fri, 02 May 2008 10:03:20 -0400

How do you turn a courageous endeavor into a message of endurance and sustainability?

Toshiba

Unknown — Fri, 02 May 2008 10:02:41 -0400

How do you use talk about mobility and trust to better position an industry leader?

Planned Parenthood California

Maggie Linden — Fri, 02 May 2008 10:02:28 -0400

How do you reach key voters on a shoestring budget?

WTC Health Registry

Yolan Laporte — Fri, 02 May 2008 10:02:08 -0400

How do you get people to think about a day they would like to forget?

Centers for Disease Control and Prevention | HIV at Work

Veronica Oleynik — Fri, 02 May 2008 10:01:49 -0400

How do you overcome stigma and leverage the power of business and labor in the fight against HIV/AIDS?

American Chemistry Council

Jamie Moeller — Fri, 02 May 2008 10:01:35 -0400

How do you build a reputation for an industry by demonstrating how essential their products are to our lives?

Amerida Hess

Jamie Moeller — Fri, 02 May 2008 10:01:22 -0400

How do you demonstrate need in the face of steadfast opposition?

DuPont

Jamie Moeller — Fri, 02 May 2008 10:01:09 -0400

How do you boost brand equity and consolidate communications for a 200-year-old company?

Hudson Highland Group

Unknown — Fri, 02 May 2008 10:00:27 -0400

How quickly can a new brand become a respected source for compelling information?

FreightCorp

Veronica Oleynik — Fri, 02 May 2008 09:59:55 -0400

How do you prepare a workforce for an imminent change in ownership?

AMCOR

Unknown — Fri, 02 May 2008 09:59:39 -0400

How do you get the green light from employees for implementing energy-efficient practices?

FEMA

Unknown — Fri, 02 May 2008 09:59:24 -0400

How do you surge awareness for a natural disaster that most homeowners and businesses believe will never impact their lives?

Aveeno

Barby K. Siegel — Fri, 02 May 2008 09:59:11 -0400

How do you introduce a new beauty product into a crowded marketplace?

LG Electronics MobileComm U.S.A.

Unknown — Fri, 02 May 2008 09:58:50 -0400

How do you cut through the clutter of cell phone publicity and raise awareness for a new text-messaging phone?

Woolworths

Unknown — Fri, 02 May 2008 09:58:33 -0400

How do you empower employees to become advocates of sustainable solutions?

Qantas

Unknown — Fri, 02 May 2008 09:58:15 -0400

How do you convince a red kangaroo to go green?

California Department of Education

Unknown — Fri, 02 May 2008 09:57:58 -0400

How do you communicate to parents the importance of quality child care?

Motorola

Unknown — Fri, 02 May 2008 09:57:40 -0400

How do you use an international soccer star to launch a luxury phone?

Microsoft Vista

Unknown — Fri, 02 May 2008 09:57:20 -0400

How do you make a global software launch relevant to Australians?

Microsoft

Unknown — Fri, 02 May 2008 09:57:01 -0400

How do you elevate consumer interest in a new version of an old program?

Citrix Online

Unknown — Fri, 02 May 2008 09:56:44 -0400

Is there a cure for the Shrinking Holiday Syndrome?

Adidas

Veronica Oleynik — Fri, 02 May 2008 09:56:11 -0400

How do you turn young people on to a forgotten sport?

Ogilvy Public Relations Case Studies RSS Feed

Royal Netherlands Embassy and Consulate NY400 Campaign

Utilizing Word of Mouth Marketing for ProChile

Making Long-Haul Destinations Desirable

Barbie's 50th Anniversary

Museo Guggenheim Bilbao

Sustainable Development Ministry "Grenelle de l'environnement"

Case Study Happy Smurfday

How do you conquer the fashion scene?

How do you convince drivers to equip their cars with particulate filters?

The Heart Truth/Red Dress Project

HHS Pandemic Influenza

American Express

Astra Zeneca

European Commission | European Research Council

European Commission

Lipton: Rethink the Drink

Medtronic

Department of Homeland Security

American Express

London Underground

CDW

LG Electronics

BP

Xerox Office Group

Virgin America

University of Chicago

Unilever

Carpet and Rug Institute

NexCen Brands

National Kidney Disease Education Program

MedcoEnergi

Louis Vuitton [View this page in Français]

IBM

BAND-AID®

LensCrafters

Euronav

Center for Disease Control and Prevention | Screen for Life

California Public Utilities Commission

Brocade

Toshiba

Planned Parenthood California

WTC Health Registry

Centers for Disease Control and Prevention | HIV at Work

American Chemistry Council

Amerida Hess

DuPont

Hudson Highland Group

FreightCorp

AMCOR

FEMA

Aveeno

LG Electronics MobileComm U.S.A.

Woolworths

Qantas

California Department of Education

Motorola

Microsoft Vista

Microsoft

Citrix Online

Adidas

Louis Vuitton
[View this page in Français]