OlayinkaOyelamiCommunications

Email Tools You Need Working Remotely from Home

2020-04-02T10:12:00.001-07:00

The ease and speed of email communications is both beneficial in terms of efficiency and offers a great opportunity to stay in touch with very little effort, you can use email tool to increase your visibility and impress others with your efficiency,

The coronavirus pandemic is bad news. It has shut down a significant portion of the world’s economy and killed far too many people. If, however, you’re willing to hunt for a silver lining, the shutdowns and social distancing could be an opportunity for some brick-and-mortar companies finally to get online.

Emailing has been a reliable mode of communication for organizations since its creation in the 1970s. With many ones, managers and employees are using email more than ever to organize tasks and monitor progress.

To fully utilize the capabilities of this powerful communication medium, workplaces must realize the context of every email they send.

Understand the universal tenets of email etiquette in order to send an effective email that is clear, actionable, and polite.

If you’re a part of one of the several workplaces that has gone virtual over the past few weeks, your email inbox is likely out of control. With face-to-face interaction limited and technological adaptation slow, email has become the primary source of communication.

Email is great for many reasons.
Employees typically feel more comfortable emailing someone in upper management than they would calling that person or knocking on a manager’s door for a conversation. email also makes it easier to share information, whether it’s between team members, within a single department, or to every staff member in a global company. With email, it’s easier to keep people in the know and harder for people to claim that they “didn’t get the word.”

With all its advantages, one might come to believe that email is the greatest thing in organizational communication since the ballpoint pen.

One of the advantages of written communication lies in the writer’s ability to spend the necessary time crafting a message that says what he or she really intends to say—through drafting, editing, and proofreading. It enables the writer to translate thoughts into a clear, precise, and readable message that addresses all of the issues, contains the correct tone, and elicits the desired information or response from the recipient.

Email communications vary greatly from in-person communications. You must know a few things about your intended recipient/recipients before sending.

Know the recipient’s communication preference. Some people still prefer other forms of communication over email, often because the sheer number of emails (many of which are company wide or information-only messages) causes specific messages to get lost in the crowd. Some people prefer calls, while other people prefer texting or instant messaging. You will have a better chance of getting your message through if you know your receiver’s communication preferences.

Consider the reader’s disposition and perspective. Another tricky feature of written communication lies in the fact that the message is static once you send it. Unlike spoken messages, which you can quickly modify if you see the person getting annoyed or displeased, your written messages are vulnerable to the reader’s mood, existing perceptions, and attitudes toward the subject—and toward you. The more difficult or complex the message, the greater the opportunity for confusion, misinterpretation, or anger.

If you find yourself struggling with the choice of words and the phrases as you write the email, chances are you’re dealing with a message that would work better in another form. Choose another medium, preferably face-to-face, but at the very least consider making a telephone call so that you can explain yourself and the other person can ask questions or clarify.

Know that an email can produce unintended interpretations. Sometimes, perhaps because you sent the message off hurriedly or even because the receiver is not in the best of moods, an email you send can be interpreted in a way that’s entirely different from what you had in mind. In reply, the recipient may send a surly message or otherwise show his or her irritation. Your first reaction may be to fire back a real zinger to justify or defend yourself. However, the wise choice may be to nip that exchange in the bud by changing the medium immediately. Pick up the telephone or, if possible, go to that person’s office or cubicle and talk through the matter. Apologize for the misunderstanding, if necessary. The longer the tension festers, the bigger deal it will be. Catch it early, and both of you will forget it quickly.

DO keep your email messages short—no more than a full screen. A long message will fall into the “I’ll read it later” category, which often translates to “never.” If you need to communicate a long message, send it in hard copy or attach it to the email as a separate document. However, in the latter case, first make sure that your recipient has the software to open your attachment.

DO review before you send. Even if you don’t consider the email sensitive, review it a couple of times before you send it to make sure that your tone isn’t brusque or demanding. Often something as simple as putting the word “please” in front of a sentence will soften the tone. If after reviewing the email you’re still uncertain about how the reader may receive it, put it in the “Draft” folder for a while. When you go back to it later, you can look at it with a fresh eye and judge it more objectively. If you’re still not sure, consider having someone else look at it before you send it. You should exercise the same care when you are replying to a message. Also, along with reviewing your message for the appropriate tone, make sure that your reply answers all the questions or addresses the issues the sender raised.

DO respect each other’s privacy. Privacy is in short supply in a world of easily accessible information. Using electronic mail exposes you and your recipients to contacts they may not want. If you’re mailing to a list, use mail merge or send the email to yourself, with the mailing list as a blind carbon copy (bcc). That way none of the recipients will see each other’s email addresses. Also out of respect for other’s privacy, always ask permission before forwarding another person’s email. And never edit or change the original message. When you’re the original sender of a message, and you don’t mind having the receiver forward it, indicate your permission at the beginning of the message.

DO reply in a timely manner. One of the main attributes of email is its immediacy. People send emails because they generally expect a quick response. Respond to your emails, preferably within the same business day but certainly within twenty-four hours. If you can’t deal with the email’s content within that time, reply to the sender acknowledging that you received the message and stating when you will respond.

DON’T confuse informality with carelessness. As in any written communication, the errors can stay around to haunt you for a long time. While most people are more tolerant of the occasional typo in email messages, they will notice consistent violations of spelling, grammar, and structure, and their opinion of you will doubtless be influenced by it.

Use standard punctuation and capitalization.
Edit your emails carefully for grammar and spelling. (Don’t forget to use the spell check feature, but don’t rely on it completely.)
Remember that punctuation misuse can change the meaning of your sentence altogether.

Don’t use all caps or all lowercase in emails. Use of all caps gives the impression that the sender is shouting, and they’re harder to read.

DON’T use the “Reply to All” feature with reckless abandon. Unless everyone who got the original email really needs to see your reply, simply reply to the person who sent the email. This practice helps avoid needless clutter in everyone else’s inbox and the waste of time reading irrelevant messages.

DON’T reply to spam. Avoid becoming an appealing target to spammers by never responding to spam. Even when you send the “Remove me from the list” message, by opening and replying to spam you are confirming that you have a working email address, exactly what the spammers want to know. Simply delete spam or use a program that filters it automatically.

DON’T circulate emails with offensive or defamatory content. If you receive such emails, delete them immediately and politely ask the sender not to send anymore emails to you. Having those emails in your inbox could cause problems for both you and your organization, particularly if you work for a large company.

LEVERAGING EMAIL’S ADVANTAGES

Even though we all sometimes complain about how many emails we receive, email offers a great opportunity to stay in touch with very little effort. If you are alert to its pitfalls and take the necessary steps to avoid careless wording or thoughtless comments, as well as unnecessarily flooding others with information they don’t need, you can use this tool to increase your visibility and impress others with your efficiency, expertise, and ability to share information. Handled effectively, email remains today’s major way to remain current and in the communication loop.

Are you getting tired of the Covid-19 and its everyday news yet? We know you can't wait for everything to go back to normal, trust me, we all need the real 2020, not this one.

In the meantime, businesses are not slowing down, work is still ongoing in so many organisations and management are beginning to find a way around working remotely.

GetResponse has come up groundbreaking innovations such as;

Responsive Email Design – They were first in the industry to introduce a design interface that automatically formats every message to fit the screens of any mobile or desktop device and any operating system.

Landing Pages – And they added a slick, new design interface to their platform that turns out high-converting landing pages in minutes.

Forms – They also integrated forms with landing pages to funnel sign-ups into email campaigns automatically.

Webinars - Their latest innovation is a webinar platform, now an integrated component of their PRO service option — great for demos.

And more – They’ve produced innovations in video email marketing, smartphone apps, QR codes, A/B testing, inbox preview, email timing, global view, perfect timing, and custom fields.

Just as important, they constantly update the long-time favorites:

Autoresponders – GetResponse added sophisticated timing controls and action-triggered emails and then combined it with advanced segmentation for targeted campaigns with the look and feel of one-to-one communication.

Email Creator – Likewise, they reinvented the email design interface, giving users access to hundreds of professionally designed templates, a drag-and-drop editing interface, and point-and-click tools for campaign development.

Email Analytics – And they expanded email analytics to report autoresponder performance and social media sharing. They even dovetailed it with segmentation, so users can click to create segments for finer targeting.

If you’ve ever wanted to combine email, webinars, video email and landing pages to juice-up running of your business and the flow of your sales funnel, you owe it to yourself to check it out.

Click here Check it out, and you’ll discover it’s an all-inclusive platform need to work remotely from the comfort of your home during this Covid-19 and beyond.

Get Insight Into the Technologies and Roles You’d Need to Ensure Success in Programmatic Ecosystem

2018-11-16T00:48:00.001-08:00

An Open Auction is excellent for when you scale your media buys across screens and exchanges using the right audience signals. It also takes advantage of real-time optimization, because your campaigns profit from being able to reach the right customer at the right time. And, Open Auctions give you full flexibility, allowing you to skip impressions that are less valuable based on your audience settings Read More..OlayinkaOyelamiTechnologies Blog: Get Insight Into the Technologies and Roles You’d ...: Programmatic technology enables you to automate your marketing efforts at every stage of the journey, with the proliferation of digital a...

eMail Autoresponder System - The Smartest Way TO Increase Sales And Reduced Workloads

2018-06-23T14:28:00.000-07:00

eMail Autoresponders have become an essential marketing tool, and their use has increased greatly as more and more businesses have automated. Plus, you don't need a website to take advantage of auto responders. Most internet users expect immediate replies to information they request on the web. If you put out an ad, you have to be prepared to respond. Visitors don't want to wait 2 or 3 days. By using an auto-responder, you will be able to reply literally within a couple of minutes.

eMail Autoresponder System will send out customized, personalized information from you directly to your customers' in boxes at pre-determined times automatically without you having to send it. All you do is create messages to send, tell the Auto responder when you want it sent and that's it. You can use auto responders to automatically send out:

Newsletters & Promotional Material

Personalized Reports

Product/Service Information and Guides

Site News and Info/Updates

Personalized messages for customers.

FAQ (Frequently Asked Questions) messages.

Follow-up messages to people who purchased products or services from you

Follow-up messages to people who were at your site but didn't buy anything

Support answers to specific issues

Now these are only a small handful of the situations where an auto responder can really benefit your business but they all increase customer satisfaction, encourage loyalty, reinforce your reputation, and decrease cases of buyers remorse. If you use your imagination I'm sure you can find many, many more...

Adlandpro Auto-responder has been tweaked, improved, and decked out with new features that make it even more powerful and easier to use than ever before. What's more, the new responders have been equipped with a built-in double-opt-in mechanism. This means that you don't need to create a way for your customers to confirm their desire to join your mailing list or for them to unsubscribe from it. It's all handled by the system.

1) They drastically reduce the amount of work you do.

2) They reduce the possibility of sending out the wrong reply to the wrong address.

3) They do not rely on a person being at work at a certain time to send out email.

4) They allow you to make follow-ups efficiently.

5) They give you more time to concentrate on promotion and marketing.

You can set up a form so that it submits the request for information to an auto responder address. You will not have to worry about following up manually which can be very time consuming. Or, you can provide a click able email address for your visitors to subscribe. An auto-responder will also allow you to follow-up as many times as you want and it is a well known fact that most prospects only become customers after the 3rd, 4th or 5th follow ups. For your online business success, click here to obtain the benefit of automating your follow-up and List Marketing.

You will be able to:

- create unlimited message sequences

- import and export contact addresses

- manage all functions with your own control panel

- create website subion forms

- create subion pop-ups

- build, own and control your own subscriber lists

- respond to all enquiries and visitors promptly (even when you're not online!)

Blueprint To Build A Business - Unlock All of Life's Rewards With Powerful Communication

2018-02-07T11:48:00.000-08:00

Did you know that your ability to communicate effectively with others will do more to make you successful than any other skill that you can develop?

Nearly 85% of what you accomplish in your career and in your personal life will be determined by how well you can get your message across, how capable you are of inspiring other people to take action on your ideas and recommendations.

Once you’re able to master the skill of powerful communication, you’ll be living a life full of unlimited happiness. Imagine being able to express yourself openly and honestly to the degree in which others are influenced to do something because of what you have to say and HOW you say it.

Even if you are limited in education, experience or intelligence, being able to communicate effectively with others is the most powerful, un-limiting success tool you could ever have.

Nearly 99% of all of the difficulties between human beings, and within organizations are caused by breakdowns in the communication process. Either people do not say what they mean clearly enough, or other people do not receive the message that was sent in the form in which it was intended.

According to Albert Mehrabian of UCLA, there are 3 elements in any direct, face-to-face communication. They are the elements of words, tone of voice, and body language.

The Elements of Words

Words only account for 7% of any message. For an effective communication to take place, of course, all three parts of the message must be congruent and consistent with each other. If there isn’t any congruency, the receiver will be confused and will have a tendency to accept the predominant form of communication rather than the literal meaning or words.

Emphasis and Tone

The emphasis and tone have the power to completely change the message that is being communicated. Often, you will say something to a person and they may become offended. When you express that the words you used were intended to be inoffensive, the other person will tell you that it was your tone of voice that was the issue.

Body Language

You can dramatically increase the effect of your communication by leaning toward the speaker or shifting your weight forward onto the balls of your feet. If you can face the person directly and give them direct eye contact, combined with fully-focused attention, you double the impact of what you’re saying.

The more you can coordinate all 3 of these ingredients, the more impactful your message will be and the greater likelihood that the other person both understands and reacts the way you want them to.

The most important part of good communication is clarity. When you ask or say something clearly and then wait calmly and patiently for a complete answer, you will be amazed at how much more quickly the process of sending and receiving takes place.

The very best communicators are those who are the very best at asking for the things they want.

They ask questions to uncover the real needs and concerns of the other person. They ask questions to illuminate objections and problems that the other person might have with what they’re suggesting.

When you seek first to understand, by asking questions and listening carefully to the answers, and by presenting your viewpoint and your requests in such a way that they are consistent with the interests of the other person, you’ll become much more effective in getting the other person to act in a way that will be beneficial to both of you.

Once you can master the skill of effective communication, not only do you achieve incredible clarity in what you think, say and do, but you’ll also become known as a respected communicator everywhere you go.

Communication is the Key...Click here to Unlock All of Life's Rewards With Powerful Communication Four Steps to A 6-Figure Speaking Career! On this FREE webinar you will learn to multiply your Public Speaking Power, Influence and Effectiveness. This FREE webinar that will change your life..

Entrepreneurs Business Model off 21st Century

2018-01-29T11:15:00.001-08:00

Learn how to earn online from the comfort of your home office with the 21st Entrepreneurs Business Model - Enroll here Marketing Agency – OOCORP today for Free Digital Marketing Training Program.

WordPress Solutions to Build Your Business and Sell Products from Your Site Securely

2018-01-26T07:55:00.001-08:00

A cutting-edge responsive WordPress theme for financial and IT companies, it offers five default page templates and a boxed structure of Portfolio section with linking to read more pages. A sophisticated color scheme is a good base for starting a professional website from scratch while smart navigation due to breadcrumbs options simplifies the process of visiting site pages. Learn more about WordPress Solutions to Build Your Business and Sell Products from Your Site Securely:

Do you like the Internet Classifieds Service?

2018-01-24T00:18:00.001-08:00

Google AirBnB DropBox and others are just a few examples of giant corporations who started their online marketing activities using FREE Advertising Platforms. Many entrepreneurs have successfully used free classified ad posting to build strong businesses for themselves.

Classified advertisements are much cheaper than larger display advertisements used by businesses, and are mostly placed by private individuals with single items they wish to sell or buy.

In recent years the term "classified advertising" or "classified ads" has expanded from merely the sense of print advertisements in periodicals to include similar types of advertising on computer services, radio, and even television, particularly cable television but occasionally broadcast television as well, with the latter occurring typically very early in the morning hours.

Contrary to what some may say, free advertising on the Internet is NOT a waste of time. Although it typically does take more of a time investment than other, more costly methods, when used effectively, free advertising can truly take your business to the next level!

If you've tried free advertising in the past and have not gotten the results you were looking for, it may simply be that you're just not going about it the right way. Click here Learn how you can effectively use this form of advertising to successfully build your business, increase your sales, and raise your revenue to the higher level.Do you like the Internet Classifieds Service? Can you think of other people that might want to try it out? Did you know that you can make extra money each month by reselling Online Classified Brands to them? Get insights Learn more...OOCORP – …One-Stop-Shop eCommerce MarketPlace

Exponential Income Potential of the Internet for Home-based Entrepreneur

2018-01-20T03:13:00.001-08:00

The potential of the Internet for the home-based entrepreneur continues to be nothing less than incredible. In the digitalworld, the large corporations have to compete, not just with each other but also with the home-based entrepreneurs. The large conglomerates no longer have the exclusive advantage. Given the low cost of computing power, individual entrepreneurs now have at their disposal the raw materials to develop digital products and processes and make them available to the world. Make money from your Website or Blog. Click here to get stated FREE

If you knew that you could get 10x more raw materials every 3 years with no increase in cost in a given business, would you want to get into that business? The overwhelming answer everywhere is, of course, a resounding "yes!" Thus, all businesses, even traditional brick and mortar businesses, must market their goods and services. Because businesseslook for the lowest cost to perform t heir processes, more and more marketing information and marketing processes, even for brick-and-mortar businesses, has become digital.

You must bring together computing power, media content, and information processing. To obtain the economies of scale, you should position yourself within a digital community where resources can be shared. Despite the low cost of computing, there is still power in numbers with regard to media content and information processing. To position yourself as a marketer for one of the longest lasting and most successful digital communities in existence is without doubt the smartest move you could possibly make right now.

Having done that, you can use your individual creativity, skills, and resources in an environment of freedom employing the low cost computing power at your disposal to obtain your financial goals., there is an unprecedented opportunity available to you right now. Even more importantly, individual entrepreneurs can ban together in digital community as SFI Affiliate to combine their skills and knowledge and use convergence to their advantage in a very efficient way, rivaling the large companies with the results. Sell your ad space with BidVertiser have and start making money online Take advantage of it Now. Read more...OOCORP Marketing: Digital Marketing Tools such as Content Marketing, Paid Search Advertising (pay-per-click), Display Advertising, Search Engine Optimization (SEO), Social Media Marketing, Video Marketing, Email Marketing, Mobile Marketing and how to Developing KPIs to measure ROI

Drive Targeted Traffic to Your Brand and Start Turning Your Business Into Profitable Ventures

2018-01-17T23:43:00.001-08:00

Advertising on OOCORP Ads is an easy way for you to promote your listings. Ads appear right where customers will see them, such as the first page of search results or product detail pages

You place bids on relevant keywords, and if your bid wins and your ad matches the search, your ad gets displayed to customers. These targeted ads can bring your products and services to a new audience and help you maximize your sales with Fast and Easy Set Up! Free Sign-Up! Free Classifieds and Pay-Per-Click Advertising! Target Millions of Global or Local Customers!

Our platform is uniquely positioned at the intersection of passion and intent, where OOCORP Ads users browse, research, and buy. As the world’s favorite destination for discovering great value and unique selection, we’ve transformed the commerce experience. Learn More on How to Drive Targeted Traffic to Your Brand and Start Turning Your Business Into Profitable Ventures OOCORP Brands – *One Brand *Multiple Solutions: *One Brand *Multiple Solutions OOCORP Brands: *One Brand *Multiple Solutions

How to Build Buying Desire As a Business Gap Analyst and Detective

2017-11-30T07:57:00.003-08:00

Buying desire is in direct proportion to the intensity of the buyer's need on the one hand, and to the clarity of the solution represented by your products or services on the other. This process of taking the prospect from cold to lukewarm and hot is accomplished by the skillful use of questions that uncover the gap and then expand it to the point where the customer is ready to take buying action.

As a salesperson, you are in the Business of Gap Analysis and True Detectives. Think about it. Do you ever feel like a "problem detective"? Your job, somewhat like a police inspector searching for suspects, is to find problems for which your product or service is the ideal solution.

Think of your product or service as a key. You make calls looking for locks that your key will open. In the prospecting phase, you insert the key and find that it fits. In the presenting phase, you twist the key and open the lock. In the closing phase, you turn the handle and push the door open.

Use Questions As Sales Tools

Like a verbal detective, the tools of your trade are questions. You use them to get appointments, uncover problems, and discover gaps between where the prospect is now and where the prospect could be by using your product or service. You then show the prospect how much better his situation could be by owning and enjoying what you are selling.

Clarify the Need

There is an old saying, "No need? No presentation!" Before you begin your presentation, it must be clear to the prospect that there is a distance between where he is and where he could be. The prospect must recognize that he has a need that is unsatisfied or a problem that is unsolved. The prospect must also feel that the gap between the real and the ideal is large enough to warrant taking action.

Turn Prospects to Clients

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If you’re in sales, you may have experienced the following problem: you arrive at your appointment on time, dressed smartly, and you make a great presentation. The prospect seems interested, asks lots of questions, and appears poised to buy. But then, when you're ready to close the sale, he or she says, "I'll think about it," or "I'll get back to you." What happened? Order the Art of Closing and find out!

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Putting these Ideas into Action

Now, here are two things you can do immediately to put these ideas into action.

First, ask good questions aimed at uncovering the real need or problem the customer has. Listen attentively to the answers. Never assume that you know already.

Second, the larger the gap the customer sees between where he is today and where he could be by using your product or service, the greater is his desire to buy. Show him continually the size of this gap.

Need More Information...Click Here

OlayinkaOyelamiVirtualLawPractice Blog: Business Registration and Online Presence Benefits...

2017-11-21T04:43:00.001-08:00

OlayinkaOyelamiVirtualLawPractice Blog: Business Registration and Online Presence Benefits...: Starting a business is always the fun part: Coming up with an idea, registration of business name, building an online presence, and imagi...

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2017-08-07T11:54:00.001-07:00

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Making Money on Social Media, Social Networking in Abuja

2017-08-07T07:29:00.001-07:00

Social platforms offer tools that let marketers target particular audience segments and track how these audience bases — and their behaviors — are shifting. Nearly 70% of US adults use at least one social media site, according to Pew Research Center, up from 60% in 2013 and 50% in 2010.

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OOCORP AdInsights : Google AdWords and Bing Ads Search Engine Marketin...

2017-05-13T05:39:00.001-07:00

OOCORP AdInsights : Google AdWords and Bing Ads Search Engine Marketin...: If SEM is part of your advertising strategy, both Bing Ads and Google AdWords are search advertising platforms that are important for ...

OOCORP AdInsights : Mobile eMail Marketing Strategies for Marketers to...

2017-05-04T05:55:00.001-07:00

OOCORP AdInsights : Mobile eMail Marketing Strategies for Marketers to...: For marketers, establishing a new approach to both email marketing strategies and mobile marketing performance metrics is in order. Read o...

eCommerce Marketing Using Free Platforms And Googl...

2017-05-03T06:32:00.001-07:00

OOCORP AdInsights : eCommerce Marketing Using Free Platforms And Googl...: There are millions of buyers out there for nearly everything you want to sell and every minute you wait is another dollar lost. Selli...

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2017-04-27T13:08:00.001-07:00

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2017-04-15T06:25:00.001-07:00

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2017-04-14T05:20:00.001-07:00

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2017-04-14T01:02:00.001-07:00

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Google better understanding of how to create Search Engine Optimization changed the Internet of Things forever

2017-04-11T01:47:00.001-07:00

Search engine optimization is an ongoing process, it takes time and energy. What you learn today lays the foundation for what you’ll learn tomorrow. If you had absolutely no technical knowledge of SEO, you would still want your website’s user experience to be as friendly as possible and your content to be genuine and engaging to your readers.

Google better understanding of how to create Search Engine Optimization changed the Internet of Things forever and made Google grew to such immense influence, helps to understand the basic idea behind SEO and how it affects your website’s rankings.

The term “SEO” sounds like technical jargon but in reality, SEO is an idea. One that every person has an innate knowledge of. If you have created a website for your business or blog you’re actively doing SEO. It’s whether you’re doing it correctly and effectively or not.

Search Engine Optimization is the process of maximizing the amount of online traffic to a website by adhering to certain on and off-page criteria defined by the search engine’s algorithm. In some cases, you can tweak parts of your website to edge your way up the search engine results page. However, most of the benefits provided by doing SEO is awarded through genuine, informative content.

Optimizing your website, whether it’s for your blog, business or company can hold huge benefits and require minimal effort. I talk to a lot of people who are either just starting to build their own website or who have just finished building their own site and are always concerned with paying someone to do SEO for them.

Google is the world’s most widely used search engine on the internet and Search engine optimization is commonly used in conjunction with Google.

Even thou, search engines existed before Google. They were just much less effective about matching relevant content with user queries. The founders of Google came from Stanford University and as they were brainstorming ways to create a better search engine they asked one simple question that would change the internet forever:

How come search engines don’t operate like academic papers?

In the world of Academia, published papers are evaluated by the credibility of their work. That evaluation is primarily based on the number of times a paper has been cited by other published academic articles.

Simply put, the number of times a published paper is cited is a measure of its credibility. If that paper is cited by other papers which themselves have been cited many times, that gives even greater value to its credibility. This was the foundation of Google’s search algorithm.

Web-links that link back to your website act like academic citations and their credibility affects your website’s rankings within the Search Engine Results Page (SERP). The number of relevant links to your website is the heaviest ranking factor for which Google values more than anything else. The internet is a network of content and its main goal is to provide users with the best possible experience and connect them to the most relevant content.

The real life interpretation of link building is simple; make your website’s content original, useful, and relevant to your industry or field. That way when someone visits your site and reads your content, they find it insightful enough to link back to it from their website.

This was and still is the basic idea behind Google’s search algorithm. However, Google has come a long way since its inception and now takes into account many different types of ranking factors. These ranking factors directly, and indirectly, influence your search engine value.

Now that we’ve come this far in understanding what SEO truly is, let’s discuss the direct and indirect factors that can affect your site’s SEO. Direct factors include things such as your website’s meta titles, site speed, and site content. Google’s algorithm explicitly ranks these characteristics of your site and uses them within its search algorithm. We’ll go over a few basic direct factors in this post. If you want a more comprehensive list, Lori Ballen has a great blog post about Google’s ranking factors.

Meta titles are HTML elements that give a concise preview of what a page on your website is about. This information is displayed on the search engine results page as the blue clickable link into that page of your website.

Google indexes every page of a website in order to pull useful data to be used in their search algorithm. Below is the source code for how this metadata is viewed by Google’s indexing robots.

Every page of your website should have unique meta titles and descriptions because no two pages of your site should serve the same purpose. This metadata is user defined, meaning that you can write your own meta titles and descriptions. WordPress makes changing this metadata very user-friendly. It is a good idea to write your meta titles with keywords you want that particular page to rank for.

Site speed is self-explanatory. You don’t want your site to be slow because that directly affects the user’s experience. As I’ve mentioned before, one of Google’s main directives is the quality of a users experience.

Your site content should be keyword rich but not keyword stuffed. There’s a difference. If you have a blog about cars with a post about the newest 2017 Ferrari 488 GTB, it is beneficial for SEO purposes to reference that model of the car specifically throughout the post.

Keyword stuffing happens when the use of the keyword for which you are trying to rank gets out of hand and diminishes the quality of your content. Google recognizes keyword stuffing and punishes user’s rankings for it.

Indirect ranking factors are ones that Google has either explicitly stated do not affect rankings or just haven’t mentioned them in their ranking efforts. Social signals, for example, are an indirect ranking quality; how active and relevant your social networks are.

Google has publicly stated that social signals do not influence your website’s rankings. However, the more widely available your content is, the more opportunities you have to drive traffic to your site, which in turn helps boost your direct ranking factors.

it’s important to note that SEO is not an exact science and that Google is constantly updating their search algorithm as to keep people from gaming the system, and also to better their search-to-results process.

Better your SEO efforts by following a simple 3 step process: - Launch, Measure, Repeat. These can hugely impact the way Google (and other search engines) value your website. Get started here

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