Branding in Marketing and Communication Design

What Makes A Corporate Brochure Design Effective?

ohdesignstudio@gmail.com (OH! Design Studio) — Sat, 07 Jan 2023 14:48:00 +0000

When utilized and designed well, a corporate brochure can act as an effective marketing instrument for a company. While there are multiple ways to design a company brochure, brand design agency OH! Design Studio believes that there are some key factors which can make a huge difference in the effectiveness of a corporate brochure to promote a product or service offering. From responding to inquiries by warm prospects to to staying top of mind with prospects, the benefits of company brochure in marketing is limited to your creativity and imagination.

So, what makes a corporate brochure design effective?

Messaging is the foundational part of any marketing asset and corporate brochure is no different. The messaging has to resonate with the target audience.

Brand Personality portrayed through the company brochure must be in sync with the intended personality and tonality of the brand

Bespoke Presentation is the need of the hour in a distracted world that we are living in.

Aesthetic Design is important not just for the inner design but also foe increasing the pickup appeal of the brochure.

Clear Call To Action must be planned for the corporate brochure. After all the idea is not just to give information to prospects, but also to make them take some action.

Printing Quality can literally make or break the look of the brochure. It includes not just the quality of printing machine, but also the paper quality, the effects, etc

Looking for a brochure design company in India? OH! Design Studio is one of the top graphic design companies in India and has worked with clients across multiple segments for designing award-winning custom brochures.

Why Consider A Corporate Coffee Table Book To Capture Company History?

ohdesignstudio@gmail.com (OH! Design Studio) — Fri, 24 Sep 2021 11:32:00 +0000

OH! Design Studio is a well known and one of the leading design firms in India for producing award-winning corporate coffee table books.

Having closely worked with various corporate for designing premium coffee table books, OH! understands the significant role a company history book plays in preserving the unique culture of a company. It reinforces the philosophy and mission of the corporation among the current leaders and employees of the company.

OH! has designed corporate coffee table books to preserve company history, celebrate corporate anniversary and even as a corporate gift on special occasions. The team strongly believes that when the storytelling is illustrative and strong, a coffee table book can boost the company's profile considerably.

BLOGS ON COFFEE TABLE BOOK

Designer Coffee Table Book by OH! Design Studio

Why Consider A Corporate Coffee Table Book To Capture Company History?

Take a sneak peak at OH! Design's Corporate coffee table book for Mahindra Group, India.

About OH! Design Studio

OH! Design Studio specializes in designing well-styled coffee table books to engage the readers. Whether you want to make your readers live the story, entertain your guests to spark conversations or present your brand in a memorable way, their coffee table book designs are inspiring and compelling.

Restaurant Brand Design Which Combines Urban Experience With Indian Staple In Singapore

ohdesignstudio@gmail.com (OH! Design Studio) — Wed, 23 Jun 2021 08:25:00 +0000

Sign and Graphics, a bimonthly Indian journal of the signage industry, published the case study of restaurant branding by OH! Design Studio. Titled as Combining Urban Experience With Indian Staple In Restaurant Brand Design, the case study talks about how OH! Design Studio, through its brand design process, was able reinforce the sense of place and aptly convey the quality and style of the dining experience.

One of the key aspects of restaurant brand design is consistency. Your restaurant's branding may accurately represent who you are, but it must be executed consistently. Bringing that brand identity to life means getting a cohesive look for the restaurant in the interior design, signage, menu design, website, social media, etc.

When you go through this restaurant brand design case study notice how the overall feel of the restaurant consistently aligns with the brand identity created OH! Design Studio.

About OH! Design Studio:

OH! Design Studio is a Mumbai-based branding & design agency. Founded in 2006, OH! Design Studio is a branding and design agency with a passion for launching, rebranding and accelerating brands.

Organic Skincare Product Packaging Design By OH! Design Studio

ohdesignstudio@gmail.com (OH! Design Studio) — Tue, 25 May 2021 11:16:00 +0000

Effective cosmetic branding and packaging design helps in pushing potential customers to take the product off the shelves and buy them. Skincare consumers are cautious and savvy. They choose products that align with their personal values. Hence, for skincare products, packaging is one of the most important brand touch point to communicate the brand's values or core belief, so that it creates an instant connect with the potential customer.

OH! Design Studio designed the brand identity and product packaging for a London-based organic skincare brand. Through the typographic mnemonic and the subtle line patterns representing facial and earth contour, the identity connects well with the brand’s core belief i.e. all our beauty needs can be met from the Earth’s natural resources.

For packaging designs, view the presentation below:

Beauty Product Branding And Packaging By OH! Design Studio from OH! Design Studio

RELATED HELPFUL BLOGS ON PACKAGING DESIGN

Effective Food Product Packaging Design Tips for Graphic Designers

ohdesignstudio@gmail.com (OH! Design Studio) — Tue, 15 Dec 2020 05:30:00 +0000

Product packaging design requires more than a good eye, especially food products.

Graphic designers who design packaging have to focus on creating a strong brand through effective design.

But what makes a good or an effective packaging design for F&B?

Clarity about the content and function of the packaged food:

Packaging keeps the product safe, but another important function of packaging is to convey information to the buyer and the user about the contents within. An experienced packaging design agency understands that a simple and clear packaging design should be able to achieve that within first few seconds.

In other words, when a customer picks up this packaged product, she should immediately be able to tell what the food product is, its type and of course what brand it is.

Self differentiation from similar products of other brands on the shelf

Next time when you go shopping in a supermarket, notice how you look at products placed on the shelf. You might find yourself just glancing at them, not in detail and never in isolation. And then a distinctive and relatively more appealing packaging design catches your attention. That’s when you generally decide to take a closer look at the product.

A successful packaging design is not necessarily the most good looking one. It should be able to stand out from the clutter.

Related Article - Packaging Tips for Successful Branding

A beautiful design doesn’t always guarantee that. But a research of your competitor’s product packaging design does help.

Clear indication of the product category

When you get a client brief for food packaging design or say wine label design, ask them how they want their product to be seen by the shoppers. Do they want to slot their product as a price driven value brand or a premium brand?

As a graphic designer working on consumer product packaging design, you must find out how your client wants the F&B brand to come across and target what kind of buyer segment. You will be able to choose a more appropriate tone and use subtle details to appeal to that category of buyers though your design.

Related Blogs on Packaging Design

Are Marketing Brochures Still Relevant In The Digital Age?

ohdesignstudio@gmail.com (OH! Design Studio) — Mon, 14 Dec 2020 15:00:00 +0000

In the digital age, the definition of marketing collateral has evolved to include digital assets like website, eBooks, etc.

Most likely you already knew that :) What you want to know is whether brochures are still relevant. Do people still interact with a printed brochure in the age of new media? Is it worth investing in them?

Don’t be surprised if I say marketing brochures are still an important part of the marketing mix. Big or small, enterprise or start-up, B2B or B2C, organisations use brochures for communicating with customers at different touch points.

Take a look at the ways to make use of marketing brochures or the types of marketing brochures.

Here are four reasons why brochures are still considered an important marketing collateral to showcase the brand and its offerings.

Reasons Why Marketing Brochures Are Still Relevant

1. A Break from the Digital Monotony

What was new and novel has turned into a pile of clutter. We skim through countless emails and articles every day. Mechanically move from one to the next. Printed marketing brochures offer a break from this digital monotony. It offers an alternative medium to connect with your audience.

Also, imagine reaching out to CXO audience through email. Well most probably you won’t pass through their assistant’s sight. A physical copy of a printed brochure occupies real estate on the CXO’s desk.

2. Tangible Impression

Well designed and appealing print collateral still has the power to make a tangible impression. It hits you straight. It literally adds weight to your brand’s presence. And that experience is derived from the intersection of a nice design, content and the quality or print and paper. Creative brochure designers skilled in brand design use content and design in harmony with the overall brand guidelines. That helps in strengthening the brand image.

3. A way to Drive Traffic to Digital Channels

Printed brochures offer a way to drive traffic to digital channels. To maximize the impact of your marketing plan, think beyond the single dimension approach and integrate digital and print. Whether it is our product catalog communicating with your customers post purchase, or an exhibition giveaway brochure targeting prospects in pre-purchase stage, every type of brochure can be designed to drive traffic to your organisation’s digital channel. The trick is to integrate it properly within the content of the brochure.

4. Tap Physical Customer Presence

Finally, no matter how much time your target audience spends online, they still exist in the physical world. They still go to retail store or attend events. They still visit their doctor’s clinic and they still spend considerable amount of time offline. What better way to tap their physical presence with an impressive printed brochure.

Digital age has given a new power to printed marketing collateral to re-engage the target audience. The key lies in giving a clear purpose to the brochures and integrating them wisely in the overall integrated marketing plan.

You might also be interested in: Creative real estate brochure designs

Branding In India

ohdesignstudio@gmail.com (OH! Design Studio) — Sun, 13 Dec 2020 11:00:00 +0000

With all its top management issues and legal hassles, the Tata brand name still enjoys strong appeal.

Walmart didn’t just buy an e-commerce company in India, they bought Flipkart-–a brand. Just because a company is making losses, doesn’t mean that its brand is not valuable.

The case of Maggi’s resurgence after Nestle India was cleared of any misconduct is a case in point.

Be it in India or in more evolved markets, branding plays a role in earning the psychological goodwill in the mind of their consumers.

Yet, world over not many companies hold branding as one of their core business activities. Branding in India is no exception.

But where India falls short is that in spite of having the vision to adopt a brand-driven approach, there are not enough examples to follow here. That’s where an external consultant can bring in a lot of knowledge and experience from within and across industries. Branding is a niche area of operation. Even for companies which have strong marketing departments may have much to gain from a specialist branding perspective.

You might also be interested in: Role of branding in B2B

Secondly, most Indian companies have not yet understood the impact of social media in branding. It’s surprising how easily even corporate marketers in India discount the influence of social media branding on the long term development of the brand. It’s high time companies embrace online branding in a more holistic way and stop delegating social media management to inexperienced interns or time-starved employees who have nothing to do with marketing.

About OH! Design Studio

OH! Design Studio is an integrated creative and digital firm in India. Established in 2006, the firm provides branding, design and digital services across various sectors and verticals. The firm’s key service verticals include Branding, Packaging, Digital Marketing and Space Design.

Why Are CMOs Increasing Their Social Media Investments?

ohdesignstudio@gmail.com (OH! Design Studio) — Sun, 13 Dec 2020 03:30:00 +0000

According to the CMO Survey report 2019 (see footnote), CMOs are increasing the social media marketing spends.

This, as per the survey, is inspite of a relatively modest contribution of social media to enterprise performance.

So Why are CMOs Doubling their Social Media Investments now?

Following reasons have been identified for this trend in 2019:

1. Social media can provide powerful insights about the consumers. Beyond the engagement, social media help in sentiment analysis,measuring online behaviour of consumers and brand engagement.

2. Social media is made for mobile and mobile is the future of consumer engagement. Visual content and short updates are apt for social media and consumers interact with this bite-size chunks throughout the day using their mobile devices. That not only helps in building consumer profile but also amp up the marketers’ reach though post likes, shares and comments. Esp. the latter part is not possible with digital advertising.

3. Social media engagement and ad reinforcement is more memorable than the extremely costly digital advertising. As consumers are exposed to so many ads per day, it’s unlikely for individual interactions to realise returns.

4. Social media as a platform can be controlled and is relatively low-cost to operate. Companies can continually test campaigns on their platform, get immediate results, and scale successful outcomes.

Note: According to this survey, outside social media agencies continue to play an important role in guiding social media activities in companies, with this survey recording the highest level of engagement in several years.

The CMO Survey is sponsored by the American Marketing Association, Deloitte and Duke University’s Fuqua School of Business.

Why Social Media For Customer Service Is So Important

ohdesignstudio@gmail.com (OH! Design Studio) — Sat, 12 Dec 2020 16:30:00 +0000

Did you know that 77% of customers would recommend a brand to a friend after having a single positive experience [1]

And if you care for good customer experience, then you cannot afford to undermine the importance of customer service. According to a study by Hubspot[2], 93% of customers are likely to make repeat purchases with companies who offer excellent customer service.

The Visibility Factor

Customer service is always going to be a crucial aspect of customer experience. But in the digital age, it is also lot more visible to everyone.

Consumers have started taking their customer service inquiries online, including offline retail customers. For someone who made a purchase through an online channel, chances of her engaging online for post-purchase sales are high. For retail store customers, social media is a quicker way, although it’s likely that they might do it publicly.

Hence from online reviews to customer complaints and issues, everything is easier to find on social media than ever before.

And this customer experience feedback is not sitting isolated on social platforms. Everyone is so connected on social media. That makes a perfect case for brands to use social media as a customer service tool. In fact, many brands have developed significantly more active social accounts, all for the sake of interacting with the massive user base spread across social media channels.

The Impact of using Social Media for Customer Service

One of the common social media mistakes which businesses overlook is that they ignore comments. Even brands with dedicated resources sometimes overlook such an important aspect of brand experience.

Offering customer service on social media offers an easy way to speak directly to the customer.

Answering a customer complaint can increase customer advocacy by as much as 25%, meaning that responding to complaints can help create loyal customers [3].

Using social media for customer service helps in building good reputation by highlighting positive reviews and customer experience stories. It also allows dealing with negative reviews or bad experience quickly

It gives an opportunity to collect all the data and identify trends, common customer pain points or requests for new features/products.

If you believe that good customer experience leads to better brand advocacy and improved sales, then do not ignore the customer service opportunity on social media platform. For professional assistance, work with a professional social media agency.

OH! Design Studio is an integrated branding and social media agency in Mumbai. The firm has provided social media services to various B2B & B2C clients like software, F&B, SaS, electronics, fashion, etc.

References:

[1] https://experiencematters.blog/2017/02/23/customer-experience-leads-to-recommendations-charts-for-20-industries/

[2] https://blog.hubspot.com/news-trends/customer-acquisition-study

[3] https://www.convinceandconvert.com/social-media-research/5-social-media-customer-service-stats-you-must-know/

More Marketers Are Embracing This Style of Corporate Brochure

ohdesignstudio@gmail.com (OH! Design Studio) — Sat, 12 Dec 2020 09:30:00 +0000

Corporate brochure is an important company marketing collateral for every business. It gives a voice to the company. It communicates the brand values, highlights the brand strengths and creates the desired brand image which is made up of facts, vision and feelings. When used strategically, a corporate brochure can serve as an excellent tool for corporate storytelling.

Increasingly, marketers are deciding to make company brochures more engaging. They are embracing a different style of corporate brochure design to take it to the next level.

What is it that marketers are doing differently?

Well, they are indulging in presenting the company information in a highly visually engaging way. Marketers are opting for coffee table book inspired corporate brochures to present their brand in a memorable way.

Corporate Brochures Inspired by Coffee Table Book Format

Coffee table book format is larger and lavishly illustrated. They are like high-end art books and designed to offer visual treats to its readers.

Leading Indian coffee table book design company OH! Design Studio believes that presenting a company brochure in the form of a coffee table book is a wonderful way to create a powerful visual impact on the readers and stakeholders of the company.

Here are some such corporate brochure projects shared by one of the top corporate brochure design companies in India — OH! Design Studio. OH! Design, a Mumbai-based integrated branding and digital marketing agency, specializes in designing compelling, inspiring and state-of-the-art coffee table books.

1. Portfolio of a leading Indian architectural & interior design firm

ZZ Architects use this brochure as a coffee table book to engage their clientele in the reception area or meeting rooms ,while the latter is patiently waiting for their host to join them.

The brochure has a grand and exclusive feel to it. At the same time, the graphics are modern and clean. Together these elements communicate and highlight the brand promise of the client’s firm and do justice to the presentation of their bespoke and contemporary projects.

2. Corporate brochure for the largest valve manufacturers in India

Using the coffee table book format, OH! Design Studio designed this company brochure to express the legacy of an iconic company. By using stories, imagery and design, OH! presented a visually engaging journey of this company through time.

For more information, connect with OH! Design Studio at letstalk@ohdesignstudio.com

Other links that might interest you:

A unique corporate brochure design for a financial services firm

How Coffee Table Books are used for sparking conversations in marketing.

8 Ways in which businesses use marketing brochures

Why An In-House Social Media Team Almost Got Fired

ohdesignstudio@gmail.com (OH! Design Studio) — Sat, 12 Dec 2020 03:30:00 +0000

I once sat in a meeting where the company’s in-house digital marketing executive reported on social performance and was delighted that they get N likes on an average for their posts on Instagram. The team decided this was a success as they were achieving their goal of ‘building brand awareness’.

However, on closer inspection, the e-commerce website had hardly seen any traffic increase from these sources.Unfortunately, the business was unable to justify the role of their in-house digital team as they could not see any social media RoI.

Why Did this Happen?

Not setting social media goals is one of the biggest social media mistakes marketers make. But setting vague goals which are not relevant for the business would be like setting yourself a trap.

In this case, the digital team and the business both had a common goal i.e to increase brand awareness. But they failed to define it in a meaningful way.

In the absence of well defined social media goals, the team was unable to point to specific actions and steps to be taken to meet their business’ needs. They got distracted by the good-looking reports instead of measuring performance to meet their business’ needs and justify their role.

Key social media goal setting mistakes they made

The goal was not specific.

What does “increase awareness” mean? Does it mean more followers? Or does it mean making more people interested in learning about your product?

Also, how much better do you want to get at it? You want new followers or an increase in traffic on product pages?

The goal did not have any metric

“Increase Facebook followers” or “increase web traffic” is fine, but it needs some kind of a metric and there should be a way to measure it.

So you could say ‘I need 1000 new Facebook followers ….’ or ‘I want a 20% increase in website traffic……’ . Both are measurable, the former one from FB insights and the latter one from Google Analytics.

The goal was not time bound

When goals are not time bound, there is no accountability for progress.

Coming back to your goal, you could say “I want to increase FB followers to 1000 by end of the month’ or ‘I want to increase website traffic by 20% by the end of the quarter’.

The S.M.A.R.T goal framework

The S.M.A.R.T goal framework helps in structuring the growth objectives in a way that’s clear, trackable and helps in planning actions and steps to achieve those goals.

SMART is an acronym that stands for

Specific: Well defined, clear, and unambiguous
Measurable: With specific criteria that measure your progress towards the accomplishment of the goal
Achievable: Attainable and not impossible to achieve
Realistic: Within reach, realistic, and relevant to your larger business objectives.
Timely: With a clearly defined timeline

As a social media marketing strategist, my role was to assess the current situation, set SMART goals and prepare a strategic social media plan for this business. The client’s in-house digital team was then aligned to the updated social media marketing strategy.

The writer works as a social media marketing strategist at the branding agency OH! Design Studio. OH! Design Studio is an integrated creative and digital agency based in Mumbai, India.

Looking for a social media agency? LetsTalk@ohdesignstudio.com

What’s the difference between a branding, brand identity and logo?

ohdesignstudio@gmail.com (OH! Design Studio) — Fri, 11 Dec 2020 14:00:00 +0000

What is the relation between a brand & its logo

For starters, a logo is not a brand. Logo design is definitely a part of a brand and its identity, but it is not everything.

Let’s understand the meaning and purpose of each of the following before looking at how they are all related to each other.

Brand
Brand Identity
Logo

What is a Brand?

Brand is like any other living being with a name, identity and personality.

Like how people form impression about other people, they also make inferences about your company.

If you sell consumer products, then your product is your brand- good or bad depends on the expectations and experiences of the consumers with your product. Now even if your competitor is selling exactly the same product, however your brand’s value as perceived by your consumer is what really differentiates your product from what your competitor is selling. Products can be copied but brands are unique.

Brand design, visuals and colors gives a unique visual appearance to your brand, but the effort required to create differentiation of your brand in consumer’s mind goes beyond the design and graphics.

For more about brand perception in simple terms, following link is recommended: What is a Brand?

Brand Identity

The visible elements of a brand comprising of brand name, logo, colors, typeface and graphics are some of the things which form the brand’s identity. But there’s more to brand identity than just the physical aspect of the brand that makes it visually recognizable.
Brand Communication Style i.e. how the brand communicates, its tone of voice, writing style, design style in marketing collaterals, signage, messages and actions.
Brand’s value system

Logo Design

Logo is the central identifiable visual element that helps people remembers a brand. This graphic appears on everything that relates to the business to reinforce the visual identity of the brand.

The purpose of logo is identification.

Example:

Mahindra’s CanvasM corporate logo design by branding agency OH! Design Studio

Use of this logo for online and offline communication:

Published by OH! Design Studio — a niche branding agency in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online brand activation & marketing.

Build A Lifestyle Around Your Brand

ohdesignstudio@gmail.com (OH! Design Studio) — Fri, 11 Dec 2020 10:04:00 +0000

Early this week, at OH! Design Studio, our branding team was brainstorming a new product launch for a client.

How do you create desire for a product, we asked the team.

Customers have access to a broad spectrum of products and the choices are limitless. But they don’t want to be “sold to” by brands. Instead, they’re looking for an experience that could motivate them to invest and buy.

Today, brands need to embed themselves in their audience’s lives and that too in the long run, not just for some short term gain.

And it reminded us of this famous branding quote by Eva Chen

Build a lifestyle around your brand and the audience will follow.

Creating a lifestyle brand is about defining who or what your customer wants to become in the future, and giving them the solution that will help them to achieve that end goal.

It’s not about creating the perfect cup of tea , but convincing your audience that your tea brand strengthens the powerful relationship your audience have with themselves…. or it’s not about how great your running shoe brand is, but assuring your audience that your brand will help them become fit and healthy.

Looking for more branding inspiration? Check out more such branding quotes.

Visual Cues For Social Media Marketers on Smaller Teams To Build Brand Recognition

ohdesignstudio@gmail.com (OH! Design Studio) — Fri, 11 Dec 2020 02:30:00 +0000

Often small businesses and non-profits site lack of marketing team strength as a reason for ineffective social media marketing outcomes. It’s interesting to note that even larger teams often make same type of social media marketing mistakes.

I was browsing through the social media profile of a company where a fellow brand marketer works.

The company is a reputed 60 year old wealth management advisory and a national level brand. They have a full fledged in-house marketing team, which includes three digital marketers.

So let’s say they have a fairly resourceful team.

Yet, their social media feed lacks visual consistency. Clearly, they do not have a social media branding strategy in place.

If you’re wondering, why visual consistency matters, then here’s the short answer.

For the starters, you don’t want to confuse or alienate your existing fans. They’ll not be able to quickly differentiate your brand from the competition or the general clutter of the feed. And new followers will not be able to build recognition in the first place.

I’ll give an example.

In my social media feed, when I come across any news post, I have a tendency to not believe it unless it is from a trustworthy news publisher. I generally check the account name to decide whether to click ‘see more’ link in the text caption of the post or skip it.

But when I see the posts which look like the following, I know where it’s coming from. I recognize the brand just by looking at the visual presentation of the content- their fonts, logo placement, yellow highlights.

If you’re looking for a more relatable example, then here’s one from Cadbury.

Did you notice the account names? These sample posts are from different accounts of Cadbury, and yet you can see the visual branding elements being consistently and coherently used by the globally distributed teams.

So if team size has no impact on maintaining brand aesthetics consistently, then what is it?

The answer is social media style guide. This document has a wider scope, but a part of it includes visual design guidelines for social media content. It helps in keeping in-house, outsourced and distributed or even a one-member team consistent in the visual presentation of the brand on social media.

The writer works as a social media marketing strategist at OH! Design Studio. OH! Design Studio is an integrated branding and digital agency based in Mumbai, India.

Looking for a social media marketing agency? letstalk@ohdesignstudio.com

OH! Design Studio: Branding Agency in Mumbai

ohdesignstudio@gmail.com (OH! Design Studio) — Thu, 10 Dec 2020 07:30:00 +0000

OH! Design Studio is one of the leading branding agencies in Mumbai, India.

The firm is an integrated creative and digital branding company and provides strategic branding, design and digital services across various sectors and verticals.

From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding, brand activation and marketing. The services offered includes brand identity, brand positioning, brand architecture, brand design, marketing communication design, product packaging design, environmental graphics, SEO, social media marketing and other digital marketing services.

Headquartered in Mumbai, OH! Design Studio has successfully helped companies across industries in launching new brands and in re-branding.

The brand promise of the company is ‘to break the monotony’ which clearly reflects in the name itself- OH! .The firm lives up to its brand promise through its core strength i.e graphic design. At OH! Design Studio, we believe that design has the power to change behavior. We excel in designing the visual language brands need to tell their story.

OH! Design Studio Branding Services

Brand Strategy

Research & Insight Development
Brand Positioning
Brand Definitions
Content Strategy
Naming

Brand Identity

Visual Systems
Brand Guidelines
Brand Book
Content Development
Business Systems

Brand Experience

Web
Mobile
Print
Retail
Packaging
Environmental

Looking for top branding or graphic design studios in India? Contact OH! Design Studio at +919820854943 or letstalk@ohdesignstudio.com .

OH! Design Studio On Social Media

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Creative Projects of OH! Design Studio

Product Packaging Design by OH! Design Studio

Premium Coffee Table Book Design by OH! Design

Space Branding & Design by OH! Design Studio

Luxury Real Estate Brochure Design by OH! Design Studio

Brand Identity Design by OH! Design Studio

Collection of Designer Coffee Table Books By OH! Design Studio

ohdesignstudio@gmail.com (OH! Design Studio) — Thu, 10 Dec 2020 03:00:00 +0000

Presenting the collection of three best designer coffee table books crafted by the branding firm OH! Design Studio. Headquatered in Mumbai, OH! Design Studio is one of the top coffee table book designers in India.

Sossegado — Taj Hotels :

A coffee table book meant for the travelers who travel to discover both new places and themselves. Once glance at the book will make you want to drop everything and escape to Goa to explore its unseen places.

Folkyatra:

A roadmap to the unexplored art forms of tribal India. The coffee table book was a true ‘yatra’ that left the readers in wondrous amazement of the vast fabric of Indian art and culture.

Chrysalis-

Exim Bank: A coffee table book sponsored by Exim Bank chronicled the history of trade and commerce in India.

BLOGS ON COFFEE TABLE BOOK BY OH! DESIGN STUDIO

OH! Design Studio Created Brand Identity For Al Kiera

ohdesignstudio@gmail.com (OH! Design Studio) — Wed, 09 Dec 2020 14:51:00 +0000

OH! Design Studio recently designed the brand identity of Al Kiera — an upcoming child development and learning school in India.

Not all children of school age develop at the same pace. Some growth barriers develop into more serious problems that continue into the later stage. The de-evolution of their confidence forces such kids to stay grounded. Al Kiera provides the required training for personality development of such kids.

OH! Design was appointed to design the logo for this child personality development school. They created a simple logo representing wings provided by Al Kiera that helps kids rise above their growth barriers and soar high with confidence.

Follow OH! Design Studio on Twitter to get updates on the latest work by the brand studio.

What is Rebranding?

ohdesignstudio@gmail.com (OH! Design Studio) — Mon, 30 Nov 2020 07:04:00 +0000

Rebranding can be defined as the process of changing the image of a company.

It’s a marketing strategy which involves redesigning brand identity and visual assets for marketing materials, along with repositioning the company strategically. Sometimes it also involves company name change. What do companies achieve by doing so? Well, generally speaking, the idea behind rebranding is to establish a renewed identity for the brand, differentiating it from its competitors and effectively communicating the company promise.

Rebranding is not uncommon. Many major brands, ranging from Apple to Uber, have successfully rebranded in the past.

But an important question to ask is what was the reason for them to rebrand?

If you're considering rebranding, then make sure you’re doing it for the right reason(s)! This way you can ensure that the right approach is taken for rebranding and that the effort will achieve the expected results in the business.

What are the reasons for company Rebranding?

Here are five common reasons why companies consider rebranding.
- Current aesthetics don’t speak to your company values
-You want to change the old image of the brand
-You’re venturing into new territory or offerings
-You want to change the positioning of the company
-Your company is involved in merger or acquisition.

Examples of Rebranding:

Vodafone Idea rebranded in the middle of the lockdown in 2020. Vodafone and Idea, both are established and highly recognisable brands. When Vodafone India merged with Idea Cellular, the objective of rebranding was to carry forward the legacy of these two individual brands while also reposition the new brand ‘Vi’ to mark merger completion.

. . .

Looking for branding agencies in India? As a branding company, OH! Design Studio’s creative process is structured to authentically represent the core values of the brand to the market. The goal of the firm is to create lasting and meaningful relationships between the client's brand and their audience through distinct brand experiences.

3 Branding Basics Every Graphic Designer Should Know

ohdesignstudio@gmail.com (OH! Design Studio) — Wed, 01 Jul 2020 05:20:00 +0000

I’ve observed a lot of graphic designers focusing only on making their designs beautiful. Often they forget that every design has a purpose and that is to communicate a message or some information to its target audience effectively.

Different Strokes For Different Folks

I’m not saying that the designs should not be attractive. Of course the logo design, brochure design or packaging needs to look attractive, but ‘attractive design’ is relative.

What graphic art attracts a sophisticated luxury product buyer could look too drab and dull to a flashy teenager. And what instantly catches eyeballs from rural buyer would in all probability be an instant-miss by this chic urban customer. The point is, design keeping in mind the target audience.

Inconsistent brands confuse buyers

Graphic designing is an element of branding. A customer experiences brand through the product or service, that brand’s values, personality and communication among other things. So all forms of visual communication including illustrations, packaging design, point-of-sale, website design, logo design, marketing collateral etc help create a brand identity in the target buyer’s mind. Communicate the brand consistently and clearly at every touch point. It should feel like it derives from one place.

Great design is invisible so that the brand message can shine through

I’ve seen graphic designers over complicate designs to convey marketing messages. The design challenge is to simplify the brand message visually in such a way that the design resonates subconsciously with the audience telling people how they’re supposed to interact with the brand. Highlight the brand and its message, not the design. “Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’” – David Craib

Published by OH! Design Studio – a branding and integrated graphic design firm based in Mumbai, India. From brand strategy to brand activation on online and offline channels, OH! Design Studio provides 360 degree creative services for launching new brands, re-branding and online brand activation & marketing.

Brand vs. Branding

ohdesignstudio@gmail.com (OH! Design Studio) — Mon, 06 Apr 2020 16:24:00 +0000

What is meant by a brand and branding?

In a very narrow sense, brand is the unique name or symbol that identifies the seller of goods or services. But 'brand' is much more than that.

A brand for a company is like a reputation for a person. On the other hand, branding is the process of building a brand (reputation). The purpose of branding is to create a pull for the brand in the market so that it resonates strongly with the target customer.

Read more to understand what is a brand and what is branding.

Why Consumers Follow Or Unfollow Brands On Social Media?

ohdesignstudio@gmail.com (OH! Design Studio) — Mon, 25 Nov 2019 12:23:00 +0000

According to a research (1), the main reason marketers use social media platforms is to increase brand awareness. In fact 70% marketers chose this option as the No. 1 reason.

Clearly, social media today is more about deepening the connection with the consumers and less about sales. In that case, it helps to know the reasons for consumers to follow brands on social media. -what they want and more importantly what they don’t want.

Top reasons why consumers follow brands on social media

According to the findings of this survey, 50% of consumers follow brands on social media to learn about their new products and services. If this has inspired you to make more posts related to products/ services, then hold-on and check out the next top reason for consumers for follow brand channels.

48% of the consumers want to be entertained by brands on social media. That’s interesting because it clearly calls out for content which is not salesy.

Balancing these top two reasons pose a creative challenge for social media marketing agencies or creative teams managing the brands’ social media channels.

Social Media For Brand Awareness Case Study: Checkout how an Indian dairy brand pulled it off successfully in promoting their products and at the same time entertaining their followers.

Why do consumers unfollow brands on social media?

To be successful on social media, it’s equally important for brands to understand what is that puts off their audience.

Poor customer service is the number one reason why consumers will unfollow a brand on social media, followed by posting irrelevant content.

When it comes to boosting brand awareness, social media is one of the key marketing channels today. But it’s not a platform where brands can succeed by having a one-sided conversation. Social media is all about connecting with the target audience, and for that it’s important to understand what type of content works and what doesn’t.

Looking for social media marketing agency in India?

OH! Design Studio is a fully integrated creative and digital marketing firm based in Mumbai. At OH!, we have successfully delivered social media management services to B2B and B2C organizations. Tell us about your business and we will work with you to plan out an optimum social media strategy mapped to your business and marketing goals.

letstalk@ohdesignstudio.com

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(1) About the survey: Social Sprout surveyed more than 1000 social marketers and more than 1000 consumers for this research. Source of survey and images: https://sproutsocial.com/insights/data/index/

OH! Design Studio- Branding Agency

ohdesignstudio@gmail.com (OH! Design Studio) — Sat, 21 Sep 2019 08:52:00 +0000

Branding agency OH! Design Studio is headquartered in Mumbai, India and was established in 2006.

OH! is an integrated creative and digital firm in India. The company provides branding, design and digital services across various sectors and verticals.

About OH! Design Studio

As a branding company, OH! Design Studio’s creative process is structured to authentically represent the core values of the brand to the market. The goal of the firm is to create lasting and meaningful relationships between the client's brand and their audience through distinct brand experiences.

The brand promise of the company is ‘to break the monotony’ which clearly reflects in the name itself- OH! .The firm lives up to its brand promise through one of its core strength i.e. graphic design.

OH! Design Studio follows the belief that design has the power to change behavior. OH! excels in designing the visual language brands need to tell their story.

Apart from strong creative aesthetic design, what makes OH! Design Studio as one of the best branding agencies in Mumbai, India is their in-house expertise for Digital Branding.

Digital channels and assets are used to communicate a brand’s positioning as part of multi-channel brand communication or engagement programs. The overall aim of the businesses should be to deliver an authentic and consistent total brand experience that is aligned with the brand’s strategy, positioning and purpose.

OH! Design Studio offers integrated digital branding and marketing services to help build and promote brands in the digital space by integrating brand strategy at the core of their digital marketing strategy.

The four service verticals of OH! Design Studio

Branding
Packaging Design
Digital Marketing
Space Design

Looking for a branding agency in India? We can help.

For more information contact:

OH! Design Studio

letstalk@ohdesignstudio.com

+919820854943

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What Makes A Coffee Table Book Perfect For Telling Brand’s Story?

ohdesignstudio@gmail.com (OH! Design Studio) — Sat, 27 Apr 2019 11:45:00 +0000

Coffee Table Books are exclusive and visually impactful books with captivating images and text. Such books are a wonderful way for readers to enjoy great works of art and photography in their home, but that s not their only purpose. The most common use of coffee table books is to use it as an accent piece to enhance the interiors or to entertain guests patiently waiting for their host to emerge from some other room.

Here's an example of a coffee table book on ethnic art and customs in India, designed for people interested in Indian Legacy.

Folk Yatra - Coffee Table Book

While some buy coffee table books purely for display, some buy it to make a personal statement about themselves. These books occupy the prime real estate of the table tops instead of dusty book shelves. By leaving a book out on the table for all to see, they're putting themselves out there. It's like saying -This is what I like, and This is what I know.

So How Can Brands Use Coffee Table Books for Marketing?

Through the medium of coffee table book, brands can tell their story. At OH! Design Studio, coffee table book designers worked on similar project. The client's company was reaching milestone date. They wanted to reflect on their success.

We designed a coffee table book for them to showcase the history of their brand chronologically, highlighting the products, people and environments that have shaped their evolution.

Coffee Table Book Designs By OH! Design Studio

Taj Hotels - Coffee Table Book

Sakhi - Coffee Table Book

Chrysalis- Exim Bank Coffee Table Book

Logo Design By OH! Design Studio For Al Kiera

ohdesignstudio@gmail.com (OH! Design Studio) — Fri, 05 Apr 2019 12:04:00 +0000

Branding agency OH! Design Studio recently designed the brand identity of Al Kiera – an upcoming child development and learning school in India.

Al Kiera Logo - OH! Design Studio

Subscribe OH! Design Studio on Youtube to get updates on the latest work by the brand studio.

You might also be interested in: Logos with hidden meanings

OH! Design Studio’s Top Pin On Pinterest

ohdesignstudio@gmail.com (OH! Design Studio) — Wed, 27 Mar 2019 06:48:00 +0000

Great photography makes a brochure designer’s job easier. But real estate brochures are typically designed by developers and used by realtors much before the property development even starts. The real challenge for brochure designer is to bring the visual appeal to the real estate marketing collateral in the absence of actual shoot.

At OH! Design Studio, we have worked on many real estate projects. Our designers have created compelling brand communication designs for brochures, outdoor publicity campaigns, newspaper ads, etc. The one that has grabbed the attention of many designers and people on Pinterest is of 9 Almeida- A luxurious residential tower in upscale Western Suburbs of Mumbai, India. The design concept was – ‘9 reasons to move to Bandra’

Checkout OH! Design Studio on Pinterest

Branding in Marketing and Communication Design

What Makes A Corporate Brochure Design Effective?

So, what makes a corporate brochure design effective?

Why Consider A Corporate Coffee Table Book To Capture Company History?

BLOGS ON COFFEE TABLE BOOK

Designer Coffee Table Book by OH! Design Studio

Why Consider A Corporate Coffee Table Book To Capture Company History?

About OH! Design Studio

Restaurant Brand Design Which Combines Urban Experience With Indian Staple In Singapore

About OH! Design Studio:

Organic Skincare Product Packaging Design By OH! Design Studio

RELATED HELPFUL BLOGS ON PACKAGING DESIGN

Effective Food Product Packaging Design Tips for Graphic Designers

Clarity about the content and function of the packaged food:

Self differentiation from similar products of other brands on the shelf

Clear indication of the product category

Related Blogs on Packaging Design

Are Marketing Brochures Still Relevant In The Digital Age?

Reasons Why Marketing Brochures Are Still Relevant

1. A Break from the Digital Monotony

2. Tangible Impression

3. A way to Drive Traffic to Digital Channels

4. Tap Physical Customer Presence

Branding In India

Why Are CMOs Increasing Their Social Media Investments?

So Why are CMOs Doubling their Social Media Investments now?

Why Social Media For Customer Service Is So Important

The Visibility Factor

The Impact of using Social Media for Customer Service

More Marketers Are Embracing This Style of Corporate Brochure

Corporate Brochures Inspired by Coffee Table Book Format

1. Portfolio of a leading Indian architectural & interior design firm

2. Corporate brochure for the largest valve manufacturers in India

Why An In-House Social Media Team Almost Got Fired

Why Did this Happen?

Key social media goal setting mistakes they made

The goal was not specific.

The goal did not have any metric

The goal was not time bound

The S.M.A.R.T goal framework

What’s the difference between a branding, brand identity and logo?

What is the relation between a brand & its logo

What is a Brand?

Brand Identity

Logo Design

Use of this logo for online and offline communication:

Build A Lifestyle Around Your Brand

Build a lifestyle around your brand and the audience will follow.

Visual Cues For Social Media Marketers on Smaller Teams To Build Brand Recognition

OH! Design Studio: Branding Agency in Mumbai

OH! Design Studio Branding Services

Brand Strategy

Brand Identity

Brand Experience

OH! Design Studio On Social Media

Creative Projects of OH! Design Studio

Collection of Designer Coffee Table Books By OH! Design Studio

Sossegado — Taj Hotels :

Folkyatra:

Chrysalis-

BLOGS ON COFFEE TABLE BOOK BY OH! DESIGN STUDIO

OH! Design Studio Created Brand Identity For Al Kiera

What is Rebranding?

What are the reasons for company Rebranding?

Examples of Rebranding:

3 Branding Basics Every Graphic Designer Should Know

Different Strokes For Different Folks

Inconsistent brands confuse buyers

Great design is invisible so that the brand message can shine through

Brand vs. Branding

What is meant by a brand and branding?

Why Consumers Follow Or Unfollow Brands On Social Media?

Top reasons why consumers follow brands on social media

Why do consumers unfollow brands on social media?

OH! Design Studio- Branding Agency

About OH! Design Studio

The four service verticals of OH! Design Studio

For more information contact:

What Makes A Coffee Table Book Perfect For Telling Brand’s Story?

So How Can Brands Use Coffee Table Books for Marketing?