Ogilvy USA Showcases its Ability to Navigate and Thrive at the 2017 In2 SABRE North American Awards with Three Award Wins

Ogilvy USA, an innovative global communications firm, won three awards at the Innovation + Insights (In2) SABRE Awards for its work with The Peace Corps, OUE Skyspace and the U.S. Department of Health and Human Services, Administration for Community Living. The In2 SABRE Awards celebrates the rise of content, digital engagement and analytics as it […]

Ogilvy launches new client-centric structure in the USA

On the heels of Ogilvy Worldwide Chairman and CEO John Seifert’s recent global announcements, Ogilvy USA CEO Lou Aversano has followed up with several key personnel appointments of his own as he seeks to activate the company’s Next Chapter strategy in the USA. As previously announced, the USA will be the first market to undergo […]

Australia – let the good times roll, but don’t be complacent – says Bernard Salt

We reached peak smashed avocado and feta at Ogilvy this week, when Australia’s leading demographer, Bernard Salt of KPMG, shared his insights into the mind and the mood of Australia in 2017. The avocado reference is part of his broader argument that we are living in an “era of entitlement” – and his recent column in […]

Ogilvy Scores Six Shortlists in the Mumbrella CommsCon Awards

Ogilvy has been recognized with six shortlists in the 2017 CommsCon Awards. The categories range from Best Social Media or Digitally-led Campaign to Best Campaign with a Small Budget. Our specialist agencies, including Pulse Communications and Ogilvy PR Health, attribute much of their success to the ability to make brave choices.

What do you believe are three of the most important attributes of a PR person?

Howorth and Ogilvy Australia have four core values that provide the foundation for everything we do – partnership, curiosity, invention and bravery. It’s incredibly important to “keep your eye on the prize”, and remember what’s truly important at the end of the day. In terms of account management, being able to anticipate your clients’ needs (before […]