Decisions That Vex Us

Is it right or is it wrong? That’s what a group of college seniors grappled with during a recent communications ethics class at Washington and Lee University in Lexington, Virginia. The students had to determine what they would do in six case studies, where public relations teams and media outlets had to make some very […]

ALDI partners with Ogilvy & Mather for its market entry into China

ALDI, one of the top 10 global retailers, has appointed Ogilvy & Mather Shanghai as its agency of record in China to manage its market entry into China. Ogilvy will be charged with developing ALDI’s brand strategy and integrated launch communications for the market, as the company opens its first-ever digital flagship store on Tmall […]

Throw yourself in the deep end and get uncomfortable. This is the only way to learn.

To celebrate International Women’s Day, I had the opportunity to rub shoulders with some inspirational female leaders at YWCA’s Women who have shaped Industry event in Sydney. Having recently joined Howorth fresh from university and on the cusp of my own career journey, I was looking forward to getting some valuable advice from a line-up […]

Ogilvy USA Wins Public Sector Campaign of the Year at the 2017 PRWeek US Awards

Ogilvy USA, an innovative global communications firm, won Public Sector Campaign of the Year at Thursday’s 18th annual PRWeek US Awards for “Third Open Enrollment: Spotlight on Coverage” with Covered California. The campaign received robust coverage and by the end of open enrollment more than 425,0000 consumers had enrolled in a health insurance plan through […]

How Learning from the Past can Help Drive Business Growth

Marcomms professionals spend a huge deal of time looking at the future, but they should start realising the great value found in the past. The rapidly evolving world of communications has led many to believe we can’t progress if we are focused on the past. We are pushed into a mindset of innovation, disruption and technological […]